Training Example: Flutter Entertainment plc – Review the Data, Give Your Score & Compare to the Real AI Evaluation

[H1] CHANGING THE GAME
Flutter is the world’s #1 online sports betting and gaming operator. We’ve shaken up the industry, and we’re just getting started. We’re on a mission: a mission to change the game.What makes us different
We’re ambitious, we never stop pushing for better, and we back bold thinking. We welcome innovation from every part of the business, and we support each other’s success through the Flutter Edge. That means sharing the best product ideas, technology, and expertise, and using our scale to make good ideas go global.Our BusinessOur brandsThe strength of our business is in our brands. They listen to customers, move fast, and create new ways to enjoy responsible play.Our Brands
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InvestWe are the best positioned company in the world to take advantage of the $368bn market opportunity in sports betting and iGaming.Why Invest
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Join usBe part of a team that is hungry for your ideas and will unlock your potential. Join a company that can match your ambition.Careers
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[H2] PLAY WELL: RESPONSIBLE
GAMING FOR ALL OUR CUSTOMERS
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Leading in responsible gaming
Our #1 aim is for customers to enjoy themselves, and that means leading on responsible gaming. We are always improving the tools and education we provide to help people pause, reflect, and make good choices.Play Well
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[H3] Sustainability
Responsible gaming for customers is core to our approach on sustainability, but we don’t stop there. We work to create a great culture for our colleagues to thrive in, to improve lives in our communities, and to achieve net zero emissions in 2035. We will Play Well, Work Better, Do More, and Go Zero.
Our plan
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BlogsPress Releases
[H3] Tech4Good: meet the innovators expanding access to physical activity
Apr 23Read more
[H3] Customers wanted full-game injury protection. FanDuel launched Bet Protect+
Apr 22
[H3] From pitch to pilot: the start-ups tackling welfare and accessibility in British racing
Apr 09
[H3] 5 ways Responsible Gaming has powered FanDuel Casino’s rise to #1
Apr 02Read more
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[H2] Let's change the game, together
Join us to build your career

[H1] CHANGE THE GAME, TOGETHER
Join a team that works to win together, colleagues who support each other, and a culture in which you’ll grow to your full potential. Join a company that can match your ambitions.
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You are how we win tomorrow
Flutter is the world’s #1 sports betting and iGaming operator, and our success is down to the people behind our brands. Join us and your future is our future. We hire people with the passion and energy to work at pace, the courage to challenge themselves, and an open mind to new ideas. If that sounds like you, you’ll fit right in.Our way of workingWe are people who like to shake things up. From the very start we have brought energy, innovation and a sense of fun to the sector, and we continue to work like that to give our millions of customers new ways to enjoy responsible play.What the Flutter?! lifts the lid on life at Flutter - through the voices and stories of our people who are changing the game every day.
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“The company gives people a lot of autonomy, trust, and freedom to do their work. It’s all about enabling the business, and now that we’re the number one operator in the world, these are the moments when I think, wow.”
Minnie (Xiaoyi), Senior Internal Audit Manager, Flutter
Meet our people
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“My colleagues are smart, hardworking people who don’t take themselves too seriously. That’s what I love about the Flutter culture - it was clear during my time at Sportsbet, and it’s just as true now in my role at FanDuel.”
Ben, VP Corporate Finance, FanDuel
Meet our people
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“I’ve seen colleagues move into different departments and areas, and it really feels like there are endless opportunities here.”
Rajinder, Software Engineer, SkyBetting & Gaming
Meet our people
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“Working at FanDuel and being part of Flutter, I’ve seen tremendous growth and development in the organization, and that has been really inspiring.”
Anavic, Events Manager, FanDuel
Meet our people1/4Move fast. Dream big
We offer dynamic career opportunities across our global brands, empowering talented people to shape the future of gaming, sports and entertainment.
[H3] Group
Explore central roles that support our global business, from commercial and finance to technology and more. Join a high-performing team making a global impact.Group jobs
[H3] International
Discover opportunities across our regions and be part of a diverse international community. Help shape the future of tech-driven gaming and entertainment worldwide.International jobs
[H3] FanDuel
Build your career with America’s #1 Sportsbook and premier mobile gaming company. Deliver unforgettable sports and entertainment experiences to 
millions of fans.FanDuel jobs
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What you’ll do
Join Flutter and you will be shaping the future of the digital entertainment industry, using advanced tech and working in and with the sector’s biggest brands. The opportunities are endless: work for different brands, experience different countries, strengthen our brands from the company’s core – you’ll find your career and you’ll do it your way.29,000+talented people13.9 millionAverage Monthly Players in 2024
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Who you’ll work with
We’re changing what it means to be part of a global powerhouse: brilliant colleagues, unexpected career openings, and world-class brands where big opportunities meet bold personalities. Want to know why we’re flying ahead of the competition? Then watch these videos to hear direct from your future teammates.
Meet our people
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[H2] One team, many brands
Our brands are strong and make 
each other stronger. We share the best products, tech and expertise, and our scale means good ideas – your ideas – go global.Our Brands

[H1] OUR SUSTAINABILITY
We are in business for the long term, so we know our approach must be sustainable for our customers, our colleagues and the planet we all live on.
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Flutter is an industry-leading global company, with more than 87 locations worldwide, serving 35 million customers. That scale and reach means our impact matters.Game plan for positive change
Our Positive Impact Plan is how we shape our activities to benefit the people and places we touch. It is a strategy that recognizes the areas where we can have the greatest impact. Through the plan, we are committed to Play Well for our customers, Work Better for our colleagues, Do More for our communities, and Go Zero for the environment.Read our 2025 Positive Impact ReportA global company delivering local action
While we are clear on our priorities and principles for action, we also know that every person and every market is different. Our brands are close to their customers and communities, so we enable them to act dynamically in ways that are responsive to local needs, regulations, and cultural expectations.
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“Our customers are at the heart of our Positive Impact Plan – getting it right for them and enabling them to Play Well is key to our sustainable growth”
Peter JacksonChief Executive Officer
“We share learnings and drive continuous improvement across our global operations, and help define standards for sustainability within our industry”
Sue Albion
Group Director of Sustainability and Regulatory Affairs
“We’re leading the way on responsible gaming with new tools, technologies, and partnerships – finding more ways to engage more people to play well”
Jane Palles
Group Head of Safer Gambling Strategy
1/347.3%Global active players engaged with Play Well tools in 2025
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3.56 millionPeople we have reached since 2022, through our community efforts
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[H2] Working with others
The issues we tackle, from responsible gaming to emissions, are far bigger than Flutter – so we know that we 
must work with others to secure 
lasting change.See how we're doing more
[H2] Learn more about our latest action on sustainability
Visit our Reporting Hub

[H1] Our Business
Flutter is the world’s #1 sports 
betting and iGaming operator.
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We operate some of the most iconic betting and gaming brands across the globe - from the US to Europe, Australia to South America.Our success is powered by our people - their energy, innovation, and the world-class brands they've built. We move fast, adapt quickly, and constantly push for better. That’s what makes us the global leader, setting the pace and shaping the future of sports betting and gaming entertainment.
[H4] Two divisions, positioned for growth
Our business is structured across two divisions: FanDuel in the US and Flutter International, covering the rest of the world. The market opportunity in the US is vast, with FanDuel, Flutter's largest brand, holding #1 positions in both the online sports betting and iGaming markets. In Flutter International, where we hold #1 positions in the UK & Ireland, Italy, and Australia, the global market opportunity is even greater.
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Global portfolio of market-leading brands
Flutter leads the online betting and gaming industry, bringing together a world class brand portfolio that combines deep local insights for customers, with the scale and innovation of a global business.
Our Brands
[H4] Our global footprint
UK & Ireland
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[H4] A model built for brand agility
At the heart of Flutter is a federated operating model that gives our brands the freedom to lead in their local markets, stay close to their customers, and respond with pace and cultural relevance. Each brand has the autonomy to innovate independently while drawing on the scale of the wider Group. It’s this combination of local agility and global support that sets us apart.
Our Brands
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Powering our brandsThe Flutter Edge is the combination of brilliant people, world-class products, cutting-edge technology, and global scale that powers our brands. By tapping into the Flutter Edge, our brands turn bold ideas into reality, balancing local focus with the benefits of being part of a global Group. This unique approach keeps our brands ahead.
[H4] The Flutter Edge in action
America’s #1 Gaming brandFanDuel’s rapid ascent to become America’s 
#1 iGaming brand
"We knew we had a significant gap to close against competitors with stronger products, and we needed to figure out how to leverage the full power of the Flutter Edge to bridge that gap.”Andrew Gradwell, Casino Product Senior VP at FanDuel
Learn more
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FanDuel & NFLFlutter leverages its scale to power NFL partnership with Paddy Power & FanDuel
“This is how we use our scale across the Flutter Group to strengthen our partnership with the NFL - helping them grow their sport globally, while deepening engagement with our customers at the same time.”Phil Bishop, Chief Operating Officer at Flutter
Learn more
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tombolatombola brings online Bingo to Flutter’s Italian brand, Sisal
"Leveraging the power of the Flutter Edge, we’re unlocking new ways to enhance the customer experience. Sisal has a long-standing track record of product innovation - this initiative is a clear example 
of how cross-brand collaboration within Flutter can accelerate innovation and deliver meaningful value 
for our players.”
Rosangela Robbiani, 
Chief Product Officer at Flutter International
Learn more
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