Training Example: Liz Earle Beauty Company – Review the Data, Give Your Score & Compare to the Real AI Evaluation

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Liz Earle Award-Winning Skincare and Beauty Products

[IMG: superskin serum and superskin moisturiser]

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Revitalise your routine with 25% off*

Shop iconic skincare favourites and new must‑haves.

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Subscription service

Enjoy exclusive benefits and free postage on every order — the smarter way to stock up on your favourites, so you never run out again.

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Superskin™

Cleansers

Build your routine

Moisturisers

Glow range

Routines & Kits

Bath & Body

Toners

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Cleanse & Polish™

Our iconic cleanser with one sold every 19 seconds*​

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Liz Earle Beauty Rewards

With exclusive offers and discounts, start earning points today

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Calling all content creators

Join our Liz Earle Beauty community and earn exclusive rewards

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DISCOVER OUR NEW SUPERSKIN™ PRODUCTS

For firmer, plumper feeling skin*.

*Consumer testing

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SKINCARE TIPS & EXPERT ADVICE

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Our expert skincare guide for mature skin

Learn how to perfect your skincare routine, and wake up to renewed radiance

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The ultimate cleansing guide

Everything you need to know about cleansing, from expert tips to award-winning products

[IMG: Liz Earle Superskin range of products on a dark green background]

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Which serum is right for you?

Boost your routine and address your skin concerns with a results-driven serum

[IMG: Liz Earle model using a face cloth to apply cleanse & polish product to her face]

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The ultimate cleansing guide

Everything you need to know about cleansing, from expert tips to award-winning products

YOUR 5-STAR FAVOURITES

★★★★★

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★★★★★

Revitalise your routine with 25% off*

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25 products found

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[IMG: Superskin™ Advanced Lift & Define Serum 28ml]

[IMG: The word]

[IMG: The word]

25% OFF

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Superskin™ Advanced Lift & Define Serum 28ml

(106)

Scientifically proven to visibly firm, for more lifted and sculpted-looking facial contours

[IMG: Superskin™ Advanced Firming Serum-in-Moisturiser SPF 20 50ml]

[IMG: The word]

[IMG: The word]

25% OFF

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Superskin™ Advanced Firming Serum-in-Moisturiser SPF 20 50ml

(90)

Scientifically proven to boost skin’s elasticity and firmness in 2 weeks whilst helping protect skin from UV and future visible signs of sun damage

50ml jar

[IMG: Superskin™ Advanced Cleansing Balm & Cloth Neroli & Rose 100ml]

25% OFF

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Superskin™ Advanced Cleansing Balm & Cloth Neroli & Rose 100ml

(61)

Our luxurious formula is powered by acacia tree extract, the plant-based alternative to collagen, that helps to improve the look and feel of skin that's experienced collagen loss. ​Infused with pomegranate oil, this balm reveals skin that looks instantly hydrated and visibly transforms the appearance of your skin after two weeks with Liz Earle’s Superskin™ Advanced Nourishing Cleansing Balm, Beautifully scented with top notes of grapefruit, mandarin and lemon followed by rose and neroli with eucalyptus and cardamom in the base.

100ml Jar

All skin types

[IMG: Liz Earle Superskin advanced lift and define serum and serum in moisturiser on a bathroom shelf]

[H2]
DISCOVER OUR NEW SUPERSKIN™ PRODUCTS

For firmer, plumper feeling skin*.

*Consumer testing

[IMG: Perfectly Plump Skincare Routine]

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Perfectly Plump Skincare Routine

(37)

Try our Perfectly Plump skincare routine for visibly plumper skin in 14 days.

[IMG: Superskin™ Advanced Firming Serum-in-Moisturiser 50ml]

25% OFF

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Superskin™ Advanced Firming Serum-in-Moisturiser 50ml

(600)

Regain youthful volume in your skin with Liz Earle’s Superskin™ Advanced Firming Serum-In-Moisturiser. Our new intensely nourishing moisturiser hydrates and plumps skin to reduce the appearance of fine lines and wrinkles.

50ml jar

All skin types

[IMG: Superskin™ Advanced Brightening Essence 200ml]

25% OFF

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Superskin™ Advanced Brightening Essence 200ml

(333)

Helps reduce the appearance of dark spots and instantly soothes.

200ml bottle

All skin types

[IMG: a range of liz earle products with a 25% off roundel on]

[H2]
Revitalise your routine with 25% off*

Shop iconic skincare favourites and new must‑haves

SAVE 25%

[IMG: Superskin™ Advanced Nourishing Cleansing Balm 100ml]

25% OFF

[H2]
Superskin™ Advanced Nourishing Cleansing Balm 100ml

(269)

Our luxurious formula is powered by acacia tree extract, the plant-based alternative to collagen, that helps to improve the look and feel of skin that's experienced collagen loss. ​Infused with pomegranate oil, this balm reveals skin that looks instantly hydrated and visibly transforms the appearance of your skin after two weeks. Liz Earle’s Superskin™ Advanced Nourishing Cleansing Balm

100ml Jar

All skin types

Mature

[IMG: Superskin™ Moisturiser with natural neroli 50ml]

25% OFF

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Superskin™ Moisturiser with natural neroli 50ml

(2,642)

Our intensely nourishing moisturiser, scented with uplifting neroli essential oil, helps reduce the appearance of fine lines and wrinkles to leave skin looking plumper and smoother.

50ml jar

Dry

Mature

[IMG: Superskin™ Nourishing Night Cream 50ml]

[IMG: Award Winner]

25% OFF

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Superskin™ Nourishing Night Cream 50ml

(477)

Firms and brightens the appearance of skin while you sleep.

50ml jar

All skin types

[IMG: Superskin™ Day & Night Duo with natural neroli]

25% off our Perfect Pairs

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Superskin™ Day & Night Duo with natural neroli

(237)

Intensely nourish – day and night – for skin that looks firmer, brighter and plumper.

Dry

Mature

[IMG: Superskin™ Day & Night Duo for sensitive skin]

25% off our Perfect Pairs

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Superskin™ Day & Night Duo for sensitive skin

(62)

Intensely nourish – day and night – for skin that looks firmer, brighter and plumper.

Sensitive

Mature

[IMG: Superskin™ Eye Cream 15ml]

25% OFF

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Superskin™ Eye Cream 15ml

(512)

Lifts, firms and brightens the look of dark circles.

15ml jar

All skin types

[IMG: Superskin™ Face Serum 30ml]

25% OFF

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Superskin™ Face Serum 30ml

(567)

Lifts, firms and evens the appearance of skin tone.

30ml pump

All skin types

[IMG: Superskin™ Firm & Brighten Duo]

25% off our Perfect Pairs

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Superskin™ Firm & Brighten Duo

(62)

Lift, firm and brighten the appearance of skin.

All skin types

Mature

[IMG: Superskin™ Moisturiser unfragranced for sensitive skin 50ml]

25% OFF

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Superskin™ Moisturiser unfragranced for sensitive skin 50ml

(1,095)

Our intensely nourishing moisturiser, unfragranced for sensitive skin, helps reduce the appearance of fine lines and wrinkles to leave skin looking plumper and smoother.

50ml jar

Sensitive

Mature

[IMG: Superskin™ Concentrate 28ml]

25% OFF

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Superskin™ Concentrate 28ml

(504)

Balances, smoothes and softens overnight.

28ml pump

All skin types

[IMG: Superskin™ Microdermabrasion Polish 75ml]

25% OFF

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Superskin™ Microdermabrasion Polish 75ml

(274)

Advanced skin resurfacing for brighter, younger-looking skin.

75ml tube

All skin types

[IMG: Superskin™ Moisturiser with natural neroli 15ml]

[IMG: Travel size badge]

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Superskin™ Moisturiser with natural neroli 15ml

(2,642)

72 hours of hydration for plumper, firmer-looking skin.

15ml tube

All skin types

[IMG: Skincare Routine – Uplifting Daily Essentials]

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Skincare Routine – Uplifting Daily Essentials

(134)

Your daily cleanse, tone and moisturise ritual, infused with the uplifting scent of neroli.

Includes 3 products

Dry

Mature

[IMG: Skincare Routine – Hydrating Daily Essentials]

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Skincare Routine – Hydrating Daily Essentials

(30)

Cleanse, tone and hydrate with this simple, yet effective, three-step skincare routine.

Includes 3 products

Sensitive

Mature

[IMG: Superskin™ Superlip Balm 15ml]

25% OFF

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Superskin™ Superlip Balm 15ml

(300)

Plumps, conditions and protects.

15ml tube

All skin types

[IMG: Superskin™ Deluxe Collection]

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Superskin™ Deluxe Collection

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110 products found

Filter

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[IMG: Cleanse & Polish™ Hot Cloth Cleanser 200ml]

25% OFF

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Cleanse & Polish™ Hot Cloth Cleanser 200ml

(6,484)

Deeply cleanses while scientifically proven to hydrate and smooth the skin.

200ml tube + 2 pure cotton cloths

All skin types

Sensitive

[IMG: Cleanse & Glow™ Transforming Gel Cleanser 150ml]

25% OFF

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Cleanse & Glow™ Transforming Gel Cleanser 150ml

(1,143)

Reveal luminous, glowing skin and minimise the look of pores in just 30 seconds.

150ml tube

Dull & Lacklustre

[IMG: Superskin™ Advanced Cleansing Balm & Cloth Neroli & Rose 100ml]

25% OFF

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Superskin™ Advanced Cleansing Balm & Cloth Neroli & Rose 100ml

(61)

Our luxurious formula is powered by acacia tree extract, the plant-based alternative to collagen, that helps to improve the look and feel of skin that's experienced collagen loss. ​Infused with pomegranate oil, this balm reveals skin that looks instantly hydrated and visibly transforms the appearance of your skin after two weeks with Liz Earle’s Superskin™ Advanced Nourishing Cleansing Balm, Beautifully scented with top notes of grapefruit, mandarin and lemon followed by rose and neroli with eucalyptus and cardamom in the base.

100ml Jar

All skin types

[IMG: Liz Earle Beauty Co. travel size skincare products on a blue background]

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Choice of free sample

Spend £40+ to choose one, or £75+ to choose three - perfectly sized for travel, trials, or on-the-go beauty

*Terms and conditions apply

[IMG: Superskin™ Advanced Brightening Essence 200ml]

25% OFF

[H2]
Superskin™ Advanced Brightening Essence 200ml

(333)

Helps reduce the appearance of dark spots and instantly soothes.

200ml bottle

All skin types

[IMG: Restore & Glow™ Instant Radiance Serum 30ml]

25% OFF

[H2]
Restore & Glow™ Instant Radiance Serum 30ml

(227)

Helps minimise the visible signs of dull, tired looking skin, whilst recharging skin with moisture to boost radiance*

30ml pump

[IMG: Revitalise & Glow™ Radiance Reveal Night Cream 50ml]

25% OFF

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Revitalise & Glow™ Radiance Reveal Night Cream 50ml

(159)

Resurfaces overnight to reveal visibly glowing, even toned and renewed skin

50ml jar

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Buy now, pay later

Shop your beauty essentials today and pay in interest-free instalments with Klarna!

*Terms and conditions apply

[IMG: Iris & Nutmeg Hand Cream 50ml]

30% OFF

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Iris & Nutmeg Hand Cream 50ml

(4)

Intensively moisturises hands and conditions nails.

[IMG: Skin Repair™ Hydrating Night Cream 100ml]

30% OFF

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Skin Repair™ Hydrating Night Cream 100ml

(27)

Give your skin’s nightly renewal a moisture boost, for the rested look of 8 hours' sleep.

100ml tube

[IMG: 4-Piece Collection]

30% OFF

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4-Piece Collection

(1)

Pick up this luxurious 4- Piece Collection for a limited time only.

[IMG: 3-Piece Collection]

30% OFF

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3-Piece Collection

(1)

Pick up this luxurious 3- Piece Collection for a limited time only.

[IMG: Instant Boost™ Skin Tonic Toner 200ml]

25% OFF

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Instant Boost™ Skin Tonic Toner 200ml

(1,223)

Replenishes skin with soothing hydration to prep for your routine.

200ml bottle

All skin types

Sensitive

[IMG: Cleanse & Polish™ Hot Cloth Cleanser 200ml]

25% OFF

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Cleanse & Polish™ Hot Cloth Cleanser 200ml

(6,501)

Deeply cleanses while scientifically proven to hydrate and smooth the skin.

200ml tube

All skin types

Sensitive

[IMG: Superskin™ Advanced Firming Serum-in-Moisturiser SPF 20 50ml]

[IMG: The word]

[IMG: The word]

25% OFF

[H2]
Superskin™ Advanced Firming Serum-in-Moisturiser SPF 20 50ml

(90)

Scientifically proven to boost skin’s elasticity and firmness in 2 weeks whilst helping protect skin from UV and future visible signs of sun damage

50ml jar

[IMG: Skincare Routine – Glow Essentials]

[H2]
Skincare Routine – Glow Essentials

(427)

Illuminate your complexion every day with our radiance-boosting three-step routine.

Includes 3 products

Dull & Lacklustre

[IMG: Superskin™ Moisturiser with natural neroli 50ml]

25% OFF

[H2]
Superskin™ Moisturiser with natural neroli 50ml

(2,642)

Our intensely nourishing moisturiser, scented with uplifting neroli essential oil, helps reduce the appearance of fine lines and wrinkles to leave skin looking plumper and smoother.

50ml jar

Dry

Mature

[IMG: Skin Repair™ Rich Cream 50ml]

25% OFF

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Skin Repair™ Rich Cream 50ml

(926)

For 72 hours of intensive hydration.

50ml jar

Sensitive

Dry

[IMG: Skin Repair™ Light Cream 50ml]

25% OFF

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Skin Repair™ Light Cream 50ml

(692)

For 72 hours of balanced hydration.

50ml jar

Sensitive

Combination

[IMG: Superskin™ Nourishing Night Cream 50ml]

[IMG: Award Winner]

25% OFF

[H2]
Superskin™ Nourishing Night Cream 50ml

(477)

Firms and brightens the appearance of skin while you sleep.

50ml jar

All skin types

[IMG: Botanical Essence™ No.15 Eau de Parfum 50ml]

[IMG: Award Winner]

25% OFF

[H2]
Botanical Essence™ No.15 Eau de Parfum 50ml

(1,655)

Cocoon yourself in softness and warmth with this spicy fragrance.

50ml spray

[IMG: Eyebright™ Soothing Eye Lotion 150ml]

25% OFF

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Eyebright™ Soothing Eye Lotion 150ml

(1,114)

Gently cleanses, soothes and revitalises tired, puffy-looking eyes.

150ml bottle

All skin types

Sensitive

[IMG: Superskin™ Eye Cream 15ml]

25% OFF

[H2]
Superskin™ Eye Cream 15ml

(512)

Lifts, firms and brightens the look of dark circles.

15ml jar

All skin types

[IMG: Superskin™ Advanced Lift & Define Serum 28ml]

[IMG: The word]

[IMG: The word]

25% OFF

[H2]
Superskin™ Advanced Lift & Define Serum 28ml

(106)

Scientifically proven to visibly firm, for more lifted and sculpted-looking facial contours

You've viewed 22 of 110 products

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[H1] Liz Earle UK

HOW IT WORKS
HOW IT WORKS

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SIGN UP
SIGN UP
Register your details above to start giving exclusive lizearle.com rewards to your friends and family.
Register your details above to start giving exclusive lizearle.com rewards to your friends and family.

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SHARE
SHARE
Once you’ve signed up, your loved ones can use your personalised link or enter your name at basket (above ‘Order Summary’) to redeem their offer.
Once you’ve signed up, your loved ones can use your personalised link or enter your name at basket (above ‘Order Summary’) to redeem their offer.

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REDEEM DISCOUNT
REDEEM DISCOUNT
When they complete their first online order, you’ll receive a discount on your next order at lizearle.com as a thank you for sharing the botanical love.
When they complete their first online order, you'll receive a discount on your next order at lizearle.com as a thank you for sharing the botanical love.

FREQUENTLY ASKED QUESTIONS
FREQUENTLY ASKED QUESTIONS

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What is Refer a Friend?

Refer a Friend is our referral scheme on lizearle.com. Share the love for Liz Earle Beauty Co. with your friends and you can both receive a discount when they place their first order on site.

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How many people can I refer?

You can share the love for Liz Earle Beauty Co with as many people as you like. There are no limits on how many friends you can refer.

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Where can I find my referral link?

There are many ways to let your friends know that you have recommended them. Simply register your details above and select the best way for you to share with your friends.

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Will my referral link expire?

No, you can use the same referral link as many times as you would like or if you prefer simply tell your friends the name you registered with and they can enter this when placing their order.

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What requirements do my friends need to meet in order for a successful referral?

To be eligible for a referral, your friend will need to be a new customer, shopping on our website for the first time.

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I’ve been referred by a friend. How do I get my reward?

If your friend sent you a link, you’ll need to use that to register for the reward on lizearle.com. Or, before you check out, you can click “Been referred by a friend” when viewing your bag. You’ll then be able to enter the name of your friend who referred you.
Once you’ve registered for the reward, you’ll then receive your own unique promotion code, linked to your email address. Then, enter this code into the promotion code box on the checkout page to receive your discount.

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I referred a friend and they are being shown as “not eligible”, why is that?

This might be because your friend has already placed an order on lizearle.com.