Understand Business Like AI

Training Example: CMD Ceramics – Review the Data, Give Your Score & Compare to the Real AI Evaluation

Industry Context — Common BS Fingerprints in Construction, Contractors & Building Services
Generic Claims: built on trust, quality craftsmanship, on time and on budget, exceeding expectations…
Red Flags: no specific completed project details, no insurance or bond information, guaranteed pricing without site survey, no health and safety documentation…
Semantic Drift Patterns: homepage shows commercial projects but services are domestic extensions, claims specialist contractor but offers every trade, homepage positioning is premium but portfolio shows basic builds, claims project management expertise but no PM qualifications shown…
Proof Expectations: named completed projects with images and scope details, specific trade qualifications and body memberships, public liability insurance and contractor all-risk details, health and safety policy and accident record…

CMD Ceramics

(https://www.cmdceramics.com) 📸 Data Snapshot: May 21, 2026

Analyze the raw signals below. How would a machine score this business’s credibility?

Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.

🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE CMD Ceramics Tiling | Expert Tilers in Surrey. (https://www.cmdceramics.com)
Title

CMD Ceramics Tiling | Expert Tilers in Surrey.

Meta

Expert tilers in Surrey CMD Ceramics provide specialist wall, floor, kitchen and bathroom tiling services and are based in Epsom Surrey.

H1 Wall and Floor Tilers in Surrey
H2 Kitchen and Bathroom Tilersin Surrey
H2 Wall and Floor Tiling Contractorsin Surrey
H2 Our Tiling Services
H2 Specialist Tiling Company in Surrey
H2 Areas We Service
H2 Customer Reviews
H2 Specialist Floor Tiling Company in Surrey
H3 Experienced
H3 Quality
H3 Insured
H3 Guaranteed To Last
H3 Kitchen tilers
H3 Underfloor Heating
H3 Bathroom tilers
H3 Walls
H3 Floors
H3 Frequently Asked Questions
H3 Mr Barham
H3 Mrs Playne
H3 Mr McCarthy
H3 Mr Smethurst
H3 Mrs Anderson
H3 Mr Harverson
H3 138
H3 269
H3 407
H3 9999+
H3 Quick Links
H3 Locations
H3 Find Us
H4 1) Can you go over existing tiles?
H4 2) Why has my grout cracked or come loose?
H4 3) Which are the most hardwearing?
H4 4) Are tiles suitable for external tiling?
H4 5) Why does natural stone cost more than ceramic to install?
H4 6) Why do my walls or floor sound hollow when I tap them?
H4 7) When fixing onto heated screeds do I need a decoupling membrane such as Ditra or Durabase?
H4 8) How do I calculate square meters M2?
H4 9) Can a broken tile be chopped out and replaced?
H4 10) Can you tile directly onto floorboards?
H4 Commercial Projects
H4 Residential Projects
H4 Happy Customers
H4 Tiles Laid
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER Specialist Wall and Floor Tiling Services – CMD Ceramics (https://cmdceramics.com/services/)
Title

Specialist Wall and Floor Tiling Services – CMD Ceramics

Meta

CMD Ceramics provide a full range of wall and floor tiling services including electric underfloor heating, floor leveling and repair work.

H1 Services
H2 Leading Tiling Company in London & Surrey
H3 Re-Grouting
H3 Underfloor Heating
H3 Surface Preparation
H3 Ditra Matting
H3 Tile Trims
H3 Repair Work
H3 Grout Colours
H3 Silicone Sealant
H3 Quick Links
H3 Locations
H3 Find Us
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER Contact CMD Ceramics to arrange a free tiling quote. (https://cmdceramics.com/contact/)
Title

Contact CMD Ceramics to arrange a free tiling quote.

Meta

Our contact us page has everything you need to get in touch. You can call, email, text or even use social media to arrange a free no obligation quote.

H1 Contact
H2 Get In Touch!
H3 Address
H3 Phone Number
H3 E-mail Address
H3 Quick Links
H3 Locations
H3 Find Us
NAV_HEADER_HEADING_REPEATED Electric Underfloor Heating installation in London and Surrey. (https://cmdceramics.com/services/underfloor-heating/)
Title

Electric Underfloor Heating installation in London and Surrey.

Meta

CMD Ceramics can install electric underfloor heating as part of any floor tiling project. This can be a very cost effective way of adding a touch of luxury

H1 Underfloor Heating
H2 Affordable Underfloor Heating
H3 Commercial Underfloor Heating
H3 Residential Underfloor Heating
H3 Advantages of Underfloor Heating
H3 Our Services
H3 Our Locations
H3 Get In Touch
H3 Quick Links
H3 Locations
H3 Find Us
H4 Why Choose Underfloor Heating?
NAV_HEADER_HEADING_REPEATED_FOOTER Our recent tiling projects – CMD Ceramics Gallery (https://cmdceramics.com/gallery/)
Title

Our recent tiling projects – CMD Ceramics Gallery

Meta

Take a look at some of our recent tiling projects carried out in the London and Surrey areas. We hope they give you some inspiration and ideas.

H1 Gallery
H3 Bathroom Tiling
H3 CMD Ceramics
H3 Shop Renovation
H3 Wall Tilers
H3 Mosaic Tilers
H3 Kitchen Tilers
H3 Marble Tilers
H3 Wall Tilers
H3 Underfloor Heating
H3 Commercial Tiling
H3 Commercial Tiling
H3 Commercial Tiling
H3 Quick Links
H3 Locations
H3 Find Us
NAV_HEADER_HEADING_REPEATED_BODY Locations We Serve – CMD Ceramics – Tiling Contractors (https://cmdceramics.com/tilers-in/)
Title

Locations We Serve – CMD Ceramics – Tiling Contractors

Meta

We've collected a list of all of the areas we serve and you can find that we offer our tiling services for. Call us to confirm if we serve your area.

H1 Locations
H2 Quality & Dedicated Tiling Team
H3 Surrey Tilers
H3 Dorking Tilers
H3 Croydon Tilers
H3 Crystal Palace Tilers
H3 Hammersmith Tilers
H3 Chessington Tilers
H3 Cobham Tilers
H3 Wallington Tilers
H3 Shirley Tilers
H3 Cheam Tilers
H3 Epsom Tilers
H3 Ewell Tilers
H3 Carshalton Tilers
H3 Hackbridge Tilers
H3 Addiscombe Tilers
H3 Fulham Tilers
H3 Wimbledon Tilers
H3 Putney Tilers
H3 Earlsfield Tilers
H3 Wandsworth Tilers
H3 Dulwich Tilers
H3 Clapham Tilers
H3 Ashtead Tilers
H3 Walton on the Hill Tilers
H3 Tadworth Tilers
H3 Kingswood Tilers
H3 Headley Tilers
H3 Chipstead Tilers
H3 Hooley Tilers
H3 London Tilers
H3 Banstead Tilers
H3 Burgh Heath Tilers
H3 Kingston Upon Thames Tilers
H3 Leatherhead Tilers
H3 Redhill Tilers
H3 Reigate Tilers
H3 Richmond Tilers
H3 Sutton Tilers
H3 Worcester Park Tilers
H3 Purley Tilers
H3 Coulsdon Tilers
H3 Chipstead Tilers
H3 Malden Rushett Tilers
H3 Langley Vale Tilers
H3 Oxshott Tilers
H3 Mickleham Tilers
H3 Caterham Tilers
H3 Esher Tilers
H3 London Tilers
H3 Quick Links
H3 Locations
H3 Find Us
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://www.cmdceramics.com) CMD Ceramics Tiling | Expert Tilers in Surrey. 
[H1] Wall and Floor Tilers in Surrey
Call Us 07772 340586 Get Your Free Quotation
[H3] Experienced
We have over twenty years experience tiling in Surrey and can help with ANY upcoming tiling project you may have.
[H3] Quality
We pride ourselves on having a fantastic rapport with all of our clients by providing them a top service.
[H3] Insured
Residential or commercial tiling? We are insured to legally carry out work on your property.
[H3] Guaranteed To Last
CMD Ceramics guarantees you that all our products and services will be able to stand the test of time.
[H2] Kitchen and Bathroom Tilersin Surrey
CMD Ceramics are a small but well established tiling company based in Epsom, Surrey. We carry out professional wall and floor tiling for both homeowners and construction companies throughout Surrey. We can help with any size tiling project such as kitchen splashbacks, shower enclosures, fully tiled bathrooms and large floor areas and are experts in tiling over heated screeds. View Service
[IMG: Kitchen and bathroom Tilers in Surrey]
[IMG: Commercial Tilers in Surrey]
[H2] Wall and Floor Tiling Contractorsin Surrey
At CMD Ceramics we also carry out commercial tiling projects and have recently completed the new Hugo Boss store in the Bentalls center in Kingston upon Thames, Surrey. As well as homeowners we also work with specialist office fit out contractors, shopfitting teams and building contractors across Surrey View Service
[H2] Our Tiling Services
Our experienced wall and floor tilers are fully capable of carrying out small, medium and large scale projects to tight deadlines. We also offer a range of other tiling services including underfloor heating installation, surface preparation, grouting, silicone sealant and more. View All Services
[H2] Specialist Tiling Company in Surrey
At CMD Ceramics our experienced tilers can fit any tile to a very high standard, leaving you with a room you'll be proud of. We serve both residential and commercial clients. Get A FREE Quote Today
[H2] Areas We Service
We provide a range of tiling services within Surrey as well as surrounding areas. View Locations We Serve
[IMG: tiling companies Surrey]
[H3] Frequently Asked Questions
[H4] 1) Can you go over existing tiles?
Yes you can but there are some things to consider first. A professional tiler will assess whether the walls are strong enough to support the extra weight and whether the existing tiling is well bonded to your walls or floor before agreeing to this method.
[H4] 2) Why has my grout cracked or come loose?
This is a sign that the floor preparation was done incorrectly. Its something we see too regularly and can be avoided by using a reputable tiler. Floors need to be solid before any tiling can begin so make sure your floorboards are fixed down with screws, then a layer of cement board should be put over the floorboards and screwed every six inches in all directions. Next a decoupling membrane should be added to allow for expansion in the timber below. Then tiling can begin over the top. Remember if you can see it moving or hear it moving (creaking) its not suitable for tiling.
[H4] 3) Which are the most hardwearing?
Porcelain tiles are extremely hardwearing and are especially suitable for floor tiling. They have become the most popular choice over the last ten years or so. They are tough to cut and drill but any experienced tiler will have the correct tools to work with them comfortably.
[H4] 4) Are tiles suitable for external tiling?
Yes but keep in mind that outside they will be subject to the weather so will need to be non slip. I would always recommend a high grade porcelain tile as they are very hard wearing and available in many non slip finishes.
[H4] 5) Why does natural stone cost more than ceramic to install?
Natural stone such as slate, marble, travertine and limestone need to be cut on a wet cutting machine rather than a standard score and snap tile cutter which is a lot more time consuming as well as needing to be done outside. They also need to be sealed before and after grouting which will add more time to the job.
[H4] 6) Why do my walls or floor sound hollow when I tap them?
This is due to bad installation, tiles should be fitted to a solid bed of adhesive only, it is not acceptable to just dab a blob of adhesive onto the corners of the tile and press it onto the walls or floor. Your tiler should spread adhesive using a notched trowel to ensure even coverage below the surface.
[H4] 7) When fixing onto heated screeds do I need a decoupling membrane such as Ditra or Durabase?
Yes absolutely, heated screeds should be turned on two weeks before tiling can commence to allow any cracks to appear. Heated screeds shrink and expand slightly during hot and cold cycles so you will definitely need to combat this with a decoupling membrane. These can add substantially to the cost of your tiling but are absolutely essential to this process.
[H4] 8) How do I calculate square meters M2?
Wall and floor tiling is generally measured in square meters (M2) one square meter covers an area 1 meter in length x 1 meter in width. If you are tiling a wall that is 2.4 meters high by 2 meters wide you should calculate it as 2.4 X 2 = 4.8m2 repeat this for each wall or floor you are tiling and add 15% to the total to allow for waste and off cuts. This will usually give you enough tiles to finish the job.
Use our tile calculator to automatically work out how many tiles you need.
[H4] 9) Can a broken tile be chopped out and replaced?
Yes absolutely, its fairly straight forward to break out a broken or chipped tile and replace it with a new one. First you will need a replacement tile which can be difficult if you don't have one left from the original job. Then you just need to carefully, using a hammer smash the broken tile and use an old chisel to remove the pieces being careful not to damage the good tiles surrounding it.
[H4] 10) Can you tile directly onto floorboards?
Natural stone such as slate, marble, travertine and limestone need to be cut on a wet cutting machine rather than a standard score and snap tile cutter which is a lot more time consuming as well as needing to be done outside. They also need to be sealed before and after grouting which will add more time to the job.
[H2] Customer Reviews
We strive to ensure we meet our customers needs on every job we do
[H3] Mr Barham
CustomerWhat can I say about CMD Ceramics tilers other than 1st class!! Columb was very pleasent and professional throughout the job from start to finish.
[H3] Mrs Playne
LondonI called CMD Ceramics tilers after having trouble with another tiler, Columb came in, fixed all the badly laid tiles and was cheaper than the original guy!
[H3] Mr McCarthy
WimbledonThe guys have just completed a large floor tiling job for me and im over the moon with it, they were a pleasure to have around and did a great job. Definetly recommended.
[H3] Mr Smethurst
KingstonCMD Ceramics have done three bathrooms & my conservatory floor tiling and its always been a pleasure dealing with them. Definitely recommended.
[H3] Mrs Anderson
SuttonThanks for all your help Columb, my kitchen tiling looks great! See you when my bathroom is ready for tiling!
[H3] Mr Harverson
EarlsfieldColumb has done a cracking job in my bathroom, he takes a lot of pride in his work. He worked all weekend to finish on time and is a lovely guy. See More Testimonials
[H3] 138
[H4] Commercial Projects
[H3] 269
[H4] Residential Projects
[H3] 407
[H4] Happy Customers
[H3] 9999+
[H4] Tiles Laid
[IMG: Floor Tilers in Surrey]
[H2] Specialist Floor Tiling Company in Surrey
We carry out thousands of square meters of floor tiling every year and this number keeps on growing due to the current trends of tiling floors from the hallway, downstairs loo, utility room, into larger kitchen dining rooms and sometimes even out into the garden! At CMD Ceramics we have almost 20 years experience in domestic and commercial floor tiling and will help to ensure that you receive a tiled floor that will last for many years to come by using the correct materials, installing uncoupling membranes and expansion joints where necessary, strengthening floors, levelling uneven floors, tiling over heated screeds or including electric underfloor heating as part of any floor tiling project. We can expertly install mosaics, ceramics, natural stone and large porcelain tiles and will use tile levelling clips where necessary to provide the flattest floors possible.Need A Reliable Tiler in Surrey?  07772 340586 Call Us
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SUB-PAGE (https://cmdceramics.com/services/) Specialist Wall and Floor Tiling Services – CMD Ceramics 
[H1] Services
Home /Services
[H1] Tiling Services
[IMG: the grouting process, how to grout tiles]
[H3] Re-Grouting
Grout can become worn over time and lose its colour, sometimes even turning mouldy. The only answer is to rake out the old grout and re-apply new grout, this can be time consuming but is still a cheaper alternative to re-tiling. Read More
[IMG: underfloor heating how it should be done]
[H3] Underfloor Heating
Electric underfloor heating mats can be a cost-effective for rooms without a radiator. They're cheap and provide a cosy environment for your home. We'll be happy to discuss any questions regarding underfloor heating over the phone or in person. Read More
[IMG: how to level uneven floors - Self leveling compound latex]
[H3] Surface Preparation
We can assist with leveling uneven floors, ply lining or cement boarding over floorboards and removing your existing tiles. We can also recommend several very good plasterers who we regularly work with to provide you with a top quality service every time. Read More
[IMG: how to install ditra matting with tiles]
[H3] Ditra Matting
Schluter-DITRA is a polyethylene membrane with a grid structure of square cavities each cut back in a dovetail configuration, and an anchoring fleece laminated to it's underside. Designed for tile and natural stone installations, Schluter-DITRA serves as a waterproofing membrane, a vapour pressure equalisation layer to accommodate moisture occurring at the underside of the substrate, and an uncoupling layer for problematic substrates. Read More
[IMG: how do tile trims work]
[H3] Tile Trims
External corners can cause problems with some types of tile but there is a solution, Tile bead or 'trim', as it's also known, can really make a difference. We strongly recommend using it anywhere there's an external corner as it not only provides a certain level of safety from those sharp edges, but can really give you that perfect finish and is available in many different styles and colours. Take a look and see some samples that we've provided. Read More
[IMG: the grouting process, how to grout tiles]
[H3] Repair Work
We can help with loose or broken tiles, however its best for us to come out and have a look before deciding what needs to be done to remedy the problem, sometimes it can be a case of just breaking out the old tile and replacing it, other times we may need to remove all of the tiles and start again. Once we have seen the problem we will run through what needs to be done with you to provide you the best, cost-effective solution. Read More
[IMG: different colour grouts]
[H3] Grout Colours
We offer grout in twenty six different colours so we can really help you to achieve the look you are hoping for. We will ask you which colour you would like during the quote process if you already have your tiles otherwise we'll wait until we see the tiles before worrying about grout colours. Read More
[IMG: How to install silicone sealant]
[H3] Silicone Sealant
We can also offer silicone sealant in twenty seven colours, which are designed to match the grout range and is also available in clear. The application of this particular service is already included as part of every quote to provide a perfect finish for every job we complete. Read More
[H2] Leading Tiling Company in London & Surrey
At CMD Ceramics our experienced tilers can fit any tile to a very high standard, leaving you with a room you'll be proud of. We serve both residential and commercial clients. Get A FREE Quote Today
[H1] Need An Affordable Tiling Service?
07772 340586 Call Us
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SUB-PAGE · THIN (https://cmdceramics.com/contact/) Contact CMD Ceramics to arrange a free tiling quote. 
[H1] Contact
Home /Contact
[H3] Address
37 Tattenham Grove, EpsomSurrey, KT18 5QT
[H3] Phone Number
01737 211687 07772 340586
[H3] E-mail Address
[email protected]
[H2] Get In Touch!
Call Us For A Free Tiling Quote  07772 340586 Call Us
238 chars
SUB-PAGE (https://cmdceramics.com/services/underfloor-heating/) Electric Underfloor Heating installation in London and Surrey. 
[H1] Underfloor Heating
Home /Services /Underfloor Heating
[H2] Affordable Underfloor Heating
[H3] Commercial Underfloor Heating
Here at CMD Ceramics, we are proud to offer our underfloor heating services to all types of commercial clients including landlords, businesses and renovators. Loyalty schemes can be set up for our commercial underfloor heating program to reduce your costs of up to 10% on our quotes. Need to look at some of our previous work? Our Gallery page has a preview of some of the work we produce.
[IMG: insured tilers]
[H3] Residential Underfloor Heating
[H3] Advantages of Underfloor Heating
[H4] Why Choose Underfloor Heating?
Evenly distributed heat throughout the room Cost-effective solution for heating Increased Reliability Less Dust Pollution Rooms Not Designed Around Radiator Silently Operated Safer and Healthier Home Heating Solution No Hot Exposed Surfaces Child Friendly Saving you up to 20% on Energy Bills!5/5 Rating on Google
[H3] Our Services
All ServicesUnderfloor HeatingRe-GroutingSurface PreparationDitra MattingTile TrimsRepair WorkGrout ColoursSilicone Sealant
[H3] Our Locations
All Locations We ServeUnderfloor Heating in LondonUnderfloor Heating in South LondonUnderfloor Heating in Surrey
[H3] Get In Touch
Mobile: 07772 340586   Office: 01737 211687   Email: [email protected]   Request A Free Quote
[H1] Need a Tiler for Underfloor Heating?
Get A Free Quote Today Call Us on 07772 340586
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SUB-PAGE · THIN (https://cmdceramics.com/gallery/) Our recent tiling projects – CMD Ceramics Gallery 
Need An Affordable Tiling Company?  Contact Us Call Us
54 chars
SUB-PAGE (https://cmdceramics.com/tilers-in/) Locations We Serve – CMD Ceramics – Tiling Contractors 
[H1] Locations
Home /Locations
[H1] Locations We Serve
We serve a wide region included the areas listed below, but if you aren't sure as to whether we service your area, please feel free to contact us and ask, or alternatively, use our contact page to get in touch. All London South London Surrey
[IMG: Tilers in Surrey]
[H3] Surrey Tilers
Quality & Affordable Tiling Service in Surrey Read More
[IMG: Tilers in Dorking]
[H3] Dorking Tilers
Quality & Affordable Tiling Service in Dorking Read More
[IMG: Tilers in Croydon]
[H3] Croydon Tilers
Quality & Affordable Tiling Service in Croydon. Read More
[IMG: Tilers in Crystal Palace]
[H3] Crystal Palace Tilers
Quality & Affordable Tiling Service in Crystal Palace Read More
[IMG: Tilers in Hammersmith]
[H3] Hammersmith Tilers
Quality & Affordable Tiling Service in Hammersmith. Read More
[IMG: Tilers in Chessington]
[H3] Chessington Tilers
Quality & Affordable Tiling Service in Chessington Read More
[IMG: Tilers in Cobham]
[H3] Cobham Tilers
Quality & Affordable Tiling Service in Cobham Read More
[IMG: Tilers in Wallington]
[H3] Wallington Tilers
Quality & Affordable Tiling Service in Wallington Read More
[IMG: Tilers in Shirley]
[H3] Shirley Tilers
Quality & Affordable Tiling Service in Shirley. Read More
[IMG: Tilers in Cheam]
[H3] Cheam Tilers
Quality & Affordable Tiling Service in Cheam. Read More
[IMG: Tilers in Epsom]
[H3] Epsom Tilers
Quality & Affordable Tiling Service in Epsom Read More
[IMG: Tilers in Ewell]
[H3] Ewell Tilers
Quality & Affordable Tiling Service in Ewell. Read More
[IMG: Tilers in Carshalton]
[H3] Carshalton Tilers
Quality & Affordable Tiling Service in Carshalton Read More
[IMG: Tilers in Hackbridge]
[H3] Hackbridge Tilers
Quality & Affordable Tiling Service in Hackbridge Read More
[IMG: Tilers in Addiscombe]
[H3] Addiscombe Tilers
Quality & Affordable Tiling Service in Addiscombe. Read More
[IMG: Tilers in Fulham]
[H3] Fulham Tilers
Quality & Affordable Tiling Service in Fulham Read More
[IMG: Tilers in Wimbledon]
[H3] Wimbledon Tilers
Quality & Affordable Tiling Service in Wimbledon Read More
[IMG: Tilers in Putney]
[H3] Putney Tilers
Quality & Affordable Tiling Service in Putney Read More
[IMG: Tilers in Earlsfield]
[H3] Earlsfield Tilers
Quality & Affordable Tiling Service in Earlsfield Read More
[IMG: Tilers in Wandsworth]
[H3] Wandsworth Tilers
Quality & Affordable Tiling Service in Wandsworth Read More
[IMG: Tilers in Dulwich]
[H3] Dulwich Tilers
Quality & Affordable Tiling Service in Dulwich Read More
[IMG: Tilers in Clapham]
[H3] Clapham Tilers
Quality & Affordable Tiling Service in Clapham. Read More
[IMG: Tilers in Ashtead]
[H3] Ashtead Tilers
Quality & Affordable Tiling Service in Ashtead. Read More
[IMG: Tilers in Walton on the Hill]
[H3] Walton on the Hill Tilers
Quality & Affordable Tiling Service in Walton on the Hill. Read More
[IMG: Tilers in Tadworth]
[H3] Tadworth Tilers
Quality & Affordable Tiling Service in Tadworth. Read More
[IMG: Tilers in Kingswood]
[H3] Kingswood Tilers
Quality & Affordable Tiling Service in Kingswood. Read More
[IMG: Tilers in Headley]
[H3] Headley Tilers
Quality & Affordable Tiling Service in Headley. Read More
[IMG: Tilers in Chipstead]
[H3] Chipstead Tilers
Quality & Affordable Tiling Service in Chipstead. Read More
[IMG: Tilers in Hooley]
[H3] Hooley Tilers
Quality & Affordable Tiling Service in Hooley. Read More
[IMG: Tilers in London]
[H3] London Tilers
Wall and floor tilers in London. Read More
[IMG: Tilers in Banstead]
[H3] Banstead Tilers
Wall and floor tilers in Banstead Read More
[IMG: Tilers in Burgh Heath]
[H3] Burgh Heath Tilers
Wall and Floor Tilers in Burgh Heath Read More
[IMG: Tilers in Kingston Upon Thames]
[H3] Kingston Upon Thames Tilers
Wall and Floor Tilers in Kingston Read More
[IMG: Tilers in Leatherhead]
[H3] Leatherhead Tilers
Wall and Floor Tilers in Leatherhead Read More
[IMG: Tilers in Redhill]
[H3] Redhill Tilers
Wall and Floor Tilers in Redhill Read More
[IMG: Tilers in Reigate]
[H3] Reigate Tilers
Wall and Floor Tilers in Reigate Read More
[IMG: Tilers in Richmond]
[H3] Richmond Tilers
Wall and Floor Tilers in Richmond Read More
[IMG: Tilers in Sutton]
[H3] Sutton Tilers
Wall and Floor Tilers in Sutton Read More
[IMG: Tilers in Worcester Park]
[H3] Worcester Park Tilers
Wall and Floor Tilers in Worcester Park Read More
[IMG: Tilers in Purley]
[H3] Purley Tilers
Wall and Floor Tilers Purley Read More
[IMG: Tilers in Coulsdon]
[H3] Coulsdon Tilers
Wall and Floor Tilers in Coulsdon Read More
[IMG: Tilers in Chipstead]
[H3] Chipstead Tilers
Wall and Floor Tilers in Chipstead Read More
[IMG: Tilers in Malden Rushett]
[H3] Malden Rushett Tilers
Wall and Floor Tilers in Malden Rushett Read More
[IMG: Tilers in Langley Vale]
[H3] Langley Vale Tilers
Wall and Floor Tilers in Langley Vale Read More
[IMG: Tilers in Oxshott]
[H3] Oxshott Tilers
Wall and Floor Tilers in Oxshott Read More
[IMG: Tilers in Mickleham]
[H3] Mickleham Tilers
Wall and Floor Tilers in Mickleham Read More
[IMG: Tilers in Caterham]
[H3] Caterham Tilers
Wall and Floor Tilers in Caterham Read More
[IMG: Tilers in Esher]
[H3] Esher Tilers
Wall and Floor Tilers in Esher Read More
[IMG: Tilers in London]
[H3] London Tilers
Wall and Floor Tilers in London Read More
[H2] Quality & Dedicated Tiling Team
Our customers rate us 5/5, but don't take our word for it. See what our customers say about our services on our testimonials page. View Testimonials
[H1] Need An Affordable Tiling Company?
Get A Quote Call Us
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🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
54Review mentions (all pages)
20External proof links (all pages)
PageReviewsProof links
/ (home) 16 5
/services/ 6 3
/contact/ 6 3
/services/underfloor-heating/ 11 3
/gallery/ 6 3
/tilers-in/ 9 3
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema 
[
    {
        "@context": "http://schema.org",
        "@type": "WebSite",
        "@id": "#website",
        "url": "https://www.cmdceramics.com/",
        "name": "CMD Ceramics Tilers - London & Surrey - Tiling Contractors",
        "potentialAction": {
            "@type": "SearchAction",
            "target": "https://www.cmdceramics.com/?s={search_term_string}",
            "query-input": "required name=search_term_string"
        }
    },
    {
        "@context": "http://schema.org",
        "@type": "Organization",
        "url": "https://www.cmdceramics.com/",
        "sameAs": [
            "https://www.facebook.com/cmdtilingsurrey/",
            "https://www.instagram.com/cmd_ceramics/",
            "https://www.linkedin.com/company/cmdceramics",
            "https://plus.google.com/+Cmdceramics",
            "https://www.youtube.com/channel/UCtsu6i9rYce1uvYq5KJzSbg?view_as=subscriber",
            "https://www.pinterest.com/cmdceramics/",
            "https://twitter.com/cmdceramics"
        ],
        "@id": "#organization",
        "name": "CMD Ceramics Tiling - Wall and Floor Tilers in London and Surrey",
        "logo": "https://www.cmdceramics.com/wp-content/uploads/2020/01/cmd-ceramics-surrey.png"
    },
    {
        "@context": "http://schema.org",
        "@type": "LocalBusiness",
        "url": "https://www.cmdceramics.com",
        "additionalType": [
            ""
        ],
        "name": "CMD Ceramics",
        "description": "Affordable Tiling Contractors within London, South London and Surrey areas.",
        "logo": "https://www.cmdceramics.com/wp-content/uploads/2018/03/logo-tilers-london-tilers-surrey-tiling-contractors.png",
        "image": "https://www.cmdceramics.com/wp-content/uploads/2018/03/tiling-contractors-surrey.png",
        "currenciesAccepted": "GBP",
        "hasMap": "https://www.google.co.uk/maps/place/CMD+Ceramics+Tiling+Contractors/@51.370618,-0.198379,15z/data=!4m5!3m4!1s0x0:0xc2d7cc534eecf41!8m2!3d51.370618!4d-0.198379",
        "email": "cmdceramics@yahoo.com",
        "telephone": "07772 340586",
        "sameAs": [
            "https://www.facebook.com/cmdceramicstiling/",
            "https://twitter.com/cmdceramics",
            "https://plus.google.com/+Cmdceramics"
        ],
        "priceRange": "$$$",
        "openingHours": [
            "Mo-Su 00:00-23:59"
        ],
        "address": {
            "@type": "PostalAddress",
            "addressLocality": "London",
            "addressRegion": "Epsom",
            "postalCode": "KT18 5QT",
            "streetAddress": "37 Tattenham Grove"
        }
    }
]
/services/ 
[
    {
        "@context": "http://schema.org",
        "@type": "WebSite",
        "@id": "#website",
        "url": "https://cmdceramics.com/",
        "name": "CMD Ceramics Tilers - London & Surrey - Tiling Contractors",
        "potentialAction": {
            "@type": "SearchAction",
            "target": "https://cmdceramics.com/?s={search_term_string}",
            "query-input": "required name=search_term_string"
        }
    },
    {
        "@context": "http://schema.org",
        "@type": "Organization",
        "url": "https://cmdceramics.com/services/",
        "sameAs": [
            "https://www.facebook.com/cmdtilingsurrey/",
            "https://www.instagram.com/cmd_ceramics/",
            "https://www.linkedin.com/company/cmdceramics",
            "https://plus.google.com/+Cmdceramics",
            "https://www.youtube.com/channel/UCtsu6i9rYce1uvYq5KJzSbg?view_as=subscriber",
            "https://www.pinterest.com/cmdceramics/",
            "https://twitter.com/cmdceramics"
        ],
        "@id": "#organization",
        "name": "CMD Ceramics Tiling - Wall and Floor Tilers in London and Surrey",
        "logo": "https://www.cmdceramics.com/wp-content/uploads/2020/01/cmd-ceramics-surrey.png"
    },
    {
        "@context": "http://schema.org",
        "@type": "LocalBusiness",
        "url": "https://cmdceramics.com",
        "additionalType": [
            ""
        ],
        "name": "CMD Ceramics",
        "description": "Affordable Tiling Contractors within London, South London and Surrey areas.",
        "logo": "https://cmdceramics.com/wp-content/uploads/2018/03/logo-tilers-london-tilers-surrey-tiling-contractors.png",
        "image": "https://cmdceramics.com/wp-content/uploads/2018/03/tiling-contractors-surrey.png",
        "currenciesAccepted": "GBP",
        "hasMap": "https://www.google.co.uk/maps/place/CMD+Ceramics+Tiling+Contractors/@51.370618,-0.198379,15z/data=!4m5!3m4!1s0x0:0xc2d7cc534eecf41!8m2!3d51.370618!4d-0.198379",
        "email": "cmdceramics@yahoo.com",
        "telephone": "07772 340586",
        "sameAs": [
            "https://www.facebook.com/cmdceramicstiling/",
            "https://twitter.com/cmdceramics",
            "https://plus.google.com/+Cmdceramics"
        ],
        "priceRange": "$$$",
        "openingHours": [
            "Mo-Su 00:00-23:59"
        ],
        "address": {
            "@type": "PostalAddress",
            "addressLocality": "London",
            "addressRegion": "Epsom",
            "postalCode": "KT18 5QT",
            "streetAddress": "37 Tattenham Grove"
        }
    }
]
/contact/ 
[
    {
        "@context": "http://schema.org",
        "@type": "WebSite",
        "@id": "#website",
        "url": "https://cmdceramics.com/",
        "name": "CMD Ceramics Tilers - London & Surrey - Tiling Contractors",
        "potentialAction": {
            "@type": "SearchAction",
            "target": "https://cmdceramics.com/?s={search_term_string}",
            "query-input": "required name=search_term_string"
        }
    },
    {
        "@context": "http://schema.org",
        "@type": "Organization",
        "url": "https://cmdceramics.com/contact/",
        "sameAs": [
            "https://www.facebook.com/cmdtilingsurrey/",
            "https://www.instagram.com/cmd_ceramics/",
            "https://www.linkedin.com/company/cmdceramics",
            "https://plus.google.com/+Cmdceramics",
            "https://www.youtube.com/channel/UCtsu6i9rYce1uvYq5KJzSbg?view_as=subscriber",
            "https://www.pinterest.com/cmdceramics/",
            "https://twitter.com/cmdceramics"
        ],
        "@id": "#organization",
        "name": "CMD Ceramics Tiling - Wall and Floor Tilers in London and Surrey",
        "logo": "https://www.cmdceramics.com/wp-content/uploads/2020/01/cmd-ceramics-surrey.png"
    },
    {
        "@context": "http://schema.org",
        "@type": "LocalBusiness",
        "url": "https://cmdceramics.com",
        "additionalType": [
            ""
        ],
        "name": "CMD Ceramics",
        "description": "Affordable Tiling Contractors within London, South London and Surrey areas.",
        "logo": "https://cmdceramics.com/wp-content/uploads/2018/03/logo-tilers-london-tilers-surrey-tiling-contractors.png",
        "image": "https://cmdceramics.com/wp-content/uploads/2018/03/tiling-contractors-surrey.png",
        "currenciesAccepted": "GBP",
        "hasMap": "https://www.google.co.uk/maps/place/CMD+Ceramics+Tiling+Contractors/@51.370618,-0.198379,15z/data=!4m5!3m4!1s0x0:0xc2d7cc534eecf41!8m2!3d51.370618!4d-0.198379",
        "email": "cmdceramics@yahoo.com",
        "telephone": "07772 340586",
        "sameAs": [
            "https://www.facebook.com/cmdceramicstiling/",
            "https://twitter.com/cmdceramics",
            "https://plus.google.com/+Cmdceramics"
        ],
        "priceRange": "$$$",
        "openingHours": [
            "Mo-Su 00:00-23:59"
        ],
        "address": {
            "@type": "PostalAddress",
            "addressLocality": "London",
            "addressRegion": "Epsom",
            "postalCode": "KT18 5QT",
            "streetAddress": "37 Tattenham Grove"
        }
    }
]
/services/underfloor-heating/ 
[
    {
        "@context": "http://schema.org",
        "@type": "WebSite",
        "@id": "#website",
        "url": "https://cmdceramics.com/",
        "name": "CMD Ceramics Tilers - London & Surrey - Tiling Contractors",
        "potentialAction": {
            "@type": "SearchAction",
            "target": "https://cmdceramics.com/?s={search_term_string}",
            "query-input": "required name=search_term_string"
        }
    },
    {
        "@context": "http://schema.org",
        "@type": "Organization",
        "url": "https://cmdceramics.com/services/underfloor-heating/",
        "sameAs": [
            "https://www.facebook.com/cmdtilingsurrey/",
            "https://www.instagram.com/cmd_ceramics/",
            "https://www.linkedin.com/company/cmdceramics",
            "https://plus.google.com/+Cmdceramics",
            "https://www.youtube.com/channel/UCtsu6i9rYce1uvYq5KJzSbg?view_as=subscriber",
            "https://www.pinterest.com/cmdceramics/",
            "https://twitter.com/cmdceramics"
        ],
        "@id": "#organization",
        "name": "CMD Ceramics Tiling - Wall and Floor Tilers in London and Surrey",
        "logo": "https://www.cmdceramics.com/wp-content/uploads/2020/01/cmd-ceramics-surrey.png"
    },
    {
        "@context": "http://schema.org",
        "@type": "LocalBusiness",
        "url": "https://cmdceramics.com",
        "additionalType": [
            ""
        ],
        "name": "CMD Ceramics",
        "description": "Affordable Tiling Contractors within London, South London and Surrey areas.",
        "logo": "https://cmdceramics.com/wp-content/uploads/2018/03/logo-tilers-london-tilers-surrey-tiling-contractors.png",
        "image": "https://cmdceramics.com/wp-content/uploads/2018/03/tiling-contractors-surrey.png",
        "currenciesAccepted": "GBP",
        "hasMap": "https://www.google.co.uk/maps/place/CMD+Ceramics+Tiling+Contractors/@51.370618,-0.198379,15z/data=!4m5!3m4!1s0x0:0xc2d7cc534eecf41!8m2!3d51.370618!4d-0.198379",
        "email": "cmdceramics@yahoo.com",
        "telephone": "07772 340586",
        "sameAs": [
            "https://www.facebook.com/cmdceramicstiling/",
            "https://twitter.com/cmdceramics",
            "https://plus.google.com/+Cmdceramics"
        ],
        "priceRange": "$$$",
        "openingHours": [
            "Mo-Su 00:00-23:59"
        ],
        "address": {
            "@type": "PostalAddress",
            "addressLocality": "London",
            "addressRegion": "Epsom",
            "postalCode": "KT18 5QT",
            "streetAddress": "37 Tattenham Grove"
        }
    }
]
/gallery/ 
[
    {
        "@context": "http://schema.org",
        "@type": "WebSite",
        "@id": "#website",
        "url": "https://cmdceramics.com/",
        "name": "CMD Ceramics Tilers - London & Surrey - Tiling Contractors",
        "potentialAction": {
            "@type": "SearchAction",
            "target": "https://cmdceramics.com/?s={search_term_string}",
            "query-input": "required name=search_term_string"
        }
    },
    {
        "@context": "http://schema.org",
        "@type": "Organization",
        "url": "https://cmdceramics.com/gallery/",
        "sameAs": [
            "https://www.facebook.com/cmdtilingsurrey/",
            "https://www.instagram.com/cmd_ceramics/",
            "https://www.linkedin.com/company/cmdceramics",
            "https://plus.google.com/+Cmdceramics",
            "https://www.youtube.com/channel/UCtsu6i9rYce1uvYq5KJzSbg?view_as=subscriber",
            "https://www.pinterest.com/cmdceramics/",
            "https://twitter.com/cmdceramics"
        ],
        "@id": "#organization",
        "name": "CMD Ceramics Tiling - Wall and Floor Tilers in London and Surrey",
        "logo": "https://www.cmdceramics.com/wp-content/uploads/2020/01/cmd-ceramics-surrey.png"
    },
    {
        "@context": "http://schema.org",
        "@type": "LocalBusiness",
        "url": "https://cmdceramics.com",
        "additionalType": [
            ""
        ],
        "name": "CMD Ceramics",
        "description": "Affordable Tiling Contractors within London, South London and Surrey areas.",
        "logo": "https://cmdceramics.com/wp-content/uploads/2018/03/logo-tilers-london-tilers-surrey-tiling-contractors.png",
        "image": "https://cmdceramics.com/wp-content/uploads/2018/03/tiling-contractors-surrey.png",
        "currenciesAccepted": "GBP",
        "hasMap": "https://www.google.co.uk/maps/place/CMD+Ceramics+Tiling+Contractors/@51.370618,-0.198379,15z/data=!4m5!3m4!1s0x0:0xc2d7cc534eecf41!8m2!3d51.370618!4d-0.198379",
        "email": "cmdceramics@yahoo.com",
        "telephone": "07772 340586",
        "sameAs": [
            "https://www.facebook.com/cmdceramicstiling/",
            "https://twitter.com/cmdceramics",
            "https://plus.google.com/+Cmdceramics"
        ],
        "priceRange": "$$$",
        "openingHours": [
            "Mo-Su 00:00-23:59"
        ],
        "address": {
            "@type": "PostalAddress",
            "addressLocality": "London",
            "addressRegion": "Epsom",
            "postalCode": "KT18 5QT",
            "streetAddress": "37 Tattenham Grove"
        }
    }
]
/tilers-in/ 
[
    {
        "@context": "http://schema.org",
        "@type": "WebSite",
        "@id": "#website",
        "url": "https://cmdceramics.com/",
        "name": "CMD Ceramics Tilers - London & Surrey - Tiling Contractors",
        "potentialAction": {
            "@type": "SearchAction",
            "target": "https://cmdceramics.com/?s={search_term_string}",
            "query-input": "required name=search_term_string"
        }
    },
    {
        "@context": "http://schema.org",
        "@type": "Organization",
        "url": "https://cmdceramics.com/tilers-in/",
        "sameAs": [
            "https://www.facebook.com/cmdtilingsurrey/",
            "https://www.instagram.com/cmd_ceramics/",
            "https://www.linkedin.com/company/cmdceramics",
            "https://plus.google.com/+Cmdceramics",
            "https://www.youtube.com/channel/UCtsu6i9rYce1uvYq5KJzSbg?view_as=subscriber",
            "https://www.pinterest.com/cmdceramics/",
            "https://twitter.com/cmdceramics"
        ],
        "@id": "#organization",
        "name": "CMD Ceramics Tiling - Wall and Floor Tilers in London and Surrey",
        "logo": "https://www.cmdceramics.com/wp-content/uploads/2020/01/cmd-ceramics-surrey.png"
    },
    {
        "@context": "http://schema.org",
        "@type": "LocalBusiness",
        "url": "https://cmdceramics.com",
        "additionalType": [
            ""
        ],
        "name": "CMD Ceramics",
        "description": "Affordable Tiling Contractors within London, South London and Surrey areas.",
        "logo": "https://cmdceramics.com/wp-content/uploads/2018/03/logo-tilers-london-tilers-surrey-tiling-contractors.png",
        "image": "https://cmdceramics.com/wp-content/uploads/2018/03/tiling-contractors-surrey.png",
        "currenciesAccepted": "GBP",
        "hasMap": "https://www.google.co.uk/maps/place/CMD+Ceramics+Tiling+Contractors/@51.370618,-0.198379,15z/data=!4m5!3m4!1s0x0:0xc2d7cc534eecf41!8m2!3d51.370618!4d-0.198379",
        "email": "cmdceramics@yahoo.com",
        "telephone": "07772 340586",
        "sameAs": [
            "https://www.facebook.com/cmdceramicstiling/",
            "https://twitter.com/cmdceramics",
            "https://plus.google.com/+Cmdceramics"
        ],
        "priceRange": "$$$",
        "openingHours": [
            "Mo-Su 00:00-23:59"
        ],
        "address": {
            "@type": "PostalAddress",
            "addressLocality": "London",
            "addressRegion": "Epsom",
            "postalCode": "KT18 5QT",
            "streetAddress": "37 Tattenham Grove"
        }
    }
]

Your Diagnosis

Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.

Information Density 0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence 0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof 0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint 0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority 0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score 0 / 100
💡 Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)

These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.

Information Density

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Semantic Alignment

Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.

Trust & Proof

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Commodity Fingerprint

Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.

Identity & Authority

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.

B
BS Level
Construction, Contractors & Building Services
46.4 Avg BS

Based on 354 businesses audited.

BS Detector

Construction, Contractors & Building Services BS: CMD Ceramics (www.cmdceramics.com)

https://www.cmdceramics.com 📍 Industry: Construction, Contractors & Building Services
31 BS / 100

CMD Ceramics provides an unusually high level of technical substance for a local contractor, effectively proving expertise through educational content rather than just slogans. While the location-page SEO strategy is pure commodity fluff, the core service pages are professionally grounded in trade reality. It is a low-BS site that prioritizes the ‘how’ of the work over marketing hyperbole.

Info Density Power-words vs. Substance ratio.
7
23% BS
Semantic Coherence Homepage promise vs. Sub-page reality.
3
15% BS
Trust & Proof Verifiable evidence vs. Trust Theatre.
7
35% BS
Commodity Fingerprint Detection of industry clichés/templates.
9
60% BS
Identity & Authority Expert verifiability & Schema depth.
5
33% BS

Define the specific duration for the Guaranteed To Last claim to convert it from fluff to a legal substance point. Transform the Gallery page from a list of images into specific case studies with dates, tile materials, and project scopes. Add Person schema for the lead tiler (Columb) to bridge the authority gap between reviews and formal identity. Remove the 9999+ counter and replace it with a verifiable number or a ‘last updated’ date to avoid trust theatre penalties.

The site content perfectly aligns with the Construction and Building Services category, specifically targeting the niche trade of tiling. Every page provides relevant terminology such as Ditra Matting, screeds, and adhesive beds, confirming a high industry match.

“The score of 31 is primarily driven by the 'Commodity Fingerprint' pillar due to the high volume of generic location-based SEO pages. Trust and Proof also contributed points because the testimonials, while specific, lack outbound verification paths. The score remained low overall due to the high technical density of the FAQ and service descriptions which provide significant evidence of trade competence.”

Verified Analysis Date: May 21, 2026 © 1EuroSEO Independent Evaluator — Non-Sponsored Result
Analysis Disclosure & Source Attribution

This training module utilizes a snapshot of public data from CMD Ceramics, captured on May 21, 2026, to demonstrate how machine logic evaluates different types of business narratives.

Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.

Notice to CMD Ceramics: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.

Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.

To all users: You are encouraged to visit the live site at https://www.cmdceramics.com to view the most current version of its content and learn from the source what this company is about and what it offers.

Brand AI Reputation