Industry Context — Common BS Fingerprints in Ecommerce & Online Retail
Bones Bearings
(https://bonesbearings.com) 📸 Data Snapshot: May 26, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Bones Skateboard Bearings – Bones Bearings (https://bonesbearings.com)
Bones Skateboard Bearings – Bones Bearings
Manufacturer & distributor of high performance and competition skateboard bearings since 1983. Manufacturer of Bones Ceramic Bearings, Bones Swiss Bearings, Bones Swiss Six Bearings, Bones REDS Bearings, Bones Speed Cream Lubricant, and accessories. The Best Skateboard Bearings.
HEADING_REPEATED_BODY Pat Channita – 49th Birthday – News – Bones Bearings (https://bonesbearings.com/blog/pat-channita-49-birthday/)
Pat Channita – 49th Birthday – News – Bones Bearings
Check out the latest news about Bones Bearings on our blog!
HEADING_REPEATED_BODY Tony Hawk – Pocket Skate Mag 'Followed' – News – Bones Bearings (https://bonesbearings.com/blog/tony-hawk-pocket-followed/)
Tony Hawk – Pocket Skate Mag 'Followed' – News – Bones Bearings
Check out the latest news about Bones Bearings on our blog!
HEADING_REPEATED_BODY Andy Anderson – The Shape of Paris – News – Bones Bearings (https://bonesbearings.com/blog/andy-anderson-the-shape-of-paris/)
Andy Anderson – The Shape of Paris – News – Bones Bearings
Check out the latest news about Bones Bearings on our blog!
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://bonesbearings.com) Bones Skateboard Bearings – Bones Bearings
[H1] The Best Skateboard Bearings Latest News From Bones Bearings [IMG: Pat Channita - 49th Birthday] [IMG: Pat Channita - 49th Birthday] [H2] Pat Channita - 49th Birthday May 19, 2026 Pat Channita comes through with another solid video part to celebrate his 49th birthday. Read more Posted in News, Videos, Team | 75 Facebook Twitter.com [IMG: Tony Hawk - Pocket Skate Mag] [IMG: Tony Hawk - Pocket Skate Mag] [H2] Tony Hawk - Pocket Skate Mag 'Followed' April 23, 2026 Tony Hawk featured in 'Followed' by Pocket Skate Mag. Read more Posted in News, Videos, Team | 280 Facebook Twitter.com [IMG: Justin Henry - Bones Bearings] [H2] Justin Henry - Bones Bearings April 14, 2026 Justin Henry seen in the May 2026 Thrasher Magazine. Read more Posted in News | 131 Facebook Twitter.com [IMG: Andy Anderson - The Shape of Paris] [IMG: Andy Anderson - The Shape of Paris] [H2] Andy Anderson - The Shape of Paris March 9, 2026 Starring Andy Anderson, with Brett Novak behind the lens and editing board. Another unforgettable masterpiece by Brett. Read more Posted in Videos | 1862 Facebook Twitter.com [H2] Justin Henry Gap to 50-50 [IMG: Justin Henry] [H2] BONES® BEARINGS TEAM [H3] PROFESSIONALS Vincent Alvarez Andy Anderson Brian Anderson Lizzie Armanto Chris Athans Dane Barker Danny Barrera Silas Baxter-Neal Theotis Beasley Matt Berger Kevin Bilyeu Sky Brown Dennis Busenitz Karim Callender Connor Champion Ryan Connors Jack Curtin Wade DesArmo Zach Doelling Josh Douglas Mariah Duran Antonio Durao Jagger Eaton Byron Essert Yuri Facchini Gabriel Fortunato Didrik Galasso Jhancarlos Gonzalez Joey Guevara Felipe Gustavo Shawn Hale Danny Hamaguchi Spencer Hamilton Justin Henry Neil Herrick Aaron Herrington Christopher Hiett Yuto Horigome Blake Johnson Boo Johnson Tyshawn Jones Dashawn Jordan Cory Kennedy Gui Khury Kai Kishi Jereme Knibbs Kevin Kowalski Bucky Lasek Ryan Lay Oscar Loreto Dan Mancina Georgia Martin Kilian Martin Gabriela Mazetto Vitoria Mendonca Mark Del Negro Reese Nelson Ginwoo Onodera Joey O’Brien Isa Pacheco Denny Pham Mikey Ray Kevin Reimer David Reyes Dylan Rieder Dick Rizzo Paul Rodriguez Pamela Rosa Walker Ryan Spencer Semien John Shanahan Miles Silvas Elliot Sloan Evan Smith Jamal Smith JP Souza Frankie Spears Brett Sube Mark Suciu Marius Syvanen Monica Torres Jordan Trahan Zack Wallin Bryce Wettstein Jimmy Wilkins Myles Willard Trey Wood Bobby Worrest Isamu Yamamoto Sakura Yosozumi [H3] AMATEURS Xavier Alford Ryan Alvero Andrea Benitez Pedro Biagio Leonardo Bodelazzi Gavin Bottger John Bradford Kris Brown Lucas Alves Bueno Ryan Carrel Art Cordova Chloe Covell Lazer Crawford Greg Dehart Margielyn Didal Sean Evans Kiko Francisco Marina Gabriela Christian Hall Austin Heilman Paige Heyn Cocona Hiraki Mark Humienik Miyu Ito Dru James Terrill Jefferson Kristion Jordan Kevin Liedtke Alex Lobasyuk Kevin Lowry Hina Maeda Joey Marrone Wacson Mass Christiana Means Christian Miller Ari Misurelli Tagai Nagai Taylor Nye Zach Panebianco Ron Parker Jiro Platt Cooper Qua Cy Romano Jorge Simoes Collin Slew Wilton Souza Jack Springer Jasper Stieve Max Taylor Romel Torres Raphael Ueda Derrick Wilson [H3] VETERANS Ray Barbee Sal Barbier Louie Barletta Caswell Berry Chico Brenes Steve Caballero June Cate Pat Channita Jimmy Chung Sandro Dias Mike Frazier Danny Garcia Mark Gonzales Jeff Grosso Nicky Guerrero Tony Hawk Christian Hosoi Stefan Janoski James Kelch Steve Kindle Andy Macdonald Nick Matlin Dave Mayhew Mike McGill Joel Meinholz Chris Miller Lance Mountain Al Partanen Joey Pepper Chris Pfanner Danny Renaud Mike Rosa Jack Sabback Willy Santos Chris Senn Sean Sheffey Paul Shier Elissa Steamer Pat Steiner CJ Tamborino Kevin Taylor Ed Templeton Vanessa Torres Chuck Treece Van Wastell Stevie Williams Jeremy Wray Jonas Wray Mike York Giorgio Zattoni Reviews “I started skating in 86 or so... I've been skating Bones Bearings for 7 or 8 years now (Swiss & 6 balls), and they're the best, no doubt. Today, I bought my first set of Ceramics! I'm really hyped and it's really an honor for me to ride them... I just love the sticker too. Thank you for delivering t...” — ilir “Nothing is better! Heaven sent.” — Levi Brown All Reviews Write Your Review [IMG: Bones Swiss Skateboard Bearings] [H3] The standard by which all other bearings are measured. Bones Swiss Skateboard Bearings have the best reputation in the skateboard industry and have had this honor since 1981, due to their performance and quality. Everyone who rides Swiss knows how fast they are and how long they last. Testimonials reveal them lasting several times longer than low cost bearings. Skaters who use Bones Swiss do so because they want the very best equipment they can get and know the difference between ordinary and exceptional. Our team is a who’s who of top skaters and we are proud to be associated with each one of them. @BonesBearings Tweets by @BonesBearings
SUB-PAGE (https://bonesbearings.com/blog/pat-channita-49-birthday/) Pat Channita – 49th Birthday – News – Bones Bearings
Home News Pat Channita - 49th Birthday [H1] Pat Channita - 49th Birthday Pat Channita comes through with another solid video part to celebrate his 49th birthday. Filmed by Vern Laird and Ron Resurreccion. Edited by Vern Laird. Music by Souls of Mischief. Facebook Twitter.com May 19, 2026 | Categories: News, Videos, Team | Tags: pat-channita News Recent Posts - Pat Channita - 49th Birthday - Tony Hawk - Pocket Skate Mag 'Followed' - Justin Henry - Bones Bearings - Andy Anderson - The Shape of Paris - Kai Kishi - Venture - Vitória Mendonça - Venture - Jiro Platt - Habitat - Steve Caballero - Portraits - Fahrenheit 540 - Gabriel Fortunato - King Skateboards Categories -News-Videos-Giveaway-Photography-Team-Interviews-Products Tags steve-caballero tony-hawk mike-mcgill lance-mountain tommy-guerrero rodney-mullen brad-mcclain mimi-knoop stacy-peralta andy-anderson
SUB-PAGE (https://bonesbearings.com/blog/tony-hawk-pocket-followed/) Tony Hawk – Pocket Skate Mag 'Followed' – News – Bones Bearings
Home News Tony Hawk - Pocket Skate Mag 'Followed' [H1] Tony Hawk - Pocket Skate Mag 'Followed' Tony Hawk featured in 'Followed' by Pocket Skate Mag. Facebook Twitter.com April 23, 2026 | Categories: News, Videos, Team | Tags: tony-hawk News Recent Posts - Pat Channita - 49th Birthday - Tony Hawk - Pocket Skate Mag 'Followed' - Justin Henry - Bones Bearings - Andy Anderson - The Shape of Paris - Kai Kishi - Venture - Vitória Mendonça - Venture - Jiro Platt - Habitat - Steve Caballero - Portraits - Fahrenheit 540 - Gabriel Fortunato - King Skateboards Categories -News-Videos-Giveaway-Photography-Team-Interviews-Products Tags steve-caballero tony-hawk mike-mcgill lance-mountain tommy-guerrero rodney-mullen brad-mcclain mimi-knoop stacy-peralta andy-anderson
SUB-PAGE (https://bonesbearings.com/blog/andy-anderson-the-shape-of-paris/) Andy Anderson – The Shape of Paris – News – Bones Bearings
Home News Andy Anderson - The Shape of Paris [H1] Andy Anderson - The Shape of Paris Starring Andy Anderson, with Brett Novak behind the lens and editing board. Another unforgettable masterpiece by Brett. Facebook Twitter.com March 9, 2026 | Categories: Videos | Tags: andy-anderson News Recent Posts - Pat Channita - 49th Birthday - Tony Hawk - Pocket Skate Mag 'Followed' - Justin Henry - Bones Bearings - Andy Anderson - The Shape of Paris - Kai Kishi - Venture - Vitória Mendonça - Venture - Jiro Platt - Habitat - Steve Caballero - Portraits - Fahrenheit 540 - Gabriel Fortunato - King Skateboards Categories -News-Videos-Giveaway-Photography-Team-Interviews-Products Tags steve-caballero tony-hawk mike-mcgill lance-mountain tommy-guerrero rodney-mullen brad-mcclain mimi-knoop stacy-peralta andy-anderson
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 19 | 6 |
| /blog/pat-channita-49-birthday/ | 13 | 3 |
| /blog/tony-hawk-pocket-followed/ | 13 | 3 |
| /blog/andy-anderson-the-shape-of-paris/ | 13 | 3 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://bonesbearings.com/",
"name": "bonesbearings.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://bonesbearings.com/catalogsearch/result/?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "Organization",
"url": "https://bonesbearings.com/",
"name": "Bones Bearings",
"address": {
"addressCountry": "US",
"addressRegion": "California",
"@type": "PostalAddress"
}
}
]
/blog/pat-channita-49-birthday/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://bonesbearings.com/blog",
"name": "News"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://bonesbearings.com/",
"name": "bonesbearings.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://bonesbearings.com/catalogsearch/result/?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "Organization",
"url": "https://bonesbearings.com/",
"name": "Bones Bearings",
"address": {
"addressCountry": "US",
"addressRegion": "California",
"@type": "PostalAddress"
}
}
]
/blog/tony-hawk-pocket-followed/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://bonesbearings.com/blog",
"name": "News"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://bonesbearings.com/",
"name": "bonesbearings.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://bonesbearings.com/catalogsearch/result/?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "Organization",
"url": "https://bonesbearings.com/",
"name": "Bones Bearings",
"address": {
"addressCountry": "US",
"addressRegion": "California",
"@type": "PostalAddress"
}
}
]
/blog/andy-anderson-the-shape-of-paris/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://bonesbearings.com/blog",
"name": "News"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://bonesbearings.com/",
"name": "bonesbearings.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://bonesbearings.com/catalogsearch/result/?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "Organization",
"url": "https://bonesbearings.com/",
"name": "Bones Bearings",
"address": {
"addressCountry": "US",
"addressRegion": "California",
"@type": "PostalAddress"
}
}
]
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
Based on 3390 businesses audited.
Bones Bearings has 23.4 points less BS than the average for Ecommerce & Online Retail.
Ecommerce & Online Retail BS: Bones Bearings (bonesbearings.com)
Bones Bearings is a rare example of a legacy brand that lets its roster and history do the talking. By focusing on a massive directory of real-world athletes and specific media appearances, the site achieves a near-zero BS rating despite using common ‘best-in-class’ language.
To further reduce the score, the site should integrate Person schema for its professional team members to link their digital footprints directly. Technical lab data or friction coefficient charts could be added to substantiate ‘performance’ claims with metrics. The footer Information headings could be replaced with more descriptive nouns to eliminate the last remnants of template boilerplate.
The site perfectly aligns with the Ecommerce & Online Retail category, specifically targeting the high-performance skateboard hardware niche. The content focuses on manufacturer-distributor activities and product-specific marketing for bearings and lubricants.
“The score is primarily driven by small penalties in Commodity Fingerprint (4) and Information Density (4) due to the use of 'The Best' in the H1 and some generic footer structures. Trust and Proof (3) reflects the reliance on internal reviews, even if the reviewers are industry-famous. Overall, the site is exceptionally substantive.”
This training module utilizes a snapshot of public data from Bones Bearings, captured on May 26, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to Bones Bearings: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://bonesbearings.com to view the most current version of its content and learn from the source what this company is about and what it offers.