Industry Context — Common BS Fingerprints in Ecommerce & Online Retail
Exploding Kittens
(https://explodingkittens.com) 📸 Data Snapshot: May 30, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Exploding Kittens | Party card games, puzzles, greeting cards & more (https://explodingkittens.com)
Exploding Kittens | Party card games, puzzles, greeting cards & more
Looking for a great new game for game night? Look no further, here you'll find such magnificent party games as Exploding Kittens, Throw Throw Burrito, Bears vs Babies, You've Got Crabs, and many more!
NAV_HEADER_HEADING_REPEATED_BODY Puzzles & Entertaining Jigsaw Games (https://explodingkittens.com/collections/puzzles/)
Puzzles & Entertaining Jigsaw Games
Dive into a world of whimsical cat-themed puzzles that challenge and delight! From feline masterpieces to quirky animal adventures, our collection features 500 and 1000-piece puzzles with vibrant artwork. Perfect for game nights, relaxing evenings, or gifting to puzzle enthusiasts. Discover your next favorite brain tea
NAV_HEADER_HEADING_REPEATED_BODY Greeting Cards (https://explodingkittens.com/collections/greeting-cards/)
Greeting Cards
We supply the stationary, you supply the sentiment. Exploding Kittens greeting cards are printed with non-toxic ink on 100% recycled white cards, making each one unique.
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER All Games | Exploding Kittens (https://explodingkittens.com/collections/games/)
All Games | Exploding Kittens
We are not simply defined by felines, fire, and betrayal. Shop our other games as well! Happy Salmon, Bears Vs. Babies, A Little Wordy, Poetry for Neanderthals, Throw Throw Burrito
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://explodingkittens.com) Exploding Kittens | Party card games, puzzles, greeting cards & more
Previous Free shipping on orders of $40 or more in the contiguous US. See Details. Close [H4] US FREE SHIPPING Terms & Conditions Offer valid on order with subtotals of $40 or more. Tax excluded. Discount codes may change your subtotal. Offer not redeemable for cash or credit. Exploding Kittens reserves the right to modify or end this promotion without notice. Free shipping on orders of £33 or more in the UK. See Details. Close [H4] UK Free Shipping Terms & Conditions Offer valid on order with subtotals of £33 or more. Tax excluded. Discount codes may change your subtotal. Offer not redeemable for cash or credit. Exploding Kittens reserves the right to modify or end this promotion without notice. Free shipping on orders of €40.00 in the EU. See Details. Close [H4] EU Free Shipping Terms & Conditions Offer valid on order with subtotals of €40.00 or more. Tax excluded. Discount codes may change your subtotal. Offer not redeemable for cash or credit. Exploding Kittens reserves the right to modify or end this promotion without notice. Next
SUB-PAGE (https://explodingkittens.com/collections/puzzles/) Puzzles & Entertaining Jigsaw Games
Filters Sort by View results Translation missing: en.collection.general.filters_sr_text 16 products Sort by Featured Most relevant Best selling Oldest Newest Out of Stock [IMG: Feline of Unusual Size (1000 Piece Puzzle) (Primary image) View 1] [IMG: Feline of Unusual Size (1000 Piece Puzzle) (Secondary image) View 2] [H5] Feline of Unusual Size (1000 Piece Puzzle) Sale price $9.99 USD A typical concern of owning a normal-sized house cat is that it may knock over a keyboard... Rated 4.9 out of 5 404 Reviews Based on 404 reviews AGE 14+ View Product View Product View Product [IMG: Cat in the Mirror (1000 Piece Puzzle) (Primary image) View 1] [IMG: Cat in the Mirror (1000 Piece Puzzle) (Secondary image) View 2] [H5] Cat in the Mirror (1000 Piece Puzzle) Sale price $9.99 USD Rated 4.9 out of 5 404 Reviews Based on 404 reviews AGE 14+ Out of Stock [IMG: A Tinkle In Time (1000 Piece Puzzle) (Primary image) View 1] [IMG: A Tinkle In Time (1000 Piece Puzzle) (Secondary image) View 2] [H5] A Tinkle In Time (1000 Piece Puzzle) Sale price $9.99 USD A DeLorean? So passé. This is the story of an intrepid kitten and his time-traveling litter box. Rated 4.9 out of 5 404 Reviews Based on 404 reviews AGE 14+ View Product View Product View Product Out of Stock [IMG: The Creation of Cat (1000 Piece Puzzle) (Primary image) View 1] [IMG: The Creation of Cat (1000 Piece Puzzle) (Secondary image) View 2] [H5] The Creation of Cat (1000 Piece Puzzle) Sale price $9.99 USD In the beginning, a fancy bearded feline in the sky pointed his paw and said, "Let there... Rated 4.9 out of 5 404 Reviews Based on 404 reviews AGE 14+ View Product View Product View Product [IMG: Pug with a Pearl Earring (Primary image) View 1] [IMG: Pug with a Pearl Earring (Secondary image) View 2] [H5] Pug with a Pearl Earring Sale price From $8.99 USD A pug in possession of exquisite beauty and fashion sense is a masterpiece all her own. Rated 4.9 out of 5 404 Reviews Based on 404 reviews AGE 14+ Out of Stock [IMG: The Great Wave off Cat-a-gawa (Primary image) View 1] [IMG: The Great Wave off Cat-a-gawa (Secondary image) View 2] [H5] The Great Wave off Cat-a-gawa Sale price From $10.99 USD Mark this under “things you’ll never see,” a kindle of kittens in the ocean. Rated 4.9 out of 5 404 Reviews Based on 404 reviews AGE 14+ View Product View Product View Product [IMG: The Dreams and Nightmares of a Dog (1000 Piece Puzzle) (Primary image) View 1] [IMG: The Dreams and Nightmares of a Dog (1000 Piece Puzzle) (Secondary image) View 2] [H5] The Dreams and Nightmares of a Dog (1000 Piece Puzzle) Sale price $17.99 USD The thought bubbles over Rambo’s head show what he dreams about while he’s napping. Rated 4.9 out of 5 404 Reviews Based on 404 reviews AGE 14+ Out of Stock [IMG: Cats Playing Chess (Primary image) View 1] [IMG: Cats Playing Chess (Secondary image) View 2] [H5] Cats Playing Chess Sale price From $8.99 USD Forget your queen, this is the cat’s gambit. Rated 4.9 out of 5 404 Reviews Based on 404 reviews AGE 14+ View Product View Product View Product [IMG: Housing Boom (Primary image) View 1] [IMG: Housing Boom (Secondary image) View 2] [H5] Housing Boom Sale price From $8.99 USD Here comes the cats, and there goes the neighborhood. Rated 4.9 out of 5 404 Reviews Based on 404 reviews AGE 14+ Quick view Quick view Quick view [IMG: Cats in Quarantine (Primary image) View 1] [IMG: Cats in Quarantine (Secondary image) View 2] [H5] Cats in Quarantine Sale price From $8.99 USD Have cats noticed quarantine? They’ve actually mastered it. Rated 4.9 out of 5 404 Reviews Based on 404 reviews AGE 14+ Quick view Quick view Quick view Out of Stock [IMG: Spicy Scream (Primary image) View 1] [IMG: Spicy Scream (Secondary image) View 2] [H5] Spicy Scream Sale price From $8.99 USD Little known fact, the Spicy Scream is what happens after you consume too much hot sauce. Rated 4.9 out of 5 404 Reviews Based on 404 reviews AGE 14+ View Product View Product View Product [IMG: The Slothness of Memory (Primary image) View 1] [IMG: The Slothness of Memory (Secondary image) View 2] [H5] The Slothness of Memory Sale price From $8.99 USD Taken from the Modern Museum of Naps, the “Slothness of Memory” shows the sloth in its natural... Rated 4.9 out of 5 404 Reviews Based on 404 reviews AGE 14+ Quick view Quick view Quick view Out of Stock [IMG: Mrowwwry Night (1000 Piece Puzzle) (Primary image) View 1] [IMG: Mrowwwry Night (1000 Piece Puzzle) (Secondary image) View 2] [H5] Mrowwwry Night (1000 Piece Puzzle) Sale price $9.99 USD How many kittens can you fit into one swirling nightscape? Rated 4.9 out of 5 404 Reviews Based on 404 reviews AGE 14+ View Product View Product View Product Out of Stock [IMG: The Cat] [IMG: The Cat] [H5] The Cat's Last Supper (1000 Piece Puzzle) Sale price $9.99 USD Any dinner party can be a bit like herding cats. Rated 4.9 out of 5 404 Reviews Based on 404 reviews AGE 14+ View Product View Product View Product Out of Stock [IMG: housing boom (Primary image) View 1] [IMG: housing boom (Secondary image) View 2] [H5] housing boom Sale price From $8.99 USD And you were worried a cat wouldn’t pull its weight in rent? Rated 4.9 out of 5 404 Reviews Based on 404 reviews AGE 14+ View Product View Product View Product [IMG: The Dreams and Nightmares of a Dog (500 Piece Puzzle) (Primary image) View 1] [IMG: The Dreams and Nightmares of a Dog (500 Piece Puzzle) (Secondary image) View 2] [H5] The Dreams and Nightmares of a Dog (500 Piece Puzzle) Sale price $8.99 USD The thought bubbles over Rambo’s head show what he dreams about while he’s napping. Rated 4.9 out of 5 404 Reviews Based on 404 reviews AGE 14+
SUB-PAGE (https://explodingkittens.com/collections/greeting-cards/) Greeting Cards
Filters Sort by View results Translation missing: en.collection.general.filters_sr_text 57 products Sort by Featured Most relevant Best selling Oldest Newest Out of Stock [IMG: NSFW Birthday Cards - 8 pack (Primary image) View 1] [IMG: NSFW Birthday Cards - 8 pack (Secondary image) View 2] [H5] NSFW Birthday Cards - 8 pack Sale price $14.99 USD There are better, more fun ways to tell someone happy birthday. And these cards are it. Rated 4.8 out of 5 12 Reviews Based on 12 reviews View Product View Product View Product Out of Stock [IMG: NSFW Birthday Cards Vol. A - 4 pack (Primary image) View 1] [IMG: NSFW Birthday Cards Vol. A - 4 pack (Secondary image) View 2] [H5] NSFW Birthday Cards Vol. A - 4 pack Sale price $9.99 USD There are better, more fun ways to tell someone happy birthday. And these cards are it. Rated 5.0 out of 5 1 Review Based on 1 review View Product View Product View Product Out of Stock [IMG: NSFW Birthday Cards Vol. B - 4 pack (Primary image) View 1] [IMG: NSFW Birthday Cards Vol. B - 4 pack (Secondary image) View 2] [H5] NSFW Birthday Cards Vol. B - 4 pack Sale price $9.99 USD There are better, more fun ways to tell someone happy birthday. And these cards are it. View Product View Product View Product [IMG: Baby Owl - NSFW Birthday Card (Primary image) View 1] [IMG: Baby Owl - NSFW Birthday Card (Secondary image) View 2] [H5] Baby Owl - NSFW Birthday Card Sale price $2.99 USD There are better, more fun ways to tell someone happy birthday. And this card is it. Rated 5.0 out of 5 3 Reviews Based on 3 reviews [IMG: Newborn Baby - NSFW Friendship Card (Primary image) View 1] [IMG: Newborn Baby - NSFW Friendship Card (Secondary image) View 2] [H5] Newborn Baby - NSFW Friendship Card Sale price $2.99 USD Friendship means sending your best bud a card that makes them ugly laugh. Rated 5.0 out of 5 2 Reviews Based on 2 reviews Out of Stock [IMG: Pigbat - Birthday Greeting Card (Primary image) View 1] [IMG: Pigbat - Birthday Greeting Card (Secondary image) View 2] [H5] Pigbat - Birthday Greeting Card Sale price $2.99 USD There are better, more fun ways to tell someone happy birthday. And this card is it. View Product View Product View Product Out of Stock [IMG: Escaped - NSFW Birthday Greeting Card (Primary image) View 1] [IMG: Escaped - NSFW Birthday Greeting Card (Secondary image) View 2] [H5] Escaped - NSFW Birthday Greeting Card Sale price $2.99 USD There are better, more fun ways to tell someone happy birthday. And this card is it. Rated 5.0 out of 5 4 Reviews Based on 4 reviews View Product View Product View Product Out of Stock [IMG: NSFW Kitty Flight - Birthday Greeting Card (Primary image) View 1] [IMG: NSFW Kitty Flight - Birthday Greeting Card (Secondary image) View 2] [H5] NSFW Kitty Flight - Birthday Greeting Card Sale price $2.99 USD There are better, more fun ways to tell someone happy birthday. And this card is it. View Product View Product View Product Out of Stock [IMG: Rainbow - NSFW Birthday Greeting Card (Primary image) View 1] [IMG: Rainbow - NSFW Birthday Greeting Card (Secondary image) View 2] [H5] Rainbow - NSFW Birthday Greeting Card Sale price $2.99 USD There are better, more fun ways to tell someone happy birthday. And this card is it. View Product View Product View Product [IMG: Facebook Kitty - Birthday Card (Primary image) View 1] [IMG: Facebook Kitty - Birthday Card (Secondary image) View 2] [H5] Facebook Kitty - Birthday Card Sale price $2.99 USD There are better, more fun ways to tell someone happy birthday. And this card is it. Rated 5.0 out of 5 4 Reviews Based on 4 reviews [IMG: Flying Newborn - NSFW Birthday Card (Primary image) View 1] [IMG: Flying Newborn - NSFW Birthday Card (Secondary image) View 2] [H5] Flying Newborn - NSFW Birthday Card Sale price $2.99 USD There are better, more fun ways to tell someone happy birthday. And this card is it. Rated 5.0 out of 5 2 Reviews Based on 2 reviews Out of Stock [IMG: Dolphin Space - NSFW Birthday Greeting Card (Primary image) View 1] [IMG: Dolphin Space - NSFW Birthday Greeting Card (Secondary image) View 2] [H5] Dolphin Space - NSFW Birthday Greeting Card Sale price $2.99 USD There are better, more fun ways to tell someone happy birthday. And this card is it. View Product View Product View Product [IMG: Facebook Panda - NSFW Birthday Greeting Card (Primary image) View 1] [IMG: Facebook Panda - NSFW Birthday Greeting Card (Secondary image) View 2] [H5] Facebook Panda - NSFW Birthday Greeting Card Sale price $2.99 USD There are better, more fun ways to tell someone happy birthday. And this card is it. Rated 5.0 out of 5 2 Reviews Based on 2 reviews [IMG: NSFW Friendship Greeting Card Bundle - 4 pack (Primary image) View 1] [IMG: NSFW Friendship Greeting Card Bundle - 4 pack (Secondary image) View 2] [H5] NSFW Friendship Greeting Card Bundle - 4 pack Sale price $9.99 USD Friendship means sending your best bud a card that makes them ugly laugh. Rated 5.0 out of 5 2 Reviews Based on 2 reviews [IMG: BunnyRaptor - NSFW Friendship Card (Primary image) View 1] [IMG: BunnyRaptor - NSFW Friendship Card (Secondary image) View 2] [H5] BunnyRaptor - NSFW Friendship Card Sale price $2.99 USD Friendship means sending your best bud a card that makes them ugly laugh. [IMG: Chipmunk - NSFW Birthday Card (Primary image) View 1] [IMG: Chipmunk - NSFW Birthday Card (Secondary image) View 2] [H5] Chipmunk - NSFW Birthday Card Sale price $2.99 USD There are better, more fun ways to tell someone happy birthday. And this card is it. Rated 5.0 out of 5 2 Reviews Based on 2 reviews [IMG: Canadian - Birthday Greeting Card (Primary image) View 1] [IMG: Canadian - Birthday Greeting Card (Secondary image) View 2] [H5] Canadian - Birthday Greeting Card Sale price $2.99 USD There are better, more fun ways to tell someone happy birthday. And this card is it. Rated 5.0 out of 5 2 Reviews Based on 2 reviews [IMG: Bison - NSFW Friendship Card (Primary image) View 1] [IMG: Bison - NSFW Friendship Card (Secondary image) View 2] [H5] Bison - NSFW Friendship Card Sale price $2.99 USD Friendship means sending your best bud a card that makes them ugly laugh. [IMG: Bald Eagle - NSFW Friendship Card (Primary image) View 1] [IMG: Bald Eagle - NSFW Friendship Card (Secondary image) View 2] [H5] Bald Eagle - NSFW Friendship Card Sale price $2.99 USD Friendship means sending your best bud a card that makes them ugly laugh. [IMG: NSFW Love & Friendship Cards Vol. B - 4 pack (Primary image) View 1] [IMG: NSFW Love & Friendship Cards Vol. B - 4 pack (Secondary image) View 2] [H5] NSFW Love & Friendship Cards Vol. B - 4 pack Sale price $9.99 USD Spread the love. One hilarious, horrible greeting card at a time. Out of Stock [IMG: NSFW Love & Friendship Cards Vol. A - 8 pack (Primary image) View 1] [IMG: NSFW Love & Friendship Cards Vol. A - 8 pack (Secondary image) View 2] [H5] NSFW Love & Friendship Cards Vol. A - 8 pack Sale price $14.99 USD Spread the love. One hilarious, horrible greeting card at a time. Rated 5.0 out of 5 2 Reviews Based on 2 reviews View Product View Product View Product Out of Stock [IMG: NSFW Love & Friendship Cards Vol. B - 8 pack (Primary image) View 1] [IMG: NSFW Love & Friendship Cards Vol. B - 8 pack (Secondary image) View 2] [H5] NSFW Love & Friendship Cards Vol. B - 8 pack Sale price $14.99 USD Spread the love. One hilarious, horrible greeting card at a time. Rated 4.7 out of 5 6 Reviews Based on 6 reviews View Product View Product View Product [IMG: NSFW Love & Friendship Cards Vol. A - 4 pack (Primary image) View 1] [IMG: NSFW Love & Friendship Cards Vol. A - 4 pack (Secondary image) View 2] [H5] NSFW Love & Friendship Cards Vol. A - 4 pack Sale price $9.99 USD Spread the love. One hilarious, horrible greeting card at a time. Rated 5.0 out of 5 2 Reviews Based on 2 reviews [IMG: NSFW Love & Friendship Cards Vol. C - 4 pack (Primary image) View 1] [IMG: NSFW Love & Friendship Cards Vol. C - 4 pack (Secondary image) View 2] [H5] NSFW Love & Friendship Cards Vol. C - 4 pack Sale price $9.99 USD Spread the love. One hilarious, horrible greeting card at a time.
SUB-PAGE (https://explodingkittens.com/collections/games/) All Games | Exploding Kittens
Filters Sort by [IMG: Games] [H1] Games View results Translation missing: en.collection.general.filters_sr_text 87 products Sort by Featured Most relevant Best selling Oldest Newest NEW [IMG: Exploding Kittens: Original Edition (10th Anniversary Tin Edition) (Primary image) View 1] [IMG: Exploding Kittens: Original Edition (10th Anniversary Tin Edition) (Secondary image) View 2] [H5] Exploding Kittens: Original Edition (10th Anniversary Tin Edition) Sale price $19.99 USD 10 Years of Chaos AGE 7+ 2-5 15 min NEW [IMG: Horrible Couple: Extra Horrible Edition (Primary image) View 1] [IMG: Horrible Couple: Extra Horrible Edition (Secondary image) View 2] [H5] Horrible Couple: Extra Horrible Edition Sale price $24.99 USD A party game where you make very unpleasant comics about romance. AGE 17+ 2-8 15 min NEW [IMG: Pickle Grab (Primary image) View 1] [IMG: Pickle Grab (Secondary image) View 2] [H5] Pickle Grab Sale price $19.99 USD The silly game of cards, speed, and pickles! AGE 7+ 2-6 15 min NEW [IMG: Exploding Kittens: The Board Game (Primary image) View 1] [IMG: Exploding Kittens: The Board Game (Secondary image) View 2] [H5] Exploding Kittens: The Board Game Sale price $24.99 USD Flip the board. Explode your friends. AGE 7+ 2-6 20 min NEW [IMG: Exploding Pigeon (Primary image) View 1] [IMG: Exploding Pigeon (Secondary image) View 2] [H5] Exploding Pigeon Sale price $19.99 USD A family party game where you play fast, guess faster, and don’t get caught when the pigeon... AGE 7+ 3 + 10 min NEW [IMG: What Were You Thinking? (Primary image) View 1] [IMG: What Were You Thinking? (Secondary image) View 2] [H5] What Were You Thinking? Sale price $19.99 USD The Guessing Game For Horrible Mind Readers AGE 10+ 3 + 15 min NEW [IMG: Monster Match (Primary image) View 1] [IMG: Monster Match (Secondary image) View 2] [H5] Monster Match Sale price $14.99 USD The rapid-fire matching game with a Monster Tower that’s as much fun for grown-ups as it is... AGE 4+ 2-6 10 min NEW [IMG: Giants Moving Tiny Furniture (Primary image) View 1] [IMG: Giants Moving Tiny Furniture (Secondary image) View 2] [H5] Giants Moving Tiny Furniture Sale price $19.99 USD The stakes are big, the chairs are little! AGE 7+ 3-8 10 min NEW [IMG: You Little Stinker (Pig Edition) (Primary image) View 1] [IMG: You Little Stinker (Pig Edition) (Secondary image) View 2] [H5] You Little Stinker (Pig Edition) Sale price $19.99 USD A stinkin 'good picture matching game with 20 dice and a Piggy Shaker. AGE 4+ 2-5 5 min View Product View Product View Product NEW [IMG: Coyote (Primary image) View 1] [IMG: Coyote (Secondary image) View 2] [H5] Coyote Sale price $9.99 USD Meet the action-packed card game full of high fives and havoc! Rated 4.7 out of 5 78 Reviews Based on 78 reviews AGE 10+ 3-8 10 min NEW [IMG: Power Hungry Pets (Small Version) (Primary image) View 1] [IMG: Power Hungry Pets (Small Version) (Secondary image) View 2] [H5] Power Hungry Pets (Small Version) Sale price $9.99 USD A strategy game where you only need one card to win! AGE 7+ 2-6 15 min NEW [IMG: Mantis (Small Version) (Primary image) View 1] [IMG: Mantis (Small Version) (Secondary image) View 2] [H5] Mantis (Small Version) Sale price $9.99 USD A colorfully cutthroat card game of rainbows and revenge. AGE 7+ 2-6 10 min NEW [IMG: Exploding Kittens: The Board Game (Super Fan Edition) (Primary image) View 1] [IMG: Exploding Kittens: The Board Game (Super Fan Edition) (Secondary image) View 2] [H5] Exploding Kittens: The Board Game (Super Fan Edition) Sale price $29.99 USD Outsmart your opponents, form shaky alliances, and try really hard not to explode. AGE 7+ 2-6 20 min BESTSELLER [IMG: Survivor: The Tribe Has Spoken (Primary image) View 1] [IMG: Survivor: The Tribe Has Spoken (Secondary image) View 2] [H5] Survivor: The Tribe Has Spoken Sale price $19.99 USD Play the greatest game of social strategy ever created, now from home! Rated 4.4 out of 5 74 Reviews Based on 74 reviews AGE 8+ 3-6 30-60 min NEW [IMG: Row Your Goat (Primary image) View 1] [IMG: Row Your Goat (Secondary image) View 2] [H5] Row Your Goat Sale price $9.99 USD You Don’t Have to Be the Fastest, Just Don’t Be The Slowest AGE 7+ 2-6 10 min [IMG: Roly Poly Goalie (Primary image) View 1] [IMG: Roly Poly Goalie (Secondary image) View 2] [H5] Roly Poly Goalie Sale price $19.99 USD A card game of tossing, rolling, and goaling that gets everyone up and laughing in minutes! Rated 4.7 out of 5 65 Reviews Based on 65 reviews AGE 4+ 2-6 10 min NEW [IMG: Horrible Therapist (Base Edition) (Primary image) View 1] [IMG: Horrible Therapist (Base Edition) (Secondary image) View 2] [H5] Horrible Therapist (Base Edition) Sale price $19.99 USD A card game where you make very unpleasant comics. Rated 5.0 out of 5 6 Reviews Based on 6 reviews AGE 17+ 3-8 15 min BESTSELLER [IMG: Let] [IMG: Let] [H5] Let's Hit Each Other With Fake Swords Sale price $24.99 USD A card game where you settle disputes with squishy Swords. Rated 4.5 out of 5 63 Reviews Based on 63 reviews AGE 10+ 2-6 15 min BESTSELLER [IMG: Hurry Up Chicken Butt (Primary image) View 1] [IMG: Hurry Up Chicken Butt (Secondary image) View 2] [H5] Hurry Up Chicken Butt Sale price $19.99 USD A Hot-Potato kids game with jumping, laughing, and lots of animal noises! (And secretly…a little bit of... Rated 4.7 out of 5 106 Reviews Based on 106 reviews AGE 4+ 2-6 2 min BESTSELLER [IMG: Why Are You Like This? (Primary image) View 1] [IMG: Why Are You Like This? (Secondary image) View 2] [H5] Why Are You Like This? Sale price $19.99 USD A card guessing game where you talk, draw, or gesture. Rated 4.7 out of 5 67 Reviews Based on 67 reviews AGE 14+ 2+ 15 min BESTSELLER [IMG: That Escalated Quickly (Primary image) View 1] [IMG: That Escalated Quickly (Secondary image) View 2] [H5] That Escalated Quickly Sale price $19.99 USD A card game where you work together to put absurd things in the right order. Rated 4.7 out of 5 60 Reviews Based on 60 reviews AGE 10+ 2-8 15 min [IMG: Poetry For Neanderthals: Pop Culture Edition (Primary image) View 1] [IMG: Poetry For Neanderthals: Pop Culture Edition (Secondary image) View 2] [H5] Poetry For Neanderthals: Pop Culture Edition Sale price $19.99 USD A film, music, and TV guessing game where U must speak good or get hit with stick.... Rated 4.7 out of 5 59 Reviews Based on 59 reviews AGE 7+ 2+ 15 min BESTSELLER [IMG: Exploding Kittens: Original Edition (Primary image) View 1] [IMG: Exploding Kittens: Original Edition (Secondary image) View 2] [H5] Exploding Kittens: Original Edition Sale price $19.99 USD Exploding Kittens is a kitty powered version of Russian Roulette Rated 4.8 out of 5 293 Reviews Based on 293 reviews AGE 7+ 2-5 15 min BESTSELLER [IMG: Really Loud Librarians (Primary image) View 1] [IMG: Really Loud Librarians (Secondary image) View 2] [H5] Really Loud Librarians Sale price $19.99 USD A merciless word-shouting board game. Rated 4.7 out of 5 144 Reviews Based on 144 reviews AGE 8+ 2+ 20 min
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 443 | 1 |
| /collections/puzzles/ | 971 | 1 |
| /collections/greeting-cards/ | 935 | 1 |
| /collections/games/ | 857 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.explodingkittens.com"
}
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Exploding Kittens",
"url": "https://www.explodingkittens.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.explodingkittens.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Exploding Kittens",
"logo": "https://www.explodingkittens.com/cdn/shop/files/exploding-kittens-logo_2x_a3315505-208d-4d31-be17-e68040abe1a5_464x.png?v=1668701605",
"url": "https://www.explodingkittens.com"
}
]
/collections/puzzles/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.explodingkittens.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Puzzles",
"item": "https://www.explodingkittens.com/collections/puzzles"
}
]
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Exploding Kittens",
"logo": "https://www.explodingkittens.com/cdn/shop/files/exploding-kittens-logo_2x_a3315505-208d-4d31-be17-e68040abe1a5_464x.png?v=1668701605",
"url": "https://www.explodingkittens.com"
}
]
/collections/greeting-cards/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.explodingkittens.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Greeting Cards",
"item": "https://www.explodingkittens.com/collections/greeting-cards"
}
]
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Exploding Kittens",
"logo": "https://www.explodingkittens.com/cdn/shop/files/exploding-kittens-logo_2x_a3315505-208d-4d31-be17-e68040abe1a5_464x.png?v=1668701605",
"url": "https://www.explodingkittens.com"
}
]
/collections/games/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.explodingkittens.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Games",
"item": "https://www.explodingkittens.com/collections/games"
}
]
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Exploding Kittens",
"logo": "https://www.explodingkittens.com/cdn/shop/files/exploding-kittens-logo_2x_a3315505-208d-4d31-be17-e68040abe1a5_464x.png?v=1668701605",
"url": "https://www.explodingkittens.com"
}
]
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
Based on 3118 businesses audited.
Exploding Kittens has 14.7 points less BS than the average for Ecommerce & Online Retail.
Ecommerce & Online Retail BS: Exploding Kittens (explodingkittens.com)
Exploding Kittens is a high-substance retail entity with a low BS score, let down primarily by lazy review aggregation. The site avoids the ‘Disruptive/Innovative’ jargon trap by focusing on tangible product specs and unique brand voice. The only significant ‘hot air’ is the technical glitch showing identical review counts across diverse puzzle SKUs.
Immediately decouple the review counts on the Puzzles collection page to ensure each product displays its own unique proof. Resolve the Liquid/Shopify translation errors (Translation missing) in the filter section to eliminate the ‘cheap template’ fingerprint. Add outbound links to verified third-party review platforms to move beyond internal ‘trust theatre’. Expand the Organization schema to include SameAs links to official social profiles and Wikipedia entries to solidify digital authority.
The website perfectly aligns with the Ecommerce and Online Retail category, specifically focusing on tabletop games, puzzles, and novelty greeting cards. The presence of SKU-level pricing, inventory status (Out of Stock markers), and detailed product specifications (age ratings, player counts) confirms a high-intent retail environment.
“The score of 21 is driven mostly by the Trust and Proof pillar due to the '404 reviews' anomaly across multiple SKUs, which is a textbook example of misleading proof theatre. Minor points were added for the Commodity Fingerprint due to template-based navigation artifacts and technical translation gaps. Overall, the site is exceptionally grounded in substance, preventing a higher BS score.”
This training module utilizes a snapshot of public data from Exploding Kittens, captured on May 30, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to Exploding Kittens: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://explodingkittens.com to view the most current version of its content and learn from the source what this company is about and what it offers.