Industry Context — Common BS Fingerprints in Ecommerce & Online Retail
Generic Claims:
best prices online, free shipping on everything, satisfaction guaranteed or your money back, trusted by thousands…
Red Flags:
no business address or company registration, manufacturer stock photos as product images, prices dramatically below market with no explanation, no return policy or extremely restrictive terms…
Semantic Drift Patterns:
homepage claims premium but product pages show dropshipped goods, claims handmade or artisan but product images are manufacturer stock, homepage says ethically sourced but no supply chain information, claims exclusive products but same items found on Amazon and AliExpress…
Proof Expectations:
verifiable business registration and address, real product photographs not manufacturer stock images, third-party reviews on independent platforms (Trustpilot, Google), clear return and refund policy with process details…
FOCO Inc.
(https://foco.com) 📸 Data Snapshot: May 30, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE FOCO. Fans Only. FOCO.com (https://foco.com)
Title
FOCO. Fans Only. FOCO.com
Meta
Find your fandom with FOCO.com! Welcome to your #1 source for officially licensed MLB, NFL, NBA, NHL, MLS, Premier League, College, and National Team fan gear! Rep your favorite teams and players with our team apparel, accessories, footwear, toys, BRXLZ, PZLZ collectibles, bobbleheads, figurines, and more!
H1 All Stores
H2 Stay in the know, with all things FOCO.
H2 Don't miss out!
H2 Need some help?
H3 Boo-Yah! Your item has been added!
H3 Shop by Fandom
H3 Sip in style
H3 Say it loud
H3 My Account
H3 Help
H3 About Us
H3 Suggested location
H3 North America
H3 Europe
H4 OTHER
H4 POPULAR
H4 Nickelodeon
H4 Warner Bros. Discovery
H4 DC
NAV_HEADER_HEADING_REPEATED_BODY Home FOCO (https://foco.com/collections/home/)
Title
Home FOCO
Meta
They say, “There’s no place like home.” That’s especially true when your home is decked out in some awesome gear from FOCO’s home shop. Getting ready to host a watch party for the big MLB, NFL, NBA, NHL, NCAA, MLS or EPL game? Decorate your fancave with our team wall signs. Spread some holiday cheer while you cheer on
H1 All Stores
H2 Stay in the know, with all things FOCO.
H2 Don't miss out!
H2 Need some help?
H3 Boo-Yah! Your item has been added!
H3 Philadelphia Eagles Kelly Green Santa Hat
H3 Buffalo Bills LED Neon Light Up Team Logo Sign
H3 Los Angeles Dodgers 2025 Back To Back World Series Champions Plush Hello Kitty® Keychain
H3 Houston Astros 2022 World Series Champions Trophy Ornament
H3 Dallas Cowboys 12 Pack Plastic Ball Ornament Set
H3 Los Angeles Dodgers Glass Bear Tumbler
H3 Detroit Lions High End Santa Hat
H3 San Francisco 49ers High End Santa Hat
H3 Pittsburgh Steelers High End Santa Hat
H3 Los Angeles Dodgers 2025 Back To Back World Series Champions Replica Trophy
H3 Kansas City Chiefs High End Santa Hat
H3 Las Vegas Raiders High End Santa Hat
H3 Home
H3 My Account
H3 Help
H3 About Us
H3 Suggested location
H3 North America
H3 Europe
H4 OTHER
H4 POPULAR
H4 Nickelodeon
H4 Warner Bros. Discovery
H4 DC
NAV_HEADER_REPEATED Women's Clothing, Apparel, and Fan Gear. FOCO (https://foco.com/collections/womens-clothing/)
Title
Women's Clothing, Apparel, and Fan Gear. FOCO
Meta
Welcome to FOCO’s Women’s Clothing shop! Gearing up for the big game? Want to look nice for a night on the town? Staying in on a rainy day and just want to be comfortable while you rep your favorite MLB, NFL, NBA, NHL, NCAA, MLS, and EPL team? We can help with all of those. We’ve got all the women’s apparel you’ll need
H1 All Stores
H2 Stay in the know, with all things FOCO.
H2 Don't miss out!
H2 Need some help?
H3 Boo-Yah! Your item has been added!
H3 Philadelphia Phillies Womens Pinstripe Bib Overalls
H3 Dallas Cowboys Ugly Pattern One Piece Pajamas
H3 Buffalo Bills Ugly Pattern One Piece Pajamas
H3 Kansas City Chiefs Ugly Pattern One Piece Pajamas
H3 San Francisco 49ers Ugly Pattern One Piece Pajamas
H3 Philadelphia Eagles Womens Plaid Bib Overalls
H3 Kansas City Chiefs Womens Plaid Bib Overalls
H3 Pittsburgh Steelers Ugly Pattern One Piece Pajamas
H3 Philadelphia Phillies Womens Powder Blue Big Logo Bib Overalls
H3 Philadelphia Eagles Kelly Green Womens Plaid Bib Overalls
H3 Las Vegas Raiders Ugly Pattern One Piece Pajamas
H3 Dallas Cowboys Plaid One Piece Pajamas
H3 Women's Clothing
H3 My Account
H3 Help
H3 About Us
H3 Suggested location
H3 North America
H3 Europe
H4 OTHER
H4 POPULAR
H4 Nickelodeon
H4 Warner Bros. Discovery
H4 DC
NAV_HEADER_REPEATED FOCO Collectibles Shop. Bobbleheads, Figurines, Eekeez. (https://foco.com/collections/collectibles/)
Title
FOCO Collectibles Shop. Bobbleheads, Figurines, Eekeez.
Meta
The best fans are always looking for the best ways to show off their fandom. We’re guessing that’s how you arrived at FOCO’s collectibles shop. Check out our wide selection of bobbles and figurines that are guaranteed to make any collection more awesome. Our collection includes MLB bobbleheads, NFL bobbleheads, NBA bob
H1 All Stores
H2 Stay in the know, with all things FOCO.
H2 Don't miss out!
H2 Need some help?
H3 Boo-Yah! Your item has been added!
H3 Shohei Ohtani Los Angeles Dodgers 2025 Back To Back World Series Champions Celebration Bobblehead
H3 Yoshinobu Yamamoto Los Angeles Dodgers 2025 Back To Back World Series Champions Celebration MVP Bobblehead
H3 Yoshinobu Yamamoto Los Angeles Dodgers 2025 Back To Back World Series Champions Celebration Bobblehead
H3 Saquon Barkley Philadelphia Eagles Super Bowl LIX Champions Celebration Bobblehead
H3 Alex Ovechkin Washington Capitals Career Goals Counter Bighead Bobblehead
H3 Jalen Hurts Philadelphia Eagles Super Bowl LIX Champions Celebration Bobblehead
H3 Los Angeles Dodgers 2020 World Series Champions Pro Pinz Set
H3 Charlie Brown & Snoopy Los Angeles Dodgers 2025 Back To Back World Series Champions Peanuts Trophy Dual Bobblehead
H3 Clayton Kershaw Los Angeles Dodgers 2025 Back To Back World Series Champions Celebration Bobblehead
H3 Clayton Kershaw Los Angeles Dodgers Final Dodger Stadium Home Start Bobblehead
H3 Caitlin Clark Indiana Fever 2024 Rookie of the Year Bobblehead
H3 Los Angeles Dodgers FOOCOOS Plush Bag Charm Keychain Blind Box Series 1
H3 Collectibles
H3 My Account
H3 Help
H3 About Us
H3 Suggested location
H3 North America
H3 Europe
H4 OTHER
H4 POPULAR
H4 Nickelodeon
H4 Warner Bros. Discovery
H4 DC
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE · THIN (https://foco.com) FOCO. Fans Only. FOCO.com
FREE STRAW HAT when you spend $100* Shop Now Get 10% off your order when you sign up for SMS.*Sign Up & Save [H3] Shop by Fandom [H6] [H3] Sip in style Glass Bear Tumblers bring cute energy to every sip! SHOP NOW [H6] Featured: NBA Apparel → MLB Apparel → Bubble Collection → [H6] [H6] [H3] Say it loud Let your hat do the talking. Shop Now [H6] Headwear by Style: [H6]
725 chars
SUB-PAGE (https://foco.com/collections/home/) Home FOCO
FREE STRAW HAT when you spend $100* Shop Now Get 10% off your order when you sign up for SMS.*Sign Up & Save [IMG: Philadelphia Eagles Kelly Green Santa Hat FOCO - FOCO.com] [H3] Philadelphia Eagles Kelly Green Santa Hat $25 [IMG: Buffalo Bills LED Neon Light Up Team Logo Sign FOCO - FOCO.com] [H3] Buffalo Bills LED Neon Light Up Team Logo Sign $76 [IMG: Los Angeles Dodgers 2025 Back To Back World Series Champions Plush Hello Kitty® Keychain FOCO - FOCO.com] [H3] Los Angeles Dodgers 2025 Back To Back World Series Champions Plush Hello Kitty® Keychain $30 [IMG: Houston Astros 2022 World Series Champions Trophy Ornament FOCO - FOCO.com] [H3] Houston Astros 2022 World Series Champions Trophy Ornament $27 [IMG: Dallas Cowboys 12 Pack Ball Ornament Set FOCO - FOCO.com] [H3] Dallas Cowboys 12 Pack Plastic Ball Ornament Set $24 [IMG: Los Angeles Dodgers Glass Bear Tumbler FOCO - FOCO.com] [H3] Los Angeles Dodgers Glass Bear Tumbler $35 [IMG: Detroit Lions High End Santa Hat FOCO - FOCO.com] [H3] Detroit Lions High End Santa Hat $22 [IMG: San Francisco 49ers High End Santa Hat FOCO - FOCO.com] [H3] San Francisco 49ers High End Santa Hat $22 Sold Out [IMG: Pittsburgh Steelers High End Santa Hat FOCO - FOCO.com] [H3] Pittsburgh Steelers High End Santa Hat $22 [IMG: Los Angeles Dodgers 2025 Back To Back World Series Champions Replica Trophy FOCO - FOCO.com] [H3] Los Angeles Dodgers 2025 Back To Back World Series Champions Replica Trophy $120 Sold Out [IMG: Kansas City Chiefs High End Santa Hat FOCO - FOCO.com] [H3] Kansas City Chiefs High End Santa Hat $22 [IMG: Las Vegas Raiders High End Santa Hat FOCO - FOCO.com] [H3] Las Vegas Raiders High End Santa Hat $22 1 2 3 … 259 >> [H3] Home They say, “There’s no place like home.” That’s especially true when your home is decked out in some awesome gear from FOCO’s home shop. Getting ready to host a watch party for the big MLB, NFL, NBA, NHL, NCAA, MLS or EPL game? Decorate your fancave with our team wall signs. Spread some holiday cheer while you cheer on your team with our holiday items, such as our team nutcrackers, which make perfect Christmas decorations. Having some fellow fans over to hang out? Serve them tasty beverages in with our team drink holders, team can holders, and team bottle holders. See what’s on sale and get yourself some sweet décor for your house, apartment, condo, townhouse, or wherever a great fan like you resides. Read More
2807 chars
SUB-PAGE (https://foco.com/collections/womens-clothing/) Women's Clothing, Apparel, and Fan Gear. FOCO
FREE STRAW HAT when you spend $100* Shop Now Get 10% off your order when you sign up for SMS.*Sign Up & Save [IMG: Philadelphia Phillies Womens Pinstripe Bib Overalls FOCO XS - FOCO.com] [H3] Philadelphia Phillies Womens Pinstripe Bib Overalls $80 [IMG: Dallas Cowboys Ugly Pattern One Piece Pajamas FOCO - FOCO.com] [H3] Dallas Cowboys Ugly Pattern One Piece Pajamas $57 [IMG: Buffalo Bills Ugly Pattern One Piece Pajamas FOCO - FOCO.com] [H3] Buffalo Bills Ugly Pattern One Piece Pajamas $57 [IMG: Kansas City Chiefs Ugly Pattern One Piece Pajamas FOCO - FOCO.com] [H3] Kansas City Chiefs Ugly Pattern One Piece Pajamas $57 [IMG: San Francisco 49ers Ugly Pattern One Piece Pajamas FOCO - FOCO.com] [H3] San Francisco 49ers Ugly Pattern One Piece Pajamas $57 [IMG: Philadelphia Eagles Womens Plaid Bib Overalls FOCO XS - FOCO.com] [H3] Philadelphia Eagles Womens Plaid Bib Overalls $80 [IMG: Kansas City Chiefs Womens Plaid Bib Overalls FOCO XS - FOCO.com] [H3] Kansas City Chiefs Womens Plaid Bib Overalls $80 [IMG: Pittsburgh Steelers Ugly Pattern One Piece Pajamas FOCO - FOCO.com] [H3] Pittsburgh Steelers Ugly Pattern One Piece Pajamas $57 [IMG: Philadelphia Phillies Womens Powder Blue Big Logo Bib Overalls FOCO XS - FOCO.com] [H3] Philadelphia Phillies Womens Powder Blue Big Logo Bib Overalls $80 [IMG: Philadelphia Eagles Kelly Green Womens Plaid Bib Overalls FOCO - FOCO.com] [H3] Philadelphia Eagles Kelly Green Womens Plaid Bib Overalls $80 [IMG: Las Vegas Raiders Ugly Pattern One Piece Pajamas FOCO - FOCO.com] [H3] Las Vegas Raiders Ugly Pattern One Piece Pajamas $57 [IMG: Dallas Cowboys Plaid One Piece Pajamas FOCO S - FOCO.com] [H3] Dallas Cowboys Plaid One Piece Pajamas $62 1 2 3 … 366 >> [H3] Women's Clothing Welcome to FOCO’s Women’s Clothing shop! Gearing up for the big game? Want to look nice for a night on the town? Staying in on a rainy day and just want to be comfortable while you rep your favorite MLB, NFL, NBA, NHL, NCAA, MLS, and EPL team? We can help with all of those. We’ve got all the women’s apparel you’ll need for any situation. We’ve got women’s shirts and women’s pants that will boldly show off your team colors. Hit the beach or the pool and rock our women’s bikinis, women’s swimsuits, and women’s swimwear. Rock our women’s leggings for maximum comfort and fandom. However you choose to show off your fandom, we’re here to help you do it in style. Read More
2794 chars
SUB-PAGE (https://foco.com/collections/collectibles/) FOCO Collectibles Shop. Bobbleheads, Figurines, Eekeez.
FREE STRAW HAT when you spend $100* Shop Now Get 10% off your order when you sign up for SMS.*Sign Up & Save Limited Edition [IMG: Shohei Ohtani Los Angeles Dodgers 2025 Back To Back World Series Champions Celebration Bobblehead FOCO - FOCO.com] [H3] Shohei Ohtani Los Angeles Dodgers 2025 Back To Back World Series Champions Celebration Bobblehead $80 Limited Edition [IMG: Yoshinobu Yamamoto Los Angeles Dodgers 2025 Back To Back World Series Champions Celebration MVP Bobblehead FOCO - FOCO.com] [H3] Yoshinobu Yamamoto Los Angeles Dodgers 2025 Back To Back World Series Champions Celebration MVP Bobblehead $90 Limited Edition [IMG: Yoshinobu Yamamoto Los Angeles Dodgers 2025 Back To Back World Series Champions Celebration Bobblehead FOCO - FOCO.com] [H3] Yoshinobu Yamamoto Los Angeles Dodgers 2025 Back To Back World Series Champions Celebration Bobblehead $80 Limited Edition [IMG: Saquon Barkley Philadelphia Eagles Super Bowl LIX Champions Celebration Bobblehead FOCO - FOCO.com] [H3] Saquon Barkley Philadelphia Eagles Super Bowl LIX Champions Celebration Bobblehead $72 Limited Edition [IMG: Alex Ovechkin Washington Capitals Career Goals Counter Bighead Bobblehead FOCO - FOCO.com] [H3] Alex Ovechkin Washington Capitals Career Goals Counter Bighead Bobblehead $88 Limited Edition [IMG: Jalen Hurts Philadelphia Eagles Super Bowl LIX Champions Celebration Bobblehead FOCO - FOCO.com] [H3] Jalen Hurts Philadelphia Eagles Super Bowl LIX Champions Celebration Bobblehead $72 [IMG: Los Angeles Dodgers 2020 World Series Champions Pro Pinz Set FOCO - FOCO.com] [H3] Los Angeles Dodgers 2020 World Series Champions Pro Pinz Set $75 Limited Edition [IMG: Charlie Brown & Snoopy Los Angeles Dodgers 2025 Back To Back World Series Champions Peanuts Trophy Dual Bobblehead FOCO - FOCO.com] [H3] Charlie Brown & Snoopy Los Angeles Dodgers 2025 Back To Back World Series Champions Peanuts Trophy Dual Bobblehead $70 Limited Edition [IMG: Clayton Kershaw Los Angeles Dodgers 2025 Back To Back World Series Champions Celebration Bobblehead FOCO - FOCO.com] [H3] Clayton Kershaw Los Angeles Dodgers 2025 Back To Back World Series Champions Celebration Bobblehead $80 Limited Edition [IMG: Clayton Kershaw Los Angeles Dodgers Final Dodger Stadium Home Start Bobblehead FOCO - FOCO.com] [H3] Clayton Kershaw Los Angeles Dodgers Final Dodger Stadium Home Start Bobblehead $80 Limited Edition [IMG: Caitlin Clark Indiana Fever 2024 Rookie of the Year Bobblehead FOCO - FOCO.com] [H3] Caitlin Clark Indiana Fever 2024 Rookie of the Year Bobblehead $80 Limited Edition [IMG: Los Angeles Dodgers FOOCOOS Plush Bag Charm Keychain Blind Box Series 1 FOCO - FOCO.com] [H3] Los Angeles Dodgers FOOCOOS Plush Bag Charm Keychain Blind Box Series 1 $25 1 2 3 … 203 >> [H3] Collectibles The best fans are always looking for the best ways to show off their fandom. We’re guessing that’s how you arrived at FOCO’s collectibles shop. Check out our wide selection of bobbles and figurines that are guaranteed to make any collection more awesome. Our collection includes MLB bobbleheads, NFL bobbleheads, NBA bobbleheads, NHL bobbleheads, NCAA bobbleheads, MLS bobbleheads, and EPL bobbleheads. That’s a lot of bobbleheads. We’ve also got new releases and exclusive bobbleheads you won’t find anywhere else. Honor some legends of the game with our retired player bobbles. And check out our exciting gates series bobbles for more fan awesome. Our bobble heads make great gifts, too. For even more ways to make your collection look awesome, check out our Eekeez Figurines. They’re figurines featuring your favorite players and characters that are awesome collector’s items. Decorate your fancave, get ready for gameday, show your goodies off to other fans, or spread the fan love and give gifts from FOCO’s collectibles shop. Read More
4261 chars
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
147Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 3 | 1 |
| /collections/home/ | 34 | 1 |
| /collections/womens-clothing/ | 76 | 1 |
| /collections/collectibles/ | 34 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
[
{
"@context": "http://schema.org",
"@type": "ProfessionalService",
"name": "FOCO Inc.",
"image": "https://cdn.shopify.com/s/files/1/2578/8918/files/foco-logo.svg",
"url": "https://www.foco.com",
"description": "FOCO is an international fan brand bringing your Officially Licensed fan gear for your favorite teams. Visit FOCO.com and become a member of the FOCO Squad.",
"telephone": "+18482604260",
"priceRange": "$",
"hasMap": "https://www.google.com/maps/place/FOCO+Inc/@40.5312208,-74.5531375,17z/data=!4m13!1m7!3m6!1s0x89c3c05946bb3181:0x8f71241e905e0b1!2s2301+Cottontail+Ln,+Piscataway,+NJ+08854!3b1!8m2!3d40.5312208!4d-74.5509435!3m4!1s0x89c3c9c5ba5531d7:0xe6d0afa531fae7e8!8m2!3d40.531146!4d-74.55104",
"sameAs": [
"https://twitter.com/focousa",
"https://www.facebook.com/FOCOUSA",
"https://www.instagram.com/focousa"
],
"openingHours": [
"M-F 8:00am - 5:00pm EST"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "444 Hoes Lane, Building 6 Suite 302",
"addressLocality": "Piscataway",
"postalCode": "08854",
"addressCountry": "US",
"addressRegion": "NJ"
},
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+18482604260",
"email": "CustomerCare@foco.com",
"name": "Customer Service",
"contactType": "customer service",
"contactOption": "TollFree",
"areaServed": "US, CAN",
"availableLanguage": "English"
},
{
"@type": "ContactPoint",
"telephone": "+18482604260",
"email": "Media@foco.com",
"name": "Press Inquiries",
"contactType": "customer service",
"contactOption": "TollFree",
"areaServed": "US, CAN",
"availableLanguage": "English"
},
{
"@type": "ContactPoint",
"telephone": "+18482604260",
"email": "Wholesale@foco.com",
"name": "Wholesale",
"contactType": "sales",
"contactOption": "TollFree",
"areaServed": "US, CAN",
"availableLanguage": "English"
}
],
"currenciesAccepted": "USD, CAD",
"paymentAccepted": "Paypal, Credit Card, Apple Pay, GoogleCheckout",
"location": {
"@type": "Place",
"geo": {
"@type": "GeoCircle",
"geoRadius": "50",
"geoMidpoint": {
"@type": "GeoCoordinates",
"latitude": "40.5312208",
"longitude": "-74.5531375"
}
}
}
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "FOCO Inc.",
"image": "https://cdn.shopify.com/s/files/1/2578/8918/files/foco-logo.svg",
"url": "",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+18482604260",
"name": "Customer Service",
"email": "CustomerCare@foco.com",
"contactType": "customer service",
"contactOption": "TollFree",
"areaServed": "Nationwide",
"availableLanguage": "English"
},
{
"@type": "ContactPoint",
"telephone": "+18482604260",
"email": "Media@foco.com",
"name": "Press Inquiries",
"contactType": "customer service",
"contactOption": "TollFree",
"areaServed": "Nationwide",
"availableLanguage": "English"
},
{
"@type": "ContactPoint",
"telephone": "+18482604260",
"email": "Wholesale@foco.com",
"name": "Wholesale",
"contactType": "sales",
"contactOption": "TollFree",
"areaServed": "Nationwide",
"availableLanguage": "English"
}
],
"sameAs": [
"https://twitter.com/focousa",
"https://www.facebook.com/FOCOUSA",
"https://www.instagram.com/focousa"
]
},
{
"@context": "http://schema.org",
"@type": "SiteNavigationElement",
"url": "https://www.foco.com"
},
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"@id": "https://www.foco.com",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "FOCO",
"url": "https://www.foco.com",
"name": "FOCO"
}
}
]
}
]
/collections/home/
[
{
"@context": "http://schema.org",
"@type": "ProfessionalService",
"name": "FOCO Inc.",
"image": "https://cdn.shopify.com/s/files/1/2578/8918/files/foco-logo.svg",
"url": "https://www.foco.com",
"description": "FOCO is an international fan brand bringing your Officially Licensed fan gear for your favorite teams. Visit FOCO.com and become a member of the FOCO Squad.",
"telephone": "+18482604260",
"priceRange": "$",
"hasMap": "https://www.google.com/maps/place/FOCO+Inc/@40.5312208,-74.5531375,17z/data=!4m13!1m7!3m6!1s0x89c3c05946bb3181:0x8f71241e905e0b1!2s2301+Cottontail+Ln,+Piscataway,+NJ+08854!3b1!8m2!3d40.5312208!4d-74.5509435!3m4!1s0x89c3c9c5ba5531d7:0xe6d0afa531fae7e8!8m2!3d40.531146!4d-74.55104",
"sameAs": [
"https://twitter.com/focousa",
"https://www.facebook.com/FOCOUSA",
"https://www.instagram.com/focousa"
],
"openingHours": [
"M-F 8:00am - 5:00pm EST"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "444 Hoes Lane, Building 6 Suite 302",
"addressLocality": "Piscataway",
"postalCode": "08854",
"addressCountry": "US",
"addressRegion": "NJ"
},
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+18482604260",
"email": "CustomerCare@foco.com",
"name": "Customer Service",
"contactType": "customer service",
"contactOption": "TollFree",
"areaServed": "US, CAN",
"availableLanguage": "English"
},
{
"@type": "ContactPoint",
"telephone": "+18482604260",
"email": "Media@foco.com",
"name": "Press Inquiries",
"contactType": "customer service",
"contactOption": "TollFree",
"areaServed": "US, CAN",
"availableLanguage": "English"
},
{
"@type": "ContactPoint",
"telephone": "+18482604260",
"email": "Wholesale@foco.com",
"name": "Wholesale",
"contactType": "sales",
"contactOption": "TollFree",
"areaServed": "US, CAN",
"availableLanguage": "English"
}
],
"currenciesAccepted": "USD, CAD",
"paymentAccepted": "Paypal, Credit Card, Apple Pay, GoogleCheckout",
"location": {
"@type": "Place",
"geo": {
"@type": "GeoCircle",
"geoRadius": "50",
"geoMidpoint": {
"@type": "GeoCoordinates",
"latitude": "40.5312208",
"longitude": "-74.5531375"
}
}
}
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "FOCO Inc.",
"image": "https://cdn.shopify.com/s/files/1/2578/8918/files/foco-logo.svg",
"url": "",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+18482604260",
"name": "Customer Service",
"email": "CustomerCare@foco.com",
"contactType": "customer service",
"contactOption": "TollFree",
"areaServed": "Nationwide",
"availableLanguage": "English"
},
{
"@type": "ContactPoint",
"telephone": "+18482604260",
"email": "Media@foco.com",
"name": "Press Inquiries",
"contactType": "customer service",
"contactOption": "TollFree",
"areaServed": "Nationwide",
"availableLanguage": "English"
},
{
"@type": "ContactPoint",
"telephone": "+18482604260",
"email": "Wholesale@foco.com",
"name": "Wholesale",
"contactType": "sales",
"contactOption": "TollFree",
"areaServed": "Nationwide",
"availableLanguage": "English"
}
],
"sameAs": [
"https://twitter.com/focousa",
"https://www.facebook.com/FOCOUSA",
"https://www.instagram.com/focousa"
]
},
{
"@context": "http://schema.org",
"@type": "SiteNavigationElement",
"url": "https://www.foco.com"
},
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"@id": "https://www.foco.com",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "FOCO",
"url": "https://www.foco.com",
"name": "FOCO"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "Home",
"url": "https://www.foco.comhome",
"name": "Home"
}
}
]
}
]
/collections/womens-clothing/
[
{
"@context": "http://schema.org",
"@type": "ProfessionalService",
"name": "FOCO Inc.",
"image": "https://cdn.shopify.com/s/files/1/2578/8918/files/foco-logo.svg",
"url": "https://www.foco.com",
"description": "FOCO is an international fan brand bringing your Officially Licensed fan gear for your favorite teams. Visit FOCO.com and become a member of the FOCO Squad.",
"telephone": "+18482604260",
"priceRange": "$",
"hasMap": "https://www.google.com/maps/place/FOCO+Inc/@40.5312208,-74.5531375,17z/data=!4m13!1m7!3m6!1s0x89c3c05946bb3181:0x8f71241e905e0b1!2s2301+Cottontail+Ln,+Piscataway,+NJ+08854!3b1!8m2!3d40.5312208!4d-74.5509435!3m4!1s0x89c3c9c5ba5531d7:0xe6d0afa531fae7e8!8m2!3d40.531146!4d-74.55104",
"sameAs": [
"https://twitter.com/focousa",
"https://www.facebook.com/FOCOUSA",
"https://www.instagram.com/focousa"
],
"openingHours": [
"M-F 8:00am - 5:00pm EST"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "444 Hoes Lane, Building 6 Suite 302",
"addressLocality": "Piscataway",
"postalCode": "08854",
"addressCountry": "US",
"addressRegion": "NJ"
},
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+18482604260",
"email": "CustomerCare@foco.com",
"name": "Customer Service",
"contactType": "customer service",
"contactOption": "TollFree",
"areaServed": "US, CAN",
"availableLanguage": "English"
},
{
"@type": "ContactPoint",
"telephone": "+18482604260",
"email": "Media@foco.com",
"name": "Press Inquiries",
"contactType": "customer service",
"contactOption": "TollFree",
"areaServed": "US, CAN",
"availableLanguage": "English"
},
{
"@type": "ContactPoint",
"telephone": "+18482604260",
"email": "Wholesale@foco.com",
"name": "Wholesale",
"contactType": "sales",
"contactOption": "TollFree",
"areaServed": "US, CAN",
"availableLanguage": "English"
}
],
"currenciesAccepted": "USD, CAD",
"paymentAccepted": "Paypal, Credit Card, Apple Pay, GoogleCheckout",
"location": {
"@type": "Place",
"geo": {
"@type": "GeoCircle",
"geoRadius": "50",
"geoMidpoint": {
"@type": "GeoCoordinates",
"latitude": "40.5312208",
"longitude": "-74.5531375"
}
}
}
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "FOCO Inc.",
"image": "https://cdn.shopify.com/s/files/1/2578/8918/files/foco-logo.svg",
"url": "",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+18482604260",
"name": "Customer Service",
"email": "CustomerCare@foco.com",
"contactType": "customer service",
"contactOption": "TollFree",
"areaServed": "Nationwide",
"availableLanguage": "English"
},
{
"@type": "ContactPoint",
"telephone": "+18482604260",
"email": "Media@foco.com",
"name": "Press Inquiries",
"contactType": "customer service",
"contactOption": "TollFree",
"areaServed": "Nationwide",
"availableLanguage": "English"
},
{
"@type": "ContactPoint",
"telephone": "+18482604260",
"email": "Wholesale@foco.com",
"name": "Wholesale",
"contactType": "sales",
"contactOption": "TollFree",
"areaServed": "Nationwide",
"availableLanguage": "English"
}
],
"sameAs": [
"https://twitter.com/focousa",
"https://www.facebook.com/FOCOUSA",
"https://www.instagram.com/focousa"
]
},
{
"@context": "http://schema.org",
"@type": "SiteNavigationElement",
"url": "https://www.foco.com"
},
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"@id": "https://www.foco.com",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "FOCO",
"url": "https://www.foco.com",
"name": "FOCO"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "Women's Clothing",
"url": "https://www.foco.comwomens-clothing",
"name": "Women's Clothing"
}
}
]
}
]
/collections/collectibles/
[
{
"@context": "http://schema.org",
"@type": "ProfessionalService",
"name": "FOCO Inc.",
"image": "https://cdn.shopify.com/s/files/1/2578/8918/files/foco-logo.svg",
"url": "https://www.foco.com",
"description": "FOCO is an international fan brand bringing your Officially Licensed fan gear for your favorite teams. Visit FOCO.com and become a member of the FOCO Squad.",
"telephone": "+18482604260",
"priceRange": "$",
"hasMap": "https://www.google.com/maps/place/FOCO+Inc/@40.5312208,-74.5531375,17z/data=!4m13!1m7!3m6!1s0x89c3c05946bb3181:0x8f71241e905e0b1!2s2301+Cottontail+Ln,+Piscataway,+NJ+08854!3b1!8m2!3d40.5312208!4d-74.5509435!3m4!1s0x89c3c9c5ba5531d7:0xe6d0afa531fae7e8!8m2!3d40.531146!4d-74.55104",
"sameAs": [
"https://twitter.com/focousa",
"https://www.facebook.com/FOCOUSA",
"https://www.instagram.com/focousa"
],
"openingHours": [
"M-F 8:00am - 5:00pm EST"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "444 Hoes Lane, Building 6 Suite 302",
"addressLocality": "Piscataway",
"postalCode": "08854",
"addressCountry": "US",
"addressRegion": "NJ"
},
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+18482604260",
"email": "CustomerCare@foco.com",
"name": "Customer Service",
"contactType": "customer service",
"contactOption": "TollFree",
"areaServed": "US, CAN",
"availableLanguage": "English"
},
{
"@type": "ContactPoint",
"telephone": "+18482604260",
"email": "Media@foco.com",
"name": "Press Inquiries",
"contactType": "customer service",
"contactOption": "TollFree",
"areaServed": "US, CAN",
"availableLanguage": "English"
},
{
"@type": "ContactPoint",
"telephone": "+18482604260",
"email": "Wholesale@foco.com",
"name": "Wholesale",
"contactType": "sales",
"contactOption": "TollFree",
"areaServed": "US, CAN",
"availableLanguage": "English"
}
],
"currenciesAccepted": "USD, CAD",
"paymentAccepted": "Paypal, Credit Card, Apple Pay, GoogleCheckout",
"location": {
"@type": "Place",
"geo": {
"@type": "GeoCircle",
"geoRadius": "50",
"geoMidpoint": {
"@type": "GeoCoordinates",
"latitude": "40.5312208",
"longitude": "-74.5531375"
}
}
}
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "FOCO Inc.",
"image": "https://cdn.shopify.com/s/files/1/2578/8918/files/foco-logo.svg",
"url": "",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+18482604260",
"name": "Customer Service",
"email": "CustomerCare@foco.com",
"contactType": "customer service",
"contactOption": "TollFree",
"areaServed": "Nationwide",
"availableLanguage": "English"
},
{
"@type": "ContactPoint",
"telephone": "+18482604260",
"email": "Media@foco.com",
"name": "Press Inquiries",
"contactType": "customer service",
"contactOption": "TollFree",
"areaServed": "Nationwide",
"availableLanguage": "English"
},
{
"@type": "ContactPoint",
"telephone": "+18482604260",
"email": "Wholesale@foco.com",
"name": "Wholesale",
"contactType": "sales",
"contactOption": "TollFree",
"areaServed": "Nationwide",
"availableLanguage": "English"
}
],
"sameAs": [
"https://twitter.com/focousa",
"https://www.facebook.com/FOCOUSA",
"https://www.instagram.com/focousa"
]
},
{
"@context": "http://schema.org",
"@type": "SiteNavigationElement",
"url": "https://www.foco.com"
},
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"@id": "https://www.foco.com",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "FOCO",
"url": "https://www.foco.com",
"name": "FOCO"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "Collectibles",
"url": "https://www.foco.comcollectibles",
"name": "Collectibles"
}
}
]
}
]
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Information Density
0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence
0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof
0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint
0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority
0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score
0 / 100
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Information Density
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Semantic Alignment
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Trust & Proof
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Commodity Fingerprint
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Identity & Authority
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
B
BS Level
Ecommerce & Online Retail
36.3 Avg BS
Based on 3391 businesses audited.
✓ Less BS than average
FOCO Inc. has 4.3 points less BS than the average for Ecommerce & Online Retail.
BS Detector
Ecommerce & Online Retail BS: FOCO Inc. (foco.com)
https://foco.com
📍 Industry: Ecommerce & Online Retail
32
BS / 100
FOCO is a high-substance retail entity that dilutes its credibility with aggressive keyword-stuffing and generic SEO templates. While the products and licenses are clearly legitimate, the marketing wrapper is pure commodity ecommerce boilerplate.
Info Density
Power-words vs. Substance ratio.
6
20% BS
Semantic Coherence
Homepage promise vs. Sub-page reality.
3
15% BS
Trust & Proof
Verifiable evidence vs. Trust Theatre.
12
60% BS
Commodity Fingerprint
Detection of industry clichés/templates.
9
60% BS
Identity & Authority
Expert verifiability & Schema depth.
2
13% BS
Replace the generic H1 All Stores with a specific authority-driven heading like Official Fan Gear for MLB, NFL, and NBA. Eliminate the keyword-stuffed ‘Read More’ blocks at the bottom of collection pages which serve search bots rather than humans. Integrate third-party review verification links (Trustpilot or Yotpo) to move beyond internal review tallies. Introduce Person schema for the leadership team to differentiate the brand from faceless aggregator sites.
The site perfectly aligns with the Ecommerce and Online Retail category, specifically focusing on sports-licensed fan gear and collectibles. The content is heavily laden with product listings, pricing, and category-specific taxonomies consistent with this sector.
“The score of 32 is driven primarily by the Commodity Fingerprint and Trust and Proof pillars. The heavy use of templated SEO text and the lack of external verification for reviews prevent a lower score, despite the high density of specific product information.”
Verified Analysis Date: May 30, 2026
© 1EuroSEO Independent Evaluator — Non-Sponsored Result
Analysis Disclosure & Source Attribution
This training module utilizes a snapshot of public data from FOCO Inc., captured on May 30, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to FOCO Inc.: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://foco.com to view the most current version of its content and learn from the source what this company is about and what it offers.