Industry Context — Common BS Fingerprints in Beauty, Cosmetics & Personal Care
Generic Claims:
visible results, transform your skin, unlock your natural beauty, trusted by millions…
Red Flags:
before-and-after photos with different lighting or makeup, clinical claims without study citations, proprietary blend hiding ingredient concentrations, celebrity endorsement without FTC disclosure…
Semantic Drift Patterns:
homepage claims clinical-grade but ingredients page shows basic cosmetics, claims natural and clean but ingredient lists include synthetic compounds, homepage targets luxury market but pricing is drugstore-level, claims dermatologist-developed but no dermatologist is named…
Proof Expectations:
full ingredient lists (INCI format), specific clinical study references with sample sizes, named dermatologists or formulators with credentials, before-and-after with methodology disclosure…
Pronamel
(https://pronamel.us) 📸 Data Snapshot: June 19, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Tooth Enamel and Acid Erosion Protection | Pronamel (https://pronamel.us)
Title
Tooth Enamel and Acid Erosion Protection | Pronamel
Meta
Find out why Pronamel is the #1 dentist recommended brand for protecting tooth enamel. Explore a variety of products and find helpful resources on acid erosion.
H1 Help Strengthen Your Tooth Enamel with Pronamel Toothpaste
H2 Why Pronamel?
H2 How Does Pronamel® Toothpaste Work?
H2 What Is Tooth Enamel?
H2 Is what you eat eating your enamel?
H2 Pronamel
H2 Deep Clean
H2 Pronamel
H2 Gentle Whitening
H2 Pronamel
H2 Intensive Enamel Repair Whitening
H2 Pronamel
H2 Enamel Repair Extra Fresh
H2 A Fresh Take on Berries
H2 Save over $70 with Haleon Huddle
H2 Check your inbox for a confirmation email from Haleon Huddle to receive coupons!
H2 Check your inbox for a confirmation email from Haleon Huddle to receive coupons!
H3 Strengthens Acid Weakend Enamel
H3 Contains an Optimized Fluoride Formulation
H3 Fights Enamel Erosion
H3 #1 Dentist Recommended Protecting and Strengthening Enamel
NAV_HEADER_HEADING_REPEATED Pronamel Clinical Enamel Strength Deep Clean Toothpaste | Pronamel (https://pronamel.us/products/pronamel-clinical-enamel-strength-deep-clean/)
Title
Pronamel Clinical Enamel Strength Deep Clean Toothpaste | Pronamel
Meta
Sensodyne Pronamel Clinical Enamel Strength Deep Clean Toothpaste is our best enamel care science yet*, providing 3x stronger enamel** to help keep your teeth strong for life^^^.
H1 Pronamel Clinical Enamel Strength Deep Clean
H2 Pronamel Clinical Enamel Strength Whitening Action
H2 Pronamel Intensive Enamel Repair Extra Fresh Mouthwash
H2 Pronamel Kids Berry Twist
H2 Pronamel Clinical Enamel Strength Whitening Action
H2 Pronamel Intensive Enamel Repair Extra Fresh Mouthwash
H2 Pronamel Kids Berry Twist
H2 The Brand You Trust. A Brand New LooK.
H2 Acid Erosion: A Common Cause of Tooth Decay
H2 Pronamel® Toothpaste Actively Strengthens Weakened Tooth Enamel
H2 Save over $70 with Haleon Huddle
H2 Check your inbox for a confirmation email from Haleon Huddle to receive coupons!
H2 Check your inbox for a confirmation email from Haleon Huddle to receive coupons!
NAV_HEADER_HEADING_REPEATED Pronamel Intensive Enamel Repair Extra Fresh Toothpaste | Pronamel (https://pronamel.us/products/pronamel-intensive-enamel-repair-extra-fresh/)
Title
Pronamel Intensive Enamel Repair Extra Fresh Toothpaste | Pronamel
Meta
Learn about Pronamel Intensive Enamel Repair Extra Fresh toothpaste. See how this product works to repair weakened enamel and protect against dietary acids.
H1 Pronamel Intensive Enamel Repair Extra Fresh Toothpaste
H2 Pronamel® Intensive Enamel Repair Extra Fresh
H2 Proven to Help Repair Acid-Weakened Enamel
H2 Pronamel Intensive Enamel Repair Extra Fresh Mouthwash
H2 Pronamel Intensive Enamel Repair Toothbrush
H2 Pronamel Intensive Enamel Repair Extra Fresh Mouthwash
H2 Pronamel Intensive Enamel Repair Toothbrush
H2 The Brand You Trust. A Brand New LooK.
H2 Acid Erosion: A Common Cause of Tooth Decay
H2 Pronamel® Toothpaste Actively Strengthens Weakened Tooth Enamel
H2 Save over $70 with Haleon Huddle
H2 Check your inbox for a confirmation email from Haleon Huddle to receive coupons!
H2 Check your inbox for a confirmation email from Haleon Huddle to receive coupons!
NAV_HEADER_HEADING_REPEATED Pronamel Intensive Enamel Repair Whitening Toothpaste | Pronamel (https://pronamel.us/products/pronamel-intensive-enamel-repair-whitening/)
Title
Pronamel Intensive Enamel Repair Whitening Toothpaste | Pronamel
Meta
Discover the benefits of Pronamel Intensive Enamel Repair Whitening Toothpaste See how this product can help repair enamel and restore natural whiteness.
H1 Pronamel Intensive Enamel Repair Whitening Toothpaste
H2 Pronamel Intensive Enamel Repair Extra Fresh Mouthwash
H2 Pronamel Intensive Enamel Repair Toothbrush
H2 Fresh Breath
H2 Pronamel Intensive Enamel Repair Toothbrush
H2 The Brand You Trust. A Brand New LooK.
H2 Acid Erosion: A Common Cause of Tooth Decay
H2 Pronamel® Toothpaste Actively Strengthens Weakened Tooth Enamel
H2 Save over $70 with Haleon Huddle
H2 Check your inbox for a confirmation email from Haleon Huddle to receive coupons!
H2 Check your inbox for a confirmation email from Haleon Huddle to receive coupons!
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE · THIN (https://pronamel.us) Tooth Enamel and Acid Erosion Protection | Pronamel
[H1] Help Strengthen Your Tooth Enamel with Pronamel Toothpaste Learn More About Your Enamel and Pronamel® See more videos to learn about the effects of acid erosion and how to protect your enamel. How Tooth Enamel is Affected by Acid Erosion 6 Easy Ways to Help Protect Your Tooth Enamel [IMG: Women Holding Strawberries Side] [H2] A Fresh Take on Berries Berries, some of the healthiest foods around, are also some of the most acidic. Learn more Follow us [IMG: Youtube] [IMG: twitter] Where to Buy Pronamel® Products Find out ×
687 chars
SUB-PAGE (https://pronamel.us/products/pronamel-clinical-enamel-strength-deep-clean/) Pronamel Clinical Enamel Strength Deep Clean Toothpaste | Pronamel
[H1] Pronamel Clinical Enamel Strength Deep Clean Our best enamel care science yet* Provides 3x stronger enamel protection** Advanced cleaning system for 55% more effective cleaning action^^ Gentle foaming action and enamel safe Repairs 66% of micro-damage*** in acid softened enamel^ 24/7 enamel protection^ Fresh mint, great tasting and freshens breath [IMG: Box of Pronamel Clinical Enamel Strength Deep Clean Toothpaste] Buy Now Get a coupon AWAYS READ THE LABEL Sensodyne Pronamel Clinical Enamel Strength is our best enamel care science yet*. Backed by 17 years of clinical research and trials, Pronamel Clinical Enamel Strength Deep Clean toothpaste provides 3x stronger enamel protection**. This fluoride toothpaste repairs 66% of acid-weakened enamel micro-damage*** and provides 24/7 enamel protection to help prevent against early-stage cavities and help stop early-stage decay, with twice daily brushing. The dual foaming system with micro polishing action provides 55% more effective cleaning action^^ and is enamel safe. Twice a day, enjoy this great tasting toothpaste that freshens breath and leaves a long-lasting clean feeling. For strong teeth for life^^^, choose Pronamel the #1 Dentist Recommended Brand for Protecting and Strengthening Enamel. *in our portfolio **vs your mouth’s natural defenses ***acid-weakened enamel, on average as shown in 7-day lab test ^with twice daily brushing ^^vs Pronamel Intensive Enamel Repair ^^^with continued twice daily brushing, a healthy diet and regular dental visits Pronamel® Clinical Enamel Strength Deep Clean Toothpaste [IMG: New] [IMG: Box of Sensodyne Pronamel Clinical Enamel Strength Deep Clean Toothpaste] Buy Now Get a coupon AWAYS READ THE LABEL Our best enamel care science yet* Provides 3x stronger enamel protection** Advanced cleaning system for 55% more effective cleaning action^^ Gentle foaming action and enamel safe Repairs 66% of micro-damage*** in acid softened enamel^ 24/7 enamel protection^ Fresh mint, great tasting and freshens breath Sensodyne Pronamel Clinical Enamel Strength is our best enamel care science yet*. Backed by 17 years of clinical research and trials, Pronamel Clinical Enamel Strength Deep Clean toothpaste provides 3x stronger enamel protection**. This fluoride toothpaste repairs 66% of acid-weakened enamel micro-damage*** and provides 24/7 enamel protection to help prevent against early-stage cavities and help stop early-stage decay, with twice daily brushing. The dual foaming system with micro polishing action provides 55% more effective cleaning action^^ and is enamel safe. Twice a day, enjoy this great tasting toothpaste that freshens breath and leaves a long-lasting clean feeling. For strong teeth for life^^^, choose Pronamel the #1 Dentist Recommended Brand for Protecting and Strengthening Enamel. *in our portfolio **vs your mouth’s natural defenses ***acid-weakened enamel, on average as shown in 7-day lab test ^with twice daily brushing ^^vs Pronamel Intensive Enamel Repair ^^^with continued twice daily brushing, a healthy diet and regular dental visits [IMG: #1 Recommended Brand Symbol] Reviews Show product details Hide product details OTHER PRODUCTS [IMG: Pronamel Clinical Enamel Strength Whitening Action Toothpaste reviews and product packaging] [H2] Pronamel Clinical Enamel Strength Whitening Action Our best enamel care science yet*, providing 3x stronger enamel** to help keep your teeth strong for life^^^. Learn More Buy now [IMG: Pronamel Intensive Enamel Repair Mouthwash Extra Fresh reviews and product packaging] [H2] Pronamel Intensive Enamel Repair Extra Fresh Mouthwash Deeply penetrates the enamel surface and delivers enhanced protection compared to brushing alone* Learn More Buy now [IMG: Pronamel Kids Berry Twist Toothpaste reviews and product packaging] [H2] Pronamel Kids Berry Twist Pronamel Kids provides 24-hour cavity protection* and 2x stronger defense** against acid erosion to actively protect children’s precious enamel Learn More Buy now « 1 2 » OTHER PRODUCTS [IMG: Pronamel Clinical Enamel Strength Whitening Action Toothpaste reviews and product packaging] [H2] Pronamel Clinical Enamel Strength Whitening Action Our best enamel care science yet*, providing 3x stronger enamel** to help keep your teeth strong for life^^^. Learn More Buy now [IMG: Pronamel Intensive Enamel Repair Mouthwash Extra Fresh] [H2] Pronamel Intensive Enamel Repair Extra Fresh Mouthwash Deeply penetrates the enamel surface and delivers enhanced protection compared to brushing alone* Learn More Buy now [IMG: Pronamel Kids Berry Twist Toothpaste reviews and product packaging] [H2] Pronamel Kids Berry Twist Pronamel Kids provides 24-hour cavity protection* and 2x stronger defense** against acid erosion to actively protect children’s precious enamel Learn More Buy now « 1 » RELATED ARTICLES [IMG: A Brand New Look] [H2] The Brand You Trust. A Brand New LooK. Daily Protection, Fresh Breath, Gentle Whitening and Muliti-Action is now available in our new packaging. Read this article [IMG: Woman Eating Apple Callout] [H2] Acid Erosion: A Common Cause of Tooth Decay Protecting your teeth from acid erosion begins with understanding what it is and how you can prevent it. Read this article [IMG: Tooth Enamel Callout] [H2] Pronamel® Toothpaste Actively Strengthens Weakened Tooth Enamel Learn how Pronamel® strengthens weakened enamel and prevents further enamel from deteriorating. Read this article ×
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SUB-PAGE (https://pronamel.us/products/pronamel-intensive-enamel-repair-extra-fresh/) Pronamel Intensive Enamel Repair Extra Fresh Toothpaste | Pronamel
[H1] Pronamel Intensive Enamel Repair Extra Fresh Toothpaste Twice daily brushing helps to: Actively repair acid-weakened enamel Protect against the effects of acid erosion Keep teeth healthy Freshen breath Provide extra fresh taste Provide sensitivity relief and lasting sensitivity protection Acids in your diet can weaken tooth enamel over time, exposing a dull yellow layer and making it more susceptible to further damage. While any toothpaste containing fluoride helps prevent this erosion, Intensive Enamel Repair, Pronamel’s most advanced enamel care formulation, is proven to help actively repair acid-weakened enamel and protect teeth from future acid erosion. It works by locking in repairing minerals that absorb deep into the surface structure of enamel to help repair microdamage and rebuild enamel strength, leaving your teeth stronger and more protected. [IMG: pronamel] Buy now Get a coupon ALWAYS READ THE LABEL [H2] Pronamel® Intensive Enamel Repair Extra Fresh [IMG: Box of Sensodyne Pronamel Intensive Enamel Repair toothpaste in Extra Fresh] Buy now Get a coupon ALWAYS READ THE LABEL Twice daily brushing helps to: Actively repair acid-weakened enamel Protect against the effects of acid erosion Keep teeth healthy Freshen breath Provides extra fresh taste Provide sensitivity relief and lasting sensitivity protection Acids in your diet can weaken tooth enamel over time, exposing a dull yellow layer and making it more susceptible to further damage. While any toothpaste containing fluoride helps prevent this erosion, Intensive Enamel Repair, Pronamel’s most advanced enamel care formulation, is proven to help actively repair acid-weakened enamel and protect teeth from future acid erosion. It works by locking in repairing minerals that absorb deep into the surface structure of enamel to help repair microdamage and rebuild enamel strength, leaving your teeth stronger and more protected. [IMG: #1 Recommended Brand Symbol] PRONAMEL® ACTIVELY REPAIRS ACID-WEAKENED ENAMEL [IMG: Strengthening tooth enamel with remineralization] LOCKS IN MINERALS AND PROTECTS FROM DIETARY ACIDS [IMG: Protective barrier on the tooth preventing acid erosion] FOR STRONG HEALTHY TEETH [IMG: Tooth with strengthened enamel] [H2] Proven to Help Repair Acid-Weakened Enamel Learn how Pronamel® Intensive Enamel Repair toothpaste can help strengthen, repair, and protect acid-weakened enamel. Show product details Hide product details OTHER PRODUCTS [IMG: Pronamel Intensive Enamel Repair Mouthwash Extra Fresh] [H2] Pronamel Intensive Enamel Repair Extra Fresh Mouthwash Deeply penetrates the enamel surface and delivers enhanced protection compared to brushing alone* Learn more Buy now [IMG: Pronamel Enamel Protection Toothbrush reviews and product packaging] [H2] Pronamel Intensive Enamel Repair Toothbrush Experience 5 in 1 enamel protection with a toothbrush designed for better cleaning and less pressure*. Learn more Buy now « 1 » OTHER PRODUCTS [IMG: Pronamel Intensive Enamel Repair Mouthwash Extra Fresh] [H2] Pronamel Intensive Enamel Repair Extra Fresh Mouthwash Deeply penetrates the enamel surface and delivers enhanced protection compared to brushing alone* Learn more Buy now [IMG: Pronamel Enamel Protection Toothbrush reviews and product packaging] [H2] Pronamel Intensive Enamel Repair Toothbrush Experience 5 in 1 enamel protection with a toothbrush designed for better cleaning and less pressure*. Learn more Buy now « 1 » Reviews RELATED ARTICLES [IMG: A Brand New Look] [H2] The Brand You Trust. A Brand New LooK. Daily Protection, Fresh Breath, Gentle Whitening and Muliti-Action is now available in our new packaging. Read this article [IMG: Woman Eating Apple Callout] [H2] Acid Erosion: A Common Cause of Tooth Decay Protecting your teeth from acid erosion begins with understanding what it is and how you can prevent it. Read this article [IMG: Tooth Enamel Callout] [H2] Pronamel® Toothpaste Actively Strengthens Weakened Tooth Enamel Learn how Pronamel® strengthens weakened enamel and prevents further enamel from deteriorating. Read this article × ×
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SUB-PAGE (https://pronamel.us/products/pronamel-intensive-enamel-repair-whitening/) Pronamel Intensive Enamel Repair Whitening Toothpaste | Pronamel
[H1] Pronamel Intensive Enamel Repair Whitening Toothpaste Twice daily brushing helps to: Actively repair acid-weakened enamel Protect against the effects of acid erosion Keep teeth healthy Freshen breath Provide sensitivity relief and lasting sensitivity protection Restore natural whiteness Acids in your diet can weaken tooth enamel over time, exposing a dull yellow layer and making it more susceptible to further damage. While any toothpaste containing fluoride helps prevent this erosion, Intensive Enamel Repair, Pronamel’s most advanced enamel care formulation, is proven to help actively repair acid-weakened enamel and protect teeth from future acid erosion—while effectively removing stains to help restore teeth to their natural whiteness. It works by locking in repairing minerals that absorb deep into the surface structure of enamel to help repair microdamage and rebuild enamel strength, leaving your teeth stronger and more protected. [IMG: pronamel] Buy now Get a coupon ALWAYS READ THE LABEL Pronamel® Intensive Enamel Repair Whitening [IMG: Pronamel Intensive Enamel Repair Whitening] Buy now Get a coupon ALWAYS READ THE LABEL Twice daily brushing helps to: Actively repair acid-weakened enamel Protect against the effects of acid erosion Keep teeth healthy Freshen breath Provide sensitivity relief and lasting sensitivity protection Restore natural whiteness Acids in your diet can weaken tooth enamel over time, exposing a dull yellow layer and making it more susceptible to further damage. While any toothpaste containing fluoride helps prevent this erosion, Intensive Enamel Repair, Pronamel’s most advanced enamel care formulation, is proven to help actively repair acid-weakened enamel and protect teeth from future acid erosion—while effectively removing stains to help restore teeth to their natural whiteness. It works by locking in repairing minerals that absorb deep into the surface structure of enamel to help repair microdamage and rebuild enamel strength, leaving your teeth stronger and more protected. [IMG: #1 Recommended Brand Symbol] Helps deliver minerals deep into the acid-weakened enamel surface [IMG: Strengthening tooth enamel with remineralization] Helps lock in minerals and protect against the effects of dietary acids [IMG: Protective barrier on the tooth preventing acid erosion] Helps repair enamel for strong, healthy teeth [IMG: Tooth with strengthened enamel] Proven to Help Repair Acid-Weakened Enamel Learn how Pronamel® Intensive Enamel Repair toothpaste can help strengthen, repair, and protect acid-weakened enamel. Show product details Hide product details OTHER PRODUCTS [IMG: Pronamel Intensive Enamel Repair Mouthwash Extra Fresh] [H2] Pronamel Intensive Enamel Repair Extra Fresh Mouthwash Deeply penetrates the enamel surface and delivers enhanced protection compared to brushing alone* Learn more Buy now [IMG: Pronamel Enamel Protection Toothbrush reviews and product packaging] [H2] Pronamel Intensive Enamel Repair Toothbrush Experience 5 in 1 enamel protection with a toothbrush designed for better cleaning and less pressure*. Learn more Buy now « 1 » OTHER PRODUCTS [IMG: Pronamel Intensive Enamel Repair Mouthwash Extra Fresh] [H2] Fresh Breath Actively strengthens and re-hardens weakened enamel and leaves an extra fresh taste. View more Buy now [IMG: Pronamel Enamel Protection Toothbrush reviews and product packaging] [H2] Pronamel Intensive Enamel Repair Toothbrush Experience 5 in 1 enamel protection with a toothbrush designed for better cleaning and less pressure*. Learn more Buy now « 1 » Reviews RELATED ARTICLES [IMG: A Brand New Look] [H2] The Brand You Trust. A Brand New LooK. Daily Protection, Fresh Breath, Gentle Whitening and Muliti-Action is now available in our new packaging. Read this article [IMG: Woman Eating Apple Callout] [H2] Acid Erosion: A Common Cause of Tooth Decay Protecting your teeth from acid erosion begins with understanding what it is and how you can prevent it. Read this article [IMG: Tooth Enamel Callout] [H2] Pronamel® Toothpaste Actively Strengthens Weakened Tooth Enamel Learn how Pronamel® strengthens weakened enamel and prevents further enamel from deteriorating. Read this article ×
4986 chars
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
84Review mentions (all pages)
5External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 8 | 2 |
| /products/pronamel-clinical-enamel-strength-deep-clean/ | 35 | 1 |
| /products/pronamel-intensive-enamel-repair-extra-fresh/ | 21 | 1 |
| /products/pronamel-intensive-enamel-repair-whitening/ | 20 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
[
{
"@context": "https://schema.org/",
"@type": "WebSite",
"name": "Pronamel",
"url": "https://www.pronamel.us/",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.pronamel.us/search-results/?_charset_=UTF-8&q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org/",
"@type": "VideoObject",
"name": "How Does Pronamel® Toothpaste Help Strengthen Enamel? | Pronamel®",
"description": "Protecting tooth enamel from the irreversible damage of acid erosion is essential to maintaining good dental health. Pronamel® toothpaste is specially formulated to help strengthen your tooth enamel.",
"thumbnailUrl": "https://i-cf65ch.gskstatic.com/content/dam/cf-consumer-healthcare/pronamel/en_US/desktop/refreshing_peppermint_products_page_image%20-resize.jpg?auto=format",
"uploadDate": "2017-09-11",
"duration": "PT2M1S",
"embedUrl": "https://www.youtube.com/embed/AmzI0ktgwVE",
"publisher": {
"@type": "Organization",
"name": "Pronamel",
"logo": {
"@type": "ImageObject",
"url": "https://i-cf65ch.gskstatic.com/content/dam/cf-consumer-healthcare/pronamel/en_US/Template/Desktop/Pronamel-Sensodyne-logo.png.rendition.180.102.png?auto=format"
}
}
},
{
"@context": "https://schema.org",
"@type": "Corporation",
"name": "Pronamel",
"url": "https://www.pronamel.us/",
"logo": "https://i-cf65.ch-static.com/content/dam/cf-consumer-healthcare/pronamel/en_US/Home/sensodyne-pronamel-logo.jpg?auto=format",
"contactPoint": {
"@type": "ContactPoint",
"openingHours": "Mo-Fr 8am - 6pm EST",
"telephone": "1-866-844-2797",
"email": "mailto:mystory.us@haleon.com",
"contactType": "customer service"
},
"sameAs": [
"https://www.youtube.com/channel/UCvdhd200KmSqDsVBlyVjPEw",
"https://twitter.com/pronamel_us",
"https://www.facebook.com/PronamelUS/?hc_ref=SEARCH&fref=nf"
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Tooth Enamel and Acid Erosion Protection | Pronamel® Toothpaste",
"item": "https://www.pronamel.us/"
}
]
}
]
/products/pronamel-clinical-enamel-strength-deep-clean/
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Tooth Enamel and Acid Erosion Protection | Pronamel® Toothpaste",
"item": "https://www.pronamel.us/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Our Products",
"item": "https://www.pronamel.us/products/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Pronamel Clinical Enamel Strength Deep Clean Toothpaste",
"item": "https://www.pronamel.us/products/pronamel-clinical-enamel-strength-deep-clean/"
}
]
}
/products/pronamel-intensive-enamel-repair-extra-fresh/
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Tooth Enamel and Acid Erosion Protection | Pronamel® Toothpaste",
"item": "https://www.pronamel.us/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Our Products",
"item": "https://www.pronamel.us/products/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Pronamel Intensive Enamel Repair Extra Fresh Toothpaste",
"item": "https://www.pronamel.us/products/pronamel-intensive-enamel-repair-extra-fresh/"
}
]
}
/products/pronamel-intensive-enamel-repair-whitening/
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Tooth Enamel and Acid Erosion Protection | Pronamel® Toothpaste",
"item": "https://www.pronamel.us/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Our Products",
"item": "https://www.pronamel.us/products/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Pronamel Intensive Enamel Repair Whitening Toothpaste",
"item": "https://www.pronamel.us/products/pronamel-intensive-enamel-repair-whitening/"
}
]
}
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Information Density
0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence
0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof
0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint
0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority
0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score
0 / 100
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Information Density
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Semantic Alignment
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Trust & Proof
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Commodity Fingerprint
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Identity & Authority
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
B
BS Level
Beauty, Cosmetics & Personal Care
45.4 Avg BS
Based on 1453 businesses audited.
✓ Less BS than average
Pronamel has 10.4 points less BS than the average for Beauty, Cosmetics & Personal Care.
BS Detector
Beauty, Cosmetics & Personal Care BS: Pronamel (pronamel.us)
https://pronamel.us
📍 Industry: Beauty, Cosmetics & Personal Care
35
BS / 100
Pronamel is a benchmark for high-substance corporate marketing, providing more technical evidence than 90% of its competitors. While it relies on standard trust theatre like unverified reviews and anonymous expert endorsements, the inclusion of specific laboratory metrics significantly reduces its overall bullshit factor. It is a professionally executed site that delivers on its primary scientific promise.
Info Density
Power-words vs. Substance ratio.
9
30% BS
Semantic Coherence
Homepage promise vs. Sub-page reality.
0
0% BS
Trust & Proof
Verifiable evidence vs. Trust Theatre.
15
75% BS
Commodity Fingerprint
Detection of industry clichés/templates.
7
47% BS
Identity & Authority
Expert verifiability & Schema depth.
4
27% BS
First, introduce a Scientific Advisory Board page with named professionals and linked Person schema to move from anonymous to authoritative expertise. Second, replace the repetitive H2 template headings in the Haleon Huddle section with product-specific benefit statements to reduce the commodity fingerprint. Third, provide direct links to the 17 years of clinical trials or published white papers to establish an external proof path. Fourth, include methodology details such as sample sizes for the 66% repair claim directly in a product details accordion to increase transparency.
The website content perfectly matches the Beauty, Cosmetics & Personal Care category, specifically within the therapeutic oral care sub-segment. The technical focus on acid erosion and enamel remineralization reinforces its position as a science-driven personal care brand.
“The score of 35 is driven primarily by Trust Theatre (8/8) and repetitive template language (7/15). It achieves a perfect score in Semantic Coherence and a strong result in Information Density, distinguishing it as a low-BS destination in the personal care sector.”
Verified Analysis Date: June 19, 2026
© 1EuroSEO Independent Evaluator — Non-Sponsored Result
Analysis Disclosure & Source Attribution
This training module utilizes a snapshot of public data from Pronamel, captured on June 19, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to Pronamel: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://pronamel.us to view the most current version of its content and learn from the source what this company is about and what it offers.