Industry Context — Common BS Fingerprints in Ecommerce & Online Retail
Generic Claims:
best prices online, free shipping on everything, satisfaction guaranteed or your money back, trusted by thousands…
Red Flags:
no business address or company registration, manufacturer stock photos as product images, prices dramatically below market with no explanation, no return policy or extremely restrictive terms…
Semantic Drift Patterns:
homepage claims premium but product pages show dropshipped goods, claims handmade or artisan but product images are manufacturer stock, homepage says ethically sourced but no supply chain information, claims exclusive products but same items found on Amazon and AliExpress…
Proof Expectations:
verifiable business registration and address, real product photographs not manufacturer stock images, third-party reviews on independent platforms (Trustpilot, Google), clear return and refund policy with process details…
Primal Kitchen
(https://primalblueprint.com) 📸 Data Snapshot: June 19, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Primal Kitchen: Shop Dressings, Sauces, Supplements & More (https://primalblueprint.com)
Title
Primal Kitchen: Shop Dressings, Sauces, Supplements & More
Meta
Our line of sauces, condiments, and pantry staples was made using ingredients with integrity and without high fructose corn syrup, gluten, soy, or canola oils.
H1 Real flavor, real ingredients.
H2 Order Summary
H2 Find Your Favorites.
H2 Made For Real Food. Made From Real Food.
H2 Shop
H2 About
H2 Resources
H2 Social
H2 Polices
H3 I love the products from Primal Kitchen
H3 My favorite condiment brand
NAV_HEADER_REPEATED Primal Kitchen: Shop Dressings, Sauces, Supplements & More (https://primalblueprint.com/pages/general-faqs/)
Title
Primal Kitchen: Shop Dressings, Sauces, Supplements & More
Meta
Our line of sauces, condiments, and pantry staples was made using ingredients with integrity and without high fructose corn syrup, gluten, soy, or canola oils.
H1 Real flavor, real ingredients.
H2 Order Summary
H2 Find Your Favorites.
H2 Made For Real Food. Made From Real Food.
H2 Shop
H2 About
H2 Resources
H2 Social
H2 Polices
H3 I love the products from Primal Kitchen
H3 My favorite condiment brand
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER Primal Kitchen: Shop Dressings, Sauces, Supplements & More (https://primalblueprint.com/account/)
Title
Primal Kitchen: Shop Dressings, Sauces, Supplements & More
Meta
Our line of sauces, condiments, and pantry staples was made using ingredients with integrity and without high fructose corn syrup, gluten, soy, or canola oils.
H1 Real flavor, real ingredients.
H2 Order Summary
H2 Find Your Favorites.
H2 Made For Real Food. Made From Real Food.
H2 Shop
H2 About
H2 Resources
H2 Social
H2 Polices
H3 I love the products from Primal Kitchen
H3 My favorite condiment brand
NAV_HEADER_HEADING_REPEATED_FOOTER Primal Kitchen: Shop Dressings, Sauces, Supplements & More (https://primalblueprint.com/pages/primalperks/)
Title
Primal Kitchen: Shop Dressings, Sauces, Supplements & More
Meta
Our line of sauces, condiments, and pantry staples was made using ingredients with integrity and without high fructose corn syrup, gluten, soy, or canola oils.
H1 Real flavor, real ingredients.
H2 Order Summary
H2 Find Your Favorites.
H2 Made For Real Food. Made From Real Food.
H2 Shop
H2 About
H2 Resources
H2 Social
H2 Polices
H3 I love the products from Primal Kitchen
H3 My favorite condiment brand
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://primalblueprint.com) Primal Kitchen: Shop Dressings, Sauces, Supplements & More
BEST SELLERS NEW ARRIVALS MAYO COLLAGEN MARK'S FAVORITES KETCHUP & MUSTARD DRESSINGS & SAUCES DIPS OILS & VINEGAR SUMMER IS HERE [H1] Real flavor, real ingredients. SHOP BEST SELLERS MADE FOR REAL FOOD Grilling Essentials Price Drop [IMG: Jar of Primal Kitchen Mayo with Avocado Oil] 4.5 Rated 4.5 out of 5 stars5,732 Reviews Mayo with Avocado Oil Mayo $8.99 $9.99 $11.99 12 oz [IMG: Made with 7 simple ingredients] Made with 7 simple ingredients [IMG: Good fats from avocado oil] Good fats from avocado oil [IMG: Mayo with Avocado Oil] 4.5 Rated 4.5 out of 5 stars5,732 Reviews Mayo with Avocado Oil Mayo $8.99 $9.99 $11.99 12 oz [IMG: Made with 7 simple ingredients] Made with 7 simple ingredients [IMG: Good fats from avocado oil] Good fats from avocado oil [IMG: Organic Unsweetened Squeeze Ketchup] 4.5 Rated 4.5 out of 5 stars465 Reviews Organic Unsweetened Squeeze Ketchup Ketchup $8.99 $9.99 [IMG: Made with organic California-grown tomatoes] Made with organic California-grown tomatoes [IMG: No cane sugar, corn syrup, or artificial sweeteners] No cane sugar, corn syrup, or artificial sweeteners [IMG: Organic Unsweetened Squeeze Ketchup] 4.5 Rated 4.5 out of 5 stars465 Reviews Organic Unsweetened Squeeze Ketchup Ketchup $8.99 $9.99 [IMG: Made with organic California-grown tomatoes] Made with organic California-grown tomatoes [IMG: No cane sugar, corn syrup, or artificial sweeteners] No cane sugar, corn syrup, or artificial sweeteners [IMG: Special Sauce] 4.9 Rated 4.9 out of 5 stars140 Reviews Special Sauce Dipping Sauce $8.99 $9.99 [IMG: No artificial sweeteners] No artificial sweeteners [IMG: No seed oils, soy, or canola] No seed oils, soy, or canola [IMG: Special Sauce] 4.9 Rated 4.9 out of 5 stars140 Reviews Special Sauce Dipping Sauce $8.99 $9.99 [IMG: No artificial sweeteners] No artificial sweeteners [IMG: No seed oils, soy, or canola] No seed oils, soy, or canola [IMG: Chicken Dippin’ Sauce] 4.9 Rated 4.9 out of 5 stars184 Reviews Chicken Dippin’ Sauce Dipping Sauce $8.99 $9.99 [IMG: No artificial sweeteners] No artificial sweeteners [IMG: 2g of sugar per serving] 2g of sugar per serving [IMG: Chicken Dippin’ Sauce] 4.9 Rated 4.9 out of 5 stars184 Reviews Chicken Dippin’ Sauce Dipping Sauce $8.99 $9.99 [IMG: No artificial sweeteners] No artificial sweeteners [IMG: 2g of sugar per serving] 2g of sugar per serving [IMG: Avocado Lime Dipping Sauce] 4.9 Rated 4.9 out of 5 stars103 Reviews Avocado Lime Dipping Sauce Dipping Sauce $8.99 $9.99 [IMG: No artificial sweeteners] No artificial sweeteners [IMG: 0g of sugar per serving] 0g of sugar per serving [IMG: Avocado Lime Dipping Sauce] 4.9 Rated 4.9 out of 5 stars103 Reviews Avocado Lime Dipping Sauce Dipping Sauce $8.99 $9.99 [IMG: No artificial sweeteners] No artificial sweeteners [IMG: 0g of sugar per serving] 0g of sugar per serving Trending [IMG: Yum Yum Sauce] 4.9 Rated 4.9 out of 5 stars134 Reviews Yum Yum Sauce Dipping Sauce $8.99 $9.99 [IMG: No artificial sweeteners] No artificial sweeteners [IMG: No seed oils, soy, or canola] No seed oils, soy, or canola [IMG: Yum Yum Sauce] 4.9 Rated 4.9 out of 5 stars134 Reviews Yum Yum Sauce Dipping Sauce $8.99 $9.99 [IMG: No artificial sweeteners] No artificial sweeteners [IMG: No seed oils, soy, or canola] No seed oils, soy, or canola [IMG: Organic Unsweetened Ketchup] 4.6 Rated 4.6 out of 5 stars6,267 Reviews Organic Unsweetened Ketchup Ketchup $6.29 $6.99 [IMG: Made with organic California-grown tomatoes] Made with organic California-grown tomatoes [IMG: No cane sugar, corn syrup, or artificial sweeteners] No cane sugar, corn syrup, or artificial sweeteners [IMG: Organic Unsweetened Ketchup] 4.6 Rated 4.6 out of 5 stars6,267 Reviews Organic Unsweetened Ketchup Ketchup $6.29 $6.99 [IMG: Made with organic California-grown tomatoes] Made with organic California-grown tomatoes [IMG: No cane sugar, corn syrup, or artificial sweeteners] No cane sugar, corn syrup, or artificial sweeteners [IMG: Balsamic Vinaigrette & Marinade] 4.7 Rated 4.7 out of 5 stars757 Reviews Balsamic Vinaigrette & Marinade Salad Dressing $8.00 $8.89 [IMG: No seed oils, soy, or canola] No seed oils, soy, or canola [IMG: No cane sugar, corn syrup, or artificial sweeteners] No cane sugar, corn syrup, or artificial sweeteners [IMG: Primal Kitchen Balsamic Dressing with a skillet of Mediterranean Chicken.] 4.7 Rated 4.7 out of 5 stars757 Reviews Balsamic Vinaigrette & Marinade Salad Dressing $8.00 $8.89 [IMG: No seed oils, soy, or canola] No seed oils, soy, or canola [IMG: No cane sugar, corn syrup, or artificial sweeteners] No cane sugar, corn syrup, or artificial sweeteners [IMG: Spicy Organic Unsweetened Ketchup] 4.7 Rated 4.7 out of 5 stars1,434 Reviews Spicy Organic Unsweetened Ketchup Ketchup $6.29 $6.99 [IMG: USDA Certified Organic] USDA Certified Organic [IMG: Organic California-grown Tomatoes] Organic California-grown Tomatoes [IMG: Spicy Organic Unsweetened Ketchup] 4.7 Rated 4.7 out of 5 stars1,434 Reviews Spicy Organic Unsweetened Ketchup Ketchup $6.29 $6.99 [IMG: USDA Certified Organic] USDA Certified Organic [IMG: Organic California-grown Tomatoes] Organic California-grown Tomatoes
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SUB-PAGE (https://primalblueprint.com/pages/general-faqs/) Primal Kitchen: Shop Dressings, Sauces, Supplements & More
BEST SELLERS NEW ARRIVALS MAYO COLLAGEN MARK'S FAVORITES KETCHUP & MUSTARD DRESSINGS & SAUCES DIPS OILS & VINEGAR SUMMER IS HERE [H1] Real flavor, real ingredients. SHOP BEST SELLERS MADE FOR REAL FOOD Grilling Essentials Price Drop [IMG: Jar of Primal Kitchen Mayo with Avocado Oil] 4.5 Rated 4.5 out of 5 stars5,732 Reviews Mayo with Avocado Oil Mayo $8.99 $9.99 $11.99 12 oz [IMG: Made with 7 simple ingredients] Made with 7 simple ingredients [IMG: Good fats from avocado oil] Good fats from avocado oil [IMG: Mayo with Avocado Oil] 4.5 Rated 4.5 out of 5 stars5,732 Reviews Mayo with Avocado Oil Mayo $8.99 $9.99 $11.99 12 oz [IMG: Made with 7 simple ingredients] Made with 7 simple ingredients [IMG: Good fats from avocado oil] Good fats from avocado oil [IMG: Organic Unsweetened Squeeze Ketchup] 4.5 Rated 4.5 out of 5 stars465 Reviews Organic Unsweetened Squeeze Ketchup Ketchup $8.99 $9.99 [IMG: Made with organic California-grown tomatoes] Made with organic California-grown tomatoes [IMG: No cane sugar, corn syrup, or artificial sweeteners] No cane sugar, corn syrup, or artificial sweeteners [IMG: Organic Unsweetened Squeeze Ketchup] 4.5 Rated 4.5 out of 5 stars465 Reviews Organic Unsweetened Squeeze Ketchup Ketchup $8.99 $9.99 [IMG: Made with organic California-grown tomatoes] Made with organic California-grown tomatoes [IMG: No cane sugar, corn syrup, or artificial sweeteners] No cane sugar, corn syrup, or artificial sweeteners [IMG: Special Sauce] 4.9 Rated 4.9 out of 5 stars140 Reviews Special Sauce Dipping Sauce $8.99 $9.99 [IMG: No artificial sweeteners] No artificial sweeteners [IMG: No seed oils, soy, or canola] No seed oils, soy, or canola [IMG: Special Sauce] 4.9 Rated 4.9 out of 5 stars140 Reviews Special Sauce Dipping Sauce $8.99 $9.99 [IMG: No artificial sweeteners] No artificial sweeteners [IMG: No seed oils, soy, or canola] No seed oils, soy, or canola [IMG: Chicken Dippin’ Sauce] 4.9 Rated 4.9 out of 5 stars184 Reviews Chicken Dippin’ Sauce Dipping Sauce $8.99 $9.99 [IMG: No artificial sweeteners] No artificial sweeteners [IMG: 2g of sugar per serving] 2g of sugar per serving [IMG: Chicken Dippin’ Sauce] 4.9 Rated 4.9 out of 5 stars184 Reviews Chicken Dippin’ Sauce Dipping Sauce $8.99 $9.99 [IMG: No artificial sweeteners] No artificial sweeteners [IMG: 2g of sugar per serving] 2g of sugar per serving [IMG: Avocado Lime Dipping Sauce] 4.9 Rated 4.9 out of 5 stars103 Reviews Avocado Lime Dipping Sauce Dipping Sauce $8.99 $9.99 [IMG: No artificial sweeteners] No artificial sweeteners [IMG: 0g of sugar per serving] 0g of sugar per serving [IMG: Avocado Lime Dipping Sauce] 4.9 Rated 4.9 out of 5 stars103 Reviews Avocado Lime Dipping Sauce Dipping Sauce $8.99 $9.99 [IMG: No artificial sweeteners] No artificial sweeteners [IMG: 0g of sugar per serving] 0g of sugar per serving Trending [IMG: Yum Yum Sauce] 4.9 Rated 4.9 out of 5 stars134 Reviews Yum Yum Sauce Dipping Sauce $8.99 $9.99 [IMG: No artificial sweeteners] No artificial sweeteners [IMG: No seed oils, soy, or canola] No seed oils, soy, or canola [IMG: Yum Yum Sauce] 4.9 Rated 4.9 out of 5 stars134 Reviews Yum Yum Sauce Dipping Sauce $8.99 $9.99 [IMG: No artificial sweeteners] No artificial sweeteners [IMG: No seed oils, soy, or canola] No seed oils, soy, or canola [IMG: Organic Unsweetened Ketchup] 4.6 Rated 4.6 out of 5 stars6,267 Reviews Organic Unsweetened Ketchup Ketchup $6.29 $6.99 [IMG: Made with organic California-grown tomatoes] Made with organic California-grown tomatoes [IMG: No cane sugar, corn syrup, or artificial sweeteners] No cane sugar, corn syrup, or artificial sweeteners [IMG: Organic Unsweetened Ketchup] 4.6 Rated 4.6 out of 5 stars6,267 Reviews Organic Unsweetened Ketchup Ketchup $6.29 $6.99 [IMG: Made with organic California-grown tomatoes] Made with organic California-grown tomatoes [IMG: No cane sugar, corn syrup, or artificial sweeteners] No cane sugar, corn syrup, or artificial sweeteners [IMG: Balsamic Vinaigrette & Marinade] 4.7 Rated 4.7 out of 5 stars757 Reviews Balsamic Vinaigrette & Marinade Salad Dressing $8.00 $8.89 [IMG: No seed oils, soy, or canola] No seed oils, soy, or canola [IMG: No cane sugar, corn syrup, or artificial sweeteners] No cane sugar, corn syrup, or artificial sweeteners [IMG: Primal Kitchen Balsamic Dressing with a skillet of Mediterranean Chicken.] 4.7 Rated 4.7 out of 5 stars757 Reviews Balsamic Vinaigrette & Marinade Salad Dressing $8.00 $8.89 [IMG: No seed oils, soy, or canola] No seed oils, soy, or canola [IMG: No cane sugar, corn syrup, or artificial sweeteners] No cane sugar, corn syrup, or artificial sweeteners [IMG: Spicy Organic Unsweetened Ketchup] 4.7 Rated 4.7 out of 5 stars1,434 Reviews Spicy Organic Unsweetened Ketchup Ketchup $6.29 $6.99 [IMG: USDA Certified Organic] USDA Certified Organic [IMG: Organic California-grown Tomatoes] Organic California-grown Tomatoes [IMG: Spicy Organic Unsweetened Ketchup] 4.7 Rated 4.7 out of 5 stars1,434 Reviews Spicy Organic Unsweetened Ketchup Ketchup $6.29 $6.99 [IMG: USDA Certified Organic] USDA Certified Organic [IMG: Organic California-grown Tomatoes] Organic California-grown Tomatoes
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SUB-PAGE (https://primalblueprint.com/account/) Primal Kitchen: Shop Dressings, Sauces, Supplements & More
BEST SELLERS NEW ARRIVALS MAYO COLLAGEN MARK'S FAVORITES KETCHUP & MUSTARD DRESSINGS & SAUCES DIPS OILS & VINEGAR SUMMER IS HERE [H1] Real flavor, real ingredients. SHOP BEST SELLERS MADE FOR REAL FOOD Grilling Essentials Price Drop [IMG: Jar of Primal Kitchen Mayo with Avocado Oil] 4.5 Rated 4.5 out of 5 stars5,732 Reviews Mayo with Avocado Oil Mayo $8.99 $9.99 $11.99 12 oz [IMG: Made with 7 simple ingredients] Made with 7 simple ingredients [IMG: Good fats from avocado oil] Good fats from avocado oil [IMG: Mayo with Avocado Oil] 4.5 Rated 4.5 out of 5 stars5,732 Reviews Mayo with Avocado Oil Mayo $8.99 $9.99 $11.99 12 oz [IMG: Made with 7 simple ingredients] Made with 7 simple ingredients [IMG: Good fats from avocado oil] Good fats from avocado oil [IMG: Organic Unsweetened Squeeze Ketchup] 4.5 Rated 4.5 out of 5 stars465 Reviews Organic Unsweetened Squeeze Ketchup Ketchup $8.99 $9.99 [IMG: Made with organic California-grown tomatoes] Made with organic California-grown tomatoes [IMG: No cane sugar, corn syrup, or artificial sweeteners] No cane sugar, corn syrup, or artificial sweeteners [IMG: Organic Unsweetened Squeeze Ketchup] 4.5 Rated 4.5 out of 5 stars465 Reviews Organic Unsweetened Squeeze Ketchup Ketchup $8.99 $9.99 [IMG: Made with organic California-grown tomatoes] Made with organic California-grown tomatoes [IMG: No cane sugar, corn syrup, or artificial sweeteners] No cane sugar, corn syrup, or artificial sweeteners [IMG: Special Sauce] 4.9 Rated 4.9 out of 5 stars140 Reviews Special Sauce Dipping Sauce $8.99 $9.99 [IMG: No artificial sweeteners] No artificial sweeteners [IMG: No seed oils, soy, or canola] No seed oils, soy, or canola [IMG: Special Sauce] 4.9 Rated 4.9 out of 5 stars140 Reviews Special Sauce Dipping Sauce $8.99 $9.99 [IMG: No artificial sweeteners] No artificial sweeteners [IMG: No seed oils, soy, or canola] No seed oils, soy, or canola [IMG: Chicken Dippin’ Sauce] 4.9 Rated 4.9 out of 5 stars184 Reviews Chicken Dippin’ Sauce Dipping Sauce $8.99 $9.99 [IMG: No artificial sweeteners] No artificial sweeteners [IMG: 2g of sugar per serving] 2g of sugar per serving [IMG: Chicken Dippin’ Sauce] 4.9 Rated 4.9 out of 5 stars184 Reviews Chicken Dippin’ Sauce Dipping Sauce $8.99 $9.99 [IMG: No artificial sweeteners] No artificial sweeteners [IMG: 2g of sugar per serving] 2g of sugar per serving [IMG: Avocado Lime Dipping Sauce] 4.9 Rated 4.9 out of 5 stars103 Reviews Avocado Lime Dipping Sauce Dipping Sauce $8.99 $9.99 [IMG: No artificial sweeteners] No artificial sweeteners [IMG: 0g of sugar per serving] 0g of sugar per serving [IMG: Avocado Lime Dipping Sauce] 4.9 Rated 4.9 out of 5 stars103 Reviews Avocado Lime Dipping Sauce Dipping Sauce $8.99 $9.99 [IMG: No artificial sweeteners] No artificial sweeteners [IMG: 0g of sugar per serving] 0g of sugar per serving Trending [IMG: Yum Yum Sauce] 4.9 Rated 4.9 out of 5 stars134 Reviews Yum Yum Sauce Dipping Sauce $8.99 $9.99 [IMG: No artificial sweeteners] No artificial sweeteners [IMG: No seed oils, soy, or canola] No seed oils, soy, or canola [IMG: Yum Yum Sauce] 4.9 Rated 4.9 out of 5 stars134 Reviews Yum Yum Sauce Dipping Sauce $8.99 $9.99 [IMG: No artificial sweeteners] No artificial sweeteners [IMG: No seed oils, soy, or canola] No seed oils, soy, or canola [IMG: Organic Unsweetened Ketchup] 4.6 Rated 4.6 out of 5 stars6,267 Reviews Organic Unsweetened Ketchup Ketchup $6.29 $6.99 [IMG: Made with organic California-grown tomatoes] Made with organic California-grown tomatoes [IMG: No cane sugar, corn syrup, or artificial sweeteners] No cane sugar, corn syrup, or artificial sweeteners [IMG: Organic Unsweetened Ketchup] 4.6 Rated 4.6 out of 5 stars6,267 Reviews Organic Unsweetened Ketchup Ketchup $6.29 $6.99 [IMG: Made with organic California-grown tomatoes] Made with organic California-grown tomatoes [IMG: No cane sugar, corn syrup, or artificial sweeteners] No cane sugar, corn syrup, or artificial sweeteners [IMG: Balsamic Vinaigrette & Marinade] 4.7 Rated 4.7 out of 5 stars757 Reviews Balsamic Vinaigrette & Marinade Salad Dressing $8.00 $8.89 [IMG: No seed oils, soy, or canola] No seed oils, soy, or canola [IMG: No cane sugar, corn syrup, or artificial sweeteners] No cane sugar, corn syrup, or artificial sweeteners [IMG: Primal Kitchen Balsamic Dressing with a skillet of Mediterranean Chicken.] 4.7 Rated 4.7 out of 5 stars757 Reviews Balsamic Vinaigrette & Marinade Salad Dressing $8.00 $8.89 [IMG: No seed oils, soy, or canola] No seed oils, soy, or canola [IMG: No cane sugar, corn syrup, or artificial sweeteners] No cane sugar, corn syrup, or artificial sweeteners [IMG: Spicy Organic Unsweetened Ketchup] 4.7 Rated 4.7 out of 5 stars1,434 Reviews Spicy Organic Unsweetened Ketchup Ketchup $6.29 $6.99 [IMG: USDA Certified Organic] USDA Certified Organic [IMG: Organic California-grown Tomatoes] Organic California-grown Tomatoes [IMG: Spicy Organic Unsweetened Ketchup] 4.7 Rated 4.7 out of 5 stars1,434 Reviews Spicy Organic Unsweetened Ketchup Ketchup $6.29 $6.99 [IMG: USDA Certified Organic] USDA Certified Organic [IMG: Organic California-grown Tomatoes] Organic California-grown Tomatoes
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SUB-PAGE (https://primalblueprint.com/pages/primalperks/) Primal Kitchen: Shop Dressings, Sauces, Supplements & More
BEST SELLERS NEW ARRIVALS MAYO COLLAGEN MARK'S FAVORITES KETCHUP & MUSTARD DRESSINGS & SAUCES DIPS OILS & VINEGAR SUMMER IS HERE [H1] Real flavor, real ingredients. SHOP BEST SELLERS MADE FOR REAL FOOD Grilling Essentials Price Drop [IMG: Jar of Primal Kitchen Mayo with Avocado Oil] 4.5 Rated 4.5 out of 5 stars5,732 Reviews Mayo with Avocado Oil Mayo $8.99 $9.99 $11.99 12 oz [IMG: Made with 7 simple ingredients] Made with 7 simple ingredients [IMG: Good fats from avocado oil] Good fats from avocado oil [IMG: Mayo with Avocado Oil] 4.5 Rated 4.5 out of 5 stars5,732 Reviews Mayo with Avocado Oil Mayo $8.99 $9.99 $11.99 12 oz [IMG: Made with 7 simple ingredients] Made with 7 simple ingredients [IMG: Good fats from avocado oil] Good fats from avocado oil [IMG: Organic Unsweetened Squeeze Ketchup] 4.5 Rated 4.5 out of 5 stars465 Reviews Organic Unsweetened Squeeze Ketchup Ketchup $8.99 $9.99 [IMG: Made with organic California-grown tomatoes] Made with organic California-grown tomatoes [IMG: No cane sugar, corn syrup, or artificial sweeteners] No cane sugar, corn syrup, or artificial sweeteners [IMG: Organic Unsweetened Squeeze Ketchup] 4.5 Rated 4.5 out of 5 stars465 Reviews Organic Unsweetened Squeeze Ketchup Ketchup $8.99 $9.99 [IMG: Made with organic California-grown tomatoes] Made with organic California-grown tomatoes [IMG: No cane sugar, corn syrup, or artificial sweeteners] No cane sugar, corn syrup, or artificial sweeteners [IMG: Special Sauce] 4.9 Rated 4.9 out of 5 stars140 Reviews Special Sauce Dipping Sauce $8.99 $9.99 [IMG: No artificial sweeteners] No artificial sweeteners [IMG: No seed oils, soy, or canola] No seed oils, soy, or canola [IMG: Special Sauce] 4.9 Rated 4.9 out of 5 stars140 Reviews Special Sauce Dipping Sauce $8.99 $9.99 [IMG: No artificial sweeteners] No artificial sweeteners [IMG: No seed oils, soy, or canola] No seed oils, soy, or canola [IMG: Chicken Dippin’ Sauce] 4.9 Rated 4.9 out of 5 stars184 Reviews Chicken Dippin’ Sauce Dipping Sauce $8.99 $9.99 [IMG: No artificial sweeteners] No artificial sweeteners [IMG: 2g of sugar per serving] 2g of sugar per serving [IMG: Chicken Dippin’ Sauce] 4.9 Rated 4.9 out of 5 stars184 Reviews Chicken Dippin’ Sauce Dipping Sauce $8.99 $9.99 [IMG: No artificial sweeteners] No artificial sweeteners [IMG: 2g of sugar per serving] 2g of sugar per serving [IMG: Avocado Lime Dipping Sauce] 4.9 Rated 4.9 out of 5 stars103 Reviews Avocado Lime Dipping Sauce Dipping Sauce $8.99 $9.99 [IMG: No artificial sweeteners] No artificial sweeteners [IMG: 0g of sugar per serving] 0g of sugar per serving [IMG: Avocado Lime Dipping Sauce] 4.9 Rated 4.9 out of 5 stars103 Reviews Avocado Lime Dipping Sauce Dipping Sauce $8.99 $9.99 [IMG: No artificial sweeteners] No artificial sweeteners [IMG: 0g of sugar per serving] 0g of sugar per serving Trending [IMG: Yum Yum Sauce] 4.9 Rated 4.9 out of 5 stars134 Reviews Yum Yum Sauce Dipping Sauce $8.99 $9.99 [IMG: No artificial sweeteners] No artificial sweeteners [IMG: No seed oils, soy, or canola] No seed oils, soy, or canola [IMG: Yum Yum Sauce] 4.9 Rated 4.9 out of 5 stars134 Reviews Yum Yum Sauce Dipping Sauce $8.99 $9.99 [IMG: No artificial sweeteners] No artificial sweeteners [IMG: No seed oils, soy, or canola] No seed oils, soy, or canola [IMG: Organic Unsweetened Ketchup] 4.6 Rated 4.6 out of 5 stars6,267 Reviews Organic Unsweetened Ketchup Ketchup $6.29 $6.99 [IMG: Made with organic California-grown tomatoes] Made with organic California-grown tomatoes [IMG: No cane sugar, corn syrup, or artificial sweeteners] No cane sugar, corn syrup, or artificial sweeteners [IMG: Organic Unsweetened Ketchup] 4.6 Rated 4.6 out of 5 stars6,267 Reviews Organic Unsweetened Ketchup Ketchup $6.29 $6.99 [IMG: Made with organic California-grown tomatoes] Made with organic California-grown tomatoes [IMG: No cane sugar, corn syrup, or artificial sweeteners] No cane sugar, corn syrup, or artificial sweeteners [IMG: Balsamic Vinaigrette & Marinade] 4.7 Rated 4.7 out of 5 stars757 Reviews Balsamic Vinaigrette & Marinade Salad Dressing $8.00 $8.89 [IMG: No seed oils, soy, or canola] No seed oils, soy, or canola [IMG: No cane sugar, corn syrup, or artificial sweeteners] No cane sugar, corn syrup, or artificial sweeteners [IMG: Primal Kitchen Balsamic Dressing with a skillet of Mediterranean Chicken.] 4.7 Rated 4.7 out of 5 stars757 Reviews Balsamic Vinaigrette & Marinade Salad Dressing $8.00 $8.89 [IMG: No seed oils, soy, or canola] No seed oils, soy, or canola [IMG: No cane sugar, corn syrup, or artificial sweeteners] No cane sugar, corn syrup, or artificial sweeteners [IMG: Spicy Organic Unsweetened Ketchup] 4.7 Rated 4.7 out of 5 stars1,434 Reviews Spicy Organic Unsweetened Ketchup Ketchup $6.29 $6.99 [IMG: USDA Certified Organic] USDA Certified Organic [IMG: Organic California-grown Tomatoes] Organic California-grown Tomatoes [IMG: Spicy Organic Unsweetened Ketchup] 4.7 Rated 4.7 out of 5 stars1,434 Reviews Spicy Organic Unsweetened Ketchup Ketchup $6.29 $6.99 [IMG: USDA Certified Organic] USDA Certified Organic [IMG: Organic California-grown Tomatoes] Organic California-grown Tomatoes
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🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
5596Review mentions (all pages)
28External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 1399 | 7 |
| /pages/general-faqs/ | 1399 | 7 |
| /account/ | 1399 | 7 |
| /pages/primalperks/ | 1399 | 7 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Primal Kitchen",
"url": "https://www.primalkitchen.com",
"logo": "Primal Kitchen",
"description": "Our line of sauces, condiments, and pantry staples was made using ingredients with integrity and without high fructose corn syrup, gluten, soy, or canola oils.",
"address": {
"@type": "PostalAddress",
"addressCountry": "US"
},
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer service",
"availableLanguage": "English"
},
"sameAs": [
"https://x.com/primalkitchenco",
"https://www.facebook.com/PrimalKitchenFoods",
"https://www.instagram.com/primalkitchenfoods/"
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Primal Kitchen",
"url": "https://www.primalkitchen.com",
"description": "Our line of sauces, condiments, and pantry staples was made using ingredients with integrity and without high fructose corn syrup, gluten, soy, or canola oils.",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.primalkitchen.com/search?q={search_term_string}"
},
"query-input": "required name=search_term_string"
}
}
]
/pages/general-faqs/
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Primal Kitchen",
"url": "https://www.primalkitchen.com",
"logo": "Primal Kitchen",
"description": "Our line of sauces, condiments, and pantry staples was made using ingredients with integrity and without high fructose corn syrup, gluten, soy, or canola oils.",
"address": {
"@type": "PostalAddress",
"addressCountry": "US"
},
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer service",
"availableLanguage": "English"
},
"sameAs": [
"https://x.com/primalkitchenco",
"https://www.facebook.com/PrimalKitchenFoods",
"https://www.instagram.com/primalkitchenfoods/"
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Primal Kitchen",
"url": "https://www.primalkitchen.com",
"description": "Our line of sauces, condiments, and pantry staples was made using ingredients with integrity and without high fructose corn syrup, gluten, soy, or canola oils.",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.primalkitchen.com/search?q={search_term_string}"
},
"query-input": "required name=search_term_string"
}
}
]
/account/
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Primal Kitchen",
"url": "https://www.primalkitchen.com",
"logo": "Primal Kitchen",
"description": "Our line of sauces, condiments, and pantry staples was made using ingredients with integrity and without high fructose corn syrup, gluten, soy, or canola oils.",
"address": {
"@type": "PostalAddress",
"addressCountry": "US"
},
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer service",
"availableLanguage": "English"
},
"sameAs": [
"https://x.com/primalkitchenco",
"https://www.facebook.com/PrimalKitchenFoods",
"https://www.instagram.com/primalkitchenfoods/"
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Primal Kitchen",
"url": "https://www.primalkitchen.com",
"description": "Our line of sauces, condiments, and pantry staples was made using ingredients with integrity and without high fructose corn syrup, gluten, soy, or canola oils.",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.primalkitchen.com/search?q={search_term_string}"
},
"query-input": "required name=search_term_string"
}
}
]
/pages/primalperks/
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Primal Kitchen",
"url": "https://www.primalkitchen.com",
"logo": "Primal Kitchen",
"description": "Our line of sauces, condiments, and pantry staples was made using ingredients with integrity and without high fructose corn syrup, gluten, soy, or canola oils.",
"address": {
"@type": "PostalAddress",
"addressCountry": "US"
},
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer service",
"availableLanguage": "English"
},
"sameAs": [
"https://x.com/primalkitchenco",
"https://www.facebook.com/PrimalKitchenFoods",
"https://www.instagram.com/primalkitchenfoods/"
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Primal Kitchen",
"url": "https://www.primalkitchen.com",
"description": "Our line of sauces, condiments, and pantry staples was made using ingredients with integrity and without high fructose corn syrup, gluten, soy, or canola oils.",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.primalkitchen.com/search?q={search_term_string}"
},
"query-input": "required name=search_term_string"
}
}
]
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Information Density
0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence
0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof
0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint
0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority
0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score
0 / 100
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Information Density
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Semantic Alignment
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Trust & Proof
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Commodity Fingerprint
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Identity & Authority
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
B
BS Level
Ecommerce & Online Retail
36.4 Avg BS
Based on 3390 businesses audited.
✓ Less BS than average
Primal Kitchen has 22.4 points less BS than the average for Ecommerce & Online Retail.
BS Detector
Ecommerce & Online Retail BS: Primal Kitchen (primalblueprint.com)
https://primalblueprint.com
📍 Industry: Ecommerce & Online Retail
14
BS / 100
Primal Kitchen is a high-substance brand that prioritizes ingredient transparency over marketing hyperbole. The BS score is exceptionally low due to the rigorous alignment between its healthy-living claims and the actual product formulations displayed.
Info Density
Power-words vs. Substance ratio.
6
20% BS
Semantic Coherence
Homepage promise vs. Sub-page reality.
0
0% BS
Trust & Proof
Verifiable evidence vs. Trust Theatre.
1
5% BS
Commodity Fingerprint
Detection of industry clichés/templates.
4
27% BS
Identity & Authority
Expert verifiability & Schema depth.
3
20% BS
Add specific Person schema for ‘Mark’ including sameAs links to a LinkedIn or Wikipedia profile to validate founder authority. Replace the generic H2 ‘Find Your Favorites’ with a specific ingredient-led heading. Provide a more technical definition for ‘integrity’ sourcing on an About Us sub-page to convert that claim into Substance.
The site is an exact match for Ecommerce & Online Retail, specifically within the health-conscious food and pantry sector. All crawled pages focus on product listings, pricing, and specific dietary certifications that confirm its retail nature.
“The score of 14 is driven by minimal concept repetition and the minor identity gap regarding the founder's digital footprint. The site effectively neutralizes commodity penalties through extremely high proof density and specific product attributes that exceed industry expectations.”
Verified Analysis Date: June 19, 2026
© 1EuroSEO Independent Evaluator — Non-Sponsored Result
Analysis Disclosure & Source Attribution
This training module utilizes a snapshot of public data from Primal Kitchen, captured on June 19, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to Primal Kitchen: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://primalblueprint.com to view the most current version of its content and learn from the source what this company is about and what it offers.