Training Example: Heritage Brands – Review the Data, Give Your Score & Compare to the Real AI Evaluation

HOMEHeath2025-05-11T23:41:36+00:00
[H6] ESTABLISHED IN 1997
[H1] HB empowers consumers
to make ethical health,
beauty and wellness
choices.
We are an entrepreneurial Australian Beauty
& Wellbeing company, enhancing lives of
consumers, with an Aussie assurance of
quality, value and innovation.
MORE ABOUT US
[H1] HB BRANDS
Answering the clamour for accountability and sustainability in
the beauty and wellness industries, Heritage Brands gathers
Australia’s best home-grown brands under one roof.
Answering the clamour for accountability and sustainability in the beauty and wellness industries, Heritage Brands gathers Australia’s best home-grown brands under one roof.
The Finest Pure Essential Oils
backed by Science
VISIT IN ESSENCE
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Mother Nature has the solution,
we bottle it
VISIT OIL GARDENFearless beauty
VISIT AUSTRALIS
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Le Tan is trusted to create a beautiful
Sunless Tan for every Australian
VISIT LE TANThe complete solution for sensitive skin
VISIT INNOXA
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Globally a Skin Republic Product is Sold
Every 5.3 Seconds
VISIT SKIN REPUBLICTrusted since 1932
VISIT CEDEL
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Empowering our consumers to express their
personality with easy to wear artificial nails
VISIT HELIOS
[H1] Our Values
[H5] Curious
We are motivated to continuously improve,
learn and innovate. We do not fear failure
but use this as knowledge in our creative
collaborations towards success.
[H5] Collaborative
We value inclusivity, one team, one
unifying purpose. We work hard, we
do good and we have fun.
[H5] Committed
We are proudly Australian, ethical and
honest. We hold ourselves and each
other accountable to say what we do and
do what we say.
[H5] Curious
We are motivated to continuously improve, learn and innovate. We do not fear failure but use this as knowledge in our creative collaborations towards success.
[H5] Collaborative
We value inclusivity, one team, one unifying purpose. We work hard, we do good and we have fun.
[H5] Committed
We are proudly Australian, ethical and honest. We hold ourselves and each other accountable to say what we do and do what we say.
[H1] Join our Team
Are you passionate about health & beauty? We are always on the lookout for exceptional candidates in a variety of roles here at HB. It could be the perfect opportunity if you’re looking to grow your sales, marketing & operations experience. You’ll enjoy a collaborative working environment, with exposure to national and international retailers. You’ll also enjoy hybrid working, with a mix of home and office based working and great perks like half day Fridays!
Are you passionate about health & beauty? We are always on the lookout for exceptional candidates in a variety of roles here at HB. It could be the perfect opportunity if you’re looking to grow your sales, marketing & operations experience. You’ll enjoy a collaborative working environment, with exposure to national and international retailers. You’ll also enjoy hybrid working, with a mix of home and office based working and great perks like half day Fridays!
CONTACT THE TEAM

ABOUTKarissa Mather2024-03-24T23:21:43+00:00
[H2] About HB —
Curious. Collaborative. Committed.
[H2] About HB —
Curious.
Collaborative.
Committed.
We are an entrepreneurial Australian Beauty & Wellbeing company, enhancing lives of consumers, with an aussie assurance of quality, value and innovation. Heritage Brands empowers consumers to make ethical health, beauty and wellness choices. Consumers have become more discerning in the beauty and wellness brands they support, valuing integrity over promised results that end up nothing more than soft claims. Answering the clamour for accountability and sustainability in the beauty and wellness industries, Heritage Brands gathers Australia’s best home-grown brands under one roof, and offers products that deliver real results while at the same time are ethically made and cruelty-free. Heritage Brands showcases products that tell a distinct Australian narrative in their innovativeness and provenance. With the best quality ingredients, the products have earned a permanent spot in Australian vanity tables and are passed down from generation to generation. Its flagship brands include first to market sheet mask and skincare line, Skin Republic and Pure Essential Oil ranges In Essence and Oil Garden. Heritage Brands’ biggest names under its umbrella are cosmetics labels Australis and Innoxa and tanning and sun protection line Le Tan. Heritage Brands puts a modern spin into these time-tested brands, infusing the latest trends and concepts into products, to meet the demands of the modern consumer.
We are an entrepreneurial Australian Beauty & Wellbeing company, enhancing lives of consumers, with an aussie assurance of quality, value and innovation. Heritage Brands empowers consumers to make ethical health, beauty and wellness choices. Consumers have become more discerning in the beauty and wellness brands they support, valuing integrity over promised results that end up nothing more than soft claims. Answering the clamour for accountability and sustainability in the beauty and wellness industries, Heritage Brands gathers Australia’s best home-grown brands under one roof, and offers products that deliver real results while at the same time are ethically made and cruelty-free. Heritage Brands showcases products that tell a distinct Australian narrative in their innovativeness and provenance. With the best quality ingredients, the products have earned a permanent spot in Australian vanity tables and are passed down from generation to generation. Its flagship brands include first to market sheet mask and skincare line, Skin Republic and Pure Essential Oil ranges In Essence and Oil Garden. Heritage Brands’ biggest names under its umbrella are cosmetics labels Australis and Innoxa and tanning and sun protection line Le Tan. Heritage Brands puts a modern spin into these time-tested brands, infusing the latest trends and concepts into products, to meet the demands of the modern consumer.
[H1] Our Mission
[H5] Curious
We are motivated to continuously improve,
learn and innovate. We do not fear failure
but use this as knowledge in our creative
collaborations towards success.
[H5] Collaborative
We value inclusivity, one team, one
unifying purpose. We work hard, we
do good and we have fun.
[H5] Committed
We are proudly Australian, ethical and
honest. We hold ourselves and each
other accountable to say what
[H5] Curious
We are motivated to continuously improve, learn and innovate. We do not fear failure but use this as knowledge in our creative collaborations towards success.
[H5] Collaborative
We value inclusivity, one team, one unifying purpose. We work hard, we do good and we have fun.
[H5] Committed
We are proudly Australian, ethical and honest. We hold ourselves and each other accountable to say what we do and do what we say.
[H1] Choose Cruelty Free
We are a member of ‘Choose Cruelty Free Ltd’ (CFF) which is an independent Australian non-profit organisation. We utilise CCF guidelines for suppliers to comply to substantiate our Not Tested on Animals claim and the use of the Not Tested on Animal Bunny Logo which is registered to CCF.
We are a member of ‘Choose Cruelty Free Ltd’ (CFF) which is an independent Australian non-profit organisation. We utilise CCF guidelines for suppliers to comply to substantiate our Not Tested on Animals claim and the use of the Not Tested on Animal Bunny Logo which is registered to CCF.
VISIT CHOOSE CRUELTY FREE.ORG
[H1] Join our Team
Are you passionate about health & beauty? We are always on the lookout for exceptional candidates in a variety of roles here at HB. It could be the perfect opportunity if you’re looking to grow your sales, marketing & operations experience. You’ll enjoy a collaborative working environment, with exposure to national and international retailers. You’ll also enjoy hybrid working, with a mix of home and office based working and great perks like half day Fridays!
Are you passionate about health & beauty? We are always on the lookout for exceptional candidates in a variety of roles here at HB. It could be the perfect opportunity if you’re looking to grow your sales, marketing & operations experience. You’ll enjoy a collaborative working environment, with exposure to national and international retailers. You’ll also enjoy hybrid working, with a mix of home and office based working and great perks like half day Fridays!
CONTACT THE TEAM

MEET OUR TEAMKarissa Mather2024-12-16T23:02:33+00:00
[H1] Our Leadership Team
[IMG: Jim Filis]
[H5] Jim Filis
CEO/Managing Director
I am honoured to be the CEO of Heritage Brands, a business that has a strong history built on successful brands in the health and wellness and beauty industry. At Heritage Brands we are passionate about improving the everyday lives of people with ethical and sustainable brands. The talented team at Heritage Brands is relentless on continuous improvement and in understanding the latest trends in health, wellness, and beauty.
Having spent time at large multi-nationals in FMCG and Retail to be given the opportunity to lead such a wonderful company with so much potential is an incredible honour. The potential of Heritage Brands is endless, and I am confident that we will see our brands accelerate by delighting our consumers and collaborating relentlessly with our customers.
[IMG: Karissa Mather]
[H5] Blair Minter
General Manager Sales
Blair is a seasoned sales leader who thrives on the dynamic interplay between strategy, team collaboration, and client relationships. With over 25 years of experience in driving collaborative business partnerships, sustainable revenue growth and building high-performing sales teams, Blair has consistently delivered results within the FMCG sector ahead of the category.
Blair’s journey in sales has been marked by a relentless pursuit of excellence and a passion for cultivating meaningful connections; believing in the power of strategic planning, data-driven insights, and proactive innovation to stay ahead in a competitive marketplace. By leveraging knowledge and industry trends, Blair has spearheaded numerous successful sales campaigns that have propelled brands and businesses to new heights. Central to Blair’s leadership philosophy is the belief that a strong team is the cornerstone of success. Blair prioritises mentorship, empowerment, and continuous learning to foster an environment where every member can thrive and contribute their best. Through targeted coaching and development initiatives, Blair has nurtured talent, instilled a culture of accountability, and cultivated a shared sense of purpose among sales and wider teams.
Looking ahead, Blair is excited about the many opportunities that exist at Heritage Brands. Whether it’s driving digital transformation, navigating market disruptions, or unlocking new growth opportunities, Blair is ready to lead with vision, resilience, and a relentless dedication to excellence.
[IMG: Donna Richardson]
[H5] Donna Richardson
Chief Financial Officer
Donna is a Chartered Accountant with over 35 years’ experience in audit, financial control and commercial finance roles. She brings expertise in manufacturing, research, and retail sectors across Australian and multinational organisations. The majority of Donna’s career, over 20 years, has been in Health and Wellness, with roles at Servier Laboratories, Australian Pharmaceutical Industries, and BWX. Having previously led teams in finance, procurement and supply chain, she has a hands-on approach to being a proactive business partner. Her strengths are her ability to drive positive change and growth, both internally and through partnerships with customers and suppliers. As a recipient of our 2023 values award for Commitment, she is a welcome addition to the team.
[IMG: Jim Fillis]
[H5] Jim Filis
CEO/Managing Director
I am honoured to be the CEO of Heritage Brands, a business that has a strong history built on successful brands in the health and wellness and beauty industry. At Heritage Brands we are passionate about improving the everyday lives of people with ethical and sustainable brands. The talented team at Heritage Brands is relentless on continuous improvement and in understanding the latest trends in health, wellness, and beauty.
Having spent time at large multi-nationals in FMCG and Retail to be given the opportunity to lead such a wonderful company with so much potential is an incredible honour. The potential of Heritage Brands is endless, and I am confident that we will see our brands accelerate by delighting our consumers and collaborating relentlessly with our customers.
[IMG: Karissa Mather]
[H5] Blair Minter
General Manager Sales
Blair is a seasoned sales leader who thrives on the dynamic interplay between strategy, team collaboration, and client relationships. With over 25 years of experience in driving collaborative business partnerships, sustainable revenue growth and building high-performing sales teams, Blair has consistently delivered results within the FMCG sector ahead of the category.
Blair’s journey in sales has been marked by a relentless pursuit of excellence and a passion for cultivating meaningful connections; believing in the power of strategic planning, data-driven insights, and proactive innovation to stay ahead in a competitive marketplace. By leveraging knowledge and industry trends, Blair has spearheaded numerous successful sales campaigns that have propelled brands and businesses to new heights. Central to Blair’s leadership philosophy is the belief that a strong team is the cornerstone of success. Blair prioritises mentorship, empowerment, and continuous learning to foster an environment where every member can thrive and contribute their best. Through targeted coaching and development initiatives, Blair has nurtured talent, instilled a culture of accountability, and cultivated a shared sense of purpose among sales and wider teams.
Looking ahead, Blair is excited about the many opportunities that exist at Heritage Brands. Whether it’s driving digital transformation, navigating market disruptions, or unlocking new growth opportunities, Blair is ready to lead with vision, resilience, and a relentless dedication to excellence.
[IMG: Donna Richardson]
[H5] Donna Richardson
Chief Financial Officer
Donna is a Chartered Accountant with over 35 years’ experience in audit, financial control and commercial finance roles. She brings expertise in manufacturing, research, and retail sectors across Australian and multinational organisations. The majority of Donna’s career, over 20 years, has been in Health and Wellness, with roles at Servier Laboratories, Australian Pharmaceutical Industries, and BWX. Having previously led teams in finance, procurement and supply chain, she has a hands-on approach to being a proactive business partner. Her strengths are her ability to drive positive change and growth, both internally and through partnerships with customers and suppliers. As a recipient of our 2023 values award for Commitment, she is a welcome addition to the team.
[IMG: Jim Filis]
[H5] Di Timlin
Head of Marketing and Ecommerce
Di Timlin is an accomplished marketing leader with a distinguished record in the FMCG, Health and Beauty, and Personal Care sectors. Her extensive experience spans marketing, category management, consumer/ shopper insights, and sales with a broad geographic reach across APAC, Europe, U.S and Latin America.
Di’s is committed to nurturing marketing and digital talent, fostering an environment where creativity thrives and empowering individuals to realise their full potential. Di is excited to join the Heritage Brands team and work on such iconic brands. She considers it a privilege to lead a team with the opportunity to shape the brand’s journey and deliver sustainable growth.
[IMG: Jim Filis]
[H5] Jane Schinck
Head of Product
Jane is an experienced leader with over 25 years of expertise spanning Licensing, Product Development, Range Optimisation, Pricing Architecture, and Supply Chain Management.
Her ability to use market insights, global and local trends has consistently resulted in the creation of Innovative product solutions that deliver sustained growth and relevance in market.
Jane is adept at optimising existing product offerings, evolving the product mix to align with customer needs and market demands.
Her leadership extends to providing strategic direction that aligns product strategies with overarching business objectives. She is committed to mentoring her team, fostering a culture of innovation, collaboration, and continuous improvement.
Aligning sourcing strategies with organisational objectives and cultivating strong supplier relationships, Jane has contributed to sustainable growth and operational excellence. She brings to the table a proven track record of identifying cost-saving opportunities and implementing effective strategies to achieve financial objectives and enhance efficiencies in manufacturing.
[IMG: Jim Filis]
[H5] Helen Sahinidis
People & Culture Leader
Helen is an experienced People and Culture leader with demonstrated success in fostering  positive and engaged team environments, through developing a strong organisational culture and aligning People and Culture practices with the company objectives. With proven capability, strong competencies  across all facets of People and Culture and all phases of an employee lifecycle.  With global experience and experiences across centralized and de centralized environments, FMCG, Financial Services and Tertiary education. Combined with her Tertiary qualification in Human Resources, she is a seasoned professional.
Helen, will be a great addition to the Heritage Brands team, her passion on People & Culture and focusing on a workplace culture where individuals have a positive work place experience and can grow and develop in their careers, is completely aligned to Heritage Brands.
[IMG: Jim Filis]
[H5] Di Timlin
Head of Marketing and Ecommerce
Di Timlin is an accomplished marketing leader with a distinguished record in the FMCG, Health and Beauty, and Personal Care sectors. Her extensive experience spans marketing, category management, consumer/ shopper insights, and sales with a broad geographic reach across APAC, Europe, U.S and Latin America.
Di’s is committed to nurturing marketing and digital talent, fostering an environment where creativity thrives and empowering individuals to realise their full potential. Di is excited to join the Heritage Brands team and work on such iconic brands. She considers it a privilege to lead a team with the opportunity to shape the brand’s journey and deliver sustainable growth.
[IMG: Jim Filis]
[H5] Jane Schinck
Head of Product
Jane is an experienced leader with over 25 years of expertise spanning Licensing, Product Development, Range Optimisation, Pricing Architecture, and Supply Chain Management.
Her ability to use market insights, global and local trends has consistently resulted in the creation of Innovative product solutions that deliver sustained growth and relevance in market.
Jane is adept at optimising existing product offerings, evolving the product mix to align with customer needs and market demands.
Her leadership extends to providing strategic direction that aligns product strategies with overarching business objectives. She is committed to mentoring her team, fostering a culture of innovation, collaboration, and continuous improvement.
Aligning sourcing strategies with organisational objectives and cultivating strong supplier relationships, Jane has contributed to sustainable growth and operational excellence. She brings to the table a proven track record of identifying cost-saving opportunities and implementing effective strategies to achieve financial objectives and enhance efficiencies in manufacturing.
[IMG: Jim Filis]
[H5] Helen Sahinidis
People & Culture Leader
Helen is an experienced People and Culture leader with demonstrated success in fostering  positive and engaged team environments, through developing a strong organisational culture and aligning People and Culture practices with the company objectives. With proven capability, strong competencies  across all facets of People and Culture and all phases of an employee lifecycle.  With global experience and experiences across centralized and de centralized environments, FMCG, Financial Services and Tertiary education. Combined with her Tertiary qualification in Human Resources, she is a seasoned professional.
Helen, will be a great addition to the Heritage Brands team, her passion on People & Culture and focusing on a workplace culture where individuals have a positive work place experience and can grow and develop in their careers, is completely aligned to Heritage Brands.
[H1] Our Experts
[IMG: Pat Princi Jones]
[H5] Pat Princi Jones
Aromatherapy Advocate
Our long term ambassador and devotee of 35+ years, Pat Princi Jones, continues to advise on both Pure Essential Oils barndsAromatherapy advocate and specialist Pat Princi-Jones first became interested in essential oils when she was introduced to the exotic scent of jasmine blooms more than 30 years ago and she has never looked back. With a background in teaching, she first established her aromatherapy career in the 1990s as a trainer for In Essence and then went on to become the Head of nEducation for the brand. As an associate member of IAAMA, International Aromatherapy & Aromatic Medicine Association Pat has kept abreast of current trends in the industry and promotes the principles of safe practice for this natural therapy.
Today, she is best known for her engaging and inspiring teachings on the therapeutic power of Pure Essential Oils in the aromatherapy retail sector throughout Australasia.
Pat’s most recent achievement is the release of her very own book, A Scented Life – Aromatherapy Reimagined
[IMG: Pat Princi Jones]
[H5] Pat Princi Jones
Aromatherapy Advocate
Our long term ambassador and devotee of 35+ years, Pat Princi Jones, continues to advise on both Pure Essential Oils barndsAromatherapy advocate and specialist Pat Princi-Jones first became interested in essential oils when she was introduced to the exotic scent of jasmine blooms more than 30 years ago and she has never looked back. With a background in teaching, she first established her aromatherapy career in the 1990s as a trainer for In Essence and then went on to become the Head of nEducation for the brand. As an associate member of IAAMA, International Aromatherapy & Aromatic Medicine Association Pat has kept abreast of current trends in the industry and promotes the principles of safe practice for this natural therapy.
Today, she is best known for her engaging and inspiring teachings on the therapeutic power of Pure Essential Oils in the aromatherapy retail sector throughout Australasia.
Pat’s most recent achievement is the release of her very own book, A Scented Life – Aromatherapy Reimagined
[H1] Life at HB
[IMG: Katrina Lin]
[H5] Katrina Lin
NPD Manager
A day at Heritage Brands is always fast-paced and fulfilling. I like to start each day by going over our NPD launch calendar and reviewing project status. Then I usually follow up the communication with suppliers to track timelines, ensuring key milestones are met. Understanding our customer demands is important to my role. I collaborate with brand managers to

INVESTORSKarissa Mather2026-03-29T22:26:56+00:00
[H2] Corporate Publications
[H1] Financial Reports for the Half Year ended  |  31 January 2026 →
[H1] Heritage Brands – Annual Report | 31 July 2025 →
[H1] Heritage Brands – Annual Report | 31 July 2024 →
[H1] NXC ANNOUNCEMENT  |  27th July 2023 →
[H1] Heritage Brands – Annual Report  |  31 July 2022 →
[H1] Financial Reports for the Half Year ended  |  31 January 2022 →
[H1] Heritage Brands – Annual Report  |  31 July 2021 →
[H1] Financial Reports for the Half Year ended  |  31 January 2021 →
[H1] Heritage Brands – Annual Report  |  31 July 2020 →
[H1] Financial Reports for the Half Year ended  |  31 January 2020 →
[H1] Directors Announcement  |  9 Oct 2019 →
[H1] Heritage Brands – Annual Report  |  31 July 2019 →
[H1] Financial Reports for the Half Year ended  |  31 January 2019 →
[H1] BOM Breach of Banking Facility →
[H1] AGM Outcomes  |  22nd November 2018 →
[H1] Heritage Brands – Annual Report  |  31 July 2018 →
[H1] Financial Reports for the Half Year ended  |  31 January 2018 →
[H1] Heritage Brands – Annual Report  |  31 July 2017 →
[H1] Financial Reports for the Half Year ended  |  31 January 2017 →
[H1] AGM Outcomes  |  25th November 2016 →
[H1] Heritage Brands – Annual Report  |  31 July 2016 →
[H1] Financial Reports for the Half Year ended  |  31 January 2016 →
[H1] Heritage Brands – Annual Report  |  31 July 2015 →
[H1] Heritage Brands Rights Issue Offer Document →
[H1] Heritage Brands Acquires Oswin Laboratories Pty Ltd →
[H1] Financial Reports for the Half Year ended  |  31 January 2015 →
[H1] Chairmans Report  |  31 March 2015 →
[H1] Announcement relating to Managing Director Changes →
[H1] Announcement relating to impending changes to the Board →
[H1] Chairmans Report  |  31 July 2014 →
[H1] Financial Reports for the Year ended  |  31 July 2014 →
[H1] Financial Reports for the Half Year ended  |  31 January 2014 →
[H1] Heritage Brands – Annual Report  |  31 July 2013 →
[H1] Corporate Governance Statement →
[H1] Chairmans Report  |  31 Jan 2013 →
[H1] Financial Reports for the Half Year ended  |  31 January 2013 →
[H1] Chairmans Report  |  31 July 2012 →
[H1] Heritage Brands Ltd 2012 Statutory Accounts  |  4 October 2012 →
[H1] Financial Report for the Year Ending  |  31 July 2012 →
[H1] Chairmans Report for the Year Ended  |  31 January 2012 →
[H1] Chairmans Report for the Year Ended  |  31 July 2011 →
[H1] Financial Report for the Half Year ended  |  31 January 2011 →
[H1] Chairmans Report for the Half Year ended  |  31 January 2011 →
[H1] 2010 Heritage Brands Annual Report →
[H2] Board of Directors
[H5] Maxim Krok
Non Executive Chairman
Maxim Krok – Non Executive Chairman, Chairman of the Remuneration Committee – B Proc. LLB
Over the past 30 years, Maxim Krok’s positions have included Chairman, Executive and Non-Executive Director and Shareholder of numerous private and public companies. His experience is in a remarkably diverse range of sectors including pharmaceuticals, cosmetics and toiletries, medical equipment and disposables, hygiene and sanitation, charcoal and salt production, property development, amusement parks, casinos, hotels and conferencing and retail
supermarkets.
Over the last seven years, Maxim has been a Non-Executive Director of Heritage Brands Limited.
[H5] William McCartney
Non Executive Director
William McCartney – Non-Executive Director, Member of the remuneration committee Former MD and CEO of the Bronson and Jacobs Group, Sunspirit Aromatherapy, Australian Plantations, Essential Oils Of Tasmania, Bridestowe Estate, KenKay Pharmaceuticals for over 35 years, former Non-Executive Director Leap Legal Software. Currently, Group Director Business Development Bontoux SA William has over 40 years’ experience in the cosmetic fragrance, toiletry, food and flavour industries in Australia, South East Asia and China
[H5] Stephen Mason
Non-Executive Director & Company Secretary
Stephen has been the CEO of the APA since 2011. He brings to the Association more than 30 year of broad experience in senior management, corporate governance, risk management, company secretarial, corporate finance and accounting roles.
He has also had broad community experience in many NFPs, charities and sporting clubs. Stephen is responsible for developing programs and maintaining contact with other NFPs and in particular our major partners, such as Ambulance Victoria.
He also works closely with our corporate partners and sponsors. Prior to joining the APA Stephen served as CEO of Creative Brands Pty Ltd, which in August 2010 was acquired by Heritage Brands (NSX:HBA) where he currently serves as Non-Executive Director and Chairman of its Audit Committee. From 1997-2007 Stephen was Finance Director and Company Secretary (1987-2007) of ASX listed Lemarne Corporation Ltd (ASX:LMC).
Stephen attained a Bachelor of Laws and a Bachelor of Commerce from Melbourne University and has a Diploma in Corporate Management. He is a Fellow of CPA Australia and the Governance Institute of Australia, where he lectured, as well as a Justice of the Peace.
[H5] Maxim Krok
Non Executive Chairman
Maxim Krok – Non Executive Chairman, Chairman of the Remuneration Committee – B Proc. LLB
Over the past 30 years, Maxim Krok’s positions have included Chairman, Executive and Non-Executive Director and Shareholder of numerous private and public companies. His experience is in a remarkably diverse range of sectors including pharmaceuticals, cosmetics and toiletries, medical equipment and disposables, hygiene and sanitation, charcoal and salt production, property development, amusement parks, casinos, hotels and conferencing and retail
supermarkets.
Over the last seven years, Maxim has been a Non-Executive Director of Heritage Brands Limited.
[H5] William McCartney
Non Executive Director
William McCartney – Non-Executive Director, Member of the remuneration committee Former MD and CEO of the Bronson and Jacobs Group, Sunspirit Aromatherapy, Australian Plantations, Essential Oils Of Tasmania, Bridestowe Estate, KenKay Pharmaceuticals for over 35 years, former Non-Executive Director Leap Legal Software. Currently, Group Director Business Development Bontoux SA William has over 40 years’ experience in the cosmetic fragrance, toiletry, food and flavour industries in Australia, South East Asia and China
[H5] Stephen Mason
Non-Executive Director & Company Secretary
Stephen has been the CEO of the APA since 2011. He brings to the Association more than 30 year of broad experience in senior management, corporate governance, risk management, company secretarial, corporate finance and accounting roles.
He has also had broad community experience in many NFPs, charities and sporting clubs. Stephen is responsible for developing programs and maintaining contact with other NFPs and in particular our major partners, such as Ambulance Victoria.
He also works closely with our corporate partners and sponsors. Prior to joining the APA Stephen served as CEO of Creative Brands Pty Ltd, which in August 2010 was acquired by Heritage Brands (NSX:HBA) where he currently serves as Non-Executive Director and Chairman of its Audit Committee. From 1997-2007 Stephen was Finance Director and Company Secretary (1987-2007) of ASX listed Lemarne Corporation Ltd (ASX:LMC).
Stephen attained a Bachelor of Laws and a Bachelor of Commerce from Melbourne University and has a Diploma in Corporate Management. He is a Fellow of CPA Australia and the Governance Institute of Australia, where he lectured, as well as a Justice of the Peace.
[H5] Jim Filis
CEO
Jim Filis has a track record of success in total EBIT improvement. His most recent experience prior to joining the Heritage Brands team was in advisory, consulting to the ecommerce sector. Prior to this Jim held roles as CFO at Remedy Drinks, CFO at Coca Cola Amatil – SPC Division, George Western Foods, Coles, a leading Australian supermarket retailer and at Nestle, the world’s largest food multinational.
Jim is passionate to mentor, develop and coach high performing finance teams whilst adding value by thinking strategically enterprise wide. His key strengths are his well-versed skills to champion strategic change and continuous improvement whilst partnering with executive leadership teams and key business stakeholders.
Other areas of expertise are being an overall strategy expert during times of change, financial statement management, finance team leadership, business divestment, financial planning and analysis, commercial business partnership, business transformation and portfolio optimisation.
[H5] Jim Filis
CEO
Jim Filis has a track record of success in total EBIT improvement. His most recent experience prior to joining the Heritage Brands team was in advisory, consulting to the ecommerce sector. Prior to this Jim held roles as CFO at Remedy Drinks, CFO at Coca Cola Amatil – SPC Division, George Western Foods, Coles, a leading Australian supermarket retailer and at Nestle, the world’s largest food multinational.
Jim is passionate to mentor, develop and coach high performing finance teams whilst adding value by thinking strategically enterprise wide. His key strengths are his well-versed skills to champion strategic change and continuous improvement whilst partnering with executive leadership teams and key business stakeholders.
Other areas of expertise are being an overall strategy expert during times of change, financial statement management, finance team leadership, business divestment, financial planning and analysis, commercial business partnership, business transformation and portfolio optimisation.
[H2] Our Mission
Curious
We are motivated to continuously improve,
learn and innovate. We do not fear failure
but use this as knowledge in our creative
collaborations towards success.
Collaborative
We value inclusivity, one team, one
unifying purpose. We work hard, we
do good and we have fun.
Committed
We are proudly Australian, ethical and
honest. We hold ourselves and each
other accountable to say what we do
and do what we say.
Curious
We are motivated to continuously improve, learn and innovate. We do not fear failure but use this as knowledge in our creative collaborations towards success.
Collaborative
We value inclusivity, one team, one unifying purpose. We work hard, we do good and we have fun.
Committed
We are proudly Australian, ethical and honest. We hold ourselves and each other accountable to say what we do and do what we say.
[H2] Governance Guidelines
The Corporate Governance Guidelines are corporate governance practices developed by the Board to help it fulfill its responsibility to stockholders to provide general direction and oversight of the management of the Company’s business affairs.
COMMITTEE CHARTERS
The Board of Directors has established the following standing committees — the Audit Committee, the Compensation Committee (which includes the Stock Plan Subcommittee), and the Nominating and Board Affairs Committee.
CORPORATE GOVERNANCE STATEMENT 31 JULY 2018
The Board of Heritage Brands Ltd (“the Company”) is committed to maintaining the highest standards of corporate governance. Corporate governance is about having a set of values that underpin the Company’s everyday activities and values that ensure fair dealing, transparency of actions and to protect the interests of stakeholders. The Company has been guided by the principles of corporate governance promoted by the National Stock Exchange (NSX). This statement outlines the main corporate governance practices followed by the Company, which take into account the operational requirements of the Company. The Company’s corporate governance framework includes a Board Charter and various policies, which are reviewed each year.
ROLE OF THE BOARD AND MANAGEMENT
The Board’s primary role is the overall operation and stewardship of the Company for the protection and enhancement of long-term shareholder value. To fulfil this role, the Board is responsible for setting the overall strategic direction, financial objectives and operational goals of the Company and monitoring management’s implementation of these. The Board is also responsible for overseeing succession planning for directors and senior management, determining remuneration for senior management and for directors (within shareholder approved limits), identifying and managing risk, monitoring the integrity of internal control and management information systems and approving and monitoring financial and other reporting. The Board has delegated responsibility for the day-to-day operations and administration of the Company to the senior management team and these responsibilities are delineated by formal delegated authority. These responsibilities are reviewed against appropriate performance indices and updated at regular intervals including annual salary reviews and setting of the Company’s key milestones.
BOARD SIZE AND COMPOSITION
The Board determines its size and composition, subject to the limits imposed by the Company’s Constitution, which requires a minimum of three and a maximum of ten directors. From time to time the Board may review the appropriate number of directors and may resolve to appoint additional directors who possess skills that will add value of the Board. New appointments are to be ratified by the members at the next Annual General Meeting.
ROLE OF THE CHAIRMAN
The Chairman, who is elected by the Board, presides over Board meetings and General Meetings of the Company. The Chairman’s responsibilities include providing effective leadership and ensuring effective performance of the Board and any committees and representing the views of the board to all relevant stakeholders. The Chairman is a non-executive director.
BOARD MEETINGS
Board meetings are held in accordance with a calendar agreed to by Board members. The Chairman or any Director may convene additional meetings if required. The Chairman establishes meeting agendas to ensure adequate coverage of financial, strategic and major risk areas throughout the year.
ACCESS TO INFORMATION AND ADVICE
All Directors have unrestricted access to Company’s records and information. The Board collectively, and each Director individually, has the right to seek independent professional advice at the Company’s expense to help them carry out their responsibilities. The Chairman’s prior approval is required, and it may not be unreasonably withheld and, in its absence, Board approval must be sought before committing to independent professional advice.
COMMITTEE CHARTERS
The Board of Directors has established the following standing committees — the Audit Committee, the Compensation Committee (which includes the Stock Plan Subcommittee), and the Nominating and Board Affairs Committee.
CORPORATE GOVERNANCE STATEMENT 31 JULY 2018
The Board of Heritage Brands Ltd (“the Company”) is committed to maintaining the highest standards of corporate governance. Corporate governance is about having a set of values th