Industry Context — Common BS Fingerprints in Beauty, Cosmetics & Personal Care
Skins & Needles
(http://skinsnneedles.co.uk) 📸 Data Snapshot: May 22, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE The Best Tattoo & Piercing Studio in the North | Skins & Needles (http://skinsnneedles.co.uk)
The Best Tattoo & Piercing Studio in the North | Skins & Needles
Discover the best tattoo and piercing studio in the North at Skins & Needles. With over 13 years of experience, our award winning artists deliver premium tattoos, expert piercings, free consultations and flexible payment plans.
NAV_HEADER_HEADING_REPEATED_BODY Contact Skins & Needles for Tattoo, Piercing, and More (http://skinsnneedles.co.uk/contact/)
Contact Skins & Needles for Tattoo, Piercing, and More
Make an enquiry with Skins & Needles in Middlesbrough, Durham, Ingleby Barwick, or York. Enter your details and discuss your requirements today!
NAV_HEADER_HEADING_REPEATED_BODY Skins and Needles: Our Story in Teesside (http://skinsnneedles.co.uk/our-story/)
Skins and Needles: Our Story in Teesside
Learn how Skins and Needles started in 2011 in Teesside by Matthew Salvin. Explore his journey into the tattoo industry and team expansion opportunities.
NAV_HEADER_REPEATED Meet Skins & Needles Guest Artists (http://skinsnneedles.co.uk/guest-artists/)
Meet Skins & Needles Guest Artists
Discover the exceptional tattoo artists at Skins & Needles, including resident and guest artists from around the globe. Find your perfect match for a personalized design.
NAV_HEADER_REPEATED Ultimate Guide to Tattoo Styles at Skins & Needles (http://skinsnneedles.co.uk/tattoo-styles/)
Ultimate Guide to Tattoo Styles at Skins & Needles
Explore a wide range of tattoo styles at Skins & Needles, from traditional classics to cutting-edge modern designs. Find the perfect style to tell your story.
NAV_HEADER_HEADING_REPEATED_BODY The Best Tattoo & Piercing Studio in Middlesbrough | Skins & Needles (http://skinsnneedles.co.uk/middlesbrough-tattoos/)
The Best Tattoo & Piercing Studio in Middlesbrough | Skins & Needles
Discover the best tattoo and piercing studio in Middlesbrough at Skins & Needles. Our award winning artists deliver exceptional tattoos and expert piercings in a professional, welcoming environment.
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (http://skinsnneedles.co.uk) The Best Tattoo & Piercing Studio in the North | Skins & Needles
[H1] OUR ARTISTS Skins and Needles is home to some of the industry’s best talent. From our resident artists to special guest artists who travel from around the globe to work with us, get to know more about us and who you’d love to work with on your design. Artists Guest Artists [IMG: Adam H] Adam Middlesbrough Tattoo Artist Available to book [IMG: Profile alexandru athos] Alexandru Middlesbrough Tattoo Artist Available to book [IMG: Untitled design] Eleni Middlesbrough Tattoo Artist Available to book [IMG: Screenshot 20240205 123342 Instagram] Kieran Ingleby Tattoo Artist Available to book [IMG: Profile jay smith] Jay S Middlesbrough Tattoo Artist Available to book [IMG: Tatters (Andy)] Tatters Durham Tattoo Artist Available to book [IMG: IMG] Beth Durham Body Piercing Available to book [IMG: Untitled] Adam Durham Tattoo Artist Available to book [IMG: Mihalis, a guest artist at Skins & Needles Studio] Mihalis Middlesbrough & Durham Tattoo Artist Available to book [IMG: Skins portraits] Melany Middlesbrough & Durham Tattoo Artist Available to book [IMG: Luis, a guest tattoo artist at Skins & Needles Tattoo Studio.] Luis Middlesbrough Tattoo Artist Available to book [IMG: Matsy, a guest tattoo artist at Skins & Needles Tattoo Studio.] Matsy Middlesbrough Tattoo Artist Available to book [IMG: Soren, a guest tattoo artist at Skins & Needles Tattoo Studio] Soren Middlesbrough & Durham Tattoo Artist Available to book [IMG: Massimo, a guest tattoo artist at Skins & Needles.] Massimo Middlesbrough Tattoo Artist Available to book [IMG: Guiseppe, a guest tattoo artist ar Skins & Needles Tattoo Studio.] Guiseppe Middlesbrough Tattoo Artist Available to book [IMG: Alessandro, a guest tattoo artist at Skins & Needles tattoo studio.] Alessandro Middlesbrough Tattoo Artist Available to book [H3] Where can I subscribe to your newsletter? We often send out our newsletter with news and great offers. We will never disclose your data to third parties and you can unsubscribe from the newsletter at any time. [H3] Can I order a free copy of magazine to sample? Unfortunately, we’re unable to offer free samples. As a retailer, we buy all magazines from their publishers at the regular trade price. However, you could contact the magazine’s publisher directly to ask if they can send you a free copy. [H3] Where on your website can I open a customer account? You can create a new account at the end of the order process or on the following page. You can view all of your orders and subscriptions in your customer account. You can also change your addresses and your password. [H3] Do I need to create an account to make an order? No, you don’t have to create an account. But there are a few advantages if you create an account.You never have to enter your billing and shipping address againFind all of your orders, subscriptions and addresses in your accountDownload invoices of your orders [H3] Do you also have a physical store? No, we don’t have a physical store location at the moment. We accept only orders through our online shop and we’re shipping all orders with the Swiss Post Service. Please visit our shipping section for more details.From time to time you will find us at design fairs and popup markets in Switzerland. Subscribe to our newsletter and you’ll receive the latest news. [H3] Tab Content This is a basic text element.
SUB-PAGE · THIN (http://skinsnneedles.co.uk/contact/) Contact Skins & Needles for Tattoo, Piercing, and More
[H2] Make An Enquiry Enter your details below and we'll contact you to discuss your requirements. Middlesbrough Durham Ingleby Barwick York [H3] Tab Content This is a basic text element. [H3] Tab Content This is a basic text element.
SUB-PAGE · THIN (http://skinsnneedles.co.uk/our-story/) Skins and Needles: Our Story in Teesside
[H2] expanding our team Following the success of the studio, our team has been rapidly expanding across Middlesbrough and Durham. With discounted tattooing and barbering, help with personal and professional development (including paid training) and support when exploring freelance opportunities, the full Skins and Needles group are 100% dedicated to their employees and their experience.Interested in joining us? We have a number of positions open and we’re always wanting new applicants. If the role isn’t available, we will look into expanding the team internally and creating the right position for the right person.We’d love to hear from you, apply with your CV and a covering letter, or your portfolio below! Appply To Join Our Team
SUB-PAGE (http://skinsnneedles.co.uk/guest-artists/) Meet Skins & Needles Guest Artists
[H2] PAST AND PRESENT GUEST ARTISTS Skins and Needles is home to some of the industry’s best talent. From our resident artists to special guest artists who travel from around the globe to work with us, get to know more about us and who you’d love to work with on your design. [IMG: Mihalis, a guest artist at Skins & Needles Studio] Mihalis Middlesbrough & Durham Tattoo Artist Available to book [IMG: Skins portraits] Melany Middlesbrough & Durham Tattoo Artist Available to book [IMG: Luis, a guest tattoo artist at Skins & Needles Tattoo Studio.] Luis Middlesbrough Tattoo Artist Available to book [IMG: Matsy, a guest tattoo artist at Skins & Needles Tattoo Studio.] Matsy Middlesbrough Tattoo Artist Available to book [IMG: Soren, a guest tattoo artist at Skins & Needles Tattoo Studio] Soren Middlesbrough & Durham Tattoo Artist Available to book [IMG: Massimo, a guest tattoo artist at Skins & Needles.] Massimo Middlesbrough Tattoo Artist Available to book [IMG: Guiseppe, a guest tattoo artist ar Skins & Needles Tattoo Studio.] Guiseppe Middlesbrough Tattoo Artist Available to book [IMG: Alessandro, a guest tattoo artist at Skins & Needles tattoo studio.] Alessandro Middlesbrough Tattoo Artist Available to book [IMG: George, a guest tattoo artist at Skins & Needles.] George Middlesbrough & Durham Tattoo Artist Available to book [IMG: Guilherme, a guest tattoo artist at Skins & Needles.] Guilherme Middlesbrough Tattoo Artist Available to book [IMG: Gabriele, a guest artist at Skins & Needles Studio.] Gabriele Middlesbrough Tattoo Artist Available to book [IMG: Drew, a guest artist at Skins & Needles Studio] Drew Middlesbrough Tattoo Artist Available to book [IMG: Untitled design] Jonny Tattoo Artist Available to book [IMG: Screenshot 20240731 125628 Instagram] Ivan Middlesbrough Guest Tattoo Artist Available to book [IMG: Screenshot 20240731 130656 Instagram] Laura Middlesbrough Guest Tattoo Artist Available to book [IMG: Screenshot 20240731 132145 Instagram] Josie Middlesbrough Guest Tattoo Artist Available to book [IMG: Angel, a fine line tattoo artist.] Angel Middlesbrough Guest Tattoo Artist Available to book [IMG: Screenshot 20240823 155621 Instagram] Andres Guest Tattoo Artist Available to book [IMG: Screenshot 20241004 142711 Instagram] Chiclayo Middlesbrough Guest Artist Available to book [IMG: Laura, a tattoo artist at Skins & Needles] Laura Middlesbrough Tattoo Artist Available to book [IMG: Marcelo, tattoo artist at Skins & Needles tattoo studio.] Marcelo Middlesbrough Tattoo Artist Available to book [IMG: Cristhian, Tattoo Artist at Skins & Needles tattoo studio.] Cristhian Middlesbrough Tattoo Artist Available to book [IMG: Iulia, Tattoo Artist at Skins & Needles] Iulia Middlesbrough Tattoo Artist Available to book [IMG: Peter, a tattoo artist at Skins & Needles tattoo studio.] Peter Middlesbrough Tattoo Artist Available to book [IMG: Sergio, tattoo artist at Skins & Needles.] Sergio Middlesbrough Tattoo Artist Available to book [IMG: Chris, a guest tattoo artist at Skins & Needles Middlesbrough.] Chris Middlesbrough Tattoo Artist Available to book [IMG: Dom, a guest tattoo artist at Skins & Needles Middlesbrough.] Dom Middlesbrough Tattoo Artist Available to book [IMG: Yuri, a guest tattoo artist at Skins & Needles.] Yuri Middlesbrough Tattoo Artist Available to book [IMG: Lucas, a guest tattoo artist at Skins & Needles] Lucas Middlesbrough Tattoo Artist Available to book [IMG: Sasha, a guest tattoo artist at Skins & Needles.] Sasha Middlesbrough Tattoo Artist Available to book [IMG: Jefferson, a guest tattoo artist at Skins & Needles.] Jefferson Middlesbrough Tattoo Artist Available to book [IMG: E73FB8E5 04B1 4FF8 AC74 2C431849DD80] Georgi Middlesbrough Guest Artist Available to book [IMG: Lory, a guest tattoo artist at Skins & Needles.] Lory Middlesbrough Guest Artist Available to book [IMG: Domingo, a guest tattoo artist at Skins & Needles.] Domingo Middlesbrough Guest Artist Available to book [IMG: Alex, guest tattoo artist at Skins & Needles.] Alex Middlesbrough Guest Artist Available to book [IMG: Luciano, guest tattoo artist at Skins & Needles York] Luciano York Guest Artist Available to book [IMG: Sorin, a guest tattoo artist at Skins & Needles.] Sorin Middlesbrough Guest Artist Available to book [IMG: Grazia, a guest tattoo artist at Skins & Needles.] Grazia Middlesbrough Guest Artist Available to book [IMG: Carlos, a guest tattoo artist at Skins & Needles.] Carlos Middlesbrough Guest Artist Available to book [IMG: Screenshot] Alexander Middlesbrough Tattoo Artist Available to book [IMG: Screenshot] Aaron Middlesbrough Tattoo Artist Available to book
SUB-PAGE · THIN (http://skinsnneedles.co.uk/tattoo-styles/) Ultimate Guide to Tattoo Styles at Skins & Needles
At Skins & Needles, we know that choosing the right tattoo style is one of the most exciting — and sometimes most difficult — parts of your journey. Tattoos are more than just artwork; they’re personal statements, cultural symbols, and timeless forms of self-expression.Our artists specialise in a wide range of tattoo styles, from traditional classics to cutting-edge modern designs. Whether you’re after bold, iconic motifs or delicate fine line work, we have a style to suit every story.Explore our full collection of tattoo styles below:
SUB-PAGE (http://skinsnneedles.co.uk/middlesbrough-tattoos/) The Best Tattoo & Piercing Studio in Middlesbrough | Skins & Needles
[H2] OUR ARTISTS Skins and Needles is home to some of the industry’s best talent. From our resident artists to special guest artists who travel from around the globe to work with us, get to know more about us and who you’d love to work with on your design. [IMG: Adam H] Adam Middlesbrough Tattoo Artist Available to book [IMG: Profile alexandru athos] Alexandru Middlesbrough Tattoo Artist Available to book [IMG: Untitled design] Eleni Middlesbrough Tattoo Artist Available to book [IMG: Profile jay smith] Jay S Middlesbrough Tattoo Artist Available to book [IMG: D0c25b20 5878 40b7 b580 f12e156b9799] Gee Middlesbrough Tattoo Artist Available to book [IMG: Screenshot 20250714 145332 Instagram] Duncan Middlesbrough Tattoo Artist Available to book [IMG: IMG] Pemba Middlesbrough Tattoo Artist Available to book [IMG: Untitled design 2 768x768] Sarah Middlesbrough Junior Tattoo Artist Available to book [IMG: IMG 20260107 WA0015] Esley Middlesbrough Junior Tattoo Artist Available to book [IMG: IMG] Ric Middlesbrough Junior Tattoo Artist Available to book [IMG: F4692213 C1F1 470D 9E2F F2334DA87F00.JPG] Praise Middlesbrough Tattoo Artist Available to book [IMG: IMG 20260120 WA0008] Leona Middlesbrough Artist Available to book [IMG: Robyn, a junior tattoo artist at Skins & Needles.] Robyn York, Middlesbrough Junior Artist Available to book
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 99 | 6 |
| /contact/ | 29 | 6 |
| /our-story/ | 29 | 6 |
| /guest-artists/ | 30 | 6 |
| /tattoo-styles/ | 29 | 6 |
| /middlesbrough-tattoos/ | 29 | 6 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://skinsnneedles.co.uk/#website",
"url": "https://skinsnneedles.co.uk/",
"name": "Skins & Needles",
"description": "Passion Led Us Here",
"inLanguage": "en-GB",
"potentialAction": {
"@id": "https://skinsnneedles.co.uk/#searchaction"
},
"publisher": {
"@id": "https://skinsnneedles.co.uk/#organization"
}
},
{
"@type": "SearchAction",
"@id": "https://skinsnneedles.co.uk/#searchaction",
"target": "https://skinsnneedles.co.uk/?s={search_term_string}",
"query-input": "required name=search_term_string"
},
{
"@type": "WebPage",
"@id": "https://skinsnneedles.co.uk/#webpage",
"url": "https://skinsnneedles.co.uk/",
"inLanguage": "en-GB",
"name": "The Best Tattoo & Piercing Studio in the North | Skins & Needles",
"description": "Discover the best tattoo and piercing studio in the North at Skins & Needles. With over 13 years of experience, our award winning artists deliver premium tattoos, expert piercings, free consultations and flexible payment plans.",
"datePublished": "2025-08-31T23:59:26+01:00",
"dateModified": "2026-01-22T10:00:09+00:00",
"isPartOf": {
"@id": "https://skinsnneedles.co.uk/#website"
},
"potentialAction": {
"@id": "https://skinsnneedles.co.uk/#readaction"
},
"about": {
"@id": "https://skinsnneedles.co.uk/#organization"
}
},
{
"@type": "ReadAction",
"@id": "https://skinsnneedles.co.uk/#readaction",
"target": "https://skinsnneedles.co.uk/"
},
{
"@type": "Organization",
"@id": "https://skinsnneedles.co.uk/#organization",
"url": "https://skinsnneedles.co.uk/",
"name": "Skins & Needles"
}
]
}
/contact/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://skinsnneedles.co.uk/#website",
"url": "https://skinsnneedles.co.uk/",
"name": "Skins & Needles",
"description": "Passion Led Us Here",
"inLanguage": "en-GB",
"potentialAction": {
"@id": "https://skinsnneedles.co.uk/#searchaction"
},
"publisher": {
"@id": "https://skinsnneedles.co.uk/#organization"
}
},
{
"@type": "SearchAction",
"@id": "https://skinsnneedles.co.uk/#searchaction",
"target": "https://skinsnneedles.co.uk/?s={search_term_string}",
"query-input": "required name=search_term_string"
},
{
"@type": "BreadcrumbList",
"name": "Breadcrumbs",
"@id": "https://skinsnneedles.co.uk/contact/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://skinsnneedles.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact"
}
]
},
{
"@type": "WebPage",
"@id": "https://skinsnneedles.co.uk/contact/#webpage",
"url": "https://skinsnneedles.co.uk/contact/",
"inLanguage": "en-GB",
"name": "Contact Skins & Needles for Tattoo, Piercing, and More",
"description": "Make an enquiry with Skins & Needles in Middlesbrough, Durham, Ingleby Barwick, or York. Enter your details and discuss your requirements today!",
"datePublished": "2022-11-03T17:44:38+00:00",
"dateModified": "2026-05-11T11:38:16+01:00",
"isPartOf": {
"@id": "https://skinsnneedles.co.uk/#website"
},
"breadcrumb": {
"@id": "https://skinsnneedles.co.uk/contact/#breadcrumblist"
},
"potentialAction": {
"@id": "https://skinsnneedles.co.uk/contact/#readaction"
}
},
{
"@type": "ReadAction",
"@id": "https://skinsnneedles.co.uk/contact/#readaction",
"target": "https://skinsnneedles.co.uk/contact/"
},
{
"@type": "Organization",
"@id": "https://skinsnneedles.co.uk/#organization",
"url": "https://skinsnneedles.co.uk/",
"name": "Skins & Needles"
}
]
}
/our-story/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://skinsnneedles.co.uk/#website",
"url": "https://skinsnneedles.co.uk/",
"name": "Skins & Needles",
"description": "Passion Led Us Here",
"inLanguage": "en-GB",
"potentialAction": {
"@id": "https://skinsnneedles.co.uk/#searchaction"
},
"publisher": {
"@id": "https://skinsnneedles.co.uk/#organization"
}
},
{
"@type": "SearchAction",
"@id": "https://skinsnneedles.co.uk/#searchaction",
"target": "https://skinsnneedles.co.uk/?s={search_term_string}",
"query-input": "required name=search_term_string"
},
{
"@type": "BreadcrumbList",
"name": "Breadcrumbs",
"@id": "https://skinsnneedles.co.uk/our-story/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://skinsnneedles.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Our Story"
}
]
},
{
"@type": "WebPage",
"@id": "https://skinsnneedles.co.uk/our-story/#webpage",
"url": "https://skinsnneedles.co.uk/our-story/",
"inLanguage": "en-GB",
"name": "Skins and Needles: Our Story in Teesside",
"description": "Learn how Skins and Needles started in 2011 in Teesside by Matthew Salvin. Explore his journey into the tattoo industry and team expansion opportunities.",
"datePublished": "2025-08-31T23:59:25+01:00",
"dateModified": "2025-09-16T16:10:56+01:00",
"isPartOf": {
"@id": "https://skinsnneedles.co.uk/#website"
},
"breadcrumb": {
"@id": "https://skinsnneedles.co.uk/our-story/#breadcrumblist"
},
"potentialAction": {
"@id": "https://skinsnneedles.co.uk/our-story/#readaction"
}
},
{
"@type": "ReadAction",
"@id": "https://skinsnneedles.co.uk/our-story/#readaction",
"target": "https://skinsnneedles.co.uk/our-story/"
},
{
"@type": "Organization",
"@id": "https://skinsnneedles.co.uk/#organization",
"url": "https://skinsnneedles.co.uk/",
"name": "Skins & Needles"
}
]
}
/guest-artists/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://skinsnneedles.co.uk/#website",
"url": "https://skinsnneedles.co.uk/",
"name": "Skins & Needles",
"description": "Passion Led Us Here",
"inLanguage": "en-GB",
"potentialAction": {
"@id": "https://skinsnneedles.co.uk/#searchaction"
},
"publisher": {
"@id": "https://skinsnneedles.co.uk/#organization"
}
},
{
"@type": "SearchAction",
"@id": "https://skinsnneedles.co.uk/#searchaction",
"target": "https://skinsnneedles.co.uk/?s={search_term_string}",
"query-input": "required name=search_term_string"
},
{
"@type": "BreadcrumbList",
"name": "Breadcrumbs",
"@id": "https://skinsnneedles.co.uk/guest-artists/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://skinsnneedles.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Guest Artists"
}
]
},
{
"@type": "WebPage",
"@id": "https://skinsnneedles.co.uk/guest-artists/#webpage",
"url": "https://skinsnneedles.co.uk/guest-artists/",
"inLanguage": "en-GB",
"name": "Meet Skins & Needles Guest Artists",
"description": "Discover the exceptional tattoo artists at Skins & Needles, including resident and guest artists from around the globe. Find your perfect match for a personalized design.",
"datePublished": "2025-08-31T23:59:25+01:00",
"dateModified": "2026-03-18T15:18:08+00:00",
"isPartOf": {
"@id": "https://skinsnneedles.co.uk/#website"
},
"breadcrumb": {
"@id": "https://skinsnneedles.co.uk/guest-artists/#breadcrumblist"
},
"potentialAction": {
"@id": "https://skinsnneedles.co.uk/guest-artists/#readaction"
}
},
{
"@type": "ReadAction",
"@id": "https://skinsnneedles.co.uk/guest-artists/#readaction",
"target": "https://skinsnneedles.co.uk/guest-artists/"
},
{
"@type": "Organization",
"@id": "https://skinsnneedles.co.uk/#organization",
"url": "https://skinsnneedles.co.uk/",
"name": "Skins & Needles"
}
]
}
/tattoo-styles/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://skinsnneedles.co.uk/#website",
"url": "https://skinsnneedles.co.uk/",
"name": "Skins & Needles",
"description": "Passion Led Us Here",
"inLanguage": "en-GB",
"potentialAction": {
"@id": "https://skinsnneedles.co.uk/#searchaction"
},
"publisher": {
"@id": "https://skinsnneedles.co.uk/#organization"
}
},
{
"@type": "SearchAction",
"@id": "https://skinsnneedles.co.uk/#searchaction",
"target": "https://skinsnneedles.co.uk/?s={search_term_string}",
"query-input": "required name=search_term_string"
},
{
"@type": "BreadcrumbList",
"name": "Breadcrumbs",
"@id": "https://skinsnneedles.co.uk/tattoo-styles/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://skinsnneedles.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Tattoo Styles"
}
]
},
{
"@type": "WebPage",
"@id": "https://skinsnneedles.co.uk/tattoo-styles/#webpage",
"url": "https://skinsnneedles.co.uk/tattoo-styles/",
"inLanguage": "en-GB",
"name": "Ultimate Guide to Tattoo Styles at Skins & Needles",
"description": "Explore a wide range of tattoo styles at Skins & Needles, from traditional classics to cutting-edge modern designs. Find the perfect style to tell your story.",
"datePublished": "2025-09-01T18:45:29+01:00",
"dateModified": "2025-09-01T18:58:10+01:00",
"isPartOf": {
"@id": "https://skinsnneedles.co.uk/#website"
},
"breadcrumb": {
"@id": "https://skinsnneedles.co.uk/tattoo-styles/#breadcrumblist"
},
"potentialAction": {
"@id": "https://skinsnneedles.co.uk/tattoo-styles/#readaction"
}
},
{
"@type": "ReadAction",
"@id": "https://skinsnneedles.co.uk/tattoo-styles/#readaction",
"target": "https://skinsnneedles.co.uk/tattoo-styles/"
},
{
"@type": "Organization",
"@id": "https://skinsnneedles.co.uk/#organization",
"url": "https://skinsnneedles.co.uk/",
"name": "Skins & Needles"
}
]
}
/middlesbrough-tattoos/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://skinsnneedles.co.uk/#website",
"url": "https://skinsnneedles.co.uk/",
"name": "Skins & Needles",
"description": "Passion Led Us Here",
"inLanguage": "en-GB",
"potentialAction": {
"@id": "https://skinsnneedles.co.uk/#searchaction"
},
"publisher": {
"@id": "https://skinsnneedles.co.uk/#organization"
}
},
{
"@type": "SearchAction",
"@id": "https://skinsnneedles.co.uk/#searchaction",
"target": "https://skinsnneedles.co.uk/?s={search_term_string}",
"query-input": "required name=search_term_string"
},
{
"@type": "BreadcrumbList",
"name": "Breadcrumbs",
"@id": "https://skinsnneedles.co.uk/middlesbrough-tattoos/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://skinsnneedles.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Middlesbrough Tattoos"
}
]
},
{
"@type": "WebPage",
"@id": "https://skinsnneedles.co.uk/middlesbrough-tattoos/#webpage",
"url": "https://skinsnneedles.co.uk/middlesbrough-tattoos/",
"inLanguage": "en-GB",
"name": "The Best Tattoo & Piercing Studio in Middlesbrough | Skins & Needles",
"description": "Discover the best tattoo and piercing studio in Middlesbrough at Skins & Needles. Our award winning artists deliver exceptional tattoos and expert piercings in a professional, welcoming environment.",
"datePublished": "2025-08-31T23:59:26+01:00",
"dateModified": "2026-05-12T09:14:45+01:00",
"isPartOf": {
"@id": "https://skinsnneedles.co.uk/#website"
},
"breadcrumb": {
"@id": "https://skinsnneedles.co.uk/middlesbrough-tattoos/#breadcrumblist"
},
"potentialAction": {
"@id": "https://skinsnneedles.co.uk/middlesbrough-tattoos/#readaction"
}
},
{
"@type": "ReadAction",
"@id": "https://skinsnneedles.co.uk/middlesbrough-tattoos/#readaction",
"target": "https://skinsnneedles.co.uk/middlesbrough-tattoos/"
},
{
"@type": "Organization",
"@id": "https://skinsnneedles.co.uk/#organization",
"url": "https://skinsnneedles.co.uk/",
"name": "Skins & Needles"
}
]
}
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
Based on 1453 businesses audited.
Beauty, Cosmetics & Personal Care BS: Skins & Needles (skinsnneedles.co.uk)
Skins & Needles is a ‘Template Ghost’—a professional-looking facade that hasn’t been proofread. The inclusion of an FAQ for a Swiss magazine retailer on a Teesside tattoo studio site is a terminal BS signal that suggests the ‘award-winning’ content is likely copied boilerplate. The site fails the most basic test of business substance: knowing what it actually sells and where it is located.
Immediately remove the Swiss magazine FAQ on the homepage and replace it with relevant studio information. Delete all ‘Tab Content’ and ‘This is a basic text element’ placeholder markers from the Middlesbrough and Contact pages. Link the ‘Multi Award-Winning’ claims to actual press releases or award certificates with years and categories. Update the schema to include sameAs links for the founder and provide full names and portfolio links for all resident artists.
The brand is a Tattoo and Piercing studio, which fits within Personal Care. However, there is a fundamental content mismatch where significant portions of the site content refer to a Swiss magazine retailer, suggesting a catastrophic template error.
“The score of 64 is primarily driven by the extreme failure in Semantic Coherence (8/8 points for drift) and Technical Credibility (5/5 points). The presence of 'Tab Content' across three different sub-pages and the contradictory Swiss shipping FAQ indicates that the site's signals are not backed by human-verified substance.”
This training module utilizes a snapshot of public data from Skins & Needles, captured on May 22, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to Skins & Needles: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://skinsnneedles.co.uk to view the most current version of its content and learn from the source what this company is about and what it offers.