Training Example: Haddrell’s of Cambridge – Review the Data, Give Your Score & Compare to the Real AI Evaluation

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[H1]
Crafted By Masters
of Perfection
[H2]
A story of craftsmanship, care
&Perfection
Discover our story
[H3] Craftsmanship
Through an unwavering dedication to our craft, we share our knowledge of mānuka honey to ensure its authenticity remains, now and for generations to come.
[H3] Care
At Haddrell’s, we honour, protect and guard the treasure that is mānuka honey.
[H3] Perfection
We seek to combine the alchemy of passion and nature to produce the gold standard of mānuka honey in every pot.Discover our story
[H2]
Explore
ourRange
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[H3] UMF™ 25+ Mānuka Honey
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[H3] UMF™ 22+ Mānuka Honey
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[H3] UMF™ 20+ Mānuka Honey
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[H3] UMF™ 16+ Mānuka Honey
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[H3] UMF™ 13+ Mānuka Honey
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[H3] UMF™ 10+ Mānuka Honey
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[H3] UMF™ 5+ Mānuka Honey
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[H3] Lozenges UMF™ 16+ Mānuka Honey
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[H3] UMF™ 16+ Mānuka Honey Snap Pack
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[H3] Snap Packs UMF™ 10+ Mānuka Honey
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[H3] Snap Packs for Kids UMF™ 5+ Mānuka Honey
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[H3] Our certifications
[IMG: UMF]
[IMG: Kosher Kiwi]
[IMG: New Zealand.com]
[IMG: Fianz Halal]
[IMG: SQF Institute]
[H2] 30 years of Craftsmanship
From raising our own Queen Bees to meticulously harvesting and packing, we’re committed to crafting the finest honey for you to enjoy. Discover what makes Haddrell's Mānuka Honey truly special.

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[H2]
What is
Mānuka honey?
Rich in flavour, aroma, and unique properties, mānuka is the gold standard of the honey world. Sourced from the nectar of New Zealand’s native mānuka tree, the honey has become increasingly popular.The Science

[H2]
The art & science
ofbeekeeping
At Haddrell’s, we’re pioneers of one of New Zealand’s most precious treasures, mānuka honey. Bringing decades of experience to every pot, we specialise only in UMF™ mānuka honey for guaranteed authenticity.Sustainability
[H2] The beauty ofMānuka honey
[H3] Versatile
Sourced from nature, mānuka honey has a range of uses and applications.
[H3] Unique
Only found in New Zealand, the unique properties of mānuka honey set it apart.
[H3] Taste
Mānuka honey’s distinctive sweet taste is enjoyed by honey lovers around the world.Find out which pot of Haddrell’s Mānuka Honey is right for you.Try our Mānuka MatchmakerOur blog
[H2] Straight from the hive
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[H3] What is UMF? Mānuka Honey Grading Systems Explained
Confused by UMF, MGO and mānuka honey grades? Learn what UMF means, how the grading system works, and why UMF™ certified honey offers stronger assurance.Read more
[H3] Why Does Haddrell’s Plant Millions of Mānuka Trees?
Discover why Haddrell’s has planted over 2.4 million mānuka trees, helping restore native forests, protect wildlife, and support sustainable honey production.Read more
[H3] The Story Behind the Mānuka Tree
Discover the native New Zealand mānuka tree, its cultural heritage, environmental benefits, and vital role in producing mānuka honey.Read more
[H3] Haddrell's Award Winning Mānuka Honey in 2025
Haddrell's Mānuka Honey wins Platinum and Gold in 2025Read more
[H3] Sweet Fun for Kids!
Kids love sweet snacks. Satisfy their cravings with our 100% natural mānuka honey. We’ve made it easy and fun! Read more
[H3] We Win GOLD Again at The London International Honey Awards
Haddrell’s, has had sweet success on the world stage picking up two coveted awards at the 2024 London International Honey Awards.Read more
[H3] Natural Honey Lemon Drink
Easy, natural and refreshing drink.Read more
[H3] Our Award-Winning Honey
Two gold London International Honey AwardsRead more
[H3] Beekeeping Tasks by the Seasons
Our beekeeping team is busy all year around with preparation, planning, maintenance, harvesting and extraction.Read more
[H3] DIY Mānuka Honey Facemask
Ideal ingredient for DIY beauty routines.Read more
[H3] Mānuka Honey Breakfast Smoothie
Nutritious smoothie recipe.Read more
[H3] Mānuka Honey Overnight Oats
Delicious, filling breakfast recipe.Read more
[H2]
Answers to
all ofYour Questions
What are the benefits of eating honey?Honey has been eaten by humans for thousands of years. It is a natural sweetener and is a source of the naturally occurring sugars: glucose, fructose and other complex sugars.How can I be sure this is real mānuka honey from New Zealand?Honey cannot be imported to New Zealand. Haddrell’s specialises in UMF™ mānuka honey. The UMF™ quality mark guarantees authentic, monofloral mānuka honey and is unique to New Zealand. It is the most comprehensive, independently certified and internationally recognised quality assurance system for New Zealand mānuka honey. It’s designed to validate mānuka honey’s potency, authenticity, purity, and freshness for honey producers, brands, customers and consumers around the world.You can verify your honey by entering the batch number into the UMF™Honey Associations Trace Your Batch tool. If your batch number does not appear on the UMF™ website, rest assured that every batch is independently tested. Occasionally, some batch certificates may not yet be uploaded. Simply contact us and we will be happy to provide the certificate for your honey.What are some common uses for mānuka honey?Mānuka honey is often eaten as a snack - by the spoonful or in our Snap Packs. It's also a popular addition to hot drinks and is used as a natural sweetener, instead of sugar. Mānuka honey also adds sweetness and flavour to breakfast dishes -spread it on toast, mix into smoothies, stir into porridge, or add to breakfast cereals. And, when required, manuka honey is great for cooking and baking.Can mānuka honey be taken by children?Infants under one year of age cannot eat honey. Otherwise mānuka honey is deemed safe for all children over one year who do not have any medical conditions or allergies that prevent them from eating honey.Is your honey Halal certified?Yes, all Haddrell’s honey is certified Halal by the Federation of Islamic Associations of New Zealand.
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[H1] Oops, you've lost your Queen Bee
Time to return to the hive.Back to home

[H1] We win GOLD again at the London International Honey Awards
Share this postLink Copied!Haddrell’s, has had sweet success on the world stage picking up two coveted awards at the 2024 London International Honey Awards.For the second year running, Haddrell’s Mānuka Honey UMF™ 22+ and Limited Edition Mānuka Honey UMF™ 25+ have both been awarded gold quality medals at the annual awards, which recognise the very best honeys from around the world. Products entered in the Awards are blind tasted by a panel of international expert judges and assessed on taste, appearance, odour, texture, flavour and mouth-feel. This is the third consecutive year Haddrell’s has been recognised at the London International Honey Awards, winning two silver quality awards in 2022, two gold medals in 2023 and now two gold medals in 2024. Haddrell’s UMF™ 22+ and UMF™ 25+ Mānuka Honey are the pinnacle when it comes to mānuka honey potency. Only a very small amount of mānuka honey reaches these grades, making these two products very rare and highly sought after. Winning these awards validates Haddrell’s as a producer of premium mānuka honey, truly masters of perfection.These International Awards recognise how exceptional Haddrell's honey is. This is a testament to the sheer dedication of the entire Haddrell’s team in producing such outstanding honey from hive to pot. ‍‍‍
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[H3] UMF™ 22+ Mānuka Honey
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[H3] UMF™ 25+ Mānuka Honey
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[H3] Our Award-Winning Honey
Two gold London International Honey AwardsRead more

Our Story
[H1] The Haddrell’s Way
Haddrell’s are pioneers of the world’s most precious mānuka honey and this is their story. Since 1993, every drop has been harvested and honed to a superb standard of craftsmanship. Today, these standards remain and can be found in every pot.Our Story
[H2] Crafted by masters of perfection
People have enjoyed Haddrell’s premium mānuka honey since 1993. This award-winning honey is highly prized and sold by boutique retailers around the world. As pioneers of New Zealand’s precious mānuka honey, Haddrell’s believes in the unique properties of this natural product. Specialising only in UMF™ mānuka honey for guaranteed authenticity, at Haddrell's we care about sustaining the future of this precious honey.
[H2]
Crafted by masters
of Perfection

People have enjoyed Haddrell’s premium mānuka honey since 1993. This award-winning honey is highly prized and sold by boutique retailers around the world. As pioneers of New Zealand’s precious mānuka honey, Haddrell’s believes in the unique properties of this natural product. Specialising only in UMF™ mānuka honey for guaranteed authenticity, at Haddrell's we care about sustaining the future of this precious honey.
[H3] Our Story
Pioneers of New Zealand’s precious manuka honey. People have enjoyed Haddrell’s premium mānuka honey since 1993.Learn more
[H3] Hive to pot
We have great respect for our bees and their life's hard work. Our team takes care them at every step of the journey from hive to pot.Learn more
[H3] Meet the team
At Haddrell's our knowledge and skills of honey have been passed down from one generation to the next.Learn more
[H3] Sustainability
Bees have a critical role as pollinators, which is vital for the reproduction and survival of numerous plant species.Learn moreA sacred treasure
[H1] Our Story of care, craftsmanship and perfection
[H3] The alchemy of passion and nature
A young family, a dream, 15 broken beehives and a passion for perfection are the main ingredients in this remarkable story. Day-by-day, hive after hive, one bee at a time, they repaired, revived and refined the art of producing the finest mānuka honey.
[H3] Sweet devotion
With an unwavering dedication over decades, they’ve cultivated, crafted and shared the best of New Zealand with the rest of world. A single spoon of Haddrell’s carries with it a unique story and an extraordinary experience that’s worth savouring.
[H3] Knowledge honed over time
One of the first mānuka honey exporters, Haddrell’s have carefully passed their generational knowledge onto other master beekeepers. This means that every jar is as nuanced and intricate as the last.
[H3] From New Zealand with love
These exacting standards have seen Haddrell’s signature mānuka honey go from the picturesque forests of New Zealand to the lofty aisles of boutique retailers. From silver spoon culinary events to humble kitchen pantries, honey connoisseurs the world over, love Haddrell’s.
[H3] The Queen’s Guard
Master beekeepers and bee-breeders, they proudly helped lead the UMF™ certification process in New Zealand. From nurturing the queen bee to respecting mother nature, Haddrell’s have always been committed to protecting and preserving our ecosystem.Our craft begins here
[H2] Hive to Pot
Bees form an amazing team. The queen bee, worker bees and drones all know their jobs and together they populate, protect, and maintain the hive, collect the nectar from flowers, and make and preserve the honey. All this work is done with enormous energy and sheer dedication to their tasks. We have great respect for our bees and their life's hard work. Our team takes care of them at every step of the journey from hive to pot. Learn moreThe Haddrell’s Team
[H2] Meet the CrownKeepers
At Haddrell's our knowledge and skills of honey have been passed down from one generation to the next as we refine the art of beekeeping.Meet the teamBeekeeping Team Leader
[H3] Steve Butcher​
Queen Bee Specialist
[H3] Flo Doyayg​
Operations Manager
[H3] Joel Perry
Production Manager
[H3] Harry Bomans
Honey Optimization Manager
[H3] Nick Kuan​
Apiary and Logistics Manager
[H3] Andrew George​
Beekeeping Team Leader
[H3] Stephen Bugnay​
Sustainability
[H2] At Haddrell's we believe in sustaining a thriving ecosystem.
We follow the best beekeeping principles to protect the health of our bees. They play a critical role as pollinators, which is vital for the reproduction and survival of numerous plant species. We also protect the integrity of the finest mānuka honey possible.We own and manage 10,000 beehives in some of New Zealand’s best mānuka forests.Sustainability