Training Example: Lume Deodorant – Review the Data, Give Your Score & Compare to the Real AI Evaluation

Industry Context — Common BS Fingerprints in Beauty, Cosmetics & Personal Care
Generic Claims: visible results, transform your skin, unlock your natural beauty, trusted by millions…
Red Flags: before-and-after photos with different lighting or makeup, clinical claims without study citations, proprietary blend hiding ingredient concentrations, celebrity endorsement without FTC disclosure…
Semantic Drift Patterns: homepage claims clinical-grade but ingredients page shows basic cosmetics, claims natural and clean but ingredient lists include synthetic compounds, homepage targets luxury market but pricing is drugstore-level, claims dermatologist-developed but no dermatologist is named…
Proof Expectations: full ingredient lists (INCI format), specific clinical study references with sample sizes, named dermatologists or formulators with credentials, before-and-after with methodology disclosure…

Lume Deodorant

(https://lumedeodorant.com) 📸 Data Snapshot: May 25, 2026

Analyze the raw signals below. How would a machine score this business’s credibility?

Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.

🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Home | Best Deodorant For Women | Lume Whole Body Deodorant (https://lumedeodorant.com)
Title

Home | Best Deodorant For Women | Lume Whole Body Deodorant

Meta

Looking for a Whole Body Deodorant for women? Choose from Solid Stick, Cream Tube, and Spray Deodorants.

H1 Lume Deodorant
H2 Best Sellers
H2 Deodorant
H2 Body Care
H2 Shop By Scent
H2 Subscribe & Save
H2 Memorial Day Sitewide Sale
H2 Memorial Day Sitewide Sale
H2 Upgrade Your Hygiene Routine
H2 Build Your Own Bundle
H2 New & Notable
H2 Over 300,000 5 Star Reviews
H3 Sign up for VIP perks
H3 Follow Us
H3 Help
H3 About
H3 Shop
H3 Help
H3 About
H3 Shop
H4 Help
H4 About
H4 Shop
H4 Featured
H4 Featured
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER Build Your Own Bundle | How To Prevent Body Odor | Lume (https://lumedeodorant.com/products/build-your-own-bundle/)
Title

Build Your Own Bundle | How To Prevent Body Odor | Lume

Meta

Lume's doctor-developed deodorants are hypoallergenic, baking soda free, and safe for sensitive skin with outrageous 72-hour odor protection for your whole body. Shop now.

H1 Lume Deodorant
H2 Best Sellers
H2 Deodorant
H2 Body Care
H2 Shop By Scent
H2 Subscribe & Save
H2 Deodorant
H2 Wash
H2 Wipes
H2 Soap
H2 Body Cream
H2 Laundry
H3 Soft Powder
H3 Toasted Coconut
H3 Clean Tangerine
H3 Peony Rose
H3 Lavender Sage
H3 Fresh Alpine
H3 Unscented
H3 Minted Cucumber
H3 Vanilla Bliss
H3 Vanilla Bliss
H3 Fresh Spring
H3 Soft Powder
H3 Vanilla Bliss
H3 Minted Cucumber
H3 Soft Powder
H3 Toasted Coconut
H3 Clean Tangerine
H3 Peony Rose
H3 Lavender Sage
H3 Unscented
H3 Vanilla Bliss
H3 Soft Powder
H3 Clean Tangerine
H3 Soft Powder
H3 Toasted Coconut
H3 Clean Tangerine
H3 Peony Rose
H3 Lavender Sage
H3 Fresh Alpine
H3 Unscented
H3 Minted Cucumber
H3 Vanilla Bliss
H3 Vanilla Bliss
H3 Fresh Spring
H3 Soft Powder
H3 Vanilla Bliss
H3 Minted Cucumber
H3 Soft Powder
H3 Toasted Coconut
H3 Clean Tangerine
H3 Peony Rose
H3 Lavender Sage
H3 Unscented
H3 Vanilla Bliss
H3 Soft Powder
H3 Clean Tangerine
H3 Toasted Coconut
H3 Clean Tangerine
H3 Lavender Sage
H3 Fresh Alpine
H3 Unscented
H3 Peony Rose
H3 Soft Powder
H3 Minted Cucumber
H3 Vanilla Bliss
H3 Soft Powder
H3 Unscented
H3 Lavender Sage
H3 Clean Tangerine
H3 Clean Tangerine
H3 Peony Rose
H3 Fresh Alpine
H3 Unscented
H3 Lavender Sage
H3 Toasted Coconut
H3 Minted Cucumber
H3 Vanilla Bliss
H3 Toasted Coconut
H3 Clean Tangerine
H3 Lavender Sage
H3 Fresh Alpine
H3 Unscented
H3 Peony Rose
H3 Soft Powder
H3 Minted Cucumber
H3 Vanilla Bliss
H3 Soft Powder
H3 Unscented
H3 Lavender Sage
H3 Clean Tangerine
H3 Clean Tangerine
H3 Peony Rose
H3 Fresh Alpine
H3 Unscented
H3 Lavender Sage
H3 Toasted Coconut
H3 Minted Cucumber
H3 Vanilla Bliss
H3 Soft Powder
H3 Toasted Coconut
H3 Clean Tangerine
H3 Peony Rose
H3 Lavender Sage
H3 Unscented
H3 Clean Tangerine
H3 Lavender Sage
H3 Unscented
H3 Soft Powder
H3 Toasted Coconut
H3 Clean Tangerine
H3 Peony Rose
H3 Lavender Sage
H3 Unscented
H3 Clean Tangerine
H3 Lavender Sage
H3 Unscented
H3 Soft Powder Deo Wipes – 15ct
H3 Soft Powder Deo Wipes – 45ct
H3 Cool Cucumber Deo Wipes – 15ct
H3 Cool Cucumber Deo Wipes – 45ct
H3 Toasted Coconut
H3 Clean Tangerine
H3 Peony Rose
H3 Lavender Sage
H3 Unscented
H3 Clean Tangerine
H3 Lavender Sage
H3 Unscented
H3 Detergent Booster
H3 Sign up for VIP perks
H3 Follow Us
H3 Help
H3 About
H3 Shop
H3 Help
H3 About
H3 Shop
H4 Help
H4 About
H4 Shop
H4 Featured
H4 Featured
NAV_HEADER_HEADING_REPEATED_FOOTER Meet Our Best Sellers | Best Deodorant For Body Odor | Lume (https://lumedeodorant.com/collections/most-popular-products/)
Title

Meet Our Best Sellers | Best Deodorant For Body Odor | Lume

Meta

Our top selling women’s full body deodorant and body care products all in one spot.

H1 Lume Deodorant
H2 Best Sellers
H2 Deodorant
H2 Body Care
H2 Shop By Scent
H2 Subscribe & Save
H2 FAQs
H3 How does Lume Deodorant work?
H3 Where can I use Lume products?
H3 What’s the difference between Whole Body Deodorant and Sweat Control?
H3 Sign up for VIP perks
H3 Follow Us
H3 Help
H3 About
H3 Shop
H3 Help
H3 About
H3 Shop
H4 Help
H4 About
H4 Shop
H4 Featured
H4 Featured
NAV_HEADER_HEADING_REPEATED_FOOTER Vanilla Bliss | Lume Deodorant (https://lumedeodorant.com/collections/vanilla-bliss/)
Title

Vanilla Bliss | Lume Deodorant

Meta

Don't miss the cozy vanilla deodorant scent you've been waiting for!

H1 Lume Deodorant
H2 Best Sellers
H2 Deodorant
H2 Body Care
H2 Shop By Scent
H2 Subscribe & Save
H2 Smells Like Pure Bliss
H2 Build Your Own Bundle
H2 Prepare To Be Obsessed
H3 Sign up for VIP perks
H3 Follow Us
H3 Help
H3 About
H3 Shop
H3 Help
H3 About
H3 Shop
H4 Help
H4 About
H4 Shop
H4 Featured
H4 Featured
H5 CUSTOMER FAV
H5 MAKE IT YOURS
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://lumedeodorant.com) Home | Best Deodorant For Women | Lume Whole Body Deodorant
[IMG: Hands holding Lume and the text 15% off orders $40+ with code MDW15 and 25% off $60+ with code MDW25]
[IMG: Hands holding Lume and the text 15% off orders $40+ with code MDW15 and 25% off $60+ with code MDW25]
THIS WEEKEND ONLY!
[H2] Memorial Day Sitewide Sale
Stock up for summer and save up to 25% sitewide.Shop NowLove It or Leave It: 60-Day Return Window (U.S.)THIS WEEKEND ONLY!
[H2] Memorial Day Sitewide Sale
Stock up for summer and save up to 25% sitewide.Shop NowLove It or Leave It: 60-Day Return Window (U.S.)Powered by Mandelic Acid72 Hour Odor ControlBaking Soda & Dye FreeVegan & Cruelty FreeDoctor DevelopedFor Underarms & Whole BodyPowered by Mandelic Acid72 Hour Odor ControlBaking Soda & Dye FreeVegan & Cruelty FreeDoctor DevelopedFor Underarms & Whole Body
[H2] Upgrade Your Hygiene Routine
[IMG: Lume Solid Deodorant products]
Solid Stick Deo
[IMG: Lume Spray Deodorant products]
Spray Deo
[IMG: Lume Cream Deodorant products]
Cream Deo
[IMG: Lume Wash products]
Body WashShop All Lume Endless Possibilities
[H2] Build Your Own Bundle
Save up to 30% — the more you add to your bundle, the more you save!Choose Products →
[IMG: A woman holding various Lume products with a pink backdrop]
[H2] New & Notable
New!
[IMG: Acidified Body Wash]
Acidified Body WashSoft PowderAdd to CartDiscounted Price:  $20Subscribe & SaveSubscribeDiscounted Price:  $17New!
[IMG: Spray Deodorant]
Spray DeodorantToasted CoconutAdd to CartDiscounted Price:  $15Subscribe & SaveSubscribeDiscounted Price:  $12.75New!
[IMG: Deodorant Wipes (45 count)]
Deodorant Wipes (45 count)Soft PowderAdd to CartDiscounted Price:  $16Subscribe & SaveSubscribeDiscounted Price:  $13.60New!
[IMG: Sweat Control Spray Deodorant]
Sweat Control Spray DeodorantSoft PowderAdd to CartDiscounted Price:  $15Subscribe & SaveSubscribeDiscounted Price:  $12.75New!
[IMG: Spray Deodorant]
Spray DeodorantMinted CucumberAdd to CartDiscounted Price:  $15Subscribe & SaveSubscribeDiscounted Price:  $12.75Make It Yours
[IMG: Build Your Own Bundle]
Build Your Own BundleCustomize
[IMG: Travel Kit]
Travel Kit Mini Deo, Mini Wash, Mini Body Cream or WipesCustomize$20Next slidePrevious slide
[H2] Over 300,000 5 Star Reviews
[IMG: Ali]
[IMG: Ashley]
[IMG: Ashlyn]
[IMG: J]
[IMG: Kelani]
Odor ControlUnderarmsDoctor DevelopedValueScentOdor ControlUnderarmsDoctor DevelopedValueScent"No stink! WOOHOO!!!!"This weekend we spent 3 days in the hot sun and I FORGOT my deodorant. I was AMAZED when I realized.... I didn't stink!!! I was amazed and flabbergasted! I did numerous pit checks. No stink! WOOHOO!!!!Diana L.“I don’t even give [odor] a second thought anymore.”18 hours no problem, 24, you're cool, 72 and still fine. For years I've dreaded being stinky. With Lume, I don't even give it a second thought anymore. Lume makes me feel like the deodorant industry has been cheating us for decades.Samsara“Basically two days without a shower and not a hint of odor.”Got stuck with a canceled flight in the airport in Miami, hot and sweaty, basically two days without a shower and not even a hint of odor. I cannot believe how good this works!A.C.“I can wear tank tops freely again”I was struggling with underarm funk and I was at my wits end. I swear by your product, and it has given me my life back from fear of STANK!!! I can wear tank tops freely again and don’t dread the after gym funk because THERE IS NONE!!!Jill“3 Days and the inflammation is gone!”3 days of using this product & the inflammation is gone! The darkness is fading to where it is barely noticeable. She doesn’t have to feel self conscious about armpit odor anymore.Kristi“I never have to check and see if my pits smell. Yay!”I used to have deodorant in my car, purse, and all around the house. After one week using Lume I put it on in the morning and never have to check and see if my pits smell.
Yay! One less worry for this busy momma.Enjelica“I am good all day with no smell AND no irritation!”Dr. Klingman, thank you! I use a wheelchair and sit in my chair full-time. After hours of sitting, my skin gets irritated and stinky. I put the cream on in the morning and I am good all day with no smell AND no irritation!Deborah“Thank you, Doctor!”No more body odor! I recently had 3 surgeries and even when I was unable to take baths and had to shower, I didn’t get bad odor for 2-3 days! My daughter gave me a tube instead of flowers! Thank you, Doctor!Jenny“SAFE to use all over.”I absolutely love this product. More importantly what makes me a fan is that it’s SAFE to use all over. Thanks for taking so much time to ensure the effectiveness and safety of this product.Anna“Worth every penny.”I was delighted to have no odor, even upon waking the next morning. I can't tell you how happy I am to have found something that works. It is worth every penny.Carol“I’ve actually s-a-v-e-d money”I’m not sure who wants to read this, but I’ve actually s-a-v-e-d money using Lume over the past 3 years. I’ve completely eliminated a need for a second bathing. I’m saving a bundle on additional electric, hot water, laundering towels, soap, shampoo & deodorant.Sue“Paying less for a MUCH better product.”The ONLY product I have ever ordered that does what it says it will do. Worth the cost a hundred times over. When you factor in the amount you use compared to other deodorants and reapplying, you are really paying less for a MUCH better product.Tammy“You don’t even need perfume”I'm OBSESSED!! Vanilla Bliss smells divine, it reminds me of a clean vanilla mixed with gourmand/sweet cream addition. You dont even need perfume if you are wearing this! It lasted all day as well! Very pleased with this scent and product!Lexi“Smells SO Delicious”I started using Toasted Coconut, and I dearly love it! This is the first time I’ve worn a deodorant that smells SO Delicious that I had to go out and buy a pie!Suzanne“AMAZING. HEAVENLY.”Toasted Coconut is AMAZING. HEAVENLY. Works even better than it smells! I am a busy mom & dairy goat farmer, not one bit of stink since the 1st application! I did apply again this morning to underarms simply to revamp the amazing smell.Jay
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SUB-PAGE (https://lumedeodorant.com/products/build-your-own-bundle/) Build Your Own Bundle | How To Prevent Body Odor | Lume
[H1] Build YourOwn Bundle
Save up to 30%—the more you add to your bundle, the more you save! This offer cannot be combined with any other offers.
[IMG: Dr. Shannon Klingman smiling in white lab coat with Lume products in hands]
Save up to 30%—the more you add to your bundle, the more you save! This offer cannot be combined with any other offers.
[IMG: Lume Deodorant product photo]
Deodorant
[IMG: Lume Wash product photo]
Wash
[IMG: Lume Wipes product photo]
Wipes
[IMG: Lume Soap product photo]
Soap
[IMG: Lume Body Cream product photo]
Body Cream
[IMG: Lume Laundry product photo]
Laundry
[H2] Deodorant
Clinically proven 72 hour odor control. Choose aluminum free or Sweat Control powered by aluminum salts.
[IMG: Lume Aluminum-Free Solid Stick product]
Aluminum-Free Solid Stick$15Show 9 scents
[IMG: Lume Aluminum-Free Solid Stick product]
Aluminum-Free Solid Stick
[IMG: Soft Powder]
[H3] Soft Powder
$15
[IMG: Toasted Coconut]
[H3] Toasted Coconut
$15
[IMG: Clean Tangerine]
[H3] Clean Tangerine
$15
[IMG: Peony Rose]
[H3] Peony Rose
$15
[IMG: Lavender Sage]
[H3] Lavender Sage
$15
[IMG: Fresh Alpine]
[H3] Fresh Alpine
$15
[IMG: Unscented]
[H3] Unscented
$15Out of Stock
[IMG: Minted Cucumber]
[H3] Minted Cucumber
$15Out of Stock
[IMG: Vanilla Bliss]
[H3] Vanilla Bliss
$15
[IMG: Lume Clinical Strength Sweat Control Solid product]
Clinical Strength Sweat Control Solid$15Show 3 scents
[IMG: Lume Clinical Strength Sweat Control Solid product]
Clinical Strength Sweat Control SolidNew!
[IMG: Vanilla Bliss]
[H3] Vanilla Bliss
$15New!
[IMG: Fresh Spring]
[H3] Fresh Spring
$15
[IMG: Soft Powder]
[H3] Soft Powder
$15
[IMG: Lume Aluminum-Free Spray product]
Aluminum-Free Spray$15Show 8 scents
[IMG: Lume Aluminum-Free Spray product]
Aluminum-Free SprayNew!
[IMG: Vanilla Bliss]
[H3] Vanilla Bliss
$15New!
[IMG: Minted Cucumber]
[H3] Minted Cucumber
$15
[IMG: Soft Powder]
[H3] Soft Powder
$15New!
[IMG: Toasted Coconut]
[H3] Toasted Coconut
$15
[IMG: Clean Tangerine]
[H3] Clean Tangerine
$15New!
[IMG: Peony Rose]
[H3] Peony Rose
$15
[IMG: Lavender Sage]
[H3] Lavender Sage
$15
[IMG: Unscented]
[H3] Unscented
$15
[IMG: Lume Sweat Control Spray product]
Sweat Control Spray$15Show 3 scents
[IMG: Lume Sweat Control Spray product]
Sweat Control SprayNew!
[IMG: Vanilla Bliss]
[H3] Vanilla Bliss
$15New!
[IMG: Soft Powder]
[H3] Soft Powder
$15New!
[IMG: Clean Tangerine]
[H3] Clean Tangerine
$15
[IMG: Soft Powder]
[H3] Soft Powder
$15
[IMG: Toasted Coconut]
[H3] Toasted Coconut
$15
[IMG: Clean Tangerine]
[H3] Clean Tangerine
$15
[IMG: Peony Rose]
[H3] Peony Rose
$15
[IMG: Lavender Sage]
[H3] Lavender Sage
$15
[IMG: Fresh Alpine]
[H3] Fresh Alpine
$15
[IMG: Unscented]
[H3] Unscented
$15Out of Stock
[IMG: Minted Cucumber]
[H3] Minted Cucumber
$15Out of Stock
[IMG: Vanilla Bliss]
[H3] Vanilla Bliss
$15New!
[IMG: Vanilla Bliss]
[H3] Vanilla Bliss
$15New!
[IMG: Fresh Spring]
[H3] Fresh Spring
$15
[IMG: Soft Powder]
[H3] Soft Powder
$15New!
[IMG: Vanilla Bliss]
[H3] Vanilla Bliss
$15New!
[IMG: Minted Cucumber]
[H3] Minted Cucumber
$15
[IMG: Soft Powder]
[H3] Soft Powder
$15New!
[IMG: Toasted Coconut]
[H3] Toasted Coconut
$15
[IMG: Clean Tangerine]
[H3] Clean Tangerine
$15New!
[IMG: Peony Rose]
[H3] Peony Rose
$15
[IMG: Lavender Sage]
[H3] Lavender Sage
$15
[IMG: Unscented]
[H3] Unscented
$15New!
[IMG: Vanilla Bliss]
[H3] Vanilla Bliss
$15New!
[IMG: Soft Powder]
[H3] Soft Powder
$15New!
[IMG: Clean Tangerine]
[H3] Clean Tangerine
$15
[IMG: Lume Aluminum-Free Cream Tube product]
Aluminum-Free Cream Tube$20Show 9 scents
[IMG: Lume Aluminum-Free Cream Tube product]
Aluminum-Free Cream Tube
[IMG: Toasted Coconut]
[H3] Toasted Coconut
$20
[IMG: Clean Tangerine]
[H3] Clean Tangerine
$20
[IMG: Lavender Sage]
[H3] Lavender Sage
$20
[IMG: Fresh Alpine]
[H3] Fresh Alpine
$20Out of Stock
[IMG: Unscented]
[H3] Unscented
$20Out of Stock
[IMG: Peony Rose]
[H3] Peony Rose
$20Out of Stock
[IMG: Soft Powder]
[H3] Soft Powder
$20Out of Stock
[IMG: Minted Cucumber]
[H3] Minted Cucumber
$20Out of Stock
[IMG: Vanilla Bliss]
[H3] Vanilla Bliss
$20
[IMG: Lume + Sweat Control Tube product]
+ Sweat Control Tube$20Show 4 scents
[IMG: Lume + Sweat Control Tube product]
+ Sweat Control Tube
[IMG: Soft Powder]
[H3] Soft Powder
$20Out of Stock
[IMG: Unscented]
[H3] Unscented
$20Out of Stock
[IMG: Lavender Sage]
[H3] Lavender Sage
$20Out of Stock
[IMG: Clean Tangerine]
[H3] Clean Tangerine
$20
[IMG: Lume Aluminum-Free Cream Stick product]
Aluminum-Free Cream Stick$15Show 8 scents
[IMG: Lume Aluminum-Free Cream Stick product]
Aluminum-Free Cream Stick
[IMG: Clean Tangerine]
[H3] Clean Tangerine
$15
[IMG: Peony Rose]
[H3] Peony Rose
$15
[IMG: Fresh Alpine]
[H3] Fresh Alpine
$15
[IMG: Unscented]
[H3] Unscented
$15Out of Stock
[IMG: Lavender Sage]
[H3] Lavender Sage
$15Out of Stock
[IMG: Toasted Coconut]
[H3] Toasted Coconut
$15Out of Stock
[IMG: Minted Cucumber]
[H3] Minted Cucumber
$15Out of Stock
[IMG: Vanilla Bliss]
[H3] Vanilla Bliss
$15
[IMG: Toasted Coconut]
[H3] Toasted Coconut
$20
[IMG: Clean Tangerine]
[H3] Clean Tangerine
$20
[IMG: Lavender Sage]
[H3] Lavender Sage
$20
[IMG: Fresh Alpine]
[H3] Fresh Alpine
$20Out of Stock
[IMG: Unscented]
[H3] Unscented
$20Out of Stock
[IMG: Peony Rose]
[H3] Peony Rose
$20Out of Stock
[IMG: Soft Powder]
[H3] Soft Powder
$20Out of Stock
[IMG: Minted Cucumber]
[H3] Minted Cucumber
$20Out of Stock
[IMG: Vanilla Bliss]
[H3] Vanilla Bliss
$20
[IMG: Soft Powder]
[H3] Soft Powder
$20Out of Stock
[IMG: Unscented]
[H3] Unscented
$20Out of Stock
[IMG: Lavender Sage]
[H3] Lavender Sage
$20Out of Stock
[IMG: Clean Tangerine]
[H3] Clean Tangerine
$20
[IMG: Clean Tangerine]
[H3] Clean Tangerine
$15
[IMG: Peony Rose]
[H3] Peony Rose
$15
[IMG: Fresh Alpine]
[H3] Fresh Alpine
$15
[IMG: Unscented]
[H3] Unscented
$15Out of Stock
[IMG: Lavender Sage]
[H3] Lavender Sage
$15Out of Stock
[IMG: Toasted Coconut]
[H3] Toasted Coconut
$15Out of Stock
[IMG: Minted Cucumber]
[H3] Minted Cucumber
$15Out of Stock
[IMG: Vanilla Bliss]
[H3] Vanilla Bliss
$15
[H2] Wash
Lather up, get clean, and control odor for 24 hours.
[IMG: Lume Body Wash product]
Body Wash$20Show 6 scents
[IMG: Lume Body Wash product]
Body WashNew!
[IMG: Soft Powder]
[H3] Soft Powder
$20
[IMG: Toasted Coconut]
[H3] Toasted Coconut
$20
[IMG: Clean Tangerine]
[H3] Clean Tangerine
$20
[IMG: Peony Rose]
[H3] Peony Rose
$20
[IMG: Lavender Sage]
[H3] Lavender Sage
$20
[IMG: Unscented]
[H3] Unscented
$20
[IMG: Lume Cleansing Bar product]
Cleansing Bar$20Show 3 scents
[IMG: Lume Cleansing Bar product]
Cleansing Bar
[IMG: Clean Tangerine]
[H3] Clean Tangerine
$20
[IMG: Lavender Sage]
[H3] Lavender Sage
$20
[IMG: Unscented]
[H3] Unscented
$20New!
[IMG: Soft Powder]
[H3] Soft Powder
$20
[IMG: Toasted Coconut]
[H3] Toasted Coconut
$20
[IMG: Clean Tangerine]
[H3] Clean Tangerine
$20
[IMG: Peony Rose]
[H3] Peony Rose
$20
[IMG: Lavender Sage]
[H3] Lavender Sage
$20
[IMG: Unscented]
[H3] Unscented
$20
[IMG: Clean Tangerine]
[H3] Clean Tangerine
$20
[IMG: Lavender Sage]
[H3] Lavender Sage
$20
[IMG: Unscented]
[H3] Unscented
$20
[H2] Wipes
Conveniently refresh and control odor for 24 hours.New!
[IMG: Soft Powder Deo Wipes - 15ct]
[H3] Soft Powder Deo Wipes - 15ct
$8New!
[IMG: Soft Powder Deo Wipes - 45ct]
[H3] Soft Powder Deo Wipes - 45ct
$16
[IMG: Cool Cucumber Deo Wipes - 15ct]
[H3] Cool Cucumber Deo Wipes - 15ct
$8Out of Stock
[IMG: Cool Cucumber Deo Wipes - 45ct]
[H3] Cool Cucumber Deo Wipes - 45ct
$16
[H2] Soap
Rich moisture, gentle cleansing, long lasting bar.
[IMG: Toasted Coconut]
[H3] Toasted Coconut
$7
[IMG: Clean Tangerine]
[H3] Clean Tangerine
$7
[IMG: Peony Rose]
[H3] Peony Rose
$7
[IMG: Lavender Sage]
[H3] Lavender Sage
$7
[IMG: Unscented]
[H3] Unscented
$7
[H2] Body Cream
Hydrate, exfoliate, and smooth the appearance of rough and bumpy skin.
[IMG: Clean Tangerine]
[H3] Clean Tangerine
$30
[IMG: Lavender Sage]
[H3] Lavender Sage
$30
[IMG: Unscented]
[H3] Unscented
$30
[H2] Laundry
Use with your favorite detergent to remove odor trapped in clothes.
[IMG: Detergent Booster]
[H3] Detergent Booster
$16You're 2 items away from saving 5%!5% Off10% Off15% Off20% Off30% OffReview Bundle
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SUB-PAGE (https://lumedeodorant.com/collections/most-popular-products/) Meet Our Best Sellers | Best Deodorant For Body Odor | Lume
[H1] Best Sellers
Our top selling products, all in one spot.
[IMG: Starter Pack Bundle]
4.14,753 ReviewsStarter Pack BundleDeodorant, Body Wash, & more!Customize$30Subscribe & SaveSubscribeDiscounted Price:  $25.73New Scents!
[IMG: Stick It To B.O. 3-Pack]
4.61,450 ReviewsStick It To B.O. 3-Pack Solid or Cream Stick DeodorantCustomize$33Subscribe & SaveSubscribeDiscounted Price:  $28.05
[IMG: Invisible Cream Deo Trio]
4.7631 ReviewsInvisible Cream Deo Trio Cream Tube DeodorantCustomize$45Subscribe & SaveSubscribeDiscounted Price:  $38.25
[IMG: You Glow Girl 3-Pack]
4.8375 ReviewsYou Glow Girl 3-Pack Body Wash or Cleansing BarCustomize$45Subscribe & SaveSubscribeDiscounted Price:  $38.25Make It Yours
[IMG: Build Your Own Bundle]
4.81,030 ReviewsBuild Your Own BundleCustomize
[IMG: Spray & Slay 3-Pack]
4.7297 ReviewsSpray & Slay 3-Pack Spray DeodorantCustomize$33Subscribe & SaveSubscribeDiscounted Price:  $28.05
[IMG: Travel Kit]
4.834 ReviewsTravel Kit Mini Deo, Mini Wash, Mini Body Cream or WipesCustomize$20Out of Stock
[IMG: Deodorant Wipes 3-Pack]
4.7337 ReviewsDeodorant Wipes 3-PackCool Cucumber 45ct WipesNotify Me
[H2] FAQs
[H3] How does Lume Deodorant work?
Lume is often called the best deodorant for women because it doesn’t just mask odor with fragrance, it stops odor before it starts. Our powerhouse ingredient is Mandelic Acid, a gentle AHA with a naturally low pH. That low pH helps keep odor causing bacteria from growing on your skin. And when you stop feeding the bacteria, you stop the odor.
[H3] Where can I use Lume products?
[H3] What’s the difference between Whole Body Deodorant and Sweat Control?
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SUB-PAGE (https://lumedeodorant.com/collections/vanilla-bliss/) Vanilla Bliss | Lume Deodorant
[H1] Vanilla Bliss
Vanilla bean and tonka intertwine with sandalwood for a deliciously cozy scent.Clinical Strength
[IMG: Sweat Control Solid Deodorant]
4.928 ReviewsSweat Control Solid DeodorantVanilla BlissAdd to CartDiscounted Price:  $15Subscribe & SaveSubscribeDiscounted Price:  $12.75New!
[IMG: Spray Deodorant]
4.923 ReviewsSpray DeodorantVanilla BlissAdd to CartDiscounted Price:  $15Subscribe & SaveSubscribeDiscounted Price:  $12.75
[IMG: Stick of Lume deodorant in Vanilla Bliss against vanilla beans and flowers.]
[IMG: Stick of Lume deodorant in Vanilla Bliss against vanilla beans and flowers.]
[H5] CUSTOMER FAV
[H2] Smells Like Pure Bliss
Indulgent vanilla bean layered with warm tonka and sandalwood — cozy, craveable, unforgettable. And beyond the scent? Clinically proven odor control that stops odor at the source and keeps you fresh all day.New!
[IMG: Sweat Control Spray Deodorant]
5.018 ReviewsSweat Control Spray DeodorantVanilla BlissAdd to CartDiscounted Price:  $15Subscribe & SaveSubscribeDiscounted Price:  $12.75
[IMG: Sweat Control Solid Deodorant 3-Pack]
5.02 ReviewsSweat Control Solid Deodorant 3-PackVanilla BlissAdd to CartDiscounted Price:  $33Subscribe & SaveSubscribeDiscounted Price:  $28.05
[IMG: Spray Deodorant 3-Pack]
5.03 ReviewsSpray Deodorant 3-PackVanilla BlissAdd to CartDiscounted Price:  $33Subscribe & SaveSubscribeDiscounted Price:  $28.05
[IMG: Sweat Control Spray Deodorant 3-Pack]
5.02 ReviewsSweat Control Spray Deodorant 3-PackVanilla BlissAdd to CartDiscounted Price:  $33Subscribe & SaveSubscribeDiscounted Price:  $28.05
[IMG: Woman holding four Lume products]
[IMG: Woman holding four Lume products]
[H5] MAKE IT YOURS
[H2] Build Your Own Bundle
Mix, match, and save up to 30%. Your favorites, your way!BUILD YOUR BUNDLEOut of Stock
[IMG: Cream Stick Deodorant 3-Pack]
4.748 ReviewsCream Stick Deodorant 3-PackVanilla BlissNotify MeOut of Stock
[IMG: Solid Stick Deodorant 3-Pack]
4.766 ReviewsSolid Stick Deodorant 3-PackVanilla BlissNotify MeOut of Stock
[IMG: Cream Tube Deodorant]
4.8115 ReviewsCream Tube DeodorantVanilla BlissNotify MeOut of Stock
[IMG: Cream Stick Deodorant]
4.878 ReviewsCream Stick DeodorantVanilla BlissNotify MeOut of Stock
[IMG: Solid Stick Deodorant]
4.7136 ReviewsSolid Stick DeodorantVanilla BlissNotify Me
[IMG: Stick of aluminum free solid deodorant in Vanilla Bliss leaning against vanilla beans and flowers.]
GET YOUR BLISS ON
[H2] Prepare To Be Obsessed
Creamy vanilla elevated with tonka and sandalwood for a deliciously warm finish. Formulated to lower skin’s pH to stop odor at the source—not just cover it up—for long lasting freshness that smells as good as it works.
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🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
255Review mentions (all pages)
4External proof links (all pages)
PageReviewsProof links
/ (home) 71 1
/products/build-your-own-bundle/ 35 1
/collections/most-popular-products/ 67 1
/collections/vanilla-bliss/ 82 1
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage — no schema detected (entity gap)
/products/build-your-own-bundle/
{
    "@context": "https://schema.org/",
    "@type": "Product",
    "name": "Build Your Own Bundle",
    "image": "https://cdn.shopify.com/s/files/1/0172/9173/9236/files/pdp-byob-lifestyle_1.png?v=1719941907",
    "category": "BYOB",
    "gtin12": "850056671866",
    "offers": {
        "@type": "Offer",
        "priceCurrency": "USD",
        "price": 15,
        "availability": "https://schema.org/OutOfStock",
        "url": "https://lumedeodorant.com/products/build-your-own-bundle"
    },
    "aggregateRating": {
        "@type": "AggregateRating",
        "ratingValue": 4.8,
        "reviewCount": 1030
    },
    "description": "Save up to 30%—the more you add to your bundle, the more you save! This offer cannot be combined with any other offers.",
    "brand": {
        "@type": "Brand",
        "name": "Lume"
    },
    "sku": "9050109811",
    "productID": "build-your-own-bundle",
    "additionalProperty": [
        {
            "@type": "PropertyValue",
            "name": "Product Type",
            "value": "BYOB"
        }
    ]
}
/collections/most-popular-products/
{
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
        {
            "@type": "Question",
            "name": "How does Lume Deodorant work?",
            "acceptedAnswer": {
                "@type": "Answer",
                "text": "Lume is often called the best deodorant for women because it doesn’t just mask odor with fragrance, it stops odor before it starts. Our powerhouse ingredient is Mandelic Acid, a gentle AHA with a naturally low pH. That low pH helps keep odor causing bacteria from growing on your skin. And when you stop feeding the bacteria, you stop the odor."
            }
        },
        {
            "@type": "Question",
            "name": "Where can I use Lume products?",
            "acceptedAnswer": {
                "@type": "Answer",
                "text": "Lume Washes, Wipes, and Whole Body Deodorants can be used anywhere external odor happens. Think underarms, underboobs, tummy folds, belly buttons, thigh folds, vulvas, and butt cracks.\n\nOur clinical strength Sweat Control Solid and Sweat Control Spray are deodorant and antiperspirant specifically designed for underarms."
            }
        },
        {
            "@type": "Question",
            "name": "What’s the difference between Whole Body Deodorant and Sweat Control?",
            "acceptedAnswer": {
                "@type": "Answer",
                "text": "Lume Whole Body Deodorants are made to be safe for even your most sensitive and intimate areas, and you can use them anywhere you want to control odor.\n\nOur Cream Sweat Control can also be used anywhere on the body for odor and sweat control.\n\nOur Sweat Control Solid Stick and Sweat Control Spray are clinical strength antiperspirants made just for underarms to help reduce odor and sweat."
            }
        }
    ]
}
/collections/vanilla-bliss/ — no schema detected (entity gap)

Your Diagnosis

Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.

Information Density 0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence 0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof 0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint 0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority 0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score 0 / 100
💡 Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)

These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.

Information Density

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Semantic Alignment

Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.

Trust & Proof

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Commodity Fingerprint

Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.

Identity & Authority

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.

B
BS Level
Beauty, Cosmetics & Personal Care
45.3 Avg BS

Based on 1456 businesses audited.

BS Detector

Beauty, Cosmetics & Personal Care BS: Lume Deodorant (lumedeodorant.com)

https://lumedeodorant.com 📍 Industry: Beauty, Cosmetics & Personal Care
35 BS / 100

Lume presents a highly coherent brand with strong product-level substance, but it relies on ‘Review Inflation’ and ‘Doctor Theatre’ to bridge the gap between consumer retail and clinical validation. It is a low-BS site for the industry, though its 300,000-review claim lacks a verifiable external proof path. The site successfully avoids most generic ‘unlock your beauty’ cliches in favor of functional, acidified skin-science messaging.

Info Density Power-words vs. Substance ratio.
9
30% BS
Semantic Coherence Homepage promise vs. Sub-page reality.
3
15% BS
Trust & Proof Verifiable evidence vs. Trust Theatre.
11
55% BS
Commodity Fingerprint Detection of industry clichés/templates.
6
40% BS
Identity & Authority Expert verifiability & Schema depth.
6
40% BS

1. Add outbound links to the specific clinical study that validates the 72-hour odor control claim. 2. Implement Person schema for Dr. Shannon Klingman, including links to her medical certification or professional profile. 3. Include a full INCI ingredient list for every product on its respective sub-page to satisfy the proof_expectations for cosmetics. 4. Replace the generic ‘Over 300,000’ claim with a live link to a third-party review aggregator to reduce the Trust Theatre score.

The content perfectly matches the Beauty, Cosmetics & Personal Care category, specifically targeting the niche of ‘Whole Body Deodorant.’ The focus on mandelic acid, pH levels, and skin-safe formulas aligns with modern ‘clean beauty’ and ‘cosmeceutical’ industry standards.

“The score of 35 is driven primarily by Trust and Proof gaps and Information Density. While the site is functionally superior to most beauty competitors, the repeat of 'clinically proven' without a methodology link (Step 3) and the use of template-heavy heading structures in the BYOB section (Step 2) prevented a lower score. The site is a benchmark for low BS in personal care, only failing in technical schema depth and external validation links.”

Verified Analysis Date: May 25, 2026 © 1EuroSEO Independent Evaluator — Non-Sponsored Result
Brand AI Reputation