Industry Context — Common BS Fingerprints in Crypto, Blockchain & Web3
MyCrypto
(https://mycrypto.com) 📸 Data Snapshot: May 24, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE MyCrypto – Ethereum Wallet Manager (https://mycrypto.com)
MyCrypto – Ethereum Wallet Manager
HEADING_REPEATED_BODY MyCrypto – Ethereum Wallet Manager (https://mycrypto.com/privacy/)
MyCrypto – Ethereum Wallet Manager
HEADING_BODY MyCrypto – Ethereum Wallet Manager (https://mycrypto.com/about/)
MyCrypto – Ethereum Wallet Manager
HEADING_BODY MyCrypto – Ethereum Wallet Manager (https://mycrypto.com/jobs/)
MyCrypto – Ethereum Wallet Manager
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://mycrypto.com) MyCrypto – Ethereum Wallet Manager
[H2] Welcome to the new MyCrypto [H2] Unify all your Ethereum accountswithout giving up your privacy or security. [H2] Take me to MyCrypto The fast track to accessing your accounts. [H2] I don't have an Ethereum address Create a new account that is all yours. [H2] Fully Compatible Use with your favorite hardware and software wallets:MetamaskLedgerTrezorWalletConnectFrameTrustLedgerTrezorMetamaskWalletConnect [H2] Managing and storing your assets has never been easier. The MyCrypto apps give you control of your crypto. [H2] Manage Your Accounts MyCrypto allows you to import and manage all of the Ethereum accounts that you have control of. [H2] View All Your Transactions One combined view for all of the transaction histories across all of your accounts. [H2] Keep It Safe Check your transaction recipient against 50M+ labeled Ethereum accounts to be sure you're sending to the right place. [H2] Get the Original MyCrypto Desktop App A fan favorite since 2018, the MyCrypto Desktop App continues to provide an additional layer of security for your Ethereum assets. Want more info?Download for Linux (64-bit) [H2] A Different Way to Keep Your Assets Safe [H2] With Banks They control your accountThey own your infoThey add feesThey tell you what you can do [H2] With MyCrypto You control your accountYou own your infoNo fees are addedYou do whatever you want [H2] Finally Enjoy Peace of Mind MyCrypto puts your safety & security first.Get your information out of other people's hands and back into yours.Protect yourself from phishing attacks and malicious extensions.Open-source and fully verifiable.Get Started on WebDownload the Desktop App PreviousMyCrypto is the definition of a successful grass-roots movement for the community, by the community.AtLeastSignificantMyCrypto provides some of the best and most carefully thought-through tools available in the Ethereum community.Nick JohnsonMyCrypto has consistently released the perfect balance between personal security, user experience, and new features.Raymond DurkI love the MyCrypto team, with their focus on education and security for the entire community. Friendly, responsive, passionate and generous.Andrew CoathupMyCrypto is one of the most responsive teams in the entire blockchain space when it comes to thinking about users and their general well-being.James Ryan MoreauMyCrypto is the leader in blockchain wallets. Their watchful eye on security and their close proximity to users put them on the front lines, shepherding users through the new and exciting world of crypto.Tim Coulter Next [H2] Ready to start managing your funds safely and confidently? Get StartedHave Questions? We're Here to Help!
SUB-PAGE (https://mycrypto.com/privacy/) MyCrypto – Ethereum Wallet Manager
[H2] MyCrypto Privacy Policy
Last Updated: 2021-01-22MyCrypto values your privacy and security, and actively works to collect as little of your personal data and information as possible. Nonetheless, any company providing publicly available services on the internet will inevitably collect information about those with whom it interacts or those who utilize its services ("Users") through its normal business operations.
This document ("Privacy Policy") explains how MyCrypto, Inc. ("MyCrypto") collects, stores, uses, handles, and protects personal information collected through its normal business operations.
Use of services offered by MyCrypto, including those accessible on the website located at https://mycrypto.com, those accessible on the website located at https://app.mycrypto.com, those accessible on the website located at https://support.mycrypto.com, those accessible on the website located at https://download.mycrypto.com, those accessible on the MyCrypto Desktop application (available to download at https://download.mycrypto.com), those accessible on the website located at https://2020.mycrypto.com, those accessible on the website located at https://2017.mycrypto.com, those accessible on the website located on https://monerovision.com ("MoneroVision"), those accessible on the website located at https://cryptoscamdb.org ("CryptoScamDB"), those accessible on the website located at https://etherscamdb.info/ ("EtherScamDB"), those provided during contact with MyCrypto through direct communication, those provided by interacting with MyCrypto on social media, and using any other services owned or provided by MyCrypto (collectively, "Services"), you acknowledge and agree to this Privacy Policy.
Note: Information collected through the use of Ambo products, including that gathered on Ambo.io or via the Ambo iOS application, is subject to a separate privacy policy and the terms of this Policy do not apply.
The terms "us," "we," or "our" refer to MyCrypto.
[H2] THE BLOCKCHAIN
Due to the inherent transparency of some blockchains, transactions you broadcast via MyCrypto may be publicly accessible. This includes, but is not limited to, your public sending address, the public address of the receiver, the amount sent, and any other data you may choose to include. Information stored on a blockchain may be public, immutable, and not easily removed or deleted. Your transactions and addresses may reveal information about you, and information can potentially be correlated now or in the future by any party who chooses to do so, including law enforcement. Please review how privacy and transparency on the blockchain works.
[H2] MYCRYPTO COLLECTION OF INFORMATION
MyCrypto's products are designed to collect as little of your personal information as possible while effectively meeting user needs and efficiently running our business. MyCrypto does not sell any information or data that it does happen to gather to third parties, nor does it release such information except as stated in this policy. MyCrypto does not have user accounts, and it collects very little identifying information in its systems. Private keys, encryption passwords, and all other information necessary to operate our products are owned, controlled, managed, and possessed by Users (unless they opt to utilize another service or product which, would be completely outside of our control), and never touch our servers or systems. This section explains how MyCrypto collects information through its delivery of the Services.
[H4] MYCRYPTO KEY INTERFACE
MyCrypto.com's wallet interface (including key-pair generator and unlocking functionality) never record nor transmit any of your private keys or encryption passwords. All information is entered and processed by your device, so MyCrypto, its employees, and its servers never have the opportunity to collect your private key, encryption password, or other related information.
If you choose to unlock your wallet via a third-party service, such as MetaMask, Ledger, TREZOR, Wallet Connect, or the Parity Signer, you are subject to their terms and policies (below).
[H4] MYCRYPTO NODES & APIS
Users have a default "Auto" setting that is used to automatically interact with the most appropriate node(s) based on node-load and other factors, whether provided by MyCrypto or a third-party service. No personally identifiable information is shared in this process, though there may be certain device (e.g., IP Addresses) or publicly available blockchain information (e.g., public addresses, but not private keys) collected. Links to the privacy policies of third-party nodes who might process a transaction through the Auto setting are listed below.
For users interested in extra security and privacy, and/or who do not wish their public address or non-personally identifiable information to be routed through the provided node settings, MyCrypto's wallet services can be run offline to generate private keys and to sign transactions to later be broadcasted to nodes.
Using your own node ensures transactional data never comes in contact with MyCrypto, nor any other entity's nodes, and avoids any data collection as outlined in this sub-section. However, if your node has a malfunction that results in the interface not functioning as expected, MyCrypto’s Auto Node Selection will activate and information will then be subject to one of the two above information collection policies, depending on which node their transaction is processed through.
[H4] ANALYTICS
Some MyCrypto products have server-side functions that are hosted by a third-party provider and employ third-party security and functionality services. While MyCrypto and its third-party providers may collect limited information as is standard and appropriate to secure our Services and provide the best user experience, no personally identifiable information content associated with such information is stored. For example, we do not store information in a way that can track a private key, public address, or inputted transaction to a specific IP address or username.
Our main product offering (MyCrypto App) makes use of Segment as a data warehouse for anonymized analytics data. We collect the data grouped by the user using a randomly generated identification string. You can disable this and refresh your unique ID string whenever you like in your app settings (see "Product Analytics"). We route the data collection requests through our own instance of blockstack/stats.
Some other MyCrypto products collect minimal usage analytics on the client side in order to better understand how people are using the product. We use an open-source analytics platform called Matomo (previously Piwik), which we host on our own servers and have customized extensively to limit the information gathered. This ensures no third party, including Matomo, has access to your data. We protect your information using the latest technology and best practices for technical and administrative security. This data is not personally identifiable and is collected solely to improve our products.
Some examples of data we do collect:
Date and time of the request
Title of the page being viewed (Page Title)
URL of the page being viewed (Page URL)
URL of the page that was viewed prior to the current page (Referrer URL)
Screen resolution being used
Time in local user's timezone
Files that were clicked and downloaded
Links to an outside domain that were clicked
Page generation time (the time it takes for webpages to be generated by the webserver and then downloaded by the user, also known as "page speed")
Main Language of the browser being used
What page a user was on when they clicked the "Help & Support" link
What kind of device and/or browser was used
Some examples of data we do not collect:
IP addresses
Cryptocurrency addresses
Cryptocurrency balances
When or if a user previously visited the product
Mouse movements, clicks, scrolls
Geolocation with any specificity beyond the country and timezone.
We do not utilize any tracking cookies. Any individualized (though anonymized) records collected by Matomo (as described above) are automatically purged after one year. We may retain anonymized, aggregated reports perpetually as part of our ongoing business operations and optimization.
Some of our non-proxied third-party providers (such as The Graph and CoinGecko) will have access to your IP address, various asset tickers, and Ethereum address in the request to their APIs. You can find their Terms of Service and Privacy Policy near the bottom of this document. Generally, we proxy requests to third-party providers, which would mask your originating IP to the end third-party provider as our API server IP - we do not store these requests.
You can learn about how dedicated Matomo is to creating an open-source analytics platform that enables companies, like MyCrypto, to respect users' privacy here, here, and here.
You can learn about how Segment is a privacy-first data storage warehouse platform that enables companies, like MyCrypto, to respect users' privacy here.
[H4] MYCRYPTO EMAIL, TELEPHONE, OR OTHER TWO-WAY COMMUNICATIONS
MyCrypto prides itself in its frequent contact with Users and the community. These two-way communications may occur via telephone, email, in-person conversation, Slack, Telegram, Discord, reddit, text message, voicemail, Facebook (and/or Messenger), Twitter, written letter, or any other method. Records of these conversations may be kept in written, recorded, or digital form, as permitted by law, in a manner that is reasonably necessary for MyCrypto to perform its business operations effectively.
Emails sent to support@mycrypto.com are generally routinely deleted at least annually unless there is a justifiable basis for their longer retention (including, but not limited to, a business or legal purpose) as determined by our sole discretion, though they may be deleted sooner for security or other purposes. Other two-way communications will be stored consistent with this Policy. Nothing in this section should be construed as guaranteeing that communications records will be kept for any amount of time, if at all.
[H4] MYCRYPTO NEWSLETTER
MyCrypto loves finding as many channels to communicate with its users and community as possible. We use Mailchimp to create and send the MyCrypto Newsletter. You can sign up for our Newsletter to keep up with our developments by submitting your email address to the sign-up form in the footer of MyCrypto.com, in the side bar menu of app.mycrypto.com, or via this page. Email addresses collected through our Newsletter submission form will only be used for the purpose of sharing relevant information about our products and services with subscribers. Email addresses will not be shared with nor sold to any third party. If you would like to unsubscribe from our Newsletter at any time, you can do so by clicking the "Unsubscribe" button that is found within the emails that are sent from MyCrypto or this page.
[H4] SOCIAL MEDIA
MyCrypto relies on social media as a primary means of communicating with its community and Users. We do not generally delete communications and other information shared on social media, though we reserve the right to do so for any reason without warning. We also do not generally save these communications offline, though we reserve the right to do so for any reason or no reason, and without warning.
Any information or communication you share with us via social media is also subject to those platforms' terms of use and/or privacy policies. The following is a list of MyCrypto's official social media handles along with links to the respective platforms' terms of use and/or privacy policies:
MyCrypto's Twitter and MoneroVision's Twitter and CryptoScamDB's Twitter
Twitter's Terms of Service and Privacy Policy
MyCrypto's Facebook and MoneroVision's Facebook and CryptoScamDB's Facebook
Facebook's Terms of Service and Privacy Policy
MyCrypto's Subreddit and MoneroVision's Subreddit
reddit's User Agreement and Privacy Policy
MyCrypto's Github and CryptoScamDB's Github
GitHub's Terms of Service and Privacy Policy
MyCrypto's Medium and https://github.com/mycryptohq
Medium's Terms of Service and Privacy Policy
MyCrypto's Instagram
Instagram's Terms of Service and Privacy Policy
MyCrypto's Telegram
Telegram’s Terms of Service and Privacy Policy
MyCrypto's Discord
Discord's Terms of Service and Privacy Policy
MyCrypto's LinkedIn
LinkedIn's User Agreement and Privacy Policy
MyCrypto's Peepeth
Peepeth's Terms of Service and Privacy Policy were not available at the time of this writing.
MyCrypto's MailChimp (Newsletter)
MailChimp's Privacy Policy (for "Contacts" aka Subscribers)
[H2] ETHERSCAMDB / CRYPTOSCAMDB
EtherScamDB.info and CryptoScamDB.org were created to gather and analyze data that can be shared with various projects, law enforcement agencies, and related organizations to prevent and terminate phishing, theft, and scams, assist in identifying and potentially leading to the arrest of these scams’ operators, as well as generally protecting users in the cryptocurrency ecosystem.
EtherScamDB.info and CryptoScamDB.org are unique from other MyCrypto products in that they offer a "report" functionality. This allows any person to make a report (collectively these are the "Raw Reports") regarding items such as suspicious website URLs, suspicious cryptocurrency addresses, and scams being propagated via social media, or to report that their own cryptocurrencies have been stolen.
Depending on the circumstances, people using the "report" functionality may be prompted to provide:
Their cryptocurrency public address
The cryptocurrency public address they sent funds to
Website(s) visited
Suspicious website URLs
Suspicious cryptocurrency public addresses
Additional information the user wishes to share
These Raw Reports are sent and stored in a MyCrypto communications channel. These reports are generally not immediately deleted but marked as processed. We aim to destroy any reports containing sensitive or personal information as quickly as possible. However, there are instances when deletion may take longer than expected.
These reports may be kept in digital form, as permitted by law, and kept in a manner that is reasonably necessary for the CryptoScamDB team to perform its business operations effectively. The information gathered via the Raw Reports is used to create and maintain various databases of aggregate information (the "Aggregate Data").
The Raw Reports are normally not shared with, nor sold to any third party without the explicit written permission of the reporter. However, Raw Reports may be shared with a third party as is required under applicable laws or regulations, or as is deemed necessary by MyCrypto to best fulfill its goal of protecting the safety and security of Users across the cryptocurrency space.
The Aggregate Data, analyses of suspicious website URLs, and analyses of suspicious cryptocurrency public
SUB-PAGE (https://mycrypto.com/about/) MyCrypto – Ethereum Wallet Manager
MyCrypto is an open-source, client-side tool for interacting with the blockchain. Developed by and for the community beginning in 2015, we’re focused on building awesome products that put the power in people’s hands. [IMG: Taylor] TaylorChief Executive Officer [IMG: Jordan] JordanChief Marketing Officer [IMG: Luker] LukerProject Manager [IMG: Michael] MichaelDeveloper [IMG: Luit] LuitDeveloper [IMG: Frederik] FrederikDeveloper [IMG: Guillaume] GuillaumeDeveloper [IMG: Mia] MiaCloud / DevOps Engineer [IMG: Harry] HarryDirector of Security [IMG: Wietze] WietzeEducation & Support / Analytics [IMG: Maarten] MaartenEducation & Support / Analytics [IMG: Chris] ChrisEducation & Support [IMG: Avani] AvaniUX & Design [IMG: Allison] AllisonUX & Design [IMG: Ryon] RyonGeneral Counsel [IMG: Jason] JasonCompliance [IMG: George] GeorgeOperations
SUB-PAGE (https://mycrypto.com/jobs/) MyCrypto – Ethereum Wallet Manager
[H2] Jobs & Careers Last Updated: 2021-01-23 [H1] Mission MyCrypto is one of the world's leading interfaces for the Ethereum blockchain. We strive to provide the most secure, usable, and non-custodial experiences for crypto-asset management. We strongly believe that decentralization through blockchains can enable a fairer interaction between people. But not everyone has the time or resources to navigate all the quirks of the crypto space and DeFi. MyCrypto solves this by focusing on user experience and gives everyone the ability to manage their digital assets in a non-custodial manner. At the same time, we are acutely aware that this is only possible if the tools we use are secure enough to protect the individual from theft and privacy invasion. Each decision we make seeks to strike the proper balance between these elements to make the promise of Web3 a reality today. [H3] Products Our core product is available at mycrypto.com/. We also maintain legacy versions for older operating systems and run several community-focused tools, such as CryptoScamDB and FindETH. [H3] Life at MyCrypto We're a distributed (remote) team ? with core operations based in Los Angeles. We have team members in more than five countries, across three continents. Our team is composed of unique and talented individuals, with different backgrounds and experiences. We are proud of this diversity and believe everyone can add value to all aspects of our company. We encourage everyone to grow both personally and professionally. We move fast and encourage autonomy. This means you are responsible for managing your time and priorities. We are constantly tweaking our processes and tools to make remote life better. All positions begin as a full-time contractor. If we work well together, the role can evolve into a full-time position and eventually we may offer equity (even for those located outside the US). Unique perks are available for those who are part of our team full-time, regardless of contractor or employee status. We actively participate in industry events around the world, we'll help you bank your stem cells, run your nodes, brew your coffee, or save you from a SIM Swap. [H3] Everyone We invite anyone who is interested in working with us to email us at jobs@mycrypto.com and pitch yourself and your unique skills and experiences. As a small team working in a fast-paced environment, we are always looking to add people to our team who want to build the decentralized future, are willing to wear multiple hats, and have a desire to grow our products and offerings.
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 4 | 2 |
| /privacy/ | 4 | 7 |
| /about/ | 2 | 2 |
| /jobs/ | 3 | 2 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
Based on 366 businesses audited.
MyCrypto has 4.7 points less BS than the average for Crypto, Blockchain & Web3.
Crypto, Blockchain & Web3 BS: MyCrypto (mycrypto.com)
MyCrypto presents a high-substance technical foundation marred by extreme temporal decay and an anonymous ‘first-name-only’ team structure. While the privacy disclosures are forensically detailed, the 5-year-old update stamps and missing schema suggest a legacy tool riding on past reputation rather than a current industry leader.
Immediately update all ‘Last Updated’ stamps and content to reflect the 2026 market context to resolve temporal drift. Replace the first-name-only team list with full names and links to verifiable professional footprints (LinkedIn/GitHub) to close the authority gap. Implement Organization and SoftwareApplication schema to provide technical validation of the brand’s identity. Add direct outbound links to the open-source repositories and third-party audit reports to substantiate the ‘verifiable’ claim.
The site perfectly aligns with the Crypto and Web3 industry category, focusing on Ethereum wallet management, non-custodial security, and blockchain interaction. The language utilizes specific industry jargon such as ‘non-custodial,’ ‘private keys,’ and ‘phishing attacks’ to define its core service offering.
“The score is primarily driven by Identity and Authority (13) due to missing schema and unverifiable team identities, and Information Density (11) due to stale content and repetitive value propositions. Semantic Coherence remained low (3) as the messaging is consistent, even if it is outdated.”
This training module utilizes a snapshot of public data from MyCrypto, captured on May 24, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to MyCrypto: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://mycrypto.com to view the most current version of its content and learn from the source what this company is about and what it offers.