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Empowering Creators

What started as a revolutionary music distribution company, continues to evolve but never loses sight of its main purpose: to empower creators to grow and adapt in the dynamic, global industry.

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[H3] CAREERS
Interested in joining our community of music lovers?
LEARN MORE

[H3] PRESS

6.13.2023
[H2]
HASBRO SIGNS EXCLUSIVE GLOBAL ADMINISTRATION DEAL WITH  SONY MUSIC PUBLISHING TO SUPPORT THE BRANDED ENTERTAINMENT LEADER’S ENTIRE PORTFOLIO;  MAGIC STAR, THE ORCHARD’S CHILDREN’S AND FAMILY DIVISION, ALSO TAPPED AS HASBRO’S RECORDED MUSIC DISTRIBUTION PARTNER
Read More

6.13.2023
[H2]
MUSIC BUSINESS ACADEMY FOR AFRICA AND  THE ORCHARD RENEW PARTNERSHIP FOR THIRD ANNUAL TALENT PROJECT
Read More

5.4.2023
[H2]
The Shredderz Announce New Single and NFT
Read More

4.25.2023
[H2]
The Orchard Promotes Tricia Arnold To EVP, Global Artist/Label Services and Sales
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3.9.2023
[H2]
The Orchard Expands Dance and Electronic Music Roster with the Acquisition of Above Board
Read More

MORE PRESS

CAREERS AT THE ORCHARD
Join Our Team
Music has no borders. Here at The Orchard, we are a global team of diverse individuals united in our love for music.

See Openings

GOALS
The Orchard is committed to embracing and uplifting employees, artists, labels, and all those we approach through kindness, respect and understanding. As a company we are committed to social and racial justice and equity. Music is powerful. With power, comes responsibility.

VALUES

VALUES

A Place To Grow
For artists, labels, and employees alike, The Orchard is a place to bring your ideas, artists, music and grow.

[IMG: A Place To Grow]

Diversity Fuels Creativity
Moments of innovation, creativity and inspiration happen when different minds come together. Your ideas at The Orchard are heard -- and they matter.

[IMG: Diversity Fuels Creativity]

We’re Music People
With a vast roster of independent labels and artists across all genres worldwide, Orchardites use creativity, tenacity and passion to build lasting partnerships with our clients and drive their entrepreneurial vision.

[IMG: We’re Music People]

Creator-Focused
We value transparency and advocate for flexibility as an artist-first global hub for creative independence.

[IMG: Creator-Focused]

Best In-Class Technology
As an industry, we witness firsthand how technology has changed the way we consume and interact with music. The Orchard was founded and continues to operate as a tech-driven music company with a deep commitment to empowering independent artists and labels.

Locally-Focused, Global Impact
With over 500 employees worldwide in 45 cities and growing markets worldwide, we empower our team locally to be the experts in their market through a global lens.

[IMG: Locally-Focused, Global Impact ]

Meet Our Council
The Council for Equity and Progressive Action was formed to amplify the voices of people of color, with a primary and immediate focus on our Black employees. The Council will incubate ideas, develop a cohesive cross-departmental sounding board, and create an actionable roadmap to address racial equity within the company, across the industry and within society overall.

[IMG: Meet Our Council]

[H2] PRESS

6.13.2023
[H2] HASBRO SIGNS EXCLUSIVE GLOBAL ADMINISTRATION DEAL WITH  SONY MUSIC PUBLISHING TO SUPPORT THE BRANDED ENTERTAINMENT LEADER’S ENTIRE PORTFOLIO;  MAGIC STAR, THE ORCHARD’S CHILDREN’S AND FAMILY DIVISION, ALSO TAPPED AS HASBRO’S RECORDED MUSIC DISTRIBUTION PARTNER

"NEW YORK, NY: June 13, 2023 – Hasbro, a toy and game company, today announced a worldwide administration deal with Sony Music Publishing to support Hasbro’s entire portfolio of world-class fan and family brands, including Peppa Pig, Transformers, My Little Pony and many more. Under the terms of the deal, Sony Music Publishing, will represent Hasbro’s existing global catalog spanning thousands of tracks from some of the most popular family entertainment shows of all time.
Additionally, Magic Star, The Orchard’s official global division of children’s and family entertainment, has been appointed as Hasbro’s global recorded music distribution partner. Under the terms, Magic Star will release new music surrounding Hasbro’s powerhouse brand portfolio. These titles will have access to The Orchard’s full suite of artist and label services and global distribution network. Magic Star will use their expertise in the kids and family space to deliver music to support Hasbro’s product lines and future marketing initiatives, bringing Hasbro’s world-renowned characters to life to enhance storytelling moments through the power of music.
“Music plays such an integral part in many of our children’s programming, as it allows kids to engage with our characters and storylines in exciting ways. Stories are meant to teach kids important life lessons, celebrate major family moments and so much more. By incorporating music into our storytelling, little ones can better understand and enjoy the content they’re watching,” said Matt Proulx, Vice President Location Based Entertainment at Hasbro. “Additionally, music featured on our beloved shows, like Peppa Pig, can be taken off TV screens or tablets, so families can listen to the tunes on the go and add to their playlists. We’re thrilled to work with Sony Music Publishing and Magic Star, true audio industry leaders, to expand upon those experiences. With their expertise and Hasbro’s Blueprint 2.0 strategy of finding innovative ways to connect with fans, we are set up for success in creating fun singable and danceable opportunities for families everywhere.”
“We are thrilled to be partnering with Hasbro on their rich array of amazing kids and family brands and very much look forward to bringing their associated stories and characters to life through the power of music”, said Will Speer, Managing Director Magic Star.
In 2022, Magic Star became The Orchard’s official global division of children’s and family entertainment. The new partnership expanded The Orchard’s current children’s roster to create a robust, expanded global pipeline and to support new music releases. Magic Star has built up a roster of both established and developing artists and since its launch in October 2019 and will now have access to even more of the most globally recognized entertainment brands. Children’s favorites and the number one most globally broadcast TV property in the world, Peppa Pig will now be complemented by Magic Star’s deep marketing reach around the world.
Rob Stratton, Visual & Media Rights Director, Sony Music Publishing said: “We are unbelievably excited to continue our work with Peppa Pig and welcome Hasbro’s iconic brands into the Sony family. Hasbro is a creative powerhouse and through our market leading administration and digital services I’m confident this will enable Hasbro’s continued growth and future success.”
About Hasbro
Hasbro is a toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through toys, consumer products, gaming and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit https://corporate.hasbro.com.
About Magic Star
Magic Star is the Global Division of children’s and family entertainment at The Orchard. Launched in October 2019 as part of Sony Music Entertainment UK, Magic Star is dedicated to children’s audio and audiovisual content from pop music and spoken word to live events for the whole family. Magic Star’s partner offerings include music engagement & marketing strategy, video creation, global distribution, brand partnerships and press/publicity campaigns. www.magicstarkids.com
About Sony Music Publishing
Sony Music Publishing (“SMP”) is the leading global music publisher, home to the world’s greatest songwriters and many of the most iconic songs ever written. Headquartered in New York with an international network of 38 offices, Sony Music Publishing supports the vision, artistry, and goals of its songwriters by amplifying opportunities, fostering collaboration, and defending their rights.   SMP represents classic catalogues including The Beatles, Queen, Motown, Carole King, Paul Simon, Bruce Springsteen, Leiber & Stoller, Leonard Cohen, Michael Jackson, Stevie Wonder, AC/DC and The Rolling Stones, as well as contemporary superstars such as Ed Sheeran, Beyoncé, Lady Gaga, Olivia Rodrigo, Calvin Harris, Daddy Yankee, Gabby Barrett, Jay-Z, Luke Bryan, Luis Fonsi, Maluma, Marc Anthony, Miranda Lambert, Pharrell Williams, Rihanna, Sara Bareilles, Sean Love Combs, The Kid Laroi, Travis Scott and many more.  Sony Music Publishing is a part of Sony’s suite of powerful entertainment brands. Learn more about SMP here.
"

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6.13.2023
[H3] HASBRO SIGNS EXCLUSIVE GLOBAL ADMINISTRATION DEAL WITH  SONY MUSIC PUBLISHING TO SUPPORT THE BRANDED ENTERTAINMENT LEADER’S ENTIRE PORTFOLIO;  MAGIC STAR, THE ORCHARD’S CHILDREN’S AND FAMILY DIVISION, ALSO TAPPED AS HASBRO’S RECORDED MUSIC DISTRIBUTION PARTNER

"NEW YORK, NY: June 13, 2023 – Hasbro, a toy and game company, today announced a worldwide administration deal with Sony Music Publishing to support Hasbro’s entire portfolio of world-class fan and family brands, including Peppa Pig, Transformers, My Little Pony and many more. Under the terms of the deal, Sony Music Publishing, will represent Hasbro’s existing global catalog spanning thousands of tracks from some of the most popular family entertainment shows of all time.
Additionally, Magic Star, The Orchard’s official global division of children’s and family entertainment, has been appointed as Hasbro’s global recorded music distribution partner. Under the terms, Magic Star will release new music surrounding Hasbro’s powerhouse brand portfolio. These titles will have access to The Orchard’s full suite of artist and label services and global distribution network. Magic Star will use their expertise in the kids and family space to deliver music to support Hasbro’s product lines and future marketing initiatives, bringing Hasbro’s world-renowned characters to life to enhance storytelling moments through the power of music.
“Music plays such an integral part in many of our children’s programming, as it allows kids to engage with our characters and storylines in exciting ways. Stories are meant to teach kids important life lessons, celebrate major family moments and so much more. By incorporating music into our storytelling, little ones can better understand and enjoy the content they’re watching,” said Matt Proulx, Vice President Location Based Entertainment at Hasbro. “Additionally, music featured on our beloved shows, like Peppa Pig, can be taken off TV screens or tablets, so families can listen to the tunes on the go and add to their playlists. We’re thrilled to work with Sony Music Publishing and Magic Star, true audio industry leaders, to expand upon those experiences. With their expertise and Hasbro’s Blueprint 2.0 strategy of finding innovative ways to connect with fans, we are set up for success in creating fun singable and danceable opportunities for families everywhere.”
“We are thrilled to be partnering with Hasbro on their rich array of amazing kids and family brands and very much look forward to bringing their associated stories and characters to life through the power of music”, said Will Speer, Managing Director Magic Star.
In 2022, Magic Star became The Orchard’s official global division of children’s and family entertainment. The new partnership expanded The Orchard’s current children’s roster to create a robust, expanded global pipeline and to support new music releases. Magic Star has built up a roster of both established and developing artists and since its launch in October 2019 and will now have access to even more of the most globally recognized entertainment brands. Children’s favorites and the number one most globally broadcast TV property in the world, Peppa Pig will now be complemented by Magic Star’s deep marketing reach around the world.
Rob Stratton, Visual & Media Rights Director, Sony Music Publishing said: “We are unbelievably excited to continue our work with Peppa Pig and welcome Hasbro’s iconic brands into the Sony family. Hasbro is a creative powerhouse and through our market leading administration and digital services I’m confident this will enable Hasbro’s continued growth and future success.”
About Hasbro
Hasbro is a toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through toys, consumer products, gaming and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit https://corporate.hasbro.com.
About Magic Star
Magic Star is the Global Division of children’s and family entertainment at The Orchard. Launched in October 2019 as part of Sony Music Entertainment UK, Magic Star is dedicated to children’s audio and audiovisual content from pop music and spoken word to live events for the whole family. Magic Star’s partner offerings include music engagement & marketing strategy, video creation, global distribution, brand partnerships and press/publicity campaigns. www.magicstarkids.com
About Sony Music Publishing
Sony Music Publishing (“SMP”) is the leading global music publisher, home to the world’s greatest songwriters and many of the most iconic songs ever written. Headquartered in New York with an international network of 38 offices, Sony Music Publishing supports the vision, artistry, and goals of its songwriters by amplifying opportunities, fostering collaboration, and defending their rights.   SMP represents classic catalogues including The Beatles, Queen, Motown, Carole King, Paul Simon, Bruce Springsteen, Leiber & Stoller, Leonard Cohen, Michael Jackson, Stevie Wonder, AC/DC and The Rolling Stones, as well as contemporary superstars such as Ed Sheeran, Beyoncé, Lady Gaga, Olivia Rodrigo, Calvin Harris, Daddy Yankee, Gabby Barrett, Jay-Z, Luke Bryan, Luis Fonsi, Maluma, Marc Anthony, Miranda Lambert, Pharrell Williams, Rihanna, Sara Bareilles, Sean Love Combs, The Kid Laroi, Travis Scott and many more.  Sony Music Publishing is a part of Sony’s suite of powerful entertainment brands. Learn more about SMP here.
"
Read More

6.13.2023
[H3] MUSIC BUSINESS ACADEMY FOR AFRICA AND  THE ORCHARD RENEW PARTNERSHIP FOR THIRD ANNUAL TALENT PROJECT

"LAGOS, NIGERIA - (June 12, 2023) Music Business Academy (MBA) for Africa has renewed its partnership with global distribution and artist and label services company The Orchard as the academy launches the 2023 Edition of The MBA Talent Project. The MBA Talent Project is the practical aspect of the annual MBA For Africa program geared towards developing the next generation of music industry executives in Africa. The partnership with The Orchard will give 10 emerging African artists and the 2023 cohort of the annual MBA For Africa program an opportunity to learn key tenets of the global music business through practical, hands-on experience. The students will have the opportunity to apply what they are being taught in real time as they write, produce, record, market, and release an album which will be distributed by The Orchard.
Founder of the Music Business Academy For Africa, Godwin Tom said, “This partnership with the Orchard helps us ensure the students get a chance to practise all the things they learn from the programme. It also gives new, unsigned, and amazing artists a chance to move their careers forward, to learn about the business, and engage potential representation. This partnership not only means a lot to the team behind the MBA for Africa, but it will change lives and that is what we are here for. This year will be even more exciting!”
The Orchard will invest in developing the 2023 edition of The MBA Talent Project, helping to steer students’ journeys from music creation to release. The Orchard will also participate in the 2023 edition of the MBA For Africa program by offering education and mentoring to the students, providing marketing and promotional support for the release of the album and distributing the final output.
Vice President, Africa at The Orchard, Ben Oldfield said, ""The African continent is rich with an enormous talent pool of emerging artists. As The Orchard continues to grow its presence across the region, a key focus is to discover, support, and develop new talent. Via our ongoing partnership with MBA, we can introduce these artists to a global audience, and give them access to brand-building resources that will help grow and sustain a fanbase.”
The Open Call for artists to join the 2023 MBA Talent Project starts today and runs through June 30. Interested parties should submit

[H2] PRESS

6.13.2023
[H2] MUSIC BUSINESS ACADEMY FOR AFRICA AND  THE ORCHARD RENEW PARTNERSHIP FOR THIRD ANNUAL TALENT PROJECT

"LAGOS, NIGERIA - (June 12, 2023) Music Business Academy (MBA) for Africa has renewed its partnership with global distribution and artist and label services company The Orchard as the academy launches the 2023 Edition of The MBA Talent Project. The MBA Talent Project is the practical aspect of the annual MBA For Africa program geared towards developing the next generation of music industry executives in Africa. The partnership with The Orchard will give 10 emerging African artists and the 2023 cohort of the annual MBA For Africa program an opportunity to learn key tenets of the global music business through practical, hands-on experience. The students will have the opportunity to apply what they are being taught in real time as they write, produce, record, market, and release an album which will be distributed by The Orchard.
Founder of the Music Business Academy For Africa, Godwin Tom said, “This partnership with the Orchard helps us ensure the students get a chance to practise all the things they learn from the programme. It also gives new, unsigned, and amazing artists a chance to move their careers forward, to learn about the business, and engage potential representation. This partnership not only means a lot to the team behind the MBA for Africa, but it will change lives and that is what we are here for. This year will be even more exciting!”
The Orchard will invest in developing the 2023 edition of The MBA Talent Project, helping to steer students’ journeys from music creation to release. The Orchard will also participate in the 2023 edition of the MBA For Africa program by offering education and mentoring to the students, providing marketing and promotional support for the release of the album and distributing the final output.
Vice President, Africa at The Orchard, Ben Oldfield said, ""The African continent is rich with an enormous talent pool of emerging artists. As The Orchard continues to grow its presence across the region, a key focus is to discover, support, and develop new talent. Via our ongoing partnership with MBA, we can introduce these artists to a global audience, and give them access to brand-building resources that will help grow and sustain a fanbase.”
The Open Call for artists to join the 2023 MBA Talent Project starts today and runs through June 30. Interested parties should submit music HERE. Application is open to all unsigned African artists. Selections will begin on July 3rd, with The Talent Project beginning in earnest on August 1. The program will run through March 2024, culminating in the album’s release and class graduation. The top 40 talents will be selected by MBA’s A&R team, followed by a vote for the top 20 by the general public via The MBA Talent Project’s website. Final voting for the top ten winners will be done by the students of the 2023 cohort of the Music Business Academy for Africa.
In 2022, the MBA Talent Project gave 290 students from over 35 cities across Africa and other continents the opportunity to work with 8 African artists to create, market, promote, and release the Fuel & Flames album, film over 3 music videos, execute music recording contracts, and more.
Music business enthusiasts or artists interested in starting or advancing their careers in the music industry, or those just curious about how the African music industry works can register for the 2023 edition of the Music Business Academy (MBA) for Africa program at www.mbaforafrica.com.
###
About MBA For Africa:
The MBA For Africa is an initiative of the Creative Industries Initiative For Africa (CIIFA), in partnership with Music Ally, and Dr. Carlos Chirinos of the Music Business program at the New York University. The Music Business Academy for Africa began as an internship scheme in 2017 before evolving into a talent management training program, and ultimately the full music business education initiative that launched in 2020. For more information, visit www.mbaforafrica.com
About The Orchard:
The Orchard is a full-service music distribution company operating in more than 45 cities worldwide. The Orchard's comprehensive artist & label services offering harnesses innovative technology, transparent data analysis, and expertise to reach fans and grow audiences. Offerings include digital and physical sales and marketing, advertising, brand partnerships, rights management, video monetization, collaborator splits and royalty accounting, publishing administration, neighbouring rights, and more. Championed by an exceptional community of music lovers and experts, The Orchard empowers creators and entrepreneurs to grow and adapt in the dynamic, global industry. For further information, visit www.theorchard.com."

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6.13.2023
[H3] HASBRO SIGNS EXCLUSIVE GLOBAL ADMINISTRATION DEAL WITH  SONY MUSIC PUBLISHING TO SUPPORT THE BRANDED ENTERTAINMENT LEADER’S ENTIRE PORTFOLIO;  MAGIC STAR, THE ORCHARD’S CHILDREN’S AND FAMILY DIVISION, ALSO TAPPED AS HASBRO’S RECORDED MUSIC DISTRIBUTION PARTNER

"NEW YORK, NY: June 13, 2023 – Hasbro, a toy and game company, today announced a worldwide administration deal with Sony Music Publishing to support Hasbro’s entire portfolio of world-class fan and family brands, including Peppa Pig, Transformers, My Little Pony and many more. Under the terms of the deal, Sony Music Publishing, will represent Hasbro’s existing global catalog spanning thousands of tracks from some of the most popular family entertainment shows of all time.
Additionally, Magic Star, The Orchard’s official global division of children’s and family entertainment, has been appointed as Hasbro’s global recorded music distribution partner. Under the terms, Magic Star will release new music surrounding Hasbro’s powerhouse brand portfolio. These titles will have access to The Orchard’s full suite of artist and label services and global distribution network. Magic Star will use their expertise in the kids and family space to deliver music to support Hasbro’s product lines and future marketing initiatives, bringing Hasbro’s world-renowned characters to life to enhance storytelling moments through the power of music.
“Music plays such an integral part in many of our children’s programming, as it allows kids to engage with our characters and storylines in exciting ways. Stories are meant to teach kids important life lessons, celebrate major family moments and so much more. By incorporating music into our storytelling, little ones can better understand and enjoy the content they’re watching,” said Matt Proulx, Vice President Location Based Entertainment at Hasbro. “Additionally, music featured on our beloved shows, like Peppa Pig, can be taken off TV screens or tablets, so families can listen to the tunes on the go and add to their playlists. We’re thrilled to work with Sony Music Publishing and Magic Star, true audio industry leaders, to expand upon those experiences. With their expertise and Hasbro’s Blueprint 2.0 strategy of finding innovative ways to connect with fans, we are set up for success in creating fun singable and danceable opportunities for families everywhere.”
“We are thrilled to be partnering with Hasbro on their rich array of amazing kids and family brands and very much look forward to bringing their associated stories and characters to life through the power of music”, said Will Speer, Managing Director Magic Star.
In 2022, Magic Star became The Orchard’s official global division of children’s and family entertainment. The new partnership expanded The Orchard’s current children’s roster to create a robust, expanded global pipeline and to support new music releases. Magic Star has built up a roster of both established and developing artists and since its launch in October 2019 and will now have access to even more of the most globally recognized entertainment brands. Children’s favorites and the number one most globally broadcast TV property in the world, Peppa Pig will now be complemented by Magic Star’s deep marketing reach around the world.
Rob Stratton, Visual & Media Rights Director, Sony Music Publishing said: “We are unbelievably excited to continue our work with Peppa Pig and welcome Hasbro’s iconic brands into the Sony family. Hasbro is a creative powerhouse and through our market leading administration and digital services I’m confident this will enable Hasbro’s continued growth and future success.”
About Hasbro
Hasbro is a toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through toys, consumer products, gaming and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit https://corporate.hasbro.com.
About Magic Star
Magic Star is the Global Division of children’s and family entertainment at The Orchard. Launched in October 2019 as part of Sony Music Entertainment UK, Magic Star is dedicated to children’s audio and audiovisual content from pop music and spoken word to live events for the whole family. Magic Star’s partner offerings include music engagement & marketing strategy, video creation, global distribution, brand partnerships and press/publicity campaigns. www.magicstarkids.com
About Sony Music Publishing
Sony Music Publishing (“SMP”) is the leading global music publisher, home to the world’s greatest songwriters and many of the most iconic songs ever written. Headquartered in New York with an international network of 38 offices, Sony Music Publishing supports the vision, artistry, and goals of its songwriters by amplifying opportunities, fostering collaboration, and defending their rights.   SMP represents classic catalogues including The Beatles, Queen, Motown, Carole King, Paul Simon, Bruce Springsteen, Leiber & Stoller, Leonard Cohen, Michael Jackson, Stevie Wonder, AC/DC and The Rolling Stones, as well as contemporary superstars such as Ed Sheeran, Beyoncé, Lady Gaga, Olivia Rodrigo, Calvin Harris, Daddy Yankee, Gabby Barrett, Jay-Z, Luke Bryan, Luis Fonsi, Maluma, Marc Anthony, Miranda Lambert, Pharrell Williams, Rihanna, Sara Bareilles, Sean Love Combs, The Kid Laroi, Travis Scott and many more.  Sony Music Publishing is a part of Sony’s suite of powerful entertainment brands. Learn more about SMP here.
"
Read More

6.13.2023
[H3] MUSIC BUSINESS ACADEMY FOR AFRICA AND  THE ORCHARD RENEW PARTNERSHIP FOR THIRD ANNUAL TALENT PROJECT

"LAGOS, NIGERIA - (June 12, 2023) Music Business Academy (MBA) for Africa has renewed its partnership with global distribution and artist and label services company The Orchard as the academy launches the 2023 Edition of The MBA Talent Project. The MBA Talent Project is the practical aspect of the annual MBA For Africa program geared towards developing the next generation of music industry executives in Africa. The partnership with The Orchard will give 10 emerging African artists and the 2023 cohort of the annual MBA For Africa program an opportunity to learn key tenets of the global music business through practical, hands-on experience. The students will have the opportunity to apply what they are being taught in real time as they write, produce, record, market, and release an album which will be distributed by The Orchard.
Founder of the Music Business Academy For Africa, Godwin Tom said, “This partnership with the Orchard helps us ensure the students get a chance to practise all the things they learn from the programme. It also gives new, unsigned, and amazing artists a chance to move their careers forward, to learn about the business, and engage potential representation. This partnership not only means a lot to the team behind the MBA for Africa, but it will change lives and that is what we are here for. This year will be even more exciting!”
The Orchard will invest in developing the 2023 edition of The MBA Talent Project, helping to steer students’ journeys from music creation to release. The Orchard will also participate in the 2023 edition of the MBA For Africa program by offering education and mentoring to the students, providing marketing and promotional support for the release of the album and distributing the final output.
Vice President, Africa at The Orchard, Ben Oldfield said, ""The African continent is rich with an enormous talent pool of emerging artists. As The Orchard continues to grow its presence across the region, a key focus is to discover, support, and develop new talent. Via our ongoing partnership with MBA, we can introduce these artists to a global audience, and give them access to brand-building resources that will help grow and sustain a fanbase.”
The Open Call for artists to join the 2023 MBA Talent Project starts today and runs through June 30. Interested parties should submit music HERE. Application is open to all unsigned African artists. Selections will begin on July 3rd, with The Talent Project beginning in earnest on August 1. The program will run through March 2024, culminating in the album’s release and class graduation. The top 40 talents will be selected by MBA’s A&R team, followed by a vote for the top 20 by the general public via The MBA Talent Project’s website. Final voting for the top ten winners will be done by the students of the 2023 cohort of the Music Business Academy for Africa.
In 2022, the MBA Talent Project gave 290 students from over 35 cities across Africa and other continents the opportunity to work with 8 African artists to create, market, promote, and release the Fuel & Flames album, film over 3 music videos, execute music recording contracts, and more.
Music business enthusiasts or artists interested in starting or advancing their careers in the music industry, or those just curious about how the African music industry works can register for the 2023 edition of the Music Business Academy (MBA) for Africa program at www.mbaforafrica.com.
###
About MBA For Africa:
The MBA For Africa is an initiative of the Creative Industries Initiative For Africa (CIIFA), in partnership with Music Ally, and Dr. Carlos Chirinos of the Music Business program at the New York University. The Music Business Academy f