Training Example: SmileSet (acquired SmileDirectClub assets) – Review the Data, Give Your Score & Compare to the Real AI Evaluation

Industry Context — Common BS Fingerprints in Dental Clinics & Orthodontics
Generic Claims: the smile you have always wanted, gentle and caring team, state-of-the-art technology, family-friendly practice…
Red Flags: no GDC numbers for practitioners, no CQC registration visible, before-and-after images without patient consent statement, specialist claims without postgraduate qualifications…
Semantic Drift Patterns: homepage promotes cosmetic dentistry but services are general NHS, claims specialist expertise but no specialist qualifications listed, homepage suggests high-tech but equipment page is vague, claims affordable but no pricing transparency…
Proof Expectations: GDC registration numbers for all practitioners, CQC registration and inspection ratings, named specialist qualifications beyond BDS, before-and-after gallery with real patients and consent…

SmileSet (acquired SmileDirectClub assets)

(https://www.smiledirectclub.com) 📸 Data Snapshot: May 17, 2026

Analyze the raw signals below. How would a machine score this business’s credibility?

Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.

🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE What Happened to SmileDirectClub? | SmileSet (https://www.smiledirectclub.com)
Title

What Happened to SmileDirectClub? | SmileSet

Meta

Learn the latest on SmileDirectClub and how SmileSet builds upon its trusted technology to provide professional, accessible care with a fresh approach.

H2 Welcome to SmileSet
H2 Welcome to SmileSet
H2 What Happened to SmileDirectClub?
H2 Former SmileDirectClub Customer?
H2 Why Customers Choose SmileSet
H2 Frequently Asked Questions
H2 Explore All Our Smile Solutions
H2 Need Guidance?
H2 Need Guidance?
H2 Why Choose SmileSet?
H2 Your Smile Care
H2 Quality You Can Trust
H2 Why Choose SmileSet?
H2 Your Smile Care
H2 Quality You Can Trust
H2 See the Transformations
H2 Real Smiles, Real Results
H2 Ready to Continue Your Smile Journey?
NAV_HEADER_REPEATED_BODY What Happened to SmileDirectClub? | SmileSet (https://smiledirectclub.com/products/express-aligner-treatment/)
Title

What Happened to SmileDirectClub? | SmileSet

Meta

Learn the latest on SmileDirectClub and how SmileSet builds upon its trusted technology to provide professional, accessible care with a fresh approach.

H2 Welcome to SmileSet
H2 Welcome to SmileSet
H2 What Happened to SmileDirectClub?
H2 Former SmileDirectClub Customer?
H2 Why Customers Choose SmileSet
H2 Frequently Asked Questions
H2 Explore All Our Smile Solutions
H2 Need Guidance?
H2 Need Guidance?
H2 Why Choose SmileSet?
H2 Your Smile Care
H2 Quality You Can Trust
H2 Why Choose SmileSet?
H2 Your Smile Care
H2 Quality You Can Trust
H2 See the Transformations
H2 Real Smiles, Real Results
H2 Ready to Continue Your Smile Journey?
HEADER_HEADING_REPEATED_BODY_FOOTER What Happened to SmileDirectClub? | SmileSet (https://smiledirectclub.com/pages/talk-to-a-smile-expert/)
Title

What Happened to SmileDirectClub? | SmileSet

Meta

Learn the latest on SmileDirectClub and how SmileSet builds upon its trusted technology to provide professional, accessible care with a fresh approach.

H2 Welcome to SmileSet
H2 Welcome to SmileSet
H2 What Happened to SmileDirectClub?
H2 Former SmileDirectClub Customer?
H2 Why Customers Choose SmileSet
H2 Frequently Asked Questions
H2 Explore All Our Smile Solutions
H2 Need Guidance?
H2 Need Guidance?
H2 Why Choose SmileSet?
H2 Your Smile Care
H2 Quality You Can Trust
H2 Why Choose SmileSet?
H2 Your Smile Care
H2 Quality You Can Trust
H2 See the Transformations
H2 Real Smiles, Real Results
H2 Ready to Continue Your Smile Journey?
NAV_HEADER_REPEATED_BODY What Happened to SmileDirectClub? | SmileSet (https://smiledirectclub.com/products/clear-retainer-new-impression-kit-needed/)
Title

What Happened to SmileDirectClub? | SmileSet

Meta

Learn the latest on SmileDirectClub and how SmileSet builds upon its trusted technology to provide professional, accessible care with a fresh approach.

H2 Welcome to SmileSet
H2 Welcome to SmileSet
H2 What Happened to SmileDirectClub?
H2 Former SmileDirectClub Customer?
H2 Why Customers Choose SmileSet
H2 Frequently Asked Questions
H2 Explore All Our Smile Solutions
H2 Need Guidance?
H2 Need Guidance?
H2 Why Choose SmileSet?
H2 Your Smile Care
H2 Quality You Can Trust
H2 Why Choose SmileSet?
H2 Your Smile Care
H2 Quality You Can Trust
H2 See the Transformations
H2 Real Smiles, Real Results
H2 Ready to Continue Your Smile Journey?
REPEATED_BODY What Happened to SmileDirectClub? | SmileSet (https://smiledirectclub.com/products/ultra-sonic-cleaner/)
Title

What Happened to SmileDirectClub? | SmileSet

Meta

Learn the latest on SmileDirectClub and how SmileSet builds upon its trusted technology to provide professional, accessible care with a fresh approach.

H2 Welcome to SmileSet
H2 Welcome to SmileSet
H2 What Happened to SmileDirectClub?
H2 Former SmileDirectClub Customer?
H2 Why Customers Choose SmileSet
H2 Frequently Asked Questions
H2 Explore All Our Smile Solutions
H2 Need Guidance?
H2 Need Guidance?
H2 Why Choose SmileSet?
H2 Your Smile Care
H2 Quality You Can Trust
H2 Why Choose SmileSet?
H2 Your Smile Care
H2 Quality You Can Trust
H2 See the Transformations
H2 Real Smiles, Real Results
H2 Ready to Continue Your Smile Journey?
REPEATED_BODY What Happened to SmileDirectClub? | SmileSet (https://smiledirectclub.com/products/smileset-rechargeable-ultrasonic-w-uv-light/)
Title

What Happened to SmileDirectClub? | SmileSet

Meta

Learn the latest on SmileDirectClub and how SmileSet builds upon its trusted technology to provide professional, accessible care with a fresh approach.

H2 Welcome to SmileSet
H2 Welcome to SmileSet
H2 What Happened to SmileDirectClub?
H2 Former SmileDirectClub Customer?
H2 Why Customers Choose SmileSet
H2 Frequently Asked Questions
H2 Explore All Our Smile Solutions
H2 Need Guidance?
H2 Need Guidance?
H2 Why Choose SmileSet?
H2 Your Smile Care
H2 Quality You Can Trust
H2 Why Choose SmileSet?
H2 Your Smile Care
H2 Quality You Can Trust
H2 See the Transformations
H2 Real Smiles, Real Results
H2 Ready to Continue Your Smile Journey?
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://www.smiledirectclub.com) What Happened to SmileDirectClub? | SmileSet
[H2]
What Happened to SmileDirectClub?

SmileSet has acquired SmileDirectClub's groundbreaking technology and assets, incorporating their innovative patents and manufacturing systems into our established business. Experience the same trusted technology that has transformed over 2 million smiles worldwide, now enhanced with SmileSet's comprehensive approach to orthodontic care.

[H2]
Former SmileDirectClub Customer?
As a former SmileDirectClub client, you may qualify for special, deep discounts! Watch out for messages from our team or reach out to us here so we can get your smile set.

Aligners
SmileSet offers Aligner Treatments for former SmileDirectClub customers. We provide a special $800 discount for former SDC customers to help you continue your smile journey with clear aligners. Our state-licensed dental professionals will create a new treatment plan tailored to your current smile position to support you every step of the way.

Get Started

[IMG: Clear dental aligner on a black surface with white background]

Retainers
SmileDirectClub's former dental professionals have partnered with SmileSet to make it easy and affordable for former SDC customers to get retainers. Order your custom retainers on subscription with SmileSet to help preserve your smile. If you're a former customer you can get deep discounts on subscription because you likely won't need any additional 3D scans or putty impressions.

Order Retainers

Oral Care
SmileSet offers a complete line of truly premium oral care products to keep your smile bright and healthy. Ranging from toothbrushes and floss to whitening and appliance cleaners we help keep your dental assets in mint condition. Plus, we still offer the SmileDirectClub customer favored lip balm!

Shop Now

Price

$995.00
$5000+
Office Visits

None required
Monthly
Treatment Time

4-6 months
18-24 months
Visibility

Nearly invisible
Metal visible
Doctor Reviewed

Yes
Yes

100+ Patents

FDA-Cleared

2M+ Happy Customers

BPA-Free Materials

[H2]
Frequently Asked Questions
About SmileSet & SmileDirectClub

What happened to SmileDirectClub?

SmileDirectClub ceased operations in 2023. SmileSet acquired their technology and assets, allowing us to incorporate their innovative platform into our comprehensive approach to smile care.

What does "SmileSet – powered by SmileDirectClub" mean?

SmileSet acquired the groundbreaking technology and assets of SmileDirectClub! This includes the 100+ patents which means we now own the innovative technology platform that revolutionized tele-dentistry! Your SmileSet products benefit from technology used for over a decade that has successfully transformed over 2 million smiles worldwide.

Is SmileSet the same company as SmileDirectClub?

No. SmileSet is a distinct business entity that purchased SmileDirectClub's assets. While we acquired their technological innovations, SmileSet operates with our own distinct business practices and customer commitments.

For Former SmileDirectClub Customers

I was a SmileDirectClub customer. What does this mean for me?

As part of our technology acquisition, SmileSet now supports some of the licensed dental professionals who worked with SmileDirectClub. This means you can order SmileSet retainers or night guards without needing new impressions in most cases. For aligner treatment, we require new impressions to ensure the best possible outcome. While we cannot honor SmileDirectClub's previous guarantees or warranties, we are offering special discounts on aligners for former SDC customers to help you continue your smile journey.

Can I continue my treatment if I was mid-treatment with SmileDirectClub?

For your safety and the best possible outcome, our dental professionals need to create a treatment plan based on your current smile position. We can't simply continue a treatment plan created by another company as this could compromise your results. We understand this is a difficult situation, and we want to help. That's why we offer a special discount for former SDC customers because we understand you've already invested in your smile journey and we're committed to helping you achieve your smile goals. Please contact our customer care team for more information about these options designed to help you continue your smile journey with SmileSet.

Will SmileSet honor SmileDirectClub's lifetime smile guarantee?

No. The SDC Lifetime Smile Guarantee no longer exists. As a separate company, SmileSet cannot honor SmileDirectClub's previous guarantees or warranties. However, we offer our own SmileSet Protection Plan to ensure your satisfaction with our products.

I was on a SmilePay Plan. What happens now?

SmileSet is not affiliated with SmilePay. For questions regarding your payments and other financial obligations with your previous SmilePay plan, please contact HFD at 1-877-874-3877, support@gohfd.com or visit their website at www.gohfd.com.

What about my SmileDirectClub aligners that never shipped?

Unfortunately, aligner orders that did not ship from SmileDirectClub cannot be fulfilled. However, SmileSet is offering special discounts for former SDC customers to begin a new treatment plan with us.

SmileSet Products & Services

How does SmileSet's treatment process work?

Our process begins with an impression kit or 3D scan (if you are located in NYC or Nashville). Your images are reviewed by a state-licensed dental professional who creates your custom treatment plan. Your aligners are manufactured using the same advanced technology that has successfully transformed millions of smiles and delivered to your door.

Do I need new impressions or scans to order SmileSet products?

As a former SmileDirectClub customer, we likely support your SDC-treating dental professional and therefore have your smile file on record. This means you can order retainers or night guards without needing new impressions in most cases! For aligners, we will need a new impression of your current smile. This is essential for our dental professionals to create an accurate and effective treatment plan tailored to your current needs.

How much do SmileSet products cost?

Aligners: $1,795 (financing available)Retainers: $149 per setNight Guards: $149 per guardSubscription options available for additional savings

Is SmileSet covered by insurance?

Visit our page here to learn more about pricing option, including how you can submit for insurance reimbursement.

SmileSet Reviews

[H2] Explore All Our Smile Solutions
Aligners
Retainers
Night Guards
All Products

Aligners
Retainers
Night Guards
All Products

[IMG: Clear Retainers - Return Customer]

Quick view

Clear Retainers - Return Customer

$119.40
$199.00

40% off

[IMG: Clear Retainers]

Quick view

Clear Retainers

$119.40
$199.00

40% off

[IMG: Two clear dental aligners on a beige surface with a white background]

Premium Clear Night Guard

$119.40
$199.00

40% off

[IMG: Two clear dental aligners on a beige surface with a white background]

Premium Clear Night Guard - Return Customer

$119.40
$199.00

40% off

[IMG: Ultrasonic Cleaner + UV Sanitizer]

[IMG: Ultrasonic Cleaner + UV Sanitizer]
[IMG: Ultrasonic Cleaner + UV Sanitizer]
[IMG: Ultrasonic Cleaner + UV Sanitizer]

Quick view

[IMG: Ultrasonic Cleaner + UV Sanitizer]

[IMG: Ultrasonic Cleaner + UV Sanitizer]

[IMG: Ultrasonic Cleaner + UV Sanitizer]

Ultrasonic Cleaner + UV Sanitizer

$69.99

[IMG: Rechargeable Ultrasonic Cleaner + UV Sanitizer]

[IMG: Rechargeable Ultrasonic Cleaner + UV Sanitizer]
[IMG: Rechargeable Ultrasonic Cleaner + UV Sanitizer]
[IMG: Rechargeable Ultrasonic Cleaner + UV Sanitizer]

Quick view

[IMG: Rechargeable Ultrasonic Cleaner + UV Sanitizer]

[IMG: Rechargeable Ultrasonic Cleaner + UV Sanitizer]

[IMG: Rechargeable Ultrasonic Cleaner + UV Sanitizer]

Rechargeable Ultrasonic Cleaner + UV Sanitizer

$79.99

[IMG: UV Sanitizing Travel Case + AirTag Storage]

Quick view

UV Sanitizing Travel Case + AirTag Storage

$49.99

[IMG: Vented Case with Mirror, Removal Tool & Floss Storage]

Quick view

Vented Case with Mirror, Removal Tool & Floss Storage

$29.99

[IMG: SmileSet Premium Whitening Kit]

[IMG: SmileSet Premium Whitening Kit]
[IMG: SmileSet Premium Whitening Kit]
[IMG: SmileSet Premium Whitening Kit]

Quick view

[IMG: SmileSet Premium Whitening Kit]

[IMG: SmileSet Premium Whitening Kit]

[IMG: SmileSet Premium Whitening Kit]

SmileSet Premium Whitening Kit

$75.00

[IMG: Hydrating Lip Balm Sphere - 4 Pack]

Quick view

Hydrating Lip Balm Sphere - 4 Pack

$12.99

[IMG: Premium Case]

Premium Case

$14.99

[IMG: SmileSet Premium Sensitive Whitening Strips]

SmileSet Premium Sensitive Whitening Strips

$34.99

[IMG: SmileSet Premium Universal Cleaning Tablets]

SmileSet Premium Universal Cleaning Tablets

$29.99

[IMG: Handheld Water Flosser]

[IMG: Handheld Water Flosser]
[IMG: Handheld Water Flosser]
[IMG: Handheld Water Flosser]

Quick view

[IMG: Handheld Water Flosser]

[IMG: Handheld Water Flosser]

[IMG: Handheld Water Flosser]

Handheld Water Flosser

$49.99

[IMG: SmileSet Premium Sonic Toothbrush]

[IMG: SmileSet Premium Sonic Toothbrush]
[IMG: SmileSet Premium Sonic Toothbrush]

Quick view

[IMG: SmileSet Premium Sonic Toothbrush]

[IMG: SmileSet Premium Sonic Toothbrush]

SmileSet Premium Sonic Toothbrush

$39.99

[IMG: SmileSet Premium Whitening Gel Pen Pack]

SmileSet Premium Whitening Gel Pen Pack

$34.99

[IMG: Premium Floss Picks]

Premium Floss Picks

$4.99

[IMG: Hydrating Lip Balm + Lip Gloss Duo - 4 Pack]

Hydrating Lip Balm + Lip Gloss Duo - 4 Pack

$14.99

[IMG: Twist-Up Lip Balm - 4 Pack]

Twist-Up Lip Balm - 4 Pack

$12.99

[IMG: Hydrating Lip Gloss - 4 Pack]

Hydrating Lip Gloss - 4 Pack

$12.99

[IMG: Woman holding a clear dental aligner against a plain background]

Quick view

Save $500

Save $500

Aligner Treatment

$1,295.00
$1,795.00

28% off

[IMG: Aligner Treatment]

Quick view

Save $500

Save $500

Aligner Treatment

$1,295.00
$1,795.00

28% off

[IMG: Impression Kit First - Aligner Treatment]

Impression Kit First - Aligner Treatment

$29.99

[IMG: Image]

[H2] Why Choose SmileSet?
Cutting-Edge Technology: SmileSet is now powered by technology with over 100 patents in dental innovation, refined through millions of smile transformationsProfessional Network: Every treatment plan is reviewed and approved by licensed dental professionals from our affiliated network

[H2] Your Smile Care
Proven Experience: Built on a decade of smile transformation expertise that has helped over 2 million customers achieve their smile goalsAll-in-One Solutions: Complete smile care from one trusted sourceSupport 24/7: Whether you have questions, need assistance, or just want to share your feedback, we’re here for you 24/7.

[H2] Quality You Can Trust
Quality Materials: Premium, BPA-free materials with Comfort-Edge Technology for better fitFDA-Cleared: Smile with confidence knowing your SmileSet aligners are FDA cleared.Made in USA: All of our aligners, retainers, and night guards are 100% custom made in America at our state-of-the-art 3D printing facility and shipped directly to you.

[IMG: Image]

[H2] Why Choose SmileSet?
Cutting-Edge Technology: SmileSet is now powered by technology with over 100 patents in dental innovation, refined through millions of smile transformationsProfessional Network: Every treatment plan is reviewed and approved by licensed dental professionals from our affiliated network

[H2] Your Smile Care
Proven Experience: Built on a decade of smile transformation expertise that has helped over 2 million customers achieve their smile goalsAll-in-One Solutions: Complete smile care from one trusted sourceSupport 24/7: Whether you have questions, need assistance, or just want to share your feedback, we’re here for you 24/7.

[H2] Quality You Can Trust
Quality Materials: Premium, BPA-free materials with Comfort-Edge Technology for better fitFDA-Cleared: Smile with confidence knowing your SmileSet aligners are FDA cleared.Made in USA: All of our aligners, retainers, and night guards are 100% custom made in America at our state-of-the-art 3D printing facility and shipped directly to you.

[H2]
See the Transformations
SmileDirectClub's technology has transformed over 2 million smiles worldwide. This advanced platform delivers predictable results you can see for yourself.

Explore Our Smile Gallery

The aligners are going GREAT...I see a noticeable change in one of the teeth on the bottom row that had never been turned on by the previous vendor I used...teeth have moved very nicely.

Scott
Clear Aligners Customer

The fit is perfect, and the material is definitely worth the price. Thank you so much for these retainers; I can already feel my smile and confidence returning

Jeremiah
Clear Retainers Customer

Great purchase! The ultrasonic cleaner and UV sanitizer works very well! I wished I ordered it sooner with the cleaning tablets. Previously, I was soaking my retainers in a little bowl with dis
15000 chars
SUB-PAGE (https://smiledirectclub.com/products/express-aligner-treatment/) What Happened to SmileDirectClub? | SmileSet
[H2]
What Happened to SmileDirectClub?

SmileSet has acquired SmileDirectClub's groundbreaking technology and assets, incorporating their innovative patents and manufacturing systems into our established business. Experience the same trusted technology that has transformed over 2 million smiles worldwide, now enhanced with SmileSet's comprehensive approach to orthodontic care.

[H2]
Former SmileDirectClub Customer?
As a former SmileDirectClub client, you may qualify for special, deep discounts! Watch out for messages from our team or reach out to us here so we can get your smile set.

Aligners
SmileSet offers Aligner Treatments for former SmileDirectClub customers. We provide a special $800 discount for former SDC customers to help you continue your smile journey with clear aligners. Our state-licensed dental professionals will create a new treatment plan tailored to your current smile position to support you every step of the way.

Get Started

[IMG: Clear dental aligner on a black surface with white background]

Retainers
SmileDirectClub's former dental professionals have partnered with SmileSet to make it easy and affordable for former SDC customers to get retainers. Order your custom retainers on subscription with SmileSet to help preserve your smile. If you're a former customer you can get deep discounts on subscription because you likely won't need any additional 3D scans or putty impressions.

Order Retainers

Oral Care
SmileSet offers a complete line of truly premium oral care products to keep your smile bright and healthy. Ranging from toothbrushes and floss to whitening and appliance cleaners we help keep your dental assets in mint condition. Plus, we still offer the SmileDirectClub customer favored lip balm!

Shop Now

Price

$995.00
$5000+
Office Visits

None required
Monthly
Treatment Time

4-6 months
18-24 months
Visibility

Nearly invisible
Metal visible
Doctor Reviewed

Yes
Yes

100+ Patents

FDA-Cleared

2M+ Happy Customers

BPA-Free Materials

[H2]
Frequently Asked Questions
About SmileSet & SmileDirectClub

What happened to SmileDirectClub?

SmileDirectClub ceased operations in 2023. SmileSet acquired their technology and assets, allowing us to incorporate their innovative platform into our comprehensive approach to smile care.

What does "SmileSet – powered by SmileDirectClub" mean?

SmileSet acquired the groundbreaking technology and assets of SmileDirectClub! This includes the 100+ patents which means we now own the innovative technology platform that revolutionized tele-dentistry! Your SmileSet products benefit from technology used for over a decade that has successfully transformed over 2 million smiles worldwide.

Is SmileSet the same company as SmileDirectClub?

No. SmileSet is a distinct business entity that purchased SmileDirectClub's assets. While we acquired their technological innovations, SmileSet operates with our own distinct business practices and customer commitments.

For Former SmileDirectClub Customers

I was a SmileDirectClub customer. What does this mean for me?

As part of our technology acquisition, SmileSet now supports some of the licensed dental professionals who worked with SmileDirectClub. This means you can order SmileSet retainers or night guards without needing new impressions in most cases. For aligner treatment, we require new impressions to ensure the best possible outcome. While we cannot honor SmileDirectClub's previous guarantees or warranties, we are offering special discounts on aligners for former SDC customers to help you continue your smile journey.

Can I continue my treatment if I was mid-treatment with SmileDirectClub?

For your safety and the best possible outcome, our dental professionals need to create a treatment plan based on your current smile position. We can't simply continue a treatment plan created by another company as this could compromise your results. We understand this is a difficult situation, and we want to help. That's why we offer a special discount for former SDC customers because we understand you've already invested in your smile journey and we're committed to helping you achieve your smile goals. Please contact our customer care team for more information about these options designed to help you continue your smile journey with SmileSet.

Will SmileSet honor SmileDirectClub's lifetime smile guarantee?

No. The SDC Lifetime Smile Guarantee no longer exists. As a separate company, SmileSet cannot honor SmileDirectClub's previous guarantees or warranties. However, we offer our own SmileSet Protection Plan to ensure your satisfaction with our products.

I was on a SmilePay Plan. What happens now?

SmileSet is not affiliated with SmilePay. For questions regarding your payments and other financial obligations with your previous SmilePay plan, please contact HFD at 1-877-874-3877, support@gohfd.com or visit their website at www.gohfd.com.

What about my SmileDirectClub aligners that never shipped?

Unfortunately, aligner orders that did not ship from SmileDirectClub cannot be fulfilled. However, SmileSet is offering special discounts for former SDC customers to begin a new treatment plan with us.

SmileSet Products & Services

How does SmileSet's treatment process work?

Our process begins with an impression kit or 3D scan (if you are located in NYC or Nashville). Your images are reviewed by a state-licensed dental professional who creates your custom treatment plan. Your aligners are manufactured using the same advanced technology that has successfully transformed millions of smiles and delivered to your door.

Do I need new impressions or scans to order SmileSet products?

As a former SmileDirectClub customer, we likely support your SDC-treating dental professional and therefore have your smile file on record. This means you can order retainers or night guards without needing new impressions in most cases! For aligners, we will need a new impression of your current smile. This is essential for our dental professionals to create an accurate and effective treatment plan tailored to your current needs.

How much do SmileSet products cost?

Aligners: $1,795 (financing available)Retainers: $149 per setNight Guards: $149 per guardSubscription options available for additional savings

Is SmileSet covered by insurance?

Visit our page here to learn more about pricing option, including how you can submit for insurance reimbursement.

SmileSet Reviews

[H2] Explore All Our Smile Solutions
Aligners
Retainers
Night Guards
All Products

Aligners
Retainers
Night Guards
All Products

[IMG: Clear Retainers - Return Customer]

Quick view

Clear Retainers - Return Customer

$119.40
$199.00

40% off

[IMG: Clear Retainers]

Quick view

Clear Retainers

$119.40
$199.00

40% off

[IMG: Two clear dental aligners on a beige surface with a white background]

Premium Clear Night Guard

$119.40
$199.00

40% off

[IMG: Two clear dental aligners on a beige surface with a white background]

Premium Clear Night Guard - Return Customer

$119.40
$199.00

40% off

[IMG: Ultrasonic Cleaner + UV Sanitizer]

[IMG: Ultrasonic Cleaner + UV Sanitizer]
[IMG: Ultrasonic Cleaner + UV Sanitizer]
[IMG: Ultrasonic Cleaner + UV Sanitizer]

Quick view

[IMG: Ultrasonic Cleaner + UV Sanitizer]

[IMG: Ultrasonic Cleaner + UV Sanitizer]

[IMG: Ultrasonic Cleaner + UV Sanitizer]

Ultrasonic Cleaner + UV Sanitizer

$69.99

[IMG: Rechargeable Ultrasonic Cleaner + UV Sanitizer]

[IMG: Rechargeable Ultrasonic Cleaner + UV Sanitizer]
[IMG: Rechargeable Ultrasonic Cleaner + UV Sanitizer]
[IMG: Rechargeable Ultrasonic Cleaner + UV Sanitizer]

Quick view

[IMG: Rechargeable Ultrasonic Cleaner + UV Sanitizer]

[IMG: Rechargeable Ultrasonic Cleaner + UV Sanitizer]

[IMG: Rechargeable Ultrasonic Cleaner + UV Sanitizer]

Rechargeable Ultrasonic Cleaner + UV Sanitizer

$79.99

[IMG: UV Sanitizing Travel Case + AirTag Storage]

Quick view

UV Sanitizing Travel Case + AirTag Storage

$49.99

[IMG: Vented Case with Mirror, Removal Tool & Floss Storage]

Quick view

Vented Case with Mirror, Removal Tool & Floss Storage

$29.99

[IMG: SmileSet Premium Whitening Kit]

[IMG: SmileSet Premium Whitening Kit]
[IMG: SmileSet Premium Whitening Kit]
[IMG: SmileSet Premium Whitening Kit]

Quick view

[IMG: SmileSet Premium Whitening Kit]

[IMG: SmileSet Premium Whitening Kit]

[IMG: SmileSet Premium Whitening Kit]

SmileSet Premium Whitening Kit

$75.00

[IMG: Hydrating Lip Balm Sphere - 4 Pack]

Quick view

Hydrating Lip Balm Sphere - 4 Pack

$12.99

[IMG: Premium Case]

Premium Case

$14.99

[IMG: SmileSet Premium Sensitive Whitening Strips]

SmileSet Premium Sensitive Whitening Strips

$34.99

[IMG: SmileSet Premium Universal Cleaning Tablets]

SmileSet Premium Universal Cleaning Tablets

$29.99

[IMG: Handheld Water Flosser]

[IMG: Handheld Water Flosser]
[IMG: Handheld Water Flosser]
[IMG: Handheld Water Flosser]

Quick view

[IMG: Handheld Water Flosser]

[IMG: Handheld Water Flosser]

[IMG: Handheld Water Flosser]

Handheld Water Flosser

$49.99

[IMG: SmileSet Premium Sonic Toothbrush]

[IMG: SmileSet Premium Sonic Toothbrush]
[IMG: SmileSet Premium Sonic Toothbrush]

Quick view

[IMG: SmileSet Premium Sonic Toothbrush]

[IMG: SmileSet Premium Sonic Toothbrush]

SmileSet Premium Sonic Toothbrush

$39.99

[IMG: SmileSet Premium Whitening Gel Pen Pack]

SmileSet Premium Whitening Gel Pen Pack

$34.99

[IMG: Premium Floss Picks]

Premium Floss Picks

$4.99

[IMG: Hydrating Lip Balm + Lip Gloss Duo - 4 Pack]

Hydrating Lip Balm + Lip Gloss Duo - 4 Pack

$14.99

[IMG: Twist-Up Lip Balm - 4 Pack]

Twist-Up Lip Balm - 4 Pack

$12.99

[IMG: Hydrating Lip Gloss - 4 Pack]

Hydrating Lip Gloss - 4 Pack

$12.99

[IMG: Woman holding a clear dental aligner against a plain background]

Quick view

Save $500

Save $500

Aligner Treatment

$1,295.00
$1,795.00

28% off

[IMG: Aligner Treatment]

Quick view

Save $500

Save $500

Aligner Treatment

$1,295.00
$1,795.00

28% off

[IMG: Impression Kit First - Aligner Treatment]

Impression Kit First - Aligner Treatment

$29.99

[IMG: Image]

[H2] Why Choose SmileSet?
Cutting-Edge Technology: SmileSet is now powered by technology with over 100 patents in dental innovation, refined through millions of smile transformationsProfessional Network: Every treatment plan is reviewed and approved by licensed dental professionals from our affiliated network

[H2] Your Smile Care
Proven Experience: Built on a decade of smile transformation expertise that has helped over 2 million customers achieve their smile goalsAll-in-One Solutions: Complete smile care from one trusted sourceSupport 24/7: Whether you have questions, need assistance, or just want to share your feedback, we’re here for you 24/7.

[H2] Quality You Can Trust
Quality Materials: Premium, BPA-free materials with Comfort-Edge Technology for better fitFDA-Cleared: Smile with confidence knowing your SmileSet aligners are FDA cleared.Made in USA: All of our aligners, retainers, and night guards are 100% custom made in America at our state-of-the-art 3D printing facility and shipped directly to you.

[IMG: Image]

[H2] Why Choose SmileSet?
Cutting-Edge Technology: SmileSet is now powered by technology with over 100 patents in dental innovation, refined through millions of smile transformationsProfessional Network: Every treatment plan is reviewed and approved by licensed dental professionals from our affiliated network

[H2] Your Smile Care
Proven Experience: Built on a decade of smile transformation expertise that has helped over 2 million customers achieve their smile goalsAll-in-One Solutions: Complete smile care from one trusted sourceSupport 24/7: Whether you have questions, need assistance, or just want to share your feedback, we’re here for you 24/7.

[H2] Quality You Can Trust
Quality Materials: Premium, BPA-free materials with Comfort-Edge Technology for better fitFDA-Cleared: Smile with confidence knowing your SmileSet aligners are FDA cleared.Made in USA: All of our aligners, retainers, and night guards are 100% custom made in America at our state-of-the-art 3D printing facility and shipped directly to you.

[H2]
See the Transformations
SmileDirectClub's technology has transformed over 2 million smiles worldwide. This advanced platform delivers predictable results you can see for yourself.

Explore Our Smile Gallery

The aligners are going GREAT...I see a noticeable change in one of the teeth on the bottom row that had never been turned on by the previous vendor I used...teeth have moved very nicely.

Scott
Clear Aligners Customer

The fit is perfect, and the material is definitely worth the price. Thank you so much for these retainers; I can already feel my smile and confidence returning

Jeremiah
Clear Retainers Customer

Great purchase! The ultrasonic cleaner and UV sanitizer works very well! I wished I ordered it sooner with the cleaning tablets. Previously, I was soaking my retainers in a little bowl with dis
15000 chars
SUB-PAGE (https://smiledirectclub.com/pages/talk-to-a-smile-expert/) What Happened to SmileDirectClub? | SmileSet
[H2]
What Happened to SmileDirectClub?

SmileSet has acquired SmileDirectClub's groundbreaking technology and assets, incorporating their innovative patents and manufacturing systems into our established business. Experience the same trusted technology that has transformed over 2 million smiles worldwide, now enhanced with SmileSet's comprehensive approach to orthodontic care.

[H2]
Former SmileDirectClub Customer?
As a former SmileDirectClub client, you may qualify for special, deep discounts! Watch out for messages from our team or reach out to us here so we can get your smile set.

Aligners
SmileSet offers Aligner Treatments for former SmileDirectClub customers. We provide a special $800 discount for former SDC customers to help you continue your smile journey with clear aligners. Our state-licensed dental professionals will create a new treatment plan tailored to your current smile position to support you every step of the way.

Get Started

[IMG: Clear dental aligner on a black surface with white background]

Retainers
SmileDirectClub's former dental professionals have partnered with SmileSet to make it easy and affordable for former SDC customers to get retainers. Order your custom retainers on subscription with SmileSet to help preserve your smile. If you're a former customer you can get deep discounts on subscription because you likely won't need any additional 3D scans or putty impressions.

Order Retainers

Oral Care
SmileSet offers a complete line of truly premium oral care products to keep your smile bright and healthy. Ranging from toothbrushes and floss to whitening and appliance cleaners we help keep your dental assets in mint condition. Plus, we still offer the SmileDirectClub customer favored lip balm!

Shop Now

Price

$995.00
$5000+
Office Visits

None required
Monthly
Treatment Time

4-6 months
18-24 months
Visibility

Nearly invisible
Metal visible
Doctor Reviewed

Yes
Yes

100+ Patents

FDA-Cleared

2M+ Happy Customers

BPA-Free Materials

[H2]
Frequently Asked Questions
About SmileSet & SmileDirectClub

What happened to SmileDirectClub?

SmileDirectClub ceased operations in 2023. SmileSet acquired their technology and assets, allowing us to incorporate their innovative platform into our comprehensive approach to smile care.

What does "SmileSet – powered by SmileDirectClub" mean?

SmileSet acquired the groundbreaking technology and assets of SmileDirectClub! This includes the 100+ patents which means we now own the innovative technology platform that revolutionized tele-dentistry! Your SmileSet products benefit from technology used for over a decade that has successfully transformed over 2 million smiles worldwide.

Is SmileSet the same company as SmileDirectClub?

No. SmileSet is a distinct business entity that purchased SmileDirectClub's assets. While we acquired their technological innovations, SmileSet operates with our own distinct business practices and customer commitments.

For Former SmileDirectClub Customers

I was a SmileDirectClub customer. What does this mean for me?

As part of our technology acquisition, SmileSet now supports some of the licensed dental professionals who worked with SmileDirectClub. This means you can order SmileSet retainers or night guards without needing new impressions in most cases. For aligner treatment, we require new impressions to ensure the best possible outcome. While we cannot honor SmileDirectClub's previous guarantees or warranties, we are offering special discounts on aligners for former SDC customers to help you continue your smile journey.

Can I continue my treatment if I was mid-treatment with SmileDirectClub?

For your safety and the best possible outcome, our dental professionals need to create a treatment plan based on your current smile position. We can't simply continue a treatment plan created by another company as this could compromise your results. We understand this is a difficult situation, and we want to help. That's why we offer a special discount for former SDC customers because we understand you've already invested in your smile journey and we're committed to helping you achieve your smile goals. Please contact our customer care team for more information about these options designed to help you continue your smile journey with SmileSet.

Will SmileSet honor SmileDirectClub's lifetime smile guarantee?

No. The SDC Lifetime Smile Guarantee no longer exists. As a separate company, SmileSet cannot honor SmileDirectClub's previous guarantees or warranties. However, we offer our own SmileSet Protection Plan to ensure your satisfaction with our products.

I was on a SmilePay Plan. What happens now?

SmileSet is not affiliated with SmilePay. For questions regarding your payments and other financial obligations with your previous SmilePay plan, please contact HFD at 1-877-874-3877, support@gohfd.com or visit their website at www.gohfd.com.

What about my SmileDirectClub aligners that never shipped?

Unfortunately, aligner orders that did not ship from SmileDirectClub cannot be fulfilled. However, SmileSet is offering special discounts for former SDC customers to begin a new treatment plan with us.

SmileSet Products & Services

How does SmileSet's treatment process work?

Our process begins with an impression kit or 3D scan (if you are located in NYC or Nashville). Your images are reviewed by a state-licensed dental professional who creates your custom treatment plan. Your aligners are manufactured using the same advanced technology that has successfully transformed millions of smiles and delivered to your door.

Do I need new impressions or scans to order SmileSet products?

As a former SmileDirectClub customer, we likely support your SDC-treating dental professional and therefore have your smile file on record. This means you can order retainers or night guards without needing new impressions in most cases! For aligners, we will need a new impression of your current smile. This is essential for our dental professionals to create an accurate and effective treatment plan tailored to your current needs.

How much do SmileSet products cost?

Aligners: $1,795 (financing available)Retainers: $149 per setNight Guards: $149 per guardSubscription options available for additional savings

Is SmileSet covered by insurance?

Visit our page here to learn more about pricing option, including how you can submit for insurance reimbursement.

SmileSet Reviews

[H2] Explore All Our Smile Solutions
Aligners
Retainers
Night Guards
All Products

Aligners
Retainers
Night Guards
All Products

[IMG: Clear Retainers - Return Customer]

Quick view

Clear Retainers - Return Customer

$119.40
$199.00

40% off

[IMG: Clear Retainers]

Quick view

Clear Retainers

$119.40
$199.00

40% off

[IMG: Two clear dental aligners on a beige surface with a white background]

Premium Clear Night Guard

$119.40
$199.00

40% off

[IMG: Two clear dental aligners on a beige surface with a white background]

Premium Clear Night Guard - Return Customer

$119.40
$199.00

40% off

[IMG: Ultrasonic Cleaner + UV Sanitizer]

[IMG: Ultrasonic Cleaner + UV Sanitizer]
[IMG: Ultrasonic Cleaner + UV Sanitizer]
[IMG: Ultrasonic Cleaner + UV Sanitizer]

Quick view

[IMG: Ultrasonic Cleaner + UV Sanitizer]

[IMG: Ultrasonic Cleaner + UV Sanitizer]

[IMG: Ultrasonic Cleaner + UV Sanitizer]

Ultrasonic Cleaner + UV Sanitizer

$69.99

[IMG: Rechargeable Ultrasonic Cleaner + UV Sanitizer]

[IMG: Rechargeable Ultrasonic Cleaner + UV Sanitizer]
[IMG: Rechargeable Ultrasonic Cleaner + UV Sanitizer]
[IMG: Rechargeable Ultrasonic Cleaner + UV Sanitizer]

Quick view

[IMG: Rechargeable Ultrasonic Cleaner + UV Sanitizer]

[IMG: Rechargeable Ultrasonic Cleaner + UV Sanitizer]

[IMG: Rechargeable Ultrasonic Cleaner + UV Sanitizer]

Rechargeable Ultrasonic Cleaner + UV Sanitizer

$79.99

[IMG: UV Sanitizing Travel Case + AirTag Storage]

Quick view

UV Sanitizing Travel Case + AirTag Storage

$49.99

[IMG: Vented Case with Mirror, Removal Tool & Floss Storage]

Quick view

Vented Case with Mirror, Removal Tool & Floss Storage

$29.99

[IMG: SmileSet Premium Whitening Kit]

[IMG: SmileSet Premium Whitening Kit]
[IMG: SmileSet Premium Whitening Kit]
[IMG: SmileSet Premium Whitening Kit]

Quick view

[IMG: SmileSet Premium Whitening Kit]

[IMG: SmileSet Premium Whitening Kit]

[IMG: SmileSet Premium Whitening Kit]

SmileSet Premium Whitening Kit

$75.00

[IMG: Hydrating Lip Balm Sphere - 4 Pack]

Quick view

Hydrating Lip Balm Sphere - 4 Pack

$12.99

[IMG: Premium Case]

Premium Case

$14.99

[IMG: SmileSet Premium Sensitive Whitening Strips]

SmileSet Premium Sensitive Whitening Strips

$34.99

[IMG: SmileSet Premium Universal Cleaning Tablets]

SmileSet Premium Universal Cleaning Tablets

$29.99

[IMG: Handheld Water Flosser]

[IMG: Handheld Water Flosser]
[IMG: Handheld Water Flosser]
[IMG: Handheld Water Flosser]

Quick view

[IMG: Handheld Water Flosser]

[IMG: Handheld Water Flosser]

[IMG: Handheld Water Flosser]

Handheld Water Flosser

$49.99

[IMG: SmileSet Premium Sonic Toothbrush]

[IMG: SmileSet Premium Sonic Toothbrush]
[IMG: SmileSet Premium Sonic Toothbrush]

Quick view

[IMG: SmileSet Premium Sonic Toothbrush]

[IMG: SmileSet Premium Sonic Toothbrush]

SmileSet Premium Sonic Toothbrush

$39.99

[IMG: SmileSet Premium Whitening Gel Pen Pack]

SmileSet Premium Whitening Gel Pen Pack

$34.99

[IMG: Premium Floss Picks]

Premium Floss Picks

$4.99

[IMG: Hydrating Lip Balm + Lip Gloss Duo - 4 Pack]

Hydrating Lip Balm + Lip Gloss Duo - 4 Pack

$14.99

[IMG: Twist-Up Lip Balm - 4 Pack]

Twist-Up Lip Balm - 4 Pack

$12.99

[IMG: Hydrating Lip Gloss - 4 Pack]

Hydrating Lip Gloss - 4 Pack

$12.99

[IMG: Woman holding a clear dental aligner against a plain background]

Quick view

Save $500

Save $500

Aligner Treatment

$1,295.00
$1,795.00

28% off

[IMG: Aligner Treatment]

Quick view

Save $500

Save $500

Aligner Treatment

$1,295.00
$1,795.00

28% off

[IMG: Impression Kit First - Aligner Treatment]

Impression Kit First - Aligner Treatment

$29.99

[IMG: Image]

[H2] Why Choose SmileSet?
Cutting-Edge Technology: SmileSet is now powered by technology with over 100 patents in dental innovation, refined through millions of smile transformationsProfessional Network: Every treatment plan is reviewed and approved by licensed dental professionals from our affiliated network

[H2] Your Smile Care
Proven Experience: Built on a decade of smile transformation expertise that has helped over 2 million customers achieve their smile goalsAll-in-One Solutions: Complete smile care from one trusted sourceSupport 24/7: Whether you have questions, need assistance, or just want to share your feedback, we’re here for you 24/7.

[H2] Quality You Can Trust
Quality Materials: Premium, BPA-free materials with Comfort-Edge Technology for better fitFDA-Cleared: Smile with confidence knowing your SmileSet aligners are FDA cleared.Made in USA: All of our aligners, retainers, and night guards are 100% custom made in America at our state-of-the-art 3D printing facility and shipped directly to you.

[IMG: Image]

[H2] Why Choose SmileSet?
Cutting-Edge Technology: SmileSet is now powered by technology with over 100 patents in dental innovation, refined through millions of smile transformationsProfessional Network: Every treatment plan is reviewed and approved by licensed dental professionals from our affiliated network

[H2] Your Smile Care
Proven Experience: Built on a decade of smile transformation expertise that has helped over 2 million customers achieve their smile goalsAll-in-One Solutions: Complete smile care from one trusted sourceSupport 24/7: Whether you have questions, need assistance, or just want to share your feedback, we’re here for you 24/7.

[H2] Quality You Can Trust
Quality Materials: Premium, BPA-free materials with Comfort-Edge Technology for better fitFDA-Cleared: Smile with confidence knowing your SmileSet aligners are FDA cleared.Made in USA: All of our aligners, retainers, and night guards are 100% custom made in America at our state-of-the-art 3D printing facility and shipped directly to you.

[H2]
See the Transformations
SmileDirectClub's technology has transformed over 2 million smiles worldwide. This advanced platform delivers predictable results you can see for yourself.

Explore Our Smile Gallery

The aligners are going GREAT...I see a noticeable change in one of the teeth on the bottom row that had never been turned on by the previous vendor I used...teeth have moved very nicely.

Scott
Clear Aligners Customer

The fit is perfect, and the material is definitely worth the price. Thank you so much for these retainers; I can already feel my smile and confidence returning

Jeremiah
Clear Retainers Customer

Great purchase! The ultrasonic cleaner and UV sanitizer works very well! I wished I ordered it sooner with the cleaning tablets. Previously, I was soaking my retainers in a little bowl with dis
15000 chars
SUB-PAGE (https://smiledirectclub.com/products/clear-retainer-new-impression-kit-needed/) What Happened to SmileDirectClub? | SmileSet
[H2]
What Happened to SmileDirectClub?

SmileSet has acquired SmileDirectClub's groundbreaking technology and assets, incorporating their innovative patents and manufacturing systems into our established business. Experience the same trusted technology that has transformed over 2 million smiles worldwide, now enhanced with SmileSet's comprehensive approach to orthodontic care.

[H2]
Former SmileDirectClub Customer?
As a former SmileDirectClub client, you may qualify for special, deep discounts! Watch out for messages from our team or reach out to us here so we can get your smile set.

Aligners
SmileSet offers Aligner Treatments for former SmileDirectClub customers. We provide a special $800 discount for former SDC customers to help you continue your smile journey with clear aligners. Our state-licensed dental professionals will create a new treatment plan tailored to your current smile position to support you every step of the way.

Get Started

[IMG: Clear dental aligner on a black surface with white background]

Retainers
SmileDirectClub's former dental professionals have partnered with SmileSet to make it easy and affordable for former SDC customers to get retainers. Order your custom retainers on subscription with SmileSet to help preserve your smile. If you're a former customer you can get deep discounts on subscription because you likely won't need any additional 3D scans or putty impressions.

Order Retainers

Oral Care
SmileSet offers a complete line of truly premium oral care products to keep your smile bright and healthy. Ranging from toothbrushes and floss to whitening and appliance cleaners we help keep your dental assets in mint condition. Plus, we still offer the SmileDirectClub customer favored lip balm!

Shop Now

Price

$995.00
$5000+
Office Visits

None required
Monthly
Treatment Time

4-6 months
18-24 months
Visibility

Nearly invisible
Metal visible
Doctor Reviewed

Yes
Yes

100+ Patents

FDA-Cleared

2M+ Happy Customers

BPA-Free Materials

[H2]
Frequently Asked Questions
About SmileSet & SmileDirectClub

What happened to SmileDirectClub?

SmileDirectClub ceased operations in 2023. SmileSet acquired their technology and assets, allowing us to incorporate their innovative platform into our comprehensive approach to smile care.

What does "SmileSet – powered by SmileDirectClub" mean?

SmileSet acquired the groundbreaking technology and assets of SmileDirectClub! This includes the 100+ patents which means we now own the innovative technology platform that revolutionized tele-dentistry! Your SmileSet products benefit from technology used for over a decade that has successfully transformed over 2 million smiles worldwide.

Is SmileSet the same company as SmileDirectClub?

No. SmileSet is a distinct business entity that purchased SmileDirectClub's assets. While we acquired their technological innovations, SmileSet operates with our own distinct business practices and customer commitments.

For Former SmileDirectClub Customers

I was a SmileDirectClub customer. What does this mean for me?

As part of our technology acquisition, SmileSet now supports some of the licensed dental professionals who worked with SmileDirectClub. This means you can order SmileSet retainers or night guards without needing new impressions in most cases. For aligner treatment, we require new impressions to ensure the best possible outcome. While we cannot honor SmileDirectClub's previous guarantees or warranties, we are offering special discounts on aligners for former SDC customers to help you continue your smile journey.

Can I continue my treatment if I was mid-treatment with SmileDirectClub?

For your safety and the best possible outcome, our dental professionals need to create a treatment plan based on your current smile position. We can't simply continue a treatment plan created by another company as this could compromise your results. We understand this is a difficult situation, and we want to help. That's why we offer a special discount for former SDC customers because we understand you've already invested in your smile journey and we're committed to helping you achieve your smile goals. Please contact our customer care team for more information about these options designed to help you continue your smile journey with SmileSet.

Will SmileSet honor SmileDirectClub's lifetime smile guarantee?

No. The SDC Lifetime Smile Guarantee no longer exists. As a separate company, SmileSet cannot honor SmileDirectClub's previous guarantees or warranties. However, we offer our own SmileSet Protection Plan to ensure your satisfaction with our products.

I was on a SmilePay Plan. What happens now?

SmileSet is not affiliated with SmilePay. For questions regarding your payments and other financial obligations with your previous SmilePay plan, please contact HFD at 1-877-874-3877, support@gohfd.com or visit their website at www.gohfd.com.

What about my SmileDirectClub aligners that never shipped?

Unfortunately, aligner orders that did not ship from SmileDirectClub cannot be fulfilled. However, SmileSet is offering special discounts for former SDC customers to begin a new treatment plan with us.

SmileSet Products & Services

How does SmileSet's treatment process work?

Our process begins with an impression kit or 3D scan (if you are located in NYC or Nashville). Your images are reviewed by a state-licensed dental professional who creates your custom treatment plan. Your aligners are manufactured using the same advanced technology that has successfully transformed millions of smiles and delivered to your door.

Do I need new impressions or scans to order SmileSet products?

As a former SmileDirectClub customer, we likely support your SDC-treating dental professional and therefore have your smile file on record. This means you can order retainers or night guards without needing new impressions in most cases! For aligners, we will need a new impression of your current smile. This is essential for our dental professionals to create an accurate and effective treatment plan tailored to your current needs.

How much do SmileSet products cost?

Aligners: $1,795 (financing available)Retainers: $149 per setNight Guards: $149 per guardSubscription options available for additional savings

Is SmileSet covered by insurance?

Visit our page here to learn more about pricing option, including how you can submit for insurance reimbursement.

SmileSet Reviews

[H2] Explore All Our Smile Solutions
Aligners
Retainers
Night Guards
All Products

Aligners
Retainers
Night Guards
All Products

[IMG: Clear Retainers - Return Customer]

Quick view

Clear Retainers - Return Customer

$119.40
$199.00

40% off

[IMG: Clear Retainers]

Quick view

Clear Retainers

$119.40
$199.00

40% off

[IMG: Two clear dental aligners on a beige surface with a white background]

Premium Clear Night Guard

$119.40
$199.00

40% off

[IMG: Two clear dental aligners on a beige surface with a white background]

Premium Clear Night Guard - Return Customer

$119.40
$199.00

40% off

[IMG: Ultrasonic Cleaner + UV Sanitizer]

[IMG: Ultrasonic Cleaner + UV Sanitizer]
[IMG: Ultrasonic Cleaner + UV Sanitizer]
[IMG: Ultrasonic Cleaner + UV Sanitizer]

Quick view

[IMG: Ultrasonic Cleaner + UV Sanitizer]

[IMG: Ultrasonic Cleaner + UV Sanitizer]

[IMG: Ultrasonic Cleaner + UV Sanitizer]

Ultrasonic Cleaner + UV Sanitizer

$69.99

[IMG: Rechargeable Ultrasonic Cleaner + UV Sanitizer]

[IMG: Rechargeable Ultrasonic Cleaner + UV Sanitizer]
[IMG: Rechargeable Ultrasonic Cleaner + UV Sanitizer]
[IMG: Rechargeable Ultrasonic Cleaner + UV Sanitizer]

Quick view

[IMG: Rechargeable Ultrasonic Cleaner + UV Sanitizer]

[IMG: Rechargeable Ultrasonic Cleaner + UV Sanitizer]

[IMG: Rechargeable Ultrasonic Cleaner + UV Sanitizer]

Rechargeable Ultrasonic Cleaner + UV Sanitizer

$79.99

[IMG: UV Sanitizing Travel Case + AirTag Storage]

Quick view

UV Sanitizing Travel Case + AirTag Storage

$49.99

[IMG: Vented Case with Mirror, Removal Tool & Floss Storage]

Quick view

Vented Case with Mirror, Removal Tool & Floss Storage

$29.99

[IMG: SmileSet Premium Whitening Kit]

[IMG: SmileSet Premium Whitening Kit]
[IMG: SmileSet Premium Whitening Kit]
[IMG: SmileSet Premium Whitening Kit]

Quick view

[IMG: SmileSet Premium Whitening Kit]

[IMG: SmileSet Premium Whitening Kit]

[IMG: SmileSet Premium Whitening Kit]

SmileSet Premium Whitening Kit

$75.00

[IMG: Hydrating Lip Balm Sphere - 4 Pack]

Quick view

Hydrating Lip Balm Sphere - 4 Pack

$12.99

[IMG: Premium Case]

Premium Case

$14.99

[IMG: SmileSet Premium Sensitive Whitening Strips]

SmileSet Premium Sensitive Whitening Strips

$34.99

[IMG: SmileSet Premium Universal Cleaning Tablets]

SmileSet Premium Universal Cleaning Tablets

$29.99

[IMG: Handheld Water Flosser]

[IMG: Handheld Water Flosser]
[IMG: Handheld Water Flosser]
[IMG: Handheld Water Flosser]

Quick view

[IMG: Handheld Water Flosser]

[IMG: Handheld Water Flosser]

[IMG: Handheld Water Flosser]

Handheld Water Flosser

$49.99

[IMG: SmileSet Premium Sonic Toothbrush]

[IMG: SmileSet Premium Sonic Toothbrush]
[IMG: SmileSet Premium Sonic Toothbrush]

Quick view

[IMG: SmileSet Premium Sonic Toothbrush]

[IMG: SmileSet Premium Sonic Toothbrush]

SmileSet Premium Sonic Toothbrush

$39.99

[IMG: SmileSet Premium Whitening Gel Pen Pack]

SmileSet Premium Whitening Gel Pen Pack

$34.99

[IMG: Premium Floss Picks]

Premium Floss Picks

$4.99

[IMG: Hydrating Lip Balm + Lip Gloss Duo - 4 Pack]

Hydrating Lip Balm + Lip Gloss Duo - 4 Pack

$14.99

[IMG: Twist-Up Lip Balm - 4 Pack]

Twist-Up Lip Balm - 4 Pack

$12.99

[IMG: Hydrating Lip Gloss - 4 Pack]

Hydrating Lip Gloss - 4 Pack

$12.99

[IMG: Woman holding a clear dental aligner against a plain background]

Quick view

Save $500

Save $500

Aligner Treatment

$1,295.00
$1,795.00

28% off

[IMG: Aligner Treatment]

Quick view

Save $500

Save $500

Aligner Treatment

$1,295.00
$1,795.00

28% off

[IMG: Impression Kit First - Aligner Treatment]

Impression Kit First - Aligner Treatment

$29.99

[IMG: Image]

[H2] Why Choose SmileSet?
Cutting-Edge Technology: SmileSet is now powered by technology with over 100 patents in dental innovation, refined through millions of smile transformationsProfessional Network: Every treatment plan is reviewed and approved by licensed dental professionals from our affiliated network

[H2] Your Smile Care
Proven Experience: Built on a decade of smile transformation expertise that has helped over 2 million customers achieve their smile goalsAll-in-One Solutions: Complete smile care from one trusted sourceSupport 24/7: Whether you have questions, need assistance, or just want to share your feedback, we’re here for you 24/7.

[H2] Quality You Can Trust
Quality Materials: Premium, BPA-free materials with Comfort-Edge Technology for better fitFDA-Cleared: Smile with confidence knowing your SmileSet aligners are FDA cleared.Made in USA: All of our aligners, retainers, and night guards are 100% custom made in America at our state-of-the-art 3D printing facility and shipped directly to you.

[IMG: Image]

[H2] Why Choose SmileSet?
Cutting-Edge Technology: SmileSet is now powered by technology with over 100 patents in dental innovation, refined through millions of smile transformationsProfessional Network: Every treatment plan is reviewed and approved by licensed dental professionals from our affiliated network

[H2] Your Smile Care
Proven Experience: Built on a decade of smile transformation expertise that has helped over 2 million customers achieve their smile goalsAll-in-One Solutions: Complete smile care from one trusted sourceSupport 24/7: Whether you have questions, need assistance, or just want to share your feedback, we’re here for you 24/7.

[H2] Quality You Can Trust
Quality Materials: Premium, BPA-free materials with Comfort-Edge Technology for better fitFDA-Cleared: Smile with confidence knowing your SmileSet aligners are FDA cleared.Made in USA: All of our aligners, retainers, and night guards are 100% custom made in America at our state-of-the-art 3D printing facility and shipped directly to you.

[H2]
See the Transformations
SmileDirectClub's technology has transformed over 2 million smiles worldwide. This advanced platform delivers predictable results you can see for yourself.

Explore Our Smile Gallery

The aligners are going GREAT...I see a noticeable change in one of the teeth on the bottom row that had never been turned on by the previous vendor I used...teeth have moved very nicely.

Scott
Clear Aligners Customer

The fit is perfect, and the material is definitely worth the price. Thank you so much for these retainers; I can already feel my smile and confidence returning

Jeremiah
Clear Retainers Customer

Great purchase! The ultrasonic cleaner and UV sanitizer works very well! I wished I ordered it sooner with the cleaning tablets. Previously, I was soaking my retainers in a little bowl with dis
15000 chars
SUB-PAGE (https://smiledirectclub.com/products/ultra-sonic-cleaner/) What Happened to SmileDirectClub? | SmileSet
[H2]
What Happened to SmileDirectClub?

SmileSet has acquired SmileDirectClub's groundbreaking technology and assets, incorporating their innovative patents and manufacturing systems into our established business. Experience the same trusted technology that has transformed over 2 million smiles worldwide, now enhanced with SmileSet's comprehensive approach to orthodontic care.

[H2]
Former SmileDirectClub Customer?
As a former SmileDirectClub client, you may qualify for special, deep discounts! Watch out for messages from our team or reach out to us here so we can get your smile set.

Aligners
SmileSet offers Aligner Treatments for former SmileDirectClub customers. We provide a special $800 discount for former SDC customers to help you continue your smile journey with clear aligners. Our state-licensed dental professionals will create a new treatment plan tailored to your current smile position to support you every step of the way.

Get Started

[IMG: Clear dental aligner on a black surface with white background]

Retainers
SmileDirectClub's former dental professionals have partnered with SmileSet to make it easy and affordable for former SDC customers to get retainers. Order your custom retainers on subscription with SmileSet to help preserve your smile. If you're a former customer you can get deep discounts on subscription because you likely won't need any additional 3D scans or putty impressions.

Order Retainers

Oral Care
SmileSet offers a complete line of truly premium oral care products to keep your smile bright and healthy. Ranging from toothbrushes and floss to whitening and appliance cleaners we help keep your dental assets in mint condition. Plus, we still offer the SmileDirectClub customer favored lip balm!

Shop Now

Price

$995.00
$5000+
Office Visits

None required
Monthly
Treatment Time

4-6 months
18-24 months
Visibility

Nearly invisible
Metal visible
Doctor Reviewed

Yes
Yes

100+ Patents

FDA-Cleared

2M+ Happy Customers

BPA-Free Materials

[H2]
Frequently Asked Questions
About SmileSet & SmileDirectClub

What happened to SmileDirectClub?

SmileDirectClub ceased operations in 2023. SmileSet acquired their technology and assets, allowing us to incorporate their innovative platform into our comprehensive approach to smile care.

What does "SmileSet – powered by SmileDirectClub" mean?

SmileSet acquired the groundbreaking technology and assets of SmileDirectClub! This includes the 100+ patents which means we now own the innovative technology platform that revolutionized tele-dentistry! Your SmileSet products benefit from technology used for over a decade that has successfully transformed over 2 million smiles worldwide.

Is SmileSet the same company as SmileDirectClub?

No. SmileSet is a distinct business entity that purchased SmileDirectClub's assets. While we acquired their technological innovations, SmileSet operates with our own distinct business practices and customer commitments.

For Former SmileDirectClub Customers

I was a SmileDirectClub customer. What does this mean for me?

As part of our technology acquisition, SmileSet now supports some of the licensed dental professionals who worked with SmileDirectClub. This means you can order SmileSet retainers or night guards without needing new impressions in most cases. For aligner treatment, we require new impressions to ensure the best possible outcome. While we cannot honor SmileDirectClub's previous guarantees or warranties, we are offering special discounts on aligners for former SDC customers to help you continue your smile journey.

Can I continue my treatment if I was mid-treatment with SmileDirectClub?

For your safety and the best possible outcome, our dental professionals need to create a treatment plan based on your current smile position. We can't simply continue a treatment plan created by another company as this could compromise your results. We understand this is a difficult situation, and we want to help. That's why we offer a special discount for former SDC customers because we understand you've already invested in your smile journey and we're committed to helping you achieve your smile goals. Please contact our customer care team for more information about these options designed to help you continue your smile journey with SmileSet.

Will SmileSet honor SmileDirectClub's lifetime smile guarantee?

No. The SDC Lifetime Smile Guarantee no longer exists. As a separate company, SmileSet cannot honor SmileDirectClub's previous guarantees or warranties. However, we offer our own SmileSet Protection Plan to ensure your satisfaction with our products.

I was on a SmilePay Plan. What happens now?

SmileSet is not affiliated with SmilePay. For questions regarding your payments and other financial obligations with your previous SmilePay plan, please contact HFD at 1-877-874-3877, support@gohfd.com or visit their website at www.gohfd.com.

What about my SmileDirectClub aligners that never shipped?

Unfortunately, aligner orders that did not ship from SmileDirectClub cannot be fulfilled. However, SmileSet is offering special discounts for former SDC customers to begin a new treatment plan with us.

SmileSet Products & Services

How does SmileSet's treatment process work?

Our process begins with an impression kit or 3D scan (if you are located in NYC or Nashville). Your images are reviewed by a state-licensed dental professional who creates your custom treatment plan. Your aligners are manufactured using the same advanced technology that has successfully transformed millions of smiles and delivered to your door.

Do I need new impressions or scans to order SmileSet products?

As a former SmileDirectClub customer, we likely support your SDC-treating dental professional and therefore have your smile file on record. This means you can order retainers or night guards without needing new impressions in most cases! For aligners, we will need a new impression of your current smile. This is essential for our dental professionals to create an accurate and effective treatment plan tailored to your current needs.

How much do SmileSet products cost?

Aligners: $1,795 (financing available)Retainers: $149 per setNight Guards: $149 per guardSubscription options available for additional savings

Is SmileSet covered by insurance?

Visit our page here to learn more about pricing option, including how you can submit for insurance reimbursement.

SmileSet Reviews

[H2] Explore All Our Smile Solutions
Aligners
Retainers
Night Guards
All Products

Aligners
Retainers
Night Guards
All Products

[IMG: Clear Retainers - Return Customer]

Quick view

Clear Retainers - Return Customer

$119.40
$199.00

40% off

[IMG: Clear Retainers]

Quick view

Clear Retainers

$119.40
$199.00

40% off

[IMG: Two clear dental aligners on a beige surface with a white background]

Premium Clear Night Guard

$119.40
$199.00

40% off

[IMG: Two clear dental aligners on a beige surface with a white background]

Premium Clear Night Guard - Return Customer

$119.40
$199.00

40% off

[IMG: Ultrasonic Cleaner + UV Sanitizer]

[IMG: Ultrasonic Cleaner + UV Sanitizer]
[IMG: Ultrasonic Cleaner + UV Sanitizer]
[IMG: Ultrasonic Cleaner + UV Sanitizer]

Quick view

[IMG: Ultrasonic Cleaner + UV Sanitizer]

[IMG: Ultrasonic Cleaner + UV Sanitizer]

[IMG: Ultrasonic Cleaner + UV Sanitizer]

Ultrasonic Cleaner + UV Sanitizer

$69.99

[IMG: Rechargeable Ultrasonic Cleaner + UV Sanitizer]

[IMG: Rechargeable Ultrasonic Cleaner + UV Sanitizer]
[IMG: Rechargeable Ultrasonic Cleaner + UV Sanitizer]
[IMG: Rechargeable Ultrasonic Cleaner + UV Sanitizer]

Quick view

[IMG: Rechargeable Ultrasonic Cleaner + UV Sanitizer]

[IMG: Rechargeable Ultrasonic Cleaner + UV Sanitizer]

[IMG: Rechargeable Ultrasonic Cleaner + UV Sanitizer]

Rechargeable Ultrasonic Cleaner + UV Sanitizer

$79.99

[IMG: UV Sanitizing Travel Case + AirTag Storage]

Quick view

UV Sanitizing Travel Case + AirTag Storage

$49.99

[IMG: Vented Case with Mirror, Removal Tool & Floss Storage]

Quick view

Vented Case with Mirror, Removal Tool & Floss Storage

$29.99

[IMG: SmileSet Premium Whitening Kit]

[IMG: SmileSet Premium Whitening Kit]
[IMG: SmileSet Premium Whitening Kit]
[IMG: SmileSet Premium Whitening Kit]

Quick view

[IMG: SmileSet Premium Whitening Kit]

[IMG: SmileSet Premium Whitening Kit]

[IMG: SmileSet Premium Whitening Kit]

SmileSet Premium Whitening Kit

$75.00

[IMG: Hydrating Lip Balm Sphere - 4 Pack]

Quick view

Hydrating Lip Balm Sphere - 4 Pack

$12.99

[IMG: Premium Case]

Premium Case

$14.99

[IMG: SmileSet Premium Sensitive Whitening Strips]

SmileSet Premium Sensitive Whitening Strips

$34.99

[IMG: SmileSet Premium Universal Cleaning Tablets]

SmileSet Premium Universal Cleaning Tablets

$29.99

[IMG: Handheld Water Flosser]

[IMG: Handheld Water Flosser]
[IMG: Handheld Water Flosser]
[IMG: Handheld Water Flosser]

Quick view

[IMG: Handheld Water Flosser]

[IMG: Handheld Water Flosser]

[IMG: Handheld Water Flosser]

Handheld Water Flosser

$49.99

[IMG: SmileSet Premium Sonic Toothbrush]

[IMG: SmileSet Premium Sonic Toothbrush]
[IMG: SmileSet Premium Sonic Toothbrush]

Quick view

[IMG: SmileSet Premium Sonic Toothbrush]

[IMG: SmileSet Premium Sonic Toothbrush]

SmileSet Premium Sonic Toothbrush

$39.99

[IMG: SmileSet Premium Whitening Gel Pen Pack]

SmileSet Premium Whitening Gel Pen Pack

$34.99

[IMG: Premium Floss Picks]

Premium Floss Picks

$4.99

[IMG: Hydrating Lip Balm + Lip Gloss Duo - 4 Pack]

Hydrating Lip Balm + Lip Gloss Duo - 4 Pack

$14.99

[IMG: Twist-Up Lip Balm - 4 Pack]

Twist-Up Lip Balm - 4 Pack

$12.99

[IMG: Hydrating Lip Gloss - 4 Pack]

Hydrating Lip Gloss - 4 Pack

$12.99

[IMG: Woman holding a clear dental aligner against a plain background]

Quick view

Save $500

Save $500

Aligner Treatment

$1,295.00
$1,795.00

28% off

[IMG: Aligner Treatment]

Quick view

Save $500

Save $500

Aligner Treatment

$1,295.00
$1,795.00

28% off

[IMG: Impression Kit First - Aligner Treatment]

Impression Kit First - Aligner Treatment

$29.99

[IMG: Image]

[H2] Why Choose SmileSet?
Cutting-Edge Technology: SmileSet is now powered by technology with over 100 patents in dental innovation, refined through millions of smile transformationsProfessional Network: Every treatment plan is reviewed and approved by licensed dental professionals from our affiliated network

[H2] Your Smile Care
Proven Experience: Built on a decade of smile transformation expertise that has helped over 2 million customers achieve their smile goalsAll-in-One Solutions: Complete smile care from one trusted sourceSupport 24/7: Whether you have questions, need assistance, or just want to share your feedback, we’re here for you 24/7.

[H2] Quality You Can Trust
Quality Materials: Premium, BPA-free materials with Comfort-Edge Technology for better fitFDA-Cleared: Smile with confidence knowing your SmileSet aligners are FDA cleared.Made in USA: All of our aligners, retainers, and night guards are 100% custom made in America at our state-of-the-art 3D printing facility and shipped directly to you.

[IMG: Image]

[H2] Why Choose SmileSet?
Cutting-Edge Technology: SmileSet is now powered by technology with over 100 patents in dental innovation, refined through millions of smile transformationsProfessional Network: Every treatment plan is reviewed and approved by licensed dental professionals from our affiliated network

[H2] Your Smile Care
Proven Experience: Built on a decade of smile transformation expertise that has helped over 2 million customers achieve their smile goalsAll-in-One Solutions: Complete smile care from one trusted sourceSupport 24/7: Whether you have questions, need assistance, or just want to share your feedback, we’re here for you 24/7.

[H2] Quality You Can Trust
Quality Materials: Premium, BPA-free materials with Comfort-Edge Technology for better fitFDA-Cleared: Smile with confidence knowing your SmileSet aligners are FDA cleared.Made in USA: All of our aligners, retainers, and night guards are 100% custom made in America at our state-of-the-art 3D printing facility and shipped directly to you.

[H2]
See the Transformations
SmileDirectClub's technology has transformed over 2 million smiles worldwide. This advanced platform delivers predictable results you can see for yourself.

Explore Our Smile Gallery

The aligners are going GREAT...I see a noticeable change in one of the teeth on the bottom row that had never been turned on by the previous vendor I used...teeth have moved very nicely.

Scott
Clear Aligners Customer

The fit is perfect, and the material is definitely worth the price. Thank you so much for these retainers; I can already feel my smile and confidence returning

Jeremiah
Clear Retainers Customer

Great purchase! The ultrasonic cleaner and UV sanitizer works very well! I wished I ordered it sooner with the cleaning tablets. Previously, I was soaking my retainers in a little bowl with dis
15000 chars
SUB-PAGE (https://smiledirectclub.com/products/smileset-rechargeable-ultrasonic-w-uv-light/) What Happened to SmileDirectClub? | SmileSet
[H2]
What Happened to SmileDirectClub?

SmileSet has acquired SmileDirectClub's groundbreaking technology and assets, incorporating their innovative patents and manufacturing systems into our established business. Experience the same trusted technology that has transformed over 2 million smiles worldwide, now enhanced with SmileSet's comprehensive approach to orthodontic care.

[H2]
Former SmileDirectClub Customer?
As a former SmileDirectClub client, you may qualify for special, deep discounts! Watch out for messages from our team or reach out to us here so we can get your smile set.

Aligners
SmileSet offers Aligner Treatments for former SmileDirectClub customers. We provide a special $800 discount for former SDC customers to help you continue your smile journey with clear aligners. Our state-licensed dental professionals will create a new treatment plan tailored to your current smile position to support you every step of the way.

Get Started

[IMG: Clear dental aligner on a black surface with white background]

Retainers
SmileDirectClub's former dental professionals have partnered with SmileSet to make it easy and affordable for former SDC customers to get retainers. Order your custom retainers on subscription with SmileSet to help preserve your smile. If you're a former customer you can get deep discounts on subscription because you likely won't need any additional 3D scans or putty impressions.

Order Retainers

Oral Care
SmileSet offers a complete line of truly premium oral care products to keep your smile bright and healthy. Ranging from toothbrushes and floss to whitening and appliance cleaners we help keep your dental assets in mint condition. Plus, we still offer the SmileDirectClub customer favored lip balm!

Shop Now

Price

$995.00
$5000+
Office Visits

None required
Monthly
Treatment Time

4-6 months
18-24 months
Visibility

Nearly invisible
Metal visible
Doctor Reviewed

Yes
Yes

100+ Patents

FDA-Cleared

2M+ Happy Customers

BPA-Free Materials

[H2]
Frequently Asked Questions
About SmileSet & SmileDirectClub

What happened to SmileDirectClub?

SmileDirectClub ceased operations in 2023. SmileSet acquired their technology and assets, allowing us to incorporate their innovative platform into our comprehensive approach to smile care.

What does "SmileSet – powered by SmileDirectClub" mean?

SmileSet acquired the groundbreaking technology and assets of SmileDirectClub! This includes the 100+ patents which means we now own the innovative technology platform that revolutionized tele-dentistry! Your SmileSet products benefit from technology used for over a decade that has successfully transformed over 2 million smiles worldwide.

Is SmileSet the same company as SmileDirectClub?

No. SmileSet is a distinct business entity that purchased SmileDirectClub's assets. While we acquired their technological innovations, SmileSet operates with our own distinct business practices and customer commitments.

For Former SmileDirectClub Customers

I was a SmileDirectClub customer. What does this mean for me?

As part of our technology acquisition, SmileSet now supports some of the licensed dental professionals who worked with SmileDirectClub. This means you can order SmileSet retainers or night guards without needing new impressions in most cases. For aligner treatment, we require new impressions to ensure the best possible outcome. While we cannot honor SmileDirectClub's previous guarantees or warranties, we are offering special discounts on aligners for former SDC customers to help you continue your smile journey.

Can I continue my treatment if I was mid-treatment with SmileDirectClub?

For your safety and the best possible outcome, our dental professionals need to create a treatment plan based on your current smile position. We can't simply continue a treatment plan created by another company as this could compromise your results. We understand this is a difficult situation, and we want to help. That's why we offer a special discount for former SDC customers because we understand you've already invested in your smile journey and we're committed to helping you achieve your smile goals. Please contact our customer care team for more information about these options designed to help you continue your smile journey with SmileSet.

Will SmileSet honor SmileDirectClub's lifetime smile guarantee?

No. The SDC Lifetime Smile Guarantee no longer exists. As a separate company, SmileSet cannot honor SmileDirectClub's previous guarantees or warranties. However, we offer our own SmileSet Protection Plan to ensure your satisfaction with our products.

I was on a SmilePay Plan. What happens now?

SmileSet is not affiliated with SmilePay. For questions regarding your payments and other financial obligations with your previous SmilePay plan, please contact HFD at 1-877-874-3877, support@gohfd.com or visit their website at www.gohfd.com.

What about my SmileDirectClub aligners that never shipped?

Unfortunately, aligner orders that did not ship from SmileDirectClub cannot be fulfilled. However, SmileSet is offering special discounts for former SDC customers to begin a new treatment plan with us.

SmileSet Products & Services

How does SmileSet's treatment process work?

Our process begins with an impression kit or 3D scan (if you are located in NYC or Nashville). Your images are reviewed by a state-licensed dental professional who creates your custom treatment plan. Your aligners are manufactured using the same advanced technology that has successfully transformed millions of smiles and delivered to your door.

Do I need new impressions or scans to order SmileSet products?

As a former SmileDirectClub customer, we likely support your SDC-treating dental professional and therefore have your smile file on record. This means you can order retainers or night guards without needing new impressions in most cases! For aligners, we will need a new impression of your current smile. This is essential for our dental professionals to create an accurate and effective treatment plan tailored to your current needs.

How much do SmileSet products cost?

Aligners: $1,795 (financing available)Retainers: $149 per setNight Guards: $149 per guardSubscription options available for additional savings

Is SmileSet covered by insurance?

Visit our page here to learn more about pricing option, including how you can submit for insurance reimbursement.

SmileSet Reviews

[H2] Explore All Our Smile Solutions
Aligners
Retainers
Night Guards
All Products

Aligners
Retainers
Night Guards
All Products

[IMG: Clear Retainers - Return Customer]

Quick view

Clear Retainers - Return Customer

$119.40
$199.00

40% off

[IMG: Clear Retainers]

Quick view

Clear Retainers

$119.40
$199.00

40% off

[IMG: Two clear dental aligners on a beige surface with a white background]

Premium Clear Night Guard

$119.40
$199.00

40% off

[IMG: Two clear dental aligners on a beige surface with a white background]

Premium Clear Night Guard - Return Customer

$119.40
$199.00

40% off

[IMG: Ultrasonic Cleaner + UV Sanitizer]

[IMG: Ultrasonic Cleaner + UV Sanitizer]
[IMG: Ultrasonic Cleaner + UV Sanitizer]
[IMG: Ultrasonic Cleaner + UV Sanitizer]

Quick view

[IMG: Ultrasonic Cleaner + UV Sanitizer]

[IMG: Ultrasonic Cleaner + UV Sanitizer]

[IMG: Ultrasonic Cleaner + UV Sanitizer]

Ultrasonic Cleaner + UV Sanitizer

$69.99

[IMG: Rechargeable Ultrasonic Cleaner + UV Sanitizer]

[IMG: Rechargeable Ultrasonic Cleaner + UV Sanitizer]
[IMG: Rechargeable Ultrasonic Cleaner + UV Sanitizer]
[IMG: Rechargeable Ultrasonic Cleaner + UV Sanitizer]

Quick view

[IMG: Rechargeable Ultrasonic Cleaner + UV Sanitizer]

[IMG: Rechargeable Ultrasonic Cleaner + UV Sanitizer]

[IMG: Rechargeable Ultrasonic Cleaner + UV Sanitizer]

Rechargeable Ultrasonic Cleaner + UV Sanitizer

$79.99

[IMG: UV Sanitizing Travel Case + AirTag Storage]

Quick view

UV Sanitizing Travel Case + AirTag Storage

$49.99

[IMG: Vented Case with Mirror, Removal Tool & Floss Storage]

Quick view

Vented Case with Mirror, Removal Tool & Floss Storage

$29.99

[IMG: SmileSet Premium Whitening Kit]

[IMG: SmileSet Premium Whitening Kit]
[IMG: SmileSet Premium Whitening Kit]
[IMG: SmileSet Premium Whitening Kit]

Quick view

[IMG: SmileSet Premium Whitening Kit]

[IMG: SmileSet Premium Whitening Kit]

[IMG: SmileSet Premium Whitening Kit]

SmileSet Premium Whitening Kit

$75.00

[IMG: Hydrating Lip Balm Sphere - 4 Pack]

Quick view

Hydrating Lip Balm Sphere - 4 Pack

$12.99

[IMG: Premium Case]

Premium Case

$14.99

[IMG: SmileSet Premium Sensitive Whitening Strips]

SmileSet Premium Sensitive Whitening Strips

$34.99

[IMG: SmileSet Premium Universal Cleaning Tablets]

SmileSet Premium Universal Cleaning Tablets

$29.99

[IMG: Handheld Water Flosser]

[IMG: Handheld Water Flosser]
[IMG: Handheld Water Flosser]
[IMG: Handheld Water Flosser]

Quick view

[IMG: Handheld Water Flosser]

[IMG: Handheld Water Flosser]

[IMG: Handheld Water Flosser]

Handheld Water Flosser

$49.99

[IMG: SmileSet Premium Sonic Toothbrush]

[IMG: SmileSet Premium Sonic Toothbrush]
[IMG: SmileSet Premium Sonic Toothbrush]

Quick view

[IMG: SmileSet Premium Sonic Toothbrush]

[IMG: SmileSet Premium Sonic Toothbrush]

SmileSet Premium Sonic Toothbrush

$39.99

[IMG: SmileSet Premium Whitening Gel Pen Pack]

SmileSet Premium Whitening Gel Pen Pack

$34.99

[IMG: Premium Floss Picks]

Premium Floss Picks

$4.99

[IMG: Hydrating Lip Balm + Lip Gloss Duo - 4 Pack]

Hydrating Lip Balm + Lip Gloss Duo - 4 Pack

$14.99

[IMG: Twist-Up Lip Balm - 4 Pack]

Twist-Up Lip Balm - 4 Pack

$12.99

[IMG: Hydrating Lip Gloss - 4 Pack]

Hydrating Lip Gloss - 4 Pack

$12.99

[IMG: Woman holding a clear dental aligner against a plain background]

Quick view

Save $500

Save $500

Aligner Treatment

$1,295.00
$1,795.00

28% off

[IMG: Aligner Treatment]

Quick view

Save $500

Save $500

Aligner Treatment

$1,295.00
$1,795.00

28% off

[IMG: Impression Kit First - Aligner Treatment]

Impression Kit First - Aligner Treatment

$29.99

[IMG: Image]

[H2] Why Choose SmileSet?
Cutting-Edge Technology: SmileSet is now powered by technology with over 100 patents in dental innovation, refined through millions of smile transformationsProfessional Network: Every treatment plan is reviewed and approved by licensed dental professionals from our affiliated network

[H2] Your Smile Care
Proven Experience: Built on a decade of smile transformation expertise that has helped over 2 million customers achieve their smile goalsAll-in-One Solutions: Complete smile care from one trusted sourceSupport 24/7: Whether you have questions, need assistance, or just want to share your feedback, we’re here for you 24/7.

[H2] Quality You Can Trust
Quality Materials: Premium, BPA-free materials with Comfort-Edge Technology for better fitFDA-Cleared: Smile with confidence knowing your SmileSet aligners are FDA cleared.Made in USA: All of our aligners, retainers, and night guards are 100% custom made in America at our state-of-the-art 3D printing facility and shipped directly to you.

[IMG: Image]

[H2] Why Choose SmileSet?
Cutting-Edge Technology: SmileSet is now powered by technology with over 100 patents in dental innovation, refined through millions of smile transformationsProfessional Network: Every treatment plan is reviewed and approved by licensed dental professionals from our affiliated network

[H2] Your Smile Care
Proven Experience: Built on a decade of smile transformation expertise that has helped over 2 million customers achieve their smile goalsAll-in-One Solutions: Complete smile care from one trusted sourceSupport 24/7: Whether you have questions, need assistance, or just want to share your feedback, we’re here for you 24/7.

[H2] Quality You Can Trust
Quality Materials: Premium, BPA-free materials with Comfort-Edge Technology for better fitFDA-Cleared: Smile with confidence knowing your SmileSet aligners are FDA cleared.Made in USA: All of our aligners, retainers, and night guards are 100% custom made in America at our state-of-the-art 3D printing facility and shipped directly to you.

[H2]
See the Transformations
SmileDirectClub's technology has transformed over 2 million smiles worldwide. This advanced platform delivers predictable results you can see for yourself.

Explore Our Smile Gallery

The aligners are going GREAT...I see a noticeable change in one of the teeth on the bottom row that had never been turned on by the previous vendor I used...teeth have moved very nicely.

Scott
Clear Aligners Customer

The fit is perfect, and the material is definitely worth the price. Thank you so much for these retainers; I can already feel my smile and confidence returning

Jeremiah
Clear Retainers Customer

Great purchase! The ultrasonic cleaner and UV sanitizer works very well! I wished I ordered it sooner with the cleaning tablets. Previously, I was soaking my retainers in a little bowl with dis
15000 chars
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
4374Review mentions (all pages)
6External proof links (all pages)
PageReviewsProof links
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/products/ultra-sonic-cleaner/ 729 1
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🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
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    }
}
/products/clear-retainer-new-impression-kit-needed/
{
    "@context": "https://schema.org",
    "@type": "Organization",
    "name": "Smileset",
    "url": "https://www.smileset.com",
    "logo": "https://cdn.shopify.com/s/files/1/0861/7453/1878/files/Stacked_Logo_Transparent.png?v=1735850413",
    "sameAs": [
        "https://www.instagram.com/smileset",
        "https://www.youtube.com/@smileset",
        "https://www.linkedin.com/company/smileset",
        "https://www.facebook.com/people/SmileSet/61573891492238/"
    ],
    "foundingDate": "2024-03",
    "contactPoint": {
        "@type": "ContactPoint",
        "email": "support@smileset.com",
        "contactType": "customer support",
        "contactOption": "CustomerService",
        "availableLanguage": [
            "English"
        ]
    },
    "aggregateRating": {
        "@type": "AggregateRating",
        "ratingValue": "4.4",
        "reviewCount": 49300,
        "bestRating": "5"
    }
}
/products/ultra-sonic-cleaner/
{
    "@context": "https://schema.org",
    "@type": "Organization",
    "name": "Smileset",
    "url": "https://www.smileset.com",
    "logo": "https://cdn.shopify.com/s/files/1/0861/7453/1878/files/Stacked_Logo_Transparent.png?v=1735850413",
    "sameAs": [
        "https://www.instagram.com/smileset",
        "https://www.youtube.com/@smileset",
        "https://www.linkedin.com/company/smileset",
        "https://www.facebook.com/people/SmileSet/61573891492238/"
    ],
    "foundingDate": "2024-03",
    "contactPoint": {
        "@type": "ContactPoint",
        "email": "support@smileset.com",
        "contactType": "customer support",
        "contactOption": "CustomerService",
        "availableLanguage": [
            "English"
        ]
    },
    "aggregateRating": {
        "@type": "AggregateRating",
        "ratingValue": "4.4",
        "reviewCount": 49300,
        "bestRating": "5"
    }
}
/products/smileset-rechargeable-ultrasonic-w-uv-light/
{
    "@context": "https://schema.org",
    "@type": "Organization",
    "name": "Smileset",
    "url": "https://www.smileset.com",
    "logo": "https://cdn.shopify.com/s/files/1/0861/7453/1878/files/Stacked_Logo_Transparent.png?v=1735850413",
    "sameAs": [
        "https://www.instagram.com/smileset",
        "https://www.youtube.com/@smileset",
        "https://www.linkedin.com/company/smileset",
        "https://www.facebook.com/people/SmileSet/61573891492238/"
    ],
    "foundingDate": "2024-03",
    "contactPoint": {
        "@type": "ContactPoint",
        "email": "support@smileset.com",
        "contactType": "customer support",
        "contactOption": "CustomerService",
        "availableLanguage": [
            "English"
        ]
    },
    "aggregateRating": {
        "@type": "AggregateRating",
        "ratingValue": "4.4",
        "reviewCount": 49300,
        "bestRating": "5"
    }
}

Your Diagnosis

Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.

Information Density 0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence 0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof 0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint 0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority 0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score 0 / 100
💡 Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)

These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.

Information Density

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Semantic Alignment

Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.

Trust & Proof

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Commodity Fingerprint

Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.

Identity & Authority

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.

B
BS Level
Dental Clinics & Orthodontics
43.2 Avg BS

Based on 65 businesses audited.

BS Detector

Dental Clinics & Orthodontics BS: SmileSet (acquired SmileDirectClub assets) (www.smiledirectclub.com)

https://www.smiledirectclub.com 📍 Industry: Dental Clinics & Orthodontics
60 BS / 100

SmileSet is a sophisticated exercise in brand-corpse reanimation, leveraging legacy metrics to mask a lack of current professional transparency. While it provides clear pricing, it operates behind a veil of anonymity that is unacceptable for a medical provider. The discrepancy between historical review counts and current forensic evidence suggests a deliberate attempt to manufacture trust.

Info Density Power-words vs. Substance ratio.
15
50% BS
Semantic Coherence Homepage promise vs. Sub-page reality.
5
25% BS
Trust & Proof Verifiable evidence vs. Trust Theatre.
18
90% BS
Commodity Fingerprint Detection of industry clichés/templates.
10
67% BS
Identity & Authority Expert verifiability & Schema depth.
12
80% BS

Immediately list the names and license numbers of the primary dental professionals overseeing treatment plans to close the authority gap. Provide direct links to the specific USPTO patent numbers cited to move the ‘100+ patents’ claim from fluff to substance. Remove the legacy 49k review count from structured data and replace it with verified reviews unique to the SmileSet entity. Add a dedicated technical page explaining the ‘Comfort-Edge’ manufacturing process with measurable specifications.

The website accurately identifies as a direct-to-consumer orthodontic provider, utilizing acquired intellectual property from the defunct SmileDirectClub. The content focuses exclusively on clear aligners, retainers, and oral care products, aligning perfectly with the Dental Clinics & Orthodontics category.

“The score of 60 is primarily driven by Trust and Proof manipulation (Pillar 3) and Authority Gaps (Pillar 5). The 49k review count in schema vs 729 in crawl is a critical credibility failure. The absence of named practitioners in a clinical category further inflates the BS score, despite the presence of transparent pricing.”

Verified Analysis Date: May 17, 2026 © 1EuroSEO Independent Evaluator — Non-Sponsored Result
Brand AI Reputation