Industry Context — Common BS Fingerprints in Architecture, Interior Design & Home Improvement
Generic Claims:
bringing your vision to life, creating dream spaces, award-winning designs, exceeding expectations…
Red Flags:
portfolio with no project names or locations, no professional registrations listed, stock interior photography, claims every design style without specialization evidence…
Semantic Drift Patterns:
homepage shows luxury residential but services include budget renovations, portfolio shows one style but claims versatility across all aesthetics, homepage claims bespoke but process page describes standardized packages, claims architectural services but team has no registered architects…
Proof Expectations:
named project portfolio with before/after images, professional registration numbers (RIBA, AIA, ARB), client testimonials linked to specific completed projects, planning permission and building regulation references…
Apollo Blinds
(https://apolloblinds.ie) 📸 Data Snapshot: June 21, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Custom Blinds and Shutters Dublin | Made-to-Measure Solutions (https://apolloblinds.ie)
Title
Custom Blinds and Shutters Dublin | Made-to-Measure Solutions
Meta
Custom blinds and shutters Dublin by Apollo Blinds. Made-to-measure designs, expert fitting and free consultations across Dublin.
H1 Apollo Blinds – Blinds, Curtains & Shutters in Dublin
H2 Get a discount for online purchase
H2 Our Products
H2 How Would You Like to Shop?
H2 Dublin's Most Trusted Blinds Company Since 1990
H3 Blinds
H3 Shutters
H3 Curtains
H3 Motorised
H3 Measure & Order Online
H3 Book Free Consultation
H4 Still providing exemplary service.
H4 Excellent service
H4 Top Marks
H4 After moving from France to Dublin with…
H4 Company were easy to deal with and…
H4 Top Class Service and Product
H4 Excellent service
H4 Information
H4 Customer Service
H4 Helpful Guides
H4 Contact Us
NAV_HEADING_REPEATED_BODY Shop Online – Apollo Blinds – Blinds, Curtains & Shutters in Dublin (https://apolloblinds.ie/shop/)
Title
Shop Online – Apollo Blinds – Blinds, Curtains & Shutters in Dublin
H1 Shop Online
H2 Designer-quality roller, venetian, pleated and curtain blinds custom-made to fit perfectly.
H2 €100 Apollo Blinds Gift Voucher – Premium Window Dressings
H2 3 Made-to-Measure Roller Blin
H2 Apollo Blinds €50 Gift Voucher for Window Dressings
H2 Custom Day & Night Roller Blinds – Privacy & Light Control
H2 Harmony Vertical Light-Filtering Curtain Blinds
H2 Moisture Resistant Fibre Glass PVC Roller Blinds
H2 Motorised Roller Blinds: Plain Colours Collection
H2 Pleated/Honeycomb Blinds
H2 Roller Blinds: Plain Colours Collection
H2 Roller Blinds: Sun Reflecting
H2 Roller Insect Nets
H2 Velux Roof Window Blind for Pre-2014 Models – Blackout
H3 Apollo Blinds – Blinds, Curtains & Shutters in Dublin
H4 ?Categories
H4 ?Tags
H4 Information
H4 Customer Service
H4 Helpful Guides
H4 Contact Us
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER Contact Us – Apollo Blinds – Blinds, Curtains & Shutters in Dublin (https://apolloblinds.ie/contact/)
Title
Contact Us – Apollo Blinds – Blinds, Curtains & Shutters in Dublin
H1 Contact Us
H2 What would you like a quote for?
H2 Enter your window dimensions
H2 Tell us more about your requirements
H2 Where should we send your estimate?
H2 Your Estimate is Ready!
H2 Send Us a Message
H2 Helpful Resources
H3 Apollo Blinds – Blinds, Curtains & Shutters in Dublin
H3 Plantation Shutters
H3 Call Us
H3 WhatsApp
H3 Email Us
H3 Visit Showroom
H3 Opening Hours
H4 Budget
H4 Standard
H4 Premium
H4 Your Selections
H4 FAQs
H4 How to Measure
H4 Delivery Info
H4 Returns Policy
H4 Information
H4 Customer Service
H4 Helpful Guides
H4 Contact Us
NAV_HEADER_REPEATED_BODY Consultation – Apollo Blinds – Blinds, Curtains & Shutters in Dublin (https://apolloblinds.ie/consultation/)
Title
Consultation – Apollo Blinds – Blinds, Curtains & Shutters in Dublin
H1 Consultation
H2 Video Consultation
H2 On-Site Consultation
H3 Apollo Blinds – Blinds, Curtains & Shutters in Dublin
H3 Fast-Track Measuring €50
H4 Information
H4 Customer Service
H4 Helpful Guides
H4 Contact Us
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://apolloblinds.ie) Custom Blinds and Shutters Dublin | Made-to-Measure Solutions
Skip to content ‹ ★ Over 100,000 happy customers! Quality guarantee Exceptional Customer Support Available Any window. Any size. Made-to-measure. Designer-quality blinds, shutters and curtains Dublin’s Most Trusted Blinds Company Since 1990 Klarna for flexible payment options › NEW Product: curtain blind! 0d 0h 0m 0s Value Offer 499 EUR 0d 0h 0m 0s Klarna for flexible payment options 0d 0h 0m 0s ★ Trustpilot ★★★★★ 4.5 G Google ★★★★★ 4.3 LIMITED TIME OFFER [H2] Get a discount for online purchase 10% Off All Online Blinds OffersTransform your home with made-to-measure blinds at unbeatable prices. Quality guaranteed. Use code: APOLLO10 Shop Now [IMG: Designer Blinds] [H2] Our Products [IMG: Blinds] [H3] Blinds Roman, roller, honeycomb, venetian, blackout, wooden.. Get Instant Quote [IMG: Shutters] [H3] Shutters Tier-on-tier, cafe style, shaped, solid, tracked and more Get Instant Quote [IMG: Curtains] [H3] Curtains Blackout, thermal, voile, pencil pleat, eyelet and more Get Instant Quote [IMG: Motorised] [H3] Motorised Battery & solar powered, smart home solutions Get Instant Quote [H2] How Would You Like to Shop? [H3] Measure & Order Online You measure. You choose. We deliver. Easy DIY installation.Choose your blind styleEnter your measurementsGet instant pricingFast delivery to your door Get Instant Quote [H3] Book Free Consultation We measure. We guide. We deliver and install. Full service.Free in-home consultationExpert measuring serviceProfessional installationFull support & warranty Book ConsultationShop by Type Roller Blackout Sunscreen Wooden Venetian Vertical Roman Motorised Day & Night Pleated [H2] Dublin's Most Trusted Blinds Company Since 1990 Any window. Any size. Made-to-measure.Designer-quality blinds, shutters and curtains custom-made to fit perfectly. Choose full service with measuring & installation, or DIY supply only — options to suit every budget.Serving homes across Dublin, our expert team ensures style, quality and precision every time. Get Your Free Quote in 5 minutes Call Now: 01 872 31 55 1990Trusted SinceServing customers with quality blinds for over 30 years5+Year GuaranteeAll products backed by our comprehensive warrantyRepair ServiceExpert repairs for all blind types and brandsBuy Risk-FreePerfect fit guaranteed or your money back [IMG: WhatsApp Image 2025-10-07 at 17.12.52_a992f996] [IMG: WhatsApp Image 2025-10-07 at 17.13.21_7bb2a446] [IMG: WhatsApp Image 2025-10-07 at 17.13.21_b870adf7] [IMG: WhatsApp Image 2025-10-07 at 17.13.22_41f72866] [IMG: WhatsApp Image 2025-10-07 at 17.13.21_8ea9f546] [IMG: WhatsApp Image 2025-10-07 at 17.13.24_8e6eb94e] [IMG: WhatsApp Image 2025-10-07 at 17.13.24_4a66ab9c] [IMG: WhatsApp Image 2025-10-07 at 17.13.23_1d51534c] [IMG: WhatsApp Image 2025-10-07 at 17.14.00_8e7ba48e] [IMG: WhatsApp Image 2025-10-07 at 17.13.23_0d7e1897] [IMG: WhatsApp Image 2025-10-07 at 17.14.43_813b42e3] [IMG: WhatsApp Image 2025-10-07 at 17.15.02_15e91adf] [IMG: WhatsApp Image 2025-10-07 at 17.15.02_6409edb5] [IMG: WhatsApp Image 2025-10-07 at 17.14.00_48278cd0] [IMG: WhatsApp Image 2025-10-07 at 17.14.00_09974238] [IMG: WhatsApp Image 2025-10-07 at 17.14.23_3ecac7dc] [IMG: WhatsApp Image 2025-10-07 at 17.15.03_d485dcd6] [IMG: WhatsApp Image 2025-10-07 at 17.15.03_1e34ee63] [IMG: WhatsApp Image 2025-10-07 at 17.15.44_29f49b58] [IMG: WhatsApp Image 2025-10-07 at 17.15.03_58a47b0a] [IMG: WhatsApp Image 2025-10-07 at 17.16.08_e01c12f4] [IMG: WhatsApp Image 2025-10-07 at 17.16.07_82ff5690] [IMG: WhatsApp Image 2025-10-07 at 17.16.07_b510141c] [IMG: WhatsApp Image 2025-10-07 at 17.16.06_3e2513a1] [IMG: WhatsApp Image 2025-10-07 at 17.16.07_064f8e08] [IMG: WhatsApp Image 2025-10-07 at 17.16.10_faafbc2a] [IMG: WhatsApp Image 2025-10-07 at 17.17.14_d48d351a] [IMG: WhatsApp Image 2025-10-07 at 17.17.14_b0bcfe51] [IMG: WhatsApp Image 2025-10-07 at 17.16.09_9f694b46] [IMG: WhatsApp Image 2025-10-07 at 17.17.41_6575e24a] [IMG: WhatsApp Image 2025-10-07 at 17.18.28_73223cce] [IMG: WhatsApp Image 2025-10-07 at 17.18.28_ae8b701d] [IMG: WhatsApp Image 2025-10-07 at 17.18.28_fa7f9888] [IMG: WhatsApp Image 2025-10-07 at 17.17.15_77bc698d] [IMG: WhatsApp Image 2025-10-07 at 17.17.41_2f08cbcf] [IMG: WhatsApp Image 2025-10-07 at 17.19.22_7f5044d8] [IMG: WhatsApp Image 2025-10-07 at 17.18.29_28a4531c] [IMG: WhatsApp Image 2025-10-07 at 17.18.28_3133b9fd] [IMG: WhatsApp Image 2025-10-07 at 17.19.23_eb0ec712] [IMG: WhatsApp Image 2025-10-07 at 17.19.23_e7b940eb] [IMG: WhatsApp Image 2025-10-07 at 17.19.22_4504855d] [IMG: WhatsApp Image 2025-10-07 at 17.19.22_92f0bff3] [IMG: WhatsApp Image 2025-10-07 at 17.20.04_6da363d0] [IMG: WhatsApp Image 2025-10-07 at 17.19.50_33ccdc2d] [IMG: WhatsApp Image 2025-10-07 at 17.20.59_b1428473] [IMG: WhatsApp Image 2025-10-07 at 17.22.36_c53f125d] [IMG: WhatsApp Image 2025-10-07 at 17.22.37_da30d7d0] [IMG: WhatsApp Image 2025-10-07 at 17.20.04_7385a1a8] [IMG: WhatsApp Image 2025-10-07 at 17.20.43_635d19bb] [IMG: WhatsApp Image 2025-10-07 at 17.20.43_ed76f0e7] [IMG: WhatsApp Image 2025-10-07 at 17.22.16_3737089a] [IMG: WhatsApp Image 2025-10-07 at 17.22.38_db45f517] [IMG: WhatsApp Image 2025-10-07 at 17.22.38_ad2fed5a] [IMG: WhatsApp Image 2025-10-07 at 17.22.37_a88f22d7] [IMG: WhatsApp Image 2025-10-07 at 17.23.43_3adc278b] [IMG: WhatsApp Image 2025-10-07 at 17.23.43_3b6c2aff] [IMG: WhatsApp Image 2025-10-07 at 17.30.22_651a0192] [IMG: WhatsApp Image 2025-10-07 at 17.23.16_b539e9ec] [IMG: WhatsApp Image 2025-10-07 at 17.23.42_09a4d9f8] [IMG: WhatsApp Image 2025-10-07 at 17.23.42_ebb3bee4] [IMG: WhatsApp Image 2025-10-07 at 17.25.08_b0c1daae] [IMG: WhatsApp Image 2025-10-07 at 17.25.08_21ea0b86] [IMG: WhatsApp Image 2025-10-07 at 17.25.07_1fa1f17d] [IMG: WhatsApp Image 2025-10-07 at 17.24.53_524b15a1] [IMG: WhatsApp Image 2025-10-07 at 17.25.09_f836e368] [IMG: WhatsApp Image 2025-10-07 at 17.26.25_98c5af3e] [IMG: WhatsApp Image 2025-10-07 at 17.28.46_8ad7f666] [IMG: WhatsApp Image 2025-10-07 at 17.28.59_6f2e03a1] [IMG: WhatsApp Image 2025-10-07 at 17.25.08_6201bf44] [IMG: WhatsApp Image 2025-10-07 at 17.25.09_4923f7e8] [IMG: WhatsApp Image 2025-10-07 at 17.30.22_9bd0b39e] [IMG: WhatsApp Image 2025-10-07 at 21.08.59_f39115d8] [IMG: WhatsApp Image 2025-10-07 at 21.08.59_f2be80c1] [IMG: WhatsApp Image 2025-10-07 at 21.08.57_b5a460a8] [IMG: WhatsApp Image 2025-10-07 at 21.08.57_04e6719d] [IMG: WhatsApp Image 2025-10-07 at 21.08.56_3fa5c034] [IMG: WhatsApp Image 2025-10-07 at 21.08.59_f31559f9] [IMG: WhatsApp Image 2025-10-07 at 21.08.59_cf27bd82] [IMG: WhatsApp Image 2025-10-07 at 17.22.27_da31d221] [IMG: WhatsApp Image 2025-10-07 at 17.22.27_3160e8b1] [IMG: WhatsApp Image 2025-10-07 at 17.22.26_e3041887] [IMG: WhatsApp Image 2025-10-07 at 17.22.27_0d630d42] [IMG: WhatsApp Image 2025-10-07 at 17.22.26_ceed5c13] [IMG: WhatsApp Image 2025-10-07 at 17.22.26_a4000602] [IMG: WhatsApp Image 2025-10-07 at 17.22.26_a51aa983] [IMG: WhatsApp Image 2025-10-07 at 17.22.26_41873179] [IMG: WhatsApp Image 2025-10-07 at 17.22.26_89c3e63e] [IMG: WhatsApp Image 2025-10-07 at 17.22.26_81d7d59d] [IMG: WhatsApp Image 2025-10-07 at 17.22.26_5b9336f7] [IMG: WhatsApp Image 2025-10-07 at 17.22.26_3a8c51ab] [IMG: WhatsApp Image 2025-10-07 at 17.22.25_c625b9a2] ‹ › ★★★★★Stunning workmanship and exceptional customer service! As this was my first time choosing blinds and curtains, I really valued how attentive, patient, and detail-oriented Daria and her team were. Custom window treatments are an investment, and they made the whole process feel collaborative and reassuring—guiding me through fabrics, styles, and practical considerations while keeping long-term durability in mind. I came in with just a photo and a rough idea, and they transformed it into a cohesive, elegant result. The house now looks refined and finished, and I’m absolutely delighted with the outcome. Highly recommend for quality, expertise, and genuine customer care.★★★★★ [H4] Still providing exemplary service. Great to see that, despite some changes, this Dublin company are still providing fantastic service. The type of friendly personal service they provide is hard to find in this digital age. Well done!★★★★★Great to see that, despite some changes, this Dublin company are still providing fantastic service. The type of friendly personal service they provide is hard to find in this digital age. Well done!★★★★★ [H4] Excellent service Very helpful, knowledgeable and courteous staff.★★★★★I love the venetian blinds. The design was mine and the Apollo Dublin team brought it to live. The blinds are perfect fit for my office and are precise to the measure. Highly recommend.★★★★★ [H4] Top Marks Thanks so much to Apollo Blinds for sourcing replacement waterproof fabric for our bathroom blind. And for their friendly and courteous service – including contacting me after I had left the blind behind me in the shop and keeping it safely until I could collect it.★★★★★Ordered blinds online from Apollo Blinds – super easy process. Delivery took a bit longer than expected, but the blinds look great and were worth the wait. Really nice customer service online and on WhatsApp.★★★★★ [H4] After moving from France to Dublin with… After moving from France to Dublin with my family, I came across this lovely, welcoming shop in the city centre. I was pleasantly surprised by how easy the whole process was when choosing shutters for our new home. Darya, the owner, was incredibly friendly and knowledgeable, guiding us through every detail and helping us find the perfect option at the right price. Although we had to wait a few weeks for the shutters to be made and installed, the result was absolutely worth it. We are delighted with the quality and finish and would highly recommend this company.★★★★★Brilliant service from start to finish. Darya were very helpful in store and made choosing the right blinds easy. Delighted with the quality and fitting. Would definitely recommend and go with them on my next blinds renewal!★★★★★ [H4] Company were easy to deal with and… Company were easy to deal with and quick to respond with an issue I had after sale. Delighted with my blinds and would recommend.★★★★★ [H4] Top Class Service and Product Top Class Service and Product★★★★★ [H4] Excellent service Excellent service, very helpful in arranging blinds and making alterations. The blinds were made very quickly and fitted in a professional manner.Review us on GoogleReview us on Trustpilot
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SUB-PAGE (https://apolloblinds.ie/shop/) Shop Online – Apollo Blinds – Blinds, Curtains & Shutters in Dublin
Showing 16 products [IMG: €100 Apollo Blinds Gift Voucher - Premium Window Dressings] [H2] €100 Apollo Blinds Gift Voucher – Premium Window Dressings €100.00 Add to cart Sale Sale! [IMG: 3 Made-to-Measure Roller Blin] [H2] 3 Made-to-Measure Roller Blin €1,299.00 Original price was: €1,299.00.€499.00Current price is: €499.00. Select options [IMG: Apollo Blinds €50 Gift Voucher for Window Dressings] [H2] Apollo Blinds €50 Gift Voucher for Window Dressings €50.00 Add to cart [IMG: Custom Day & Night Roller Blinds - Privacy & Light Control] [H2] Custom Day & Night Roller Blinds – Privacy & Light Control From €101.00 Configure & Buy [IMG: Harmony Vertical Light-Filtering Curtain Blinds] [H2] Harmony Vertical Light-Filtering Curtain Blinds From €256.00 Configure & Buy [IMG: Moisture Resistant Fibre Glass PVC Roller Blinds] [H2] Moisture Resistant Fibre Glass PVC Roller Blinds From €155.00 Configure & Buy [IMG: Motorised Roller Blinds: Plain Colours Collection] [H2] Motorised Roller Blinds: Plain Colours Collection From €432.00 Configure & Buy [IMG: Pleated/Honeycomb Blinds] [H2] Pleated/Honeycomb Blinds From €148.00 Configure & Buy [IMG: Roller Blinds: Plain Colours Collection] [H2] Roller Blinds: Plain Colours Collection From €57.00 Configure & Buy [IMG: Roller Blinds: Sun Reflecting] [H2] Roller Blinds: Sun Reflecting From €127.00 Configure & Buy [IMG: Roller Insect Nets] [H2] Roller Insect Nets From €64.00 Configure & Buy [IMG: Velux Roof Window Blind for Pre-2014 Models - Blackout] [H2] Velux Roof Window Blind for Pre-2014 Models – Blackout €99.00 Select options 12
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SUB-PAGE (https://apolloblinds.ie/contact/) Contact Us – Apollo Blinds – Blinds, Curtains & Shutters in Dublin
Skip to content 1 2 3 4 5 [H2] What would you like a quote for? Select the product type to get started [H3] Plantation Shutters Classic wooden shutters for timeless elegance [H2] Enter your window dimensions Measure your window opening in millimetres Width (mm) Height (mm) Area: 0.00 m² [H2] Tell us more about your requirements These options help us provide an accurate estimate [H2] Where should we send your estimate? We'll email your personalised quote immediately Email Address * Your Name Phone Number I agree to receive my quote by email and understand my data will be processed in accordance with the privacy policy. [H4] Budget Entry-level options Most Popular [H4] Standard Best value for quality [H4] Premium Top-tier materials [H4] Your Selections Valid until Book Free Measurement Start New Estimate This estimate is for guidance only. Final pricing may vary based on site survey and exact specifications. Prices include VAT. [H1] Contact Us We're here to help with your blinds, shutters & curtainsChoose your preferred way to get in touch. Our friendly team is ready to assist you. [H3] Call Us 01 872 31 55Speak directly with our team [H3] WhatsApp 353892060506Chat with us on WhatsApp [H3] Email Us [email protected]We'll respond within 24 hours [H3] Visit Showroom Unit 36, Block B Millennium Business Park, Cappagh Road, Dublin 11 D11DH77See our products in person [H2] Send Us a Message Fill out the form below and we'll get back to you as soon as possible. [H3] Opening Hours Showroom Visit by appointment only Monday - Saturday 10:00am - 5:00pm Sunday Closed [H2] Helpful Resources [H4] FAQs Find answers to common questions [H4] How to Measure Step-by-step measuring guide [H4] Delivery Info Shipping times and costs [H4] Returns Policy Our returns and refund policy
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SUB-PAGE (https://apolloblinds.ie/consultation/) Consultation – Apollo Blinds – Blinds, Curtains & Shutters in Dublin
Skip to content [H1] Free Consultation Get expert advice on blinds, shutters & curtains for your home or businessChoose the consultation type that suits you best. Both options are completely free with no obligation to purchase. Ideal for: Quick advice, self-measurement guidance, colour matchingPerfect for quick advice, colour matching, and guidance on self-measurement. Connect with our experts from the comfort of your home. Live video call via WhatsApp Available 9am-4pm, Mon-Sat Expert advice on products & styles Self-measurement guidance View fabric samples on camera Call Now Ideal for: Professional measuring, hands-on guidance, large projectsOur expert will visit your home or business to provide hands-on guidance, professional measuring, and personalised recommendations. Home or commercial visit Professional measuring service Bring fabric samples to your space Personalised style recommendations Detailed quote on the spot Book Visit [H3] Fast-Track Measuring €50 Need measurements urgently? Our fast-track service guarantees a visit within 48 hours. Fee is refunded on orders over €500.Questions? Get in touch: 01 872 31 55 089 206 0506 [email protected]
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🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
112Review mentions (all pages)
1External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 91 | 1 |
| /shop/ | 7 | 0 |
| /contact/ | 7 | 0 |
| /consultation/ | 7 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
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"name": "Shop Online"
}
]
},
{
"@type": "WebSite",
"@id": "https://apolloblinds.ie/#website",
"url": "https://apolloblinds.ie/",
"name": "Apollo Blinds",
"description": "Made‑to‑Measure Blinds, Curtains & Shutters with Expert Fitting",
"publisher": {
"@id": "https://apolloblinds.ie/#organization"
},
"alternateName": "Apollo Blinds Dublin",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://apolloblinds.ie/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://apolloblinds.ie/#organization",
"name": "Apollo Blinds",
"alternateName": "Apollo Blinds Dublin",
"url": "https://apolloblinds.ie/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://apolloblinds.ie/#/schema/logo/image/",
"url": "https://apolloblinds.ie/wp-content/uploads/2025/09/cropped-apollo-logo.png",
"contentUrl": "https://apolloblinds.ie/wp-content/uploads/2025/09/cropped-apollo-logo.png",
"width": 450,
"height": 223,
"caption": "Apollo Blinds"
},
"image": {
"@id": "https://apolloblinds.ie/#/schema/logo/image/"
},
"sameAs": [
"https://www.instagram.com/apollodublin",
"https://www.youtube.com/@apollodublin"
]
}
]
}
/contact/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://apolloblinds.ie/contact/",
"url": "https://apolloblinds.ie/contact/",
"name": "Contact Us - Apollo Blinds – Blinds, Curtains & Shutters in Dublin",
"isPartOf": {
"@id": "https://apolloblinds.ie/#website"
},
"datePublished": "2025-08-30T20:16:51+00:00",
"dateModified": "2026-01-25T20:23:37+00:00",
"breadcrumb": {
"@id": "https://apolloblinds.ie/contact/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://apolloblinds.ie/contact/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://apolloblinds.ie/contact/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://apolloblinds.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact Us"
}
]
},
{
"@type": "WebSite",
"@id": "https://apolloblinds.ie/#website",
"url": "https://apolloblinds.ie/",
"name": "Apollo Blinds",
"description": "Made‑to‑Measure Blinds, Curtains & Shutters with Expert Fitting",
"publisher": {
"@id": "https://apolloblinds.ie/#organization"
},
"alternateName": "Apollo Blinds Dublin",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://apolloblinds.ie/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://apolloblinds.ie/#organization",
"name": "Apollo Blinds",
"alternateName": "Apollo Blinds Dublin",
"url": "https://apolloblinds.ie/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://apolloblinds.ie/#/schema/logo/image/",
"url": "https://apolloblinds.ie/wp-content/uploads/2025/09/cropped-apollo-logo.png",
"contentUrl": "https://apolloblinds.ie/wp-content/uploads/2025/09/cropped-apollo-logo.png",
"width": 450,
"height": 223,
"caption": "Apollo Blinds"
},
"image": {
"@id": "https://apolloblinds.ie/#/schema/logo/image/"
},
"sameAs": [
"https://www.instagram.com/apollodublin",
"https://www.youtube.com/@apollodublin"
]
}
]
}
/consultation/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://apolloblinds.ie/consultation/",
"url": "https://apolloblinds.ie/consultation/",
"name": "Consultation - Apollo Blinds – Blinds, Curtains & Shutters in Dublin",
"isPartOf": {
"@id": "https://apolloblinds.ie/#website"
},
"datePublished": "2025-08-31T07:30:40+00:00",
"dateModified": "2025-12-30T10:14:07+00:00",
"breadcrumb": {
"@id": "https://apolloblinds.ie/consultation/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://apolloblinds.ie/consultation/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://apolloblinds.ie/consultation/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://apolloblinds.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Consultation"
}
]
},
{
"@type": "WebSite",
"@id": "https://apolloblinds.ie/#website",
"url": "https://apolloblinds.ie/",
"name": "Apollo Blinds",
"description": "Made‑to‑Measure Blinds, Curtains & Shutters with Expert Fitting",
"publisher": {
"@id": "https://apolloblinds.ie/#organization"
},
"alternateName": "Apollo Blinds Dublin",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://apolloblinds.ie/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://apolloblinds.ie/#organization",
"name": "Apollo Blinds",
"alternateName": "Apollo Blinds Dublin",
"url": "https://apolloblinds.ie/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://apolloblinds.ie/#/schema/logo/image/",
"url": "https://apolloblinds.ie/wp-content/uploads/2025/09/cropped-apollo-logo.png",
"contentUrl": "https://apolloblinds.ie/wp-content/uploads/2025/09/cropped-apollo-logo.png",
"width": 450,
"height": 223,
"caption": "Apollo Blinds"
},
"image": {
"@id": "https://apolloblinds.ie/#/schema/logo/image/"
},
"sameAs": [
"https://www.instagram.com/apollodublin",
"https://www.youtube.com/@apollodublin"
]
}
]
}
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Information Density
0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence
0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof
0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint
0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority
0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score
0 / 100
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Information Density
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Semantic Alignment
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Trust & Proof
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Commodity Fingerprint
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Identity & Authority
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
B
BS Level
Architecture, Interior Design & Home Improvement
41.3 Avg BS
Based on 1019 businesses audited.
BS Detector
Architecture, Interior Design & Home Improvement BS: Apollo Blinds (apolloblinds.ie)
https://apolloblinds.ie
📍 Industry: Architecture, Interior Design & Home Improvement
25
BS / 100
Apollo Blinds is a model of high-substance, low-fluff local business digital presence. It successfully anchors its legacy (Since 1990) to modern e-commerce utility and transparent pricing. The bullshit level is minimal, primarily restricted to common industry superlatives like Most Trusted.
Info Density
Power-words vs. Substance ratio.
7
23% BS
Semantic Coherence
Homepage promise vs. Sub-page reality.
1
5% BS
Trust & Proof
Verifiable evidence vs. Trust Theatre.
8
40% BS
Commodity Fingerprint
Detection of industry clichés/templates.
6
40% BS
Identity & Authority
Expert verifiability & Schema depth.
3
20% BS
Integrate Person schema for the owner to connect the digital brand to the named expert mentioned in reviews. Replace the generic 100,000 happy customers claim with a link to a verified milestone or project gallery to remove the only unverified anchor. Convert H4 testimonial headings from generic praise into product-specific headers to improve information density further.
The site is an exact match for the Architecture, Interior Design & Home Improvement category, specifically specializing in custom window treatments. The content consistently focuses on technical aspects of the trade such as measurements in millimeters and specific fabric types.
“The score is driven primarily by high Information Density and excellent Semantic Coherence. Small deductions in Trust and Proof (for the 100k claim) and Commodity Fingerprint (for standard e-commerce phrasing) prevent a sub-20 score. The site is a benchmark for substance-led design in the home improvement sector.”
Verified Analysis Date: June 21, 2026
© 1EuroSEO Independent Evaluator — Non-Sponsored Result
Analysis Disclosure & Source Attribution
This training module utilizes a snapshot of public data from Apollo Blinds, captured on June 21, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to Apollo Blinds: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://apolloblinds.ie to view the most current version of its content and learn from the source what this company is about and what it offers.