Industry Context — Common BS Fingerprints in Beauty, Cosmetics & Personal Care
Generic Claims:
visible results, transform your skin, unlock your natural beauty, trusted by millions…
Red Flags:
before-and-after photos with different lighting or makeup, clinical claims without study citations, proprietary blend hiding ingredient concentrations, celebrity endorsement without FTC disclosure…
Semantic Drift Patterns:
homepage claims clinical-grade but ingredients page shows basic cosmetics, claims natural and clean but ingredient lists include synthetic compounds, homepage targets luxury market but pricing is drugstore-level, claims dermatologist-developed but no dermatologist is named…
Proof Expectations:
full ingredient lists (INCI format), specific clinical study references with sample sizes, named dermatologists or formulators with credentials, before-and-after with methodology disclosure…
Earth Mama Organics
(https://earthmamaorganics.com) 📸 Data Snapshot: June 20, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Earth Mama Organics (https://earthmamaorganics.com)
Title
Earth Mama Organics
Meta
Earth Mama Organics makes obsessively clean herbal care for everyone and their mother. Founded in 2002 by a nurse and herbalist, Earth Mama’s products are formulated with effective organic ingredients, safely supporting pregnant and breastfeeding women, and their babies — which means they’re safe for all.
H2 Item added to your cart
H2 FOR EVERYONE AND THEIR MOTHER®
H2 Must Haves
H2 What Makes Earth Mama Different?
H2 Blog Posts
H2 Quick Links
H2 GET IN TOUCH
H3 Gifts for Mamas, their Babies & the Whole Family
H3 Gifts for Mamas, their Babies & the Whole Family
H3 Baby Must-Haves
H3 Baby Must-Haves
H3 Best Sellers
H3 Best Sellers
H3 Bundle & Save
H3 Bundle & Save
H3 Postpartum Care
H3 Postpartum Care
H3 Nursing Support
H3 Nursing Support
H3 Baby Starter Kit
H3 Belly Bundle
H3 Castile Soap Liters
H3 Your Ultimate Guide to Organic Breastfeeding Su…
H3 Your Ultimate Guide to Organic Breastfeeding Su…
H3 How to Soothe Your Baby's Cradle Cap
H3 How to Soothe Your Baby's Cradle Cap
H3 Why Thoughtful Ingredients Matter for Your Post…
H3 Why Thoughtful Ingredients Matter for Your Post…
NAV_HEADER_HEADING_REPEATED_FOOTER Contact Us (https://earthmamaorganics.com/pages/contact-us/)
Title
Contact Us
Meta
How can we help you? One of Earth Mama’s helpers will get in touch with you soon.
H1 Contact Us
H2 Item added to your cart
H2 Quick Links
H2 GET IN TOUCH
NAV_HEADER_HEADING_REPEATED_BODY Shop Earth Mama's Best Sellers (https://earthmamaorganics.com/collections/best-sellers/)
Title
Shop Earth Mama's Best Sellers
Meta
What do Earth Mama fans love most? Funny you should ask! Meet our top 5 best sellers
H2 Item added to your cart
H2 Best Sellers
H2 Sort
H2 Sort by:
H2 10 products
H2 My favorite
H2 Finally A Cream I Feel Good About
H2 I honestly think it's magic
H2 A Little Bit About Earth Mama
H2 We’re Not Just Transparent. We’re Radically Transparent.
H2 Quick Links
H2 GET IN TOUCH
H3 The Only Diaper Cream You'll Need
H3 Your Breastfeeding BFF
H3 The Labor Prep Go-To
H3 Organic Diaper Balm
H3 Organic Diaper Balm
H3 Organic Nipple Butter
H3 Organic Nipple Butter
H3 Organic Raspberry Leaf Tea
H3 Organic Raspberry Leaf Tea
H3 Belly Butter
H3 Belly Butter
H3 Organic Baby Face Nose & Cheek Balm
H3 Organic Baby Face Nose & Cheek Balm
H3 Simply Non-Scents Baby Lotion
H3 Simply Non-Scents Baby Lotion
H3 Simply Non-Scents Castile Baby Wash
H3 Simply Non-Scents Castile Baby Wash
H3 Herbal Perineal Spray
H3 Herbal Perineal Spray
H3 Simply Non-Scents Castile Soap Bundle
H3 Simply Non-Scents Castile Soap Bundle
H3 Simply Non-Scents Baby Wash + Lotion Set
H3 Simply Non-Scents Baby Wash + Lotion Set
NAV_HEADER_HEADING_REPEATED_BODY Earth Mama Gifts for Mama, Babies and the Whole Family (https://earthmamaorganics.com/collections/gifts/)
Title
Earth Mama Gifts for Mama, Babies and the Whole Family
Meta
Earth Mama Gifts make moms and babies very happy. Give the gift of safe, non-toxic products the whole family will love.
H2 Item added to your cart
H2 Gifts for Mamas, their Babies & the Whole Family
H2 Filter and sort
H2 Filter
H2 Sort by:
H2 23 products
H2 Baby Loss Comfort Gifts
H2 Quick Links
H2 GET IN TOUCH
H3 Curated Collections
H3 Bundles
H3 Gifts Under $50
H3 Belly Bundle Pregnancy Kit
H3 Belly Bundle Pregnancy Kit
H3 Take Care Down There® Postpartum Recovery Kit
H3 Take Care Down There® Postpartum Recovery Kit
H3 A Little Something For Mama-To-Be
H3 A Little Something For Mama-To-Be
H3 A Little Something For Baby
H3 A Little Something For Baby
H3 Postpartum Recovery Collection
H3 Postpartum Recovery Collection
H3 Pregnancy Pampering Collection
H3 Pregnancy Pampering Collection
H3 Baby Love Collection
H3 Baby Love Collection
H3 Mama & Baby Collection
H3 Mama & Baby Collection
H3 Earth Mama Baby Starter Kit
H3 Earth Mama Baby Starter Kit
H3 BFF Bundle
H3 BFF Bundle
H3 Healing Hearts Comfort Gift Set
H3 Healing Hearts Comfort Gift Set
H3 A Hint of Tint Bundle
H3 A Hint of Tint Bundle
H3 Earth Mama Lip Balms
H3 Earth Mama Lip Balms
H3 Light Of My Heart Candle
H3 Light Of My Heart Candle
H3 Seeds Of Hope
H3 Seeds Of Hope
H3 Gift Certificate (U.S.)
H3 Gift Certificate (U.S.)
H3 Bosom Buddies Breastfeeding Bundle
H3 Bosom Buddies Breastfeeding Bundle
H3 Simply Non-Scents Castile Soap Bundle
H3 Simply Non-Scents Castile Soap Bundle
H3 Calming Lavender Castile Soap Bundle
H3 Calming Lavender Castile Soap Bundle
H3 Sweet Orange Castile Soap Bundle
H3 Sweet Orange Castile Soap Bundle
H3 Ginger Fresh Castile Soap Bundle
H3 Ginger Fresh Castile Soap Bundle
H3 Wild Peppermint Castile Soap Bundle
H3 Wild Peppermint Castile Soap Bundle
H3 Breastfeeding Starter Kit
H3 Breastfeeding Starter Kit
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://earthmamaorganics.com) Earth Mama Organics
[H2] FOR EVERYONE AND THEIR MOTHER® [IMG: Gifts for Mamas, their Babies & the Whole Family] [H3] Gifts for Mamas, their Babies & the Whole Family These thoughtfully curated Earth Mama gift sets and collections make giving the... [H3] Gifts for Mamas, their Babies & the Whole Family [IMG: Photo of a mama leaning in to kiss her child] [H3] Baby Must-Haves Your precious new package deserves products made with the most thoughtful ingredients,... [H3] Baby Must-Haves [IMG: Earth Mama Best Sellers] [H3] Best Sellers What do Earth Mama fans love most? Funny you should ask! Meet... [H3] Best Sellers [IMG: Bundles] [H3] Bundle & Save In case you don't have time to browse everything we have to... [H3] Bundle & Save [IMG: Postpartum Care] [H3] Postpartum Care Welcome to the Club! Whether you’re here after a marathon labor, ten-pushes-and-done,... [H3] Postpartum Care [IMG: Image of a mama breastfeeding her baby] [H3] Nursing Support Earth Mama’s breastfeeding products are thoughtfully formulated to help support wherever you... [H3] Nursing Support 1 / of 3 [H2] Must Haves [IMG: Baby Starter Set] [H3] Baby Starter Kit Get Earth Mama's best of baby products, all in one handy bundle! Buy Now [IMG: Belly Bundle] [H3] Belly Bundle Treat yourself to the ultimate pregnancy skincare kit.Buy Now [IMG: Simply Non-Scents Castile Soap Liter] [H3] Castile Soap Liters A handy refill size for all your castile soap needs!Buy Now 1 / of 3 [H2] What Makes Earth Mama Different? For over two decades, Earth Mama has combined generations of women’s wisdom, traditional herbal remedies, and evidence-based research to safely support pregnant and breastfeeding women, and their families. It’s not magic. (Okay, maybe it’s a little magic). [H2] Blog Posts View all [IMG: Your Ultimate Guide to Organic Breastfeeding Support] [H3] Your Ultimate Guide to Organic Breastfeeding Su... March 20, 2026Discover organic breastfeeding support from Earth Mama. Explore our famous nipple cream, plus new lactation bars, drink mixes, and soothing cabbage cream. [H3] Your Ultimate Guide to Organic Breastfeeding Su... March 20, 2026Discover organic breastfeeding support from Earth Mama. Explore our famous nipple cream, plus new lactation bars, drink mixes, and soothing cabbage cream. [IMG: How to Soothe Your Baby] [H3] How to Soothe Your Baby's Cradle Cap February 12, 2026Welcoming a new baby brings endless joy and a few surprises, like cradle cap. You might notice flaky, crusty, or scaly patches on your baby's scalp. While it looks a... [H3] How to Soothe Your Baby's Cradle Cap February 12, 2026Welcoming a new baby brings endless joy and a few surprises, like cradle cap. You might notice flaky, crusty, or scaly patches on your baby's scalp. While it looks a... [IMG: Why Thoughtful Ingredients Matter for Your Postpartum Recovery] [H3] Why Thoughtful Ingredients Matter for Your Post... February 9, 2026Navigate your postpartum recovery with safe, herbal essentials from Earth Mama. Here’s why ingredients matter for sensitive areas. [H3] Why Thoughtful Ingredients Matter for Your Post... February 9, 2026Navigate your postpartum recovery with safe, herbal essentials from Earth Mama. Here’s why ingredients matter for sensitive areas. 1 / of 3 View all
3586 chars
SUB-PAGE · THIN (https://earthmamaorganics.com/pages/contact-us/) Contact Us
[H1] Contact Us How can we help you? One of Earth Mama’s helpers will get in touch with you soon.
101 chars
SUB-PAGE (https://earthmamaorganics.com/collections/best-sellers/) Shop Earth Mama's Best Sellers
[H2] Best Sellers What do Earth Mama fans love most? Funny you should ask! Meet our top bestselling products according to the smartest and coolest people in the whole wide world. We trust their judgment. [IMG: Organic Diaper Balm] [H3] The Only Diaper Cream You'll Need "But does it really work?" you ask? All hail the power of organic herbs to help soothe and comfort. Organic Diaper Balm [H3] Your Breastfeeding BFF For nursing and pumping, see why this popular, lanolin-free nipple cream lives up to all the hype. Organic Nipple Butter [IMG: Organic Raspberry Leaf Tea] [H3] The Labor Prep Go-To One herb, all the things! This full-bodied tea is made with a single herb that's traditionally used to help tone the uterus to prep for childbirth.Organic Raspberry Leaf Tea 1 / of 3 [IMG: Organic Diaper Balm 2 fl. oz.] [H3] Organic Diaper Balm [H3] Organic Diaper Balm 4.9 / 5.0 Regular price From $8.99 USD Regular price Sale price From $8.99 USD Unit price / per Choose options [IMG: Organic Nipple Butter] [H3] Organic Nipple Butter [H3] Organic Nipple Butter 4.8 / 5.0 Regular price From $8.99 USD Regular price Sale price From $8.99 USD Unit price / per Choose options [IMG: Organic Raspberry Leaf Tea] [H3] Organic Raspberry Leaf Tea [H3] Organic Raspberry Leaf Tea 5.0 / 5.0 Regular price $6.99 USD Regular price Sale price $6.99 USD Unit price / per [IMG: Belly Butter] [H3] Belly Butter [H3] Belly Butter 4.8 / 5.0 Regular price From $7.99 USD Regular price Sale price From $7.99 USD Unit price / per Choose options [IMG: Organic Baby Face Nose & Cheek Balm] [H3] Organic Baby Face Nose & Cheek Balm [H3] Organic Baby Face Nose & Cheek Balm 4.8 / 5.0 Regular price From $3.99 USD Regular price Sale price From $3.99 USD Unit price / per Choose options [IMG: Simply Non-Scents Baby Lotion] [H3] Simply Non-Scents Baby Lotion [H3] Simply Non-Scents Baby Lotion 4.7 / 5.0 Regular price $16.49 USD Regular price Sale price $16.49 USD Unit price / per [IMG: Simply Non-Scents Baby Wash] [H3] Simply Non-Scents Castile Baby Wash [H3] Simply Non-Scents Castile Baby Wash 4.6 / 5.0 Regular price From $3.99 USD Regular price Sale price From $3.99 USD Unit price / per Choose options [IMG: Herbal Perineal Spray] [H3] Herbal Perineal Spray [H3] Herbal Perineal Spray 4.8 / 5.0 Regular price $13.99 USD Regular price Sale price $13.99 USD Unit price / per [IMG: Simply Non-Scents Baby Wash bundle] [H3] Simply Non-Scents Castile Soap Bundle Sale [H3] Simply Non-Scents Castile Soap Bundle Regular price $40.48 USD Regular price $44.98 USD Sale price $40.48 USD Unit price / per Sale [IMG: Simply Non-Scents Baby Wash + Lotion Set] [H3] Simply Non-Scents Baby Wash + Lotion Set Sale [H3] Simply Non-Scents Baby Wash + Lotion Set 5.0 / 5.0 Regular price $23.38 USD Regular price $25.98 USD Sale price $23.38 USD Unit price / per Sale [H2] My favorite This is the best! I won’t use any other brand. It smells amazing and really helps when things get dry. — Alix, 5 Stars Organic Nipple Butter [IMG: Organic Diaper Balm] [H2] Finally A Cream I Feel Good About The best diaper balm I've ever used! No harsh chemicals and it prevents/heals rashes so quickly. —Morgan, 5 Stars Organic Diaper Balm [H2] I honestly think it's magic I learned about this tea one month before delivery. I drank it everyday until I delivered and I honestly believe it helped my recovery be so much easier. My first baby recovery was rough but second baby was a breeze and I think this tea really helped! —Kate, 5 Stars Organic Raspberry Leaf Tea [IMG: Mama carrying her child through a field of lavender] [H2] A Little Bit About Earth Mama Founded in 2002 by a nurse and herbalist, Earth Mama’s products are formulated with effective organic ingredients, safely supporting families, including pregnant and breastfeeding women and their babies, which means they’re safe for everyone. Trusted by mamas and their families worldwide, Earth Mama combines generations of women’s wisdom, traditional herbal remedies, and evidence-based research to formulate certified organic herbal teas, Castile-based soaps, healing balms, lotions, deodorants, and even sunscreen. [H2] We’re Not Just Transparent. We’re Radically Transparent. That means you know as much as we do when it comes to the ingredients we use, and everything that goes into bringing the best products to our customers. From packaging and certifications to verifications and pretty much everything in between, we want you to feel comfortable understanding exactly what you’re putting on and in you and your family’s bodies. That’s why we put every single one of our ingredients on Earth Mama labels, and why we have a very long page about it on our website. Seriously, go ahead and click, we’re not kidding.
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SUB-PAGE (https://earthmamaorganics.com/collections/gifts/) Earth Mama Gifts for Mama, Babies and the Whole Family
[H2] Gifts for Mamas, their Babies & the Whole Family These thoughtfully curated Earth Mama gift sets and collections make giving the perfect gift a cinch. From celebrating new mama and baby to special occasions any time of year, Earth Mama has the herbal-ly goodness that will make them feel loved. [H3] Curated Collections Give the joy of Earth Mama to your loved ones with our ready-to-gift Curated Collections, with free shipping over $75 and a personalized note.Shop Collections [IMG: Simply Non-Scents Baby Wash + Lotion Set] [H3] Bundles You’ll find Earth Mama’s most popular product pairs and trios all in one place, making it easy for you to shop and gift with just a couple of clicks. Shop Bundles [H3] Gifts Under $50 Whoever you’re looking for, whatever the occasion, you’ll find something that will make that special someone like you even more that they already did, all for under $50. Shop Gifts Under $50 1 / of 3 [IMG: Belly Bundle Pregnancy Kit] [H3] Belly Bundle Pregnancy Kit [H3] Belly Bundle Pregnancy Kit 5.0 / 5.0 Regular price $39.99 USD Regular price Sale price $39.99 USD Unit price / per [IMG: Take Care Down There® Postpartum Recovery Kit] [H3] Take Care Down There® Postpartum Recovery Kit [H3] Take Care Down There® Postpartum Recovery Kit 5.0 / 5.0 Regular price $39.99 USD Regular price Sale price $39.99 USD Unit price / per [IMG: A Little Something for Mama-to-Be] [H3] A Little Something For Mama-To-Be Sold out [H3] A Little Something For Mama-To-Be 4.8 / 5.0 Regular price $25.99 USD Regular price Sale price $25.99 USD Unit price / per Sold out [IMG: A Little Something For Baby] [H3] A Little Something For Baby [H3] A Little Something For Baby 4.8 / 5.0 Regular price $25.99 USD Regular price Sale price $25.99 USD Unit price / per [IMG: Postpartum Recovery Collection] [H3] Postpartum Recovery Collection Sold out [H3] Postpartum Recovery Collection 4.8 / 5.0 Regular price $99.00 USD Regular price Sale price $99.00 USD Unit price / per Sold out [IMG: Pregnancy Pampering Collection] [H3] Pregnancy Pampering Collection [H3] Pregnancy Pampering Collection 5.0 / 5.0 Regular price $125.00 USD Regular price Sale price $125.00 USD Unit price / per [IMG: Baby Love Collection | Earth Mama Baby Shower Gift] [H3] Baby Love Collection [H3] Baby Love Collection 4.5 / 5.0 Regular price $90.00 USD Regular price Sale price $90.00 USD Unit price / per [IMG: Mama & Baby Curated Collection] [H3] Mama & Baby Collection [H3] Mama & Baby Collection 5.0 / 5.0 Regular price $130.00 USD Regular price Sale price $130.00 USD Unit price / per [IMG: Earth Mama Baby Starter Kit] [H3] Earth Mama Baby Starter Kit Sale [H3] Earth Mama Baby Starter Kit 5.0 / 5.0 Regular price $35.97 USD Regular price $39.97 USD Sale price $35.97 USD Unit price / per Sale [IMG: Organic Diaper Balm and Organic Nipple Butter] [H3] BFF Bundle Sale [H3] BFF Bundle Regular price $26.08 USD Regular price $28.98 USD Sale price $26.08 USD Unit price / per Sale [IMG: Healing Hearts Baby Loss Comfort Gift] [H3] Healing Hearts Comfort Gift Set [H3] Healing Hearts Comfort Gift Set 5.0 / 5.0 Regular price $39.99 USD Regular price Sale price $39.99 USD Unit price / per [IMG: Tinted Sunscreen Bundle] [H3] A Hint of Tint Bundle Sale [H3] A Hint of Tint Bundle Regular price $27.88 USD Regular price $30.98 USD Sale price $27.88 USD Unit price / per Sale [IMG: Earth Mama Quadruplets Lip Balm] [H3] Earth Mama Lip Balms [H3] Earth Mama Lip Balms 4.9 / 5.0 Regular price From $3.99 USD Regular price Sale price From $3.99 USD Unit price / per Choose options [IMG: Light of My Heart] [H3] Light Of My Heart Candle [H3] Light Of My Heart Candle 5.0 / 5.0 Regular price $14.99 USD Regular price Sale price $14.99 USD Unit price / per [IMG: Seeds of Hope] [H3] Seeds Of Hope [H3] Seeds Of Hope 3.7 / 5.0 Regular price $5.99 USD Regular price Sale price $5.99 USD Unit price / per [IMG: Gift Certificate] [H3] Gift Certificate (U.S.) [H3] Gift Certificate (U.S.) 5.0 / 5.0 Regular price From $10.00 USD Regular price Sale price From $10.00 USD Unit price / per Choose options [IMG: Bosom Buddies Breastfeeding Bundle] [H3] Bosom Buddies Breastfeeding Bundle Sale [H3] Bosom Buddies Breastfeeding Bundle Regular price $42.72 USD Regular price $47.47 USD Sale price $42.72 USD Unit price / per Sale [IMG: Simply Non-Scents Baby Wash bundle] [H3] Simply Non-Scents Castile Soap Bundle Sale [H3] Simply Non-Scents Castile Soap Bundle Regular price $40.48 USD Regular price $44.98 USD Sale price $40.48 USD Unit price / per Sale [IMG: Calming Lavender Baby Wash bundle] [H3] Calming Lavender Castile Soap Bundle Sale [H3] Calming Lavender Castile Soap Bundle Regular price $40.48 USD Regular price $44.98 USD Sale price $40.48 USD Unit price / per Sale [IMG: Sweet Orange Baby Wash bundle] [H3] Sweet Orange Castile Soap Bundle Sale [H3] Sweet Orange Castile Soap Bundle Regular price $40.48 USD Regular price $44.98 USD Sale price $40.48 USD Unit price / per Sale [IMG: Ginger Fresh Body Wash Bundle] [H3] Ginger Fresh Castile Soap Bundle Sale [H3] Ginger Fresh Castile Soap Bundle Regular price $40.48 USD Regular price $44.98 USD Sale price $40.48 USD Unit price / per Sale [IMG: Wild Peppermint Castile Soap Bundle] [H3] Wild Peppermint Castile Soap Bundle Sale [H3] Wild Peppermint Castile Soap Bundle Regular price $40.48 USD Regular price $44.98 USD Sale price $40.48 USD Unit price / per Sale [IMG: Breastfeeding Starter Kit] [H3] Breastfeeding Starter Kit [H3] Breastfeeding Starter Kit Regular price $34.98 USD Regular price $34.98 USD Sale price $34.98 USD Unit price / per [IMG: Healing Hearts Baby Loss Comfort Gift] [H2] Baby Loss Comfort Gifts Healing Hearts Baby Loss Comfort products were created in response to the reality that some pregnancies do not end happily. Here at Earth Mama Organics, we get to see the joyful side of pregnancy, but we also deal with all of the real issues, from the physical discomfort of morning sickness, anxiety, and hemorrhoids to the heartbreaking pain of baby loss. Shop Baby Loss Comfort Gifts
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🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
62Review mentions (all pages)
8External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 8 | 2 |
| /pages/contact-us/ | 8 | 2 |
| /collections/best-sellers/ | 19 | 2 |
| /collections/gifts/ | 27 | 2 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Earth Mama®",
"logo": "https://earthmamaorganics.com/cdn/shop/files/EarthMamaOrganics_Logo_may2022_2000x2000_transparent.png?v=1653676987&width=500",
"sameAs": [
"",
"https://www.facebook.com/earthmamaorganics/",
"https://www.pinterest.com/earthmamaorganics/",
"https://www.instagram.com/earthmamaorganics/",
"https://www.tiktok.com/@earthmamaorganics",
"",
"",
"https://www.youtube.com/earthmamaorganics",
""
],
"url": "https://earthmamaorganics.com"
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Earth Mama®",
"potentialAction": {
"@type": "SearchAction",
"target": "https://earthmamaorganics.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"url": "https://earthmamaorganics.com"
}
]
/pages/contact-us/
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Earth Mama®",
"logo": "https://earthmamaorganics.com/cdn/shop/files/EarthMamaOrganics_Logo_may2022_2000x2000_transparent.png?v=1653676987&width=500",
"sameAs": [
"",
"https://www.facebook.com/earthmamaorganics/",
"https://www.pinterest.com/earthmamaorganics/",
"https://www.instagram.com/earthmamaorganics/",
"https://www.tiktok.com/@earthmamaorganics",
"",
"",
"https://www.youtube.com/earthmamaorganics",
""
],
"url": "https://earthmamaorganics.com/pages/contact-us"
}
/collections/best-sellers/
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Earth Mama®",
"logo": "https://earthmamaorganics.com/cdn/shop/files/EarthMamaOrganics_Logo_may2022_2000x2000_transparent.png?v=1653676987&width=500",
"sameAs": [
"",
"https://www.facebook.com/earthmamaorganics/",
"https://www.pinterest.com/earthmamaorganics/",
"https://www.instagram.com/earthmamaorganics/",
"https://www.tiktok.com/@earthmamaorganics",
"",
"",
"https://www.youtube.com/earthmamaorganics",
""
],
"url": "https://earthmamaorganics.com"
}
/collections/gifts/
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Earth Mama®",
"logo": "https://earthmamaorganics.com/cdn/shop/files/EarthMamaOrganics_Logo_may2022_2000x2000_transparent.png?v=1653676987&width=500",
"sameAs": [
"",
"https://www.facebook.com/earthmamaorganics/",
"https://www.pinterest.com/earthmamaorganics/",
"https://www.instagram.com/earthmamaorganics/",
"https://www.tiktok.com/@earthmamaorganics",
"",
"",
"https://www.youtube.com/earthmamaorganics",
""
],
"url": "https://earthmamaorganics.com"
}
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Information Density
0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence
0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof
0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint
0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority
0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score
0 / 100
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Information Density
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Semantic Alignment
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Trust & Proof
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Commodity Fingerprint
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Identity & Authority
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
B
BS Level
Beauty, Cosmetics & Personal Care
45.4 Avg BS
Based on 1453 businesses audited.
BS Detector
Beauty, Cosmetics & Personal Care BS: Earth Mama Organics (earthmamaorganics.com)
https://earthmamaorganics.com
📍 Industry: Beauty, Cosmetics & Personal Care
30
BS / 100
Earth Mama Organics is a high-substance brand that successfully anchors its marketing in 20+ years of operational history and professional expertise. It bypasses the standard clean beauty fluff by addressing specific, often overlooked medical needs like postpartum recovery and baby loss. It is a low-BS site that prioritizes category specificity over generic industry jargon.
Info Density
Power-words vs. Substance ratio.
9
30% BS
Semantic Coherence
Homepage promise vs. Sub-page reality.
2
10% BS
Trust & Proof
Verifiable evidence vs. Trust Theatre.
0
0% BS
Commodity Fingerprint
Detection of industry clichés/templates.
5
33% BS
Identity & Authority
Expert verifiability & Schema depth.
4
27% BS
Name the founding nurse and herbalist in the H2 What Makes Earth Mama Different section and link to a dedicated bio page. Add specific clinical study citations or third-party certification logos (like USDA Organic) directly to the Best Sellers product descriptions. Expand the Radically Transparent section to include a direct link to a technical ingredient database or third-party lab results to bridge the evidence-based research gap.
The site is perfectly aligned with the Beauty, Cosmetics & Personal Care industry, specifically targeting the maternal and infant herbal care niche. The content consistently references pregnancy, breastfeeding, and baby-safe ingredients, confirming a high-fidelity industry fit.
“The BS score of 30 is driven primarily by the Trust and Proof pillar, specifically the mention of evidence-based research without immediate clinical citations. Minor points were also added for authority gaps regarding the unnamed founder and the use of common industry template fingerprints like Best Sellers. Overall, the site remains well below the industry average for bullshit due to its high specificity and logical coherence.”
Verified Analysis Date: June 20, 2026
© 1EuroSEO Independent Evaluator — Non-Sponsored Result
Analysis Disclosure & Source Attribution
This training module utilizes a snapshot of public data from Earth Mama Organics, captured on June 20, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to Earth Mama Organics: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://earthmamaorganics.com to view the most current version of its content and learn from the source what this company is about and what it offers.