Industry Context — Common BS Fingerprints in Ecommerce & Online Retail
Heroin Skateboards
(https://heroinskateboards.com) 📸 Data Snapshot: May 30, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Heroin Skateboards (https://heroinskateboards.com)
Heroin Skateboards
Official website of Heroin Skateboards.
HEADER_HEADING_REPEATED_FOOTER Mutate or Die! — Heroin Skateboards (https://heroinskateboards.com/blog/2026/4/23/mutate-or-die/)
Mutate or Die! — Heroin Skateboards
HEADER_HEADING_REPEATED_FOOTER Mutate or Pie — Heroin Skateboards (https://heroinskateboards.com/blog/2026/4/19/mutate-or-pie/)
Mutate or Pie — Heroin Skateboards
HEADER_HEADING_REPEATED_FOOTER Summer 2026 Catalog — Heroin Skateboards (https://heroinskateboards.com/blog/2026/4/17/summer-2026-catalog/)
Summer 2026 Catalog — Heroin Skateboards
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://heroinskateboards.com) Heroin Skateboards
Menu The latest video from Heroin Skateboards. It’s here. Mutate or Die is finally with us. I’ve been working on this one for a few years now and I couldn’t be happier with it. In a lot of respects this was the video that I’ve always wanted to make. To me it harkens back to our first video’s we ever made, when Alan Glass and I were editing them together. There’s definitely elements of Everything’s going to be alright and Live from Antarctica in this one. I’m completely honored to have been blessed with permission from Polite Bureaux to use “Broke Biscuits” for the intro. That was 100% my summer Jam last year, and this is one of the songs that I’ve been asked about a lot after the premiers. I love the way it builds up, and works with that team montage so much. Then you have our new Pro, Hayate, that Supercar song is on the soundtrack to “Ping Pong” one of my all time favorite films. It was made in 2001 and is based on a Manga by Taiyo Matsumoto, (Check out his work) one of my favorite comic Artist and writers. That song has been on my iTunes for over twenty years, and it couldn’t have fit any more perfectly for Hayate’s part. He loves the movie and that song too, so I’m stoked that one worked out. Britton’s part was a fun one, as soon as I heard that incredible Chain Whip album I knew I had to use “Up in Smoke” for an edit, I’m so glad it worked for Britton and the band were super cool about me using it. It might be a short part, but it’s a super fun and memorable one. Next is Jojo’s part, I’m telling you this one is potent, when I was editing it, I kept seeing all these really unique tricks and they would give me ideas to go and skate, so I’d be trying to edit, but then cutting out to Garvanza to try a trick that his footage had inspired me to think of. I love that his part is so different, it feels to me like a dream that you would have about skating. I had a dreamlike song by Arthur J Reptillian as the original soundtrack, but he wanted to use his friend Pablo Alfaya’s song, and I was absolutely stoked with it when I heard it, it fitted perfectly for his skating, and it was this whole dreamlike feeling with his skating and that song. Charlie Gush and Dead Dave had footage from trips to Los Angeles, I was editing it all together and Paul kept popping up, with a doubles line with Dave in San Bernardino, and he seemed to be skating all the same spots, so I thought that I’d surprise him and give him a shared part with Charlie and Dave. That Beta Maximo track was from Idiotape records, they were really rad about us using their songs in the video. For Terry Kraus’s part, I felt I needed something fast paced. I had a different Blaank track on another part originally, and was considering moving it over to this Terry part, but it didn’t quite work for him, but then she dropped the song “Virtue Signaling” which I love and I thought it worked great for Terry, That quiet break when he’s rolling up to that Jersey Barrier under the bridge, it makes me feel like you’re right there skating with Terry to me. Nolan originally had a seven minute long part on his timeline and it used the entire “Research Chemicals” song by Viagra Boys. That was actually the first Viagra Boys song I ever heard, and I’ve loved it ever since. We used “Sports” in our Earth Goblin video from 2020, so I like the reference back to that. Plus Viagra Boys just straight up rule anyway. I cut the seven minute long part and just kept the absolute best Nolan stuff and it still hit the four and a half minute mark. Even now I feel like it leaves you wanting more. I loved the Cameo’s by Jason Adams, Beagle and Guy Mariano in Nolan’s part, our crew all know how rad he is, but then we bumped into Guy out in the wild that day that he filmed his ender and Guy was stoked on him. We’ve all loved Nolan immediately after seeing him skate, but it’s really nice that those guys were all so stoked on him too. That end credit song popped into my head one day, I swear, I haven’t heard it in at least fine years, maybe ten, but all of a sudden it was in my head, and I thought “that’s the end credits”. A lot of that was real Super 8, but there were a couple of riders that I didn’t have any super 8 footage of, so I figured out how to make it look like Super 8 using filters and stuff. Pretty happy with it, I mean super 8 is perfect for credits really, gives a wholesome, fun, innocent kind of feel to it all. I loved that film Drugstore Cowboy by Gus Van Sant, he used Super 8 for the credits, so it’s kind of a nod to that I guess. Anyway, It’s after midnight, I just got home from our last premier, at Tony’s Saloon downtown, in association with Pizzanista, that was our last screening as you can watch it here now. Hope you enjoy it. We had fun making it. Mutate or Die screening AND Pizza?? What could be better? Come hang with us at Tony’s this Wednesday in DTLA. New Catalog just dropped in the U.S.A. Hitting other countries soon. So much goodness, check it on our insta and in our product page. Chazz Radical gets the cover of this latest catalog wit this killer hand plant at Stinkside in downtown Los Angeles. One of our favorite spots. Shot by Matt Fookes. Our new Spring drop is in stores and on our site now. Holiday 2025 is definitely with us. I don’t update this site too much. I’ll try and be better about it in the future. I had the pleasure of talking to Ben from Jenkem last week about the rise in popularity of the bigger boards. Give it a goosey below. Fall 2025 Catalog just dropped and it’s looking spicy! Mutate or Die!! April 20th, we’ll be doing our annual Easter egg hunt around Los Angeles, Your chance to find one (or more) of the Fifty hand sprayed egg shaped boards that I’ve made for this years event. This one just officially dropped. Best drop yet? Maybe…. Curb Killer x Wide Boy, Craig Questions “Allegory of Fear” pro series, Tim’s Tall Boy Egg, Swampy Bog Hog shovel x pig mash up shape and so much more good stuff. I checked in on Instagram after my short hiatus, and I have to say that I don’t really miss it too much. I’ve been busy drawing new seasons of graphics for Heroin, and so I’m deleting Instagram from my phone again so that I can focus on that. I'll check in on it now and again and launch the new catalog on there, but I don’t want to be as reliant on it moving forward. I want anything that I do post on there to be more intentional, to have intent rather than just being on there all day long. It really feels like disconnecting from the Matrix or something, you have to take a break to realize how deep you were into it.
SUB-PAGE (https://heroinskateboards.com/blog/2026/4/23/mutate-or-die/) Mutate or Die! — Heroin Skateboards
Menu The latest video from Heroin Skateboards. It’s here. Mutate or Die is finally with us. I’ve been working on this one for a few years now and I couldn’t be happier with it. In a lot of respects this was the video that I’ve always wanted to make. To me it harkens back to our first video’s we ever made, when Alan Glass and I were editing them together. There’s definitely elements of Everything’s going to be alright and Live from Antarctica in this one. I’m completely honored to have been blessed with permission from Polite Bureaux to use “Broke Biscuits” for the intro. That was 100% my summer Jam last year, and this is one of the songs that I’ve been asked about a lot after the premiers. I love the way it builds up, and works with that team montage so much. Then you have our new Pro, Hayate, that Supercar song is on the soundtrack to “Ping Pong” one of my all time favorite films. It was made in 2001 and is based on a Manga by Taiyo Matsumoto, (Check out his work) one of my favorite comic Artist and writers. That song has been on my iTunes for over twenty years, and it couldn’t have fit any more perfectly for Hayate’s part. He loves the movie and that song too, so I’m stoked that one worked out. Britton’s part was a fun one, as soon as I heard that incredible Chain Whip album I knew I had to use “Up in Smoke” for an edit, I’m so glad it worked for Britton and the band were super cool about me using it. It might be a short part, but it’s a super fun and memorable one. Next is Jojo’s part, I’m telling you this one is potent, when I was editing it, I kept seeing all these really unique tricks and they would give me ideas to go and skate, so I’d be trying to edit, but then cutting out to Garvanza to try a trick that his footage had inspired me to think of. I love that his part is so different, it feels to me like a dream that you would have about skating. I had a dreamlike song by Arthur J Reptillian as the original soundtrack, but he wanted to use his friend Pablo Alfaya’s song, and I was absolutely stoked with it when I heard it, it fitted perfectly for his skating, and it was this whole dreamlike feeling with his skating and that song. Charlie Gush and Dead Dave had footage from trips to Los Angeles, I was editing it all together and Paul kept popping up, with a doubles line with Dave in San Bernardino, and he seemed to be skating all the same spots, so I thought that I’d surprise him and give him a shared part with Charlie and Dave. That Beta Maximo track was from Idiotape records, they were really rad about us using their songs in the video. For Terry Kraus’s part, I felt I needed something fast paced. I had a different Blaank track on another part originally, and was considering moving it over to this Terry part, but it didn’t quite work for him, but then she dropped the song “Virtue Signaling” which I love and I thought it worked great for Terry, That quiet break when he’s rolling up to that Jersey Barrier under the bridge, it makes me feel like you’re right there skating with Terry to me. Nolan originally had a seven minute long part on his timeline and it used the entire “Research Chemicals” song by Viagra Boys. That was actually the first Viagra Boys song I ever heard, and I’ve loved it ever since. We used “Sports” in our Earth Goblin video from 2020, so I like the reference back to that. Plus Viagra Boys just straight up rule anyway. I cut the seven minute long part and just kept the absolute best Nolan stuff and it still hit the four and a half minute mark. Even now I feel like it leaves you wanting more. I loved the Cameo’s by Jason Adams, Beagle and Guy Mariano in Nolan’s part, our crew all know how rad he is, but then we bumped into Guy out in the wild that day that he filmed his ender and Guy was stoked on him. We’ve all loved Nolan immediately after seeing him skate, but it’s really nice that those guys were all so stoked on him too. That end credit song popped into my head one day, I swear, I haven’t heard it in at least fine years, maybe ten, but all of a sudden it was in my head, and I thought “that’s the end credits”. A lot of that was real Super 8, but there were a couple of riders that I didn’t have any super 8 footage of, so I figured out how to make it look like Super 8 using filters and stuff. Pretty happy with it, I mean super 8 is perfect for credits really, gives a wholesome, fun, innocent kind of feel to it all. I loved that film Drugstore Cowboy by Gus Van Sant, he used Super 8 for the credits, so it’s kind of a nod to that I guess. Anyway, It’s after midnight, I just got home from our last premier, at Tony’s Saloon downtown, in association with Pizzanista, that was our last screening as you can watch it here now. Hope you enjoy it. We had fun making it.
SUB-PAGE · THIN (https://heroinskateboards.com/blog/2026/4/19/mutate-or-pie/) Mutate or Pie — Heroin Skateboards
Menu Mutate or Die screening AND Pizza?? What could be better? Come hang with us at Tony’s this Wednesday in DTLA.
SUB-PAGE · THIN (https://heroinskateboards.com/blog/2026/4/17/summer-2026-catalog/) Summer 2026 Catalog — Heroin Skateboards
Menu New Catalog just dropped in the U.S.A. Hitting other countries soon. So much goodness, check it on our insta and in our product page.
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 12 | 2 |
| /blog/2026/4/23/mutate-or-die/ | 12 | 2 |
| /blog/2026/4/19/mutate-or-pie/ | 9 | 2 |
| /blog/2026/4/17/summer-2026-catalog/ | 9 | 2 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
[
{
"url": "http://www.heroinskateboarding.com",
"name": "Heroin Skateboards",
"description": "<p>Official website of Heroin Skateboards.</p>",
"image": "//images.squarespace-cdn.com/content/v1/51bde23be4b0f207624f41e6/99a7e68e-f834-45da-bede-6582876b3a88/Heroin+Script+Logo+White+copy.png",
"@context": "http://schema.org",
"@type": "WebSite"
},
{
"legalName": "",
"address": "",
"sameAs": [
"http://www.facebook.com/heroinskateboarding",
"http://instagram.com/heroinskateboards",
"http://vimeo.com/heroinskateboarding"
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"@context": "http://schema.org",
"@type": "Organization"
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{
"address": "",
"image": "https://static1.squarespace.com/static/51bde23be4b0f207624f41e6/t/65cbba7fcfedc4477570ba2e/1776479745273/",
"name": "",
"@context": "http://schema.org",
"@type": "LocalBusiness"
}
]
/blog/2026/4/23/mutate-or-die/
[
{
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"name": "Heroin Skateboards",
"description": "<p>Official website of Heroin Skateboards.</p>",
"image": "//images.squarespace-cdn.com/content/v1/51bde23be4b0f207624f41e6/99a7e68e-f834-45da-bede-6582876b3a88/Heroin+Script+Logo+White+copy.png",
"@context": "http://schema.org",
"@type": "WebSite"
},
{
"legalName": "",
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"sameAs": [
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{
"address": "",
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"name": "",
"@context": "http://schema.org",
"@type": "LocalBusiness"
},
{
"name": "Mutate or Die! — Heroin Skateboards",
"url": "http://www.heroinskateboarding.com/blog/2026/4/23/mutate-or-die",
"datePublished": "2026-04-23T00:44:00-0700",
"dateModified": "2026-04-23T00:44:03-0700",
"headline": "Mutate or Die!",
"author": "Heroin Skateboards",
"publisher": {
"name": "Heroin Skateboards",
"logo": {
"@type": "ImageObject",
"url": "https://static1.squarespace.com/static/51bde23be4b0f207624f41e6/t/65cbba7fcfedc4477570ba2e/1776479745273/"
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"@context": "http://schema.org",
"@type": "Organization"
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"@context": "http://schema.org",
"@type": "Article"
}
]
/blog/2026/4/19/mutate-or-pie/
[
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"url": "http://www.heroinskateboarding.com",
"name": "Heroin Skateboards",
"description": "<p>Official website of Heroin Skateboards.</p>",
"image": "//images.squarespace-cdn.com/content/v1/51bde23be4b0f207624f41e6/99a7e68e-f834-45da-bede-6582876b3a88/Heroin+Script+Logo+White+copy.png",
"@context": "http://schema.org",
"@type": "WebSite"
},
{
"legalName": "",
"address": "",
"sameAs": [
"http://www.facebook.com/heroinskateboarding",
"http://instagram.com/heroinskateboards",
"http://vimeo.com/heroinskateboarding"
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"@context": "http://schema.org",
"@type": "Organization"
},
{
"address": "",
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"name": "",
"@context": "http://schema.org",
"@type": "LocalBusiness"
},
{
"name": "Mutate or Pie — Heroin Skateboards",
"url": "http://www.heroinskateboarding.com/blog/2026/4/19/mutate-or-pie",
"datePublished": "2026-04-19T14:16:20-0700",
"dateModified": "2026-04-19T14:16:20-0700",
"headline": "Mutate or Pie",
"author": "Heroin Skateboards",
"publisher": {
"name": "Heroin Skateboards",
"logo": {
"@type": "ImageObject",
"url": "https://static1.squarespace.com/static/51bde23be4b0f207624f41e6/t/65cbba7fcfedc4477570ba2e/1776479745273/"
},
"@context": "http://schema.org",
"@type": "Organization"
},
"image": "http://static1.squarespace.com/static/51bde23be4b0f207624f41e6/t/69e545f21b43cb3c0f9f10e3/1776633334873/Mutate+or+Pie+Screening.jpg?format=1500w",
"@context": "http://schema.org",
"@type": "Article"
}
]
/blog/2026/4/17/summer-2026-catalog/
[
{
"url": "http://www.heroinskateboarding.com",
"name": "Heroin Skateboards",
"description": "<p>Official website of Heroin Skateboards.</p>",
"image": "//images.squarespace-cdn.com/content/v1/51bde23be4b0f207624f41e6/99a7e68e-f834-45da-bede-6582876b3a88/Heroin+Script+Logo+White+copy.png",
"@context": "http://schema.org",
"@type": "WebSite"
},
{
"legalName": "",
"address": "",
"sameAs": [
"http://www.facebook.com/heroinskateboarding",
"http://instagram.com/heroinskateboards",
"http://vimeo.com/heroinskateboarding"
],
"@context": "http://schema.org",
"@type": "Organization"
},
{
"address": "",
"image": "https://static1.squarespace.com/static/51bde23be4b0f207624f41e6/t/65cbba7fcfedc4477570ba2e/1776479745273/",
"name": "",
"@context": "http://schema.org",
"@type": "LocalBusiness"
},
{
"name": "Summer 2026 Catalog — Heroin Skateboards",
"url": "http://www.heroinskateboarding.com/blog/2026/4/17/summer-2026-catalog",
"datePublished": "2026-04-17T19:29:41-0700",
"dateModified": "2026-04-17T19:29:41-0700",
"headline": "Summer 2026 Catalog",
"author": "Heroin Skateboards",
"publisher": {
"name": "Heroin Skateboards",
"logo": {
"@type": "ImageObject",
"url": "https://static1.squarespace.com/static/51bde23be4b0f207624f41e6/t/65cbba7fcfedc4477570ba2e/1776479745273/"
},
"@context": "http://schema.org",
"@type": "Organization"
},
"image": "http://static1.squarespace.com/static/51bde23be4b0f207624f41e6/t/69e2ec6a4153b018531eeaee/1776479338363/Heroin+Summer+2026+Catalog+Cover.jpg?format=1500w",
"@context": "http://schema.org",
"@type": "Article"
}
]
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
Based on 3393 businesses audited.
Heroin Skateboards has 18.3 points less BS than the average for Ecommerce & Online Retail.
Ecommerce & Online Retail BS: Heroin Skateboards (heroinskateboards.com)
This site is the antithesis of corporate BS. It ignores every rule of modern SEO and marketing structure in favor of authentic, person-driven storytelling that provides immense substance to its core audience.
Add a formal H1 tag to the homepage and sub-pages to clarify the primary brand signal for search crawlers. Implement Person schema for the founder/creative director to bridge the authority gap between the first-person narrative and the metadata. Link the mentioned ‘Mutate or Die’ video directly to a verifiable third-party platform like Vimeo or YouTube within the body text. Clean up the heading hierarchy to ensure H2 and H3 tags are used for content sections rather than just social media links.
The site is a perfect match for the skateboarding niche within ecommerce. The content is saturated with industry-specific references to ‘pro series,’ ‘hand plants,’ and ‘bigger boards’ that confirm its authenticity as a core skate brand.
“The low score of 18 is driven by the total absence of industry clichés and the massive density of specific, verifiable names and cultural references. The points that were earned come from technical deficiencies (Identity and Authority) and a lack of formal heading hierarchy (Semantic Coherence), rather than any intent to deceive or inflate value.”
This training module utilizes a snapshot of public data from Heroin Skateboards, captured on May 30, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to Heroin Skateboards: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://heroinskateboards.com to view the most current version of its content and learn from the source what this company is about and what it offers.