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Frownies
(https://frownies.com) 📸 Data Snapshot: May 30, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
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HOMEPAGE Frownies | The OG Wrinkle Solution (https://frownies.com)
Frownies | The OG Wrinkle Solution
The internet’s favorite wrinkle patch! Experience Frownies' non-invasive alternative to injectables with our full range of gentle skincare. Find out for yourself why Frownies Facial Patches continue to go viral – They’ve worked for over 130 years!
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER Facial Patches | Wrinkle Patches | Forehead Wrinkles (https://frownies.com/collections/facial-patches/)
Facial Patches | Wrinkle Patches | Forehead Wrinkles
Are you looking to target forehead wrinkles, under-eye bags and fine lines on the face. Frownies wrinkle patch reviewers say the variety of wrinkle patches stand out as the most effective at home wrinkle solution to smooth your skin's appearance. Customers love their results!
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER Great Skin Barrier | Natural Serums, Creams, & Sprays (https://frownies.com/collections/skin-care-products/)
Great Skin Barrier | Natural Serums, Creams, & Sprays
Your skin barrier is essential for your overall health and needs to be protected to help your skin function properly. All Frownies Skincare products were created with this in mind. Oat oil is high in ceramides that hold it all together and is a key organic ingredient in all Frownies skincare.
NAV_HEADER_HEADING_REPEATED_BODY Shop All (https://frownies.com/collections/all/)
Shop All
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HOMEPAGE (https://frownies.com) Frownies | The OG Wrinkle Solution
SHOP NOW [H2] Everything You Need To Start START HERE JOIN THE MEMBERSHIP [H2] Frownies Before & After SHOP [IMG: before and after using frownies facial patches for forehead wrinkles] [IMG: before and after using frownies facial patches for horizontal forehead wrinkles] [IMG: A before-and-after photo of a woman using Frownies facial patches, showing a noticeable difference in her skin with reduced fine lines and a smoother overall appearance.] [IMG: mature skin before and after using frownies facial patches] 1 / of 4 SHOP [H2] The OG Facial Patch Frownies Patches are the only patches for the face that have a water-activated adhesive that hardens to hold the skin relaxed and flat.Frownies Original Facial Patches have been Hollywood’s not-so-secret solution to smoothing facial expression lines for over a century; long before injectables as a wrinkle treatment were even an option! Your consistent use of skin care and Frownies Facial Patches will enhance the results that have led to our company’s 130 years of customer satisfaction! [IMG: Collection of Frownies skincare products and facial patches on a white background] [IMG: Woman holding two boxes of Frownies Facial Patches] [H3] The Maintenance Bundle [H3] The Maintenance Bundle No reviews Regular price $128.80 Regular price Sale price $128.80 Unit price / per [IMG: Frownies skincare products including under eye gels, facial patches, and serum patches, rose water hydrator spray, and apple stem cell serum on a white background] [IMG: A woman with black hair shown smiling with both facial patches in her hand (FBE and CEM) while also wearing facial patches on her forehead area] [H3] The Longevity Bundle [H3] The Longevity Bundle No reviews Regular price $167.75 Regular price Sale price $167.75 Unit price / per [IMG: Frownies CEM and FBE facial patches shown next to Frownies calming toner on a clean white background] [IMG: Frownies FBE and CEM facial patches shown next to Frownies rose water hydrator spray on a clean white background] [H3] Frownies Starter Kit [H3] Frownies Starter Kit 637 reviews Regular price $68.85 Regular price $0.00 Sale price $68.85 Unit price / per Choose options Loading... [IMG: Frownies skincare products including under eye gels, serums, clay mask, rose water hydrator spray, and toning cream on a white background] [IMG: A woman wearing the frownies skincare headband shown with the frownies blue green algae clay mask on her face while holding the clay mask bag and brush up] [H3] The Ritual Bundle [H3] The Ritual Bundle No reviews Regular price $140.65 Regular price Sale price $140.65 Unit price / per [IMG: Frownies skincare products including under eye gels, rose water hydrator spray, Wrinkie straw tip, and forehead serum patches on a white background] [IMG: Frownies cactus collagen under eye gel shown being applied to the under eye area by a woman] [H3] The Reset Bundle [H3] The Reset Bundle No reviews Regular price $81.40 Regular price Sale price $81.40 Unit price / per [H2] Customer Reviews [H3] “Amazing Product! Really Works!" "I have been using Frownies wrinkle patches consistently for a month and have noticed a huge difference in my forehead wrinkles and frown line. The wrinkles are no longer deep set and more fine lines now. You need these!" — RHForehead and Between the Eyes [H3] “ Worth The Money!” "I have been using Frownies for my smile lines for about a month and the results are incredible. I will definitely keep purchasing and using these every night and I would recommend them to everyone!" AnaCorners of Eyes and Mouth [H3] “Love Them” "I love these undereye gels! After I use them my undereye area looks brighter and fine line and puffiness are significantly less. I keep mine in the fridge so they are nice and cold. Love that I can get so many uses out of them too." SusanEye Gels [H3] “Saw Results Overnight!” "These are great! I bought the little ones for the lips but use them between my eyebrows and on my crows feet! I'm definitely going to continue to get these! They're reusable too for a few days which helps make them more cost effective."—Cynthia YbarraGentle Lifts 1 / of 4 [IMG: pink icon of truck with check mark] [H3] Trackable shipments [IMG: pink icon of lock with check mark] [H3] Checkout Safe [IMG: pink icon of star inside a circle] [H3] Rewards Program [IMG: pink icon of branch with leaves] [H3] Plant based skincare [IMG: pink icon of shipping box with arrows in a circle] [H3] 30-day returns [IMG: pink icon of circle and plus sign symbol for woman] [H3] Woman owned 1 / of 6 [IMG: Woman holding rose water mist] [H2] Gentle Skincare At Frownies, we are dedicated to providing a holistic approach to skincare, prioritizing simple, balanced ingredients. Our products are designed to be gentle yet effective, helping nourish your skin and achieve a healthy glow. Shop Skincare [IMG: family photo of four generations of women including grandma with white hair in center surrounded by daughter and three adult granddaughters with dark hair and baby girl] [H2] Female Founded Brand Story In 1889, Frownies were invented by a mother daughter team and this small business was born.Today the 5th generation of Frownies women are bringing Frownies into the modern era. We invite you to become a part of the Frownies family! Smooth glowing skin starts here! Our History [H2] Frownies Pro-Aging Skincare Blog View all [IMG: Three women seated in front of a Christmas tree holding Frownies Facial Patches and skin care products, showing results from skincare] [H3] Frownies Holiday Gift Guide 2025: Skin-Smoothin... October 15, 2025Dr. Megan Wright, PT, DPTOur 2025 holiday gift guide rounds up clean, skin-smoothing skincare gifts for your real-life lineup: the work wife, the new-mom night owl, the TikTok test pilot, the aunt with all... [H3] Frownies Holiday Gift Guide 2025: Skin-Smoothin... October 15, 2025Dr. Megan Wright, PT, DPTOur 2025 holiday gift guide rounds up clean, skin-smoothing skincare gifts for your real-life lineup: the work wife, the new-mom night owl, the TikTok test pilot, the aunt with all... [IMG: Woman standing and smiling at the viewer. She is the fifth generation CEO of Frownies, a family run skincare brand] [H3] Frownies Welcomes Fifth-Generation CEO Helen Mo... September 29, 2025Dr. Megan Wright, PT, DPT Some moments in life feel like they're written in the stars. This is one of them. After more than 25 years of guiding Frownies with fierce dedication, our President, Kathy... [H3] Frownies Welcomes Fifth-Generation CEO Helen Mo... September 29, 2025Dr. Megan Wright, PT, DPT Some moments in life feel like they're written in the stars. This is one of them. After more than 25 years of guiding Frownies with fierce dedication, our President, Kathy... [IMG: Woman looking in the mirror and using a Rose Quartz Gua Sha stone to glide over skin and soften tension] [H3] Are Frownies Safe for Sensitive Skin? Here’s Wh... April 25, 2025Dr. Megan Wright, PT, DPTIf you have sensitive skin, you know the struggle. One wrong product can lead to redness, itchiness, breakouts—or worse. You probably read every ingredient label, avoid harsh chemicals, and think... [H3] Are Frownies Safe for Sensitive Skin? Here’s Wh... April 25, 2025Dr. Megan Wright, PT, DPTIf you have sensitive skin, you know the struggle. One wrong product can lead to redness, itchiness, breakouts—or worse. You probably read every ingredient label, avoid harsh chemicals, and think... [IMG: Three women looking in the mirror smiling and applying Frownies Lip Mask to their lips] [H3] The Ultimate Guide to Soft, Hydrated Lips: Why ... February 11, 2025Dr. Megan Wright, PT, DPTWhy Lip Care is Essential: Understanding the Skin on Your Lips When it comes to skincare, we often focus on our face, neglecting one of the most delicate areas: our... [H3] The Ultimate Guide to Soft, Hydrated Lips: Why ... February 11, 2025Dr. Megan Wright, PT, DPTWhy Lip Care is Essential: Understanding the Skin on Your Lips When it comes to skincare, we often focus on our face, neglecting one of the most delicate areas: our... 1 / of 4 View all [H2] Frownies Facial Patches have been featured in... [IMG: Today Show logo] [IMG: logo for Good Housekeeping] [IMG: the logo for Hollywood Life] [IMG: the logo for the brand Cosmopolitan] [IMG: logo for Body and Soul] [IMG: The logo for the Oprah magazine] [IMG: the logo for shape magazine] [IMG: the logo for life magazine] [IMG: the logo for pregnancy and newborn magazine] [IMG: the logo for Skin Inc] [IMG: the logo for instyle magazine] [IMG: Skincare Anarchy logo] 1 / of 12 [H2] Become part of Frownies Family Be the first to know about new collections and exclusive offers.
SUB-PAGE (https://frownies.com/collections/facial-patches/) Facial Patches | Wrinkle Patches | Forehead Wrinkles
[H1] Collection: Frownies Facial Patches [IMG: Frownies skincare products including facial patches, collagen mask, serum patches, and apple serum on a white background] [H3] Full Face Renewal Plus Sold out [H3] Full Face Renewal Plus 1 review Regular price $168.75 Regular price Sale price $168.75 Unit price / per Sold out [IMG: Frownies skincare products including facial patches, serum patches, a calming toner, and collagen mask on a white background] [H3] Full Face Renewal Sold out [H3] Full Face Renewal 4 reviews Regular price $128.80 Regular price Sale price $128.80 Unit price / per Sold out [IMG: Frownies CEM and FBE facial patches shown next to Frownies calming toner on a clean white background] [IMG: Frownies FBE and CEM facial patches shown next to Frownies rose water hydrator spray on a clean white background] [H3] Frownies Starter Kit [H3] Frownies Starter Kit 637 reviews Regular price $68.85 Regular price $0.00 Sale price $68.85 Unit price / per Choose options Loading... [IMG: Frownies Forehead and between the eyes facial patches shown laying in front of the box on a clean white background] [IMG: Soften expression lines Frownies graphic] [H3] Forehead & Between Eyes Facial Patches [H3] Forehead & Between Eyes Facial Patches 4746 reviews Regular price $25.95 Regular price Sale price $25.95 Unit price / per [IMG: Frownies facial patches (CEM) - the patches are shown laying outside the box on a clean white background] [IMG: Soften expression lines graphic for Frownies] [H3] Corners of Eyes & Mouth Facial Patches [H3] Corners of Eyes & Mouth Facial Patches 1206 reviews Regular price $25.95 Regular price Sale price $25.95 Unit price / per [IMG: Frownies under eye gels shown outside the pink packaging next to it on a clean white background. Comes with 3 pairs!] [IMG: Beauty benefits of cactus collagen under eye gels for Frownies. Hydrate and brighten!] [H3] Cactus Collagen Under Eye Gels with cooling Aloe [H3] Cactus Collagen Under Eye Gels with cooling Aloe 538 reviews Regular price $25.95 Regular price $0.00 Sale price $25.95 Unit price / per [IMG: Frownies gentle lifts, the patches are shown outside the packaging on a clean white background] [IMG: Soften facial expressions graphic for frownies gentle lifts - 60 patches in a box] [H3] Gentle Lifts for Lip Lines [H3] Gentle Lifts for Lip Lines 450 reviews Regular price $25.95 Regular price Sale price $25.95 Unit price / per [IMG: stack of ten pink packages of Serum Patch for Forehead Wrinkles Facial Patches Frownies 10-pack . image shows retail value of $75.00] [IMG: Frownies Serum Forehead Patch designed to target forehead wrinkles and fine lines.] [H3] Forehead Serum Patch [H3] Forehead Serum Patch 309 reviews Regular price From $7.50 Regular price Sale price From $7.50 Unit price / per Choose options Loading... [IMG: 10 Frownies chin-up polypeptide mask stacked on a clean white background. retail value price sticker showing $75.00 value.] [IMG: Frownies chin-up polypeptide mask on a clean white background] [H3] CHIN-UP Peptide Neck and Chin Mask [H3] CHIN-UP Peptide Neck and Chin Mask 151 reviews Regular price From $7.50 Regular price Sale price From $7.50 Unit price / per Choose options Loading... [IMG: Frownies apple serum neck mask package pictured on a clean white background] [IMG: Beauty benefits for apple serum neck mask - Lift, Firm, Hydrate] [H3] Neck Mask with Apple Stem Cell Serum [H3] Neck Mask with Apple Stem Cell Serum 132 reviews Regular price $15.00 Regular price Sale price $15.00 Unit price / per [IMG: Frownies Rose Water Hydrator spray pictured alongside Frownies facial patches for the corners of the eyes and mouth.] [IMG: Soften expression lines Frownies graphic] [H3] Facial Patches with Rosewater Hydrator Spray [H3] Facial Patches with Rosewater Hydrator Spray 150 reviews Regular price $42.90 Regular price $0.00 Sale price $42.90 Unit price / per Choose options Loading... [IMG: Frownies calming toner and cactus collagen under-eye gels displayed on a clean white background.] [IMG: Frownies bright eyes rose water hydrator spray and cactus collagen under eye gels] [H3] Bright Eyes [H3] Bright Eyes 9 reviews Regular price $42.90 Regular price $0.00 Sale price $42.90 Unit price / per Choose options Loading... [IMG: frownies quick essentials bundle with under eye gels, rose water hydrator spray, face wash, facial patches for forehead and between the eyes and facial patches for corners of the eyes and mouth, retail value $112.75] [IMG: frownies quick essentials bundle with under eye gels, calming toner, face wash, facial patches for forehead and between the eyes and facial patches for corners of the eyes and mouth, retail value $112.75] [H3] Frownies Quick Essentials [H3] Frownies Quick Essentials 20 reviews Regular price $112.75 Regular price Sale price $112.75 Unit price / per Choose options Loading... [IMG: Frownies skincare products including bottles and boxes on a white background] [IMG: A woman in the bathroom sink washing her face while Frownies pH-balancing face wash is beside her on the counter top, she is also wearing Frownies skincare headband] [H3] Frownies Complete Skincare Set with Calming Toner [H3] Frownies Complete Skincare Set with Calming Toner 26 reviews Regular price $192.65 Regular price Sale price $192.65 Unit price / per [IMG: Frownies skincare product set including bottles and boxes on a white background] [IMG: Beauty benefits for Frownies rose water hydrator spray - Glow.Soothe.Renew.] [H3] Frownies Complete Skincare Set with Rose Water Hydrating Spray [H3] Frownies Complete Skincare Set with Rose Water Hydrating Spray 26 reviews Regular price $192.65 Regular price Sale price $192.65 Unit price / per [IMG: Logo in yellow for the Golden Beauty Standard] Golden Membership $45.00 Join the Golden Tier of The Beauty Standard for just $45/year and unlock GOLDEN-level perks—starting with this order. Your exclusive benefits last all year, and yes… you’ll get a free box of Frownies just for signing up. Free box of Frownies (your welcome gift!)10% minimum off every orderFree shipping on orders $30+Free quarterly gifts8% back in Frownies Dollars on every purchaseGolden-only exclusives, early access & more Add Membership [H3] Claim your welcome gift [H4] [IMG: product image] All options must be selected! Add to cart Not interested in free gift
SUB-PAGE (https://frownies.com/collections/skin-care-products/) Great Skin Barrier | Natural Serums, Creams, & Sprays
[H1] Collection: Skincare [IMG: Frownies under eye gels shown outside the pink packaging next to it on a clean white background. Comes with 3 pairs!] [IMG: Beauty benefits of cactus collagen under eye gels for Frownies. Hydrate and brighten!] [H3] Cactus Collagen Under Eye Gels with cooling Aloe [H3] Cactus Collagen Under Eye Gels with cooling Aloe 538 reviews Regular price $25.95 Regular price $0.00 Sale price $25.95 Unit price / per [IMG: Frownies calming toner and cactus collagen under-eye gels displayed on a clean white background.] [IMG: Frownies bright eyes rose water hydrator spray and cactus collagen under eye gels] [H3] Bright Eyes [H3] Bright Eyes 9 reviews Regular price $42.90 Regular price $0.00 Sale price $42.90 Unit price / per Choose options Loading... [IMG: Purple package of Frownies Pimple Patches for acne breakouts] [IMG: woman] [H3] Pimple Patches with Salicylic Acid [H3] Pimple Patches with Salicylic Acid 17 reviews Regular price From $15.00 Regular price Sale price From $15.00 Unit price / per Choose options Loading... [IMG: Frownies Full Face Collagen Mask packaging on a white background] [IMG: Woman applying a full face collagen mask with text highlighting beauty benefits on a blurred bathroom background] [H3] Full Face Collagen Mask Sold out [H3] Full Face Collagen Mask 9 reviews Regular price $29.95 Regular price Sale price $29.95 Unit price / per Sold out [IMG: Frownies lip mask] [IMG: Beauty Benefits graphic for Frownies lip mask - Soften, Soothe, Hydrate] [H3] Lip Mask with Moisturizing Castor Oil & Squalane [H3] Lip Mask with Moisturizing Castor Oil & Squalane 29 reviews Regular price $12.95 Regular price Sale price $12.95 Unit price / per [IMG: Frownies rose water hydrator spray shown on a clean white background] [IMG: Beauty benefits for Frownies rose water hydrator spray. Glow. Soothe. Renew.] [H3] Rose Water Hydrator Spray [H3] Rose Water Hydrator Spray 649 reviews Regular price $16.95 Regular price Sale price $16.95 Unit price / per [IMG: Frownies calming toner pictured on a clean white background] [IMG: Beauty benefits for Frownies calming toner - refresh, Balance, Soothe] [H3] Calming Toner [H3] Calming Toner 17 reviews Regular price $16.95 Regular price Sale price $16.95 Unit price / per [IMG: Frownies pH-balancing face wash pictured on a clean white background. Organic and natural, non GO, vegan] [IMG: Beauty benefits for Frownies face wash - Cleanse, Purify, Refresh] [H3] pH Balancing-Face Wash (4 oz) [H3] pH Balancing-Face Wash (4 oz) 173 reviews Regular price $17.95 Regular price Sale price $17.95 Unit price / per [IMG: Frownies cellulite cream aroma therapy for firming and toning the skin. Non GMO, organic and natural 118mL or 4 oz] [IMG: Beauty Benefits for Frownies cellulite cream - Revitalize. Firm. Illuminate.] [H3] Natural Firming and Toning Cream [H3] Natural Firming and Toning Cream 53 reviews Regular price $14.95 Regular price Sale price $14.95 Unit price / per [IMG: Frownies skin serum bottle shown pictured on a clean white background. Organic and natural, non GMO, vegn] [IMG: Beauty benefits for Frownies Skin Serum - Nourish, Restore, Brighten] [H3] Vitamin C & E Skin Serum (2 oz) [H3] Vitamin C & E Skin Serum (2 oz) 148 reviews Regular price $29.95 Regular price Sale price $29.95 Unit price / per [IMG: Frownies apple serum pictured on a clean white background] [IMG: Beauty benefits graphic for apple serum from Frownies] [H3] Apple Serum-Malus Domestica-Apple Stem Cell Extract [H3] Apple Serum-Malus Domestica-Apple Stem Cell Extract 165 reviews Regular price $42.95 Regular price Sale price $42.95 Unit price / per [IMG: Frownie Face & Neck Moisturizer bottle on a white background] [IMG: Woman applying Frownies moisturizer with beauty benefits text and product features listed.] [H3] Aloe & Oat Gel Moisturizer Face & Neck (2 oz) [H3] Aloe & Oat Gel Moisturizer Face & Neck (2 oz) 136 reviews Regular price $32.95 Regular price Sale price $32.95 Unit price / per [IMG: Frownies eye cream 30ML lilac bottle pictured on a clean white background] [IMG: Beauty benefits graphic for vitamin E eye cream from Frownies] [H3] Vitamin E Eye Cream [H3] Vitamin E Eye Cream 62 reviews Regular price $21.95 Regular price Sale price $21.95 Unit price / per [IMG: Frownies daily body lotion aroma therapy moisturizer non GMO, organic and natural. Pictured on a clean white background] [IMG: Beauty Benefits for daily body lotion - Moisturize, Restore, Glow] [H3] Body Lotion with Essential Oils [H3] Body Lotion with Essential Oils 26 reviews Regular price $14.95 Regular price Sale price $14.95 Unit price / per [IMG: Frownies blue green algae clay mask shown pictured on a clean white background. The cup and brush used for this product are also shown pictured] [IMG: Beauty benefits graphic for Frownies blue green algae clay mask - Purify, detoxify, glow] [H3] Blue Green Algae Clay Masks [H3] Blue Green Algae Clay Masks 69 reviews Regular price From $10.00 Regular price Sale price From $10.00 Unit price / per Choose options Loading... [IMG: Frownies apple serum neck mask package pictured on a clean white background] [IMG: Beauty benefits for apple serum neck mask - Lift, Firm, Hydrate] [H3] Neck Mask with Apple Stem Cell Serum [H3] Neck Mask with Apple Stem Cell Serum 132 reviews Regular price $15.00 Regular price Sale price $15.00 Unit price / per [IMG: round renewable bamboo Body Brush with natural boar] [IMG: Beauty benefits for frownies body brush - Exfoliate. Invigorate. Renew.] [H3] Body Brush [H3] Body Brush 10 reviews Regular price $9.95 Regular price Sale price $9.95 Unit price / per [IMG: 10 Frownies chin-up polypeptide mask stacked on a clean white background. retail value price sticker showing $75.00 value.] [IMG: Frownies chin-up polypeptide mask on a clean white background] [H3] CHIN-UP Peptide Neck and Chin Mask [H3] CHIN-UP Peptide Neck and Chin Mask 151 reviews Regular price From $7.50 Regular price Sale price From $7.50 Unit price / per Choose options Loading... [IMG: Frownies eyebrow serum pictured on a clean white background] [IMG: Beauty benefits for Frownies lash and brown serum - Lengthen, strengthen, Nourish] [H3] Lash and Brow [H3] Lash and Brow 20 reviews Regular price From $29.00 Regular price $0.00 Sale price From $29.00 Unit price / per Choose options Loading... [IMG: Frownies gua sha rose quartz stone next to Frownies Rose water hydrator spray and skin serum. This is the Gua Sha Bundle. Image shows the retail value of $52.85 showcasing the discount value of purchasing as a bundle.] [IMG: Frownies gua sha rose quartz stone in its box next to Frownies Rose water hydrator spray and skin serum] [H3] Gua Sha Bundle with Rose Water Hydrating Spray [H3] Gua Sha Bundle with Rose Water Hydrating Spray 4 reviews Regular price $52.85 Regular price Sale price $52.85 Unit price / per [IMG: Logo in yellow for the Golden Beauty Standard] Golden Membership $45.00 Join the Golden Tier of The Beauty Standard for just $45/year and unlock GOLDEN-level perks—starting with this order. Your exclusive benefits last all year, and yes… you’ll get a free box of Frownies just for signing up. Free box of Frownies (your welcome gift!)10% minimum off every orderFree shipping on orders $30+Free quarterly gifts8% back in Frownies Dollars on every purchaseGolden-only exclusives, early access & more Add Membership [H3] Claim your welcome gift [H4] [IMG: product image] All options must be selected! Add to cart Not interested in free gift
SUB-PAGE (https://frownies.com/collections/all/) Shop All
[H1] Collection: Shop All [IMG: Frownies Forehead and between the eyes facial patches shown laying in front of the box on a clean white background] [IMG: Soften expression lines Frownies graphic] [H3] Forehead & Between Eyes Facial Patches [H3] Forehead & Between Eyes Facial Patches 4746 reviews Regular price $25.95 Regular price Sale price $25.95 Unit price / per [IMG: Frownies facial patches (CEM) - the patches are shown laying outside the box on a clean white background] [IMG: Soften expression lines graphic for Frownies] [H3] Corners of Eyes & Mouth Facial Patches [H3] Corners of Eyes & Mouth Facial Patches 1206 reviews Regular price $25.95 Regular price Sale price $25.95 Unit price / per [IMG: Frownies gentle lifts, the patches are shown outside the packaging on a clean white background] [IMG: Soften facial expressions graphic for frownies gentle lifts - 60 patches in a box] [H3] Gentle Lifts for Lip Lines [H3] Gentle Lifts for Lip Lines 450 reviews Regular price $25.95 Regular price Sale price $25.95 Unit price / per [IMG: Frownies CEM and FBE facial patches shown next to Frownies calming toner on a clean white background] [IMG: Frownies FBE and CEM facial patches shown next to Frownies rose water hydrator spray on a clean white background] [H3] Frownies Starter Kit [H3] Frownies Starter Kit 637 reviews Regular price $68.85 Regular price $0.00 Sale price $68.85 Unit price / per Choose options Loading... [IMG: stack of ten pink packages of Serum Patch for Forehead Wrinkles Facial Patches Frownies 10-pack . image shows retail value of $75.00] [IMG: Frownies Serum Forehead Patch designed to target forehead wrinkles and fine lines.] [H3] Forehead Serum Patch [H3] Forehead Serum Patch 309 reviews Regular price From $7.50 Regular price Sale price From $7.50 Unit price / per Choose options Loading... [IMG: Frownies under eye gels shown outside the pink packaging next to it on a clean white background. Comes with 3 pairs!] [IMG: Beauty benefits of cactus collagen under eye gels for Frownies. Hydrate and brighten!] [H3] Cactus Collagen Under Eye Gels with cooling Aloe [H3] Cactus Collagen Under Eye Gels with cooling Aloe 538 reviews Regular price $25.95 Regular price $0.00 Sale price $25.95 Unit price / per [IMG: 10 Frownies chin-up polypeptide mask stacked on a clean white background. retail value price sticker showing $75.00 value.] [IMG: Frownies chin-up polypeptide mask on a clean white background] [H3] CHIN-UP Peptide Neck and Chin Mask [H3] CHIN-UP Peptide Neck and Chin Mask 151 reviews Regular price From $7.50 Regular price Sale price From $7.50 Unit price / per Choose options Loading... [IMG: Frownies rose water hydrator spray shown on a clean white background] [IMG: Beauty benefits for Frownies rose water hydrator spray. Glow. Soothe. Renew.] [H3] Rose Water Hydrator Spray [H3] Rose Water Hydrator Spray 649 reviews Regular price $16.95 Regular price Sale price $16.95 Unit price / per [IMG: Frownies apple serum neck mask package pictured on a clean white background] [IMG: Beauty benefits for apple serum neck mask - Lift, Firm, Hydrate] [H3] Neck Mask with Apple Stem Cell Serum [H3] Neck Mask with Apple Stem Cell Serum 132 reviews Regular price $15.00 Regular price Sale price $15.00 Unit price / per [IMG: Frownies calming toner and cactus collagen under-eye gels displayed on a clean white background.] [IMG: Frownies bright eyes rose water hydrator spray and cactus collagen under eye gels] [H3] Bright Eyes [H3] Bright Eyes 9 reviews Regular price $42.90 Regular price $0.00 Sale price $42.90 Unit price / per Choose options Loading... [IMG: Frownies Rose Water Hydrator spray pictured alongside Frownies facial patches for the corners of the eyes and mouth.] [IMG: Soften expression lines Frownies graphic] [H3] Facial Patches with Rosewater Hydrator Spray [H3] Facial Patches with Rosewater Hydrator Spray 150 reviews Regular price $42.90 Regular price $0.00 Sale price $42.90 Unit price / per Choose options Loading... [IMG: Frownies calming toner pictured on a clean white background] [IMG: Beauty benefits for Frownies calming toner - refresh, Balance, Soothe] [H3] Calming Toner [H3] Calming Toner 17 reviews Regular price $16.95 Regular price Sale price $16.95 Unit price / per [IMG: Frownies skincare products including facial patches, collagen mask, serum patches, and apple serum on a white background] [H3] Full Face Renewal Plus Sold out [H3] Full Face Renewal Plus 1 review Regular price $168.75 Regular price Sale price $168.75 Unit price / per Sold out [IMG: Frownies eyebrow serum pictured on a clean white background] [IMG: Beauty benefits for Frownies lash and brown serum - Lengthen, strengthen, Nourish] [H3] Lash and Brow [H3] Lash and Brow 20 reviews Regular price From $29.00 Regular price $0.00 Sale price From $29.00 Unit price / per Choose options Loading... [IMG: Frownies skin serum bottle shown pictured on a clean white background. Organic and natural, non GMO, vegn] [IMG: Beauty benefits for Frownies Skin Serum - Nourish, Restore, Brighten] [H3] Vitamin C & E Skin Serum (2 oz) [H3] Vitamin C & E Skin Serum (2 oz) 148 reviews Regular price $29.95 Regular price Sale price $29.95 Unit price / per [IMG: Frownie Face & Neck Moisturizer bottle on a white background] [IMG: Woman applying Frownies moisturizer with beauty benefits text and product features listed.] [H3] Aloe & Oat Gel Moisturizer Face & Neck (2 oz) [H3] Aloe & Oat Gel Moisturizer Face & Neck (2 oz) 136 reviews Regular price $32.95 Regular price Sale price $32.95 Unit price / per [IMG: Purple package of Frownies Pimple Patches for acne breakouts] [IMG: woman] [H3] Pimple Patches with Salicylic Acid [H3] Pimple Patches with Salicylic Acid 17 reviews Regular price From $15.00 Regular price Sale price From $15.00 Unit price / per Choose options Loading... [IMG: Frownies apple serum pictured on a clean white background] [IMG: Beauty benefits graphic for apple serum from Frownies] [H3] Apple Serum-Malus Domestica-Apple Stem Cell Extract [H3] Apple Serum-Malus Domestica-Apple Stem Cell Extract 165 reviews Regular price $42.95 Regular price Sale price $42.95 Unit price / per [IMG: Frownies cellulite cream aroma therapy for firming and toning the skin. Non GMO, organic and natural 118mL or 4 oz] [IMG: Beauty Benefits for Frownies cellulite cream - Revitalize. Firm. Illuminate.] [H3] Natural Firming and Toning Cream [H3] Natural Firming and Toning Cream 53 reviews Regular price $14.95 Regular price Sale price $14.95 Unit price / per [IMG: Frownies wrinkies straw tip] [IMG: Side by side photos of woman] [H3] Wrinkies™ Straw Tip [H3] Wrinkies™ Straw Tip 31 reviews Regular price $8.50 Regular price Sale price $8.50 Unit price / per [IMG: Logo in yellow for the Golden Beauty Standard] Golden Membership $45.00 Join the Golden Tier of The Beauty Standard for just $45/year and unlock GOLDEN-level perks—starting with this order. Your exclusive benefits last all year, and yes… you’ll get a free box of Frownies just for signing up. Free box of Frownies (your welcome gift!)10% minimum off every orderFree shipping on orders $30+Free quarterly gifts8% back in Frownies Dollars on every purchaseGolden-only exclusives, early access & more Add Membership [H3] Claim your welcome gift [H4] [IMG: product image] All options must be selected! Add to cart Not interested in free gift
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 933 | 3 |
| /collections/facial-patches/ | 1002 | 3 |
| /collections/skin-care-products/ | 1019 | 3 |
| /collections/all/ | 1018 | 3 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "The Frownies",
"logo": "https://www.frownies.com/cdn/shop/files/Frownies_logo_ORIGINAL_FACIAL_PATCH_DARK_BLUE_ed1ff19e-6bcd-4a66-836a-45318d28e91c.png?v=1738269062&width=925",
"sameAs": [
"https://twitter.com/TheFrownies",
"https://www.facebook.com/thefrownies",
"",
"https://www.instagram.com/frownies",
"https://www.tiktok.com/@frowniesfamily",
"",
"",
"https://www.youtube.com/c/Frownies",
""
],
"url": "https://www.frownies.com"
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "The Frownies",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.frownies.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"url": "https://www.frownies.com"
}
]
/collections/facial-patches/
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "The Frownies",
"logo": "https://www.frownies.com/cdn/shop/files/Frownies_logo_ORIGINAL_FACIAL_PATCH_DARK_BLUE_ed1ff19e-6bcd-4a66-836a-45318d28e91c.png?v=1738269062&width=925",
"sameAs": [
"https://twitter.com/TheFrownies",
"https://www.facebook.com/thefrownies",
"",
"https://www.instagram.com/frownies",
"https://www.tiktok.com/@frowniesfamily",
"",
"",
"https://www.youtube.com/c/Frownies",
""
],
"url": "https://www.frownies.com"
}
/collections/skin-care-products/
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "The Frownies",
"logo": "https://www.frownies.com/cdn/shop/files/Frownies_logo_ORIGINAL_FACIAL_PATCH_DARK_BLUE_ed1ff19e-6bcd-4a66-836a-45318d28e91c.png?v=1738269062&width=925",
"sameAs": [
"https://twitter.com/TheFrownies",
"https://www.facebook.com/thefrownies",
"",
"https://www.instagram.com/frownies",
"https://www.tiktok.com/@frowniesfamily",
"",
"",
"https://www.youtube.com/c/Frownies",
""
],
"url": "https://www.frownies.com"
}
/collections/all/
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "The Frownies",
"logo": "https://www.frownies.com/cdn/shop/files/Frownies_logo_ORIGINAL_FACIAL_PATCH_DARK_BLUE_ed1ff19e-6bcd-4a66-836a-45318d28e91c.png?v=1738269062&width=925",
"sameAs": [
"https://twitter.com/TheFrownies",
"https://www.facebook.com/thefrownies",
"",
"https://www.instagram.com/frownies",
"https://www.tiktok.com/@frowniesfamily",
"",
"",
"https://www.youtube.com/c/Frownies",
""
],
"url": "https://www.frownies.com"
}
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
Based on 1143 businesses audited.
Frownies has 17.4 points less BS than the average for Beauty, Cosmetics & Personal Care.
Beauty, Cosmetics & Personal Care BS: Frownies (frownies.com)
Frownies is a rare example of a legacy brand that uses its 130-year history to successfully bypass modern marketing fluff. Its BS score is low because it sells a physical mechanism that is clearly explained, though it leans heavily on unlinked press logos and anecdotal reviews for credibility. It is a substance-heavy brand using a commodity-style template.
Add direct links to the full articles or video clips for each ‘Featured In’ logo to move from trust theatre to verified proof. Include full INCI ingredient lists and active concentration percentages for the serum-based products on the Skincare Collection page. Publish a clinical study or third-party lab verification report regarding the ‘hardening’ mechanism to back the ‘alternative to injectables’ claim. Replace generic H2 headings like ‘Everything You Need To Start’ with outcome-focused specifics like ‘Starter Kits for Forehead and Smile Lines.’
The site aligns perfectly with the Beauty and Skincare category, specifically targeting the anti-aging and non-invasive treatment sub-sectors. The content focuses entirely on topical wrinkle patches and supplementary botanical skincare products.
“The score of 28 is driven primarily by the Trust and Proof pillar (10 points) due to the lack of external validation for press claims and scientific proof for medical-adjacent claims. The low Information Density (8) and Semantic Coherence (1) scores acknowledge the brand's clear, consistent, and specific physical product descriptions. This is a high-substance site that suffers slightly from legacy marketing habits.”
This training module utilizes a snapshot of public data from Frownies, captured on May 30, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to Frownies: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://frownies.com to view the most current version of its content and learn from the source what this company is about and what it offers.