Training Example: REFY – Review the Data, Give Your Score & Compare to the Real AI Evaluation

Industry Context — Common BS Fingerprints in Beauty, Cosmetics & Personal Care
Generic Claims: visible results, transform your skin, unlock your natural beauty, trusted by millions…
Red Flags: before-and-after photos with different lighting or makeup, clinical claims without study citations, proprietary blend hiding ingredient concentrations, celebrity endorsement without FTC disclosure…
Semantic Drift Patterns: homepage claims clinical-grade but ingredients page shows basic cosmetics, claims natural and clean but ingredient lists include synthetic compounds, homepage targets luxury market but pricing is drugstore-level, claims dermatologist-developed but no dermatologist is named…
Proof Expectations: full ingredient lists (INCI format), specific clinical study references with sample sizes, named dermatologists or formulators with credentials, before-and-after with methodology disclosure…

REFY

(https://refybeauty.com) 📸 Data Snapshot: May 25, 2026

Analyze the raw signals below. How would a machine score this business’s credibility?

Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.

🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE REFY | Simplifying Beauty | Vegan & Cruelty Free Makeup & Skincare (https://refybeauty.com)
Title

REFY | Simplifying Beauty | Vegan & Cruelty Free Makeup & Skincare

Meta

Simplifying & redefining beauty with makeup & skincare that encourage you to embrace you. Vegan & cruelty-free.

H1 REFY
H2 Menu
H2 Select country
H2 Welcome
H2 REFY World Member Event
H2 Shop By Category
H2 Community Favourites
H3 Selected country/currency
H3 Brand
H3 Customer Care
H3 Legal
H5 YOU HAVE UNLOCKED A FREE Face Setter Setting Spray.
NAV_HEADER_REPEATED_BODY Lip Sculpt | Transfer-Proof, Long Lasting Lip Liner | REFY (https://refybeauty.com/products/lip-sculpt/)
Title

Lip Sculpt | Transfer-Proof, Long Lasting Lip Liner | REFY

Meta

Naturally sculpted lips in one application with REFY Lip Sculpt lip liner. Moisturising, transfer-proof & long-lasting for enhanced, fuller lips. Shop now.

H1 Lip Sculpt
H2 Menu
H2 Select country
H2 Welcome
H2 REFY World Member Event
H2 Lip Sculpt – Oat
H2 The Shades
H3 Selected country/currency
H3 Ingredients
H3 Full Ingredients List
H3 Tone Guide
H3 Lip Sculpt – Oat
H3 Thank you!
H3 Ingredients
H3 Full Ingredients List
H3 Ingredients
H3 Full Ingredients List
H3 Ingredients
H3 Full Ingredients List
H3 Ingredients
H3 Full Ingredients List
H3 Ingredients
H3 Full Ingredients List
H3 Ingredients
H3 Full Ingredients List
H3 Ingredients
H3 Full Ingredients List
H3 Ingredients
H3 Full Ingredients List
H3 Brand
H3 Customer Care
H3 Legal
H4 How To Use
H4 Key Ingredients
H4 Results
H4 FAQs
H4 Your REFY Lip Routine
H4 Your REFY Lip Routine
H4 Your REFY Lip Routine
H5 YOU HAVE UNLOCKED A FREE Face Setter Setting Spray.
H6 Sculpt
H6 Hold
H6 01. Prep
H6 02. Define
H6 03. Gloss
H6 Sculpt
H6 Hold
H6 Blur
H6 Build
H6 Dispense
H6 Swipe
H6 Flip & Define
H6 Dab
H6 Build
H6 Blend
NAV_HEADER_REPEATED_BODY Lash Sculpt Mascara | Lengthening Vegan & Cruelty Free Mascara | REFY (https://refybeauty.com/products/lash-sculpt/)
Title

Lash Sculpt Mascara | Lengthening Vegan & Cruelty Free Mascara | REFY

Meta

REFY's Lash Sculpt Mascara creates a sculpted, lifted and lengthened lash that lasts up to 12 hours. Shop our lengthening vegan, cruelty and fragrance free mascara.

H1 Lash Sculpt
H2 Menu
H2 Select country
H2 Welcome
H2 REFY World Member Event
H2 Lash Sculpt – Black
H3 Selected country/currency
H3 Ingredients
H3 Full Ingredients List
H3 Tone Guide
H3 Lash Sculpt – Black
H3 Thank you!
H3 Brand
H3 Customer Care
H3 Legal
H4 How To Use
H4 Key Ingredients
H4 Benefits
H4 Results
H4 FAQs
H4 Awards
H5 YOU HAVE UNLOCKED A FREE Face Setter Setting Spray.
H6 Curl
H6 Separate
H6 Lift
H6 Lengthen
H6 83%
H6 93%
H6 83%
H6 Best Lifting Mascara
H6 The Subtle Mascara
H6 Best Lengthening Mascara
NAV_HEADER_REPEATED_BODY Brow Sculpt Eyebrow Gel | Clear Brow Gel | 12 Hour Hold | REFY (https://refybeauty.com/products/brow-sculpt/)
Title

Brow Sculpt Eyebrow Gel | Clear Brow Gel | 12 Hour Hold | REFY

Meta

REFY's Brow Sculpt Eyebrow Gel is a world-first brow wax & brush product that sets & sculpts brows to keep hairs in place all day long. Shop our clear brow gel.

H1 Brow Sculpt
H2 Menu
H2 Select country
H2 Welcome
H2 REFY World Member Event
H2 Brow Sculpt
H3 Selected country/currency
H3 Ingredients
H3 Full Ingredients List
H3 Tone Guide
H3 Brow Sculpt
H3 Thank you!
H3 Ingredients
H3 Full Ingredients List
H3 Ingredients
H3 Full Ingredients List
H3 Ingredients
H3 Full Ingredients List
H3 Ingredients
H3 Full Ingredients List
H3 Ingredients
H3 Full Ingredients List
H3 Ingredients
H3 Full Ingredients List
H3 Ingredients
H3 Full Ingredients List
H3 Ingredients
H3 Full Ingredients List
H3 Brand
H3 Customer Care
H3 Legal
H4 How To Use
H4 Key Ingredients
H4 Results
H4 FAQs
H4 Awards
H4 Your Complete REFY Brow Routine
H4 Your Complete REFY Brow Routine
H4 Your Complete REFY Brow Routine
H5 YOU HAVE UNLOCKED A FREE Face Setter Setting Spray.
H6 Prep
H6 Sculpt
H6 Shape
H6 Set
H6 Best Brow Product
H6 Best Brow Gel
H6 Best Brow Gel
H6 The Brow Gel
H6 01. Shape
H6 02. Shade
H6 03. Define
H6 Prep
H6 Sculpt
H6 Shape
H6 Set
H6 Coat
H6 Comb
H6 Set
H6 Add
H6 Apply
H6 Build
H6 Brush
H6 Fill
H6 Blend
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://refybeauty.com) REFY | Simplifying Beauty | Vegan & Cruelty Free Makeup & Skincare
Watercolor collectionSoft finishes, hydrating textures, minimal effort. This is makeup reimagined for real life.
Shop Now

Bundles & SetsFACELIPSEyes
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[IMG: image of REFY Brow Sculpt brow gel, on white background]
Brow Sculpt

[IMG: image of model after using REFY Brow Sculpt brow gel, with fluffy natural brows]
Brow Sculpt
Brow SculptWax-gel hybrid to sculpt, shape, and set eyebrows for a 12-hour hold.
4.9 Rated 4.9 out of 5 stars4,079
Okendo Product Review Link
Sale price£20.00

[IMG: Lash Sculpt]
Lash Sculpt

[IMG: Lash Sculpt]
Lash Sculpt

Select Shade

Select Shade
Lash Sculpt12-hour hold mascara that sculpts, lifts and lengthens.
4.8 Rated 4.8 out of 5 stars1,667
Okendo Product Review Link
2 Shades
Sale price£22.00

[IMG: | desc: Lip Sculpt in shade Oat]
Lip Sculpt

[IMG: | desc: | text: light Gabbi wears Lip Sculpt in Taupe]
Lip Sculpt

Select Shade

Select Shade
Lip SculptTransfer-proof lip liner for all day wear.
4.9 Rated 4.9 out of 5 stars2,119
Okendo Product Review Link
9 Shades
Sale price£18.00

[IMG: product image of REFY lip gloss with white background]
Lip Gloss

[IMG: | desc: Model wears Lip Gloss in Clear]
Lip Gloss

Select Shade

Select Shade
Lip GlossHigh-shine lip gloss with all the benefits of a balm.
4.9 Rated 4.9 out of 5 stars1,782
Okendo Product Review Link
15 Shades
Sale price£16.00
New and Improved

[IMG: | desc: Blur Liner in shade Opal]
Blur Liner

[IMG: | desc: | text: light Jess wears shade Stone]
Blur Liner

Select Shade

Select Shade
Blur LinerNew and improved, hydrating matte lip liner that effortlessly creates the appearance of fuller lips.
4.8 Rated 4.8 out of 5 stars911
Okendo Product Review Link
7 Shades
Sale price£18.00

[IMG: Glow and Sculpt Face Primer]
Glow and Sculpt Face Primer

[IMG: Glow and Sculpt Face Primer]
Glow and Sculpt Face Primer
Glow and Sculpt Face PrimerBrightening face priming serum with sculpting facial roller.
4.9 Rated 4.9 out of 5 stars702
Okendo Product Review Link
Sale price£24.00

[IMG: | desc: Cream Blush in shade Rose]
Cream Blush

[IMG: | desc: Wenli wears shade Rose]
Cream Blush

Select Shade

Select Shade
Cream BlushBuildable colour enhancing cream blush.
4.9 Rated 4.9 out of 5 stars1,879
Okendo Product Review Link
9 Shades
Sale price£18.00

[IMG: | desc: Cream Bronzer in shade Dune]
Cream Bronzer

[IMG: | desc: | text: light Aish wears shade Onyx]
Cream Bronzer

Select Shade

Select Shade
Cream BronzerBuildable cream based bronzer.
4.9 Rated 4.9 out of 5 stars1,218
Okendo Product Review Link
6 Shades
Sale price£20.00

[IMG: Duo Brush]
Duo Brush

[IMG: | desc: | text: light Stippling Brush designed for easy,<br> streak-free application]
Duo Brush
Duo BrushDouble-ended makeup brush for streak-free application.
4.9 Rated 4.9 out of 5 stars1,384
Okendo Product Review Link
Sale price£20.00

[IMG: Brow Pencil]
Brow Pencil

Brow Pencil

Select Shade

Select Shade
Brow PencilHighly pigmented eyebrow pencil with an ultra fine tip and brush.
4.9 Rated 4.9 out of 5 stars1,026
Okendo Product Review Link
8 Shades
Sale price£16.00
Save £40

[IMG: Signature Sculpt Collection]
Signature Sculpt Collection

[IMG: | desc: Jemima wears Topaz Lip Gloss,<br> Sand Cream Bronzer & Gloss Highlighter]
Signature Sculpt Collection

Select shades

Select shades
Signature Sculpt CollectionThe ultimate full-size essentials for a sculpted, signature glow.
Okendo Product Review Link
Sale price£120.00
Regular price£160.00

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Shop All

Community First
Vegan
Cruelty Free
Fragrance Free
Our mission is to Simplify Beauty, inspiring you to be your most confident self - We believe less is more so we simplify routines without compromising on results, developing multi-functional products that deliver high performance effortlessly.
Learn More

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SUB-PAGE (https://refybeauty.com/products/lip-sculpt/) Lip Sculpt | Transfer-Proof, Long Lasting Lip Liner | REFY
[IMG: | desc: Lip Sculpt in shade Oat]
Lip Sculpt in shade Oat

[IMG: | desc: Model wears Lip Sculpt in Oat]
Model wears Lip Sculpt in Oat

[IMG: | desc: Model wears Lip Sculpt in Oat]
Model wears Lip Sculpt in Oat

Jess applies Lip Sculpt in Taupe

[IMG: image of the 9 REFY lip liner shades on three different models]

[IMG: | desc: Ultra-fine 3mm tip]
Ultra-fine 3mm tip

[IMG: image of 9 different lip liner shade swatches]

[IMG: | desc: Lip Sculpt in shade Blush]
Lip Sculpt in shade Blush

[IMG: | desc: Model wears Lip Sculpt in Blush]
Model wears Lip Sculpt in Blush

[IMG: | desc: Model wears Lip Sculpt in Blush]
Model wears Lip Sculpt in Blush

Jess applies Lip Sculpt in Taupe

[IMG: Grid image of 9 REFY lip liner shades on three different models]

[IMG: | desc: Ultra-fine 3mm tip]
Ultra-fine 3mm tip

[IMG: image of 9 different lip liner shade swatches]

[IMG: | desc: Lip Sculpt in shade Rosewood]
Lip Sculpt in shade Rosewood

[IMG: | desc: | text: light Model wears Lip Sculpt in Rosewood]
Model wears Lip Sculpt in Rosewood

[IMG: | desc: | text: light Gabbi wears Lip Sculpt in Rosewood]
Gabbi wears Lip Sculpt in Rosewood

Jess applies Lip Sculpt in Taupe

[IMG: Grid image of 9 REFY lip liner shades on three different models]

[IMG: | desc: Ultra-fine 3mm tip]
Ultra-fine 3mm tip

[IMG: Image of 9 different lip liner shade swatches]

[IMG: | desc: Lip Sculpt in shade Dusk]
Lip Sculpt in shade Dusk

[IMG: | desc: | text: light Model wears Lip Sculpt in Dusk]
Model wears Lip Sculpt in Dusk

[IMG: | desc: | text: light Gabbi wears Lip Sculpt in Dusk]
Gabbi wears Lip Sculpt in Dusk

Jess applies Lip Sculpt in Taupe

[IMG: Grid image of 9 REFY lip liner shades on three different models]

[IMG: | desc: Ultra-fine 3mm tip]
Ultra-fine 3mm tip

[IMG: Image of 9 different lip liner shade swatches]

[IMG: | desc: Lip Sculpt in shade Taupe]
Lip Sculpt in shade Taupe

[IMG: | desc: | text: light Gabbi wears Lip Sculpt in Taupe]
Gabbi wears Lip Sculpt in Taupe

[IMG: | desc: Jess wears Lip Sculpt in Taupe]
Jess wears Lip Sculpt in Taupe

Jess applies Lip Sculpt in Taupe

[IMG: Grid image of 9 REFY lip liner shades on three different models]

[IMG: | desc: Ultra-fine 3mm tip]
Ultra-fine 3mm tip

[IMG: Image of 9 different lip liner shade swatches]

[IMG: | desc: Lip Sculpt in shade Fawn]
Lip Sculpt in shade Fawn

[IMG: | desc: | text: light Model wears Lip Sculpt in Fawn]
Model wears Lip Sculpt in Fawn

[IMG: | desc: | text: light Gabbi wears Lip Sculpt in Fawn]
Gabbi wears Lip Sculpt in Fawn

Jess applies Lip Sculpt in Taupe

[IMG: Grid image of 9 REFY lip liner shades on three different models]

[IMG: | desc: Ultra-fine 3mm tip]
Ultra-fine 3mm tip

[IMG: Image of 9 different lip liner shade swatches]

[IMG: | desc: | text: light Lip Sculpt in shade Suede]
Lip Sculpt in shade Suede

[IMG: | desc: | text: light Manar wears Lip Sculpt in Suede]
Manar wears Lip Sculpt in Suede

[IMG: | desc: | text: light Gabbi wears Lip Sculpt in Suede]
Gabbi wears Lip Sculpt in Suede

Jess wears Lip Sculpt in Taupe

[IMG: Grid image of 9 REFY lip liner shades on three different models]

[IMG: | desc: Ultra-fine 3mm tip]
Ultra-fine 3mm tip

[IMG: Lip Sculpt]

[IMG: | desc: | text: light Lip Sculpt in shade Sepia]
Lip Sculpt in shade Sepia

[IMG: | desc: | text: light Model wears Lip Sculpt in Sepia]
Model wears Lip Sculpt in Sepia

[IMG: | desc: | text: light Gabbi wears Lip Sculpt in Sepia]
Gabbi wears Lip Sculpt in Sepia

Jess applies Lip Sculpt in Taupe

[IMG: Grid image of 9 REFY lip liner shades on three different models]

[IMG: | desc: Ultra-fine 3mm tip]
Ultra-fine 3mm tip

[IMG: Image of 9 different lip liner shade swatches]

[IMG: | desc: | text: light Lip Sculpt in shade Red]
Lip Sculpt in shade Red

[IMG: | desc: | text: light Model wears Lip Sculpt in Red]
Model wears Lip Sculpt in Red

[IMG: | desc: Model wears Lip Sculpt in Red]
Model wears Lip Sculpt in Red

Jess applies Lip Sculpt in Taupe

[IMG: Grid image of 9 REFY lip liner shades on three different models]

[IMG: | desc: Ultra-fine 3mm tip]
Ultra-fine 3mm tip

[IMG: Image of 9 different lip liner shade swatches]

/

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[H1] Lip Sculpt
Transfer-proof lip liner for all day wear.More details
4.9 Rated 4.9 out of 5 stars2,119
Size:
0.32g / 0.01 oz(/)

£18.00
Size:
0.32g / 0.01 oz(/)

4.9 Rated 4.9 out of 5 stars2,119

Transfer-Proof
All Day Hold
Lightweight
Sculpting

Filter shade: All (9)

All
Pink Tones
Brown Tones

Oat

Blush

Rosewood

Dusk

Taupe

Fawn

Suede

Sepia

Red
Shade:Oat
Compare shades

Fair cool nude

Recommended:
Based on shade finder results
Edit

Free delivery over £30

[IMG: Face Setter Setting Spray]
FREE FULL SIZE FACE SETTER
On all orders over £50. Auto-added to cart.

Home
Lips
Lip Sculpt

Details
Self-sets for an all-day hold.No transfer, feathering or smudging.Ultra-fine 3mm tip allows precision application to effortlessly reshape lips.The moisturising and long-lasting formula delivers a matte, velvet finish. Vitamin E helps to hydrate and nourish the lips with each wear.Fragrance Free. Paraben Free. Vegan. Cruelty Free.

Shipping & Returns
UK DeliveryWe offer free shipping to the UK on all orders £30 or over.Standard Delivery - 2-3 Working Days - £4.00Next Day Delivery - Order before 4pm - £6.00Orders placed before 4pm GMT Mon-Fri will be shipped the same day.For all territories please select your location or refer to our shipping page.ReturnsYour return request must be made within 14 days of receiving your order.We can only accept returned makeup items if they are unopened and unused.
Bundle & SavePair it With

[IMG: Lip Collection]

Lip Collection
Bundle & Save £4
Sale price
£30.00£34.00

[IMG: product image of REFY lip gloss with white background]

Lip Gloss

Sale price
£16.00

Close

[H3] Lip Sculpt - Oat
Register your email address below to receive an email notification when this product becomes available.

[H3] Thank you!
Thank you! We will notify you when this product becomes available.

[H2] Lip Sculpt
-
Oat

£18.00

[H2] The Shades

Shade: Oat
Fair cool nude

Shade: Blush
Light, neutral pink

Shade: Rosewood
Medium, warm pink

Shade: Dusk
Dark, mahogany pink

Shade: Taupe
Light, cool brown

Shade: Fawn
Medium, mauve brown

Shade: Suede
Medium-deep warm brown

Shade: Sepia
Dark, chestnut brown

Shade: Red
Striking red

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How To UseKey IngredientsResultsFAQs

[H4] How To Use
Apply Lip Sculpt as the first step in your lip makeup routine to instantly sculpt and define lips.

[H6] Sculpt
Use Lip Sculpt to precisely outline the lips.

[H6] Hold
Wait up to 60 seconds for the formula to set in place, for a hold that lasts all day.

[H4] Key Ingredients
The moisturising and long-lasting formula leaves a matte, velvet, long-wearing finish. Always 100% vegan, paraben and cruelty free.

Candelilla Wax
Helps create a rich, smooth texture that holds.

Vitamin E
Provides antioxidant protection.
View full ingredients

[H4] Results
Naturally sculpted and defined lips that last all day. Select your shade to see it on your desired model.

[IMG: Before Application Image]

[IMG: After Application Image]

[H4] FAQs

How long should I wait for the lip liner to set?
We recommend you wait up to 60 seconds after applying the lip liner for it to set in place. Once set, the hold will last all day.

Do I need to sharpen the pencil?
Lip Sculpt has a no-need-to-sharpen 3mm tip to instantly sculpt and define .

What lip products should I use with Lip Sculpt?
Firstly, prep with  Lip Buff, to exfoliate and moisturise the lips, ready for  application. You can use our lip liner on its own for sculpted and defined lips. Alternatively, line the lips with Lip Sculpt and add full coverage colour with the REFY Lip Stick, or for a high-shine, glass-like finish, use our Lip Gloss over the top of your lip liner.

What’s the difference between Lip Sculpt and Blur Liner?
Lip Sculpt provides a long-lasting, sculpted look with a matte, velvet finish. It’s transfer proof and long lasting, with a thin precision tip. Choose from 8 nude shades and a striking red. The Blur Liner creates naturally fuller lips with a soft matte finish. It’s lightweight, and the wide domed tip creates a diffused look. There are 6 true-to-tone shades to choose from. For a more defined look, choose Lip Sculpt, and for a diffused look, choose Blur Liner.

[H4] Your REFY Lip Routine

[H6] 01.
Prep
Exfoliate and moisturise lips ready for application.Define and shape lips.Apply for a high shine finish.

[IMG: Lip Buff]
Lip Buff

Lip Buff
£16.00

Notify me

Step
01
Step
02
Step
03

[H4] Your REFY Lip Routine

[H6] 02.
Define

Currently Viewing
Exfoliate and moisturise lips ready for application.Define and shape lips.Apply for a high shine finish.

[IMG: | desc: Lip Sculpt in shade Oat]
Lip Sculpt

Lip Sculpt
£18.00

Shade:

Step
01
Step
02
Step
03

[H4] Your REFY Lip Routine

[H6] 03.
Gloss
Exfoliate and moisturise lips ready for application.Define and shape lips.Apply for a high shine finish.

[IMG: product image of REFY lip gloss with white background]
Lip Gloss

Lip Gloss
£16.00

Shade:

Step
01
Step
02
Step
03

Compare REFY Lip Products
[IMG: | desc: Lip Sculpt in shade Oat]

[IMG: | desc: Lip Sculpt in shade Oat]

[IMG: | desc: Blur Liner in shade Opal]

[IMG: desc: | text: light Blur Liner in shade Opal]

[IMG: | desc: Lip Stick in shade Rosa]

[IMG: | desc: Lip Blush in shade Bloom]

[IMG: | desc: | text: light Lip Blush in shade Bloom]
View

Product

Model

Lip Sculpt
£18.00
Blur Liner
£18.00
Lip Stick
£22.00
Lip Blush
£16.00
What It IsA long-wear, transfer-proof Lip LinerA unique Lip Liner that blurs as you applyA hydrating, comfort-wear liquid Lip StickA lightweight lip tint that feels like a balmFinishMatte, velvet finishDiffused soft matte finishBold satin, sheen finishBlurred matte finishBest ForLong-lasting, sculpted lipsNatural fuller looking lipsBold, full coverageSubtle blush of colourBenefitsTransfer-proof and long-wearingEasy application and lightweightComfortable and hydratingMoisturising and lightweightApplicatorThin precision tipWide domed tipSoft flock tip with cooling metal rollerballWide effortless applicatorAvailable In8 nude shades and striking red6 true-to-tone shades6 universal shades8 natural shades

Close

How to use

Key ingredients
View full ingredients

[H3] Full Ingredients List
Close

Close

[IMG: | desc: Lip Sculpt in shade Oat]
Lip Sculpt
REFY Lip Sculpt is a dual ended lip liner and setter designed to naturally sculpt and define lips for lasting wear up to 10 hours.
How to use

[H6] Sculpt
Use Lip Sculpt to precisely outline the lips.

[H6] Hold
Wait up to 60 seconds for the formula to set in place, for a hold that lasts all day.

Key ingredients

Candelilla Wax

Helps create a rich, smooth texture that holds.

Vitamin E

Provides antioxidant protection.
View full ingredients

[H3] Full Ingredients List
Dimethicone, Trimethylsiloxysilicate, Isododecane, Ozokerite, Phenyl Trimethicone, Polyethylene, Euphorbia Cerifera (Candelilla) Wax, Silica, Aluminum Hydroxide, Triethoxycap
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SUB-PAGE (https://refybeauty.com/products/lash-sculpt/) Lash Sculpt Mascara | Lengthening Vegan & Cruelty Free Mascara | REFY
[IMG: Lash Sculpt]

[IMG: Lash Sculpt]

[IMG: Lash Sculpt]

[IMG: Lash Sculpt]

[IMG: Lash Sculpt]

[IMG: Lash Sculpt]

[IMG: Lash Sculpt]

[IMG: Lash Sculpt]

[IMG: Lash Sculpt]

[IMG: Lash Sculpt]

[IMG: Lash Sculpt]

[IMG: Lash Sculpt]

[IMG: Lash Sculpt]

[IMG: Lash Sculpt]

[IMG: Lash Sculpt]

[IMG: Lash Sculpt]

/

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[H1] Lash Sculpt
12-hour hold mascara that sculpts, lifts and lengthens.More details
4.8 Rated 4.8 out of 5 stars1,667
Size:
10ml / 0.338 fl oz(/)

£22.00
Size:
10ml / 0.338 fl oz(/)

4.8 Rated 4.8 out of 5 stars1,667

Long-Wearing
Smudge-Proof
Natural Definition
Sculpting

Black

Brown
Shade:Black

Classic, deep black

Recommended:
Based on shade finder results
Edit

Free delivery over £30

[IMG: Face Setter Setting Spray]
FREE FULL SIZE FACE SETTER
On all orders over £50. Auto-added to cart.

Home
Eyes
Lash Sculpt

Details
Creates a sculpted, lifted, lengthened lash effect for up to 12 hours.The patent pending comb-like applicator targets each lash to separate and lengthen.Provides a high impact finish without clumping, flaking or smudging.Non-transfer, pigmented formula. Mascara formulated with Vitamin E to help nourish and strengthen lashes.Removes effortlessly.Suitable For All Skin and Lash Types. Vegan. Cruelty Free. Fragrance Free. Paraben Free.

Shipping & Returns
UK DeliveryWe offer free shipping to the UK on all orders £30 or over.Standard Delivery - 2-3 Working Days - £4.00Next Day Delivery - Order before 4pm - £6.00Orders placed before 4pm GMT Mon-Fri will be shipped the same day.For all territories please select your location or refer to our shipping page.ReturnsYour return request must be made within 14 days of receiving your order.We can only accept returned makeup items if they are unopened and unused.
Bundle & Save

[IMG: Lash Sculpt & Curler]

Lash Sculpt & Curler
Pair with limited edition Lash Curler
Sale price
£30.00£52.00

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[H3] Lash Sculpt - Black
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[H2] Lash Sculpt
-
Black

£22.00

How To UseKey IngredientsBenefitsResultsFAQsAwards

[H4] How To Use
One motion mascara application to separate, lift and lengthen your lashes for up to 12 hours.

[H6] Curl
Curl first to lift and shape.

[H6] Separate
Position the curved applicator so the longer bristles align with the outer lashes and shorter bristles with the inner lashes, and comb the lengthening mascara through the hairs.

[H6] Lift
Gently wiggle and lift the wand from the root of your lashes to the tips, coating them as you brush. Apply a second coat at the lash root if needed, to give extra lift.

[H6] Lengthen
Lightly comb through the ends of the lashes to extend.

[H4] Key Ingredients
The non-transfer, pigmented formula of our mascara sculpts and sets the lash while ingredients help nourish and strengthen. Always 100% vegan, paraben and cruelty free.

Carnauba & Candelilla Wax
Helps to sculpt the lash to hold and lift.

Vitamin E
Helps to nourish lashes.

Panthenol
Helps to strengthen and boost shine.
View full ingredients

[H4] Benefits
Tested in a clinical trial of 30 females aged 18-65:
[H6] 83%
Agreed the brush coats lashes from root to tip.

[H6] 93%
Agreed the product was lightweight.

[H6] 83%
Agreed the product visibly lift your lashes.

[H4] Results
The only Mascara for a 12-hour natural-looking lift. No clumping. No flaking. No smudging.

[IMG: Before Application Image]

[IMG: After Application Image]

[H4] FAQs

Does Lash Sculpt work for naturally straight lashes?
Yes, Lash Sculpt will lift and lengthen all lash types. After coating all of your lashes with our mascara, we recommend focusing on the tips of your lashes, which allows you to build on the length without any clumps.

Is Lash Sculpt Buildable?
Yes, Lash Sculpt is buildable! We would recommend building the mascara it before it dries.

Is Lash Sculpt waterproof?
The REFY mascara formula is not waterproof but has been developed to be smudgeproof and transferproof, while being easy to remove with warm water and any makeup remover.

Will Lash Sculpt leave clumps in my lashes?
No, Lash Sculpt mascara is clinically proven to be non-clumping, flake-free and transfer-proof.

Is the REFY mascara good for my lashes?
Yes, Vitamin E/Tocopheryl Acetate helps to nourish lashes, while Panthenol helps to strengthen and boost shine. We have also developed a mascara that isn’t waterproof to ensure the removal is easy and gentle on both the eyes and lashes; only warm water is needed.

Is the REFY Mascara vegan and cruelty free?
Yes, the REFY Mascara, along with all our products, is 100% vegan, paraben-free, cruelty free and Leaping Bunny approved.

[H4] Awards

[H6] Best Lifting Mascara
Cosmopolitan Summer Beauty Awards 2024

[H6] The Subtle Mascara
ELLE Future of Beauty Awards 2024

[H6] Best Lengthening Mascara
BYRDIE Beauty Awards 2024
6161 chars
SUB-PAGE (https://refybeauty.com/products/brow-sculpt/) Brow Sculpt Eyebrow Gel | Clear Brow Gel | 12 Hour Hold | REFY
[IMG: image of model after using REFY Brow Sculpt brow gel, with fluffy natural brows]

[IMG: image showing unique benefits of REFY]

[IMG: grid image showing four stages of using REFY brow gel, Brow Sculpt]

[IMG: before and after image of model using REFY Brow Sculpt clear brow gel]

[IMG: image of REFY Brow Sculpt showing the applicator brush of the brow gel]

[IMG: three images of the effects of REFY eyebrow gel on full brows, course brows and sparse brows]

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[H1] Brow Sculpt
Wax-gel hybrid to sculpt, shape, and set eyebrows for a 12-hour hold.More details
4.9 Rated 4.9 out of 5 stars4,079
Size:
8.5ml / 0.29 fl oz(/)

£20.00
Size:
8.5ml / 0.29 fl oz(/)

4.9 Rated 4.9 out of 5 stars4,079

Sculpting
Long-Wearing
Flake Free
Waterproof

Free delivery over £30

[IMG: Face Setter Setting Spray]
FREE FULL SIZE FACE SETTER
On all orders over £50. Auto-added to cart.

Home
Brows
Brow Sculpt

Details
The original Brow Sculpt eyebrow gel.Delivers a 12-hour sculpted hold.Flake-free, zero-residue formula.Sweat, heat and water proof brow gel.Features a dual-ended applicator to sculpt and comb brows into desired shape.Clear brow gel sets hairs in place in 60 seconds.Provitamin 5 and Glycerin help hydrate and nourish brow hairs with each application.Suitable For All Skin and Brow Types. Paraben Free. Fragrance Free. Vegan. Cruelty Free.

Shipping & Returns
UK DeliveryWe offer free shipping to the UK on all orders £30 or over.Standard Delivery - 2-3 Working Days - £4.00Next Day Delivery - Order before 4pm - £6.00Orders placed before 4pm GMT Mon-Fri will be shipped the same day.For all territories please select your location or refer to our shipping page.ReturnsYour return request must be made within 14 days of receiving your order.We can only accept returned makeup items if they are unopened and unused.
Bundle & SavePair it With

[IMG: | desc: Includes Brow Sculpt, Pomade & Pencil]

Brow Collection
Complete your routine & Save £4
Sale price
£44.00£52.00

[IMG: Lash Sculpt]

Lash Sculpt

Sale price
£22.00

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[H3] Brow Sculpt
Register your email address below to receive an email notification when this product becomes available.

[H3] Thank you!
Thank you! We will notify you when this product becomes available.

[H2] Brow Sculpt

£20.00

How To UseKey IngredientsResultsFAQsAwards

[H4] How To Use
Sculpt, shape, and set your brows for a 12-hour hold.

[H6] Prep
For best results always apply Brow Sculpt on a clean base, ensuring the applicator is also clean.

[H6] Sculpt
Apply a small amount of product onto your brows with the applicator and gently brush through in small upward strokes.

[H6] Shape
Switch to the comb and use upward strokes to comb the brows into shape.

[H6] Set
Gently press down with the brush to set hairs in place.

[H4] Key Ingredients
Delivers sculpted hold that lasts, with zero residue - always 100% vegan, paraben and cruelty free.

Carnauba & Candelilla Wax
Makes the Sculpt soft and easy to apply but keeps brow hairs firmly in place.

Provitamin 5
Helps brows look polished and defined.

Glycerin
Helps hydrate and nourish brow hairs.
View full ingredients

[H4] Results
Slide for the perfect sculpted brow.

[IMG: Before Application Image]

[IMG: After Application Image]

[H4] FAQs

Any tips for applying Brow Sculpt?
To get the best results, always apply Brow Sculpt to a clean base at the beginning of your makeup routine.

How long does the REFY Brow Sculpt last?
The REFY Brow Sculpt lasts for 12 hours once applied. Make sure to start with a clean base, then apply a small amount of the brow gel onto your brows, gently brushing upwards to create the desired finish. Change over to the comb and then use upward strokes to comb the brows into place more precisely. Set the hairs in place with the brush and your brows will stay in place all day.

Does the REFY Brow Gel leave residue?
No, we’ve carefully formulated our brow gel to be flake-free, with a zero-residue formula. Only a small amount of the brow gel is required to set your brows in place all day. Apply the eyebrow gel before the rest of your makeup to avoid product buildup in your brows.

Should the REFY Brow Sculpt be used with other brow products?
The REFY Brow Sculpt is a clear brow gel, so if you’re also looking to add definition, use our Brow Collection. Along with the Brow Sculpt, this set includes our Brow Pomade and Brow Pencil, to create a sculpted brow in three easy steps. Sculpt, shade and define for full brows that will stay in place for 12 hours. Our collection of brow products also includes the REFY Brow Tint Gel, a water-based, non-permanent brow tint gel that gives extra definition.

Is the REFY Eyebrow Gel better for fluffy or sharp brows?
REFY’s Brow Sculpt is a versatile product, so it can be used in a way that suits you. For a fluffier brow, simply use more upward strokes when applying the brow gel, or guide the hairs more horizontally for a sharper finish. If you prefer a sharper finish, you may also want to add definition using the REFY Brow Pomade or Brow Pencil.

Is the REFY Brow Gel vegan and cruelty free?
Yes, all of REFY’s makeup, including the brow gel, is 100% vegan, paraben-free, and Leaping Bunny approved. We only partner with ethical suppliers and we don’t test on animals, so every product can be used with a clear conscience.

[H4] Awards

[H6] Best Brow Product
Sheerluxe 2024 Beauty Awards

[H6] Best Brow Gel
Good Housekeeping Beauty Hall of Fame Awards 2024

[H6] Best Brow Gel
Byrdie Beauty Awards 2022

[H6] The Brow Gel
ELLE Future of Beauty Awards 2021

[H4] Your Complete REFY Brow Routine

[H6] 01.
Shape

Currently Viewing
Sculpt, shape and set brows.Shade and add depth.Give added definition and fill in any sparse areas.

[IMG: image of REFY Brow Sculpt brow gel, on white background]
Brow Sculpt

Brow Sculpt
£20.00

Step
01
Step
02
Step
03

[H4] Your Complete REFY Brow Routine

[H6] 02.
Shade
Sculpt, shape and set brows.Shade and add depth.Give added definition and fill in any sparse areas.

[IMG: Brow Pomade]
Brow Pomade

Brow Pomade
£16.00

Shade:

Step
01
Step
02
Step
03

[H4] Your Complete REFY Brow Routine

[H6] 03.
Define
Sculpt, shape and set brows.Shade and add depth.Give added definition and fill in any sparse areas.

[IMG: Brow Pencil]
Brow Pencil

Brow Pencil
£16.00

Shade:

Step
01
Step
02
Step
03

Compare REFY Brow Products
[IMG: image of REFY Brow Sculpt brow gel, on white background]

[IMG: image of model after using REFY Brow Sculpt brow gel, with fluffy natural brows]

[IMG: Brow Tint]

[IMG: | desc: | text: light Grace wears Brow Tint in Soft Brown]

[IMG: Brow Pomade]

[IMG: | desc: Natalie wears Brow Pomade in Light]

[IMG: Brow Pencil]

[IMG: | desc: Natalie wears Brow Pencil in Light]
View

Product

Model

Brow Sculpt
£20.00
Brow Tint
£18.00
Brow Pomade
£16.00
Brow Pencil
£16.00
What It IsA wax-gel hybrid that sculpts, shapes and sets browsA 12-hour lightweight, non-permanent tintA 2-in-1 Brow Pomade and brushAn ultra-fine precision tip Brow PencilBest For12 hour sculpted and shaped browsFuller-looking browsShaped and shaded browsNatural, defined hair strokesBenefitsHydrating and nourishingNourishing and strengtheningBuildable, natural-looking colourNourishing and conditioningApplicatorDual-ended applicator to sculpt and comb browsRound precision brushAngled precision brushUltra-fine 1mm precision tip and brushAvailable InClear brow gel8 shades8 buildable shades8 buildable shades

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How to use

Key ingredients
View full ingredients

[H3] Full Ingredients List
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[IMG: image of REFY Brow Sculpt brow gel, on white background]
Brow Sculpt

How to use

[H6] Prep
For best results always apply Brow Sculpt on a clean base, ensuring the applicator is also clean.

[H6] Sculpt
Apply a small amount of product onto your brows with the applicator and gently brush through in small upward strokes.

[H6] Shape
Switch to the comb and use upward strokes to comb the brows into shape.

[H6] Set
Gently press down with the brush to set hairs in place.

Key ingredients

Carnauba & Candelilla Wax

Makes the Sculpt soft and easy to apply but keeps brow hairs firmly in place.

Provitamin 5

Helps brows look polished and defined.

Glycerin

Helps hydrate and nourish brow hairs.
View full ingredients

[H3] Full Ingredients List
Aqua/Water/Eau, Glyceryl Stearate SE, Propylene Glycol, Glycerin, Acrylates Copolymer, Steareth-21, Copernicia Cerifera (Carnauba) Wax, VP/VA Copolymer, Palmitic Acid, Cetyl Palmitate, Euphorbia Cerifera (Candelilla) Wax, Steareth-2, Stearic Acid, PVP, Phenoxyethanol, 1,2-Hexanediol, Caprylyl Glycol, Hydroxyethylcellulose, Alcohol, Tocopheryl Acetate, Panthenol, Sodium Hydroxide, PPG-2-Deceth-30, Sodium Laureth Sulfate, Sodium Dehydroacetate, Laurtrimonium Chloride, Sodium Bisulfite, Disodium Phosphate, Polysorbate 60, Sodium PhosphateFill Weight: 8.5ML/0.29FLOZPlease be aware that as we continue to develop and expand our product range, ingredient lists may change or vary. Please refer to the ingredient list on the product packaging for the most up to date list of ingredients, and reach out to support@refybeauty.com with any questions.Close

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How to use

Key ingredients
View full ingredients

[H3] Full Ingredients List
Close

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[IMG: Brow Tint]
Brow Tint
REFY Brow Tint is a water-based, non-permanent tint that instantly adds natural texture to the brows. The gel formula holds them in place for up to 12 hours and enhances your natural brow.
How to use

[H6] Coat
Coat the hairs by gently brushing the tinted brow gel through. For stubborn hairs, run through backwards to coat.

[H6] Comb
Comb hair upwards and shape the brows into place.

[H6] Set
Leave to set. This product is an instant, non-permanent brow tint gel that can be removed with any makeup remover.

Key ingredients

Peptides

Helps brows look and feel fuller and stronger.

Camellia Japonica Flower Extract

Helps to leave your brows looking and feeling conditioned and nourished.
View full ingredients

[H3] Full Ingredients List
Aqua /Water/Eau, VP/VA Copolymer, Alcohol, Acrylates Copolymer, Butylene Glycol, Glycerin, Caramel, Phenoxyethanol, PVP, Panthenol, Sodium Hydroxide, Camellia Japonica Flower Extract, Ethylhexylglycerin, Sodium Dehydroacetate, Biotinoyl Tripeptide-1 [+/- May Contain/Peut Contenir: Red 40 (CI 16035), Yellow 5 (CI 19140), Blue 1 (CI 42090), Titanium Dioxide (CI 77891)]Close

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How to use

Key ingredients
View full ingredients

[H3] Full Ingredients List
Close

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[IMG: Brow Pomade]
Brow Pomade

How to use

[H6] Add
Add a small amount of product to the tip of the brush.

[H6] Apply
Apply to your brow to fill in and shade any gaps between hairs.

[H6] Build
Add more product to build up colour if needed.

Key ingredients

Rich Pigments

A blend of mineral-based colorants for buildable, natural-looking colour.

Lightweight Silicones

Gives a silky glide, ensuring formula applies effortlessly without tugging.
View full ingredients

[H3] Full Ingredients List
C13-14 Alkane, Trimethylsiloxysilicate, Dimethicone, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Silica, Microcrystalline Wax, Isododecane, Ethylhexyl Palmitate, Paraffin, Dimethicone/Vinyl Dimethicone Crosspolymer, Phenoxyethanol, Isopropyl Titanium Triisostearate, Quaternium-18 Bentonite, Alumina, Tocopheryl Acetate, Propylene Carbonate, Quartz, [+/- May Contain/Peut Contenir: Blue 1 Lake (CI 42090), Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891)]Please be aware that as we continue to develop and expand our product range, ingredient lists may change or vary. Please refer to the ingredient list on the product packaging for the most up to date list of ingredients, and reach out to support@refybeauty.com with any questions.Close

View details

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How to use

Key ingredients
View full ingredients

[H3] Full Ingredients List
Close

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[IMG: Brow Pencil]
Brow Pencil

How to use

[H6] Brush
Brush hairs upwards to reveal brow shape and any sparse areas.

[H6] Fill
Use the ultra-fine pencil tip to draw short, upward strokes in the direction of natural hair growth and add definition. Repeat as needed.

[H6] Blend
Use the brush to softly blend all products together.

Key ingredients

Synthetic Beeswax

Helps to give the formula a smooth application.

Cocoa Seed Butter & Hydrogenated Coconut Oil

Help to nourish and condition the brows.
View full ingredients

[H3] Full Ingredients List
Brow Pencil (all shades apart from Ash): Synthetic Wax, Cera Microcristallina (Microcrystalline Wax), Hydrogenated Palm Oil, Synthetic Beeswax, Theobroma Cacao (Cocoa) Seed Butter, Ceresin, Hydrogenated Coconut Oil, Polyisobutene, Hydrogenated Coco-Glycerides, Bis-Diglyceryl Polyacyladipate-1, Copernicia Cerifera (Carnauba) Wax, Polyhydroxystearic Acid, Polyethylene, C10-18 Triglycerides, Glyceryl Behenate, Polyglyceryl-6 Octastearate, Phenoxyethanol, Tocopherol, Dimethicone
[+/- May Contain/Peut Contenir: Blue 1 Lake (CI 42090), Mica (CI 77019), Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891)]
Brow Pencil (Ash): Synthetic Wax, Hydrogenated Palm Oil, Cera Microcristallina (Microcrystalline Wax), Synthetic Beeswax, Theobroma Cacao (Cocoa) Seed Butter, Ceresin, Hydrogenated Coconut Oil, Polyisobutene, Hydrogenated Coco-Glycerides, Bis-Diglyceryl Polyacyladipate-1, Copernicia Cerifera (Carnauba) Wax, Polyhydroxystearic Acid, Polyethylene, C10-18 Triglycerides, Glyceryl Behenate, Polyglyceryl-6 Octastearate, Phenoxyethanol, Tocopherol, Dimethicone
[+/- May Contain/Peut Contenir: Blue 1 Lake (CI 42090), Mica (CI 77019), Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891)]Please be aware that as we continue to develop and expand our product range, ingredient lists may change or vary. Please refer to the ingredient list on the product packaging for the most up to date list of ingredients, and reach out to support@refybeauty.com with any questions.Close

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14991 chars
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                "@type": "ListItem",
                "position": 1,
                "name": "Home",
                "item": "https://refybeauty.com"
            },
            {
                "@type": "ListItem",
                "position": 2,
                "name": "Lash Sculpt",
                "item": "https://refybeauty.com/products/lash-sculpt"
            }
        ]
    },
    {
        "@context": "http://schema.org/",
        "@type": "Product",
        "name": "Lash Sculpt",
        "image": "https://refybeauty.com/cdn/shop/files/LASH_SCULPT_-_FLAT_2_450x450.jpg?v=1759406137",
        "description": "REFY Lash Sculpt creates a sculpted, lifted, lengthened lash effect up to 12 hours. The non-transfer, pigmented formula sculpts and sets the lash while ingredients help nourish and strengthen. The patent pending, curved, comb-like applicator targets each lash to separate and lengthen, creating a high impact finish without clumps, smudging or transfer. Available in shade Black. Suitable for all skin and lash types.",
        "mpn": "7246707785867",
        "brand": {
            "@type": "Brand",
            "name": "REFY"
        },
        "offers": {
            "@type": "Offer",
            "priceCurrency": "GBP",
            "price": "22.0",
            "availability": "InStock",
            "seller": {
                "@type": "Organization",
                "name": "REFY"
            }
        },
        "aggregateRating": {
            "@type": "AggregateRating",
            "ratingValue": "4.8",
            "ratingCount": "1667"
        }
    }
]
/products/brow-sculpt/
[
    {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "name": "Home",
                "item": "https://refybeauty.com"
            },
            {
                "@type": "ListItem",
                "position": 2,
                "name": "Brow Sculpt",
                "item": "https://refybeauty.com/products/brow-sculpt"
            }
        ]
    },
    {
        "@context": "http://schema.org/",
        "@type": "Product",
        "name": "Brow Sculpt",
        "image": "https://refybeauty.com/cdn/shop/files/BROW_SCULPT_-_FLAT_e151f2d1-6838-414f-b908-848ea944d9bb_450x450.jpg?v=1763646191",
        "description": "The original Brow Sculpt - Now even better.Our remastered wax-gel hybrid now delivers 12-hour sculpted hold with a flake-free, zero-residue formula. Designed for all brow types and colours, backed by real results and community feedback.With the same first-of-its-kind applicator to effortlessly sculpt, shape and set brows in place.",
        "mpn": "4692041564299",
        "brand": {
            "@type": "Brand",
            "name": "REFY"
        },
        "offers": {
            "@type": "Offer",
            "priceCurrency": "GBP",
            "price": "20.0",
            "availability": "InStock",
            "seller": {
                "@type": "Organization",
                "name": "REFY"
            }
        },
        "aggregateRating": {
            "@type": "AggregateRating",
            "ratingValue": "4.9",
            "ratingCount": "4079"
        }
    }
]

Your Diagnosis

Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.

Information Density 0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence 0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof 0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint 0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority 0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score 0 / 100
💡 Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)

These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.

Information Density

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Semantic Alignment

Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.

Trust & Proof

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Commodity Fingerprint

Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.

Identity & Authority

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.

B
BS Level
Beauty, Cosmetics & Personal Care
45.4 Avg BS

Based on 1453 businesses audited.

BS Detector

Beauty, Cosmetics & Personal Care BS: REFY (refybeauty.com)

https://refybeauty.com 📍 Industry: Beauty, Cosmetics & Personal Care
28 BS / 100

REFY is a high-substance brand that uses minimalist marketing as a shield for standard industry cliches. It backs its ‘sculpting’ claims with genuine mechanical innovation in its applicators, resulting in a significantly lower BS score than its celebrity-founded peers.

Info Density Power-words vs. Substance ratio.
8
27% BS
Semantic Coherence Homepage promise vs. Sub-page reality.
1
5% BS
Trust & Proof Verifiable evidence vs. Trust Theatre.
8
40% BS
Commodity Fingerprint Detection of industry clichés/templates.
10
67% BS
Identity & Authority Expert verifiability & Schema depth.
1
7% BS

To further reduce the BS score, the brand should provide direct outbound links to the 2024 Award winning articles rather than just displaying logos. It should also publish the full methodology and lab source for the 30-female clinical trial referenced in the Lash Sculpt page. Finally, providing specific percentages for active ingredients like Vitamin E and Panthenol in the ‘Key Ingredients’ section would move the site from marketing-heavy to science-led.

The site perfectly matches the Beauty, Cosmetics & Personal Care category. It provides high-density INCI ingredient lists, product-specific application guides, and uses industry-standard descriptors for makeup performance.

“The score of 28 is driven primarily by Commodity Fingerprint (10) and Trust and Proof (8). The heavy use of industry-standard jargon like 'Clean Beauty' and 'Vegan' triggers commodity penalties, while the lack of outbound proof links for clinical trials prevents a near-perfect score. Semantic Coherence and Authority scores are excellent due to the founders digital footprint and clear product alignment.”

Verified Analysis Date: May 25, 2026 © 1EuroSEO Independent Evaluator — Non-Sponsored Result
Brand AI Reputation