Industry Context — Common BS Fingerprints in Ecommerce & Online Retail
Generic Claims:
best prices online, free shipping on everything, satisfaction guaranteed or your money back, trusted by thousands…
Red Flags:
no business address or company registration, manufacturer stock photos as product images, prices dramatically below market with no explanation, no return policy or extremely restrictive terms…
Semantic Drift Patterns:
homepage claims premium but product pages show dropshipped goods, claims handmade or artisan but product images are manufacturer stock, homepage says ethically sourced but no supply chain information, claims exclusive products but same items found on Amazon and AliExpress…
Proof Expectations:
verifiable business registration and address, real product photographs not manufacturer stock images, third-party reviews on independent platforms (Trustpilot, Google), clear return and refund policy with process details…
Bones Wheels
(https://bones.com) 📸 Data Snapshot: May 26, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE BONES WHEELS – 100% LESS FLATSPOTS – BONES WHEELS (https://bones.com)
Title
BONES WHEELS – 100% LESS FLATSPOTS – BONES WHEELS
Meta
BONES WHEELS; revolutionizing quality urethanes that help revolutionize the future of skateboarding. Made in America.
H2 Customer Testimonials for X-Formula Wheels
H2 Tony Hawk – Pocket Skate Mag 'Followed'
H2 Patrick Rogalski – 'Bomba de Humo'
H2 Lawrence Ravail – Ace Trucks
H2 Steve Caballero – Portraits
H2 Gabriel Fortunato – King Skateboards
H2 Login and Registration Form
NAV_HEADER_HEADING_REPEATED_BODY X-Formula™ – Wheels – BONES WHEELS (https://bones.com/skateboard-wheels/x-formula/)
Title
X-Formula™ – Wheels – BONES WHEELS
Meta
BONES WHEELS revolutionizing quality urethanes that help revolutionize the future of skateboarding. Made in America.
H1 X-Formula™
H2 Login and Registration Form
HEADING_REPEATED_BODY BONES WHEELS – 100% LESS FLATSPOTS – BONES WHEELS (https://bones.com/catalogsearch/result/)
Title
BONES WHEELS – 100% LESS FLATSPOTS – BONES WHEELS
Meta
BONES WHEELS; revolutionizing quality urethanes that help revolutionize the future of skateboarding. Made in America.
H2 Customer Testimonials for X-Formula Wheels
H2 Tony Hawk – Pocket Skate Mag 'Followed'
H2 Patrick Rogalski – 'Bomba de Humo'
H2 Lawrence Ravail – Ace Trucks
H2 Steve Caballero – Portraits
H2 Gabriel Fortunato – King Skateboards
H2 Login and Registration Form
HEADING_REPEATED_BODY News – News – BONES WHEELS (https://bones.com/blog/category/news1/)
Title
News – News – BONES WHEELS
Meta
Get the latest news about BONES WHEELS!
H1 News
H2 Tony Hawk – Pocket Skate Mag 'Followed'
H2 Patrick Rogalski – 'Bomba de Humo'
H2 Lawrence Ravail – Ace Trucks
H2 Steve Caballero – Portraits
H2 Gabriel Fortunato – King Skateboards
H2 Lilian Fev – ELINA
H2 The Joslin Show
H2 Torey Pudwill – X-Formula
H2 Jost Arens – CELESTE
H2 Christian Holt
H2 Login and Registration Form
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://bones.com) BONES WHEELS – 100% LESS FLATSPOTS – BONES WHEELS
[IMG: Bones X- Formula™ (XF)] [IMG: BONES WHEELS - Tory Pudwill] [IMG: BONES WHEELS - New Shape V8 Double Wide] [IMG: BONES WHEELS Chris Joslin SKATER OF THE YEAR!] [IMG: BONES WHEELS - V7 Double Locks BLACK] [IMG: BONES WHEELS X-Formula X99 Skateboard Wheels] [IMG: BONES WHEELS X-Formula X97 Skateboard Wheels] [IMG: BONES WHEELS X-Formula X95 Skateboard Wheels] About: The amazing new X- Formula™ (XF) is another industry leading innovation from the BONES WHEELS factory. X-Formula rolls over rough terrain like softer wheels do, but slides much like a harder wheel will. X- Formula™ is offered in 95A, 97A, and 99A durometers also known as X95, X97, and X99. Speed: X-Formula™ is extremely fast because it has a super high rebound. X-Formula rolls much smoother and faster on all terrains because it absorbs vibration and softens impacts much better than any other wheel in the market. Grip & Slide: The slide-ability comes from its unique blend of high performance materials. X-Formula will slide when you ask it to, and grip when you need it most. This is because X-Formula is specially formulated for any terrain. It has been developed over a ten year period to optimize performance and fine tuned to perfection. X-Formula is very unique product Durability: X- Formula™ is smooth, fast and durable. It has been developed using the highest quality, longest lasting materials. X-Formula is a great value and because it softens landings and absorbs vibration, it is also better on your body which can add longevity to your normal day of skating. These wheels will change your life! [IMG: BONES WHEELS - PRO SPF SPRING 2025] [IMG: BONES WHEELS - Skatepark Formula - SPF - 81B/84B] [H2] Customer Testimonials for X-Formula Wheels I’m now riding the new X-Formula wheels and they are the best wheels! They are good for the skatepark, the roughest streets. transition, and tech ledge skating. I think they help absorb impact when you skate big gaps, so I’ve been loving that. They slide good when you want them to. You can still revert all your tricks. They feel a little softer so they roll over cracks real good and its basically all you need to know. These things kill it! So, get yourself some and i’ll see out there you soon. — Pro skater Ryan Decenzo What’s up everyone Dakota Servold here to talk about the new X-Formula. I was pretty hesitant to try these out cause i loved the BONES Street Tech Formula i was already skating and was afraid of losing that nice snappy sound. Because of the way the formula is explained, you think you're getting a cruiser wheels but BONES kind of mixed them together so you have a wheel that goes on rough terrain and also still slides which is just really hard to wrap your head around unless you actually skate a pair and that’s what kinda happened to me then after i did it. There was just no turning back after i did so open up your horizon and try a pair of the new x-formulas. Game changers. — Pro skater Dakota Servold Lately i’ve been skating X-Formula and overall its just a solid wheel made for any terrain you’re trying to get down on. It’s really good for skating impact, and it absorbs vibration. Its definitely a wheel you can rely on in the long run. Buy a fresh set and hit the streets with your homies. — Sponsored Am Christian Holt X-Formula are crazy wheels. I hated changing up my Street Tech's and i avoided X-Formula at first but when i heard everyone else talking about them I had to tap in. X-Formula is crazy because it operates like a traditional harder wheel but it feels slightly softer so you can go skate the parks, ledges, flat bars and handrails in the streets, but at the same time you dont have to switch up your wheels to go skate rough spots. You can still go skate the ditches and you’re not stressed about hitting rocks and you can still power slide on them. Its the most bizarre, coolest formula i’ve ever skated. — Pro skater, Matt Berger I wanted to let you know about the new BONES WHEELS X-Formula. Its a really good wheel made for all terrains. it feels a little bit on the softer side so it absorbs a lot impact for those jumpers but its not too soft where you are going to stick on any slides. Still has really good sound and board feel to it. Overall 10 out of 10 so im giving it a solid 5 star rating. Get yourself some and enjoy the ride! — Pro skater Trevor McClung Just wanted to say thanks from AustraliaI I recently switched to the X-Formula and rode them for the first time today and they are AMAZING! Thank you so much! — benedictg77 [IMG: BONES WHEELS - STF Annuals Skateboard Wheels] [IMG: BONES WHEELS - 100s OG Skateboard Wheels] [IMG: BONES WHEELS Filmer All Terrain Filmer Skateboard Wheels] [IMG: BONES WHEELS Rough Riders Skateboard Wheels] [IMG: Bones Bushings - #1 Skateboard Busning in the world!] NEWS [IMG: Tony Hawk - Pocket Skate Mag] [IMG: Tony Hawk - Pocket Skate Mag] [H2] Tony Hawk - Pocket Skate Mag 'Followed' April 23, 2026 Tony Hawk featured in 'Followed' by Pocket Skate Mag. Read more Posted in News, Videos, Team | 280 Facebook Twitter.com [IMG: Patrick Rogalski -] [IMG: Patrick Rogalski -] [H2] Patrick Rogalski - 'Bomba de Humo' November 3, 2025 Rocco's "Bomba de Humo" video part is up on Free Skateboard Magazine. Read more Posted in News, Videos, Team | 127 Facebook Twitter.com [IMG: Lawrence Ravail - Ace Trucks] [IMG: Lawrence Ravail - Ace Trucks] [H2] Lawrence Ravail - Ace Trucks August 12, 2025 Lawrence Ravail has a new firing part for Ace Trucks. Read more Posted in News, Videos, Team | 1370 Facebook Twitter.com [IMG: Steve Caballero - Portraits] [IMG: Steve Caballero - Portraits] [H2] Steve Caballero - Portraits July 17, 2025 Steve Caballero featured in The Platfrm's "Portraits" series. Read more Posted in News, Videos, Team | 2687 Facebook Twitter.com [IMG: Gabriel Fortunato - King Skateboards] [IMG: Gabriel Fortunato - King Skateboards] [H2] Gabriel Fortunato - King Skateboards June 10, 2025 Gabriel Fortunato for King Skateboards. Read more Posted in News, Videos, Team | 1330 Facebook Twitter.com @BONESWHEELS Tweets by BONESWHEELS Testimonials “I just wanted to thank your company for creating the bones rough riders I was having trouble getting into skating because I couldn’t seem to find any good cruiser wheel then I came across the bones rough rider wheels and it’s changed my world I could skate virtually anywhere and again I just wan...” — Jose “Panda” Lopez “I’m now riding the new X-Formula wheels and they are the best wheels! They are good for the skatepark, the roughest streets. transition, and tech ledge skating. I think they help absorb impact when you skate big gaps, so I’ve been loving that. They slide good when you want them to. You can still...” — Pro skater Ryan Decenzo All Testimonials » Write Your Testimonial »
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SUB-PAGE (https://bones.com/skateboard-wheels/x-formula/) X-Formula™ – Wheels – BONES WHEELS
Home Wheels X-Formula™ [H1] X-Formula™ 48 Items 48 Items Sort By [IMG: BONES WHEELS X-Formula Skateboard Wheels XF 54 V7 DOUBLE LOCKS X99 BLK 4PK] [IMG: New Product] BONES WHEELS X-Formula Skateboard Wheels XF 54 V7 DOUBLE LOCKS X99 BLK 4PK $50.00 Add to Compare [IMG: BONES WHEELS X-Formula Skateboard Wheels XF 56 V7 DOUBLE LOCKS X99 BLK 4PK] [IMG: New Product] BONES WHEELS X-Formula Skateboard Wheels XF 56 V7 DOUBLE LOCKS X99 BLK 4PK $50.00 Add to Compare [IMG: BONES WHEELS X-Formula Skateboard Wheels Pudwill Frying Eyes 51 V2 Locks X-Formula X97 4PK] BONES WHEELS X-Formula Skateboard Wheels Pudwill Frying Eyes 51 V2 Locks X-Formula X97 4PK $48.00 Add to Compare [IMG: BONES WHEELS X-Formula Skateboard Wheels Pudwill Frying Eyes 53 V2 Locks X-Formula X97 4PK] BONES WHEELS X-Formula Skateboard Wheels Pudwill Frying Eyes 53 V2 Locks X-Formula X97 4PK $48.00 Out of stock Add to Compare [IMG: BONES WHEELS X-Formula Skateboard Wheels XF 53 V6 WIDECUTS X95 4PK] BONES WHEELS X-Formula Skateboard Wheels XF 53 V6 WIDECUTS X95 4PK $48.00 Add to Compare [IMG: BONES WHEELS X-Formula Skateboard Wheels XF 54 V6 WIDECUTS X95 4PK] BONES WHEELS X-Formula Skateboard Wheels XF 54 V6 WIDECUTS X95 4PK $50.00 Add to Compare [IMG: BONES WHEELS X-Formula Skateboard Wheels XF 55 V6 WIDECUTS X95 4PK] BONES WHEELS X-Formula Skateboard Wheels XF 55 V6 WIDECUTS X95 4PK $50.00 Add to Compare [IMG: BONES WHEELS X-Formula Skateboard Wheels XF 56 V6 WIDECUTS X95 4PK] BONES WHEELS X-Formula Skateboard Wheels XF 56 V6 WIDECUTS X95 4PK $50.00 Add to Compare [IMG: BONES WHEELS X-Formula Skateboard Wheels XF 56 V5 SIDECUTS X95 4PK] BONES WHEELS X-Formula Skateboard Wheels XF 56 V5 SIDECUTS X95 4PK $50.00 Add to Compare [IMG: BONES WHEELS X-Formula Skateboard Wheels XF 58 V5 SIDECUTS X95 4PK] BONES WHEELS X-Formula Skateboard Wheels XF 58 V5 SIDECUTS X95 4PK $55.00 Add to Compare [IMG: BONES WHEELS X-Formula Skateboard Wheels XF 60 V5 SIDECUTS X95 4PK] BONES WHEELS X-Formula Skateboard Wheels XF 60 V5 SIDECUTS X95 4PK $55.00 Add to Compare [IMG: BONES WHEELS X-Formula Skateboard Wheels XF 52 V1 STANDARDS X97 4PK] BONES WHEELS X-Formula Skateboard Wheels XF 52 V1 STANDARDS X97 4PK $48.00 Add to Compare [IMG: BONES WHEELS X-Formula Skateboard Wheels XF 53 V1 STANDARDS X97 4PK] BONES WHEELS X-Formula Skateboard Wheels XF 53 V1 STANDARDS X97 4PK $48.00 Add to Compare [IMG: BONES WHEELS X-Formula Skateboard Wheels XF 54 V1 STANDARDS X97 4PK] BONES WHEELS X-Formula Skateboard Wheels XF 54 V1 STANDARDS X97 4PK $50.00 Add to Compare [IMG: BONES WHEELS X-Formula Skateboard Wheels XF 52 V5 SIDECUTS X97 4PK] BONES WHEELS X-Formula Skateboard Wheels XF 52 V5 SIDECUTS X97 4PK $48.00 Add to Compare [IMG: BONES WHEELS X-Formula Skateboard Wheels XF 53 V5 SIDECUTS X97 4PK] BONES WHEELS X-Formula Skateboard Wheels XF 53 V5 SIDECUTS X97 4PK $48.00 Add to Compare [IMG: BONES WHEELS X-Formula Skateboard Wheels XF 54 V5 SIDECUTS X97 4PK] BONES WHEELS X-Formula Skateboard Wheels XF 54 V5 SIDECUTS X97 4PK $50.00 Add to Compare [IMG: BONES WHEELS X-Formula Skateboard Wheels XF 53 V6 WIDECUTS X97 4PK] BONES WHEELS X-Formula Skateboard Wheels XF 53 V6 WIDECUTS X97 4PK $48.00 Add to Compare [IMG: BONES WHEELS X-Formula Skateboard Wheels XF 54 V6 WIDECUTS X97 4PK] BONES WHEELS X-Formula Skateboard Wheels XF 54 V6 WIDECUTS X97 4PK $50.00 Add to Compare [IMG: BONES WHEELS X-Formula Skateboard Wheels XF 55 V6 WIDECUTS X97 4PK] BONES WHEELS X-Formula Skateboard Wheels XF 55 V6 WIDECUTS X97 4PK $50.00 Add to Compare [IMG: BONES WHEELS X-Formula Skateboard Wheels XF 56 V6 WIDECUTS X97 4PK] BONES WHEELS X-Formula Skateboard Wheels XF 56 V6 WIDECUTS X97 4PK $50.00 Add to Compare [IMG: BONES WHEELS X-Formula Skateboard Wheels XF 54 V7 DOUBLE LOCKS X97 4PK] BONES WHEELS X-Formula Skateboard Wheels XF 54 V7 DOUBLE LOCKS X97 4PK $50.00 Add to Compare [IMG: BONES WHEELS X-Formula Skateboard Wheels XF 58 V7 DOUBLE LOCKS X97 4PK] BONES WHEELS X-Formula Skateboard Wheels XF 58 V7 DOUBLE LOCKS X97 4PK $55.00 Add to Compare [IMG: BONES WHEELS X-Formula Skateboard Wheels XF 52 V1 STANDARDS X99 4PK] BONES WHEELS X-Formula Skateboard Wheels XF 52 V1 STANDARDS X99 4PK $48.00 Add to Compare [IMG: BONES WHEELS X-Formula Skateboard Wheels XF 53 V1 STANDARDS X99 4PK] BONES WHEELS X-Formula Skateboard Wheels XF 53 V1 STANDARDS X99 4PK $48.00 Add to Compare [IMG: BONES WHEELS X-Formula Skateboard Wheels XF 52 V5 SIDECUTS X99 4PK] BONES WHEELS X-Formula Skateboard Wheels XF 52 V5 SIDECUTS X99 4PK $48.00 Add to Compare [IMG: BONES WHEELS X-Formula Skateboard Wheels XF 53 V5 SIDECUTS X99 4PK] BONES WHEELS X-Formula Skateboard Wheels XF 53 V5 SIDECUTS X99 4PK $48.00 Add to Compare [IMG: BONES WHEELS X-Formula Skateboard Wheels XF 53 V6 WIDECUTS X99 4PK] BONES WHEELS X-Formula Skateboard Wheels XF 53 V6 WIDECUTS X99 4PK $48.00 Add to Compare [IMG: BONES WHEELS X-Formula Skateboard Wheels XF 58 V7 DOUBLE LOCKS X99 4PK] BONES WHEELS X-Formula Skateboard Wheels XF 58 V7 DOUBLE LOCKS X99 4PK $55.00 Add to Compare [IMG: BONES WHEELS X-Formula Skateboard Wheels XF 56 V7 DOUBLE LOCKS X97 4PK] BONES WHEELS X-Formula Skateboard Wheels XF 56 V7 DOUBLE LOCKS X97 4PK Rating: 100% 1 Review $50.00 Add to Compare [IMG: BONES WHEELS X-Formula Skateboard Wheels XF 54 V1 STANDARDS X99 4PK] BONES WHEELS X-Formula Skateboard Wheels XF 54 V1 STANDARDS X99 4PK $50.00 Add to Compare [IMG: BONES WHEELS X-Formula Skateboard Wheels XF 54 V5 SIDECUTS X99 4PK] BONES WHEELS X-Formula Skateboard Wheels XF 54 V5 SIDECUTS X99 4PK $50.00 Add to Compare [IMG: BONES WHEELS X-Formula Skateboard Wheels XF 54 V6 WIDECUTS 4PK X99 2026] BONES WHEELS X-Formula Skateboard Wheels XF 54 V6 WIDECUTS 4PK X99 2026 $50.00 Add to Compare [IMG: BONES WHEELS X-Formula Skateboard Wheels XF 55 V6 WIDECUTS X99 4PK] BONES WHEELS X-Formula Skateboard Wheels XF 55 V6 WIDECUTS X99 4PK $50.00 Add to Compare [IMG: BONES WHEELS X-Formula Skateboard Wheels XF 56 V6 WIDECUTS X99 4PK] BONES WHEELS X-Formula Skateboard Wheels XF 56 V6 WIDECUTS X99 4PK $50.00 Add to Compare [IMG: BONES WHEELS X-Formula Skateboard Wheels XF 54 V7 DOUBLE LOCKS X99 4PK] BONES WHEELS X-Formula Skateboard Wheels XF 54 V7 DOUBLE LOCKS X99 4PK Rating: 100% 1 Review $50.00 Add to Compare [IMG: BONES WHEELS X-Formula Skateboard Wheels XF 56 V7 DOUBLE LOCKS X99 4PK] BONES WHEELS X-Formula Skateboard Wheels XF 56 V7 DOUBLE LOCKS X99 4PK $50.00 Add to Compare [IMG: BONES WHEELS X-Formula Skateboard Wheels Joslin Slice of Life 52 V1 Standard X99 4PK] BONES WHEELS X-Formula Skateboard Wheels Joslin Slice of Life 52 V1 Standard X99 4PK $48.00 Add to Compare [IMG: BONES WHEELS X-Formula Skateboard Wheels Joslin Slice of Life 54 V1 Standard X99 4PK] BONES WHEELS X-Formula Skateboard Wheels Joslin Slice of Life 54 V1 Standard X99 4PK Rating: 100% 1 Review $50.00 Add to Compare [IMG: BONES WHEELS X-Formula Skateboard Wheels Double Wides V8 54mm X97 4PK White] BONES WHEELS X-Formula Skateboard Wheels Double Wides V8 54mm X97 4PK White $50.00 Add to Compare [IMG: BONES WHEELS X-Formula Skateboard Wheels Double Wides V8 54mm X99 4PK White] BONES WHEELS X-Formula Skateboard Wheels Double Wides V8 54mm X99 4PK White $50.00 Add to Compare [IMG: BONES WHEELS X-Formula Skateboard Wheels Double Wides V8 56mm X97 4PK White] BONES WHEELS X-Formula Skateboard Wheels Double Wides V8 56mm X97 4PK White $50.00 Add to Compare [IMG: BONES WHEELS X-Formula Skateboard Wheels Double Wides V8 56mm X99 4PK White] BONES WHEELS X-Formula Skateboard Wheels Double Wides V8 56mm X99 4PK White $50.00 Add to Compare [IMG: BONES WHEELS X-Formula Skateboard Wheels Better Sk8 64 X 40 99A 4PK] BONES WHEELS X-Formula Skateboard Wheels Better Sk8 64 X 40 99A 4PK Rating: 100% 2 Reviews $55.00 Out of stock Add to Compare [IMG: BONES WHEELS X-Formula Skateboard Wheels Wishing Well 58mm V5 Sidecuts X99 4PK] BONES WHEELS X-Formula Skateboard Wheels Wishing Well 58mm V5 Sidecuts X99 4PK $55.00 Add to Compare [IMG: BONES WHEELS X-Formula Skateboard Wheels XF STANDARD 52 V1 X-FORMULA X97 4PK] BONES WHEELS X-Formula Skateboard Wheels XF STANDARD 52 V1 X-FORMULA X97 4PK Special Price $38.40 Regular Price $48.00 Limited Quantities Add to Compare [IMG: BONES WHEELS X-Formula Skateboard Wheels XF SIDECUT 52 V5 X-FORMULA 97 4PK] BONES WHEELS X-Formula Skateboard Wheels XF SIDECUT 52 V5 X-FORMULA 97 4PK Special Price $38.40 Regular Price $48.00 Add to Compare [IMG: BONES WHEELS X-Formula Skateboard Wheels Double Lock V7 58mm X97 4PK White] BONES WHEELS X-Formula Skateboard Wheels Double Lock V7 58mm X97 4PK White Rating: 100% 4 Reviews Special Price $44.00 Regular Price $55.00 Limited Quantities Add to Compare 1 Show per page Shop By Filter By In Stock Brand Price OK Wheel Shape Wheel Color Wheel Diameter Wheel Hardness
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SUB-PAGE (https://bones.com/catalogsearch/result/) BONES WHEELS – 100% LESS FLATSPOTS – BONES WHEELS
[IMG: Bones X- Formula™ (XF)] [IMG: BONES WHEELS - Tory Pudwill] [IMG: BONES WHEELS - New Shape V8 Double Wide] [IMG: BONES WHEELS Chris Joslin SKATER OF THE YEAR!] [IMG: BONES WHEELS - V7 Double Locks BLACK] [IMG: BONES WHEELS X-Formula X99 Skateboard Wheels] [IMG: BONES WHEELS X-Formula X97 Skateboard Wheels] [IMG: BONES WHEELS X-Formula X95 Skateboard Wheels] About: The amazing new X- Formula™ (XF) is another industry leading innovation from the BONES WHEELS factory. X-Formula rolls over rough terrain like softer wheels do, but slides much like a harder wheel will. X- Formula™ is offered in 95A, 97A, and 99A durometers also known as X95, X97, and X99. Speed: X-Formula™ is extremely fast because it has a super high rebound. X-Formula rolls much smoother and faster on all terrains because it absorbs vibration and softens impacts much better than any other wheel in the market. Grip & Slide: The slide-ability comes from its unique blend of high performance materials. X-Formula will slide when you ask it to, and grip when you need it most. This is because X-Formula is specially formulated for any terrain. It has been developed over a ten year period to optimize performance and fine tuned to perfection. X-Formula is very unique product Durability: X- Formula™ is smooth, fast and durable. It has been developed using the highest quality, longest lasting materials. X-Formula is a great value and because it softens landings and absorbs vibration, it is also better on your body which can add longevity to your normal day of skating. These wheels will change your life! [IMG: BONES WHEELS - PRO SPF SPRING 2025] [IMG: BONES WHEELS - Skatepark Formula - SPF - 81B/84B] [H2] Customer Testimonials for X-Formula Wheels I’m now riding the new X-Formula wheels and they are the best wheels! They are good for the skatepark, the roughest streets. transition, and tech ledge skating. I think they help absorb impact when you skate big gaps, so I’ve been loving that. They slide good when you want them to. You can still revert all your tricks. They feel a little softer so they roll over cracks real good and its basically all you need to know. These things kill it! So, get yourself some and i’ll see out there you soon. — Pro skater Ryan Decenzo What’s up everyone Dakota Servold here to talk about the new X-Formula. I was pretty hesitant to try these out cause i loved the BONES Street Tech Formula i was already skating and was afraid of losing that nice snappy sound. Because of the way the formula is explained, you think you're getting a cruiser wheels but BONES kind of mixed them together so you have a wheel that goes on rough terrain and also still slides which is just really hard to wrap your head around unless you actually skate a pair and that’s what kinda happened to me then after i did it. There was just no turning back after i did so open up your horizon and try a pair of the new x-formulas. Game changers. — Pro skater Dakota Servold Lately i’ve been skating X-Formula and overall its just a solid wheel made for any terrain you’re trying to get down on. It’s really good for skating impact, and it absorbs vibration. Its definitely a wheel you can rely on in the long run. Buy a fresh set and hit the streets with your homies. — Sponsored Am Christian Holt X-Formula are crazy wheels. I hated changing up my Street Tech's and i avoided X-Formula at first but when i heard everyone else talking about them I had to tap in. X-Formula is crazy because it operates like a traditional harder wheel but it feels slightly softer so you can go skate the parks, ledges, flat bars and handrails in the streets, but at the same time you dont have to switch up your wheels to go skate rough spots. You can still go skate the ditches and you’re not stressed about hitting rocks and you can still power slide on them. Its the most bizarre, coolest formula i’ve ever skated. — Pro skater, Matt Berger I wanted to let you know about the new BONES WHEELS X-Formula. Its a really good wheel made for all terrains. it feels a little bit on the softer side so it absorbs a lot impact for those jumpers but its not too soft where you are going to stick on any slides. Still has really good sound and board feel to it. Overall 10 out of 10 so im giving it a solid 5 star rating. Get yourself some and enjoy the ride! — Pro skater Trevor McClung Just wanted to say thanks from AustraliaI I recently switched to the X-Formula and rode them for the first time today and they are AMAZING! Thank you so much! — benedictg77 [IMG: BONES WHEELS - STF Annuals Skateboard Wheels] [IMG: BONES WHEELS - 100s OG Skateboard Wheels] [IMG: BONES WHEELS Filmer All Terrain Filmer Skateboard Wheels] [IMG: BONES WHEELS Rough Riders Skateboard Wheels] [IMG: Bones Bushings - #1 Skateboard Busning in the world!] NEWS [IMG: Tony Hawk - Pocket Skate Mag] [IMG: Tony Hawk - Pocket Skate Mag] [H2] Tony Hawk - Pocket Skate Mag 'Followed' April 23, 2026 Tony Hawk featured in 'Followed' by Pocket Skate Mag. Read more Posted in News, Videos, Team | 280 Facebook Twitter.com [IMG: Patrick Rogalski -] [IMG: Patrick Rogalski -] [H2] Patrick Rogalski - 'Bomba de Humo' November 3, 2025 Rocco's "Bomba de Humo" video part is up on Free Skateboard Magazine. Read more Posted in News, Videos, Team | 127 Facebook Twitter.com [IMG: Lawrence Ravail - Ace Trucks] [IMG: Lawrence Ravail - Ace Trucks] [H2] Lawrence Ravail - Ace Trucks August 12, 2025 Lawrence Ravail has a new firing part for Ace Trucks. Read more Posted in News, Videos, Team | 1370 Facebook Twitter.com [IMG: Steve Caballero - Portraits] [IMG: Steve Caballero - Portraits] [H2] Steve Caballero - Portraits July 17, 2025 Steve Caballero featured in The Platfrm's "Portraits" series. Read more Posted in News, Videos, Team | 2687 Facebook Twitter.com [IMG: Gabriel Fortunato - King Skateboards] [IMG: Gabriel Fortunato - King Skateboards] [H2] Gabriel Fortunato - King Skateboards June 10, 2025 Gabriel Fortunato for King Skateboards. Read more Posted in News, Videos, Team | 1330 Facebook Twitter.com @BONESWHEELS Tweets by BONESWHEELS Testimonials “I just wanted to thank your company for creating the bones rough riders I was having trouble getting into skating because I couldn’t seem to find any good cruiser wheel then I came across the bones rough rider wheels and it’s changed my world I could skate virtually anywhere and again I just wan...” — Jose “Panda” Lopez “I’m now riding the new X-Formula wheels and they are the best wheels! They are good for the skatepark, the roughest streets. transition, and tech ledge skating. I think they help absorb impact when you skate big gaps, so I’ve been loving that. They slide good when you want them to. You can still...” — Pro skater Ryan Decenzo All Testimonials » Write Your Testimonial »
7295 chars
SUB-PAGE (https://bones.com/blog/category/news1/) News – News – BONES WHEELS
Home News News [H1] News Items 1 to 10 of 1065 total Page You're currently reading page 1 Page 2 Page 3 Page 4 Page 5 ... Page 107 Page Next Show per page 107 [IMG: Tony Hawk - Pocket Skate Mag] [IMG: Tony Hawk - Pocket Skate Mag] [H2] Tony Hawk - Pocket Skate Mag 'Followed' April 23, 2026 Tony Hawk featured in 'Followed' by Pocket Skate Mag. Read More Posted in News, Videos, Team | 281 Facebook Twitter.com [IMG: Patrick Rogalski -] [IMG: Patrick Rogalski -] [H2] Patrick Rogalski - 'Bomba de Humo' November 3, 2025 Rocco's "Bomba de Humo" video part is up on Free Skateboard Magazine. Read More Posted in News, Videos, Team | 127 Facebook Twitter.com [IMG: Lawrence Ravail - Ace Trucks] [IMG: Lawrence Ravail - Ace Trucks] [H2] Lawrence Ravail - Ace Trucks August 12, 2025 Lawrence Ravail has a new firing part for Ace Trucks. Read More Posted in News, Videos, Team | 1370 Facebook Twitter.com [IMG: Steve Caballero - Portraits] [IMG: Steve Caballero - Portraits] [H2] Steve Caballero - Portraits July 17, 2025 Steve Caballero featured in The Platfrm's "Portraits" series. Read More Posted in News, Videos, Team | 2688 Facebook Twitter.com [IMG: Gabriel Fortunato - King Skateboards] [IMG: Gabriel Fortunato - King Skateboards] [H2] Gabriel Fortunato - King Skateboards June 10, 2025 Gabriel Fortunato for King Skateboards. Read More Posted in News, Videos, Team | 1331 Facebook Twitter.com [IMG: Lilian Fev - ELINA] [IMG: Lilian Fev - ELINA] [H2] Lilian Fev - ELINA May 22, 2025 Lilian Fev's 'ELINA' video part is now live for Rassvet Skateboards. Read More Posted in News, Videos, Team | 1890 Facebook Twitter.com [IMG: The Joslin Show] [IMG: The Joslin Show] [H2] The Joslin Show May 8, 2025 Chris Joslin's "The Joslin Show" video is now playing on Plan B. Read More Posted in News, Videos, Team | 1886 Facebook Twitter.com [IMG: Torey Pudwill - X-Formula] [IMG: Torey Pudwill - X-Formula] [H2] Torey Pudwill - X-Formula April 10, 2025 Torey Pudwill is down for BONES WHEELS X-Formula. Read More Posted in News, Videos, Team | 1528 Facebook Twitter.com [IMG: Jost Arens - CELESTE] [IMG: Jost Arens - CELESTE] [H2] Jost Arens - CELESTE January 31, 2025 Jost Arens "CELESTE" part now playing on Red Bull Skateboarding. Read More Posted in News, Videos, Team | 1413 Facebook Twitter.com [IMG: Christian Holt] [IMG: Christian Holt] [H2] Christian Holt January 17, 2025 Have you ever seen a video part in Southern California where you didn’t recognize a single spot? Read More Posted in News, Videos, Team | 1610 Facebook Twitter.com Items 1 to 10 of 1065 total Page You're currently reading page 1 Page 2 Page 3 Page 4 Page 5 ... Page 107 Page Next Show per page 107 News Recent Posts - Tony Hawk - Pocket Skate Mag 'Followed' - Patrick Rogalski - 'Bomba de Humo' - Lawrence Ravail - Ace Trucks - Steve Caballero - Portraits - Gabriel Fortunato - King Skateboards - Lilian Fev - ELINA - The Joslin Show - Torey Pudwill - X-Formula - Jost Arens - CELESTE - Christian Holt Categories -News-Videos-Giveaway-VIP-Uncut-Photography-Team Tags steve-caballero tony-hawk mike-mcgill lance-mountain tommy-guerrero rodney-mullen brad-mcclain mimi-knoop stacy-peralta andy-anderson
3910 chars
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
223Review mentions (all pages)
28External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 19 | 7 |
| /skateboard-wheels/x-formula/ | 176 | 2 |
| /catalogsearch/result/ | 19 | 7 |
| /blog/category/news1/ | 9 | 12 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://bones.com/",
"name": "bones.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://bones.com/catalogsearch/result/?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "Organization",
"url": "https://bones.com/",
"name": "Bones Wheels",
"address": {
"addressCountry": "US",
"addressRegion": "California",
"@type": "PostalAddress"
}
}
]
/skateboard-wheels/x-formula/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://bones.com/skateboard-wheels/x-formula",
"name": "X-Formula™"
}
}
],
"_truncated": true,
"_original_size": 43061
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://bones.com/",
"name": "bones.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://bones.com/catalogsearch/result/?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"_truncated": true,
"_original_size": 43061
},
{
"@context": "https://schema.org",
"@type": "Organization",
"url": "https://bones.com/",
"name": "Bones Wheels",
"address": {
"addressCountry": "US",
"addressRegion": "California",
"@type": "PostalAddress"
},
"_truncated": true,
"_original_size": 43061
},
{
"0": {
"@context": "https://schema.org",
"@type": "Product",
"name": "BONES WHEELS X-Formula Skateboard Wheels XF 54 V7 DOUBLE LOCKS X99 BLK 4PK",
"description": "",
"image": "https://d2or613lp2h38m.cloudfront.net/assets/boneswheels/productimage/size/1670x1670/method/padding/v/ecd5/WSCAX26V75499X4.jpg",
"offers": [
{
"@type": "Offer",
"priceCurrency": "USD",
"price": 50,
"availability": "https://schema.org/InStock",
"itemCondition": "https://schema.org/NewCondition",
"seller": {
"@type": "Organization",
"name": "Bones Wheels"
},
"url": "https://bones.com/bones-wheels-x-formula-skateboard-wheels-xf-54-v7-double-locks-x99-blk-4pk"
}
],
"url": "https://bones.com/bones-wheels-x-formula-skateboard-wheels-xf-54-v7-double-locks-x99-blk-4pk",
"aggregateRating": [],
"review": [],
"brand": {
"@type": "Brand",
"name": "BONES WHEELS"
},
"sku": "WSCAX26V75499X4",
"mpn": "WSCAX26V75499X4"
},
"1": {
"@context": "https://schema.org",
"@type": "Product",
"name": "BONES WHEELS X-Formula Skateboard Wheels XF 56 V7 DOUBLE LOCKS X99 BLK 4PK",
"description": "",
"image": "https://d2or613lp2h38m.cloudfront.net/assets/boneswheels/productimage/size/1670x1670/method/padding/v/ecd5/WSCAX26V75699X4.jpg",
"offers": [
{
"@type": "Offer",
"priceCurrency": "USD",
"price": 50,
"availability": "https://schema.org/InStock",
"itemCondition": "https://schema.org/NewCondition",
"seller": {
"@type": "Organization",
"name": "Bones Wheels"
},
"url": "https://bones.com/bones-wheels-x-formula-skateboard-wheels-xf-56-v7-double-locks-x99-blk-4pk"
}
],
"url": "https://bones.com/bones-wheels-x-formula-skateboard-wheels-xf-56-v7-double-locks-x99-blk-4pk",
"aggregateRating": [],
"review": [],
"brand": {
"@type": "Brand",
"name": "BONES WHEELS"
},
"sku": "WSCAX26V75699X4",
"mpn": "WSCAX26V75699X4"
},
"2": {
"@context": "https://schema.org",
"@type": "Product",
"name": "BONES WHEELS X-Formula Skateboard Wheels Pudwill Frying Eyes 51 V2 Locks X-Formula X97 4PK",
"description": "",
"image": "https://d2or613lp2h38m.cloudfront.net/assets/boneswheels/productimage/size/1670x1670/method/padding/v/e4c9/WPCATPFRY5197A4.jpg",
"offers": [
{
"@type": "Offer",
"priceCurrency": "USD",
"price": 48,
"availability": "https://schema.org/InStock",
"itemCondition": "https://schema.org/NewCondition",
"seller": {
"@type": "Organization",
"name": "Bones Wheels"
},
"url": "https://bones.com/bones-wheels-x-formula-skateboard-wheels-pudwill-frying-eyes-51-v2-locks-x-formula-97a-4pk"
}
],
"url": "https://bones.com/bones-wheels-x-formula-skateboard-wheels-pudwill-frying-eyes-51-v2-locks-x-formula-97a-4pk",
"aggregateRating": [],
"review": [],
"brand": {
"@type": "Brand",
"name": "BONES WHEELS"
},
"sku": "WPCATPFRY5197A4",
"mpn": "WPCATPFRY5197A4"
},
"3": {
"@context": "https://schema.org",
"@type": "Product",
"name": "BONES WHEELS X-Formula Skateboard Wheels Pudwill Frying Eyes 53 V2 Locks X-Formula X97 4PK",
"description": "",
"image": "https://d2or613lp2h38m.cloudfront.net/assets/boneswheels/productimage/size/1670x1670/method/padding/v/e4c9/WPCATPFRY5397A4.jpg",
"offers": [
{
"@type": "Offer",
"priceCurrency": "USD",
"price": 48,
"availability": "https://schema.org/OutOfStock",
"itemCondition": "https://schema.org/NewCondition",
"seller": {
"@type": "Organization",
"name": "Bones Wheels"
},
"url": "https://bones.com/bones-wheels-x-formula-skateboard-wheels-pudwill-frying-eyes-53-v2-locks-x-formula-97a-4pk"
}
],
"url": "https://bones.com/bones-wheels-x-formula-skateboard-wheels-pudwill-frying-eyes-53-v2-locks-x-formula-97a-4pk",
"aggregateRating": [],
"review": [],
"brand": {
"@type": "Brand",
"name": "BONES WHEELS"
},
"sku": "WPCATPFRY5397A4",
"mpn": "WPCATPFRY5397A4"
},
"4": {
"@context": "https://schema.org",
"@type": "Product",
"name": "BONES WHEELS X-Formula Skateboard Wheels XF 53 V6 WIDECUTS X95 4PK",
"description": "",
"image": "https://d2or613lp2h38m.cloudfront.net/assets/boneswheels/productimage/size/1500x1500/method/padding/v/283d/WSCAX26V65395A4.jpg",
"offers": [
{
"@type": "Offer",
"priceCurrency": "USD",
"price": 48,
"availability": "https://schema.org/InStock",
"itemCondition": "https://schema.org/NewCondition",
"seller": {
"@type": "Organization",
"name": "Bones Wheels"
},
"url": "https://bones.com/bones-wheels-x-formula-skateboard-wheels-xf-53-v6-widecuts-95a-4pk"
}
],
"url": "https://bones.com/bones-wheels-x-formula-skateboard-wheels-xf-53-v6-widecuts-95a-4pk",
"aggregateRating": [],
"review": [],
"brand": {
"@type": "Brand",
"name": "BONES WHEELS"
},
"sku": "WSCAX26V65395A4",
"mpn": "WSCAX26V65395A4"
},
"_items_truncated": true,
"_truncated": true,
"_original_size": 43061
}
]
/catalogsearch/result/
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://bones.com/",
"name": "bones.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://bones.com/catalogsearch/result/?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "Organization",
"url": "https://bones.com/",
"name": "Bones Wheels",
"address": {
"addressCountry": "US",
"addressRegion": "California",
"@type": "PostalAddress"
}
}
]
/blog/category/news1/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://bones.com/blog",
"name": "News"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://bones.com/",
"name": "bones.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://bones.com/catalogsearch/result/?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "Organization",
"url": "https://bones.com/",
"name": "Bones Wheels",
"address": {
"addressCountry": "US",
"addressRegion": "California",
"@type": "PostalAddress"
}
}
]
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Information Density
0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence
0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof
0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint
0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority
0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score
0 / 100
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Information Density
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Semantic Alignment
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Trust & Proof
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Commodity Fingerprint
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Identity & Authority
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
B
BS Level
Ecommerce & Online Retail
36.3 Avg BS
Based on 3393 businesses audited.
✓ Less BS than average
Bones Wheels has 18.3 points less BS than the average for Ecommerce & Online Retail.
BS Detector
Ecommerce & Online Retail BS: Bones Wheels (bones.com)
https://bones.com
📍 Industry: Ecommerce & Online Retail
18
BS / 100
Bones Wheels exhibits a remarkably low BS score, prioritizing technical specifications and professional proof over marketing fluff. The site functions more as a technical equipment catalog for a specialized subculture than a generic online store. It successfully proves its ‘innovation’ claims through granular product variety and verifiable athlete endorsements.
Info Density
Power-words vs. Substance ratio.
5
17% BS
Semantic Coherence
Homepage promise vs. Sub-page reality.
2
10% BS
Trust & Proof
Verifiable evidence vs. Trust Theatre.
4
20% BS
Commodity Fingerprint
Detection of industry clichés/templates.
5
33% BS
Identity & Authority
Expert verifiability & Schema depth.
2
13% BS
Fix the missing H1 tag on the homepage to improve technical SEO and structural hierarchy. Integrate ‘Person’ schema for the professional team members to technically link their industry authority to the brand entity. Provide a dedicated ‘Technology’ page that links to laboratory test results or abrasion resistance data to further substantiate the ‘100% less flatspots’ claim. Standardize the display of reviews across the homepage to match the higher volume found on product category pages.
The website perfectly matches the Skateboard Gear and Ecommerce category. The content is saturated with industry-specific technical specifications (durometers, wheel shapes, urethane formulas) and professional athlete associations typical of high-end skateboarding hardware brands.
“The score of 18 is driven by high information density and strong semantic coherence. The minor points earned in Trust and Proof and Commodity Fingerprint are due to common e-commerce template language and standard marketing superlatives ('amazing', 'perfection') rather than actual deception. The site is a benchmark for substance-heavy niche retail.”
Verified Analysis Date: May 26, 2026
© 1EuroSEO Independent Evaluator — Non-Sponsored Result
Analysis Disclosure & Source Attribution
This training module utilizes a snapshot of public data from Bones Wheels, captured on May 26, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to Bones Wheels: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://bones.com to view the most current version of its content and learn from the source what this company is about and what it offers.