Industry Context — Common BS Fingerprints in Arts, Culture & Entertainment
Double Eleven
(https://double11.com) 📸 Data Snapshot: June 20, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Independent Games Studio – Double Eleven (https://double11.com)
Independent Games Studio – Double Eleven
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER Games – Double Eleven (https://double11.com/games/)
Games – Double Eleven
NAV_HEADING_REPEATED_BODY_FOOTER Join us – Double Eleven (https://double11.com/join-us/)
Join us – Double Eleven
NAV_HEADER_HEADING_REPEATED_FOOTER News – Double Eleven (https://double11.com/news/)
News – Double Eleven
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://double11.com) Independent Games Studio – Double Eleven
[H1] Changing the way people make games, together Be part of the evolution [H2] Gaming is in our blood We're a different breed of games company: one that puts its people at its core and isn’t afraid to go in their own direction. Our World [H2] World-class games We bring some of the biggest and most popular franchises to new platforms and audiences across the globe. We love that we get to re-imagine, re-create and re-think the experience for console, PC and mobile with partners like Rockstar Games, Mojang Studios, Bethesda Game Studios, Sony and more. Our Games [H3] Find your people. Find where you belong We speak our own language, have our own unique culture and have developed our own way of doing things. Our strong bonds as a team keep us working hard, winning awards and getting better and bigger every year. Join us [H2] A games company like no other A games company like no other With offices in both the UK and Malaysia we can offer you exciting challenges, world renowned IPs and an amazing office environment. We also believe in value over volume, family-time instead of over-time and champion quality over "oh, it’ll do". We’re hungry to create our own IP too, so if you’ve got original ideas and a can-do attitude, this is the place to be. Want in? Be part of it [H2] Breaking News 09/10/2025 [H4] Double Eleven Appoints Co-CEOs to Lead Next Phase of Growth 17/10/2024 [H4] Blindfire, our first original IP, is now available in Early Access 09/10/2024 [H4] Red Dead Redemption and Undead Nightmare Coming to PC October 29
SUB-PAGE (https://double11.com/games/) Games – Double Eleven
[H1] Games Just some of the titles we’ve worked on since 2010. [H2] Blindfire WEAPONS LIVE, LIGHTS OUT GenreDeveloperPublisherPlatforms FPSDouble ElevenDouble ElevenPC, PlayStation 5 and Xbox Series X|S [H2] Red Dead Redemption The iconic Western adventure that influenced an entire generation. GenreDevelopersPublisherPlatforms Action AdventureDouble Eleven, Rockstar GamesRockstar GamesNintendo Switch, PC and PlayStation 4 [H2] Fallout 76 The legendary post-apocalyptic experience. GenreDevelopersPublisherPlatforms Role Playing GameDouble Eleven, Bethesda Game StudiosBethesda SoftworksXbox One, PC and PlayStation 4 [H2] Minecraft Dungeons An action-adventure game set in the Minecraft universe, inspired by timeless dungeon crawlers. GenreDevelopersPublisherPlatforms Action AdventureDouble Eleven, Mojang StudiosXbox Game StudiosXbox One, Nintendo Switch, PC and PlayStation 4 [H2] LEGO® Harry Potter™: Collection A Magical Journey Through All 7 years of Harry Potter Adventures! GenreDevelopersPublisherPlatforms ActionDouble Eleven, TT GamesWarner Bros. GamesPC, PlayStation 5 and Xbox Series X|S [H2] Grounded Explore, build, and survive together in this multiplayer, survival-adventure. GenresDevelopersPublisherPlatforms Action Adventure, Role Playing GameDouble Eleven, Obsidian EntertainmentXbox Game StudiosNintendo Switch, PlayStation 4 and PlayStation 5 [H2] Rust Console Edition Where survival is your only aim. Will you last another day? GenreDevelopersPublisherPlatforms Survival RPGDouble Eleven, Facepunch StudiosDouble ElevenXbox One, PlayStation 4 [H2] Prison Architect 2 Design and develop your own personalised penitentiary in Prison Architect 2. The classic prison-builder has broken out into 3D, and it’s up to you to contain it! GenreDeveloperPublisherPlatforms Construction and Management SimulationDouble ElevenParadox InteractivePC, Xbox Series X/S and PlayStation 5 [H2] Prison Architect The game that lets players design, manage, and operate their very own prison system. GenresDeveloperPublisherPlatforms Construction and Management Simulation / Action & Adventure, Strategy and SimulationDouble ElevenParadox InteractiveXbox One, Nintendo Switch, PC and PlayStation 4 [H2] RimWorld Console Edition Build, Explore and Defend GenresDevelopersPublisherPlatforms Strategy, SimulationDouble Eleven, Ludeon StudiosDouble ElevenXbox One, PlayStation 4
SUB-PAGE (https://double11.com/join-us/) Join us – Double Eleven
[H1] Join us Be part of our legacy Committed to our people Double Eleven is a place where people come first. Despite the digital nature of our work, we’re very human at heart. We’ll inspire, encourage and support you all the way. Open positions [H3] We're award winning We’ve won three Best Place to Work GI.biz awards, and have been one of the top 50 fastest growing companies in the UK 2 years running! [H3] We're growing We've continued to grow despite the challenges the world throws at us. [H3] We value downtime We avoid crunch. Any overtime is always voluntary and always paid. We organise weekend activities for our teams in the UK and KL to get together with families and each another so our teams get to explore some fun activities together. [H3] We work with the best Our partners include Microsoft, Mojang Studios, and Rockstar Games. They share our commitment to long term planning and healthy development. [H2] A welcoming culture Whatever the discipline, however long you’ve been in the industry, you'll find a group of friendly, knowledgable devs who know that when one of us succeeds, we all succeed. [H2] Where you can choose your own adventure [H3] Art [H3] Code [H3] Workplace Experience The opportunity to kick-start my professional life with Double Eleven has been remarkable and I am never settling for less! QA Tester In all my 15 years of game dev, Double Eleven has been the most professional and people focused I have had the honour of working with. We've made great games and had a great time making them. Lead Concept Artist Open positions [H2] Our offices Our offices A town with steely determination [H4] Middlesbrough, UK Middlesbrough is fast-becoming one of the UK’s hotbeds for digital tech and innovation. It’s been recognised by Tech Nation for its advancements and is home to some of the best gaming talent in the northeast. Discover Our first overseas office [H4] Kuala Lumpur, Malaysia Founded in 2020, our KL studio is growing rapidly. Working on all the same great projects as our UK studio across a range of disciplines – we’re bringing our philosophy of great work combined with a great work life balance, to Malaysia. Discover [H2] Get a head start Our placements scheme has already progressed some of our team from graduate all the way up to senior. Find out how you can get a head start on your development career with our Placements Programme. Early Careers [H3] Join the team Why not have some fun while being part of something great? View open positions
SUB-PAGE (https://double11.com/news/) News – Double Eleven
[H2] Double Eleven Appoints Co-CEOs to Lead Next Phase of Growth 9/10/2025 [H6] Blindfire, our first original IP, is now available in Early Access News | October 17th, 2024 [H6] Red Dead Redemption and Undead Nightmare Coming to PC October 29 News | October 9th, 2024 [H6] The LEGO Harry Potter Collection arrives on PS5, Xbox Series, and PC on 8 October 2024! News | September 25th, 2024 [H6] Welcome to our 400th employee! News | June 6th, 2024 [H6] Games developer Double Eleven creates its new headquarters in a state of the art building in Middlesbrough, UK News | March 21st, 2024 [H6] TEDxNewcastle x Double Eleven News | November 1st, 2023 [H6] Adventure awaits in The Wastelands of Fallout 76 News | November 18th, 2022 [H6] Our new home in Kuala Lumpur is officially open! News | May 24th, 2022 [H6] Double Eleven Welcomes 300th Employee News | April 12th, 2022 [H6] We’ve won the GI.biz Best Places to Work Award 2021! News | September 17th, 2021 [H6] Announcing our new Malaysia office News | January 22nd, 2020 [H2] We're Hiring! Join us
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 2 |
| /games/ | 0 | 2 |
| /join-us/ | 0 | 2 |
| /news/ | 0 | 2 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://double11.com/#organization",
"name": "Double Eleven",
"url": "https://double11.com/",
"sameAs": [],
"logo": {
"@type": "ImageObject",
"@id": "https://double11.com/#logo",
"inLanguage": "en-GB",
"url": "https://double11.com/images/logos/d11-logo-icon-only.svg",
"contentUrl": "https://double11.com/images/logos/d11-logo-icon-only.svg",
"width": 128,
"height": 16,
"caption": "Double Eleven"
},
"image": {
"@id": "https://double11.com/#logo"
}
},
{
"@type": "WebSite",
"@id": "https://double11.com/#website",
"url": "https://double11.com/",
"name": "Double Eleven",
"description": "",
"publisher": {
"@id": "https://double11.com/#organization"
},
"potentialAction": [],
"inLanguage": "en-GB"
},
{
"@type": "WebPage",
"@id": "https://double11.com/#webpage",
"url": "https://double11.com/",
"name": "Independent Games Studio - Double Eleven",
"isPartOf": {
"@id": "https://double11.com/#website"
},
"about": {
"@id": "https://double11.com/#organization"
},
"datePublished": "2024-04-11T13:20:00+01:00",
"dateModified": "2024-11-06T18:01:27+00:00",
"description": "Changing the way people make games, together. Double Eleven is a company that puts its people at its core and isn’t afraid to go in their own direction. Be part of the evolution.",
"breadcrumb": {
"@id": "https://double11.com/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://double11.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://double11.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Homepage"
}
]
}
]
}
/games/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://double11.com/#organization",
"name": "Double Eleven",
"url": "https://double11.com/",
"sameAs": [],
"logo": {
"@type": "ImageObject",
"@id": "https://double11.com/#logo",
"inLanguage": "en-GB",
"url": "https://double11.com/images/logos/d11-logo-icon-only.svg",
"contentUrl": "https://double11.com/images/logos/d11-logo-icon-only.svg",
"width": 128,
"height": 16,
"caption": "Double Eleven"
},
"image": {
"@id": "https://double11.com/#logo"
}
},
{
"@type": "WebSite",
"@id": "https://double11.com/#website",
"url": "https://double11.com/",
"name": "Double Eleven",
"description": "",
"publisher": {
"@id": "https://double11.com/#organization"
},
"potentialAction": [],
"inLanguage": "en-GB"
},
{
"@type": "WebPage",
"@id": "https://double11.com/games/#webpage",
"url": "https://double11.com/games/",
"name": "Games - Double Eleven",
"isPartOf": {
"@id": "https://double11.com/#website"
},
"about": {
"@id": "https://double11.com/#organization"
},
"datePublished": "2024-04-12T08:22:00+01:00",
"dateModified": "2024-10-07T14:21:02+01:00",
"description": "We’ve helped to bring some of the world’s favourite IPs to new platforms and audiences. Take a look at our games development credentials right here...",
"breadcrumb": {
"@id": "https://double11.com/games/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://double11.com/games/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://double11.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Games"
}
]
}
]
}
/join-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://double11.com/#organization",
"name": "Double Eleven",
"url": "https://double11.com/",
"sameAs": [],
"logo": {
"@type": "ImageObject",
"@id": "https://double11.com/#logo",
"inLanguage": "en-GB",
"url": "https://double11.com/images/logos/d11-logo-icon-only.svg",
"contentUrl": "https://double11.com/images/logos/d11-logo-icon-only.svg",
"width": 128,
"height": 16,
"caption": "Double Eleven"
},
"image": {
"@id": "https://double11.com/#logo"
}
},
{
"@type": "WebSite",
"@id": "https://double11.com/#website",
"url": "https://double11.com/",
"name": "Double Eleven",
"description": "",
"publisher": {
"@id": "https://double11.com/#organization"
},
"potentialAction": [],
"inLanguage": "en-GB"
},
{
"@type": "WebPage",
"@id": "https://double11.com/join-us/#webpage",
"url": "https://double11.com/join-us/",
"name": "Join us - Double Eleven",
"isPartOf": {
"@id": "https://double11.com/#website"
},
"about": {
"@id": "https://double11.com/#organization"
},
"datePublished": "2024-04-11T14:05:00+01:00",
"dateModified": "2024-10-09T14:46:21+01:00",
"description": "Double Eleven is a place where people come first. Despite the digital nature of our work, we’re very human at heart. Join us.",
"breadcrumb": {
"@id": "https://double11.com/join-us/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://double11.com/join-us/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://double11.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Join us"
}
]
}
]
}
/news/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://double11.com/#organization",
"name": "Double Eleven",
"url": "https://double11.com/",
"sameAs": [],
"logo": {
"@type": "ImageObject",
"@id": "https://double11.com/#logo",
"inLanguage": "en-GB",
"url": "https://double11.com/images/logos/d11-logo-icon-only.svg",
"contentUrl": "https://double11.com/images/logos/d11-logo-icon-only.svg",
"width": 128,
"height": 16,
"caption": "Double Eleven"
},
"image": {
"@id": "https://double11.com/#logo"
}
},
{
"@type": "WebSite",
"@id": "https://double11.com/#website",
"url": "https://double11.com/",
"name": "Double Eleven",
"description": "",
"publisher": {
"@id": "https://double11.com/#organization"
},
"potentialAction": [],
"inLanguage": "en-GB"
},
{
"@type": "WebPage",
"@id": "https://double11.com/news/#webpage",
"url": "https://double11.com/news/",
"name": "News - Double Eleven",
"isPartOf": {
"@id": "https://double11.com/#website"
},
"about": {
"@id": "https://double11.com/#organization"
},
"datePublished": "2024-05-02T19:39:00+01:00",
"dateModified": "2024-10-07T14:24:55+01:00",
"description": "Latest news from Double Eleven.",
"breadcrumb": {
"@id": "https://double11.com/news/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://double11.com/news/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://double11.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "News"
}
]
}
]
}
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
Based on 1884 businesses audited.
Double Eleven has 11.5 points less BS than the average for Arts, Culture & Entertainment.
Arts, Culture & Entertainment BS: Double Eleven (double11.com)
Double Eleven is a rare example of a high-substance corporate site that uses its portfolio as its primary shield against BS. It relies on the gravity of its partners (Rockstar, Bethesda) rather than the volume of its adjectives. The only detectable fluff is the aging nature of its ‘award-winning’ claims relative to the 2026 anchor date.
Update the ‘award-winning’ text to include more recent accolades from 2024-2026 to avoid the stale evidence penalty. Populate the sameAs field in the Organization schema with links to LinkedIn and official game database profiles. Explicitly name the Co-CEOs in the H2 or H1 of the news announcements to bridge the identity gap. Add a specific ‘Impact’ section for each game title that includes sales figures or player counts to further densify proof.
The site is an exact match for the video game development sub-sector of Arts, Culture & Entertainment. The content consistently references game titles, development platforms (PC, PlayStation 5, Xbox Series X|S), and industry-standard publishing partnerships.
“The score of 21 is driven primarily by minor authority gaps (empty sameAs schema) and stale proof (2021 awards being 4+ years old). Information density is strong, and the commodity fingerprint is low, keeping the score well within the 'Minimal/Low BS' range. The site effectively proves its claims through a dense catalog of verifiable third-party partnerships.”
This training module utilizes a snapshot of public data from Double Eleven, captured on June 20, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to Double Eleven: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://double11.com to view the most current version of its content and learn from the source what this company is about and what it offers.