Training Example: Johnny’s Selected Seeds – Review the Data, Give Your Score & Compare to the Real AI Evaluation

Industry Context — Common BS Fingerprints in Agriculture & Farming
Generic Claims: feeding the world, generations of farming experience, committed to sustainability, quality you can trust…
Red Flags: organic claims without certification details, no farm location or land details, stock photos of generic farmland, sustainability claims without specific practices…
Semantic Drift Patterns: homepage claims organic but product pages show conventional options, homepage targets direct consumers but services are wholesale-only, claims small-farm values but operations describe industrial scale, sustainability messaging on homepage absent from product pages…
Proof Expectations: specific certification numbers and bodies (USDA Organic, Soil Association), named farm locations with verifiable addresses, specific crop varieties and growing methods, supply chain transparency with named partners…

Johnny's Selected Seeds

(https://johnnyseeds.com) 📸 Data Snapshot: May 31, 2026

Analyze the raw signals below. How would a machine score this business’s credibility?

Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.

🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Johnny’s Selected Seeds | Supporting Farms & Gardens Since 1973 (https://johnnyseeds.com)
Title

Johnny’s Selected Seeds | Supporting Farms & Gardens Since 1973

Meta

Johnny

H1 Johnny's Selected Seeds – Superior Seeds & Gardening Tools
H2 Mix It Up
H2 Garlic
H2 Fillers & Foliage
H2 Fall-Planted Bulbs
H2 Forgot your Password
H3 Shop Popular Crops
H3 Zinnias
H3 Tomatoes
H3 Sunflowers
H3 Lettuce
H3 See What's New
H3 Connecta® for Hand Tools
H3 Uproar™ Scarlet
H3 Air Pruning Starter Kit
H3 Potomac Dark Orange
H3 Grower's Library
H3 Overwintering Flowers
H3 Trellising Tomatoes
H3 About Pole Beans
H3 Success With Brassicas
NAV_HEADER_REPEATED Vegetable Seeds & Plants – 100% Guaranteed | Johnny's Selected Seeds (https://johnnyseeds.com/vegetables/)
Title

Vegetable Seeds & Plants – 100% Guaranteed | Johnny's Selected Seeds

Meta

Extensive selection of vegetable seeds for the home and market garden. Field-tested by our research team. All non-GMO seeds, organic and heirloom seed options.

H1 Vegetables
H2 Artichokes
H2 Asparagus
H2 Beans
H2 Beets
H2 Broccoli
H2 Brussels Sprouts
H2 Burdock
H2 Cabbage
H2 Cardoon
H2 Carrots
H2 Cauliflower
H2 Celery and Celeriac
H2 Forgot your Password
NAV_HEADER_HEADING_REPEATED_BODY Lettuce Seeds – Organic & Hydroponic Varieties | Johnny's Selected Seeds (https://johnnyseeds.com/vegetables/lettuce/)
Title

Lettuce Seeds – Organic & Hydroponic Varieties | Johnny's Selected Seeds

Meta

Explore our extensive assortment of lettuce seeds, selected for flavor, adaptability, and performance. Organic and heirloom options. 100% guaranteed.

H1 Lettuce Seeds
H2 Gordini Lettuce Seed
H2 Gordini Pelleted Lettuce Seed
H2 Pint Size Pelleted Lettuce Seed
H2 Cecelia Pelleted Lettuce Seed
H2 Bigelow Organic Pelleted Lettuce Seed
H2 Bigelow Organic Lettuce Seed
H2 Salanova® Green Upright Oak Pelleted Lettuce Seed
H2 Pint Size Lettuce Seed
H2 Sunagri Pelleted Lettuce Seed
H2 Mini-Romaine Trio Organic Lettuce Seed
H2 Allstar Gourmet Lettuce Mix Vegetable Seed
H2 Salanova® Green Butter Pelleted Lettuce Seed
H2 Forgot your Password
NAV_HEADER_REPEATED Melon Seeds | Johnny's Selected Seeds (https://johnnyseeds.com/vegetables/melons/)
Title

Melon Seeds | Johnny's Selected Seeds

Meta

Field-trialed to assure you a selection of the easiest-to-grow, most flavorful melon varieties. Organic seed options. Our melon seeds are 100% guaranteed.

H1 Melon Seeds
H2 Flavor Journey (F1) Melon Seed
H2 Sarah's Choice (F1) Melon Seed
H2 Sugar Cube (F1) Melon Seed
H2 Divergent Organic (F1) Melon Seed
H2 Lambkin (F1) Melon Seed
H2 Athena (F1) Melon Seed
H2 Milan (F1) Melon Seed
H2 Snow Leopard (F1) Melon Seed
H2 Halona (F1) Melon Seed
H2 Arava Organic (F1) Melon Seed
H2 Griselet (F1) Melon Seed
H2 Honey Orange (F1) Melon Seed
H2 Forgot your Password
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://johnnyseeds.com) Johnny’s Selected Seeds | Supporting Farms & Gardens Since 1973
[H1] Johnny's Selected Seeds - Superior Seeds & Gardening Tools

[IMG: Flower Mixes]
[H2]
Mix It Up
Flower mixes in all the right shades

SHOP NOW
[IMG: Garlic]
[H2]
Garlic
Homegrown flavor you won't want to miss

PRE-ORDER NOW
[IMG: Fillers & Foliage]
[H2]
Fillers & Foliage
Build your bouquet a beautiful framework

SHOP NOW
Previous
Pause
Next

Our mission is to help families, friends, and communities to feed one another by providing superior seeds, tools, information, and service.

[H3]
Shop Popular Crops
[IMG: Zinnias]
[H3]
Zinnias
Trending and unique colors in a wide range of bloom sizes and types.

SHOP NOW
[IMG: Tomatoes]
[H3]
Tomatoes
Innovative varieties with strong disease resistance and great flavor.

SHOP NOW
[IMG: Sunflowers]
[H3]
Sunflowers
A diversity of colors and bloom types in both single-stem and branching types.

SHOP NOW
[IMG: Lettuce]
[H3]
Lettuce
Flavorful and attractive varieties for each seasonal slot.

SHOP NOW

[H3]
See What's New
[IMG: Connecta® for Hand Tools]
[H3]
Connecta® for Hand Tools
Connecta is now available in a short-handled version!

SHOP NOW
[IMG: Uproar™ Scarlet]
[H3]
Uproar™ Scarlet
Huge, vibrant red flowers on highly uniform plants.

SHOP NOW
[IMG: Air Pruning Starter Kit]
[H3]
Air Pruning Starter Kit
Discover the benefits of "air pruning" and grow healthier seedlings.

SHOP NOW
[IMG: Potomac Dark Orange]
[H3]
Potomac Dark Orange
Refined snapdragon series for field or greenhouse production.

SHOP NOW

Beautiful Springs Start With
[H2]
Fall-Planted Bulbs
PRE-ORDER NOW

[H3]
Grower's Library
[IMG: Overwintering Flowers]
[H3]
Overwintering Flowers
Methods, timing, and recommended crops.

LEARN MORE
[IMG: Trellising Tomatoes]
[H3]
Trellising Tomatoes
Basketweave, stake & wire, and lower & lean...
LEARN MORE
[IMG: About Pole Beans]
[H3]
About Pole Beans
Trellising recommendations + 4 steps to success.

LEARN MORE
[IMG: Success With Brassicas]
[H3]
Success With Brassicas
Advice on timing, temperature, fertility, and watering.

LEARN MORE
2132 chars
SUB-PAGE (https://johnnyseeds.com/vegetables/) Vegetable Seeds & Plants – 100% Guaranteed | Johnny's Selected Seeds
Vegetables

Filters

1r Treated Seeds

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Heirloom

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Hybrid

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Open Pollinated

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Organic Seeds, Plants, and Supplies

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Treated seeds

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Developed by Johnny's

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Easy Choice

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Johnny's Exclusive

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New for 2026!

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Online Only

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Baby Leaf

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Full Head

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Greenhouse Performer

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Grows Well in Containers

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Hydroponic Performer

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Suitable for grafting

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Baby Vegetables

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Cold Tolerant

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Fast Growing

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Good for Overwintering

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Good for Storage

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Heat Tolerant

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Parthenocarpic

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Recommended for Winter Harvest

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Recommended Summer Planting for Fall Harvest

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Slow Growing

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Edible Flowers

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Ideal for Drying and Crafts

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Ornamentals

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Tools for Protected Culture

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Use for Cut Flowers and Bouquets

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Alternaria Blight

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Alternaria Stem Canker

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Angular Leaf Spot

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Anthracnose

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Bacterial Wilt

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Bacterial Blight

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Bacterial Brown Spot

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Bacterial Leaf Spot

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Bean Mosaic Virus

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Black Root

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Black Rot

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Botrytis

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Cavity Spot

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Cercospora Blight

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Club Root

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Common Rust

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Corky Root Rot

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Corky Root

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Cotton Aphid

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Cucumber Mosaic Virus

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Curly Top Beet Mosaic Virus

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Cucumber Vein Yellowing Virus

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Downy Mildew

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Early Blight

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Foliar Late Blight

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Fusarium Basal Rot

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Fusarium Crown and Root Rot

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Fusarium Wilt (Races 1 and 2)

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Fusarium Wilt

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Fusarium Yellows

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Gray Leaf Spot

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Halo Blight

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Late Blight

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Leaf Molds A-E

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Lettuce Mosaic Virus

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Maize Dwarf Mosaic Virus

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Nematodes

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Northern Corn Leaf Blight

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Lettuce Leaf Aphid

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Lettuce Root Aphid

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Papaya Ringspot Virus

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Pea Enation Mosaic Virus

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Pea Leaf Roll Virus

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Pepper Mottle Virus

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Phytophthora Blight

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Pink Root

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Potato Virus Y

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Powdery Mildew

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Purple Blotch

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Rhizoctonia

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Scab

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Stemphylium Leaf Spot

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Stewart's Wilt

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Target Spot

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Tobacco Etch Virus

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Tobacco Mosaic Virus

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Tobamovirus

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Tomato Bushy Stunt Virus (Lettuce Dieback Complex)

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Tomato Apex Necrosis Virus

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Tomato Mosaic Virus

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Tomato Spotted Wilt Virus

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Tomato Yellow Leaf Curl Virus

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Tuber Late Blight

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Verticillium Wilt

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Watermelon Mosaic Virus

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White Rust

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White Tip

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Zucchini Yellow Mosaic Virus

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Reset Filters

[IMG: A mix of produce grown from Johnny]
[H1]
Vegetables

Each year, the Johnny’s research team plants thousands of vegetable seed varieties to gather data on taste, appearance, productivity, pest and disease resistance, and the myriad additional characteristics that make or break a vegetable crop’s success in the garden. With our strict standards across the entire seed journey, from germination to yield to the eating experience, only a fraction of those we trial will meet our tough standards to be offered to you. Whether you choose from our selection of heirloom and organic vegetable seeds, difficult-to-source or exclusive varieties, greenhouse or hydroponic performers, or from our award-winning Johnny's-bred varieties, we’re vested in your success.

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[IMG: 100%]

100%
Satisfaction Guarantee

55 Categories

[IMG: Imperial Star Artichokes]

[H2]
Artichokes

[IMG: Purple Passion Asparagus]

[H2]
Asparagus

[IMG: Cosmos Beans]

[H2]
Beans

[IMG: Red Ace Beets]

[H2]
Beets

[IMG: Green Magic Broccoli]

[H2]
Broccoli

[IMG: Dagan Brussels Sprouts]

[H2]
Brussels Sprouts

[IMG: Chiko Burdock]

[H2]
Burdock

[IMG: Integro Cabbage]

[H2]
Cabbage

[IMG: Porto Spineless Cardoon]

[H2]
Cardoon

[IMG: Bolero Carrots]

[H2]
Carrots

[IMG: Skywalker Cauliflower]

[H2]
Cauliflower

[IMG: Mars Celery and Celeriac]

[H2]
Celery and Celeriac
10234 chars
SUB-PAGE (https://johnnyseeds.com/vegetables/lettuce/) Lettuce Seeds – Organic & Hydroponic Varieties | Johnny's Selected Seeds
Filters

Baby Leaf

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Full Head

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Mini Head

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Heirloom

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Open Pollinated

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Organic Seeds, Plants, and Supplies

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Pelleted Seeds

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AAS (All-America Selections) Winners

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Easy Choice

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Johnny's Exclusive

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New for 2026!

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Online Only

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Greenhouse Performer

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Hydroponic Performer

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Baby Vegetables

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Cold Tolerant

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Good for Overwintering

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Heat Tolerant

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Recommended for Winter Harvest

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Recommended Summer Planting for Fall Harvest

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Corky Root

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Downy Mildew

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Lettuce Leaf Aphid

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Lettuce Mosaic Virus

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Lettuce Root Aphid

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Tomato Bushy Stunt Virus (Lettuce Dieback Complex)

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Green

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Multi

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[IMG: Red and green heads of lettuce from several of Johnny]
[H1]
Lettuce Seeds

At Johnny's, we conduct lettuce trials across multiple growing seasons, and select the most adaptable, flavorful, and attractive varieties for production in each season. We cover a wide array of market needs with summer crisp, romaine, butterhead, oakleaf, bibb, lollo, iceberg, and loose leaf types that can be harvested at baby leaf, mini or full-size head stage, as well as innovations like Salanova. In addition, we offer most of our lettuce varieties in pelleted form for ease of sowing. See our Quick Lettuce Reference Chart for a summary of characteristics.

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Lettuce Varieties | Quick-Reference Comparison Chart (PDF)

Lettuce | Key Growing Information

Pelleted Lettuce | Key Growing Information

Sort By:

Sort By:

Filter

New

[IMG: Gordini Summer Crisp Lettuce (Batavia)]

Quick Shop

[H2]

Gordini

Lettuce Seed

[IMG: Heat Tolerant]

Compact Summer Crisp.

New

[IMG: Gordini Summer Crisp Lettuce (Batavia)]

Quick Shop

[H2]

Gordini

Pelleted Lettuce Seed

[IMG: Heat Tolerant]

Compact Summer Crisp.

New

[IMG: Pint Size Iceberg Lettuce]

Quick Shop

[H2]

Pint Size

Pelleted Lettuce Seed

Mini iceberg.

New

[IMG: Cecelia Butterhead Lettuce (Boston)]

Quick Shop

[H2]

Cecelia

Pelleted Lettuce Seed

[IMG: Heat Tolerant]

[IMG: Greenhouse Performer]

[IMG: Hydroponic Performer]

Green butterhead for indoor production.

New

[IMG: Bigelow Romaine Lettuce (Cos)]

Quick Shop

[H2]

Bigelow

Organic Pelleted Lettuce Seed

[IMG: Organic Seeds, Plants, and Supplies]

Crunchy cosberg-type mini.

New

[IMG: Bigelow Romaine Lettuce (Cos)]

Quick Shop

[H2]

Bigelow

Organic Lettuce Seed

[IMG: Organic Seeds, Plants, and Supplies]

Crunchy cosberg-type mini.

New

[IMG: Salanova® Green Upright Oak Salanova® Lettuce]

Quick Shop

[H2]

Salanova® Green Upright Oak

Pelleted Lettuce Seed

[IMG: Hydroponic Performer]

[IMG: Plant Variety Protected]

Taller, sturdier green oakleaf.

New

[IMG: Pint Size Iceberg Lettuce]

Quick Shop

[H2]

Pint Size

Lettuce Seed

Mini iceberg.

New

[IMG: Sunagri CrunchLeaf Lettuce]

Quick Shop

[H2]

Sunagri

Pelleted Lettuce Seed

[IMG: Greenhouse Performer]

[IMG: Hydroponic Performer]

High-yielding red CrunchLeaf type.

[IMG: Mini-Romaine Trio Romaine Lettuce (Cos)]

[H2]

Mini-Romaine Trio

Organic Lettuce Seed

Three minis in contrasting colors for an attractive presentation.

[IMG: Allstar Gourmet Lettuce Mix Lettuce Mixes]

Quick Shop

[H2]

Allstar Gourmet Lettuce Mix

Vegetable Seed

[IMG: Easy Choice]

Our most popular mix combines balanced color with balanced texture.

[IMG: Salanova® Green Butter Salanova® Lettuce]

Quick Shop

[H2]

Salanova® Green Butter

Pelleted Lettuce Seed

[IMG: Plant Variety Protected]

[IMG: Hydroponic Performer]

[IMG: Heat Tolerant]

Dense rosette heads with buttery flavor and attractive, supple leaves.
6711 chars
SUB-PAGE (https://johnnyseeds.com/vegetables/melons/) Melon Seeds | Johnny's Selected Seeds
Filters

Hybrid

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Organic Seeds, Plants, and Supplies

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AAS (All-America Selections) Winners

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Easy Choice

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Johnny's Exclusive

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New for 2026!

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Online Only

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Overstock

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Sale

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Baby Vegetables

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Alternaria Blight

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Cotton Aphid

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Fusarium Wilt

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Papaya Ringspot Virus

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Powdery Mildew

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Watermelon Mosaic Virus

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Zucchini Yellow Mosaic Virus

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60-64 Days

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70-74 Days

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75-79 Days

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80-84 Days

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[IMG: Two wooden crates filled with an assortment of melons grown from Johnny]
[H1]
Melon Seeds

Summer's sweet rewards begin here. Our extensive variety testing assures you of the easiest-to-grow, most flavorful melon varieties in each class of the species Cucumis melo, which includes a diverse range of both netted and smooth melons (watermelons are a different species). See our Melon Variety (C melo) Comparison Chart to review distinguishing characteristics and features, including days to maturity, average weight, disease resistance, harvest technique, and shelf life.

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Melon Varieties (Cucumis melo) | Comparison Chart (PDF)

Melons | Key Growing Information

Sort By:

Sort By:

Filter

New

[IMG: Flavor Journey Honeydew Melons]

Quick Shop

[H2]

Flavor Journey

(F1) Melon Seed

Adaptable honeydew with green flesh.

[IMG: Sarah]

Quick Shop

[H2]

Sarah's Choice

(F1) Melon Seed

[IMG: Easy Choice]

Regular winner in our on-farm taste tests for its sweet, juicy flesh.

[IMG: Sugar Cube Cantaloupe (Muskmelon)]

Quick Shop

[H2]

Sugar Cube

(F1) Melon Seed

Personal-size and widely adapted with strong disease resistance.

[IMG: Divergent Cantaloupe (Muskmelon)]

Quick Shop

[H2]

Divergent

Organic (F1) Melon Seed

[IMG: Organic Seeds, Plants, and Supplies]

Premium-quality organic cantaloupe.

[IMG: Lambkin Piel de Sapo Melons]

Quick Shop

[IMG: AAS (All-America Selections) Winners]

[H2]

Lambkin

(F1) Melon Seed

[IMG: AAS (All-America Selections) Winners]

Early and widely adapted Piel de Sapo that is very popular in Spain.

[IMG: Athena Cantaloupe (Muskmelon)]

Quick Shop

[H2]

Athena

(F1) Melon Seed

Perfect shipping melon with disease tolerance and good shelf life.

[IMG: Milan Cantaloupe (Muskmelon)]

Quick Shop

[H2]

Milan

(F1) Melon Seed

Early Tuscan type with superior flavor.

[IMG: Snow Leopard Honeydew Melons]

Quick Shop

[H2]

Snow Leopard

(F1) Melon Seed

Personal-size honeydew with beautifully variegated skin.

[IMG: Halona Cantaloupe (Muskmelon)]

Quick Shop

[H2]

Halona

(F1) Melon Seed

Be the first to market with this extra-early Eastern variety.

[IMG: Arava Galia Melons (Tropical)]

Quick Shop

[H2]

Arava

Organic (F1) Melon Seed

[IMG: Organic Seeds, Plants, and Supplies]

Full-season organic Galia.

[IMG: Griselet French Melons (Charentais)]

Quick Shop

[H2]

Griselet

(F1) Melon Seed

Exquisite old-fashioned flavor.

[IMG: Honey Orange Honeydew Melons]

Quick Shop

[H2]

Honey Orange

(F1) Melon Seed

Unique orange-fleshed honeydew.
5342 chars
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
1Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 0 0
/vegetables/ 0 0
/vegetables/lettuce/ 0 0
/vegetables/melons/ 1 0
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
[
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "name": "Johnny's Selected Seeds",
        "url": "https://www.johnnyseeds.com/",
        "logo": "https://www.johnnyseeds.com/logo.jpg",
        "contactPoint": [
            {
                "@type": "ContactPoint",
                "telephone": "+1-800-262-8464",
                "contactType": "Customer Service"
            }
        ],
        "sameAs": [
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            "https://twitter.com/JohnnySeeds",
            "https://www.instagram.com/johnny_seeds/",
            "https://www.pinterest.com/johnnyseeds/",
            "https://www.youtube.com/user/JohnnySeeds"
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "WebSite",
        "url": "https://www.johnnyseeds.com/",
        "potentialAction": {
            "@type": "SearchAction",
            "target": "https://www.johnnyseeds.com/search?q={search_term_string}",
            "query-input": "required name=search_term_string"
        }
    }
]
/vegetables/
{
    "@context": "http://schema.org/",
    "@type": "BreadcrumbList",
    "itemListElement": [
        {
            "@type": "ListItem",
            "position": 1,
            "item": {
                "@id": "https://www.johnnyseeds.com/vegetables/",
                "name": "Vegetables"
            }
        }
    ]
}
/vegetables/lettuce/
{
    "@context": "http://schema.org/",
    "@type": "BreadcrumbList",
    "itemListElement": [
        {
            "@type": "ListItem",
            "position": 1,
            "item": {
                "@id": "https://www.johnnyseeds.com/vegetables/",
                "name": "Vegetables"
            }
        },
        {
            "@type": "ListItem",
            "position": 2,
            "item": {
                "@id": "https://www.johnnyseeds.com/vegetables/lettuce/",
                "name": "Lettuce"
            }
        }
    ]
}
/vegetables/melons/
{
    "@context": "http://schema.org/",
    "@type": "BreadcrumbList",
    "itemListElement": [
        {
            "@type": "ListItem",
            "position": 1,
            "item": {
                "@id": "https://www.johnnyseeds.com/vegetables/",
                "name": "Vegetables"
            }
        },
        {
            "@type": "ListItem",
            "position": 2,
            "item": {
                "@id": "https://www.johnnyseeds.com/vegetables/melons/",
                "name": "Melons"
            }
        }
    ]
}

Your Diagnosis

Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.

Information Density 0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence 0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof 0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint 0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority 0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score 0 / 100
💡 Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)

These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.

Information Density

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Semantic Alignment

Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.

Trust & Proof

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Commodity Fingerprint

Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.

Identity & Authority

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.

B
BS Level
Agriculture & Farming
34 Avg BS

Based on 153 businesses audited.

BS Detector

Agriculture & Farming BS: Johnny's Selected Seeds (johnnyseeds.com)

https://johnnyseeds.com 📍 Industry: Agriculture & Farming
12 BS / 100

Johnny’s Selected Seeds is a high-substance, low-BS site that prioritizes technical agricultural data over marketing hyperbole. The BS score is driven only by minor homepage fluff and a lack of named expert bios in the schema. This is an exemplary product-led website.

Info Density Power-words vs. Substance ratio.
4
13% BS
Semantic Coherence Homepage promise vs. Sub-page reality.
0
0% BS
Trust & Proof Verifiable evidence vs. Trust Theatre.
4
20% BS
Commodity Fingerprint Detection of industry clichés/templates.
2
13% BS
Identity & Authority Expert verifiability & Schema depth.
2
13% BS

Convert generic homepage H2s like ‘Mix It Up’ into technical headlines that specify the number of varieties or categories available. Implement Person schema for the Johnny’s Research Team members to provide a verifiable digital footprint for their expert claims. Include direct links to third-party germination or quality audit results to substantiate the ‘100% Satisfaction Guarantee’ with external data. Ensure the ‘Sarah’ mentioned in ‘Sarah’s Choice’ is connected to an ‘Our Story’ page to bridge the gap between product naming and brand heritage.

The website is a perfect match for the Agriculture & Farming category. The content is deeply rooted in botanical technicalities, seed variety specifications, and agricultural research, confirming its role as a primary seed producer and supplier.

“The score of 12 is primarily derived from minor information density gaps on the homepage (Pillar 1) and missing expert identity links in the structured data (Pillar 5). The site's near-perfect semantic coherence and high proof density prevent the score from entering the 'Moderate' range.”

Verified Analysis Date: May 31, 2026 © 1EuroSEO Independent Evaluator — Non-Sponsored Result