Industry Context — Common BS Fingerprints in Beauty, Cosmetics & Personal Care
Generic Claims:
visible results, transform your skin, unlock your natural beauty, trusted by millions…
Red Flags:
before-and-after photos with different lighting or makeup, clinical claims without study citations, proprietary blend hiding ingredient concentrations, celebrity endorsement without FTC disclosure…
Semantic Drift Patterns:
homepage claims clinical-grade but ingredients page shows basic cosmetics, claims natural and clean but ingredient lists include synthetic compounds, homepage targets luxury market but pricing is drugstore-level, claims dermatologist-developed but no dermatologist is named…
Proof Expectations:
full ingredient lists (INCI format), specific clinical study references with sample sizes, named dermatologists or formulators with credentials, before-and-after with methodology disclosure…
Pattern Beauty
(https://patternbeauty.com) 📸 Data Snapshot: May 24, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Curly and Natural Hair Care Products | PATTERN Beauty – Pattern Beauty (https://patternbeauty.com)
Title
Curly and Natural Hair Care Products | PATTERN Beauty – Pattern Beauty
Meta
Hair care products for natural hair designed for curly, coily & tight-textured hair patterns created by award-winning actress & activist Tracee Ellis Ross.
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H2 Your cart
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H2 get 3 free gifts
H2 OUR MISSION
H3 20% OFF SITEWIDE*
H3 PROMO DETAILS
H3 Save 20% on Community Favorites
H3 Leave-In Conditioner
H3 Leave-In Conditioner
H3 Hydration Shampoo
H3 Hydration Shampoo
H3 Medium Conditioner
H3 Medium Conditioner
H3 Curl Gel
H3 Curl Gel
H3 Curl Definition Starts Here
H3 Curl Mousse
H3 Curl Mousse
H3 Indigo Rain Strong Hold Gel
H3 Indigo Rain Strong Hold Gel
H3 Moisture Milk
H3 Moisture Milk
H3 Indigo Rain Styling Custard
H3 Indigo Rain Styling Custard
H3 for juicy & joyful curls
H3 Turn Up the Heat—20% OFF Heat Tools
H3 The Hair Steamer
H3 The Hair Steamer
H3 The PATTERN Blow Dryer
H3 The PATTERN Blow Dryer
H3 The Interchangeable Curling Iron
H3 The Interchangeable Curling Iron
H3 SIGN UP FOR EMAIL & GET 10% OFF
H3 choose your free gift
H4 featured in
H4 Shop by texture
H4 tight texture
H4 Coily
H4 Curly
H4 Protective Styles
H4 OUR NEWEST DROP: INDIGO RAIN
H5 choose size
H5 STYLING
H5 STEAM & HEAT
H5 SHAMPOO & CONDITIONER
H5 LEAVE-IN CONDITIONER
H5 STYLING CUSTARD
H5 STRONG HOLD GEL
H5 Pattern Rewards
H6 MOST-LOVED ESSENTIALS- 20% OFF
H6 Premium pairings with built-in savings
H6 MOST-LOVED ESSENTIALS
H6 3 FREE GIFTS!
H6 CURL QUIZ
H6 ABOUT US
H6 ABOUT
H6 CUSTOMER SERVICE
H6 OUR COMMITMENTS
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER Our Story l Pattern Beauty (https://patternbeauty.com/pages/our-story/)
Title
Our Story l Pattern Beauty
Meta
Take a look into the world of PATTERN & learn about our promise to nourish your hair with affordable & effective products & cherish your health with safe ingredients. See how Tracee Ellis Ross & the entire PATTERN team are working to change the conversation on natural curls & coils.
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H2 THE PATTERN PROMISE
H2 OUR DECLARATION
H2 OUR MISSION
H2 PATTERN NEAR YOU
H2 The Pattern Beauty Community's Impact
H3 THE PATTERN VISION
H3 WHO WE ARE
H3 OUR CAUSE
H3 SIGN UP FOR EMAIL & GET 10% OFF
H3 choose your free gift
H5 choose size
H6 MOST-LOVED ESSENTIALS- 20% OFF
H6 Premium pairings with built-in savings
H6 MOST-LOVED ESSENTIALS
H6 Shop your favorite products, tools & accessories at
H6 ABOUT
H6 CUSTOMER SERVICE
H6 OUR COMMITMENTS
NAV_HEADER_HEADING_REPEATED_BODY Best Products For Curly Hair Types | Pattern Beauty (https://patternbeauty.com/collections/bestsellers/)
Title
Best Products For Curly Hair Types | Pattern Beauty
Meta
Explore the best products for curly hair at Pattern Beauty. Shop our bestsellers for healthy, beautiful, and natural curls.
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H2 Your cart
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H2 Bestsellers
H3 Sort by
H3 Leave-In Conditioner
H3 Leave-In Conditioner
H3 Hydration Shampoo
H3 Hydration Shampoo
H3 Medium Conditioner
H3 Medium Conditioner
H3 Curl Gel
H3 Curl Gel
H3 Indigo Rain Leave-In Conditioner
H3 Indigo Rain Leave-In Conditioner
H3 Moisture Milk
H3 Moisture Milk
H3 Curl Mousse
H3 Curl Mousse
H3 The PATTERN Blow Dryer
H3 The PATTERN Blow Dryer
H3 The Hair Steamer
H3 The Hair Steamer
H3 Palo Santo Leave-In Conditioner
H3 Palo Santo Leave-In Conditioner
H3 Indigo Rain Styling Custard
H3 Indigo Rain Styling Custard
H3 Intensive Conditioner
H3 Intensive Conditioner
H3 Repair360® Leave-in Foam
H3 Repair360® Leave-in Foam
H3 Heavy Conditioner
H3 Heavy Conditioner
H3 Styling Cream
H3 Styling Cream
H3 Detangling Nectar
H3 Detangling Nectar
H3 Nourishing Body Oil
H3 Nourishing Body Oil
H3 Moisture Rich Body Cream
H3 Moisture Rich Body Cream
H3 SIGN UP FOR EMAIL & GET 10% OFF
H3 choose your free gift
H5 choose size
H6 MOST-LOVED ESSENTIALS- 20% OFF
H6 Premium pairings with built-in savings
H6 MOST-LOVED ESSENTIALS
H6 ABOUT
H6 CUSTOMER SERVICE
H6 OUR COMMITMENTS
NAV_HEADER_HEADING_REPEATED_BODY Natural Hair Styling Products – Curly Hair Stylers | PATTERN – Pattern Beauty (https://patternbeauty.com/collections/stylers/)
Title
Natural Hair Styling Products – Curly Hair Stylers | PATTERN – Pattern Beauty
Meta
Sculp, shape & let your patterns be free define with our styling products for natural hair. We offer curl gel, hydrating mist & more. Free shipping over $50.
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H2 Your cart
H2 Estimated total
H2 Styling Products for Natural Hair
H3 Sort by
H3 Leave-In Conditioner
H3 Leave-In Conditioner
H3 Curl Gel
H3 Curl Gel
H3 Indigo Rain Styling Custard
H3 Indigo Rain Styling Custard
H3 Indigo Rain Strong Hold Gel
H3 Indigo Rain Strong Hold Gel
H3 Moisture Milk
H3 Moisture Milk
H3 Styling Cream
H3 Styling Cream
H3 Curl Mousse
H3 Curl Mousse
H3 Palo Santo Leave-In Conditioner
H3 Palo Santo Leave-In Conditioner
H3 Palo Santo Curl Mousse
H3 Palo Santo Curl Mousse
H3 Detangling Nectar
H3 Detangling Nectar
H3 Styling Custard
H3 Styling Custard
H3 Indigo Rain Leave-In Conditioner
H3 Indigo Rain Leave-In Conditioner
H3 Palo Santo Styling Cream
H3 Palo Santo Styling Cream
H3 Palo Santo Curl Gel
H3 Palo Santo Curl Gel
H3 Hydrating Mist
H3 Hydrating Mist
H3 Edge Control
H3 Edge Control
H3 Strong Hold Gel
H3 Strong Hold Gel
H3 Palo Santo Mini Stylers Kit
H3 Palo Santo Mini Stylers Kit
H3 Styling Bestsellers Kit
H3 Styling Bestsellers Kit
H3 Curl Cocktail Kit
H3 Curl Cocktail Kit
H3 Palo Santo Wash & Go Cocktail Sampler Set
H3 Palo Santo Wash & Go Cocktail Sampler Set
H3 Juicy Wash & Go Cocktail Sampler Set
H3 Juicy Wash & Go Cocktail Sampler Set
H3 Slick & Snatched Cocktail Sampler Set
H3 Slick & Snatched Cocktail Sampler Set
H3 Textured Twist Out Cocktail Sampler Set
H3 Textured Twist Out Cocktail Sampler Set
H3 SIGN UP FOR EMAIL & GET 10% OFF
H3 choose your free gift
H5 choose size
H6 MOST-LOVED ESSENTIALS- 20% OFF
H6 Premium pairings with built-in savings
H6 MOST-LOVED ESSENTIALS
H6 ABOUT
H6 CUSTOMER SERVICE
H6 OUR COMMITMENTS
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://patternbeauty.com) Curly and Natural Hair Care Products | PATTERN Beauty – Pattern Beauty
SHOP THE SALE [H3] PROMO DETAILS 20% OFF Sitewide* + 3 Free Indigo Rain Packettes on orders $65+. Price as marked. No code needed.Free Gift auto-adds to cart once subtotal reaches $65 +. *Exclusions: Hydration Shampoo Jumbo, Palo Santo Hydration Shampoo, Giftcards & SubscriptionsClick below for full details.Promo FAQ's [H6] 3 FREE GIFTS! Sample each of our new Indigo Rain hits with orders $65+ SHOP NOW [H6] CURL QUIZ Find the right products for your unique hair pattern. TAKE NOW [H6] ABOUT US Made with love. Get to know us. LEARN OUR STORY [H3] Save 20% on Community Favorites bestselling essentials for hydrated, defined & juicy curls [IMG: PATTERN leave-in conditioner define & moisturize 25 FL OZ (740.0 ML)] [IMG: LEAVE-IN CONDITIONER When Your Hair Needs Lasting Hydration & Definition PATTERN Leave-in conditioner define & moisturize 9.8 FL OZ (289.8 ML) MOISTURE INFUSION Contains a blend of heavenly oils & honey, perfect for sealing in moisture SOFT CURL DEFINITION Formulated to provide additional light hold LUXURIOUS INGREDIENTS Contains Biotin, Coconut Oil, Tea Tree Oil, Sweet Almond Oil, Aloe Extract & Avocado Oil] [IMG: Leave-In Conditioner] [IMG: LEAVE-IN CONDITIONER 7x THE JUICY DOUBLE THE DEFINITION] [IMG: PATTERN leave-in conditioner define & mairterize 9.8 FL OZ (289.8 ML] [IMG: LEAVE-IN CONDITIONER 7X THE JUICY DOUBLE THE DEFINITION KEEP YOUR INCHES WITH 2X LESS BREAKAGE] [IMG: PATTERN leave-in conditioner defne & mainterize 9.8 FL OZ (289.8 ML] [IMG: PATTERN leave-in conditioner define & moisturize 25 FL OZ (740.0 ML) 2.5X MORE THAN FULL SIZE] [IMG: PATTERN leave-in conditioner define & moisturize 3 FL OZ (88.7 ML)] [IMG: PATTERN leave-in conditioner define & moisturize 25 FL OZ (740.0 ML)] [IMG: PATTERN leave-in conditioner define & moisturize 3 FL OZ (88.7 ML)] [H3] Leave-In Conditioner [H3] Leave-In Conditioner 7X the moisture, 2X the definition [IMG: PATTERN hydration shampoo gently cleanse & hydrate 9.8 FL OZ (289.8 ML)] [IMG: HYDRATION SHAMPOO When Your Hair Needs A Nourishing Cleanse PATTERN hydration shampoo gently cleanse & hydrate 9.8 FL OZ (289.8 ML) MOISTURE-RICH Contains Aloe Vera Leaf Juice, Coconut Oil & Honey for healthy & hydrated hair GENTLE FORMULA Cleanses your hair & scalp to remove build-up & dirt without stripping away moisture SAFE & CURL-FRIENDLY INGREDIENTS Cruelty-Free • Color-Safe • Free of Parabens, SLS/SLES, Phthalates & Formaldehyde] [IMG: Hydration Shampoo] [IMG: PATTERN hydration shampoo gently cleanse & hydrate 3 FL OZ (88.7 ML)] [IMG: Hydration Shampoo] [IMG: PATTERN hydration shampoo gently cleanse & hydrate 9.8 FL OZ (289.8 ML)] [IMG: PATTERN hydration shampoo gently cleanse & hydrate 9.8 FL OZ (289.8 ML)] [IMG: PATTERN hydration shampoo gently cleanse & hydrate 25 FL OZ (740.0 ML)] [IMG: Hydration Shampoo] [IMG: PATTERN hydration shampoo gently cleanse & hydrate 25 FL OZ (740.0 ML)] [H3] Hydration Shampoo [H3] Hydration Shampoo gentle moisture-rich cleanser [IMG: PATTERN conditioner for curlies Hydrate & meria 29 FL OZ (857.6 ML)] [IMG: ATTER medium conditioner for curlies hydrate & nourish 3 FL OZ (88.7 MU)] [IMG: MEDIUM CONDITIONER When Your Hair Needs A Hit of Hydration PATTERN medium conditioner for curlies hydrate & nourish 13 FL OZ (384.5 ML) NOURISHING & DEFINING Blend of Jojoba Oil & Olive Oil provides low - normal porosity hair with hydration without weighing down curls AWARD-WINNING 2020 Woman] [IMG: Medium Conditioner] [IMG: 2.2X MORE THAN FULL SIZE PATTERN medium conditioner for curlies hydrate & nourish 29 FL OZ (857.6 ML)] [IMG: PATTERN conditioner for curlies Hydrate & meria 29 FL OZ (857.6 ML)] [IMG: PATTERN medium conditioner for curlies hydrate & nourish 3 FL OZ (88,7 ML)] [H3] Medium Conditioner [H3] Medium Conditioner moisture-rich hydration with extra slip [IMG: PATTERN curl gel shine, define & hold 25 FL OZ (740.0 ML)] [IMG: FREE OF PARABENS PROTEIN-FREE FREE OF PHTHALATES COLOR-SAFE SILICONE-FREE] [IMG: CURL GEL When Your Hair Wants Hold PATTERN curl gel shine, define & hold 9.8 FL OZ (289.8 ML.) NOURISHING INGREDIENTS Contains Aloe Vera, Coconut Oil & Cacay Oil CREAMY & SMOOTH FORMULA Provides effortless glide & slip to give coils life TOUCHABLE HOLD & DEFINITION Great for bouncy wash-&-gos, flexible braids & juicy twist-outs] [IMG: 2.5X MORE THAN FULL SIZE PATTERN curl gel shine, define & hold 25 FL OZ (740.0 ML)] [IMG: CURL GEL a 4X MORE CURL DEFINITION 6X THE SHINE TOUCHABLE, CRUNCH-FREE HOLD PATTERN. curl gel shine, define & hold 9.8 FL OZ (289.8 ML)] [IMG: CURL GEL 4,700+ FIVE-STAR REVIEWS PATTERN CURL 9 el shine, define & hold 9.8 FL OZ (289.8 ML)] [IMG: PATTERN curl gel shine, define & hold 9.8 FL OZ (289.8 ML) LOVED THIS CURL GEL. MY CURLS WERE DEFINED, PLUMP & LIGHT -CANDICE B.] [IMG: PATTERN curl gel shine, define & hold 25 FL OZ (740.0 ML)] [IMG: PATTERN curl gel shine, define & hold 3 FL OZ (88.7 ML)] [H3] Curl Gel [H3] Curl Gel 4X the curl definition, 6X the shine [H2] get 3 free gifts sample each of our new Indigo Rain hits with orders $65+ SHOP BESTSELLERS [H3] Curl Definition Starts Here Shop hydrating curl creams, gels & mousses —now 20% OFF. [IMG: PATTERN curl mousse volume & healthy hold 236.6 mL e 8 FL OZ] [IMG: CURL MOUSSE When your hair wants weightless hold & definition PATTERN curl mousse volume & healthy hold 236.6 mL e 8 FL OZ MAINTAINS VOLUME & DEFINITION Lightweight hold delivers body, minimizes frizz caused by humidity & holds styles in place. GREAT FOR VERSATILE STYLES Use to create a variety of styles from wash & gos, finger waves, roller sets, flat twists, braids & more... MOISTURIZING FORMULA No drying alcohols & contains Marshmallow Root & Castor Oil to maintain softness.] [IMG: CURL MOUSSE • crunch-free • no drying alcohols • flake-free • never heavy • never sticky MARSHMALLOW ROOT & CASTOR OIL maintains softness & smoothness.] [IMG: PATTERN curl mousse volume & healthy hoid 118.3 mL E 4 FL OZ] [IMG: PATTERN curl mousse volume & healthy held 236.6 mL e 8 FL OZ PATTERN curl mousse volume & healthy hold 118.3 mL E 4FL OZ] [IMG: Curl Mousse - PATTERN Beauty Curl Mousse being applied to long textured hair, with foam visible on strands.] [IMG: Curl Mousse - Hand holding spoon with white, fluffy curl mousse against warm orange background.] [H3] Curl Mousse [H3] Curl Mousse weightless volume & touchable hold [IMG: PATTERN INDIGO RAIN STRONG HOLD GEL GEL À TENUE FERME INDIGO RAIN 425 g E NET WT. 15 OZ. (US)] [IMG: STRONG HOLD GEL SEA MOSS, ALOE VERA, FLAX SEED OIL + CHIA SEEDS FOR MAXIMUM HOLD] [IMG: INSPIRED BY RAINFALL TOP NOTES BLUE CHAMOMILE ORANGE SPANISH ROCK ROSE HEART NOTES YLANG-YLANG GERANIUM FRENCH LAVENDER BASE NOTES AMBER ARMOISE INDONESIAN PATCHOULI] [IMG: NEW SCENT! PATTERN STRONG HOLD GEL GEL À TENUE FERME 425 g e NET WT. 15 OZ. (US) PATTERN INDIGO RAIN STRONG HOLD GEL GEL À TENUE FERME INDIGO RAIN 425 g E NET WT. 15 OZ. (US)] [IMG: STRONG HOLD GEL SOLID RESULTS LONG LASTING HOLD WITHOUT DAMAGING OR DRYING THE HAIR* SLICK STYLING EASILY DISTRIBUTES THROUGH HAIR FOR BEAUTIFUL RESULTS HEALTHY HAIR FORMULA WITHOUT BREAKING HAIR OR EDGES PATTER INDIGO RAIN STRONG HOLD GEL GEL À TENUE FERME INDIGO RAIN 425 g e NET WT. 15 OZ. (US)] [IMG: WHICH HOLD IS RIGHT FOR YOUR STYLE? SHAPE VS SET DEFINE + SLIP STYLING CUSTARD HEALTHY HOLD STRONG HOLD GEL RESULTS > 11X THE CURL RETENTION. * RESULTS > LONG-LASTING HOLD WITHOUT DAMAGING OR DRYING THE HAIR. *BASED ON A THIRD PARTY STUDY] [IMG: HOW TO > APPLY ON WET OR DRY HAIR TO STYLE INTO A SLICK LOOK.] [IMG: STRONG HOLD GEL] NEW [H3] Indigo Rain Strong Hold Gel [H3] Indigo Rain Strong Hold Gel long-lasting hold with extra slip [IMG: PATTERN MOISTURE MILK LAIT HYDRATANT 354.9 mL e 12 FL OZ] [IMG: MOISTURE MILK When Your Curls Need Long-lasting Moisture PATTERN MOISTURE MILK LAIT HYDRATANT 354.9 mL e 12 FL OZ MOISTURE FOR DAYS Made to provide long-lasting, daily moisture & refresh twist outs & wash-&-gos. LENGTH RETENTION Rich Amla Oil, Irish Moss & Agave Nectar soften curls to reduce breakage. SILKY DEFINITION Finesses unwanted frizz & smooths flyaways.] [IMG: PATTERN MOISTURE MILK LAIT HYDRATANT 354.8mL e 12 FL OZ] [IMG: Moisture Milk] [IMG: Moisture Milk] [IMG: PATTERN MOISTURE MILK LAIT HYDRATANT 354.9 mL e 12 FL OZ] [IMG: PATTERN MOISTURE MILK LAIT HYDRATANT 88.7 mL C 3 FL. OZ. (US)] [H3] Moisture Milk [H3] Moisture Milk refreshes & smooths unwanted frizz [IMG: PATTERN INDIGO RAIN STYLING CUSTARD POMMADE COIFFANTE INDIGO RAIN 443.6 mL e 15 FL. OZ. (US)] [IMG: STYLING CUSTARD FLAXSEED OIL, AGAVE, IRISH MOSS + CHAMOMILE SLIP. SHINE. DEFINITION.] [IMG: INSPIRED BY RAINFALL TOP NOTES BLUE CHAMOMILE ORANGE SPANISH ROCK ROSE TOP NOTES BLUE CHAMOMILE ORANGE SPANISH ROCK ROSE HEART NOTES YLANG-YLANG GERANIUM FRENCH LAVENDER BASE NOTES AMBER ARMOISE INDONESIAN PATCHOULI] [IMG: NEW SCENT! PATTERN STYLING CUSTARD POMMADE COIFFANTE 443.6 mL e 15 FL OZ. PATTERN INDIGO RAIN STYLING CUSTARD POMMADE COIFFANTE INDIGO RAIN 443.6 mL e 15 FL. OZ. (US)] [IMG: STYLING CUSTARD ALL- DAY DEFINITION CLINICALLY PROVEN TO PROVIDE 11X CURL DEFINITION® LIGHTWEIGHT FORMULA JUICY + HYDRATING DEFINITION EXTRA SLIP TO SUPPORT YOUR FAVORITE STYLES] [IMG: "IT HAS SO MUCH SLIP. MAKES STYLING EASIER. PERFECT BALANCE BETWEEN MOISTURE + HOLD, I] [IMG: WHICH HOLD IS RIGHT FOR YOUR STYLE? SHAPE VS SET DEFINE + SLIP HEALTHY HOLD STYLING CUSTARD STRONG HOLD GEL PATTERN INDIGO RAIN STYLING CUSTARD POMMADE COIFFANTE INDIGO RAIN 4434-・ INDIGO RAIN STRONG HOLD GEL GEL À TENUE FERME INDIGO RAIN 425 g e NET WT. 15 OZ. (US) RESULTS > 11X THE CURL RETENTION. * RESULTS > LONG-LASTING HOLD WITHOUT DAMAGING OR * DRYING THE HAIR. *BASED ON A THIRD PARTY STUDY] [IMG: HOW TO > ON DAMP HAIR APPLY TO SMALL SECTIONS + SMOOTH FROM ROOT TO TIP] [IMG: STYLING CUSTARD] NEW [H3] Indigo Rain Styling Custard [H3] Indigo Rain Styling Custard lightweight hold, hydrating & ultra slippy [H3] for juicy & joyful curls texture loving favorites to hydrate, define, moisturize your pattern HOLD & DEFINE FOR EVERY TEXTURE & STYLE [H5] STYLING Shop Now AWARD-WINNING TOOLS TEXTURE-FIRST DESIGN [H5] STEAM & HEAT Shop Now HEALTHY & HYDRATING INGREDIENTS CLINICALLY PROVEN RESULTS [H5] SHAMPOO & CONDITIONER Shop Now [H4] featured in [H3] Turn Up the Heat—20% OFF Heat Tools Upgrade your routine with pro-level heat tools for less. [IMG: PATTERN] [IMG: PATTERN] [IMG: THE HAIR STEAMER Refresh Curls. Hydrate Locs. Deep Condition Coils EFFICIENT STEAM POWER Steam Temp < 284°F Flow Rate 9g/min. CONVENIENT & COMFORTABLE Maximize your time: 16-minute run time, heats up in 60 seconds & auto shuts off after 30 minutes. Refillable water chamber + built-in stand so you can rest. ATTACHMENT FOR EVERY PATTERN 2 additional attachments to help lift, separate & diffuse unleashing your healthiest hair.] [IMG: PATTERN] [IMG: PATTERN] [IMG: PATTERN] [IMG: PATTERN] [IMG: Hair Steamer] [IMG: PATTERN] [IMG: Hair Steamer] [IMG: Hair Steamer] [H3] The Hair Steamer [H3] The Hair Steamer the hydration power of steam [IMG: PATTERN] [IMG: PATTERN] [IMG: PATTERN INSPIRED BY OUR WIDE TOOTH COMB] [IMG: The PATTERN Blow Dryer] [IMG: PATTERN INSPIRED BY OUR AWARD-WINNING SHOWER BRUSH] [IMG: The PATTERN Blow Dryer - Copper-colored hair dryer diffuser attachment with wide, evenly spaced prongs and smooth matte finish.] [IMG: The PATTERN Blow Dryer - Brown plastic hair diffuser attachment with multiple prongs and ventilated holes for airflow.] [IMG: The PATTERN Blow Dryer - Matte terracotta wide-tooth comb attachment for PATTERN Beauty blow dryer with four broad, evenly spaced prongs.] [IMG: The PATTERN Blow Dryer - Matte bronze compact nozzle attachment for PATTERN Beauty blow dryer with smooth rounded edges.] [H3] The PATTERN Blow Dryer [H3] The PATTERN Blow Dryer shape, stretch & define [IMG: PATTERN] [IMG: WHAT] [IMG: PATTERN] [IMG: 1] [IMG: PATTERN] [IMG: 325 PATTERN]
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SUB-PAGE (https://patternbeauty.com/pages/our-story/) Our Story l Pattern Beauty
[H3] THE PATTERN VISION Our vision is for all to know the inherent worthiness of Blackness. [H2] THE PATTERN PROMISE We promise to exceed the needs of the curly, coily & tight-textured masses & to offer access to our best hair in our own bathroom (or someone else’s).We promise to embrace, love & celebrate our community & the gorgeous hair we have.We promise to empower curl patterns & meet them where they are.We offer superior hydration.We promise to use safe ingredients & deliver high-performing products. READ OUR CURL GUIDE [H3] WHO WE ARE We believe hair doesn’t have a gender or race. Our content, our product development & our messaging are centered around the celebration of Black beauty & Black joy.We are Black-owned & Black founded. SEE OUR GLOSSARY [H2] OUR DECLARATION May we support the curliest, coiliest & tightest of hair textures. May we embrace, love & celebrate our community & the gorgeous hair we have. May we know our hair is strong. May we know our strands are flexible. May we know our texture is resilient. May we know our patterns are magic.May our hair live its best life. [H2] OUR MISSION We exceed the beauty needs of our community. We are centered around the celebration of Black beauty. We are dedicated to juicy & joyful hydration. We invite you to embrace & love your whole self. Welcome home. [H2] PATTERN NEAR YOU [H6] Shop your favorite products, tools & accessories at [IMG: Ulta] [IMG: Ulta Target] [IMG: Amazon] [H3] OUR CAUSE PATTERN supports democracy, freedom & human rights through organizations that empower women & people of color. We are committed to exploring new ways to support initiatives that are leading in this transformative work. Learn more here [H2] The Pattern Beauty Community's Impact 1% of every Pattern Beauty purchase is donated to a nonprofit of your choice. Check out the impact the Pattern Beauty community is making below.
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SUB-PAGE (https://patternbeauty.com/collections/bestsellers/) Best Products For Curly Hair Types | Pattern Beauty
[IMG: CURLY] CURLY 3B-3C [IMG: COILY] COILY 4A-4B [IMG: TIGHT TEXTURED] TIGHT TEXTURED 4B-4C [IMG: PROTECTIVE STYLES] PROTECTIVE STYLES what's your type? TAKE THE QUIZ [IMG: PATTERN leave-in conditioner define & moisturize 25 FL OZ (740.0 ML)] [IMG: LEAVE-IN CONDITIONER When Your Hair Needs Lasting Hydration & Definition PATTERN Leave-in conditioner define & moisturize 9.8 FL OZ (289.8 ML) MOISTURE INFUSION Contains a blend of heavenly oils & honey, perfect for sealing in moisture SOFT CURL DEFINITION Formulated to provide additional light hold LUXURIOUS INGREDIENTS Contains Biotin, Coconut Oil, Tea Tree Oil, Sweet Almond Oil, Aloe Extract & Avocado Oil] [IMG: Leave-In Conditioner] [IMG: LEAVE-IN CONDITIONER 7x THE JUICY DOUBLE THE DEFINITION] [IMG: PATTERN leave-in conditioner define & mairterize 9.8 FL OZ (289.8 ML] [IMG: LEAVE-IN CONDITIONER 7X THE JUICY DOUBLE THE DEFINITION KEEP YOUR INCHES WITH 2X LESS BREAKAGE] [IMG: PATTERN leave-in conditioner defne & mainterize 9.8 FL OZ (289.8 ML] [IMG: PATTERN leave-in conditioner define & moisturize 25 FL OZ (740.0 ML) 2.5X MORE THAN FULL SIZE] [IMG: PATTERN leave-in conditioner define & moisturize 3 FL OZ (88.7 ML)] [IMG: PATTERN leave-in conditioner define & moisturize 25 FL OZ (740.0 ML)] [IMG: PATTERN leave-in conditioner define & moisturize 3 FL OZ (88.7 ML)] [H3] Leave-In Conditioner [H3] Leave-In Conditioner 7X the moisture, 2X the definition [IMG: PATTERN hydration shampoo gently cleanse & hydrate 9.8 FL OZ (289.8 ML)] [IMG: PATTERN hydration shampoo gently cleanse & hydrate 9.8 FL OZ (289.8 ML)] [IMG: HYDRATION SHAMPOO When Your Hair Needs A Nourishing Cleanse PATTERN hydration shampoo gently cleanse & hydrate 9.8 FL OZ (289.8 ML) MOISTURE-RICH Contains Aloe Vera Leaf Juice, Coconut Oil & Honey for healthy & hydrated hair GENTLE FORMULA Cleanses your hair & scalp to remove build-up & dirt without stripping away moisture SAFE & CURL-FRIENDLY INGREDIENTS Cruelty-Free • Color-Safe • Free of Parabens, SLS/SLES, Phthalates & Formaldehyde] [IMG: Hydration Shampoo] [IMG: PATTERN hydration shampoo gently cleanse & hydrate 3 FL OZ (88.7 ML)] [IMG: Hydration Shampoo] [IMG: PATTERN hydration shampoo gently cleanse & hydrate 9.8 FL OZ (289.8 ML)] [IMG: PATTERN hydration shampoo gently cleanse & hydrate 9.8 FL OZ (289.8 ML)] [IMG: PATTERN hydration shampoo gently cleanse & hydrate 25 FL OZ (740.0 ML)] [IMG: Hydration Shampoo] [IMG: PATTERN hydration shampoo gently cleanse & hydrate 25 FL OZ (740.0 ML)] [H3] Hydration Shampoo [H3] Hydration Shampoo gentle moisture-rich cleanser [IMG: PATTERN conditioner for curlies Hydrate & meria 29 FL OZ (857.6 ML)] [IMG: Medium Conditioner] [IMG: ATTER medium conditioner for curlies hydrate & nourish 3 FL OZ (88.7 MU)] [IMG: MEDIUM CONDITIONER When Your Hair Needs A Hit of Hydration PATTERN medium conditioner for curlies hydrate & nourish 13 FL OZ (384.5 ML) NOURISHING & DEFINING Blend of Jojoba Oil & Olive Oil provides low - normal porosity hair with hydration without weighing down curls AWARD-WINNING 2020 Woman] [IMG: Medium Conditioner] [IMG: 2.2X MORE THAN FULL SIZE PATTERN medium conditioner for curlies hydrate & nourish 29 FL OZ (857.6 ML)] [IMG: PATTERN conditioner for curlies Hydrate & meria 29 FL OZ (857.6 ML)] [IMG: PATTERN medium conditioner for curlies hydrate & nourish 3 FL OZ (88,7 ML)] [H3] Medium Conditioner [H3] Medium Conditioner moisture-rich hydration with extra slip [IMG: PATTERN curl gel shine, define & hold 25 FL OZ (740.0 ML)] [IMG: CURL GEL WASH & GOS, TWIST OUTS & UPDOS] [IMG: FREE OF PARABENS PROTEIN-FREE FREE OF PHTHALATES COLOR-SAFE SILICONE-FREE] [IMG: CURL GEL When Your Hair Wants Hold PATTERN curl gel shine, define & hold 9.8 FL OZ (289.8 ML.) NOURISHING INGREDIENTS Contains Aloe Vera, Coconut Oil & Cacay Oil CREAMY & SMOOTH FORMULA Provides effortless glide & slip to give coils life TOUCHABLE HOLD & DEFINITION Great for bouncy wash-&-gos, flexible braids & juicy twist-outs] [IMG: 2.5X MORE THAN FULL SIZE PATTERN curl gel shine, define & hold 25 FL OZ (740.0 ML)] [IMG: CURL GEL a 4X MORE CURL DEFINITION 6X THE SHINE TOUCHABLE, CRUNCH-FREE HOLD PATTERN. curl gel shine, define & hold 9.8 FL OZ (289.8 ML)] [IMG: CURL GEL 4,700+ FIVE-STAR REVIEWS PATTERN CURL 9 el shine, define & hold 9.8 FL OZ (289.8 ML)] [IMG: PATTERN curl gel shine, define & hold 9.8 FL OZ (289.8 ML) LOVED THIS CURL GEL. MY CURLS WERE DEFINED, PLUMP & LIGHT -CANDICE B.] [IMG: PATTERN curl gel shine, define & hold 25 FL OZ (740.0 ML)] [IMG: PATTERN curl gel shine, define & hold 3 FL OZ (88.7 ML)] [H3] Curl Gel [H3] Curl Gel 4X the curl definition, 6X the shine [IMG: PATTERN INDIGO RAIN LEAVE-IN CONDITIONER APRÈS-SHAMPOOING SANS RINÇAGE INDIGO RAIN 289.8 mL e 9.8 FL. OZ. (US)] [IMG: 7X THE MOISTURE 2X THE DEFINITION* *BASED ON A THIRD PARTY STUDY] [IMG: LEAVE-IN CONDITIONER ALOE VERA + HONEY ATTRACTS HYDRATION JOJOBA OIL SEALS IN MOISTURE BIOTIN HELPS STRENGTHEN STRANDS FOR EASIER DETANGLING] [IMG: INSPIRED BY RAINFALL TOP NOTES BLUE CHAMOMILE ORANGE SPANISH ROCK ROSE HEART NOTES YLANG-YLANG GERANIUM FRENCH LAVENDER BASE NOTES AMBER ARMOISE INDONESIAN PATCHOULI] [IMG: PATTERN leave-in conditioner près-shampooing sans rinçage définir et hydrater 289.8 mL e 9.8 FL OZ PATTERN INDIGO RAIN LEAVE-IN CONDITIONER APRÈS-SHAMPOOING SANS RINÇAGE INDIGO RAIN 289,8 mL e 9.8 FL. OZ. (US)] [IMG: LEAVE-IN CONDITIONER JUICY RESULTS PROVIDES 7X THE MOISTURE DOUBLE DEFINITION PROVIDES 2X THE DEFINITION* BESTSELLING FORMULA CONTAINS BIOTIN, COCONUT OIL, TEA TREE OIL, SWEET ALMOND OIL, ALOE EXTRACT + AVOCADO OIL *BASED ON A THIRD PARTY STUDY PATTERN LEAVE-IN CONDITIONER APRÈS-SHAMPOOING SANS RINÇAGE INDIGO RAIN 289.8 ml e 9.8 FL. OZ (US)] [IMG: HOW TO > APPLY EVENLY TO WET HAIR. ALSO WORKS WELL ON DRY HAIR TO TAME FLYAWAYS + OFFER A LIGHT HOLD. PATTERN V INDIGO RAIN LEAVE-IN CONDITIONER APRÉS-SHAMPOOING SANS RINÇAGE INDIGO RAIN 289.8 mL e 9,8 FL. OZ, (US)] [IMG: LEAVE IN CONDITIONER] NEW [H3] Indigo Rain Leave-In Conditioner [H3] Indigo Rain Leave-In Conditioner 7X the moisture, 2X the definition [IMG: PATTERN MOISTURE MILK LAIT HYDRATANT 354.9 mL e 12 FL OZ] [IMG: PATTERN MOISTURE MILK LAIT HYDRATANT 354.9 mL € 12 FL.02] [IMG: MOISTURE MILK When Your Curls Need Long-lasting Moisture PATTERN MOISTURE MILK LAIT HYDRATANT 354.9 mL e 12 FL OZ MOISTURE FOR DAYS Made to provide long-lasting, daily moisture & refresh twist outs & wash-&-gos. LENGTH RETENTION Rich Amla Oil, Irish Moss & Agave Nectar soften curls to reduce breakage. SILKY DEFINITION Finesses unwanted frizz & smooths flyaways.] [IMG: PATTERN MOISTURE MILK LAIT HYDRATANT 354.8mL e 12 FL OZ] [IMG: Moisture Milk] [IMG: Moisture Milk] [IMG: PATTERN MOISTURE MILK LAIT HYDRATANT 354.9 mL e 12 FL OZ] [IMG: PATTERN MOISTURE MILK LAIT HYDRATANT 88.7 mL C 3 FL. OZ. (US)] [H3] Moisture Milk [H3] Moisture Milk refreshes & smooths unwanted frizz [IMG: PATTERN curl mousse volume & healthy hold 236.6 mL e 8 FL OZ] [IMG: 3x THE MOISTURE 3x THE SMOOTH] [IMG: CURL MOUSSE When your hair wants weightless hold & definition PATTERN curl mousse volume & healthy hold 236.6 mL e 8 FL OZ MAINTAINS VOLUME & DEFINITION Lightweight hold delivers body, minimizes frizz caused by humidity & holds styles in place. GREAT FOR VERSATILE STYLES Use to create a variety of styles from wash & gos, finger waves, roller sets, flat twists, braids & more... MOISTURIZING FORMULA No drying alcohols & contains Marshmallow Root & Castor Oil to maintain softness.] [IMG: CURL MOUSSE • crunch-free • no drying alcohols • flake-free • never heavy • never sticky MARSHMALLOW ROOT & CASTOR OIL maintains softness & smoothness.] [IMG: PATTERN curl mousse volume & healthy hoid 118.3 mL E 4 FL OZ] [IMG: PATTERN curl mousse volume & healthy held 236.6 mL e 8 FL OZ PATTERN curl mousse volume & healthy hold 118.3 mL E 4FL OZ] [IMG: Curl Mousse - PATTERN Beauty Curl Mousse being applied to long textured hair, with foam visible on strands.] [IMG: Curl Mousse - Hand holding spoon with white, fluffy curl mousse against warm orange background.] [H3] Curl Mousse [H3] Curl Mousse weightless volume & touchable hold [IMG: PATTERN] [IMG: The PATTERN Blow Dryer] [IMG: PATTERN] [IMG: PATTERN INSPIRED BY OUR WIDE TOOTH COMB] [IMG: The PATTERN Blow Dryer] [IMG: PATTERN INSPIRED BY OUR AWARD-WINNING SHOWER BRUSH] [IMG: The PATTERN Blow Dryer - Copper-colored hair dryer diffuser attachment with wide, evenly spaced prongs and smooth matte finish.] [IMG: The PATTERN Blow Dryer - Brown plastic hair diffuser attachment with multiple prongs and ventilated holes for airflow.] [IMG: The PATTERN Blow Dryer - Matte terracotta wide-tooth comb attachment for PATTERN Beauty blow dryer with four broad, evenly spaced prongs.] [IMG: The PATTERN Blow Dryer - Matte bronze compact nozzle attachment for PATTERN Beauty blow dryer with smooth rounded edges.] [H3] The PATTERN Blow Dryer [H3] The PATTERN Blow Dryer shape, stretch & define [IMG: PATTERN] [IMG: THE HAIR STEAMER MICROFIBER TOWEL FOR CLEANING FLUSH KIT DUAL LOCKING MECHANISM PRONG ATTACHMENT REFILLABLE WATER CHAMBER DIFFUSER ATTACHMENT BUILT-IN STAND 6 FT 90° CORD] [IMG: PATTERN] [IMG: THE HAIR STEAMER Refresh Curls. Hydrate Locs. Deep Condition Coils EFFICIENT STEAM POWER Steam Temp < 284°F Flow Rate 9g/min. CONVENIENT & COMFORTABLE Maximize your time: 16-minute run time, heats up in 60 seconds & auto shuts off after 30 minutes. Refillable water chamber + built-in stand so you can rest. ATTACHMENT FOR EVERY PATTERN 2 additional attachments to help lift, separate & diffuse unleashing your healthiest hair.] [IMG: PATTERN] [IMG: PATTERN] [IMG: PATTERN] [IMG: PATTERN] [IMG: Hair Steamer] [IMG: PATTERN] [IMG: Hair Steamer] [IMG: Hair Steamer] [H3] The Hair Steamer [H3] The Hair Steamer the hydration power of steam [H3] [IMG: PATTERN PALO SANTO LEAVE-IN CONDITIONER APRÈS-SHAMPOOING SANS RINÇAGE : PALO SANTO 740.0 mL e 25 FL. OZ. (US)] [IMG: PATTERN PALO SANTO LEAVE-IN CONDITIONER APRÈS-SHAMPOOING SANS RINÇAGE : PALO SANTO 289.8 mL e 9.8 FL OZ] [IMG: Palo Santo Leave-In Conditioner] [IMG: PALO SANTO LEAVE-IN CONDITIONER When Your Hair Needs Lasting Hydration & Definition MOISTURE INFUSION Contains a blend of heavenly oils & honey, perfect for sealing in moisture SOFT CURL DEFINITION Formulated to provide additional light hold LUXURIOUS INGREDIENTS Contains Biotin, Coconut Oil, Tea Tree Oil, Sweet Almond Oil, Aloe Extract & Avocado Oil] [IMG: PATTERN hydration shampoo gently cleanse & hydrate 9.8 FL OZ (289.8 ML) PATTERN PALO SANTO LEAVE•IN CONDITIONER APRÈS-SHAMPOOING SANS RINÇAGE : PALO SANTO 289.8 mL e 9.8 FL. OZ] [IMG: 2.5X MORE THAN FULL SIZE] [IMG: Palo Santo Leave-In Conditioner] [IMG: PATTERN PALO SANTO LEAVE-IN CONDITIONER APRÈS-SHAMPOOING SANS RINÇAGE : PALO SANTO 289.8 mL e 9.8 FL OZ] [IMG: PATTERN PALO SANTO LEAVE•IN CONDITIONER APRÈS-SHAMPOOING SANS RINÇAGE : PALO SANTO 289.8 mL e 9.8 FL. OZ] [IMG: PATTERN PALO SANTO LEAVE-IN CONDITIONER APRÈS-SHAMPOOING SANS RINÇAGE : PALO SANTO 88.7 mL e 3 FL. OZ. (US)] [H3] Palo Santo Leave-In Conditioner [H3] Palo Santo Leave-In Conditioner moisture-rich & soft curl definition [IMG: PATTERN INDIGO RAIN STYLING CUSTARD POMMADE COIFFANTE INDIGO RAIN 443.6 mL e 15 FL. OZ. (US)] [IMG: 11X THE CURL RETENTION: *BASED ON A THIRD PARTY STUDY] [IMG: STYLING CUSTARD FLAXSEED OIL, AGAVE, IRISH MOSS + CHAMOMILE SLIP. SHINE. DEFINITION.] [IMG: INSPIRED BY RAINFALL TOP NOTES BLUE CHAMOMILE ORANGE SPANISH ROCK ROSE TOP NOTES BLUE CHAMOMILE ORANGE SPANISH ROCK ROSE HEART NOTES YLANG-YLANG GERANIUM FRENCH LAVENDER BASE NOTES AMBER ARMOISE INDONESIAN PATCHOULI] [IMG: NEW SCENT! PATTERN STYLING CUSTARD POMMADE COIFFANTE 443.6 mL e 15 FL OZ. PATTERN INDIGO RAIN STYLING CUSTARD POMMADE COIFFANTE INDIGO RAIN 443.6 mL e 15 FL. OZ. (US)] [IMG: STYLING CUSTARD ALL- DAY DEFINITION CLINICALLY PROVEN TO PROVIDE 11X CURL DEFINITION® LIGHTWEIGHT FORMULA JUICY + HYDRATING DEFINITION EXTRA SLIP TO SUPPORT YOUR FAVORITE STYLES] [IMG: "IT HAS SO MUCH SLIP. MAKES STYLING EASIER. PERFECT BALANCE BETWEEN MOISTURE + HOLD, I] [IMG: WHICH HOLD IS RIGHT FOR YOUR STYLE? SHAPE VS SET DEFINE + SLIP HEALTH
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SUB-PAGE (https://patternbeauty.com/collections/stylers/) Natural Hair Styling Products – Curly Hair Stylers | PATTERN – Pattern Beauty
[IMG: CURLY] CURLY 3B-3C [IMG: COILY] COILY 4A-4B [IMG: TIGHT TEXTURED] TIGHT TEXTURED 4B-4C [IMG: PROTECTIVE STYLES] PROTECTIVE STYLES what's your type? TAKE THE QUIZ [IMG: PATTERN leave-in conditioner define & moisturize 25 FL OZ (740.0 ML)] [IMG: LEAVE-IN CONDITIONER When Your Hair Needs Lasting Hydration & Definition PATTERN Leave-in conditioner define & moisturize 9.8 FL OZ (289.8 ML) MOISTURE INFUSION Contains a blend of heavenly oils & honey, perfect for sealing in moisture SOFT CURL DEFINITION Formulated to provide additional light hold LUXURIOUS INGREDIENTS Contains Biotin, Coconut Oil, Tea Tree Oil, Sweet Almond Oil, Aloe Extract & Avocado Oil] [IMG: Leave-In Conditioner] [IMG: LEAVE-IN CONDITIONER 7x THE JUICY DOUBLE THE DEFINITION] [IMG: PATTERN leave-in conditioner define & mairterize 9.8 FL OZ (289.8 ML] [IMG: LEAVE-IN CONDITIONER 7X THE JUICY DOUBLE THE DEFINITION KEEP YOUR INCHES WITH 2X LESS BREAKAGE] [IMG: PATTERN leave-in conditioner defne & mainterize 9.8 FL OZ (289.8 ML] [IMG: PATTERN leave-in conditioner define & moisturize 25 FL OZ (740.0 ML) 2.5X MORE THAN FULL SIZE] [IMG: PATTERN leave-in conditioner define & moisturize 3 FL OZ (88.7 ML)] [IMG: PATTERN leave-in conditioner define & moisturize 25 FL OZ (740.0 ML)] [IMG: PATTERN leave-in conditioner define & moisturize 3 FL OZ (88.7 ML)] [H3] Leave-In Conditioner [H3] Leave-In Conditioner 7X the moisture, 2X the definition [IMG: PATTERN curl gel shine, define & hold 25 FL OZ (740.0 ML)] [IMG: CURL GEL WASH & GOS, TWIST OUTS & UPDOS] [IMG: FREE OF PARABENS PROTEIN-FREE FREE OF PHTHALATES COLOR-SAFE SILICONE-FREE] [IMG: CURL GEL When Your Hair Wants Hold PATTERN curl gel shine, define & hold 9.8 FL OZ (289.8 ML.) NOURISHING INGREDIENTS Contains Aloe Vera, Coconut Oil & Cacay Oil CREAMY & SMOOTH FORMULA Provides effortless glide & slip to give coils life TOUCHABLE HOLD & DEFINITION Great for bouncy wash-&-gos, flexible braids & juicy twist-outs] [IMG: 2.5X MORE THAN FULL SIZE PATTERN curl gel shine, define & hold 25 FL OZ (740.0 ML)] [IMG: CURL GEL a 4X MORE CURL DEFINITION 6X THE SHINE TOUCHABLE, CRUNCH-FREE HOLD PATTERN. curl gel shine, define & hold 9.8 FL OZ (289.8 ML)] [IMG: CURL GEL 4,700+ FIVE-STAR REVIEWS PATTERN CURL 9 el shine, define & hold 9.8 FL OZ (289.8 ML)] [IMG: PATTERN curl gel shine, define & hold 9.8 FL OZ (289.8 ML) LOVED THIS CURL GEL. MY CURLS WERE DEFINED, PLUMP & LIGHT -CANDICE B.] [IMG: PATTERN curl gel shine, define & hold 25 FL OZ (740.0 ML)] [IMG: PATTERN curl gel shine, define & hold 3 FL OZ (88.7 ML)] [H3] Curl Gel [H3] Curl Gel 4X the curl definition, 6X the shine [IMG: PATTERN INDIGO RAIN STYLING CUSTARD POMMADE COIFFANTE INDIGO RAIN 443.6 mL e 15 FL. OZ. (US)] [IMG: 11X THE CURL RETENTION: *BASED ON A THIRD PARTY STUDY] [IMG: STYLING CUSTARD FLAXSEED OIL, AGAVE, IRISH MOSS + CHAMOMILE SLIP. SHINE. DEFINITION.] [IMG: INSPIRED BY RAINFALL TOP NOTES BLUE CHAMOMILE ORANGE SPANISH ROCK ROSE TOP NOTES BLUE CHAMOMILE ORANGE SPANISH ROCK ROSE HEART NOTES YLANG-YLANG GERANIUM FRENCH LAVENDER BASE NOTES AMBER ARMOISE INDONESIAN PATCHOULI] [IMG: NEW SCENT! PATTERN STYLING CUSTARD POMMADE COIFFANTE 443.6 mL e 15 FL OZ. PATTERN INDIGO RAIN STYLING CUSTARD POMMADE COIFFANTE INDIGO RAIN 443.6 mL e 15 FL. OZ. (US)] [IMG: STYLING CUSTARD ALL- DAY DEFINITION CLINICALLY PROVEN TO PROVIDE 11X CURL DEFINITION® LIGHTWEIGHT FORMULA JUICY + HYDRATING DEFINITION EXTRA SLIP TO SUPPORT YOUR FAVORITE STYLES] [IMG: "IT HAS SO MUCH SLIP. MAKES STYLING EASIER. PERFECT BALANCE BETWEEN MOISTURE + HOLD, I] [IMG: WHICH HOLD IS RIGHT FOR YOUR STYLE? SHAPE VS SET DEFINE + SLIP HEALTHY HOLD STYLING CUSTARD STRONG HOLD GEL PATTERN INDIGO RAIN STYLING CUSTARD POMMADE COIFFANTE INDIGO RAIN 4434-・ INDIGO RAIN STRONG HOLD GEL GEL À TENUE FERME INDIGO RAIN 425 g e NET WT. 15 OZ. (US) RESULTS > 11X THE CURL RETENTION. * RESULTS > LONG-LASTING HOLD WITHOUT DAMAGING OR * DRYING THE HAIR. *BASED ON A THIRD PARTY STUDY] [IMG: HOW TO > ON DAMP HAIR APPLY TO SMALL SECTIONS + SMOOTH FROM ROOT TO TIP] [IMG: STYLING CUSTARD] NEW [H3] Indigo Rain Styling Custard [H3] Indigo Rain Styling Custard lightweight hold, hydrating & ultra slippy [IMG: PATTERN INDIGO RAIN STRONG HOLD GEL GEL À TENUE FERME INDIGO RAIN 425 g E NET WT. 15 OZ. (US)] [IMG: PROVIDES LONG-LASTING HOLD WITHOUT DAMAGING OR DRYING THE HAIR* *BASED ON A THIRD PARTY STUDY] [IMG: STRONG HOLD GEL SEA MOSS, ALOE VERA, FLAX SEED OIL + CHIA SEEDS FOR MAXIMUM HOLD] [IMG: INSPIRED BY RAINFALL TOP NOTES BLUE CHAMOMILE ORANGE SPANISH ROCK ROSE HEART NOTES YLANG-YLANG GERANIUM FRENCH LAVENDER BASE NOTES AMBER ARMOISE INDONESIAN PATCHOULI] [IMG: NEW SCENT! PATTERN STRONG HOLD GEL GEL À TENUE FERME 425 g e NET WT. 15 OZ. (US) PATTERN INDIGO RAIN STRONG HOLD GEL GEL À TENUE FERME INDIGO RAIN 425 g E NET WT. 15 OZ. (US)] [IMG: STRONG HOLD GEL SOLID RESULTS LONG LASTING HOLD WITHOUT DAMAGING OR DRYING THE HAIR* SLICK STYLING EASILY DISTRIBUTES THROUGH HAIR FOR BEAUTIFUL RESULTS HEALTHY HAIR FORMULA WITHOUT BREAKING HAIR OR EDGES PATTER INDIGO RAIN STRONG HOLD GEL GEL À TENUE FERME INDIGO RAIN 425 g e NET WT. 15 OZ. (US)] [IMG: WHICH HOLD IS RIGHT FOR YOUR STYLE? SHAPE VS SET DEFINE + SLIP STYLING CUSTARD HEALTHY HOLD STRONG HOLD GEL RESULTS > 11X THE CURL RETENTION. * RESULTS > LONG-LASTING HOLD WITHOUT DAMAGING OR DRYING THE HAIR. *BASED ON A THIRD PARTY STUDY] [IMG: HOW TO > APPLY ON WET OR DRY HAIR TO STYLE INTO A SLICK LOOK.] [IMG: STRONG HOLD GEL] NEW [H3] Indigo Rain Strong Hold Gel [H3] Indigo Rain Strong Hold Gel long-lasting hold with extra slip [IMG: PATTERN MOISTURE MILK LAIT HYDRATANT 354.9 mL e 12 FL OZ] [IMG: PATTERN MOISTURE MILK LAIT HYDRATANT 354.9 mL € 12 FL.02] [IMG: MOISTURE MILK When Your Curls Need Long-lasting Moisture PATTERN MOISTURE MILK LAIT HYDRATANT 354.9 mL e 12 FL OZ MOISTURE FOR DAYS Made to provide long-lasting, daily moisture & refresh twist outs & wash-&-gos. LENGTH RETENTION Rich Amla Oil, Irish Moss & Agave Nectar soften curls to reduce breakage. SILKY DEFINITION Finesses unwanted frizz & smooths flyaways.] [IMG: PATTERN MOISTURE MILK LAIT HYDRATANT 354.8mL e 12 FL OZ] [IMG: Moisture Milk] [IMG: Moisture Milk] [IMG: PATTERN MOISTURE MILK LAIT HYDRATANT 354.9 mL e 12 FL OZ] [IMG: PATTERN MOISTURE MILK LAIT HYDRATANT 88.7 mL C 3 FL. OZ. (US)] [H3] Moisture Milk [H3] Moisture Milk refreshes & smooths unwanted frizz [IMG: PATTERN styling cream rich moisture & definition 15 FL OZ (443.6 ML)] [IMG: Styling Cream] [IMG: PATTERN styling cream rich moisture & definition 15 FL OZ (443.6 ML)] [IMG: STYLING CREAM When Your Hair Wants a Juicy HoldSUPERIOR MOISTURE PENETRATION Ideal oil-rich, touchable hold when setting twist outs, braid outs, Bantu knots, wash-&-gos & more NOURISHES WHILE IT HOLDS Promotes hair retention & prevents breakage or damage while defining curls ALL THE OILS Thick & juicy ingredients such as Shea Butter, Cacay Oil, Coconut Oil, Sunflower Oil, Cocoa Butter & Sweet Almond Oil] [IMG: PATTERN styling cream rich moisture & definition 15 FL OZ (443.6 ML)] [IMG: PATTERN styling cream rich moisture & definition 25 FL OZ (740.0 ML)] [IMG: PATTERN styling cream rich moisture & definition 3 FL OZ (88.7 ML)] [IMG: PATTERN styling cream rich moisture & definition 25 FL OZ (740.0 ML)] [H3] Styling Cream [H3] Styling Cream hydrated hold & definition [IMG: PATTERN curl mousse volume & healthy hold 236.6 mL e 8 FL OZ] [IMG: 3x THE MOISTURE 3x THE SMOOTH] [IMG: CURL MOUSSE When your hair wants weightless hold & definition PATTERN curl mousse volume & healthy hold 236.6 mL e 8 FL OZ MAINTAINS VOLUME & DEFINITION Lightweight hold delivers body, minimizes frizz caused by humidity & holds styles in place. GREAT FOR VERSATILE STYLES Use to create a variety of styles from wash & gos, finger waves, roller sets, flat twists, braids & more... MOISTURIZING FORMULA No drying alcohols & contains Marshmallow Root & Castor Oil to maintain softness.] [IMG: CURL MOUSSE • crunch-free • no drying alcohols • flake-free • never heavy • never sticky MARSHMALLOW ROOT & CASTOR OIL maintains softness & smoothness.] [IMG: PATTERN curl mousse volume & healthy hoid 118.3 mL E 4 FL OZ] [IMG: PATTERN curl mousse volume & healthy held 236.6 mL e 8 FL OZ PATTERN curl mousse volume & healthy hold 118.3 mL E 4FL OZ] [IMG: Curl Mousse - PATTERN Beauty Curl Mousse being applied to long textured hair, with foam visible on strands.] [IMG: Curl Mousse - Hand holding spoon with white, fluffy curl mousse against warm orange background.] [H3] Curl Mousse [H3] Curl Mousse weightless volume & touchable hold [IMG: PATTERN PALO SANTO LEAVE-IN CONDITIONER APRÈS-SHAMPOOING SANS RINÇAGE : PALO SANTO 740.0 mL e 25 FL. OZ. (US)] [IMG: PATTERN PALO SANTO LEAVE-IN CONDITIONER APRÈS-SHAMPOOING SANS RINÇAGE : PALO SANTO 289.8 mL e 9.8 FL OZ] [IMG: Palo Santo Leave-In Conditioner] [IMG: PALO SANTO LEAVE-IN CONDITIONER When Your Hair Needs Lasting Hydration & Definition MOISTURE INFUSION Contains a blend of heavenly oils & honey, perfect for sealing in moisture SOFT CURL DEFINITION Formulated to provide additional light hold LUXURIOUS INGREDIENTS Contains Biotin, Coconut Oil, Tea Tree Oil, Sweet Almond Oil, Aloe Extract & Avocado Oil] [IMG: PATTERN hydration shampoo gently cleanse & hydrate 9.8 FL OZ (289.8 ML) PATTERN PALO SANTO LEAVE•IN CONDITIONER APRÈS-SHAMPOOING SANS RINÇAGE : PALO SANTO 289.8 mL e 9.8 FL. OZ] [IMG: 2.5X MORE THAN FULL SIZE] [IMG: Palo Santo Leave-In Conditioner] [IMG: PATTERN PALO SANTO LEAVE-IN CONDITIONER APRÈS-SHAMPOOING SANS RINÇAGE : PALO SANTO 289.8 mL e 9.8 FL OZ] [IMG: PATTERN PALO SANTO LEAVE•IN CONDITIONER APRÈS-SHAMPOOING SANS RINÇAGE : PALO SANTO 289.8 mL e 9.8 FL. OZ] [IMG: PATTERN PALO SANTO LEAVE-IN CONDITIONER APRÈS-SHAMPOOING SANS RINÇAGE : PALO SANTO 88.7 mL e 3 FL. OZ. (US)] [H3] Palo Santo Leave-In Conditioner [H3] Palo Santo Leave-In Conditioner moisture-rich & soft curl definition [IMG: PATTERN PALO SANTO CURL MOUSSE MOUSSE POUR CHEVEUX BOUCLÉS: PALO SANTO 236.6 mL e 8 FL. OZ. (US)] [IMG: Palo Santo Curl Mousse - PATTERN Beauty Palo Santo Curl Mousse bottle with brown cap held by a woman with long braided hair against a rust-colored.] [IMG: PATTERN PALO SANTO CURL MOUSSE MOUSSE POUR CHEVEUX BOUCLÉS: PALO SANTO 236.6 mL e 8 FL. OZ. (US)] [IMG: Marshmallow Root Castor Oil] [IMG: CURL MOUSSE When your hair wants weightless hold & definition PATTERN curl mousse volume & healthy hold 236.6 mL e 8 FL OZ MAINTAINS VOLUME & DEFINITION Lightweight hold delivers body, minimizes frizz caused by humidity & holds styles in place. GREAT FOR VERSATILE STYLES Use to create a variety of styles from wash & gos, finger waves, roller sets, flat twists, braids & more... MOISTURIZING FORMULA No drying alcohols & contains Marshmallow Root & Castor Oil to maintain softness.] [IMG: CURL MOUSSE • crunch-free • no drying alcohols • flake-free • never heavy • never sticky MARSHMALLOW ROOT & CASTOR OIL maintains softness & smoothness.] [IMG: PATTERN PALO SANTO CURL MOUSSE MOUSSE POUR CHEVEUX BOUCLÉS: PALO SANTO 236.6 mL e 8 FL. OZ. (US)] [IMG: PATTERN PALO SANTO CURL MOUSSE MOUSSE POUR CHEVEUX BOUCLEs: PALO SANTO 236.6 mL e 8 FL. OZ. (US)] [IMG: PATTERN PALO SANTO CURL MOUSSE MOUSSE POUR CHEVEUT SOUCLÉS: PALO SANTO 236.6 mL e 8FL. OZ. (US) ATTERN mousse solute & healthy hold 236.6 mL e 8FL. OZ.(US)] [IMG: PATTERN PALO SANTO CURL MOUSSE MOUSSE POUR CHEVEUX BOUCLÉS: PALO SANTO 118.3 mL E 4 FL. OZ. (US)] [H3] Palo Santo Curl Mousse [H3] Palo Santo Curl Mousse weightless volume & touchable hold [IMG: BEAUTY & WELLNESS GLAMOUR AWARD • 2023 PATTERN detangling nectar separate & soften 354.9 mL e 12 FL. OZ] [IMG: PATTERN DETANGLING NECTAR separate & soften 354.9 mL e 12 FL OZ] [IMG: Detangling Nectar] [IMG: DETANGLING NECTAR When your strands want ease & definition PATTERN detangling nectar separate & soften 354.9 ml e 12 FL OZ INTENSE SLIP Works well as a pre-poo to detangle stubborn knots HYDRATION Contains Sea Moss, Aloe Vera & Grapeseed Oil to hydrate & leave hair shiny SAVES TIME Helps reduce styling time for both adults & children] [IMG: DETANGLING NECTAR GREAT SLIP 4x LESS BREAKAGE] [IMG: PATTERN] [IMG: DETANGLING NECTAR great on wet or dry hair SEA MOSS ALOE VERA & GRAPESEED OIL adds shine & hydration] [IMG: PATTERN DETANGLING NECTAR NECTAR DÉMÊLANT 88.7 mL E 3 FL. OZ.
15000 chars
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
171Review mentions (all pages)
8External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 35 | 2 |
| /pages/our-story/ | 6 | 2 |
| /collections/bestsellers/ | 50 | 2 |
| /collections/stylers/ | 80 | 2 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Pattern Beauty",
"logo": "https://patternbeauty.com/cdn/shop/files/pattern_logo.png?v=1700268295&width=500",
"sameAs": [
"",
"https://www.facebook.com/PatternBeauty/",
"https://www.pinterest.com/patternbeauty/",
"https://www.instagram.com/patternbeauty/",
"https://www.tiktok.com/@patternbeauty?lang=en",
"",
"",
"https://www.youtube.com/@PATTERNBeauty",
""
],
"url": "https://patternbeauty.com"
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Pattern Beauty",
"potentialAction": {
"@type": "SearchAction",
"target": "https://patternbeauty.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"url": "https://patternbeauty.com"
}
]
/pages/our-story/
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Pattern Beauty",
"logo": "https://patternbeauty.com/cdn/shop/files/pattern_logo.png?v=1700268295&width=500",
"sameAs": [
"",
"https://www.facebook.com/PatternBeauty/",
"https://www.pinterest.com/patternbeauty/",
"https://www.instagram.com/patternbeauty/",
"https://www.tiktok.com/@patternbeauty?lang=en",
"",
"",
"https://www.youtube.com/@PATTERNBeauty",
""
],
"url": "https://patternbeauty.com/pages/our-story"
}
/collections/bestsellers/
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Pattern Beauty",
"logo": "https://patternbeauty.com/cdn/shop/files/pattern_logo.png?v=1700268295&width=500",
"sameAs": [
"",
"https://www.facebook.com/PatternBeauty/",
"https://www.pinterest.com/patternbeauty/",
"https://www.instagram.com/patternbeauty/",
"https://www.tiktok.com/@patternbeauty?lang=en",
"",
"",
"https://www.youtube.com/@PATTERNBeauty",
""
],
"url": "https://patternbeauty.com"
}
/collections/stylers/
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Pattern Beauty",
"logo": "https://patternbeauty.com/cdn/shop/files/pattern_logo.png?v=1700268295&width=500",
"sameAs": [
"",
"https://www.facebook.com/PatternBeauty/",
"https://www.pinterest.com/patternbeauty/",
"https://www.instagram.com/patternbeauty/",
"https://www.tiktok.com/@patternbeauty?lang=en",
"",
"",
"https://www.youtube.com/@PATTERNBeauty",
""
],
"url": "https://patternbeauty.com"
}
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Information Density
0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence
0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof
0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint
0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority
0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score
0 / 100
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Information Density
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Semantic Alignment
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Trust & Proof
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Commodity Fingerprint
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Identity & Authority
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
B
BS Level
Beauty, Cosmetics & Personal Care
45.4 Avg BS
Based on 1453 businesses audited.
BS Detector
Beauty, Cosmetics & Personal Care BS: Pattern Beauty (patternbeauty.com)
https://patternbeauty.com
📍 Industry: Beauty, Cosmetics & Personal Care
23
BS / 100
Pattern Beauty presents a high-substance profile that effectively uses technical hair science to ground its celebrity-led marketing. The BS score is driven only by repetitive sloganeering and the anonymity of its clinical studies. It is an industry outlier for actually defining what ‘high performance’ means with measurable multipliers.
Info Density
Power-words vs. Substance ratio.
9
30% BS
Semantic Coherence
Homepage promise vs. Sub-page reality.
1
5% BS
Trust & Proof
Verifiable evidence vs. Trust Theatre.
5
25% BS
Commodity Fingerprint
Detection of industry clichés/templates.
5
33% BS
Identity & Authority
Expert verifiability & Schema depth.
3
20% BS
Directly name and link to the third-party clinical laboratories in the body text near the performance claims. Enhance the Organization schema to include Person entities for the founder and lead chemists with sameAs links to their professional footprints. Replace generic Mission headings with specific 2026 impact numbers, such as total volume of sustainable ingredients sourced or specific community investment totals.
The content demonstrates high alignment with the Beauty and Personal Care industry, specifically the textured hair sub-sector. The presence of technical hair classification systems (3B-4C) confirms a non-generic market focus.
“The score of 23 is driven primarily by minor authority gaps and industry cliché density. Information density is excellent, and semantic coherence is near-perfect, preventing the site from entering the Moderate BS category. The reliance on anonymous third-party studies is the main anchor keeping the score above 20.”
Verified Analysis Date: May 24, 2026
© 1EuroSEO Independent Evaluator — Non-Sponsored Result
Analysis Disclosure & Source Attribution
This training module utilizes a snapshot of public data from Pattern Beauty, captured on May 24, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to Pattern Beauty: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://patternbeauty.com to view the most current version of its content and learn from the source what this company is about and what it offers.