Training Example: Ascent – Review the Data, Give Your Score & Compare to the Real AI Evaluation

Industry Context — Common BS Fingerprints in Beauty, Cosmetics & Personal Care
Generic Claims: visible results, transform your skin, unlock your natural beauty, trusted by millions…
Red Flags: before-and-after photos with different lighting or makeup, clinical claims without study citations, proprietary blend hiding ingredient concentrations, celebrity endorsement without FTC disclosure…
Semantic Drift Patterns: homepage claims clinical-grade but ingredients page shows basic cosmetics, claims natural and clean but ingredient lists include synthetic compounds, homepage targets luxury market but pricing is drugstore-level, claims dermatologist-developed but no dermatologist is named…
Proof Expectations: full ingredient lists (INCI format), specific clinical study references with sample sizes, named dermatologists or formulators with credentials, before-and-after with methodology disclosure…

Ascent

(https://ascent-store.com) 📸 Data Snapshot: June 21, 2026

Analyze the raw signals below. How would a machine score this business’s credibility?

Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.

🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Ascent Refillable Parfum | Sustainable, Unisex, Niche & Vegan Scents (https://ascent-store.com)
Title

Ascent Refillable Parfum | Sustainable, Unisex, Niche & Vegan Scents

Meta

Shop Ascent's refillable parfums. Invest in premium ingredients, cut plastic waste. Switch scents to match your mood. Shop now for luxury.

H1 Refillable perfume extract* without the wasteful packaging
H2 Featured in 50+ publications
H2 Up to 15x more invested in ingredients than traditional perfume brands ↗
H2 Built to last a lifetime. Not a season ↗
H2 Worn by you. Powered by purpose ↗
H2 Why Should You Choose Ascent?
H2 Born in Rotterdam. Imagined in Paris.Worn across Europe.
H2 How it Works
H2 One case. Endless scents.
H2 Free delivery from €75 · Order now — ships today
H2 Not sure which scents suits you?
H2 Trusted by 10,000+ customers
H2 Smell Ascent before you buy
H2 Why Everyone’s Switching to Ascent
H2 Seamless shopping
H2 FAQs
H3 Vogue
H3 GRAZIA
H3 AD
H3 Cosmopolitan
H3 Quote
H3 Refillable and waste-cutting
H3 Switch to match your mood
H3 Lasting 12+ hours
H3 Gender-free scents
H3 Organic base
H3 Vegan & microplastic-free
H3 Protects from drops and light
H3 In your letterbox by tomorrow
H3 Free shipping
H3 30-day free returns
H3 Does it actually last 12 hours?
H3 Why buy a 20 ml refill instead of a regular 150 ml bottle?
H3 How does the cashback on the Discovery Set work?
H3 Can I buy just the refill without the case?
H3 Are returns free?
H3 Join the Club
H4 Fast and Affordable Shipping
H4 Fast Delivery
H4 Free Shipping in the Netherlands and France
H4 Affordable Shipping in most EU countries
H4 Effortless delivery through your letterbox
H4 Free Cancellation Within 14 Days: Shop with Peace of Mind
H4 Our Commitment to Sustainability
H4 How to Cancel Your Order
NAV_HEADER_HEADING_REPEATED_BODY Refillable Perfume Extract – Ascent (https://ascent-store.com/products/ascent-refillable-perfume-extract/)
Title

Refillable Perfume Extract – Ascent

Meta

Gender-free niche scents from Grasse. One case. Endless scents. Lasts all day.

H1 Refillable Perfume Extract
H2 What do the different scents smell like?
H2 Turn heads all day
H2 A case built to last a lifetime
H2 Why Should You Choose Ascent?
H2 Featured in 50+ publications
H2 FAQs
H2 Not sure which scents suits you?
H2 Trusted by 10,000+ customers.
H2 Seamless shopping
H3 Choose Product
H3 Choose Case
H3 Add Refills
H3 Choose Plan
H3 Choose Frequency
H3 Ingredients
H3 How to refill your case
H3 *How cashback code can be applied
H3 Shipping & Returns
H3 How subscriptions work
H3 Brown
H3 Blue
H3 Green
H3 Orange
H3 Purple
H3 Red
H3 Teal
H3 Refillable and waste-cutting
H3 Switch to match your mood
H3 Lasting 12+ hours
H3 Gender-free scents
H3 Organic base
H3 Vegan & microplastic-free
H3 Protects from drops and light
H3 Vogue
H3 Oh!mymag
H3 Linda
H3 FHM
H3 Product Hunt
H3 AD
H3 Linda
H3 Inside Rotterdam
H3 De Ondernemer
H3 Duurzaam Ondernemen
H3 UiT Agenda Rotterdam
H3 PZC
H3 Podcast
H3 Gers!
H3 Knappe Koppen
H3 Bright Living
H3 Does it actually last 12 hours?
H3 Can I buy just the refill (without the case)?
H3 How does the cashback on the Discovery Set work?
H3 Can I buy just the refill without the case?
H3 Do the perfumes expire or have a shelf life?
H3 Are returns free?
H3 In your letterbox by tomorrow
H3 Free shipping
H3 30-day free returns
H3 Join the Club
H4 Fast and Affordable Shipping
H4 Fast Delivery
H4 Free Shipping in the Netherlands and France
H4 Affordable Shipping in most EU countries
H4 Effortless delivery through your letterbox
H4 Free Cancellation Within 14 Days: Shop with Peace of Mind
H4 Our Commitment to Sustainability
H4 How to Cancel Your Order
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER Ascent Parfum Discovery Set – Try 6 Niche Scents, Get €25 Back (https://ascent-store.com/products/discovery-set/)
Title

Ascent Parfum Discovery Set – Try 6 Niche Scents, Get €25 Back

Meta

Try all 6 Ascent extrait de parfum scents at home. Each fragrance lasts 12+ hours and is sourced from Grasse. Get full €25 cashback on your Starter Pack. Free delivery to NL & BE.

H1 Ascent Discovery Set – Try 6 Niche Scents, Get €25 Back
H2 How it Works
H2 What do the different scents smell like?
H2 Turn heads all day
H2 Featured in 50+ publications
H2 Why Should You Choose Ascent?
H2 Seamless shopping
H2 FAQs
H3 Try our 6 bestselling extracts at home.
H3 Pick your favourite
H3 Get €25 back
H3 Brown
H3 Blue
H3 Orange
H3 Purple
H3 Red
H3 Teal
H3 FHM
H3 Product Hunt
H3 AD
H3 Inside Rotterdam
H3 De Ondernemer
H3 Gers!
H3 UiT Agenda Rotterdam
H3 Duurzaam Ondernemen
H3 Podcast
H3 PZC
H3 Knappe Koppen
H3 Bright Living
H3 Refillable and waste-cutting
H3 Switch to match your mood
H3 Lasting 12+ hours
H3 Gender-free scents
H3 Organic base
H3 Vegan & microplastic-free
H3 Protects from drops and light
H3 In your letterbox by tomorrow
H3 Free shipping
H3 30-day free returns
H3 Does it actually last 12 hours?
H3 Why buy a 20 ml refill instead of a regular 150 ml bottle?
H3 How does the cashback on the Discovery Set work?
H3 Can I buy just the refill without the case?
H3 How do I redeem my cashback?
H3 Join the Club
H4 Fast and Affordable Shipping
H4 Fast Delivery
H4 Free Shipping in the Netherlands and France
H4 Affordable Shipping in most EU countries
H4 Effortless delivery through your letterbox
H4 Free Cancellation Within 14 Days: Shop with Peace of Mind
H4 Our Commitment to Sustainability
H4 How to Cancel Your Order
NAV_HEADING_REPEATED_BODY_FOOTER About Ascent (https://ascent-store.com/pages/about/)
Title

About Ascent

Meta

Unlike the industry standard, where companies are spending mostly on marketing and disposable packaging and only 1% on ingredients, we stand apart by investing in a durable case that can be (re)filled with high-quality parfum. This allows us to focus on the ingredients while minimizing plastic waste.

H1 The last perfume you’ll ever need.Niche extraits from Grasse. Refillable for life.
H2 More scent. Less waste.
H2 Why Should You Choose Ascent?
H2 10,000+ people have found their scent
H3 Vogue
H3 GRAZIA
H3 AD
H3 Cosmopolitan
H3 Quote
H3 Invest once. Refill endlessly.
H3 One system. Endless scents.
H3 15x more investment in ingredients
H3 40% perfume oil
H3 12+ hours
H3 Refillable and waste-cutting
H3 Switch to match your mood
H3 Lasting 12+ hours
H3 Gender-free scents
H3 Organic base
H3 Vegan & microplastic-free
H3 Protects from drops and light
H3 Join the Club
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://ascent-store.com) Ascent Refillable Parfum | Sustainable, Unisex, Niche & Vegan Scents
[H1] Refillable perfume extract* without the wasteful packaging

*Crafted with master perfumers in Grasse.

Try 6 bestsellers for €25

Lasts all day

Gender-neutral

Fully redeemable

[H2] Featured in 50+ publications

[H3] Vogue

[H3] GRAZIA

[H3] AD

[H3] Cosmopolitan

[H3] Quote

[H2] Up to 15x more invested in ingredients than traditional perfume brands ↗

[H2] Built to last a lifetime. Not a season ↗

[H2] Worn by you. Powered by purpose ↗

In 'premium' perfumes, the bottle often costs more than what's inside, with as little as 1% of the price going to the ingredients.

See How We're Different

[H2] Why Should You Choose Ascent?

Compare Ascent with other fragrance brands

Feature

Ascent

Others

[H3] Refillable and waste-cutting

Yes

No

[H3] Switch to match your mood

Yes

No

[H3] Lasting 12+ hours

Yes

No

[H3] Gender-free scents

Yes

No

[H3] Organic base

Yes

No

[H3] Vegan & microplastic-free

Yes

No

[H3] Protects from drops and light

Yes

No

[H2] Born in Rotterdam. Imagined in Paris.Worn across Europe.

Three friends fed up with paying for bottles instead of scent.So we built something better.

Read our story

[H2] How it Works

1. Try 6 bestsellers

2. Build your Starter Pack

3. Refill with any scent

[H2] One case. Endless scents.

Build your scent wardrobe and match every mood and destination.

[IMG: Brown]

Ascent Brown perfume extract is a warm, skin-close fragrance with soft musks and creamy woody notes. Subtly sweet and comforting, it blends effortlessly with the skin for a refined, understated presence. With 38% perfume oil, it lasts 12+ hours.

Top notes
Akigalawood

Middle notes
Sandalwood, Belambre

Base notes
Musk

New

Preorder

Brown
Soft musky woods, creamy warmth

€29,50

[IMG: Blue]

Ascent Blue perfume extract is an evocative perfume that blends sensual notes with woody and powdery accords, boasting 38% perfume oil for lasting 12+ hours. While suitable for year-round wear, its scent profile particularly shines during the fall season.

Top notes
Cardamom, Violet

Middle notes
Fig, Iris

Base notes
Cedar, Sandalwood

Bestseller

Add

Blue
Smooth woods, powdery depth

€29,50

[IMG: Green]

Ascent Green perfume extract is a complex and sophisticated parfum rich in depth. This parfum is elegant and dark, featuring accords of patchouli and spices. With 25% perfume oil, it lasts 12+ hours and is ideally suited for colder days.

Top notes
Bergamot, Coriander

Middle notes
Rose, Lily of the Valley, Pepper

Base notes
Patchouli, Ambergris, Vanilla

Add

Green
Patchouli with subtle spice

€29,50

[IMG: Orange]

Ascent Orange perfume extract is an invigorating blend of citrus and woody notes. It boasts a premium composition with 35% perfume oil, lasting 12+ hours. This fragrance is particularly well-suited for the spring and summer seasons, yet it remains versatile enough to be enjoyed throughout the entire year.

Top notes
Lemon, Grapefruit

Middle notes
Vetiver, Patchouli

Base notes
Musk, Amber

Preorder

Orange
Bright citrus, warm woods

€29,50

[IMG: Purple]

Ascent Purple perfume extract is a modern ambery-musk, balancing airy freshness with soft musky woods and a subtle mineral clarity. It features 30% perfume oil for 12+ hours of wear. Especially suited to spring and cooler summer days, yet versatile year-round.

Top notes
Bergamot, Lemon

Middle notes
Iris, Jasmine

Base notes
Amber, Musk

Sold out

Purple
Musky amber, mineral touch

€29,50

[IMG: Red]

Ascent Red perfume extract is a bold amber-woody blend with saffron up top, a luxurious heart of leather and benzoin, and a deep base of agarwood, vanilla, and tonka bean. It features 25% perfume oil for 12+ hours of wear. Especially suited to autumn and winter, yet versatile year-round.

Top notes
Saffron

Middle notes
Leather, Benzoin

Base notes
Agarwood, Vanilla, Tonka Bean

Sold out

Red
Saffron, leather, agarwood

€29,50

[IMG: Teal]

Ascent Teal perfume extract is a bold and spicy fragrance with warm and woody notes, intertwined with the rich, earthy scent of tobacco. Its complexity is balanced by hints of sweet vanilla and a touch of leather, creating an intriguing and masculine aroma that lingers. With 37% perfume oil, it lasts 12+ hours.

Top notes
Honey, Cardamom, Cumin

Middle notes
Leather, Tobacco

Base notes
Vanilla, Patchouli, Cedar

Add

Teal
Warm spices, smooth woods

€29,50

[H2] Free delivery from €75 · Order now — ships today

Refills fit through your letterbox - no need to be home. Your refill arrives while you're out.14-day returns, no questions asked. Changed your mind? Return any item within 14 days.

How to return?

[IMG: Ascent Parfum Discovery Set — 6 niche extrait de parfum samples]

[H2] Not sure which scents suits you?

Try our 6 bestselling scents for €25 - fully redeemable on your starter pack.

Try six bestsellers at home

Build your pack

Redeem €25 on your Starter Pack

4.3/5
on Trustpilot

[H2] Trusted by 10,000+ customers

Our customer say it best.

Join 10,000+ Customers

[H2] Smell Ascent before you buy

Available at curated retailers in 7+ countries

Find a store near you

Become a Retail Partner

Loading store locator...

[H2] Why Everyone’s Switching to Ascent

See for yourself.

@tom_meeuwisse

@tom_meeuwisse

@katieesraa

@katieesraa

@lyndevthof

@lyndevthof

@jeanine.dewitte

@jeanine.dewitte

@bernhardnederlof

@bernhardnederlof

@esther.zuiderveld

@esther.zuiderveld

@saffaanakalai

@saffaanakalai

@brittleonie

@brittleonie

[H2] Seamless shopping

[H3] In your letterbox by tomorrow

No need to be home. Ships same day.
Learn more

Learn more

[H4] Fast and Affordable Shipping
At Ascent, we understand the importance of efficient and cost-effective delivery services to ensure that you receive your orders promptly and without hassle. That's why we're committed to providing a delivery policy that prioritizes speed, convenience, and affordability for our valued customers.
[H4] Fast Delivery
We know that waiting for your order can be frustrating, which is why we strive to process and dispatch all orders as quickly as possible. Our dedicated fulfillment team works diligently to ensure that your items are packed and shipped promptly, so you can enjoy them in no time.
[H4] Free Shipping in the Netherlands and France
We're delighted to offer free shipping to our customers in the Netherlands and France! No matter the size or value of your order, you can enjoy the convenience of complimentary shipping straight to your doorstep. It's our way of showing appreciation for your support and loyalty.
[H4] Affordable Shipping in most EU countries
For customers outside the Netherlands and France, we believe in providing fair and transparent shipping rates. That's why we offer shipping to other countries at cost price – we do not take any profit on shipping fees. You'll only pay what it costs us to get your order to you, ensuring that you receive the best possible value for your money.

[H3] Free shipping

Free to NL, BE & FR. Flat rate everywhere else.
Learn more

Learn more

[H4] Effortless delivery through your letterbox
Experience ultimate convenience when you order refills, designed to seamlessly deliver your products right through your letterbox. Whether you're at home or on the go, our compact packaging ensures that your refills arrive safely and effortlessly, without the need to be present for delivery.

[H3] 30-day free returns

Changed your mind? Return within 30 days, on us.
Learn more

Learn more

[H4] Free Cancellation Within 14 Days: Shop with Peace of Mind
At Ascent, we understand that sometimes plans change, and that's why we're pleased to offer you a hassle-free cancellation policy. If for any reason you're not completely satisfied with your purchase, you can cancel your order within 14 days of receiving it – no questions asked.
[H4] Our Commitment to Sustainability
As part of our dedication to minimizing our environmental impact, we strive to reduce unnecessary transportation. When you choose to cancel your order within the 14-day window, we kindly request that you cover the transportation costs associated with returning the item(s) to us. By doing so, we aim to encourage mindful shopping practices and reduce unnecessary transportation, thus minimizing our overall environmental footprint.
[H4] How to Cancel Your Order
Canceling your order with us is a straightforward process. You can easily initiate the cancellation by downloading the cancellation form located in the footer of our website. The form includes clear instructions on how to begin the return process. Once we receive and process your return, we'll deduct the transportation costs from your refund and promptly issue the remaining amount back to you.

[H2] FAQs

[H3]
Does it actually last 12 hours?

Yes — because of concentration, not marketing. Ascent uses an extrait de parfum formula with up to 40% perfume oil. A standard Eau de Toilette contains 5–15%; the rest is alcohol that evaporates within hours. More oil means the scent stays on your skin and releases slowly all day. The chemistry is real.

[H3]
Why buy a 20 ml refill instead of a regular 150 ml bottle?

Because you're paying for what you actually wear. A 20 ml Ascent refill contains the same amount of pure fragrance oil as a 100 ml Eau de Toilette — it's just not diluted with alcohol. No heavy glass, no oversized box, no brand markup. And when you want a different scent, you swap the refill — not buy an entirely new bottle.

[H3]
How does the cashback on the Discovery Set work?

Order the Discovery Set, try all the scents over a few days, then pick your favourite. When you order your Starter Pack, the full price of the Discovery Set is deducted automatically — so you try everything for free. No codes, no forms.

[H3]
Can I buy just the refill without the case?

Yes — if you already have a case, just order a refill on its own. If you don't have a case yet, we strongly recommend starting with the Starter Pack. The aluminium case protects the perfume, makes it portable, and is a one-time purchase. After that, refills alone is all you need.

[H3]
Are returns free?

Yes, completely free. If you're not happy with your purchase, contact us within 14 days of receiving your order — including gently used perfumes — and we'll arrange the return and refund you in full.

More questions? View all FAQs →
11999 chars
SUB-PAGE (https://ascent-store.com/products/ascent-refillable-perfume-extract/) Refillable Perfume Extract – Ascent
Skip to product information

[IMG: Ascent niche perfume refill — up to 40% perfume oil, sourced from Grasse]

Refillable Perfume Extract

4.3/5
on Trustpilot

·

10,000+ customers

[H1] Refillable Perfume Extract

Gender-free niche scents from Grasse

Refillable case, endless scents

Lasts all day

[IMG: Ascent Perfume Case]

[IMG: Ascent Refill]

Subscribe & Save 15%
Best Value

First to try every new scent launch - free samples included

Never run out. Just €25 per refill.

Swap, skip, or cancel anytime

Choose Frequency

One-Off Purchase

First to try every new scent launch - free samples included

Never run out. Just €25 per refill.

Swap, skip, or cancel anytime

Every 2 months — never run out

Every 3 months — most popular

Every 4 months — take it slow

Pick your first scent(must be logged in)

€25 cashback for eligible customers*
Proceed

Dispatched within 1 day

Carbon-offset shipping

Free returns

[H3]
Ingredients

Up to 40% fragrance oil concentration - extrait level, the highest in perfumeryAlcohol-free formula - no harsh evaporation, just lasting scentNo parabens, no phthalates, no colorantsDeveloped with master perfumers in Grasse, France

[H3]
How to refill your case

Play video

Play video

Pause video

[H3]
*How cashback code can be applied

Claim your €25 back. When you buy a Discovery Set, you'll receive a cashback code to redeem the full value of the set. Simply enter the code at checkout.

[H3]
Shipping & Returns

Netherlands, Belgium & France: 1 - 2 days FREE express shipping.Rest of Europe: 3 - 5 business days, shipping is calculated on checkout.Free returns within 14 days, no questions asked. Contact us and we'll provide you with a pre-paid shipping label.

[H3]
How subscriptions work

Your first order

[IMG: Ascent refillable perfume starter pack — aluminium case with 20ml extrait de parfum]
or

Full Ascent - case, refill, and spray.

A refill of your choice + spray

Save with every refill after

[IMG: #withoutspray]

20ml with as much perfume oil as a 100ml eau de toilette. Less than 1g of plastic waste, lower cost per refill - reuse the old spray.Cancel anytime.

More questions? Jump to FAQs

[H2] What do the different scents smell like?

Each Ascent fragrance is gender-free and built around a distinctive scent profile, from bright citrus to deep woods and warm spices.

[IMG: Brown]

Ascent Brown perfume extract is a warm, skin-close fragrance with soft musks and creamy woody notes. Subtly sweet and comforting, it blends effortlessly with the skin for a refined, understated presence. With 38% perfume oil, it lasts 12+ hours.
Top notes
Akigalawood
Middle notes
Sandalwood, Belambre
Base notes
Musk
New

[H3] Brown

Soft and creamy, built around warm musky woods.

[IMG: Blue]

Ascent Blue perfume extract is an evocative perfume that blends sensual notes with woody and powdery accords, boasting 38% perfume oil for lasting 12+ hours. While suitable for year-round wear, its scent profile particularly shines during the fall season.
Top notes
Cardamom, Violet
Middle notes
Fig, Iris
Base notes
Cedar, Sandalwood
Bestseller

[H3] Blue

Blends smooth woods with a soft powdery depth.

[IMG: Green]

Ascent Green perfume extract is a complex and sophisticated parfum rich in depth. This parfum is elegant and dark, featuring accords of patchouli and spices. With 25% perfume oil, it lasts 12+ hours and is ideally suited for colder days.
Top notes
Bergamot, Coriander
Middle notes
Rose, Lily of the Valley, Pepper
Base notes
Patchouli, Ambergris, Vanilla

[H3] Green

Centres on elegant patchouli with a subtle spicy warmth.

[IMG: Orange]

Ascent Orange perfume extract is an invigorating blend of citrus and woody notes. It boasts a premium composition with 35% perfume oil, lasting 12+ hours. This fragrance is particularly well-suited for the spring and summer seasons, yet it remains versatile enough to be enjoyed throughout the entire year.
Top notes
Lemon, Grapefruit
Middle notes
Vetiver, Patchouli
Base notes
Musk, Amber

[H3] Orange

Combines bright citrus with warm woods for a fresh, uplifting scent.

[IMG: Purple]

Ascent Purple perfume extract is a modern ambery-musk, balancing airy freshness with soft musky woods and a subtle mineral clarity. It features 30% perfume oil for 12+ hours of wear. Especially suited to spring and cooler summer days, yet versatile year-round.
Top notes
Bergamot, Lemon
Middle notes
Iris, Jasmine
Base notes
Amber, Musk

[H3] Purple

Features warm musky amber with a soft mineral touch.

[IMG: Red]

Ascent Red perfume extract is a bold amber-woody blend with saffron up top, a luxurious heart of leather and benzoin, and a deep base of agarwood, vanilla, and tonka bean. It features 25% perfume oil for 12+ hours of wear. Especially suited to autumn and winter, yet versatile year-round.
Top notes
Saffron
Middle notes
Leather, Benzoin
Base notes
Agarwood, Vanilla, Tonka Bean

[H3] Red

Bold and intense, built around saffron, leather and agarwood.

[IMG: Teal]

Ascent Teal perfume extract is a bold and spicy fragrance with warm and woody notes, intertwined with the rich, earthy scent of tobacco. Its complexity is balanced by hints of sweet vanilla and a touch of leather, creating an intriguing and masculine aroma that lingers. With 37% perfume oil, it lasts 12+ hours.
Top notes
Honey, Cardamom, Cumin
Middle notes
Leather, Tobacco
Base notes
Vanilla, Patchouli, Cedar

[H3] Teal

Balances warm spices with smooth woods.

[IMG: Brown]

Ascent Brown perfume extract is a warm, skin-close fragrance with soft musks and creamy woody notes. Subtly sweet and comforting, it blends effortlessly with the skin for a refined, understated presence. With 38% perfume oil, it lasts 12+ hours.
Top notes
Akigalawood
Middle notes
Sandalwood, Belambre
Base notes
Musk
New

Brown

Soft and creamy, built around warm musky woods.

[IMG: Blue]

Ascent Blue perfume extract is an evocative perfume that blends sensual notes with woody and powdery accords, boasting 38% perfume oil for lasting 12+ hours. While suitable for year-round wear, its scent profile particularly shines during the fall season.
Top notes
Cardamom, Violet
Middle notes
Fig, Iris
Base notes
Cedar, Sandalwood
Bestseller

Blue

Blends smooth woods with a soft powdery depth.

[IMG: Green]

Ascent Green perfume extract is a complex and sophisticated parfum rich in depth. This parfum is elegant and dark, featuring accords of patchouli and spices. With 25% perfume oil, it lasts 12+ hours and is ideally suited for colder days.
Top notes
Bergamot, Coriander
Middle notes
Rose, Lily of the Valley, Pepper
Base notes
Patchouli, Ambergris, Vanilla

Green

Centres on elegant patchouli with a subtle spicy warmth.

[IMG: Orange]

Ascent Orange perfume extract is an invigorating blend of citrus and woody notes. It boasts a premium composition with 35% perfume oil, lasting 12+ hours. This fragrance is particularly well-suited for the spring and summer seasons, yet it remains versatile enough to be enjoyed throughout the entire year.
Top notes
Lemon, Grapefruit
Middle notes
Vetiver, Patchouli
Base notes
Musk, Amber

Orange

Combines bright citrus with warm woods for a fresh, uplifting scent.

[IMG: Purple]

Ascent Purple perfume extract is a modern ambery-musk, balancing airy freshness with soft musky woods and a subtle mineral clarity. It features 30% perfume oil for 12+ hours of wear. Especially suited to spring and cooler summer days, yet versatile year-round.
Top notes
Bergamot, Lemon
Middle notes
Iris, Jasmine
Base notes
Amber, Musk

Purple

Features warm musky amber with a soft mineral touch.

[IMG: Red]

Ascent Red perfume extract is a bold amber-woody blend with saffron up top, a luxurious heart of leather and benzoin, and a deep base of agarwood, vanilla, and tonka bean. It features 25% perfume oil for 12+ hours of wear. Especially suited to autumn and winter, yet versatile year-round.
Top notes
Saffron
Middle notes
Leather, Benzoin
Base notes
Agarwood, Vanilla, Tonka Bean

Red

Bold and intense, built around saffron, leather and agarwood.

[IMG: Teal]

Ascent Teal perfume extract is a bold and spicy fragrance with warm and woody notes, intertwined with the rich, earthy scent of tobacco. Its complexity is balanced by hints of sweet vanilla and a touch of leather, creating an intriguing and masculine aroma that lingers. With 37% perfume oil, it lasts 12+ hours.
Top notes
Honey, Cardamom, Cumin
Middle notes
Leather, Tobacco
Base notes
Vanilla, Patchouli, Cedar

Teal

Balances warm spices with smooth woods.

If you're unsure which scent suits you best, start with the Discovery Set to test the fragrances on your skin before choosing your favourite.

[H2] Turn heads all day

Sourced from Grasse, where the world's finest perfumes begin

One spray in the morning, still there at night

Your money goes into what you smell, not what you throw away

Vegan. Gender-free. No compromises.

[H2] A case built to last a lifetime

The last case you'll ever buy

One case, every scent, every mood - swap in seconds

Niche-quality fragrance from €25 a refill

Every order ships carbon-neutral, every purchase plants a tree

[H2] Why Should You Choose Ascent?

Compare Ascent with other fragrance brands

Feature

Ascent

Other

[H3] Refillable and waste-cutting

Yes

No

[H3] Switch to match your mood

Yes

No

[H3] Lasting 12+ hours

Yes

No

[H3] Gender-free scents

Yes

No

[H3] Organic base

Yes

No

[H3] Vegan & microplastic-free

Yes

No

[H3] Protects from drops and light

Yes

No

[H2] Featured in 50+ publications
"With their invention you can smell good all day while saving both the environment and your wallet."
[IMG: Netherlands]
Netherlands' most-read newspaper

[H3] Vogue
[H3] Oh!mymag
[H3] Linda
[H3] FHM
[H3] Product Hunt
[H3] AD
[H3] Linda
[H3] Inside Rotterdam
[H3] De Ondernemer
[H3] Duurzaam Ondernemen
[H3] UiT Agenda Rotterdam
[H3] PZC
[H3] Podcast
[H3] Gers!
[H3] Knappe Koppen
[H3] Bright Living

[H2] FAQs

[H3]
Does it actually last 12 hours?

Yes, Ascent uses an extrait de parfum formula with up to 40% perfume oil. A standard Eau de Toilette contains 5–15%; the rest is alcohol that evaporates within hours. More oil means the scent stays on your skin and releases slowly all day. The chemistry is real.

[H3]
Can I buy just the refill (without the case)?

Yes. If you already have a case, just order a refill on its own. First time? Start with the Starter Pack to get the case.

[H3]
How does the cashback on the Discovery Set work?

Order the Discovery Set, try all the scents, then pick your favourite. When you order your Starter Pack, the full price of the Discovery Set is deducted automatically, so you try everything for free. No codes, no forms.

[H3]
Can I buy just the refill without the case?

Yes, if you already have a case, just order a refill on its own. If you don't have a case yet, we strongly recommend starting with the Starter Pack.The aluminium case protects the perfume, makes it portable, and is a one-time purchase. After that, refills alone is all you need.

[H3]
Do the perfumes expire or have a shelf life?

Unopened, they last many years. Once opened, 3–5 years if stored properly. The aluminium case helps by shielding the vial from light and air - the two main causes of degradation.

[H3]
Are returns free?

Yes, completely free. If you're not happy with your purchase, contact us within 14 days of receiving your order and we'll arrange the return and refund you in full.

More questions? View all FAQs →

[IMG: Ascent Parfum Discovery Set — 6 niche extrait de parfum samples]

[H2] Not sure which scents suits you?

Try our 6 bestselling scents for €25 - fully redeemable on your starter pack.

Try six bestsellers at home

Redeem €25 on your Starter Pack

[H2] Trusted by 10,000+ customers.

Our customers say it best.

[H2] Seamless shopping

[H3] In your letterbox by tomorrow

No need to be home. Ships same day.
Learn more

Learn more

[H4] Fast and Affordable Shipping
At Ascent, we understand the importance of efficient and cost-effective delivery services to ensure that you receive your orders promptly and without hassle. That's why we're committed to providing a delivery policy that prioritizes speed, convenience, and affordability for our valued customers.
[H4] Fast Delivery
We know that waiting for your order can be frustrating, which is why we strive to process and dispatch all orders as quickly as possible. Our dedicated fulfillment team works diligently to ensure that your items are packed and shipped promptly, so you can enjoy them in no time.
[H4] Free Shipping in the Netherlands and France
We're delighted to offer free shipping to our customers in the Netherlands and France! No matter the size or value of your order, you can enjoy the convenience of complimentary shipping straight to your doorstep. It's our way of showing appreciation for your support and loyalty.
[H4] Affordable Shipping in most EU countries
For customers outside the Netherlands and France, we believe in providing fair and transparent shipping rates. That's why we offer shipping to other countries at cost price – we do not take any profit on shipping fees. You'll only pay what it costs us to get your order to you, ensuring that you receive the best possible value for your money.

[H3] Free shipping

Ships same day. Free to NL, BE & FR. Flat rate everywhere else.
Learn more

Learn more

[H4] Effortless delivery through your letterbox
Experience ultimate convenience when you order refills, designed to seamlessly deliver your products right through your letterbox. Whether you're at home or on the
15000 chars
SUB-PAGE (https://ascent-store.com/products/discovery-set/) Ascent Parfum Discovery Set – Try 6 Niche Scents, Get €25 Back
[IMG: Ascent Discovery Set - Try 6 Niche Scents, Get €25 Back]

Discovery Set

€25,00

Preorder
(1)

Skip to product information

[IMG: Ascent Discovery Set - Try 6 Niche Scents, Get €25 Back]

[IMG: Ascent Discovery Set - Try 6 Niche Scents, Get €25 Back]

[IMG: Ascent Discovery Set - Try 6 Niche Scents, Get €25 Back]

[IMG: Ascent Discovery Set - Try 6 Niche Scents, Get €25 Back]

[IMG: Ascent Discovery Set - Try 6 Niche Scents, Get €25 Back]

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[IMG: Ascent Discovery Set - Try 6 Niche Scents, Get €25 Back]

[IMG: Ascent Discovery Set - Try 6 Niche Scents, Get €25 Back]

[IMG: Ascent Discovery Set - Try 6 Niche Scents, Get €25 Back]

[IMG: Ascent Discovery Set - Try 6 Niche Scents, Get €25 Back]

[IMG: Ascent Discovery Set - Try 6 Niche Scents, Get €25 Back]

[IMG: Ascent Discovery Set - Try 6 Niche Scents, Get €25 Back]

[IMG: Ascent Discovery Set - Try 6 Niche Scents, Get €25 Back]

[IMG: Ascent Discovery Set - Try 6 Niche Scents, Get €25 Back]

[IMG: Ascent Discovery Set - Try 6 Niche Scents, Get €25 Back]

[IMG: Ascent Discovery Set - Try 6 Niche Scents, Get €25 Back]

Ascent Discovery Set - Try 6 Niche Scents, Get €25 Back

4.3/5
on Trustpilot

·

10,000+ customers

[H1] Ascent Discovery Set - Try 6 Niche Scents, Get €25 Back

[H1] Find your perfect scent. zero risk.

€25,00

12ml extrait — as powerful as a 60ml EDT.

Try our 6 bestselling extracts from the comfort of home. Test every scent on your own skin, in your own time. Get the full €25 back when you find your favourite.

Niche extrait de parfum

Gender-free

Risk-free trial

[IMG: Brown]
BrownSoft musky woods, creamy warmth
[IMG: Blue]
BlueSmooth woods, powdery depth
[IMG: Orange]
OrangeBright citrus, warm woods
[IMG: Purple]
PurpleMusky amber, mineral touch
[IMG: Red]
RedSaffron, leather, agarwood
[IMG: Teal]
TealWarm spices, smooth woods

Fully redeemable on your Starter Pack. How it Works

Zero guesswork

Free returns

Seamlessly through your letterbox

[H2] How it Works

[IMG: Open cardboard box containing six small perfume bottles on a white fabric background]

[H3] Try our 6 bestselling extracts at home.

Test every scent on your skin, in your own time, in real life.

[H3] Pick your favourite

Decide which scent is yours, without any pressure.

[H3] Get €25 back

Apply your cashback code to a Starter Pack - your Discovery Set pays for itself.

[H2] What do the different scents smell like?

Each Ascent fragrance is gender-free and built around a distinctive scent profile, from bright citrus to deep woods and warm spices.

[IMG: Brown]

Ascent Brown perfume extract is a warm, skin-close fragrance with soft musks and creamy woody notes. Subtly sweet and comforting, it blends effortlessly with the skin for a refined, understated presence. With 38% perfume oil, it lasts 12+ hours.
Top notes
Akigalawood
Middle notes
Sandalwood, Belambre
Base notes
Musk
New

[H3] Brown

Soft and creamy, built around warm musky woods.

[IMG: Blue]

Ascent Blue perfume extract is an evocative perfume that blends sensual notes with woody and powdery accords, boasting 38% perfume oil for lasting 12+ hours. While suitable for year-round wear, its scent profile particularly shines during the fall season.
Top notes
Cardamom, Violet
Middle notes
Fig, Iris
Base notes
Cedar, Sandalwood
Bestseller

[H3] Blue

Blends smooth woods with a soft powdery depth.

[IMG: Orange]

Ascent Orange perfume extract is an invigorating blend of citrus and woody notes. It boasts a premium composition with 35% perfume oil, lasting 12+ hours. This fragrance is particularly well-suited for the spring and summer seasons, yet it remains versatile enough to be enjoyed throughout the entire year.
Top notes
Lemon, Grapefruit
Middle notes
Vetiver, Patchouli
Base notes
Musk, Amber

[H3] Orange

Combines bright citrus with warm woods for a fresh, uplifting scent.

[IMG: Purple]

Ascent Purple perfume extract is a modern ambery-musk, balancing airy freshness with soft musky woods and a subtle mineral clarity. It features 30% perfume oil for 12+ hours of wear. Especially suited to spring and cooler summer days, yet versatile year-round.
Top notes
Bergamot, Lemon
Middle notes
Iris, Jasmine
Base notes
Amber, Musk

[H3] Purple

Features warm musky amber with a soft mineral touch.

[IMG: Red]

Ascent Red perfume extract is a bold amber-woody blend with saffron up top, a luxurious heart of leather and benzoin, and a deep base of agarwood, vanilla, and tonka bean. It features 25% perfume oil for 12+ hours of wear. Especially suited to autumn and winter, yet versatile year-round.
Top notes
Saffron
Middle notes
Leather, Benzoin
Base notes
Agarwood, Vanilla, Tonka Bean

[H3] Red

Bold and intense, built around saffron, leather and agarwood.

[IMG: Teal]

Ascent Teal perfume extract is a bold and spicy fragrance with warm and woody notes, intertwined with the rich, earthy scent of tobacco. Its complexity is balanced by hints of sweet vanilla and a touch of leather, creating an intriguing and masculine aroma that lingers. With 37% perfume oil, it lasts 12+ hours.
Top notes
Honey, Cardamom, Cumin
Middle notes
Leather, Tobacco
Base notes
Vanilla, Patchouli, Cedar

[H3] Teal

Balances warm spices with smooth woods.

[IMG: Brown]

Ascent Brown perfume extract is a warm, skin-close fragrance with soft musks and creamy woody notes. Subtly sweet and comforting, it blends effortlessly with the skin for a refined, understated presence. With 38% perfume oil, it lasts 12+ hours.
Top notes
Akigalawood
Middle notes
Sandalwood, Belambre
Base notes
Musk
New

Brown

Soft and creamy, built around warm musky woods.

[IMG: Blue]

Ascent Blue perfume extract is an evocative perfume that blends sensual notes with woody and powdery accords, boasting 38% perfume oil for lasting 12+ hours. While suitable for year-round wear, its scent profile particularly shines during the fall season.
Top notes
Cardamom, Violet
Middle notes
Fig, Iris
Base notes
Cedar, Sandalwood
Bestseller

Blue

Blends smooth woods with a soft powdery depth.

[IMG: Orange]

Ascent Orange perfume extract is an invigorating blend of citrus and woody notes. It boasts a premium composition with 35% perfume oil, lasting 12+ hours. This fragrance is particularly well-suited for the spring and summer seasons, yet it remains versatile enough to be enjoyed throughout the entire year.
Top notes
Lemon, Grapefruit
Middle notes
Vetiver, Patchouli
Base notes
Musk, Amber

Orange

Combines bright citrus with warm woods for a fresh, uplifting scent.

[IMG: Purple]

Ascent Purple perfume extract is a modern ambery-musk, balancing airy freshness with soft musky woods and a subtle mineral clarity. It features 30% perfume oil for 12+ hours of wear. Especially suited to spring and cooler summer days, yet versatile year-round.
Top notes
Bergamot, Lemon
Middle notes
Iris, Jasmine
Base notes
Amber, Musk

Purple

Features warm musky amber with a soft mineral touch.

[IMG: Red]

Ascent Red perfume extract is a bold amber-woody blend with saffron up top, a luxurious heart of leather and benzoin, and a deep base of agarwood, vanilla, and tonka bean. It features 25% perfume oil for 12+ hours of wear. Especially suited to autumn and winter, yet versatile year-round.
Top notes
Saffron
Middle notes
Leather, Benzoin
Base notes
Agarwood, Vanilla, Tonka Bean

Red

Bold and intense, built around saffron, leather and agarwood.

[IMG: Teal]

Ascent Teal perfume extract is a bold and spicy fragrance with warm and woody notes, intertwined with the rich, earthy scent of tobacco. Its complexity is balanced by hints of sweet vanilla and a touch of leather, creating an intriguing and masculine aroma that lingers. With 37% perfume oil, it lasts 12+ hours.
Top notes
Honey, Cardamom, Cumin
Middle notes
Leather, Tobacco
Base notes
Vanilla, Patchouli, Cedar

Teal

Balances warm spices with smooth woods.

Try six bestsellers. Find yours. €25 back, guaranteed.

Try the Discovery Set for €25. Test six bestsellers at home. When you find your favourite, apply code START25 to your Starter Pack — and get the full €25 back. Your first full-size perfume costs you nothing extra.

your cashback code:

START25

[IMG: Close-up of hands holding an Ascent perfume bottle]

[H2] Turn heads all day

Sourced from Grasse, where the world's finest perfumes begin

One spray in the morning, still there at night

Your money goes into what you smell, not what you throw away

Vegan. Gender-free. No compromises.

[H2] Featured in 50+ publications
"With their invention you can smell good all day while saving both the environment and your wallet."
[IMG: Netherlands]
Netherlands' most-read newspaper

[H3] FHM
[H3] Product Hunt
[H3] AD
[H3] Inside Rotterdam
[H3] De Ondernemer
[H3] Gers!
[H3] UiT Agenda Rotterdam
[H3] Duurzaam Ondernemen
[H3] Podcast
[H3] PZC
[H3] Knappe Koppen
[H3] Bright Living

[H2] Why Should You Choose Ascent?

Compare Ascent with other fragrance brands

Feature

Ascent

Others

[H3] Refillable and waste-cutting

Yes

No

[H3] Switch to match your mood

Yes

No

[H3] Lasting 12+ hours

Yes

No

[H3] Gender-free scents

Yes

No

[H3] Organic base

Yes

No

[H3] Vegan & microplastic-free

Yes

No

[H3] Protects from drops and light

Yes

No

Trusted by 10,000+ customers. Our customers say it best.

[H2] Seamless shopping

[H3] In your letterbox by tomorrow

No need to be home. Ships same day.
Learn more

Learn more

[H4] Fast and Affordable Shipping
At Ascent, we understand the importance of efficient and cost-effective delivery services to ensure that you receive your orders promptly and without hassle. That's why we're committed to providing a delivery policy that prioritizes speed, convenience, and affordability for our valued customers.
[H4] Fast Delivery
We know that waiting for your order can be frustrating, which is why we strive to process and dispatch all orders as quickly as possible. Our dedicated fulfillment team works diligently to ensure that your items are packed and shipped promptly, so you can enjoy them in no time.
[H4] Free Shipping in the Netherlands and France
We're delighted to offer free shipping to our customers in the Netherlands and France! No matter the size or value of your order, you can enjoy the convenience of complimentary shipping straight to your doorstep. It's our way of showing appreciation for your support and loyalty.
[H4] Affordable Shipping in most EU countries
For customers outside the Netherlands and France, we believe in providing fair and transparent shipping rates. That's why we offer shipping to other countries at cost price – we do not take any profit on shipping fees. You'll only pay what it costs us to get your order to you, ensuring that you receive the best possible value for your money.

[H3] Free shipping

Free to NL, BE & FR. Flat rate everywhere else.
Learn more

Learn more

[H4] Effortless delivery through your letterbox
Experience ultimate convenience when you order refills, designed to seamlessly deliver your products right through your letterbox. Whether you're at home or on the go, our compact packaging ensures that your refills arrive safely and effortlessly, without the need to be present for delivery.

[H3] 30-day free returns

Changed your mind? Return within 30 days, on us.
Learn more

Learn more

[H4] Free Cancellation Within 14 Days: Shop with Peace of Mind
At Ascent, we understand that sometimes plans change, and that's why we're pleased to offer you a hassle-free cancellation policy. If for any reason you're not completely satisfied with your purchase, you can cancel your order within 14 days of receiving it – no questions asked.
[H4] Our Commitment to Sustainability
As part of our dedication to minimizing our environmental impact, we strive to reduce unnecessary transportation. When you choose to cancel your order within the 14-day window, we kindly request that you cover the transportation costs associated with returning the item(s) to us. By doing so, we aim to encourage mindful shopping practices and reduce unnecessary transportation, thus minimizing our overall environmental footprint.
[H4] How to Cancel Your Order
Canceling your order with us is a straightforward process. You can easily initiate the cancellation by downloading the cancellation form located in the footer of our website. The form includes clear instructions on how to begin the return process. Once we receive and process your return, we'll deduct the transportation costs from your refund and promptly issue the remaining amount back to you.

[H2] FAQs

[H3]
Does it actually last 12 hours?

Yes, Ascent uses an extrait de parfum formula with up to 40% perfume oil. A standard Eau de Toilette contains 5–15%; the rest is alcohol that evaporates within hours. More oil means the scent stays on your skin and releases slowly all day. The chemistry is real.

[H3]
Why buy a 20 ml refill instead of a regular 150 ml bottle?

Because you're paying for what you actually wear. A 20 ml Ascent refill contains the same amount of pure fragrance oil as a 100 ml Eau de Toilette, it's just not diluted with alcohol. No heavy glass, no oversized box, no brand markup. And when you want a different scent, you swap the refill, not buy an entirely new bottle.

[H3]
How does the cashback on the Discovery Set work?

Order the Discovery Set, try all the scents, then pick your favourite. When you order your Starter Pack, the full price of the Discovery Set is deducted automatically, so you try everything for free. No codes, no forms.

[H3]
Can I buy just the refill without the case?

Yes, if you already have a case, just order a refill on its own. If you don't have a case yet, we strongly recommend starting with the Starter Pack. The aluminium case protects the perfume, makes it portable, and is a one-time purchase. After that
15000 chars
SUB-PAGE (https://ascent-store.com/pages/about/) About Ascent
[H1] The last perfume you’ll ever need.Niche extraits from Grasse. Refillable for life.

Try six bestsellers at home - get full cashback

4.3/5
on Trustpilot

·

10,000+ customers

Born in Rotterdam. Sourced in Grasse. Worn across Europe.

[H3] Vogue

[H3] GRAZIA

[H3] AD

[H3] Cosmopolitan

[H3] Quote

Three friends. One frustration.

In 'premium' perfumes, the bottle often costs more than what's inside, with as little as 1% of the price going to the ingredients.

That's the truth Bernhard, Boris, and Max couldn't ignore. Three friends since childhood. They refused to accept an industry that spends more on disposable packaging than on what actually touches your skin. So they built the opposite.

[IMG: Three Ascent founders standing together against a textured wall.]

Built for life. Not landfill.

Ascent was built differently. Crafted from aerospace-grade aluminum, our durable case is designed to last a lifetime, not to be thrown away. The case is designed to travel with you and protects your perfume from light to preserve optimal quality. It’s built to be endlessly refilled and lets you switch scents to match every mood and destination.

[H3] Invest once. Refill endlessly.

[H3] One system. Endless scents.

Match every mood and destination.
Build your pack

What’s inside matters most.

Rethinking packaging allows us invest in what actually touches your skin. We work directly with master perfumers in Grasse to create fragrances made with exceptional ingredients and designed to last all day. Every scent is gender-free, vegan, and crafted with an organic ethanol base.

Six extraits. Exceptional ingredients. Try them all and get your €25 back

[H3]
15x
more investment in ingredients

Up to 15× more investment in ingredients than traditional fragrance brands

[H3]
40%
perfume oil

Up to 40% perfume oil. Eau de Toilette, the industry standard, often contains even as little as 5%

[H3]
12+
hours

One spray in the morning, still turns heads 12+ hours later

R&D backed by Dutch public innovation funding.

[H2] More scent. Less waste.

Traditional perfume is built around heavy, disposable bottles that are repurchased again and again. Ascent removes the most wasteful part with a reusable system.Your first order includes the complete system: case, refill, and spray. After that, you only replace the refill and reuse your existing case and spray. Each 20 ml refill contains the same amount of perfume oil as a traditional 100 ml eau de toilette while using less than 1 gram of plastic, resulting in up to 98% less plastic per equivalent fragrance use.

Build your refillable system

From manufacturing to your door, every Ascent order is carbon-offset through verified projects.

[H2] Why Should You Choose Ascent?

Compare Ascent with other fragrance brands

Feature

Ascent

Others

[H3] Refillable and waste-cutting

Yes

No

[H3] Switch to match your mood

Yes

No

[H3] Lasting 12+ hours

Yes

No

[H3] Gender-free scents

Yes

No

[H3] Organic base

Yes

No

[H3] Vegan & microplastic-free

Yes

No

[H3] Protects from drops and light

Yes

No

4.3/5
on Trustpilot

[H2] 10,000+ people have found their scent

Join 10,000+ Customers
3733 chars
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
282Review mentions (all pages)
8External proof links (all pages)
PageReviewsProof links
/ (home) 50 2
/products/ascent-refillable-perfume-extract/ 94 2
/products/discovery-set/ 107 2
/pages/about/ 31 2
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
{
    "@context": "http://schema.org",
    "@type": "Organization",
    "name": "Ascent",
    "logo": "https://www.ascent-store.com/cdn/shop/files/ASC_Woordmerk_Black_5.png?v=1747993176&width=500",
    "url": "https://www.ascent-store.com"
}
/products/ascent-refillable-perfume-extract/
[
    {
        "@context": "http://schema.org",
        "@type": "Organization",
        "name": "Ascent",
        "logo": "https://www.ascent-store.com/cdn/shop/files/ASC_Woordmerk_Black_5.png?v=1747993176&width=500",
        "url": "https://www.ascent-store.com"
    },
    {
        "@context": "http://schema.org/",
        "@id": "/products/ascent-refillable-perfume-extract#product",
        "@type": "Product",
        "brand": {
            "@type": "Brand",
            "name": "Ascent"
        },
        "category": "Eau de Parfum",
        "description": "Gender-free niche scents from Grasse. One case. Endless scents. Lasts all day.",
        "image": "https://www.ascent-store.com/cdn/shop/files/Ascent_Brown_SP_3.png?v=1775025825&width=1920",
        "name": "Refillable Perfume Extract",
        "offers": {
            "@id": "/products/ascent-refillable-perfume-extract?variant=54264065851715#offer",
            "@type": "Offer",
            "availability": "http://schema.org/InStock",
            "price": "29.50",
            "priceCurrency": "EUR",
            "url": "https://www.ascent-store.com/products/ascent-refillable-perfume-extract?variant=54264065851715"
        },
        "url": "https://www.ascent-store.com/products/ascent-refillable-perfume-extract"
    }
]
/products/discovery-set/
[
    {
        "@context": "http://schema.org",
        "@type": "Organization",
        "name": "Ascent",
        "logo": "https://www.ascent-store.com/cdn/shop/files/ASC_Woordmerk_Black_5.png?v=1747993176&width=500",
        "url": "https://www.ascent-store.com"
    },
    {
        "@context": "http://schema.org/",
        "@id": "/products/discovery-set#product",
        "@type": "Product",
        "brand": {
            "@type": "Brand",
            "name": "Ascent"
        },
        "category": "Perfumes y colonias",
        "description": "Discover Your Perfect Scent\nExplore six premium, CO₂-neutral perfumes crafted in Grasse with up to 40% perfume oil for lasting power (12+ hours). Vegan, cruelty-free, and made with an organic base — all scents are gender-free.\n\n\nBlue blends sensual notes with woody and powdery accords.\n\nOrange is an invigorating blend of citrus and woody notes.\n\nRed is bold and opulent, featuring accords of saffron, leather, and agarwood.\n\nPurple is a fresh, musky amber perfume with a subtle mineral touch. \n\nTeal is a bold and spicy fragrance with warm and woody notes.\n\nBrown is a warm and musky fragrance with soft woody notes.\n",
        "gtin": "8721082167239",
        "image": "https://www.ascent-store.com/cdn/shop/files/DS1_fa8d0cbe-9c69-4c67-a2bc-e2db8886b064.webp?v=1781613314&width=1920",
        "name": "Ascent Discovery Set - Try 6 Niche Scents, Get €25 Back",
        "offers": {
            "@id": "/products/discovery-set?variant=52654622835011#offer",
            "@type": "Offer",
            "availability": "http://schema.org/InStock",
            "price": "25.00",
            "priceCurrency": "EUR",
            "url": "https://www.ascent-store.com/products/discovery-set?variant=52654622835011"
        },
        "sku": "8721082167239",
        "url": "https://www.ascent-store.com/products/discovery-set"
    }
]
/pages/about/
{
    "@context": "http://schema.org",
    "@type": "Organization",
    "name": "Ascent",
    "logo": "https://www.ascent-store.com/cdn/shop/files/ASC_Woordmerk_Black_5.png?v=1747993176&width=500",
    "url": "https://www.ascent-store.com/pages/about"
}

Your Diagnosis

Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.

Information Density 0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence 0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof 0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint 0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority 0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score 0 / 100
💡 Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)

These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.

Information Density

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Semantic Alignment

Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.

Trust & Proof

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Commodity Fingerprint

Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.

Identity & Authority

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.

B
BS Level
Beauty, Cosmetics & Personal Care
45.4 Avg BS

Based on 1453 businesses audited.

BS Detector

Beauty, Cosmetics & Personal Care BS: Ascent (ascent-store.com)

https://ascent-store.com 📍 Industry: Beauty, Cosmetics & Personal Care
30 BS / 100

Ascent is a high-substance brand that narrowly avoids the ‘sustainability-washing’ trap by providing specific oil concentrations and clear mechanical explanations of their refill system. While it relies on standard prestige-by-association logos (Vogue, etc.) without links, its technical transparency regarding product composition is significantly above the industry average.

Info Density Power-words vs. Substance ratio.
8
27% BS
Semantic Coherence Homepage promise vs. Sub-page reality.
1
5% BS
Trust & Proof Verifiable evidence vs. Trust Theatre.
10
50% BS
Commodity Fingerprint Detection of industry clichés/templates.
6
40% BS
Identity & Authority Expert verifiability & Schema depth.
5
33% BS

Add outbound links to the digital editions of the 50+ publications mentioned to convert trust theatre into verified proof. Name the ‘master perfumers in Grasse’ to close the authority gap and provide technical weight to the ‘niche’ claim. Provide a brief whitepaper or blog post detailing the calculation behind the ’15x ingredient investment’ claim. Add specific Person schema for the three founders including sameAs links to LinkedIn or professional portfolios.

The content perfectly matches the Beauty and Personal Care category, specifically focusing on the niche perfume and sustainable cosmetics sub-sectors. The language centers on fragrance concentrations (extrait de parfum), ingredient sourcing (Grasse), and sustainable packaging (refillable aluminum cases).

“The score of 30 reflects a Low BS environment. The primary drivers for the remaining 30 points are the Trust and Proof pillar (due to unlinked media claims) and the Identity and Authority pillar (due to anonymous perfumers and unlinked founder profiles). The site scores exceptionally well on Semantic Coherence and Information Density.”

Verified Analysis Date: June 21, 2026 © 1EuroSEO Independent Evaluator — Non-Sponsored Result
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