Industry Context — Common BS Fingerprints in Ecommerce & Online Retail
Generic Claims:
best prices online, free shipping on everything, satisfaction guaranteed or your money back, trusted by thousands…
Red Flags:
no business address or company registration, manufacturer stock photos as product images, prices dramatically below market with no explanation, no return policy or extremely restrictive terms…
Semantic Drift Patterns:
homepage claims premium but product pages show dropshipped goods, claims handmade or artisan but product images are manufacturer stock, homepage says ethically sourced but no supply chain information, claims exclusive products but same items found on Amazon and AliExpress…
Proof Expectations:
verifiable business registration and address, real product photographs not manufacturer stock images, third-party reviews on independent platforms (Trustpilot, Google), clear return and refund policy with process details…
Babyshop
(https://babyshop.com) 📸 Data Snapshot: June 21, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Babyshop – Shop premium children's clothes and baby gear – Babyshop.com (https://babyshop.com)
Title
Babyshop – Shop premium children's clothes and baby gear – Babyshop.com
Meta
At Babyshop you will find premium children's clothes for your baby and child from 0-10 years. We have brands like Kuling, Reima, Mini Rodini, Bobo Choses and more.
H1 Kuling
H2 STO
H2 Summer Essentials
H2 Beachwear
H2 Footer
H3 Empty cart
H3 Latest Arrivals ❤
H3 Popular Brands
H3 Get 15% off your first order!*
H3 Information
H3 Terms & conditions
H3 Customer Care
H3 Information
H3 Terms & conditions
H3 Customer Care
H3 Popular now
H4 See all
H4 Swimwear
H4 Sandals
H4 Sun hats
H4 Sunglasses
H4 Beach Toys
H4 Ralph Lauren
H4 Bobo Choses
H4 Molo
H4 Konges Sløjd
H4 Louise Misha
H4 Copenhagen Colors
H4 Kavat
H4 Veja
H4 New Balance
H4 Viking
H4 Reima
H4 Kuling
H4 Elodie
H4 BIBS
H4 Babybjörn
H4 Liewood
H4 CamCam
H4 Ergobaby
H4 Kid's Concept
H4 Little Dutch
H4 Konges Sløjd
H4 Teddykompaniet
H4 Bon Ton Toys
H4 Liewood
H4 Falsterbo UV Sun Hat Tofu
H4 San Marino Unlined Rain Set Blackberry
H4 Ottawa Lined Rain Set Dove Blue Dalmatian
H4 GOTS Isotta Dress Raspberry Check
H4 San Marino Unlined Rain Set Purple Mauve Flower
H4 Falsterbo UV Sun Hat Rainbow Hearts
H5 Kuling
H5 Kuling
H5 Kuling
H5 Konges Sløjd
H5 Kuling
H5 Kuling
H6 Scoot and Ride, Havaianas, and more
REPEATED_BODY en-us | Babyshop – Shop premium children's clothes and baby gear – Babyshop.com (https://babyshop.com/en-gb/en-us/)
Title
en-us | Babyshop – Shop premium children's clothes and baby gear – Babyshop.com
Meta
Shop en-us at Babyshop United Kingdom. Browse our selection of products with fast delivery and great prices.
H1 404
H2 Footer
H3 Empty cart
H3 Get 15% off your first order!*
H3 Information
H3 Terms & conditions
H3 Customer Care
H3 Information
H3 Terms & conditions
H3 Customer Care
HEADING_REPEATED_BODY Footwear – Babyshop – Kids Footwear Online (https://babyshop.com/en-gb/footwear/)
Title
Footwear – Babyshop – Kids Footwear Online
Meta
Footwear – Babyshop – Discover the latest in kids footwear
H1 Footwear
H2 Footer
H3 Empty cart
H3 Get 15% off your first order!*
H3 Information
H3 Terms & conditions
H3 Customer Care
H3 Information
H3 Terms & conditions
H3 Customer Care
H3 Gender
H3 Price
H3 Size
H3 Brand
H3 Category
H3 Product Type
H3 Gender
H3 Price
H3 Size
H3 Brand
H3 Category
H3 Product Type
H4 Mollösund Sandals Dusty Pink
H4 Madrid Canvas Sneakers Red
H4 Edsbro XC Learn-to-walk Shoe Bright Blue
H4 Rain Boots Ankles Greyish Green
H4 Roi Rain Boot Low Cameo Brown
H4 Lyckorna Sandals Foggy White
H4 Lofoten Waterproof Sneakers Black
H4 Dublin Rubber Boots Dove Blue
H4 Ystad Barefoot Sneaker Dusty Pink
H4 Viken Rubber Boots Dusty Pink
H4 Visby Sandals Light Green
H4 Seattle Waterproof Sneakers Always Black
H4 Madrid Canvas Sneakers Dove Blue Check
H4 Engelberg Winterboots Lilac Flower
H4 Mollösund Sandals Dove Blue
H4 Sandals Lomalla Navy
H4 Manon Swim Shoes Coeur Eclipse
H4 Lyckorna Sandals Brown
H4 2750 Kids Raffia Sneakers Beige Laurel-purp
H4 Sneakers Esplar Platine White
H4 Engelberg Winterboots Foggy White Apple
H4 Isaberg Winter Boots Always Black
H4 Grebbestad Swim Shoes Dusty Rose
H4 Viken Rubber Boots Taupe
H4 Caracas Rubberboots Mustard
H4 Blidö Sandals Light Pink
H4 Zhappy Slip-On Slippers Pistachio
H4 Bre Sandals Dark Rose
H4 Malti Swim Shoes Mirage Minu
H4 Viken Rubber Boots Pale Green Ladybug
H4 Rantaan Barefoot Sandals Breezy Violet
H4 Yxhult 2.0 XC Misty Rose
H4 Mandal Sandals Brown
H4 Wings Kids Spectra Yellow
H4 Aktiv Chelsea Winter Rubber Boots Rain Drum
H4 Merle Frill Swim Shoes Cherry Coeur Rose
H4 V-90 Sneakers Petale Mary Tag Natural
H4 Klövsjö Winterboots Always Black
H4 Rantaan Barefoot Sandals Navy
H4 Roi Block Rain Boots Peach Blossom
H5 Kuling
H5 Kuling
H5 Kavat
H5 Reima
H5 Konges Sløjd
H5 Kuling
H5 Kuling
H5 Kuling
H5 Kuling
H5 Kuling
H5 Kuling
H5 Kuling
H5 Kuling
H5 Kuling
H5 Kuling
H5 Reima
H5 Konges Sløjd
H5 Kuling
H5 Superga
H5 Veja
H5 Kuling
H5 Kuling
H5 Kuling
H5 Kuling
H5 Kuling
H5 Kavat
H5 Molo
H5 Liewood
H5 Konges Sløjd
H5 Kuling
H5 Reima
H5 Kavat
H5 Kuling
H5 Tretorn
H5 Tretorn
H5 Konges Sløjd
H5 Veja
H5 Kuling
H5 Reima
H5 Konges Sløjd
HEADING_REPEATED_BODY Baby – Babyshop – Baby Products Online (https://babyshop.com/en-gb/baby/)
Title
Baby – Babyshop – Baby Products Online
Meta
Baby – Babyshop – Discover the latest in the baby category
H1 Baby
H2 Footer
H3 Empty cart
H3 Get 15% off your first order!*
H3 Information
H3 Terms & conditions
H3 Customer Care
H3 Information
H3 Terms & conditions
H3 Customer Care
H3 Gender
H3 Price
H3 Size
H3 Brand
H3 Category
H3 Product Type
H3 Gender
H3 Price
H3 Size
H3 Brand
H3 Category
H3 Product Type
H4 Colour Holiday Bow 2-pack Round Latex Pacifiers Ivory Plum
H4 Studio Colour Fusion 2-pack Round Latex Pacifiers Lilac Plum Mix
H4 Boheme Baby Glass Bottle 120 Ml Violet Sky
H4 Pacifier Clip Lavender Love
H4 Boheme 4-Pack Round Latex Pacifiers Ivory Blush Blossom Dusky Lilac
H4 Studio Colour Polka 2-pack Round Latex Pacifiers Baby Pink Mocha
H4 Long-sleeved Baby Bib Fairytale Forest
H4 Pacifier Box Iron
H4 Boheme Baby Glass Bottle 120 Ml Blush
H4 Boheme Baby Glass Bottle 240 Ml Blush
H4 Boheme 2-pack Round Latex Pacifiers Vanilla Candy Apple
H4 Studio Colour Polka 2-pack Round Latex Pacifiers Blossom Candy Apple
H4 Studio Colour Polka 2-pack Round Latex Pacifiers Petal Cactus
H4 Colour 2-pack Anatomical Latex Pacifiers Vanilla Candy Apple
H4 Bamboo Pacifier 0-3M Blushing Pink
H4 Baby Bib Garden Leo's Resort
H4 Binky Bloom Pacifier Silicone 3M+ Powder Pink
H4 Supreme Glow 2-pack Symmetrical Silicone Pacifier Blush Vanilla
H4 Binky Bloom Pacifier Latex For Newborn 0-6M Vanilla White
H4 Boheme 2-pack Round Latex Pacifiers Violet Sky Mauve
H4 Studio Colour Jasmine 2-pack Round Latex Pacifiers Ivory Mix
H4 BIBS x Liberty Pacifier Box Ivory Blush
H4 Infinity 2-pack Anatomical Silicone Pacifiers Ivory Blush
H4 Try-it Collection Pacifiers Baby Blue
H4 Try-it Collection Pacifiers Vanilla
H4 Binky Bloom Pacifier Silicone 3M+ Vanilla White
H4 Snuggle Blanket Kind-hearted Candy
H4 Pointelle Blanket Creamy White
H4 Pacifier Pure Khaki
H4 Braided Pacifier Clip Cloud Iron
H4 Studio Colour Fusion 2-pack Round Latex Pacifiers Baby Blue Petrol Mix
H4 Baby Bib Blue Garden Light
H4 Pacifier Bambi Darling
H4 Infinity 2-pack Anatomical Silicone Pacifiers Ivory Sage
H4 Play Mat – Tender Blue
H4 Braided Pacifier Clip Sage Ivory
H4 Colour 2-pack Round Latex Pacifiers Ivory Sage
H4 Pacifier Box Blossom
H4 Grow & Flow Bottle Set Ivory
H4 Colour 2-pack Round Latex Pacifiers Woodchuck Blush
H5 BIBS
H5 BIBS
H5 BIBS
H5 Elodie
H5 BIBS
H5 BIBS
H5 Elodie
H5 BIBS
H5 BIBS
H5 BIBS
H5 BIBS
H5 BIBS
H5 BIBS
H5 BIBS
H5 Elodie
H5 Elodie
H5 Elodie
H5 BIBS
H5 Elodie
H5 BIBS
H5 BIBS
H5 BIBS
H5 BIBS
H5 BIBS
H5 BIBS
H5 Elodie
H5 Elodie
H5 Elodie
H5 Elodie
H5 BIBS
H5 BIBS
H5 Elodie
H5 Elodie
H5 BIBS
H5 Elodie
H5 BIBS
H5 BIBS
H5 BIBS
H5 BIBS
H5 BIBS
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE · THIN (https://babyshop.com) Babyshop – Shop premium children's clothes and baby gear – Babyshop.com
[H1] Kuling DISCOVER NOW [H2] STO SHOP NOW [H4] See all [H4] Swimwear [H4] Sandals [H4] Sun hats [H4] Sunglasses [H4] Beach Toys [H2] Summer Essentials DISCOVER NOW [H2] Beachwear DISCOVER NOW [H1] [H3] Latest Arrivals ❤ [H6] Scoot and Ride, Havaianas, and more DISCOVER NOW [H1] Gifts for Babyshower DISCOVER NOW [H3] Popular Brands [H4] Ralph Lauren [H4] Bobo Choses [H4] Molo [H4] Konges Sløjd [H4] Louise Misha [H4] Copenhagen Colors [H1] Footwear DISCOVER NOW [H4] Kavat [H4] Veja [H4] New Balance [H4] Viking [H4] Reima [H4] Kuling [H1] Everything for your baby DISCOVER NOW [H4] Elodie [H4] BIBS [H4] Babybjörn [H4] Liewood [H4] CamCam [H4] Ergobaby
658 chars
SUB-PAGE · THIN (https://babyshop.com/en-gb/en-us/) en-us | Babyshop – Shop premium children's clothes and baby gear – Babyshop.com
[H3] Get 15% off your first order!* Sign up for our newsletter and get 10% off your first order! Be the first to discover exclusive deals and the latest trends in kids’ fashion.
177 chars
SUB-PAGE · THIN (https://babyshop.com/en-gb/footwear/) Footwear – Babyshop – Kids Footwear Online
[H3] Get 15% off your first order!* Sign up for our newsletter and get 10% off your first order! Be the first to discover exclusive deals and the latest trends in kids’ fashion.
177 chars
SUB-PAGE · THIN (https://babyshop.com/en-gb/baby/) Baby – Babyshop – Baby Products Online
FilterFilter & SortReset [H3] Gender Flickor (379)Pojkar (318) [H3] Price 0 GBP241 GBP [H3] Size [H3] Brand [H3] Category [H3] Product Type Apply filterRelevance390 products390 productsRelevance
199 chars
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
0Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 0 |
| /en-gb/en-us/ | 0 | 0 |
| /en-gb/footwear/ | 0 | 0 |
| /en-gb/baby/ | 0 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "Organization",
"@id": "https://www.babyshop.com/#organization",
"name": "Babyshop",
"url": "https://www.babyshop.com/en-gb",
"logo": {
"@type": "ImageObject",
"url": "https://a.storyblok.com/f/329657/1074x346/1df4009d08/babyshop_logo.svg"
},
"description": "At Babyshop you will find premium children's clothes for your baby and child from 0-10 years. We have brands like Kuling, Reima, Mini Rodini, Bobo Choses and more.",
"contactPoint": [
{
"@type": "ContactPoint",
"contactType": "customer service",
"availableLanguage": [
"Swedish",
"English"
],
"email": "support@babyshop.com",
"url": "https://www.babyshop.com/en-gb/customer-service/contact-us"
}
],
"address": {
"@type": "PostalAddress",
"streetAddress": "Skeppargatan 65",
"addressLocality": "Stockholm",
"postalCode": "114 59",
"addressCountry": "SE"
},
"sameAs": [
"https://www.instagram.com/babyshop",
"https://www.facebook.com/babyshop.se"
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"@id": "https://www.babyshop.com/en-gb/#website",
"name": "Babyshop",
"url": "https://www.babyshop.com/en-gb",
"inLanguage": "en-GB",
"description": "At Babyshop you will find premium children's clothes for your baby and child from 0-10 years. We have brands like Kuling, Reima, Mini Rodini, Bobo Choses and more.",
"publisher": {
"@id": "https://www.babyshop.com/#organization"
},
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.babyshop.com/en-gb/search/{search_term_string}"
},
"query-input": "required name=search_term_string"
}
}
]
/en-gb/en-us/ — no schema detected (entity gap)
/en-gb/footwear/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.babyshop.com/en-gb/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Footwear",
"item": "https://www.babyshop.com/en-gb/footwear"
}
]
},
{
"@context": "https://schema.org",
"@type": "ItemList",
"name": "Footwear",
"description": "At Babyshop you will find a wide range of quality shoes for children and babies. Little children's feet need to take many steps per day and grow quickly, so foot-friendly shoes are the best thing you can invest in. With us you will find a wide range of stylish and practical children's shoes that suit both girls and boys of all ages. Our assortment includes everything from rubber boots and baby shoes to winter shoes, sneakers and sandals from well-known premium brands such as, Kavat, Veja, Viking",
"url": "https://www.babyshop.com/en-gb/footwear",
"numberOfItems": 40,
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Mollösund Sandals Dusty Pink ",
"url": "https://www.babyshop.com/en-gb/p/mollosund-sandals-dusty-pink/KUL-20195209"
},
{
"@type": "ListItem",
"position": 2,
"name": "Madrid Canvas Sneakers Red ",
"url": "https://www.babyshop.com/en-gb/p/madrid-canvas-sneakers-red/KUL-20195203"
},
{
"@type": "ListItem",
"position": 3,
"name": "Edsbro XC Learn-to-walk Shoe Bright Blue",
"url": "https://www.babyshop.com/en-gb/p/edsbro-xc-learn-to-walk-shoe-bright-blue/PM-74329"
},
{
"@type": "ListItem",
"position": 4,
"name": "Rain Boots Ankles Greyish Green",
"url": "https://www.babyshop.com/en-gb/p/rain-boots-ankles-greyish-green/PM-29205"
},
{
"@type": "ListItem",
"position": 5,
"name": "Roi Rain Boot Low Cameo Brown",
"url": "https://www.babyshop.com/en-gb/p/roi-rain-boot-low-cameo-brown/KS-KS101290-S25035"
},
{
"@type": "ListItem",
"position": 6,
"name": "Lyckorna Sandals Foggy White",
"url": "https://www.babyshop.com/en-gb/p/lyckorna-sandals-foggy-white/KUL-20195213"
},
{
"@type": "ListItem",
"position": 7,
"name": "Lofoten Waterproof Sneakers Black",
"url": "https://www.babyshop.com/en-gb/p/lofoten-waterproof-sneakers-black/PM-72809"
},
{
"@type": "ListItem",
"position": 8,
"name": "Dublin Rubber Boots Dove Blue ",
"url": "https://www.babyshop.com/en-gb/p/dublin-rubber-boots-dove-blue/KUL-20195195"
},
{
"@type": "ListItem",
"position": 9,
"name": "Ystad Barefoot Sneaker Dusty Pink ",
"url": "https://www.babyshop.com/en-gb/p/ystad-barefoot-sneaker-dusty-pink/KUL-20195200"
},
{
"@type": "ListItem",
"position": 10,
"name": "Viken Rubber Boots Dusty Pink ",
"url": "https://www.babyshop.com/en-gb/p/viken-rubber-boots-dusty-pink/KUL-20195187"
},
{
"@type": "ListItem",
"position": 11,
"name": "Visby Sandals Light Green ",
"url": "https://www.babyshop.com/en-gb/p/visby-sandals-light-green/KUL-20195205"
},
{
"@type": "ListItem",
"position": 12,
"name": "Seattle Waterproof Sneakers Always Black ",
"url": "https://www.babyshop.com/en-gb/p/seattle-waterproof-sneakers-always-black-v10190/PM-72808"
},
{
"@type": "ListItem",
"position": 13,
"name": "Madrid Canvas Sneakers Dove Blue Check ",
"url": "https://www.babyshop.com/en-gb/p/madrid-canvas-sneakers-dove-blue-check/KUL-20195201"
},
{
"@type": "ListItem",
"position": 14,
"name": "Engelberg Winterboots Lilac Flower",
"url": "https://www.babyshop.com/en-gb/p/engelberg-winterboots-lilac-flower/PM-72831"
},
{
"@type": "ListItem",
"position": 15,
"name": "Mollösund Sandals Dove Blue ",
"url": "https://www.babyshop.com/en-gb/p/mollosund-sandals-dove-blue/KUL-20195210"
},
{
"@type": "ListItem",
"position": 16,
"name": "Sandals Lomalla Navy",
"url": "https://www.babyshop.com/en-gb/p/sandals-lomalla-navy/PM-73906"
},
{
"@type": "ListItem",
"position": 17,
"name": "Manon Swim Shoes Coeur Eclipse ",
"url": "https://www.babyshop.com/en-gb/p/manon-swim-shoes-coeur-eclipse/KS-KS104982-P15020"
},
{
"@type": "ListItem",
"position": 18,
"name": "Lyckorna Sandals Brown",
"url": "https://www.babyshop.com/en-gb/p/lyckorna-sandals-brown/KUL-20195212"
},
{
"@type": "ListItem",
"position": 19,
"name": "2750 Kids Raffia Sneakers Beige Laurel-purp",
"url": "https://www.babyshop.com/en-gb/p/2750-kids-raffia-sneakers-beige-laurel-purp/SGA-SUS1136MW-A0I"
},
{
"@type": "ListItem",
"position": 20,
"name": "Sneakers Esplar Platine White",
"url": "https://www.babyshop.com/en-gb/p/sneakers-esplar-platine-white/PM-71855"
},
{
"@type": "ListItem",
"position": 21,
"name": "Engelberg Winterboots Foggy White Apple",
"url": "https://www.babyshop.com/en-gb/p/engelberg-winterboots-foggy-white-apple/PM-72832"
},
{
"@type": "ListItem",
"position": 22,
"name": "Isaberg Winter Boots Always Black",
"url": "https://www.babyshop.com/en-gb/p/isaberg-winter-boots-always-black/610468"
},
{
"@type": "ListItem",
"position": 23,
"name": "Grebbestad Swim Shoes Dusty Rose ",
"url": "https://www.babyshop.com/en-gb/p/grebbestad-swim-shoes-dusty-rose/KUL-20195224"
},
{
"@type": "ListItem",
"position": 24,
"name": "Viken Rubber Boots Taupe ",
"url": "https://www.babyshop.com/en-gb/p/viken-rubber-boots-taupe/KUL-20195185"
},
{
"@type": "ListItem",
"position": 25,
"name": "Caracas Rubberboots Mustard ",
"url": "https://www.babyshop.com/en-gb/p/caracas-rubberboots-mustard/PM-72818"
},
{
"@type": "ListItem",
"position": 26,
"name": "Blidö Sandals Light Pink",
"url": "https://www.babyshop.com/en-gb/p/blido-sandals-light-pink/KAV-652516261-931"
},
{
"@type": "ListItem",
"position": 27,
"name": "Zhappy Slip-On Slippers Pistachio",
"url": "https://www.babyshop.com/en-gb/p/zhappy-slip-on-slippers-pistachio/MO-7S26U201-5610"
},
{
"@type": "ListItem",
"position": 28,
"name": "Bre Sandals Dark Rose",
"url": "https://www.babyshop.com/en-gb/p/bre-sandals-dark-rose-v9852/PM-72668"
},
{
"@type": "ListItem",
"position": 29,
"name": "Malti Swim Shoes Mirage Minu ",
"url": "https://www.babyshop.com/en-gb/p/malti-swim-shoes-mirage-minu/KS-KS104979-P30076"
},
{
"@type": "ListItem",
"position": 30,
"name": "Viken Rubber Boots Pale Green Ladybug ",
"url": "https://www.babyshop.com/en-gb/p/viken-rubber-boots-pale-green-ladybug/KUL-20195192"
},
{
"@type": "ListItem",
"position": 31,
"name": "Rantaan Barefoot Sandals Breezy Violet ",
"url": "https://www.babyshop.com/en-gb/p/rantaan-barefoot-sandals-breezy-violet/RMA-5400067C-5660"
},
{
"@type": "ListItem",
"position": 32,
"name": "Yxhult 2.0 XC Misty Rose",
"url": "https://www.babyshop.com/en-gb/p/yxhult-20-xc-misty-rose/KAV-12113202-262"
},
{
"@type": "ListItem",
"position": 33,
"name": "Mandal Sandals Brown ",
"url": "https://www.babyshop.com/en-gb/p/mandal-sandals-brown/KUL-20195211"
},
{
"@type": "ListItem",
"position": 34,
"name": "Wings Kids Spectra Yellow",
"url": "https://www.babyshop.com/en-gb/p/wings-kids-spectra-yellow/TRE-800861-204"
},
{
"@type": "ListItem",
"position": 35,
"name": "Aktiv Chelsea Winter Rubber Boots Rain Drum",
"url": "https://www.babyshop.com/en-gb/p/aktiv-chelsea-winter-rubber-boots-rain-drum/TRE-473379-619"
},
{
"@type": "ListItem",
"position": 36,
"name": "Merle Frill Swim Shoes Cherry Coeur Rose ",
"url": "https://www.babyshop.com/en-gb/p/merle-frill-swim-shoes-cherry-coeur-rose/KS-KS105472-P00131"
},
{
"@type": "ListItem",
"position": 37,
"name": "V-90 Sneakers Petale Mary Tag Natural ",
"url": "https://www.babyshop.com/en-gb/p/v-90-sneakers-petale-mary-tag-natural/VE-SX2021515-680"
},
{
"@type": "ListItem",
"position": 38,
"name": "Klövsjö Winterboots Always Black",
"url": "https://www.babyshop.com/en-gb/p/klovsjo-winterboots-always-black/PM-72823"
},
{
"@type": "ListItem",
"position": 39,
"name": "Rantaan Barefoot Sandals Navy ",
"url": "https://www.babyshop.com/en-gb/p/rantaan-barefoot-sandals-navy/RMA-5400067C-6980"
},
{
"@type": "ListItem",
"position": 40,
"name": "Roi Block Rain Boots Peach Blossom",
"url": "https://www.babyshop.com/en-gb/p/roi-block-rain-boots-peach-blossom/KS-KS105051-S30144"
}
]
}
]
/en-gb/baby/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.babyshop.com/en-gb/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Baby",
"item": "https://www.babyshop.com/en-gb/baby"
}
]
},
{
"@context": "https://schema.org",
"@type": "ItemList",
"name": "Baby",
"description": "Here at Babyshop you will find a well-curated range of popular products for your baby. In our assortment there are lots of lovely products with everything from baby clothes, pacifiers, feeding bottles, babysitters to baby nests, changing beds, changing bags, and baby carriers, simply everything you need for your newborn treasure. In our fine assortment you will find well-known premium brands such as BabyBjörn, Ergobaby, BIBS, Buddy &, Hope, Konges Sløjd, Bonpoint, bbhugme, and Liewood. When y",
"url": "https://www.babyshop.com/en-gb/baby",
"numberOfItems": 40,
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Colour Holiday Bow 2-pack Round Latex Pacifiers Ivory Plum",
"url": "https://www.babyshop.com/en-gb/p/colour-holiday-bow-2-pack-round-latex-pacifiers-ivory-plum/BIB-11-12027102-IP-100351"
},
{
"@type": "ListItem",
"position": 2,
"name": "Studio Colour Fusion 2-pack Round Latex Pacifiers Lilac Plum Mix ",
"url": "https://www.babyshop.com/en-gb/p/studio-colour-fusion-2-pack-round-latex-pacifiers-lilac-plum-mix/BIB-11-12028105"
},
{
"@type": "ListItem",
"position": 3,
"name": "Boheme Baby Glass Bottle 120 Ml Violet Sky",
"url": "https://www.babyshop.com/en-gb/p/boheme-baby-glass-bottle-120-ml-violet-sky/BIB-50192291"
},
{
"@type": "ListItem",
"position": 4,
"name": "Pacifier Clip Lavender Love ",
"url": "https://www.babyshop.com/en-gb/p/pacifier-clip-lavender-love/ELO-30150208205NA"
},
{
"@type": "ListItem",
"position": 5,
"name": "Boheme 4-Pack Round Latex Pacifiers Ivory Blush Blossom Dusky Lilac ",
"url": "https://www.babyshop.com/en-gb/p/boheme-4-pack-round-latex-pacifiers-ivory-blush-blossom-dusky-lilac/PM-76066"
},
{
"@type": "ListItem",
"position": 6,
"name": "Studio Colour Polka 2-pack Round Latex Pacifiers Baby Pink Mocha ",
"url": "https://www.babyshop.com/en-gb/p/studio-colour-polka-2-pack-round-latex-pacifiers-baby-pink-mocha/BIB-11-12034102"
},
{
"@type": "ListItem",
"position": 7,
"name": "Long-sleeved Baby Bib Fairytale Forest ",
"url": "https://www.babyshop.com/en-gb/p/long-sleeved-baby-bib-fairytale-forest/ELO-30410204421NA"
},
{
"@type": "ListItem",
"position": 8,
"name": "Pacifier Box Iron",
"url": "https://www.babyshop.com/en-gb/p/pacifier-box-iron/PM-57721"
},
{
"@type": "ListItem",
"position": 9,
"name": "Boheme Baby Glass Bottle 120 Ml Blush",
"url": "https://www.babyshop.com/en-gb/p/boheme-baby-glass-bottle-120-ml-blush/BIB-50192244"
},
{
"@type": "ListItem",
"position": 10,
"name": "Boheme Baby Glass Bottle 240 Ml Blush",
"url": "https://www.babyshop.com/en-gb/p/boheme-baby-glass-bottle-240-ml-blush/BIB-50202244"
},
{
"@type": "ListItem",
"position": 11,
"name": "Boheme 2-pack Round Latex Pacifiers Vanilla Candy Apple ",
"url": "https://www.babyshop.com/en-gb/p/boheme-2-pack-round-latex-pacifiers-vanilla-candy-apple/BIB-230147-240147"
},
{
"@type": "ListItem",
"position": 12,
"name": "Studio Colour Polka 2-pack Round Latex Pacifiers Blossom Candy Apple ",
"url": "https://www.babyshop.com/en-gb/p/studio-colour-polka-2-pack-round-latex-pacifiers-blossom-candy-apple/BIB-11-12034103"
},
{
"@type": "ListItem",
"position": 13,
"name": "Studio Colour Polka 2-pack Round Latex Pacifiers Petal Cactus ",
"url": "https://www.babyshop.com/en-gb/p/studio-colour-polka-2-pack-round-latex-pacifiers-petal-cactus/BIB-11-12034106"
},
{
"@type": "ListItem",
"position": 14,
"name": "Colour 2-pack Anatomical Latex Pacifiers Vanilla Candy Apple ",
"url": "https://www.babyshop.com/en-gb/p/colour-2-pack-anatomical-latex-pacifiers-vanilla-candy-apple/BIB-21-2211436"
},
{
"@type": "ListItem",
"position": 15,
"name": "Bamboo Pacifier 0-3M Blushing Pink ",
"url": "https://www.babyshop.com/en-gb/p/bamboo-pacifier-0-3m-blushing-pink/ELO-30115101151NA"
},
{
"@type": "ListItem",
"position": 16,
"name": "Baby Bib Garden Leo's Resort ",
"url": "https://www.babyshop.com/en-gb/p/baby-bib-garden-leos-resort/ELO-30400213433NA"
},
{
"@type": "ListItem",
"position": 17,
"name": "Binky Bloom Pacifier Silicone 3M+ Powder Pink ",
"url": "https://www.babyshop.com/en-gb/p/binky-bloom-pacifier-silicone-3m-powder-pink/PM-58107"
},
{
"@type": "ListItem",
"position": 18,
"name": "Supreme Glow 2-pack Symmetrical Silicone Pacifier Blush Vanilla ",
"url": "https://www.babyshop.com/en-gb/p/supreme-glow-2-pack-symmetrical-silicone-pacifier-blush-vanilla/PM-76083"
},
{
"@type": "ListItem",
"position": 19,
"name": "Binky Bloom Pacifier Latex For Newborn 0-6M Vanilla White ",
"url": "https://www.babyshop.com/en-gb/p/binky-bloom-pacifier-latex-for-newborn-0-6m-vanilla-white/ELO-30107102102NA"
},
{
"@type": "ListItem",
"position": 20,
"name": "Boheme 2-pack Round Latex Pacifiers Violet Sky Mauve ",
"url": "https://www.babyshop.com/en-gb/p/boheme-2-pack-round-latex-pacifiers-violet-sky-mauve/BIB-230134-240134"
},
{
"@type": "ListItem",
"position": 21,
"name": "Studio Colour Jasmine 2-pack Round Latex Pacifiers Ivory Mix ",
"url": "https://www.babyshop.com/en-gb/p/studio-colour-jasmine-2-pack-round-latex-pacifiers-ivory-mix/BIB-11-12017101"
},
{
"@type": "ListItem",
"position": 22,
"name": "BIBS x Liberty Pacifier Box Ivory Blush",
"url": "https://www.babyshop.com/en-gb/p/bibs-x-liberty-pacifier-box-ivory-blush/PM-57704"
},
{
"@type": "ListItem",
"position": 23,
"name": "Infinity 2-pack Anatomical Silicone Pacifiers Ivory Blush ",
"url": "https://www.babyshop.com/en-gb/p/infinity-2-pack-anatomical-silicone-pacifiers-ivory-blush/BIB-165107-175107"
},
{
"@type": "ListItem",
"position": 24,
"name": "Try-it Collection Pacifiers Baby Blue ",
"url": "https://www.babyshop.com/en-gb/p/try-it-collection-pacifiers-baby-blue/PM-44121"
},
{
"@type": "ListItem",
"position": 25,
"name": "Try-it Collection Pacifiers Vanilla ",
"url": "https://www.babyshop.com/en-gb/p/try-it-collection-pacifiers-vanilla/PM-57671"
},
{
"@type": "ListItem",
"position": 26,
"name": "Binky Bloom Pacifier Silicone 3M+ Vanilla White ",
"url": "https://www.babyshop.com/en-gb/p/binky-bloom-pacifier-silicone-3m-vanilla-white/PM-58110"
},
{
"@type": "ListItem",
"position": 27,
"name": "Snuggle Blanket Kind-hearted Candy ",
"url": "https://www.babyshop.com/en-gb/p/snuggle-blanket-kind-hearted-candy/ELO-70370203424NA"
},
{
"@type": "ListItem",
"position": 28,
"name": "Pointelle Blanket Creamy White",
"url": "https://www.babyshop.com/en-gb/p/pointelle-blanket-creamy-white/PM-50642"
},
{
"@type": "ListItem",
"position": 29,
"name": "Pacifier Pure Khaki ",
"url": "https://www.babyshop.com/en-gb/p/pacifier-pure-khaki/ELO-30115105116NA"
},
{
"@type": "ListItem",
"position": 30,
"name": "Braided Pacifier Clip Cloud Iron ",
"url": "https://www.babyshop.com/en-gb/p/braided-pacifier-clip-cloud-iron/PM-44168"
},
{
"@type": "ListItem",
"position": 31,
"name": "Studio Colour Fusion 2-pack Round Latex Pacifiers Baby Blue Petrol Mix ",
"url": "https://www.babyshop.com/en-gb/p/studio-colour-fusion-2-pack-round-latex-pacifiers-baby-blue-petrol-mix/BIB-11-12-13028101"
},
{
"@type": "ListItem",
"position": 32,
"name": "Baby Bib Blue Garden Light",
"url": "https://www.babyshop.com/en-gb/p/baby-bib-blue-garden-light/PM-58117"
},
{
"@type": "ListItem",
"position": 33,
"name": "Pacifier Bambi Darling",
"url": "https://www.babyshop.com/en-gb/p/pacifier-bambi-darling/PM-70452"
},
{
"@type": "ListItem",
"position": 34,
"name": "Infinity 2-pack Anatomical Silicone Pacifiers Ivory Sage ",
"url": "https://www.babyshop.com/en-gb/p/infinity-2-pack-anatomical-silicone-pacifiers-ivory-sage/PM-46485"
},
{
"@type": "ListItem",
"position": 35,
"name": "Play Mat - Tender Blue",
"url": "https://www.babyshop.com/en-gb/p/play-mat-tender-blue/258476_10"
},
{
"@type": "ListItem",
"position": 36,
"name": "Braided Pacifier Clip Sage Ivory ",
"url": "https://www.babyshop.com/en-gb/p/braided-pacifier-clip-sage-ivory/PM-44170"
},
{
"@type": "ListItem",
"position": 37,
"name": "Colour 2-pack Round Latex Pacifiers Ivory Sage ",
"url": "https://www.babyshop.com/en-gb/p/colour-2-pack-round-latex-pacifiers-ivory-sage/PM-76065"
},
{
"@type": "ListItem",
"position": 38,
"name": "Pacifier Box Blossom",
"url": "https://www.babyshop.com/en-gb/p/pacifier-box-blossom/BIB-4200277"
},
{
"@type": "ListItem",
"position": 39,
"name": "Grow & Flow Bottle Set Ivory ",
"url": "https://www.babyshop.com/en-gb/p/grow-flow-bottle-set-ivory/PM-76078"
},
{
"@type": "ListItem",
"position": 40,
"name": "Colour 2-pack Round Latex Pacifiers Woodchuck Blush ",
"url": "https://www.babyshop.com/en-gb/p/colour-2-pack-round-latex-pacifiers-woodchuck-blush/PM-76085"
}
]
}
]
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Information Density
0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence
0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof
0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint
0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority
0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score
0 / 100
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Information Density
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Semantic Alignment
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Trust & Proof
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Commodity Fingerprint
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Identity & Authority
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
B
BS Level
Ecommerce & Online Retail
36.4 Avg BS
Based on 3390 businesses audited.
✓ Less BS than average
Babyshop has 11.4 points less BS than the average for Ecommerce & Online Retail.
BS Detector
Ecommerce & Online Retail BS: Babyshop (babyshop.com)
https://babyshop.com
📍 Industry: Ecommerce & Online Retail
25
BS / 100
Babyshop is a high-substance, low-bullshit retail aggregator that prioritizes product availability over marketing fluff. It lacks the ‘trust theater’ common in modern e-commerce but also lacks the aggressive jargon that usually triggers high BS scores. It is a functional, transparent retail platform with a clear identity.
Info Density
Power-words vs. Substance ratio.
5
17% BS
Semantic Coherence
Homepage promise vs. Sub-page reality.
0
0% BS
Trust & Proof
Verifiable evidence vs. Trust Theatre.
10
50% BS
Commodity Fingerprint
Detection of industry clichés/templates.
9
60% BS
Identity & Authority
Expert verifiability & Schema depth.
1
7% BS
Integrate third-party review widgets (e.g., Trustpilot or Google Reviews) to provide external validation for the ‘premium’ service claims. Create a dedicated page for the ‘Kuling’ brand to explain its sourcing and quality, as it is a recurring H1. Add a specific section or link for GOTS certification details to back the ‘GOTS Isotta Dress’ claims with technical substance. Ensure the en-us sub-page path is properly redirected to avoid 404 signals in search indexes.
The website perfectly aligns with the Ecommerce & Online Retail category for children’s goods. The content is heavily populated with specific product listings, brand names like Kuling and Reima, and retail-specific structures like price filters and gender categories.
“The score of 25 is driven primarily by the lack of external proof paths (Trust and Proof pillar) and the use of standard retail cliches (Commodity Fingerprint). The site scored near-perfect on Semantic Coherence and Identity, as it is technically sound and its sub-pages perfectly fulfill the homepage promises. The absence of verified reviews is the only significant drag on its credibility profile.”
Verified Analysis Date: June 21, 2026
© 1EuroSEO Independent Evaluator — Non-Sponsored Result
Analysis Disclosure & Source Attribution
This training module utilizes a snapshot of public data from Babyshop, captured on June 21, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to Babyshop: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://babyshop.com to view the most current version of its content and learn from the source what this company is about and what it offers.