Training Example: True Botanicals – Review the Data, Give Your Score & Compare to the Real AI Evaluation

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[H2] New

[H2] Lipid Lip

Intense hydration, barrier protection, and radiant, glossy shine every time you apply.
shop now

[H2] Best Sellers

Bestseller

100%
saw softer and smoother skin after 1 week

[IMG: Serum texture]

[H3]
Chebula Active Serum

[H3]
Chebula Active Serum

This serum is clinically proven to outperform two leading anti-aging.

Bestseller

100%
of women aged 30-60 saw more luminous skin

[IMG: Pure Radiance Oil orange texture]

[H3]
Renew Pure Radiance Oil

[H3]
Renew Pure Radiance Oil

Our best-selling face oil that helps target signs of aging.

Choose Size
- $72 -
$120

Bestseller

100%
of people tested showed a significant improvement in skin moisture instantly and over time

[IMG: Chebula extreme cream pink formula]

[H3]
Chebula Extreme Cream

[H3]
Chebula Extreme Cream

An anti-aging moisturizer that hydrates, softens, evens tone—without pore-clogging waxes.

100%
said the product left their skin feeling calm and soothed

[IMG: Cleansing balm yellow formula]

[H3]
Ginger Turmeric Cleansing Balm

[H3]
Ginger Turmeric Cleansing Balm

Our viral cleansing balm effectively removes makeup, sunscreen, and dirt.

Bestseller

100%
saw a highly significant improvement in skin hydration

[IMG: Clnical cream creamy texture]

[H3]
Phyto-Retinol Advanced Clinical Cream

[H3]
Phyto-Retinol Advanced Clinical Cream

10 age-defying benefits in 1 cream. A retinol alternative for.

Choose Size
- $66 -
$110

[H2] Shop by Concern

[H3] Sensitive Skin

Bioholistic formulas clinically proven to soothe and calm sensitive skin while fighting signs of aging.

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[H3] Dark Spots & Dark Circles

Breakthrough ingredients clinically proven to help dramatically reduce the appearance of dark spots and dark circles.

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[H3] Pregnancy

Products that have undergone further rigorous testing to ensure they do not contain any intentionally added ingredients known or suspected of harming pregnant individuals.

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[H3] Fine Lines & Wrinkles

Innovative formulas clinically proven to help dramatically reduce the appearance of fine lines and wrinkles

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[H3] Breakouts & Blemishes

Potent formulas clinically proven to strengthen the skin’s barrier and fight breakouts and blemishes

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[H2] The Long Weekend Event

Free full-size Sugar Scrub on orders $150+
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[H2] All True Botanicals Products Are

[IMG: PETA - Animal Test-Free - Vegan]
[IMG: FSC]
[IMG: Dermatologist Tested]
[IMG: Hypoallergenic]
[IMG: Plastic Negative]
[IMG: 1% For The Planet Member]
[IMG: EWG Verified For Your Health]
[IMG: pact for the collective good]
[IMG: Leaping Bunny]
[IMG: Microbiome friendly]
[IMG: Sorette Approved For Motherhood]
[IMG: B Corp]

[H2]
Pure. Potent. Proven.®
[H2]
Pure. Potent. Proven.®
Pure:  Every ingredient and formula is certified MADE SAFE® which eliminates the use of 15,000 toxic ingredients along with full traceability.  Also certified Vegan, Cruelty-Free, EWG, Microbiome-Friendly. Potent: We formulate for maximum potency with only nutrient-rich, Bio-active and Bio-compatible ingredients to respond to your skin’s needs, while protecting and strengthening the skin barrier.Proven: We conduct both instrumental and consumer Clinical Studies to validate the efficacy of our products.  All products are Dermatologist Tested & Hypoallergenic.
Pure:  Every ingredient and formula is certified MADE SAFE® which eliminates the use of 15,000 toxic ingredients along with full traceability.  Also certified Vegan, Cruelty-Free, EWG, Microbiome-Friendly. Potent: We formulate for maximum potency with only nutrient-rich, Bio-active and Bio-compatible ingredients to respond to your skin’s needs, while protecting and strengthening the skin barrier.Proven: We conduct both instrumental and consumer Clinical Studies to validate the efficacy of our products.  All products are Dermatologist Tested & Hypoallergenic.
What we stand by

[H2] Featured In

[IMG: Goop logo]
[IMG: bazaar logo]
[IMG: allure logo]
[IMG: vogue logo]
[IMG: elle logo]
[IMG: cosmopolitan logo]
[IMG: instyle logo]

[H1]
Collection: Shop All

Award-winning skincare that delivers clinically proven results. Formulated for exceptional safety and your most radiant skin.

Filter/Sort

[H3] Meet Lipid Lip
Intense hydration, barrier protection, and radiant shine every time you apply.

shop now

Bestseller

100%
saw softer and smoother skin after 1 week

[IMG: True Botanicals Renew Chebula Active Serum in a deep amber glass dropper bottle with a black rubber bulb top and gold logo, shown on a transparent background with an InStyle 2025 Beauty Editors]

[H3]
Chebula Active Serum

[H3]

Chebula Active Serum

This serum is clinically proven to outperform two leading anti-aging serums in fighting fine lines and wrinkles.

Bestseller

100%
saw a reduction in the look of fine lines and wrinkles

[IMG: True Botanicals Renew Pure Radiance Oil in a deep amber glass dropper bottle with a black rubber bulb top and gold logo, shown on a transparent background with a New You Beauty Awards 2022 Winner badge.]

[H3]
Renew Pure Radiance Oil

[H3]

Renew Pure Radiance Oil

Our best-selling face oil that helps target signs of aging and is clinically proven to outperform a leading anti-aging moisturizer.

Choose Size
- $72 -
$120

New

100%
saw a highly significant improvement in lip moisture

[IMG: True Botanicals Lipid Lip Hydrating Lip Oil in a translucent tube with a warm amber-to-gold gradient and a matte black applicator cap.]

[H3]
Lipid Lip Hydrating Glossy Oil

[H3]

Lipid Lip Hydrating Glossy Oil

A lightweight, deeply nourishing lip oil with lasting skincare benefits. Infused with 80% botanical seed oils that easily absorb into skin, it strengthens

New

100%
saw a highly significant improvement in fines lines and wrinkles

[IMG: True Botanicals eye cream bottle with applicator on a white background]

[H3]
Pure Radiance Supreme Eye Cream

[H3]

Pure Radiance Supreme Eye Cream

Our newest eye cream is designed to go deeper. The breakthrough formula penetrates three layers of skin and delivers hydration 5x more powerful

Bestseller

100%
showed significant improvement in skin moisture instantly

[IMG: True Botanicals Renew Chebula Extreme Cream in a deep amber glass jar with a dark lid and gold logo, shown on a transparent background with an ELLE 2022 Green Beauty Stars badge.]

[H3]
Chebula Extreme Cream

[H3]

Chebula Extreme Cream

An anti-aging moisturizer that hydrates, softens, evens tone—without pore-clogging waxes.

87%
of participants said their eye area appeared refreshed

[IMG: True Botanicals Chebula Multi-Corrective Eye Patches open jar, shown on a transparent background with an Allure Best of Beauty 2025 Award Winner badge.]

[H3]
Chebula Multi-Corrective Eye Patches

[H3]

Chebula Multi-Corrective Eye Patches

Transform your undereyes in just 15 minutes for long lasting results with our exceptional eye patches. Fueled by the power of Chebula -

100%
said the product left their skin feeling calm and soothed

[IMG: True Botanicals Calm Ginger Turmeric Cleansing Balm in a deep amber glass jar with a dark lid and gold logo, shown on a transparent background with an InStyle 2025 Beauty Editors]

[H3]
Ginger Turmeric Cleansing Balm

[H3]

Ginger Turmeric Cleansing Balm

Our viral cleansing balm effectively removes makeup, sunscreen, and dirt - not moisture. No need to double cleanse!

New

100%
saw a highly significant improvement in lip moisture

[IMG: Skin & Lip Essentials Set]

[H3]
Skin & Lip Essentials Set

[H3]

Skin & Lip Essentials Set

Two nutrient-dense botanical blends for healthy, glowing skin and hydrated lips with natural shine and fullness.

100%
saw a reduction in fine lines and wrinkles

[IMG: Brown serum bottle with black cap on a white background, featuring the]

[H3]
Phyto-Retinol Clinical Serum

[H3]

Phyto-Retinol Clinical Serum

A Smarter Way To Retinol. Phyto-Retinol Serum is powered by Peptilium®, clinically proven to work 2X faster and better than traditional retinol without

Bestseller

100%
saw a highly significant improvement in skin hydration

[IMG: True Botanicals cream jar on a beige background with ELLE Beauty Icon 2023 award badge.]

[H3]
Phyto-Retinol Advanced Clinical Cream

[H3]

Phyto-Retinol Advanced Clinical Cream

10 age-defying benefits in 1 cream. A retinol alternative for radiant, plump skin.

Choose Size
- $66 -
$110

Bestseller

92%
said their skin looks and feels firmer, tighter and more defined

[IMG: Brown bottle of SuperSEA Firming & Lifting Treatment with a black cap on a white background, featuring]

[H3]
SuperSEA Firming & Lifting Treatment

[H3]

SuperSEA Firming & Lifting Treatment

Clinically proven to give you a lift. A revolutionary breakthrough in skincare technology that visibly firms, tightens and lifts to reveal your sculpted

Bestseller

100%
said the clear regimen left their skin soft and smooth

[IMG: True Botanicals Clear Pure Radiance Oil bottle with dropper on a white background]

[H3]
Clear Pure Radiance Oil

[H3]

Clear Pure Radiance Oil

A does-it-all moisturizing face oil that helps prevent breakouts, fights signs of aging, balances oiliness and delivers a gorgeous glow.

100%
saw a highly significant improvement in fine lines and wrinkles

[IMG: Pure Radiance Overnight Lip Treatment]

[H3]
Pure Radiance Overnight Lip Treatment

[H3]

Pure Radiance Overnight Lip Treatment

Cocoon Your Lips in Hydration with our clinically proven lip treatment for your most perfect pout. Nourish and effectively reduce the look of

Instantly adds a healthy, sun-kissed glow

[IMG: True Botanicals Bronze Well Regenerative Glow Drops bottle with dropper on a white background]

[H3]
Bronze Well Regenerative Glow Drops

[H3]

Bronze Well Regenerative Glow Drops

A golden multitasking treatment oil that nourishes skin while delivering a healthy glow.

[IMG: True Botanicals Calm Pure Radiance Oil bottle with dropper on a white background]

[H3]
Calm Pure Radiance Oil

[H3]

Calm Pure Radiance Oil

A moisturizing oil for sensitive skin that helps soothe and comfort skin while giving it a gorgeous glow.

100%
said their hands felt significantly softer, smoother, and immediately more hydrated

[IMG: chebula the hand cream]

[H3]
Chebula The Hand Cream

[H3]

Chebula The Hand Cream

A cream that works as hard as your hands—powered by Chebula.

92%
said their skin felt immediately moisturized after using this product

[IMG: White bottle of True Botanicals sunscreen with a blue label on a white background]

[H3]
Skin Barrier Sun Shield SPF 30

[H3]

Skin Barrier Sun Shield SPF 30

A nourishing sunscreen that protects, hydrates, and softens your skin daily.

[IMG: Brown bottle with pump labeled]

[H3]
Renew Nourishing Cleanser

[H3]

Renew Nourishing Cleanser

A gentle purifying cleanser for normal to dry skin.

[H1]
Collection: Bestsellers

Meet our most-loved formulas. Clinically proven, MADE SAFE® certified skincare with a cult following.

Filter/Sort

[H3] Meet Lipid Lip
Intense hydration, barrier protection, and radiant shine every time you apply.

shop now

Bestseller

100%
saw a reduction in the look of fine lines and wrinkles

[IMG: True Botanicals Renew Pure Radiance Oil in a deep amber glass dropper bottle with a black rubber bulb top and gold logo, shown on a transparent background with a New You Beauty Awards 2022 Winner badge.]

[H3]
Renew Pure Radiance Oil

[H3]

Renew Pure Radiance Oil

Our best-selling face oil that helps target signs of aging and is clinically proven to outperform a leading anti-aging moisturizer.

Choose Size
- $72 -
$120

Bestseller

100%
saw softer and smoother skin after 1 week

[IMG: True Botanicals Renew Chebula Active Serum in a deep amber glass dropper bottle with a black rubber bulb top and gold logo, shown on a transparent background with an InStyle 2025 Beauty Editors]

[H3]
Chebula Active Serum

[H3]

Chebula Active Serum

This serum is clinically proven to outperform two leading anti-aging serums in fighting fine lines and wrinkles.

Bestseller

100%
said the clear regimen left their skin soft and smooth

[IMG: True Botanicals Clear Pure Radiance Oil bottle with dropper on a white background]

[H3]
Clear Pure Radiance Oil

[H3]

Clear Pure Radiance Oil

A does-it-all moisturizing face oil that helps prevent breakouts, fights signs of aging, balances oiliness and delivers a gorgeous glow.

100%
said the product left their skin feeling calm and soothed

[IMG: True Botanicals Calm Ginger Turmeric Cleansing Balm in a deep amber glass jar with a dark lid and gold logo, shown on a transparent background with an InStyle 2025 Beauty Editors]

[H3]
Ginger Turmeric Cleansing Balm

[H3]

Ginger Turmeric Cleansing Balm

Our viral cleansing balm effectively removes makeup, sunscreen, and dirt - not moisture. No need to double cleanse!

New

100%
saw a highly significant improvement in fines lines and wrinkles

[IMG: True Botanicals eye cream bottle with applicator on a white background]

[H3]
Pure Radiance Supreme Eye Cream

[H3]

Pure Radiance Supreme Eye Cream

Our newest eye cream is designed to go deeper. The breakthrough formula penetrates three layers of skin and delivers hydration 5x more powerful

87%
of participants said their eye area appeared refreshed

[IMG: True Botanicals Chebula Multi-Corrective Eye Patches open jar, shown on a transparent background with an Allure Best of Beauty 2025 Award Winner badge.]

[H3]
Chebula Multi-Corrective Eye Patches

[H3]

Chebula Multi-Corrective Eye Patches

Transform your undereyes in just 15 minutes for long lasting results with our exceptional eye patches. Fueled by the power of Chebula -

Bestseller

100%
showed significant improvement in skin moisture instantly

[IMG: True Botanicals Renew Chebula Extreme Cream in a deep amber glass jar with a dark lid and gold logo, shown on a transparent background with an ELLE 2022 Green Beauty Stars badge.]

[H3]
Chebula Extreme Cream

[H3]

Chebula Extreme Cream

An anti-aging moisturizer that hydrates, softens, evens tone—without pore-clogging waxes.

[IMG: Brown bottle with pump labeled]

[H3]
Renew Nourishing Cleanser

[H3]

Renew Nourishing Cleanser

A gentle purifying cleanser for normal to dry skin.

100%
saw a reduction in fine lines and wrinkles

[IMG: Brown serum bottle with black cap on a white background, featuring the]

[H3]
Phyto-Retinol Clinical Serum

[H3]

Phyto-Retinol Clinical Serum

A Smarter Way To Retinol. Phyto-Retinol Serum is powered by Peptilium®, clinically proven to work 2X faster and better than traditional retinol without

Bestseller

100%
saw a highly significant improvement in skin hydration

[IMG: True Botanicals cream jar on a beige background with ELLE Beauty Icon 2023 award badge.]

[H3]
Phyto-Retinol Advanced Clinical Cream

[H3]

Phyto-Retinol Advanced Clinical Cream

10 age-defying benefits in 1 cream. A retinol alternative for radiant, plump skin.

Choose Size
- $66 -
$110

Bestseller

92%
said their skin looks and feels firmer, tighter and more defined

[IMG: Brown bottle of SuperSEA Firming & Lifting Treatment with a black cap on a white background, featuring]

[H3]
SuperSEA Firming & Lifting Treatment

[H3]

SuperSEA Firming & Lifting Treatment

Clinically proven to give you a lift. A revolutionary breakthrough in skincare technology that visibly firms, tightens and lifts to reveal your sculpted

[H2]
Science Born From the Soul of Nature
Truth is a commodity that we’ve been trading in since day one. We’re here to help you find your truth within your skincare routine. That’s true love. That’s true beauty. Applied daily.

[H2]
The Science of Well Being
Our purpose is simple: to champion whole-body wellbeing through the power of plants. Guided by our four tenants of botanical intelligence—bio-active, bio-compatible, bio-holistic, and bio-protective — we design multitasking formulas that offer complete skin longevity support. Every ingredient serves a purpose. Every formula is clinically validated to the highest standards for safety and efficacy. For us, the science of wellbeing is the art of caring deeply—for your skin, your senses, and your true nature

[H2]
We Formulate Across 4 Synergistic Dimensions of Plant Intelligence [PI⁴]

[H3] PI¹ BioCompatible

[H4] Absorption
Size matters. Our formulations prioritize molecules small enough for your skin to easily recognize them and absorb them deeply into your skin, rather than just sitting uncomfortably on the surface. Superior absorption means superior effectiveness. You can feel our products working – plumping, nourishing, and delivering radiance from within.

[H3] PI² BioActive

[H4] Potency
Sourcing from nature’s most potent molecules, our plant-based bioactive ingredients deliver concentrated therapeutic potency to regenerate, renew, replenish, resurface, restore, and repair your skin - maximizing cellular performance and delivering transformative results.

[H3] PI³ BioHolistic

[H4] Multi-Sensory
We believe in the intricate connection between skin health and overall wellbeing. So every component of our products serves a purpose. From irresistibly captivating scents and exquisite textures to the calming colors and soothing feel on your skin. This is a multi-sensory experience that enhances your whole self.

[H3] PI⁴ BioProtective

[H4] Safety
Our products are formulated to offer extreme protection in a world where daily exposure to toxins is unavoidable. Every ingredient is certified MADE SAFE which eliminates the use of 15,000 toxic ingredients. All True Botanicals products also certified Vegan, Cruelty-Free, EWG Verified, Microbiome-Friendly, and Pregnancy-Safe.

[H2]

[H3] Roots. Run. Deep.
In Northern California, nature is more than a backdrop—it's our source.
The redwoods remind us of longevity. Nature's synchronicities remind us of the interconnectedness of all living things. True Botanicals took root here for it's rhythm and resilience. Every formula is a reflection of this landscape-potent, protective, and designed to create dimensional experiences that brighten the senses and deliver indulgence.

[H2]

[H4] Our Truth-Seeking Founder
The heart of True Botanicals is Hillary Peterson. Confronted with a cancer diagnosis, she chose to turn a challenge into purpose: to create beauty products that heal, protect, and perform—without harm to people or the planet. With some of the world’s most brilliant scientists and green chemists, she founded True Botanicals, delivering MADE SAFE® certified skincare that proves indulgence and intelligence can—and should—coexist.Subscribe to her Substack: This Feels True