Training Example: Angling Direct – Review the Data, Give Your Score & Compare to the Real AI Evaluation

[IMG: Fishing Rods]

Fishing Rods

[IMG: Fishing Reels]

Fishing Reels

[IMG: Fishing Bait & Additives]

Fishing Bait & Additives

[IMG: Fishing Terminal Tackle]

Fishing Terminal Tackle

[IMG: Fishing Chairs]

Fishing Chairs

[IMG: Fishing Bite Alarms]

Fishing Bite Alarms

[IMG: Fishing Luggage]

Fishing Luggage

[IMG: Fishing Bivvies & Shelters]

Fishing Bivvies & Shelters

[H1] Welcome to our Online UK Fishing Tackle Store!
Whether you have just joined the world of fishing or have been angling for years, we share the same love for this amazing pastime as you! That is why Angling Direct exists. We understand that fishing is for all, without boundaries or restrictions, to purely enjoy the pursuit that angling offers.
That is why we want to help with Getting Everyone Fishing.
Here at Angling Direct, we are committed to providing you an incredible selection of the brands and fishing tackle you love, fast and reliable delivery, and outstanding customer service. All whilst giving the best price possible – With our Price Checker
We are here, for the Anglers

We have kept ahead of the game over the years by remaining constantly aware of the changing needs of anglers, and we will continue to do so by always putting our customers' needs first.
Whether you are a beginner, novice, weekender, specialist, match winner, or syndicate member. We can help you dream big with our fantastic selection of fishing tackle. Whatever your target species, or ability and whether your fishing paradise is the beach, lake, canal, or river, you are in the right hands with the UK’s No. 1 online fishing tackle shop!
We opened our first superstore back in 2004. We have since grown to provide Match & Coarse Fishing, Predator Fishing, Specialist Fishing, Fly Fishing, Sea Fishing tackle, and Carp Fishing tackle both in stores and online. Now, you can shop for a variety of baits, fishing rods, fishing reels, fishing clothing, bait boats, tackle boxes, fishing chairs, bite alarms, bed chairs for fishing, fishing lures, and more, all at the most competitive prices.

Shop for Fishing Tackle In-Store!

Prefer to shop for your fishing gear in person or fancy a chat with our friendly team of anglers whilst you browse the latest fishing tackle selection? Simply enter your location and we'll show you the closest fishing stores in your area.
Many of our shops now offer fishing pole centres, bivvy and umbrella displays, and a selection of bedchairs to try out. We even have a ‘Catchers Corner’ for you to sit, grab a coffee and discuss local fishing venues!

Is it easy to learn to fish?

Angling Direct offers helpful resources and beginner tackle for your angling trips. Be sure to read up on what Fishing Licence you may need from the Environment Agency.
If you want to learn new tips, whether you are a novice angler or seasoned, we have some great fishing entertainment available on our Youtube Channel ADTV!
Our fishing videos offer anglers educational and insightful ways to catch some of the top fish species in the UK as well as interesting interviews with professional anglers within the angling community.
Get hooked on our fishing entertainment, starting with our ADTV video below!

[H1]
Store Locations

[H3] Find Fishing Tackle Shops Near Me

Welcome to the Angling Direct Store Finder! Are you looking for a new fishing spot or need to restock on some tackle? Let us help you locate the best local bait and tackle shops in your area! Here you can answer ‘where is the best fishing shop near me?’ by simply entering your postcode from your address and the miles you are willing to travel from your home or current address. You can also search by address by entering the city and country into our Store Finder. Click search for our map to zoom in on your area and present to all your nearby fishing tackle stores.

Search by postcode, city or region

With our store finder, it's easier than ever to find all of the supplies you'll need for a successful outing on any body of water. Whether you're into carp fishing, fly fishing, sea fishing, or just about any other type of angling - you can find the best fishing tackle from brands like Fox, Nash, Daiwa, Korda, RidgeMonkey, and more! Make sure that you have the right fishing gear before heading out. It can make all the difference.
You will notice that each of our stores mentions on the left-hand side offer further details such as store opening times and key features of our fishing shops. Some of our fishing tackle stores offer pole centres, Angling Trust coaches, and recycling bins for your old fishing lines.
You can also research each store further by clicking on their individual store pages.
Take a look at our store locator to find the store nearest you and start your fishing adventure now!

[H1]
Angling Direct Blog

[IMG: ADTV Match Masterclass - The Most Effective Rig in Fishing that can]

21 st June 2026

Everybody knows that the overshotted rig and the jigger rig are two of the most effective shallow fishing setups ever. We've tested it, we’ve filmed it underwater, and the results speak for themselves. The problem is that more and more fisheries
Continue reading →

[IMG: MyAD Competition - Win 48 hours fishing at Katlov with Sonik]

01 st June 2026

Thanks to Sonik for this months MyAD competition, we are able to offer one lucky MyAD member the chance to have a 48 hour session fishing at Katlov with the Sonik team! If that wasn't enough, the lucky winner will also receive free flights to the
Continue reading →

[IMG: Fishing The Top Kit Line - The EDGE You’re Missing - Match Masterclass]

24 th May 2026

Commercial fisheries have evolved massively over the years, with the fish now coming in closer than ever before. One tactic that’s become more effective than ever is fishing the top kit line. In this latest Match Masterclass, I'll explain why
Continue reading →

[IMG: Tench Fishing at its Finest - Netherwood Lakes - Phil Spinks Specimen Series]

17 th May 2026

For this episode of Specimen Series, I headed down to the Cotswolds to fish the stunning Netherwood Lakes. The venue is everything you could want from a classic tench water, with crystal clear water, lily pads, weed beds and plenty of beautiful fish
Continue reading →

[IMG: ADTV Amandas Angling - Back to My First 30lb Carp Lake… and It Was a STRUGGLE!]

05 th May 2026

For a few short weeks between the river season ending and tench fishing starting, I always find myself drawn back to where fishing first began for me, carp fishing. I love targeting different species throughout the year, but when spring finally
Continue reading →

[IMG: MyAD Competition - Win 24 Hours Fishing with Bonesy and a RidgeMonkey Tackle Box Bundle]

01 st May 2026

Thanks to Ridgemonkey for this months MyAD competition, we are able to offer one lucky MyAD member the chance to win 24 hours fishing with none other than Ridgemonkeys very own Bonesy! If that wasn't enough, the lucky winner will also receive a
Continue reading →

[IMG: Angling Direct Kettering - Grand Opening - Join us on Saturday 16th May]

22 nd April 2026

To celebrate the launch of our brand new Angling Direct Kettering store, we are hosting a Grand Opening Day on Saturday 16th May!  With several one off deals, competitions and special guests, this grand opening is not one to be missed! With the
Continue reading →

[IMG: ADTV Match Masterclass - Spring Meat Fishing Secrets - Fish Go CRAZY for This High Protein Bait]

19 th April 2026

Spring is finally here, and with it comes one of the best opportunities of the year to really put a solid net of fish together. As the water starts to warm, fish naturally begin searching for high-protein food sources, and that’s exactly where meat
Continue reading →

[IMG: MyAD Choice Awards 2026 - Best New Product]

15 th April 2026

The vote is now open for the MyAD Choice Awards 2026! Over the last year, there have been hundreds of new products grace our stores from small everyday items such as hooks, bait & clothing to larger one-time purchases such as rods, reels and
Continue reading →

[IMG: MyAD Choice Awards 2026 - Best Tech Product]

15 th April 2026

The vote is open for the MyAD Choice Awards 2026! Tech products have quickly become an essential for the modern angler. Whether it is a carp angler using anything from bivvy lights, to power banks and bait boats, to even predator anglers using
Continue reading →

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[H1]
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Delivery Information

Gift Cards

Orders and Payments

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MyAD

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[H2]
Delivery Information

[H3] UK

MyAD+
MyAD+ is a service that allows its members to pay a one-off annual fee of £9.99 instead of £6.99 on every order. This allows you to have all benefits of our Priority Delivery Service every time your order/basket value is over £25.
Minimum spend and cut-off times apply. Log into your account and sign up here, by doing so you are agreeing to these Terms & Conditions.

Delivery Costs and Timeframes
[H3] Priority Delivery

Order Total Amount
Delivery Cost
Delivery Time

Under £25
£9.99
1-2 working days*

£25 and Over
£6.99
1-2 working days*

* We aim to dispatch all priority orders within 1 working day and they will be sent on a 24-hour delivery service. Please note, that some items will be dispatched from one of our smaller locations and may have a slight delay.
[H3] Standard Delivery

Order Total Amount
Delivery Cost
Delivery Time

Under £25
£4.99
Up to 5 working days

£25 and Over
Free Delivery
Up to 5 working days

Items ordered on any business day (Monday - Friday) excluding Bank Holidays will usually be delivered up to 5 working days (excluding weekends).
Contact: [email protected]

Which courier service do we use?
We use DX and Royal Mail for our parcels, the courier used depends on the size of the parcel and the warehouse it has been shipped from. Your dispatch email will let you know which courier will be delivering your parcel and send a link to their website so you can track it.

How To Track My Parcel
All of our parcels are shipped with either DX or Royal Mail, you should receive a link in your email along with your tracking number.
If your parcel is shipped via DX, you can track your parcel here.
If your parcel is shipped via Royal Mail, you can track your parcel here.

My Tracking Number Doesn't Work
Your tracking number should go live when it gets its first scan by the courier, this will usually be within 1 working day of receiving your dispatch email.
There also might be multiple tracking numbers for the same shipment, on occasions where there is more than one parcel shipped at the same time, a ^ will separate the tracking numbers. You will need to put each tracking number into the courier's tracking website separately.
If you still find that you are having issues, please reach out to us using the contact form below.

Contact Us

What happens if I'm not in when the courier attempts to deliver my parcel?
When a parcel cannot be delivered you will be notified by our courier with a range of re-delivery options.

If your parcel is being delivered by Royal Mail they will automatically attempt delivery on the next working day.
If your parcel is being delivered by DX, you must organise redelivery through the courier's website using the tracking details provided in your dispatch email.

If the delivery is unsuccessful after 3 attempts, it will be returned to Angling Direct and treated as a failed delivery. If this happens, you can either request for it to be reshipped or request a refund through your original payment method. Should we not hear from you, an automatic refund will be processed and a confirmation will be sent to you.

Can My Parcel Be Left Safe?
We do not offer a leave safe option on our DX parcels. If you do liaise with the courier (DX) for your parcel to be left in a safe place, this is done so at your own risk. Angling Direct cannot be held responsible for any 'leave safe' parcels which are not received.Royal Mail Offer an Opt Out service for leave safe. To Opt Out of this service please download the Royal Mail App to Opt out or to set your leave safe Options. Angling Direct cannot be held responsible for any 'leave safe' parcels which are not received.

What to do if there is a problem with a delivery
Angling Direct relies upon the services of third party couriers, and whilst we endeavour to ‘keep to our word’ there can be occasions when the couriers let us down and do not deliver within the specified delivery time.
If the parcel does not arrive when you expect it or there is a problem with your delivery then please don't hesitate to contact our customer service team using the contact form below. We will then work with the courier to ensure a delivery day is provided.

Contact Us

[H3] EU

How to Place an Order Outside of the UK
To order outside of the UK, please visit one of our European websites. All orders to the EU are dispatched from our warehouse in The Netherlands.
anglingdirect.eu (Website in English)
anglingdirect.de (Website in German / Website auf Deutsch)
anglingdirect.fr (Website in French / Site web en français)
anglingdirect.nl (Website in Dutch / Website in het Nederlands)

[H2]
Gift Cards

[H3] Gift Cards

Angling Direct Gift Cards
You can purchase Angling Direct gift cards in various denominations (minimum £10, maximum £1000), either in-store or online. Each gift card comes with a presentation card and envelope.
The recipient can use the gift card to make purchases online or in-store, up to the amount specified on the card.
You can also use it to make purchases via telephone, either as a partial or full payment for goods. If you don’t spend the total value of the gift card(s) in one transaction, the remaining balance will stay on the gift card for you to use at a later date.
Please note the following:

Gift cards cannot be used for finance orders (Novuna)
Gift cards remain valid for 24 months from the date of purchase.
Gift cards cannot be exchanged for cash.
Gift cards are non-refundable.
Gift Cards are entered at Check out and Not in the "Discount Code" box

How do I use a gift card?
Gift cards can be used either online or in-store. To use your gift card online, it must be entered at the checkout stage under 'payment information'.
If you try to enter the 16-digit number into 'discount code', it will not recognise it.
You can check your gift card's balance using our Gift Card Checker.

Using An Angling Direct Gift Card Online
Shop as usual on the website and then proceed to checkout. During checkout, you’ll be asked to enter a 16-digit code, which can be found on the back of each gift card you wish to use  (for multiple gift cards, enter one set of codes at a time).
After entering the gift card code, your order balance will be automatically updated with credit to the value of the gift card(s). You can then use a debit or credit card to complete your purchase if there's any remaining balance to pay.
If you don’t spend the total value of the gift card(s), the remaining balance will stay on the gift card for you to use at a later date.
If you need to return item(s) purchased online where gift card(s) were used as payment, either in part or in full, we will apply the credit to either your existing gift card or issue a new gift card which can be used for future purchases.*
If you find that your gift card is not accepted at checkout, check the card number, and try again. If you continue to experience difficulties, please use our gift card checker to check the status and value of your gift card.
*Please note that if gift card(s) are used as a partial payment on an order you return, the payment will be refunded pro rata.

Contact Us

[H2]
Orders and Payments

[H3] Payments

Which Payment Options Are Available?
For all orders, we accept the majority of credit & debit cards, including Visa, Mastercard & Maestro UK. We do not accept American Express.
Other available payment methods:
- Paypal
- Klarna (buy now pay later) is available for all orders up to £300.
- We also offer finance on all orders over £300. You can read more about finance here.
Note: We do not hold any of your payment information on our servers, all information is securely encrypted to the verified payment authorities, mentioned above. This ensures that your payment information is kept confidential and cannot be accessed by anyone.

I've Been Charged Twice
If your bank is showing that two payments have come out of your account, it might be that the first payment was unsuccessful and it will bounce back into your account, usually within a couple of days.
Should this not be the case, please contact us using the form below so we can look into this.

Contact Us

A payment has come out of my bank but I haven’t received an order confirmation
You should receive an order confirmation as soon as the order has been placed, if you haven't it could be because your email address was entered incorrectly.
Please contact us using the form below with your order details and the address(es) on the order so we can locate it for you. We can then provide you with your order number where you can keep up to date with your order here.

Contact Us

Do you have any discount codes
All of our discount codes are released via email or social media.
If you’ve not already signed up for our newsletter, you can subscribe and save up by entering your email address at the bottom of our website.
Or follow us below:
Facebook
Twitter
Instagram
YouTube
AD Blog

How do I use a discount code?
First of all you'll need to have some products added to your shopping basket. To do this just find a product you like and hit "Add To Basket".
Then once you have at least one product in your basket head to the top right of the site and hover over "Basket". You'll see a drop-down with a button that says "View Shopping Basket". Click this and you'll be taken to your Shopping Basket.
In the lower part of your Shopping Basket page, you'll see the area where you can enter your discount code. Once applied, this will then be deducted from the total price of your basket.

I have a discount code but it doesn’t work.
All of our discount codes are released via email or social media. Please check where you got the code from as some discount code sites list codes which aren’t legitimate for Angling Direct.
If you have a code that you think should be valid but isn’t working, please ensure you check the following:

Is the code valid both in-store and/or online
(If applicable) Is the code being used within the validation date

Terms, conditions, and exclusions apply.
Please find our terms and conditions here
If you continue to have any issues please contact us below with the details and we will take a look for you.

Contact Us

[H3] Orders

Change of Email Address
Once an order has been submitted, we’re unable to change the email address associated with it. This helps protect your order details and ensure secure communication.
If you need to update your email for future purchases, you can do so by editing your account information in your profile settings.
For updates or support related to your current order, we’ll continue to use the email address originally provided.

Ordering Gifts
If you're purchasing for a gift or special occasion and prefer the recipient not to see the contents, please note:

We do not offer a gift wrap service.

Some products may arrive in the manufacturer’s original packaging, which can reveal the item inside.

If you're buying items as Christmas gifts, please be aware:

While we offer an extended returns policy during the festive period, we strongly recommend that all items are checked for faults or damage before being wrapped.

If you receive an incorrect item or your order arrives damaged, this must be reported to our Customer Services Team within 5 days of receipt.

Contact Us

How do I check my order status?
Once you have placed a new order, you will receive an e-mail containing an order number to confirm that the order has been placed successfully.
You can also check the status of your order at any time on the Angling Direct website. If you placed the order through your account you can view any updates by clicking here. If you haven't got an account, we send updates to the email provided and you can still view updates on our website by clicking on the link here.
You will also receive email updates whenever there is a change in the status of your order. Once your order has shipped you will receive an email with your tracking information.

Order Status
Status Meaning

Processing
Your order has been successful and is in the queue with our warehouse.

Complete
Your order has been shipped from our warehouse, you will have received an email with your tracking number.

Closed
Your order has been refunded.

I've made an error with my details
If your details are entered incorrectly at checkout, this may cause delays in dispatch or delivery of your item. Angling Direct does not make changes to order details unless they are requested directly by the customer. Any errors in the address, email, or telephone number are entered at the point of checkout, and Angling Direct cannot accept responsibility for delays caused by incorrect information provided during ordering.
Please note that we cannot change delivery information for Royal Mail parcels once they are in transit. Any delivery changes must be made directly by the customer through the Royal Mail APP.
For DX deliveries, address changes may also result in delays while the updated information is processed.

Contact Us

How do we notify you about delivery?
Once your order is ready to be dispatched, we will send you a notification email.The dispatch email will have the delivery tracking number, which you can use on the Couriers website to identify the current location and status of your order.Your tracking number should go live when it receives its first scan by the courier, this will usually be within 1 working day of receiving your dispatch email.
If only part of the items ordered is ready to be dispatched, we will process this for you as soon as possible and the remaining items will be delivered as soon as they are available and in stock.Please note, that some items are occasionally dispatched from one of our smaller warehouses and may have a small delay.

What couriers do we use?
We use DX and Royal Mail, the courier used depends on the size of the parcel and the warehouse it has been shipped from. Your dispatch email will let you know which courier will be delivering your parcel; a link to their website will also be provided in order to track your parcel.

Only part of my order has shipped
To have the widest range of products available on our website we show stock that is available in all of our warehouses. Where possible we will send your order at the same