Industry Context — Common BS Fingerprints in Beauty, Cosmetics & Personal Care
Generic Claims:
visible results, transform your skin, unlock your natural beauty, trusted by millions…
Red Flags:
before-and-after photos with different lighting or makeup, clinical claims without study citations, proprietary blend hiding ingredient concentrations, celebrity endorsement without FTC disclosure…
Semantic Drift Patterns:
homepage claims clinical-grade but ingredients page shows basic cosmetics, claims natural and clean but ingredient lists include synthetic compounds, homepage targets luxury market but pricing is drugstore-level, claims dermatologist-developed but no dermatologist is named…
Proof Expectations:
full ingredient lists (INCI format), specific clinical study references with sample sizes, named dermatologists or formulators with credentials, before-and-after with methodology disclosure…
Ustraa (Happily Unmarried Marketing Pvt. Ltd)
(https://ustraa.com) 📸 Data Snapshot: June 20, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Men's Grooming Products – Beauty Products For Guys Online in India | Ustraa (https://ustraa.com)
Title
Men's Grooming Products – Beauty Products For Guys Online in India | Ustraa
H1 Premium Mens Grooming Products
H2 Bring out the Swag with DAAKU Perfume
H2 Men Grooming Products Online at Ustraa
H2 Hair Care with Ustraa’s Men Hair Care Products
H2 Beard Care with Ustraa’s Beard Care Products
H2 Skin Care with Ustraa’s Skin Care Products
H2 Why shop from Ustraa?
HEADING_REPEATED_BODY_FOOTER Ustraa Hair Growth Vitalizer – Buy Best Hair Vitalizer Online in India (https://ustraa.com/hair-growth-vitalizer-100-ml/p/)
Title
Ustraa Hair Growth Vitalizer – Buy Best Hair Vitalizer Online in India
H1 Hair Growth Vitalizer – 100 ml
H2 Hair Growth Vitalizer – 100 ml goes well with
H2 Benefits of Hair Growth Vitalizer – 100 ml
H2 About Hair Growth Vitalizer – 100 ml
H2 How To Use Hair Growth Vitalizer – 100 ml
H2 Verified Customer Reviews of Hair Growth Vitalizer – 100 ml
H2 FAQs
HEADING_REPEATED_BODY_FOOTER Ustraa Beard Growth Oil – Best Beard Oil for Men Online in India (https://ustraa.com/beard-growth-oil-35-ml/p/)
Title
Ustraa Beard Growth Oil – Best Beard Oil for Men Online in India
H1 Beard Growth Oil – 35 ml
H2 Beard Growth Oil – 35 ml goes well with
H2 Benefits of Beard Growth Oil – 35 ml
H2 About Beard Growth Oil – 35 ml
H2 How To Use Beard Growth Oil – 35 ml
H2 Verified Customer Reviews of Beard Growth Oil – 35 ml
H2 FAQs
HEADING_REPEATED_BODY_FOOTER Styling Products For Men Online – Buy Hair, Beard & Mooch Wax for Men (https://ustraa.com/featured-categories/hair-styling/c/)
Title
Styling Products For Men Online – Buy Hair, Beard & Mooch Wax for Men
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://ustraa.com) Men's Grooming Products – Beauty Products For Guys Online in India | Ustraa
Login to check notifications and track your orderShop by Category [IMG: Category of Hair Growth] Hair Growth [IMG: Category of Perfume for Men] Perfume for Men [IMG: Category of Beard Growth] Beard Growth [IMG: Category of De-Tan & Skin Care] De-Tan & Skin Care View More CategoriesAll ProductsMy OrdersGift Packs For MenThis Is What He Needs!USTRAA Subscription PlansSave upto 40%Register Your TrimmerRegister to avail warranty Or See Warranty InfoNotification PreferencesIntern With UsAny Issue? Contact UsWe Are HiringContact Us:Call: 1800 103 6121Email: help@ustraa.com [IMG: Category of Hair Growth] Hair Growth [IMG: Category of Perfumes] Perfumes [IMG: Category of Beard] Beard [IMG: Category of De-Tan] De-Tan [IMG: Category of Styling] Styling [IMG: Category of Deodorants] Deodorants [IMG: Category of Face Serum] Face Serum [IMG: Category of Anti Acne] Anti AcneFace WashHair OilBath & BodyShampooCologneHair FallAcneTrimmersSanitizerCharcoal RangeDandruff CareSoapsGift PacksGST RevisedFace MaskMore Categories [IMG: B2G2 Banner 2] [IMG: B2G2 Banner 1] [IMG: B2G2 Banner 2] [IMG: B2G2 Banner 1] [H2] Bring out the Swag with DAAKU Perfume [IMG: campaign] [H1] Premium Mens Grooming Products Best SellerBeard COLOGNEHairDe-TanFace WashSkinBody CareFace & BodyEssentials [IMG: Daaku - EDP - Perfume For Men - 100 ml] 25%off10% cashback Daaku - EDP - Perfume For Men - 100 ml (100 ml)₹449₹599Save ₹150 (25% OFF) [IMG: Rupee Symbol] 10% (₹100) Cashback as Store Creditsadd to cart [IMG: O] 26%off10% cashback O'ROMEO * Limited Edition De-Tan Kit (200 g)₹499₹674Save ₹175 (26% OFF) [IMG: Rupee Symbol] 10% (₹67) Cashback as Store Creditsadd to cart [IMG: Base Camp Cologne - 100 ml - Perfume for Men] 4.250%off10% cashback Base Camp Cologne - 100 ml - Perfume for Men (100 ml)₹449₹899Save ₹450 (50% OFF) [IMG: Rupee Symbol] 10% (₹90) Cashback as Store Creditsadd to cart [IMG: After Dark Cologne - 100 ml - Perfume for Men] 3.825%off10% cashback After Dark Cologne - 100 ml - Perfume for Men (100 ml)₹449₹599Save ₹150 (25% OFF) [IMG: Rupee Symbol] 10% (₹60) Cashback as Store Creditsadd to cart [IMG: Damage Repair Hair Serum SPF 50 - 30 ml] 10% cashback Damage Repair Hair Serum SPF 50 - 30 ml (30 ml)₹349 [IMG: Rupee Symbol] 10% (₹35) Cashback as Store Creditsadd to cart [IMG: Total De-Tan Kit - for Effective Tan Removal] 33%off10% cashback Total De-Tan Kit - for Effective Tan Removal ₹499₹748Save ₹249 (33% OFF) [IMG: Rupee Symbol] 10% (₹75) Cashback as Store Creditsadd to cart [IMG: De-Tan Facial Kit For Men with Glycolic Acid & Vitamin C - 40 g] 10% cashback De-Tan Facial Kit For Men with Glycolic Acid & Vitamin C - 40 g (40 g)₹349 [IMG: Rupee Symbol] 10% (₹35) Cashback as Store Creditsadd to cart [IMG: Hair Growth Vitalizer - 100 ml] 3.8 [IMG: how to use youtube icon] How to use41%off10% cashback Hair Growth Vitalizer - 100 ml (100 ml)₹501₹849Save ₹348 (41% OFF) [IMG: Rupee Symbol] 10% (₹85) Cashback as Store Creditsadd to cart [IMG: Beard Growth Oil - 35 ml] 3.7 [IMG: how to use youtube icon] How to use25%off10% cashback Beard Growth Oil - 35 ml (35 ml)₹300₹400Save ₹100 (25% OFF) [IMG: Rupee Symbol] 10% (₹40) Cashback as Store Creditsadd to cart [IMG: Beard Growth Oil - 35 ml & Beard Wash Woody - 100 ml] 30%off Beard Growth Oil - 35 ml & Beard Wash Woody - 100 ml ₹489₹699Save ₹210 (30% OFF)Out of stockView all productsSHOW MORE [IMG: logo] Ustraa is a range of grooming products, for men. Helping our Bros look their best since 2015CompanyAbout UsBrand ProtectionPrivacy PolicyTerms Of useSulphates and Parabens Ustraa - Grooming TipsIntern With UsWe Are HiringGST rate AnnouncementHow to Use Our ProductsGeneral InfoSubscription PlansSubscription Cancellation PolicyContact UsWarrantyUSTRAA Return & Replacement PolicyFragrances Return & Replacement PolicyTrimmer Return & Replacement PolicyFAQsShipping and HandlingCashback Terms & ConditionsOrder Related Enquiries:Email: help@ustraa.comCall: 1800 103 6121 | Trade Related Enquiries:Domestic: sainik@ustraa.comInternational/Export: sainik@ustraa.comStay ConnectedMobile Apps [IMG: google play store] [IMG: app store] Happily Unmarried is India's coolest youth lifestyle brand. We are irreverent, desi, fun and forever young.© 2024 Happily Unmarried Marketing Pvt. Ltd, a wholly owned subsidiary of VLCC Limited (formerly known as VLCC Health Care Limited). All Rights Reserved CIN/LLPIN: U51909DL2007PTC167121Checkout products for women in your life. For clinic like results.
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SUB-PAGE (https://ustraa.com/hair-growth-vitalizer-100-ml/p/) Ustraa Hair Growth Vitalizer – Buy Best Hair Vitalizer Online in India
Login to check notifications and track your orderShop by Category [IMG: Category of Hair Growth] Hair Growth [IMG: Category of Perfume for Men] Perfume for Men [IMG: Category of Beard Growth] Beard Growth [IMG: Category of De-Tan & Skin Care] De-Tan & Skin Care View More CategoriesAll ProductsMy OrdersGift Packs For MenThis Is What He Needs!USTRAA Subscription PlansSave upto 40%Register Your TrimmerRegister to avail warranty Or See Warranty InfoNotification PreferencesIntern With UsAny Issue? Contact UsWe Are HiringContact Us:Call: 1800 103 6121Email: help@ustraa.com [IMG: Ustraa Hair Growth Vitalizer with Redensyl, Keratin, Vitamins and Saw Palmetto to Prevent Hair Fall and Boosts Hair Growth , 100ml] 41%off10% cashbackIngredientsFAQs [IMG: how to use] How to useShare [IMG: Facebook] [H1] Hair Growth Vitalizer - 100 ml (Net Qty: 100 ml)For faster hair growth & complete hair care.6869 verified reviews₹501₹849MRP(Inc. of all taxes)Save ₹348 (41% OFF) [IMG: Free Shipping above 999] Free Shipping above 999 [IMG: 7 Days Replacement] 7 Days Replacement [IMG: No Harmful Chemicals] No Harmful ChemicalsShop savvy, save more!10%(₹85) Cashback as store creditsT&CAdditional OffersTap to view10% Off (upto 30) on Prepaid Orders Qty: 1add to cartCheck Estimated Delivery Time [H2] Hair Growth Vitalizer - 100 ml goes well with 4 [IMG: Hair Cream - Daily Use (Set of 2)] 10%off10% cashback Hair Cream - Daily Use (Set of 2) ₹538 ₹598add to cart [IMG: Hair Fall Control Kit] 38%off10% cashback Hair Fall Control Kit ₹681 ₹1098add to cart [IMG: Anti-Dandruff Shampoo & Hair Growth Vitalizer] 25%off10% cashback Anti-Dandruff Shampoo & Hair Growth Vitalizer ₹824 ₹1098add to cart [IMG: Hair Growth Vitalizer & Hair Growth Cream] 25%off10% cashback Hair Growth Vitalizer & Hair Growth Cream ₹899 ₹1198add to cart [IMG: Hair Vitalizer Kit] 26%off10% cashback Hair Vitalizer Kit ₹887 ₹1198add to cart [IMG: O] 26%off10% cashback O'ROMEO * Limited Edition De-Tan Kit ₹499 ₹674(200 g)add to cart [H2] Benefits of Hair Growth Vitalizer - 100 ml [IMG: Benefits of Hair Growth Vitalizer - 100 ml] 1 / 4 [H2] About Hair Growth Vitalizer - 100 ml Everything your hair needs, now in one bottle.Boosts hair growth, reduces hair fall, delays greying, thickens hair, checks split ends and provides all the nutrition that you need for healthy hair.Made with scientifically proven Redensyl®, Saw Palmetto, Omega 3, Omega 6, Keratin, Collagen, 7 Vitamins, 17 Amino Acids and 3 Minerals. This is a non-oily, non-greasy serum, that keeps your hair healthy and well nutritioned.Natural ingredients used in this product tend to settle at the bottom of the bottle, please shake well before use for best results.Features of Hair Growth Vitalizer - 100 ml Promotes hair growth Reduce Hair fall. Prevent Hair Greying. Shiny and Nourished Hair. Increases hair and scalp health. [H2] How To Use Hair Growth Vitalizer - 100 ml [IMG: How To Use Hair Growth Vitalizer | Boosts Hair Growth, Reduces Hair Fall, Delays Greying | USTRAA] Take desired quantity on the palm. Apply it on scalp and hair. It can be used before or after bathing as per convenience. Best Before24 months from the date of manufacturingCountry Of OriginIndiaManufactured byM.G. Shahani & Co. (Delhi) Ltd., 30 Pharma City, Selaqui Industrial Area, Dehradun, Uttarakhand - 248197Packed byM.G. Shahani & Co. (Delhi) Ltd., 30 Pharma City, Selaqui Industrial Area, Dehradun, Uttarakhand - 248197Marketed byHappily Unmarried Marketing Pvt Ltd, Magnum City Centre, 2nd Floor Sector 63A, Golf Course Extension Road Gurugram, Haryana 122011 [H2] Verified Customer Reviews of Hair Growth Vitalizer - 100 ml 3.8(6869 verified reviews)5 Stars4 Stars3 Stars2 Stars1 StarRuchi ShuklaPurchased on: March 8, 20265It's really my brother's hair saviour it's really works ...+ MoreSai AkellaPurchased on: July 21, 20254Need to use to more to determine the results, but from what ever I used, it seemed great...+ MoreAnkit SinghPurchased on: December 14, 20244I request ustraa to provide a dropper with this product ...+ MorePraveen KumarPurchased on: October 3, 20245Best hair oil for hair grooth ...+ Moresachin dehalPurchased on: April 30, 20245Nice...+ MoreJeet ChoudharyPurchased on: May 1, 20245 It is really a very good product. After four to five days of using it, I started feeling the thickness of my hair and my hair fall suddenly reduced....+ MorePRADEEP KUMAR DASPurchased on: April 21, 20245Very good product. Helps to reduce hair fall....+ MoreSher Singh RaoPurchased on: April 8, 20245Best results ...+ MorePraveen ChauhanPurchased on: April 2, 20245Pravin chauhan ...+ MoreUjjwal Brahma Purchased on: March 3, 20244Nice my hairfall stop from before you can give it a try baby hair also growing thanks ustraa ...+ MoreShow All Reviews [H2] FAQs Q. Do I need to apply it before hair wash or after hair wash?A: It can be used anytime as per your convenience. However, for best results, we recommend you leave it over night before washing.Q. Can I use it in the day?A: It's a non-sticky leave on formulation that you can apply without feeling oily or greasy.Q. Can this be used daily?A: Yes.Q. Will it help in new growth?A: Yes.Q. Can it be used with other styling products, like wax & gel?A: Yes, you can use it with any product you like. For best results, we recommend USTRAA hair wax and gels.Go to top [IMG: logo] Ustraa is a range of grooming products, for men. Helping our Bros look their best since 2015CompanyAbout UsBrand ProtectionPrivacy PolicyTerms Of useSulphates and Parabens Ustraa - Grooming TipsIntern With UsWe Are HiringGST rate AnnouncementHow to Use Our ProductsGeneral InfoSubscription PlansSubscription Cancellation PolicyContact UsWarrantyUSTRAA Return & Replacement PolicyFragrances Return & Replacement PolicyTrimmer Return & Replacement PolicyFAQsShipping and HandlingCashback Terms & ConditionsOrder Related Enquiries:Email: help@ustraa.comCall: 1800 103 6121 | Trade Related Enquiries:Domestic: sainik@ustraa.comInternational/Export: sainik@ustraa.comStay ConnectedMobile Apps [IMG: google play store] [IMG: app store] Happily Unmarried is India's coolest youth lifestyle brand. We are irreverent, desi, fun and forever young.© 2024 Happily Unmarried Marketing Pvt. Ltd, a wholly owned subsidiary of VLCC Limited (formerly known as VLCC Health Care Limited). All Rights Reserved CIN/LLPIN: U51909DL2007PTC167121Checkout products for women in your life. For clinic like results.
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SUB-PAGE (https://ustraa.com/beard-growth-oil-35-ml/p/) Ustraa Beard Growth Oil – Best Beard Oil for Men Online in India
Login to check notifications and track your orderShop by Category [IMG: Category of Hair Growth] Hair Growth [IMG: Category of Perfume for Men] Perfume for Men [IMG: Category of Beard Growth] Beard Growth [IMG: Category of De-Tan & Skin Care] De-Tan & Skin Care View More CategoriesAll ProductsMy OrdersGift Packs For MenThis Is What He Needs!USTRAA Subscription PlansSave upto 40%Register Your TrimmerRegister to avail warranty Or See Warranty InfoNotification PreferencesIntern With UsAny Issue? Contact UsWe Are HiringContact Us:Call: 1800 103 6121Email: help@ustraa.com [IMG: Ustraa Beard Growth Oil, Beard Oil for more Beard Growth with Redensyl, 8 Natural Oils including Jojoba Oil & Vitamin E, 35ml] 25%off10% cashbackIngredientsFAQs [IMG: how to use] How to useShare [IMG: Facebook] [H1] Beard Growth Oil - 35 ml (Net Qty: 35 ml)Say goodbye to beard growth problems.4561 verified reviews₹300₹400MRP(Inc. of all taxes)Save ₹100 (25% OFF) [IMG: Free Shipping above 999] Free Shipping above 999 [IMG: 7 Days Replacement] 7 Days Replacement [IMG: No Harmful Chemicals] No Harmful ChemicalsShop savvy, save more!10%(₹40) Cashback as store creditsT&CAdditional OffersTap to view10% Off (upto 30) on Prepaid Orders Qty: 1add to cartCheck Estimated Delivery Time [H2] Beard Growth Oil - 35 ml goes well with 4 [IMG: Face Scrub De-Tan - Exfoliation & Tan Removal - 100g] 25%off10% cashback Face Scrub De-Tan - Exfoliation & Tan Removal - 100g ₹299 ₹399(100 g)add to cart4.2 [IMG: Base Camp Cologne - 100 ml - Perfume for Men] 50%off10% cashback Base Camp Cologne - 100 ml - Perfume for Men ₹449 ₹899(100 ml)add to cart3.8 [IMG: Hair Growth Vitalizer - 100 ml] 41%off10% cashback Hair Growth Vitalizer - 100 ml ₹501 ₹849(100 ml)add to cart3.7 [IMG: De-Tan Cream for Men - Even Skin Tone & Tan Removal] 14%off10% cashback De-Tan Cream for Men - Even Skin Tone & Tan Removal ₹300 ₹349(50 g)add to cart3.8 [IMG: Hair Growth Cream - 100g] 9%off10% cashback Hair Growth Cream - 100g ₹500 ₹549(100 g)add to cart [IMG: Daaku - EDP - Perfume For Men - 100 ml] 25%off10% cashback Daaku - EDP - Perfume For Men - 100 ml ₹449 ₹599(100 ml)add to cart [IMG: O] 26%off10% cashback O'ROMEO * Limited Edition De-Tan Kit ₹499 ₹674(200 g)add to cart [H2] Benefits of Beard Growth Oil - 35 ml [IMG: Benefits of Beard Growth Oil - 35 ml] 1 / 4 [H2] About Beard Growth Oil - 35 ml Specially formulated to boost beard hair growth, the USTRAA Beard Growth Oil is a mix of 8 natural oils and Redensyl®, a patented breakthrough molecule that works on the hair follicle stem cells.The combination of 8 natural oils provides your beard with vitamin A,B,C,E,K & essential fatty acids like omega 3 & 6. Together, all this helps in beard growth while making your facial hair healthy and nourished.This oil is completely silicone, paraben, mineral oil, petrolatum and sulphate free. Add it to your cart now, your beard will thank you.Features of Beard Growth Oil - 35 ml Boosts hair growth. Repairs Damaged Hair. Activates hair's stem cells. Strengthens and nourishes hair. Soothes scalp and boosts hair cell to grow new hair. Visible Results in 90 Days. [H2] How To Use Beard Growth Oil - 35 ml [IMG: How to use USTRAA BEARD GROWTH OIL] Take desired quantity on palm. Massage the oil on the skin underneath the beard. Finish off by applying all over the beard. This product needs time and should be left on the skin and hair, either for the night or the day. Best Before24 months from the date of manufacturingCountry Of OriginIndiaManufactured byM.G. Shahani & Co. (Delhi) Ltd., 30 Pharma City, Selaqui Industrial Area, Dehradun, Uttarakhand - 248197Packed byM.G. Shahani & Co. (Delhi) Ltd., 30 Pharma City, Selaqui Industrial Area, Dehradun, Uttarakhand - 248197Marketed byHappily Unmarried Marketing Pvt Ltd, Magnum City Centre, 2nd Floor Sector 63A, Golf Course Extension Road Gurugram, Haryana 122011 [H2] Verified Customer Reviews of Beard Growth Oil - 35 ml 3.7(4561 verified reviews)5 Stars4 Stars3 Stars2 Stars1 StarAbhinandan BassiPurchased on: April 3, 20245Best ...+ MoreAbhishek KhannaPurchased on: February 29, 20244Good prodouct ...+ MoreMohammed IsmailPurchased on: February 26, 20244Happy...+ MoreRam SarswatPurchased on: January 2, 20245Thanks you for Ustraa beard growth oil ...+ MoreKiran RadhaPurchased on: December 7, 20235Very nice product ...+ MoreBirbal Bishnoi Purchased on: November 22, 20235Superb product ...+ MoreAman PanchalPurchased on: November 20, 20234Keep moisturised only for short time...+ MoreRahul BidPurchased on: July 3, 20235Fragrance is Good. Little oily & watery type. Its jst one week so can't comment now about the result. ...+ MoreMANISH VaishnavPurchased on: April 13, 20235Very good ...+ MoreShiv YadavPurchased on: April 12, 20235Good product...+ MoreShow All Reviews [H2] FAQs Q. Does this oil helps to fasten beard growth?A: Contains Redensyl which is known for promoting hair growth & helps reactivate hair follicles. Suitable to get fast beard growth.Q. Does this oil have any side effects?A: No, it's totally safe to use.Q. How much time will it take to get full beard?A: For good results, use for at least 3 months.Q. If there are few hair on beard, will it help making them thicker or denser?A: Yes, it helps to maintain thickness of beard.Q. Will it also help in growing moustaches?A: Yes.Go to top [IMG: logo] Ustraa is a range of grooming products, for men. Helping our Bros look their best since 2015CompanyAbout UsBrand ProtectionPrivacy PolicyTerms Of useSulphates and Parabens Ustraa - Grooming TipsIntern With UsWe Are HiringGST rate AnnouncementHow to Use Our ProductsGeneral InfoSubscription PlansSubscription Cancellation PolicyContact UsWarrantyUSTRAA Return & Replacement PolicyFragrances Return & Replacement PolicyTrimmer Return & Replacement PolicyFAQsShipping and HandlingCashback Terms & ConditionsOrder Related Enquiries:Email: help@ustraa.comCall: 1800 103 6121 | Trade Related Enquiries:Domestic: sainik@ustraa.comInternational/Export: sainik@ustraa.comStay ConnectedMobile Apps [IMG: google play store] [IMG: app store] Happily Unmarried is India's coolest youth lifestyle brand. We are irreverent, desi, fun and forever young.© 2024 Happily Unmarried Marketing Pvt. Ltd, a wholly owned subsidiary of VLCC Limited (formerly known as VLCC Health Care Limited). All Rights Reserved CIN/LLPIN: U51909DL2007PTC167121Checkout products for women in your life. For clinic like results.
6509 chars
SUB-PAGE · THIN (https://ustraa.com/featured-categories/hair-styling/c/) Styling Products For Men Online – Buy Hair, Beard & Mooch Wax for Men
0 chars
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
823Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 118 | 1 |
| /hair-growth-vitalizer-100-ml/p/ | 224 | 1 |
| /beard-growth-oil-35-ml/p/ | 248 | 1 |
| /featured-categories/hair-styling/c/ | 233 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
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"@type": "Question",
"name": " Does this oil have any side effects?",
"acceptedAnswer": {
"@type": "Answer",
"text": "No, it's totally safe to use."
}
},
{
"@type": "Question",
"name": " How much time will it take to get full beard?",
"acceptedAnswer": {
"@type": "Answer",
"text": "For good results, use for at least 3 months."
}
},
{
"@type": "Question",
"name": " If there are few hair on beard, will it help making them thicker or denser?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes, it helps to maintain thickness of beard."
}
},
{
"@type": "Question",
"name": "Will it also help in growing moustaches?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes."
}
}
]
},
{
"@context": "https://schema.org",
"@type": "VideoObject",
"contentURL": "https://www.youtube.com/watch?v=iov_YimrXIo",
"name": "How to use USTRAA BEARD GROWTH OIL",
"thumbnailUrl": "https://d1ebdenobygu5e.cloudfront.net/media/catalog/product/u/s/ustraa-youtube-thumbnail_bgo_2.jpg",
"uploadDate": "2018-04-28",
"description": "Get the beard growth oil online in India from Ustraa. Grow beard hair 40% faster with the best beard growth oil and see the results in 90 days. ✓ Chemical Free ✓ Deep Nourishment"
}
]
/featured-categories/hair-styling/c/ — no schema detected (entity gap)
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Information Density
0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence
0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof
0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint
0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority
0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score
0 / 100
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Information Density
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Semantic Alignment
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Trust & Proof
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Commodity Fingerprint
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Identity & Authority
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
B
BS Level
Beauty, Cosmetics & Personal Care
45.4 Avg BS
Based on 1453 businesses audited.
BS Detector
Beauty, Cosmetics & Personal Care BS: Ustraa (Happily Unmarried Marketing Pvt. Ltd) (ustraa.com)
https://ustraa.com
📍 Industry: Beauty, Cosmetics & Personal Care
36
BS / 100
Ustraa provides surprising ingredient transparency and technical manufacturing detail, which keeps its BS score low for the category. However, its reliance on aggressive, unlinked growth percentages and lack of a named scientific authority prevents it from achieving a ‘Minimal BS’ rating.
Info Density
Power-words vs. Substance ratio.
10
33% BS
Semantic Coherence
Homepage promise vs. Sub-page reality.
3
15% BS
Trust & Proof
Verifiable evidence vs. Trust Theatre.
14
70% BS
Commodity Fingerprint
Detection of industry clichés/templates.
5
33% BS
Identity & Authority
Expert verifiability & Schema depth.
4
27% BS
Add a ‘Clinical Evidence’ section that links the ‘40% faster’ claim to specific study data or at least to the Redensyl manufacturer’s white paper. Replace lifestyle fluff in H2 headings with benefit-driven specifics (e.g., replace ‘Bring out the Swag’ with ‘EDP Fragrances with 12-Hour Longevity’). Implement Person schema for the formulating chemist or lead dermatologist to bridge the authority gap. Link the ‘verified reviews’ text to an external third-party review aggregator to move beyond trust theatre.
The site is a perfect match for the Men’s Grooming and Personal Care industry, focusing on niche categories like beard growth and hair vitalization. The content language consistently uses industry-standard terms like Redensyl, Keratin, and INCI-style ingredient callouts.
“The score of 36 is driven primarily by the Trust and Proof pillar (14/20), specifically the usage of high-performance growth claims without cited clinical studies. Information density scored well (10/30) because the site moves past generic marketing to list actual chemical compounds and technical specs. The strong technical identity and clear parent company link (VLCC) helped lower the Identity and Authority penalty.”
Verified Analysis Date: June 20, 2026
© 1EuroSEO Independent Evaluator — Non-Sponsored Result
Analysis Disclosure & Source Attribution
This training module utilizes a snapshot of public data from Ustraa (Happily Unmarried Marketing Pvt. Ltd), captured on June 20, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to Ustraa (Happily Unmarried Marketing Pvt. Ltd): This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://ustraa.com to view the most current version of its content and learn from the source what this company is about and what it offers.