Training Example: A.T. Ceramics – Review the Data, Give Your Score & Compare to the Real AI Evaluation

Industry Context — Common BS Fingerprints in Construction, Contractors & Building Services
Generic Claims: built on trust, quality craftsmanship, on time and on budget, exceeding expectations…
Red Flags: no specific completed project details, no insurance or bond information, guaranteed pricing without site survey, no health and safety documentation…
Semantic Drift Patterns: homepage shows commercial projects but services are domestic extensions, claims specialist contractor but offers every trade, homepage positioning is premium but portfolio shows basic builds, claims project management expertise but no PM qualifications shown…
Proof Expectations: named completed projects with images and scope details, specific trade qualifications and body memberships, public liability insurance and contractor all-risk details, health and safety policy and accident record…

A.T. Ceramics

(http://www.atceramics.co.uk) 📸 Data Snapshot: May 22, 2026

Analyze the raw signals below. How would a machine score this business’s credibility?

Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.

🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Cardiff Tiler | Bathroom Tiler | Kitchen Tiler | Conservatory Tiler | A.T. Ceramics (http://www.atceramics.co.uk)
Title

Cardiff Tiler | Bathroom Tiler | Kitchen Tiler | Conservatory Tiler | A.T. Ceramics

Meta

Cardiff tiler offering ceramic tiling services throughout South Wales for ceramic, porcelain, slate, marble and travertine tiles and underfloor heating.

H3 Cardiff Ceramic Tilers
H3 A.T. CERAMICS
H3 MENU
H3 SERVICES
H3 AFFILIATES
H4 Home Tiling Services
H4 Tiling Gallery
H4 Tile and Tiling Information
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER Home Tiling Services (http://atceramics.co.uk/home-tiling-services/)
Title

Home Tiling Services

H1 Home Tiling Services
H3 A.T. CERAMICS
H3 MENU
H3 SERVICES
H3 AFFILIATES
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER Materials Archives – A.T. Ceramics (http://atceramics.co.uk/category/materials/)
Title

Materials Archives – A.T. Ceramics

H1 Category Archives: Materials
H3 A.T. CERAMICS
H3 MENU
H3 SERVICES
H3 AFFILIATES
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER Finishes Archives – A.T. Ceramics (http://atceramics.co.uk/category/finishes/)
Title

Finishes Archives – A.T. Ceramics

H1 Category Archives: Finishes
H3 A.T. CERAMICS
H3 MENU
H3 SERVICES
H3 AFFILIATES
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER Porcelain tiles and marble tiles, en-suite bathroom – A.T. Ceramics (http://atceramics.co.uk/gallery/gallery-01/)
Title

Porcelain tiles and marble tiles, en-suite bathroom – A.T. Ceramics

H1 Porcelain tiles and marble tiles, en-suite bathroom
H3 A.T. CERAMICS
H3 MENU
H3 SERVICES
H3 AFFILIATES
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER Marble tile living room floor, slate tile fire place – A.T. Ceramics (http://atceramics.co.uk/gallery/gallery-02/)
Title

Marble tile living room floor, slate tile fire place – A.T. Ceramics

H1 Marble tile living room floor, slate tile fire place
H3 A.T. CERAMICS
H3 MENU
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📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (http://www.atceramics.co.uk) Cardiff Tiler | Bathroom Tiler | Kitchen Tiler | Conservatory Tiler | A.T. Ceramics
Marble BordersBathrooms & Shower TilingSauna TilingJacuzzi TilingFull Bathroom Suite InstallationsKitchen TilingConservatory FloorsFire Places and PlinthsDoor & Entrance Way TilingNew Housing DevelopmentsWarehouses & Laboratory TilingHotel & RestaurantsOffice Premises & Shops Travertine Mosaic Marble Floor Granite Worktop Porcelain Floor Slate Floor Victorian Mosaic
[H3] Cardiff Ceramic Tilers
Welcome to A.T. Ceramics. We are Cardiff based tilers offering tiling services throughout the South Wales area. Call us at any time and arrange a quotation, we will be happy to hear from you. Call at any time on 029 2051 4720 to arrange a free quotation
[IMG: Porcelain kitchen floor]
[H4] Home Tiling Services
We can offer you a professional quality service along with a competitive quote for all areas of your home including Kitchens, Bathrooms and Conservatories. Call us at any time on 029 2051 4720 or you can click here for more information on our residential tiling services.
[IMG: Marble tile living room floor]
[H4] Tiling Gallery
We really believe in the quality of our work, images from our latest projects can be found in the gallery section, including... a Porcelain Kitchen Floor or a Marble tile living room floor, slate tile fire place or a Quarry Tile, hallway and kitchen floor or a Porcelain tile and marble tile, en-suite bathroom along with many others.
[IMG: Tile and Tiling Information]
[H4] Tile and Tiling Information
If you would like to learn a little more about ceramic and natural tiles, along with other related tiling topics we have an information section that you may find informative. To learn ABOUT TILE MATERIALS you can click here To learn ABOUT A TILES FINISH you can click here
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SUB-PAGE (http://atceramics.co.uk/home-tiling-services/) Home Tiling Services
Marble BordersBathrooms & Shower TilingSauna TilingJacuzzi TilingFull Bathroom Suite InstallationsKitchen TilingConservatory FloorsFire Places and PlinthsDoor & Entrance Way TilingNew Housing DevelopmentsWarehouses & Laboratory TilingHotel & RestaurantsOffice Premises & Shops
Travertine Mosaic
Marble Floor
Granite Worktop
Porcelain Floor
Slate Floor
Victorian Mosaic

A.T. Ceramics has been providing residential tiling services for the Cardiff, Newport and South Wales Area since 1997.We always offer competitive quotes combined with a professional quality service and finish. Call us at any time on 029 2051 4720 and we will be happy to help you. ceramicWe can apply our experience to your projects, offering advice on design, pre preparation and appropriate material use. We can even offer trade discounts when purchasing tiles from our preferred suppliers.Some of the project types we most commonly undertake are:Bathroom wall and floor tilesEn suitsJacuzzisShower RoomsSaunasConservatory floor tilesKitchen wall and floor tilesFire places tiles (including creating plinths)Door ways, Entrance ways and lobbiesEntrance step tilesWork styles can range from simple installations to complex projects involving mosaic tile designs on walls and floors, restorations of damaged antique tiling, and underfloor heating systems (just a few examples). A small selection of our work can be viewed in our gallery section which can be found here.Request a free quotation at any time, we will be happy to hear from you.A.T. CeramicsCardiff, South Wales, UKtelephone: 029 2051 4720email
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SUB-PAGE (http://atceramics.co.uk/category/materials/) Materials Archives – A.T. Ceramics
Travertine, a natural stone, is a white concretionary form of calcium carbonate that is usually hard and semi crystalline. It is deposited from the water of mineral springs (especially hot springs) or streams holding lime in solution. Extensive deposits exist at Tivoli, Italy, near Rome.
Travertine is sometimes known as travertine limestone, sometimes as traverline marble; these are the same stone even though it is neither limestone nor marble. The stone is characterised by pitted holes and troughs in its surface. While these troughs occur naturally they suggest to some eyes that considerable wear and tear has occurred over many years. Some installers use a grout to fill these holes, while others leave them open. It can be polished to quite a good degree of smoothness and shininess. Many colours are available from grey to a coral red. It is most commonly available in a tile size for interior flooring rather than in flagstone size for exterior paving.

Slate is a fine-grained, homogeneous, sedimentary rock composed of clay or volcanic ash which has been metamorphosed (foliated) in layers (bedded deposits). Slate can be made into roofing slates, or tiles because it has two lines of breakability: cleavage and grain. This makes it possible to split slate into thin sheets.
Slate is mainly composed of quartz and muscovite (a mica), often along with biotite, chlorite, and hematite, or, less frequently, apatite, graphite, kaolin, magnetite, tourmaline, or zircon.
Some of the finest slates in the world come from Portugal, Wales, the east coast of Newfoundland, and the “Slate Valley” of Vermont and New York.

Sandstone is an arenaceous sedimentary rock composed mainly of feldspar and quartz and varies in colour (in a similar way to sand), through grey, yellow, red, and white. Since sandstones often form highly visible cliffs and other rock formations, certain colors of sandstone may be strongly identified with certain regions. For instance, much of the North American West is well-known for its red sandstones.
Sandstones are often relatively soft and easy to work which therefore make them a common building and tiling material.
Rock formations that are primarily sandstone usually allow percolation of water, and are porous enough to store large quantities, making them valuable aquifers. Fine grained aquifers, such as sandstones, are more apt to filter out pollutants from the surface than are rocks with cracks and crevices such as limestones or other rocks fractured from seismic activity.
Sandstones are clastic in origin (as opposed to organic, like chalk or coal). They are formed from the cemented grains that may be fragments of a pre-existing rock, or else just mono-minerallic crystals. The cements binding these grains together are typically calcite, clays and silica. Grain sizes in sands are in the range of 0.1mm to 2mm. (Rocks with smaller grainsizes include siltstones and shales and are typically called argillaceous sediments, as are also clays. Rocks with larger grainsizes include both breccias and conglomerates and are termed rudaceous sediments).
The principal mechanism for the formation of sandstone is by the sedimentation of grains out of a fluid, such as a river, lake or sea. The environment of deposition is crucial in determining the characteristics of the resulting sandstone, which on a finer scale include its grain size, sorting, composition and on a larger scale include the rock geometry. Principal environments of deposition may be split between terrestrial and marine.

Porcelain is a type of hard semi-translucent ceramic generally fired at a high temperature.
Porcelain is typically biscuit fired at around 1000 degrees Celsius (1800 degrees Fahrenheit), and glaze fired (the final firing) at 1300°C (2300°F) or higher.
Porcelain clays can be chemically formulated for strength, plasticity and durability to the point that they can be used as throwing bodies. Porcelain ware was produced on the potter’s wheel in many historic cultures, including China and Japan. Many categories of glazes, e.g. celedons, were formulated specifically for their striking effects on porcelain. Modern potters also produce porcelain ware, and generally believe these clay bodies challenge production, firing and glazing skills. Commercially formulated procelain bodies are generally available through most clay distributors.

Marble is a metamorphic rock resulting from regional or at times contact metamorphism of sedimentary carbonate rocks, either limestone or dolostone. This metamorphic process causes a complete recrystallization of the original rock into an interlocking mosaic of calcite and/or dolomite crystals. The temperatures and pressures necessary to form marble usually destroy any fossils and sedimentary textures present in the original rock.
Pure white marble is the result of metamorphism of very pure limestones. The characteristic swirls and veins of many colored marble varieties are usually due to various mineral impurities such as clay, silt, sand, iron oxides, or chert which were originally present as grains or layers in the limestone. Green coloration is often due to serpentine resulting from originally high magnesium limestone or dolostone with silica impurities. These various impurities have been mobilized and recrystallized by the intense pressure and heat of the metamorphism.

Limestone is a sedimentary rock composed of the mineral calcite (calcium carbonate). The primary source of this calcite is most commonly marine organisms. These organisms secrete shells that settle out of the water column and are deposited on ocean floors as pelagic ooze. Secondary calcite may also be deposited by supersaturated meteoric waters (groundwater that precipitates the material in caves). This produces speleothems such as stalagmites and stalactites. A further form is composed of oolites (Oolitic Limestone) and can be recognised by its granular appearance.
Pure limestones are white or almost white. Because of impurities, such as clay, sand, organic remains, iron oxide and other materials, many limestones exhibit different colors, especially on weathered surfaces. Limestone may be crystalline, clastic, granular, or dense, depending on the method of formation. Crystals of calcite, quartz, dolomite or barite may line small cavities in the rock. Chert or Flint nodules are common in limestone layers.

The word granite comes from the Latin granum, a grain, in reference to the coarse-grained structure of such a crystalline rock.
Granite is a common and widely-occurring group of intrusive felsic igneous rocks that form at great depths and pressures under continents. Granite consists of orthoclase and plagioclase feldspars, quartz, hornblende, biotite, muscovite and minor accessory minerals such as magnetite, garnet, zircon and apatite. Rarely, a pyroxene is present. Ordinary granite always carries a small amount of plagioclase, but when this is absent the rock is referred to as alkali granite. An increasing proportion of plagioclase feldspar causes granite to pass into granodiorite. A rock consisting of equal proportions of orthoclase and plagioclase plus quartz may be considered a quartz monzonite. A granite containing both muscovite and biotite micas is called a binary granite.
Granite occurs as relatively small, less than 100 km2 stock-like masses and as large batholiths often associated with orogenic mountain ranges and is frequently of great extent. Small dikes of granitic composition called aplites are associated with granite margins. In some locations very coarse-grained pegmatite masses occur with granite. Granite has been intruded into the crust of the Earth during all geologic periods, except perhaps the most recent; much of it is of Precambrian age. Granite is widely distributed throughout the continental crust of the Earth and is the most abundant basement rock that underlies the relatively thin sedimentary rock veneer of the continents.
There are two theories for the origin of granite. The magmatic theory states that granite is derived by the crystal fractionation of magma. Thus granite bodies are the result of intrusion of liquid magma into the existing rocks. The granitization theory states that granite is formed in place by extreme metamorphism. There is evidence to support both theories, and both are useful to explain different observed features. The two may actually merge: as metamorphic conditions increase to the melting point of the metamorphosed granite, it will melt and become a liquid magma, and then harden into igneous granite.
Granite has been extensively used as a dimension stone and as flooring tiles in public and commercial buildings and monuments. It is also gaining fashion for use as kitchen countertops.

The word ceramic is derived from the Greek word keramikos (the name of a suburb of Athens), and in its strictest sense refers to clay in all its forms. However, modern usage of the term broadens the meaning to include all inorganic non-metallic materials. Up until the 1950s or so, the most important of these were the traditional clays, made into pottery, bricks, tiles and the like, along with cements and glass.
Historically, ceramic products have been hard, porous and brittle. The study of ceramics consists to a large extent of methods to mitigate these problems, and accentuate the strengths of the materials, as well as to offer up unusual uses for these materials.

Pliny used the word basalt and it is said to have had an Ethiopian origin, meaning a black stone.
It is a common gray to black volcanic rock. It is usually fine-grained due to rapid cooling of lava on the Earth’s surface.
The shape, structure and texture of a basalt is dependant on the way it erupted and where it erupted – whether into the sea, in an explosive cinder eruption or as creeping lava flows.
Basalt which erupts under open air forms three distinct types of lava or volcanic deposits: scoria, ash or cinder; breccia and lava flows.
Basalt in the tops of lava flows and cinder cones will often be highly vesiculated, imparting a lightweight “frothy” texture to the rock. Basaltic cinders are often red, coloured by oxidised iron from weathered iron-rich minerals such as pyroxene.
Perhaps the most famous basalt flow in the world is the Giant’s Causeway on the northern coast of Ireland, in which the vertical joints form hexagonal columns and give the impression of having been artificially constructed.
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SUB-PAGE (http://atceramics.co.uk/category/finishes/) Finishes Archives – A.T. Ceramics
Waxing tiles is a form of ‘ageing’ for natural stone tiles to give a sophisticated brushed look.
It also protects unpolished natural stone (limestone, sandstone, slate, etc) red stoneware, unvitrified quarry tiles and various types of terracotta.

This tern relates to travertine or marble, where the blocks are cut to show their natural vertical striations.

This term is primarily related to travertine which is usually characterised by surface pits and holes unless purposefully filled.

When the thickness of the tile varies to a greater or lesser degree.

A form of ‘ageing’ stone when the stone has been ‘tumbled’ which gives a rounded edge to the tile and the surface is slightly textured.

Varying levels of chiseled stone.

A naturally cleft or riven face is simply achieved by splitting blocks of stone. The term usually relates to slate, schist or sandstone.

Where the stone is mechanically worked to achieve a high reflective gloss to the surface of the tile.

A form of ‘ageing’ stone where the tiles have a soft, pronounced pillowed edge.

Tiles are mechanically treated to achieve a smooth surface to the face of the stone.
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SUB-PAGE (http://atceramics.co.uk/gallery/gallery-01/) Porcelain tiles and marble tiles, en-suite bathroom – A.T. Ceramics
[IMG: Porcelain tiles and marble tiles, en-suite bathroom]

[IMG: Porcelain tiles and marble tiles, en-suite bathroom]

[IMG: Porcelain tiles and marble tiles, en-suite bathroom]

[IMG: Porcelain tiles and marble tiles, en-suite bathroom]

[IMG: Porcelain tiles and marble tiles, en-suite bathroom]

[IMG: Porcelain tiles and marble tiles, en-suite bathroom]

[IMG: Porcelain tiles and marble tiles, en-suite bathroom]

A.T. Ceramics is a Cardiff based tiling company serving the South Wales area for both home and commercial tiling projects. For a fast friendly and free quotation call us at any time on 029 2051 4720 and we will be happy to help you.
A small selection of our tiling work is available to view here in the gallery section, and if you would like further clarification on the different types of natural and manufactured tile that can be used when laying your floor and wall areas, or the finishes that are available, you can check our reference sections here (for materials) and here (for finishes).
If you are looking for a Cardiff based tiler you can request a free quotation at any time, we will be happy to hear from you.
A.T. Ceramics Cardiff, South Wales, UK Telephone: 029 2051 4720 Email
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SUB-PAGE (http://atceramics.co.uk/gallery/gallery-02/) Marble tile living room floor, slate tile fire place – A.T. Ceramics
[IMG: Marble tile living room floor]

[IMG: Slate tile fire place]

[IMG: Marble tile living room floor]

[IMG: Marble tile living room floor]

[IMG: Marble tile living room floor]

[IMG: Slate tile fire place]

[IMG: Marble tile living room floor]

[IMG: Marble tile living room floor]

[IMG: Marble tile living room floor]

[IMG: Slate tile fire place]

[IMG: Marble tile living room floor]

[IMG: Marble tile living room floor]

[IMG: Marble tile living room floor]

[IMG: Marble tile living room floor]

[IMG: Marble tile living room floor]

[IMG: Marble tile living room floor]

[IMG: Slate tile fire place]

[IMG: Marble tile living room floor]

A.T. Ceramics is a Cardiff based tiling company serving the South Wales area for both home and commercial tiling projects. For a fast friendly and free quotation call us at any time on 029 2051 4720 and we will be happy to help you.
A small selection of our tiling work is available to view here in the gallery section, and if you would like further clarification on the different types of natural and manufactured tile that can be used when laying your floor and wall areas, or the finishes that are available, you can check our reference sections here (for materials) and here (for finishes).
If you are looking for a Cardiff based tiler you can request a free quotation at any time, we will be happy to hear from you.
A.T. Ceramics Cardiff, South Wales, UK Telephone: 029 2051 4720 Email
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🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
8Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 2 0
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/category/materials/ 0 0
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/gallery/gallery-01/ 2 0
/gallery/gallery-02/ 2 0
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
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Your Diagnosis

Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.

Information Density 0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence 0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof 0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint 0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority 0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score 0 / 100
💡 Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)

These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.

Information Density

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Semantic Alignment

Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.

Trust & Proof

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Commodity Fingerprint

Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.

Identity & Authority

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.

B
BS Level
Construction, Contractors & Building Services
46.4 Avg BS

Based on 354 businesses audited.

BS Detector

Construction, Contractors & Building Services BS: A.T. Ceramics (www.atceramics.co.uk)

http://www.atceramics.co.uk 📍 Industry: Construction, Contractors & Building Services
40 BS / 100

A.T. Ceramics is a low-bullshit but high-stagnation relic that likely hasn’t been updated since 2018. It avoids the typical jargon-heavy fluff of modern marketing, but its reliance on unverified reviews and copy-pasted geology definitions makes it a ghost ship in terms of digital authority.

Info Density Power-words vs. Substance ratio.
6
20% BS
Semantic Coherence Homepage promise vs. Sub-page reality.
1
5% BS
Trust & Proof Verifiable evidence vs. Trust Theatre.
13
65% BS
Commodity Fingerprint Detection of industry clichés/templates.
9
60% BS
Identity & Authority Expert verifiability & Schema depth.
11
73% BS

Immediately update the schema and copyright dates to reflect 2026 and prove the business is still active. Replace the academic definitions on the materials page with specific project stories that highlight how those materials were handled in actual South Wales homes. Connect the site to a third-party review platform to provide a proof path for the review claims. Add specific trade body logos and registration numbers to the footer to satisfy the missing_elements requirement for professional contractors.

The site perfectly aligns with the Construction and Building Services category, specifically focusing on the niche of tiling and stone installation. All content, from material definitions to service lists, is trade-specific and localized to the South Wales area.

“The score is primarily driven by the trust_theatre flag (13 points) and the identity_and_authority gap (11 points) resulting from the site's extreme temporal staleness. While the site is refreshingly free of modern 'corporate synergy' jargon, its failure to provide any verifiable external proof paths prevents it from achieving a minimal BS score.”

Verified Analysis Date: May 22, 2026 © 1EuroSEO Independent Evaluator — Non-Sponsored Result
Brand AI Reputation