Industry Context — Common BS Fingerprints in Energy, Utilities & Environmental Services
EDF Energy
(https://edfenergy.com) 📸 Data Snapshot: May 28, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Electricity & Gas | UK Energy Supplier for Home & Business | EDF (https://edfenergy.com)
Electricity & Gas | UK Energy Supplier for Home & Business | EDF
EDF is an energy provider, supplying electricity and gas to homes and businesses in the UK. Compare our energy prices, get a quote and switch. Our electricity is zero carbon.
HEADING_REPEATED_BODY Earn free electricity on Sundays with our Sunday Saver Challenge | EDF (https://edfenergy.com/energy-efficiency/sunday-saver-challenge/)
Earn free electricity on Sundays with our Sunday Saver Challenge | EDF
Save cash and carbon by shifting your electricity use! Households can earn up to 16 hours of free electricity each week of the challenge to be used the following Sunday.
HEADING_REPEATED_BODY Energy Price Cap Predictions & Forecast – How Will Prices Change | EDF (https://edfenergy.com/gas-and-electricity/price-cap-predictions/)
Energy Price Cap Predictions & Forecast – How Will Prices Change | EDF
Take the mystery out of energy prices! Use EDF's gas and electricity prices forecast to know if you should be on a variable tariff, or switch to a fixed tariff.
HEADING_BODY EDF Energy UK (https://edfenergy.com/myaccount/change-tariff/)
EDF Energy UK
EDF Energy My Account
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://edfenergy.com) Electricity & Gas | UK Energy Supplier for Home & Business | EDF
[H1] Lock in your energy prices Enjoy peace of mind with a fixed tariff that protects you from price rises [H4] Fix today! Already with EDF? Log in for a quote! [H3] Our customers rate us 'Excellent' on Trustpilot Trustpilot [IMG: man getting towel out of washing machine] Don't miss our next challenge! [H2] Super charge your Sundays! Earn up to 16 hours of free electricity on Sundays by shifting your electricity usage outside of peak times (4pm to 7pm, Monday to Friday).(1) Register your interest today, and we'll send you a challenge sign-up reminder.(2)Eligibility and T&Cs apply Register for the challenge today! [IMG: Electricity bolt icon] Energy tariffs [IMG: Exclusive offers icon] Exclusive offers [IMG: Solar panels icon] Solar [IMG: Air source heat pump icon] Heat pumps [IMG: Electric vehicle icon] Electric vehicles [IMG: Orange boiler icon] Boilers & Heating [IMG: Orange insulation icon] Insulation [IMG: Smart meter icon] Smart meters [H2] Making energy work for you We're helping customers earn free electricity, predict future energy prices, get smart tariffs that use electricity when its cheapest, and offer low-carbon products installed by Which? trusted experts. And with ongoing improvements in service, our commitment to vulnerable customers, and helping build Britain's electric zero-carbon future, we're here to support you - today and for years to come. [H2] We're taking the mystery out of energy costs! See our price cap predictions to easily work out whether to fix your energy, get a tracker tariff, or choose the cap-priced standard variable tariff. Compare cap prices against our tariffs - now, and in the future! Making energy easier for everyone. See our predictions [IMG: Woman sat in front of a laptop, burning sage with a crystal ball and candle next to her] [H2] Our story: Britain’s biggest generator of zero carbon electricity(3) [IMG: Engineer standing at Hinkley Point C nuclear power plant] We’re helping build Britain’s own wind, nuclear and solar energy supply to reduce reliance on energy imports and help prevent future price rises.Discover how we’re helping the transition to a secure, affordable decarbonised energy system and generate zero carbon electricity.Fancy becoming part of our story? Discover your future career at EDF We're working hard to improve our services and proud to see this reflected in our Trustpilot results.Our latest Citizens Advice resultsFewer complaints receivedContact waiting timeBilling and meteringCustomer commitmentsOverall rating2 out of 52 out of 53 out of 55 out of 52.6 out of 5View Citizens Advice's latest energy supplier results [H2] Proud partner [IMG: charity logo] Chosen by EDF employees, our partnership with Alzheimer’s Society helps support ground-breaking research and life-changing dementia services.Learn more about our charity partnership. [H2] Choose EDF for your energy [IMG: Orange diamond icon] [H2] Simpler Our customer service is rated excellent on Trustpilot [IMG: Orange pound coin icon] [H2] Cheaper Find our lowest prices today! [IMG: Orange leaf icon] [H2] Cleaner We're Britain's biggest generator of zero carbon electricity(3)
SUB-PAGE (https://edfenergy.com/energy-efficiency/sunday-saver-challenge/) Earn free electricity on Sundays with our Sunday Saver Challenge | EDF
[H1] Earn free electricity on a Sunday! We’re on a mission to help you save cash and carbon while contributing to a more sustainable national electricity grid. That’s why we’ve launched our Sunday Saver challenge! [IMG: man getting towel out of washing machine] Don't miss our next challenge! [H2] Super charge your Sundays! Earn up to 16 hours of free electricity on Sundays by shifting your electricity usage outside of peak times (4pm to 7pm, Monday to Friday).(1) Register your interest today, and we'll send you a challenge sign-up reminder.(2)Eligibility and T&Cs apply Register for the challenge today! [H2] How to join our next Sunday Saver challenge I'm with EDF I'm not with EDF yet [H2] How does it work? Everyone who signs up for the challenge will get a target to shift some of their electricity usage away from peak hours (usually 4pm to 7pm)(1). The more you shift during the week, the more free electricity you can earn. For example, if you shift 50% of your peak usage, you can earn up to 16 free hours to use the following Sunday. To join, visit Energy Hub in your MyAccount monthly and sign up for the challenge. If you miss the sign-up deadline, don’t worry; we can send you an alert when the next challenge sign-up period opens. Request a Sunday Saver reminder. To join, make sure you have a smart meter that sends readings every 30 minutes or set it up for 30-minute reads.Join the challenge in Energy HubDon't have a smart meter yet? Book your smart meter installation now. [H2] Join us to take part in the challenge The Sunday Saver challenge to shift electricity use away from peak times is open to EDF customers. So why not check out the tariffs we have on offer today!You can take part in the challenge and earn free electricity once you've joined us (we'll also need a month of meter readings from your smart meter). [H4] Check out our tariffs Don't have a smart meter yet? As soon as you join us, we'll help you book your installation. View Sunday Saver terms and conditions [H2] It's now even easier to earn free hours! We've been busy making updates! Watch our video to learn about all the changes we've made.We would definitely take part again"We found the Sunday Saver challenge trial really simple. We managed to reduce our electricity by ensuring we didn't do any clothes washing, use the dishwasher or charge a car between 4–7pm. With the free hours we earned on Sundays, it’s been great to do as much as possible such as washing and charging things around the house."Michael and Julie Parker earned 192 hours of free electricity on our Sunday Saver trial [H2] About your free electricity [H3] Why is EDF offering free electricity? We're doing everything we can to help our customers save cash and carbon.That's why we're offering you free electricity as part of our Sunday Saver challenge. We want to encourage you to shift your electricity usage away from peak hours during the week (usually 4pm to 7pm).And by taking some of the strain off the electricity grid at peak times, we're all helping Britain move towards net zero.Are you ready for the challenge? Together, we can help create a cleaner, more sustainable national grid. [H3] Is it easy to earn free electricity? You should be able to earn free electricity quite easily by making small changes to your energy habits.For instance, everyone in the house can charge up their devices outside of peak times; you can put the dishwasher on in the morning; or do a bit of batch cooking at the weekend.Go to Energy Hub in MyAccount to see when you use most electricity. Here, you can also keep track of your carbon savings and free electricity.We know changing habits can be tricky, but we hope you're up for the challenge! Check out our top tips [H3] How much free electricity can I earn? You can earn up to 16 hours of free electricity each week and you can use your free electricity during the time periods below. Electricity shifted away from peak times Monday to FridayFree hours earned to use the following SundayWhen you can use your free electricity 5% to 19.9%48am to midday20% to 34.9%88am to 4pm35% to 49.9%128am to 8pm50% or more168am to midnight [H3] How will I receive my free electricity? You can keep track of how much free electricity you've earned each week in Energy Hub – and which Sunday you can use it.The time you can use your free electricity on the Sunday depends on the amount of free electricity you've earned (see How much free electricity can I earn?).You won't need to do anything different to get your free electricity, as we just add a credit to your account. Here's how we work it out:Your meter readings tell us how many killowatt hours (kWh) of electricity you've used during your free hours on each Sunday of the monthly challenge We then multiply the total kWhs used during your free hours by your unit rate to work out how much this electricity would have cost We add a credit for this amount to your account after the final free electricity Sunday takes place This credit will reduce your next electricity bill – or we’ll add it to your smart PAYG meter after the final free electricity Sunday [H3] How much free electricity have we given away? So far, customers have earned a total of 6,238,028 free electricity hours, worth £ 1.5 million.(3) [H2] What you need to take part [H3] What do I need to take part in the challenge? You can sign up to our Sunday Saver challenge if:You're an EDF residential customer living in England, Scotland or Wales (aged 18 or over)You have a smart electricity meter that's sending us readings every 30 minutesWe've had enough electricity meter readings from your smart meter in the run-up to the challengeWe have your mobile phone number, so we can send you messages on how you're getting on and let you know when the next challenge isYou have one electricity supply point (also known as your Meter Point Administration Number or MPAN)Your tariff has one or two electricity rates [H3] Why do I need a smart meter to join? We need readings from your smart meter every 30 minutes to see how much electricity you use during peak and off-peak hours. Before each monthly challenge starts, we'll need enough meter readings from the previous month to set your next target.Once the monthly challenge has started, your meter readings will show us how much electricity you've shifted away from peak hours. We can then tell you how much free electricity you've earned.Don't have a smart meter yet? Book your smart meter installation in MyAccount. [H3] Why does my smart meter need to send 30-minute readings? Half-hourly readings let us see exactly how much electricity you're using during peak and off-peak hours. This allows us to set your target for each month's challenge, keep track of your progress, and tell you how much free electricity you've earned.Not on 30-minute readings yet? Go to Smart meter data preferences in MyAccount and select 'Every 30 minutes' for your meter readings. [H3] Why do you need my mobile number? We'll send you various Sunday Saver texts or WhatsApp messages to:Keep you up to date with your progress on the current challengeTell you how much free electricity you've earned, and when you'll get itLet you know when to sign up to the next challengeNot sure your mobile number is up to date? Go to My Details in MyAccount to add your mobile number. [H2] How the challenge works [H3] How do I sign up for each challenge? Any new monthly challenge will start on the first Monday of the month. You'll need to go to Energy Hub just before each challenge starts to sign up to the new challenge.If you arrive at Energy Hub and see you've missed the cut-off time, you can ask us to send you a reminder to make sure you don't miss out on the next challenge. [H3] How is the target set? For each challenge, we'll set you a target, based on your average peak electricity consumed in the month before you joined your first challenge. We apply weather corrections so the target will change slightly each month.We recalculate your target if there's a pause in participation. This will be because: You took a break from participating You were ineligible for a period We paused the challengePeak times are Monday to Friday, usually between the hours of 4pm and 7pm. [H3] Do peak times change? Peak electricity demand during the week (Monday to Friday) is usually from 4 pm to 7 pm. If this changes, we'll let you know in the Sunday Saver section of Energy Hub in MyAccount. [H3] Can I join the challenge when I have more than one property with EDF? You can sign up to the Sunday Saver challenge with each property as long as you have a different EDF account number for each property. [H3] Can I opt out of the Sunday Saver challenge? You don't actually need to opt-out. You can just choose not to sign up the next month's challenge.You can always carry on using your electricity as normal for any month you've already signed up to. You won't get penalised if you don't hit your targets. [H2] Get a shift on! Tips to shift your electricity usage Small changes to our daily habits can make a big difference to our carbon impact. By being mindful of our daily actions, we can make positive changes to help create a greener, more sustainable grid.Here are a few tips to get you thinking about how you can shift your electricity usage away from peak hours during the week (usually 4pm to 7pm):Put your dishwasher on later in the evening after 7pm and make sure the programme's finished before you go to bed. Or put it on at breakfast time to avoid peak time – and make sure it's full before it goes on Unplug your devices and chargers from 4 pm to 7 pm – use your battery power instead, and remember they still use electricity on standby Put aside the gaming consoles – and try something new as a family Batch cook at the weekend to save energy and time – just reheat during the week Avoid using the washing machine and tumble dryer at peak times – hang clothes outside if you can Charge your electric car outside of peak times – check out the low off-peak rates you can get with our exclusive EV tariffs [H2] Want to see more offers? Sign up as an EDF customer and unlock exclusive offers to help you save even more cash and carbon! Explore offers! [IMG: Group of people celebrating]
SUB-PAGE (https://edfenergy.com/gas-and-electricity/price-cap-predictions/) Energy Price Cap Predictions & Forecast – How Will Prices Change | EDF
[H1] Energy price cap predictions Take the mystery out of energy prices!Our price cap forecast is designed to help you understand if your home's energy should be on a variable tariff that follows Ofgem's cap price, a fixed rate tariff for price certainty, or a tracker tariff with discounted standing charges and cap rates. [H2] Take control of your energy As Britain’s biggest generator of zero carbon energy(1), we've a deep understanding of the energy market. This allows us to predict future changes to the Ofgem energy price cap, or the Default Tariff Cap, as it’s also known. Each week we update this page with new information about changes to the cap's energy prices, and how it affects your energy tariff choices should you want to switch supplier or tariff. [H2] Price cap predictions - changes coming in Important: Ofgem is changing the “typical consumption” figures used for average bill calculations from 1 July 2026.Quotes created before 1 July use the current typical consumption valuesQuotes created on or after 1 July use the new typical consumption valuesThis means average annual bill figures shown before and after 1 July may look different, even if underlying energy prices have not changed. [H3] Current typical consumption values (used before 1 July) Electricity: 2,700 kWh/yearGas: 11,500 kWh/year [H3] New typical consumption values (used from 1 July) Electricity: 2,500 kWh/yearGas: 9,500 kWh/year [H3] Comparing price cap predictions To make fair comparisons over time, compare figures calculated using the same typical consumption values. Otherwise, changes may reflect updated usage assumptions rather than actual price movements. [H2] Our price cap predictions [H3] Price cap predictions using Ofgem's current typical consumption figures(2) Tables last updated: 27 May 2026 [H3] Price cap predictions using the new Ofgem typical consumption figures When comparing how the SVT cap will change over time, ensure you are looking at prices calculated using the same typical consumption figures.*See annual bill figures using Ofgem current consumption (2) [H2] Are energy prices going up or down? The indexation period for the next price cap starting in July 2026 has ended and the cap level is expected to be higher than the current level (Q2 2026) by £208. The cap level for Q3 2026 is also expected to be published based on the proposed new typical consumption figures mentioned above, or £1,663. From Q4 2026 onwards the wholesale prices have reduced from last week. There is potential for further market price changes in a short space of time which would impact these later price cap periods. [IMG: Friends talking in a bright sunny kitchen] [H2] How are energy prices predicted to change in 2026? On 25th February, Ofgem announced the current price cap for Q2 2026 at £1,641. Future cap periods, for Q3 2026 and beyond, have low certainty as costs are not confirmed this far in advance. [H2] See if you can save: compare our tariffs against Ofgem's price cap Based on our current predictions, a one-year fixed tariff that costs £1,908* or less annually at current consumption levels could save you money, rather than staying on a variable tariff that tracks the cap over the year.*This is equivalent to £1,730 at the proposed consumption levels from July 2026 (2.5MWh for electricity and 9.5MWh for gas).*See annual bill figures(2) Looking to join? Get a quote!Already with EDF? Log in for a quote! [H2] Switch in four simple steps! [IMG: Orange icon of a mobile phone with pound sign] [H3] Step 1 Get a quick energy quote, choose your tariff and buy online [H3] Step 2 We'll sort a switch date with your current energy supplier, so you don't need to worry [IMG: Orange icon of smart meter display] [H3] Step 3 We'll get in touch for your electricity and gas meter reading(s) [IMG: Orange icon of a house with a white heart in the centre] [H3] Step 4 We'll let you know when you've successfully switched [H2] Our tariffs We offer two classic types of gas and electricity energy tariffs: fixed or our tracker tariff which follows Ofgem's price cap, but is always priced lower than the cap. If you're on a fixed energy tariff, the changes to the price cap won't affect your energy prices. If you're a variable energy tariff then the price cap prices will affect how much you pay for your energy. We also offer tariffs for solar panels, air source heat pumps and electric vehicles. £50 off standing charges! [H4] Simply Tracker Guaranteed savings below the price cap Save up to £50 a year when you choose both fuels, or £25 with one(3)Guaranteed discounted standing charge for the time of your tariff(4)Your prices may rise and fall every three months in line with Ofgem's price cap(5)Fixed tariff end dateExit fees applyEarn free electricity with our Sunday Saver challenges!(6)Get a smart meter installed at no extra cost! Start tracking! [H4] Simply Fixed Fixed tariff Locking in your prices means no nasty surprisesFix your rates and standing charges Exit fees applyFixed tariff end dateEarn free electricity with our Sunday Saver challenges!(6)Get a smart meter installed at no extra cost! Fix for long term value [H2] Ofgem’s current price cap The current price cap runs from 1 April to 30 June 2026 and is set at £1,641 on an annual basis. This is the national average price paid by a typical domestic customer paying by Direct Debit(2). Don’t forget, it’s the standing charge and cost per unit of energy that Ofgem sets, not your bill. Your energy bill will vary depending on how much energy you use. [H2] What is the energy price cap and how does it work? The energy price cap broken down: It controls the cost that providers can charge customers for their energy Ofgem, the government’s regulator, change the price cap every three months to reflect global changes in the wholesale costs of energy, and other factors As energy providers have already paid for the energy they sell, the price cap actually reflects the costs from three months ago, rather than wholesale costs now So, to keep on top of your energy bills, it’s important to think about the future costs of energy. [H2] Why do energy prices go up and down? As a country, we don't make all the energy we actually need. This means we have to buy energy from global wholesale markets, where all countries compete to buy energy. When it comes to buying energy, there are many factors that affect the wholesale prices, for example:Geopolitical instability - this is one of the key reasons for energy prices rising - we saw this when Russia first invaded the Ukraine, and conflicts elsewhere in the world, also affect energy pricesPower plant outages - rising temperature has been blamed for certain power plants choosing to reduce production due to safety concerns, and also planned power outages can affect energy pricesReduced renewables production - similarly, low winds and power outages have increased the cost of gas production - with renewable energy linked to gas prices, this has increased the cost of renewable energy pricesColder weather - every year, when the weather gets cold and we have longer, darker evenings, we use more energy - this demand for supply pushes wholesale prices upThese are just a few of the reasons why energy prices fluctuate, and one of the main reasons we're proud to be Britain's biggest generator of zero carbon electricity(7) and doing everything we can to help build Britain's energy infrastructure. [IMG: EDF engineer working with an angle grinder] [H2] What we’re doing to help bring down energy prices We’re investing all our profits into building more renewable and nuclear power to help reduce Britain’s reliance on buying gas and electricity in from around the globe We’re continuing to call for government to introduce a social tariff for those on low incomes Helping our customers earn free electricity on Sundays by shifting their usage away from peak timesOffering tariffs priced below the price cap: beat the cap by £50 a year with our tracker tariff!(3) [H2] How else to cut energy costs We're all looking for ways to save energy and money in our homes! Here're some simple, but effective ways you can easily make a difference to your monthly bill:Switch off at the wall! The Energy Saving Trust estimates switching devices off standby could save you £45 in GB and £55 in NI a year! Switch lights off when you leave a room! Did you know, the typical household could save almost £7 a year in GB and £9 in NI, just by switching the lights off?Only boil what you need! If you're making a cup of tea, only boil the amount of water you're going to drink to save energy and money. You can save around £10 a year in GB and £12 in NI.Are you on the right tariff? It's worth check you're on a tariff that matches your household's energy needs, if you need a little more advice, try reading our blog How to choose the best energy tariffs.For more tips and tricks read our blog Ways to save energy at home: the facts and the fiction. View details by region, fuel and payment type
SUB-PAGE · THIN (https://edfenergy.com/myaccount/change-tariff/) EDF Energy UK
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 7 | 3 |
| /energy-efficiency/sunday-saver-challenge/ | 1 | 0 |
| /gas-and-electricity/price-cap-predictions/ | 3 | 0 |
| /myaccount/change-tariff/ | 0 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
{
"@context": "https://schema.org/",
"@type": "Article",
"headline": "EDF - Gas and Electricity Suppliers for Home and Business",
"alternativeHeadline": "With EDF you’ll always get great customer service",
"keywords": "energy, gas, electric, electricity, supplier, gas and electricity supplier, switch energy suppliers, cheap energy supplier, cheapest energy supplier, best energy supplier, big six, how to switch energy suppliers, which is the best energy supplier, who is the cheapest energy company, low carbon, zero carbon, net zero, green",
"description": "EDF is the best energy supplier of zero carbon electricity in the UK. With the stability and experience of a big six energy company offering cheap green energy, an excellent Trustpilot customer service rating, easy to contact with quick responses, EDF is the best all-round supplier of the cheapest energy deals in the UK. Get a quote to switch suppliers and start enjoying EDF’s flexible standard, prepayment and fixed tariffs.",
"disambiguatingDescription": "EDF is a British integrated energy company and supplier of low carbon electricity, wholly owned by French parent company Électricité de France",
"speakable": "EDF is the best energy supplier of zero carbon electricity in the UK. With the stability and experience of a big six energy company offering cheap green energy, an excellent Trustpilot customer service rating, easy to contact with quick responses, EDF is the best all-round supplier of the cheapest energy deals in the UK. Get a quote to switch suppliers and start enjoying EDF’s flexible standard, prepayment and fixed tariffs.",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://www.edfenergy.com/"
},
"publisher": {
"@type": "Organization",
"name": "EDF Energy",
"url": "https://www.edfenergy.com/",
"sameas": "https://www.wikidata.org/wiki/Q3045865",
"logo": {
"@type": "ImageObject",
"url": "https://www.edfenergy.com/profiles/spire_profile/themes/custom/spire/svg/edf-colour.svg"
}
}
}
/gas-and-electricity/price-cap-predictions/
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Why are the price figures on my smart meter display not the same as on my bill?",
"acceptedAnswer": {
"@type": "Answer",
"text": "The figures on your smart meter in-home display will differ slightly from the bill as they include VAT, whereas your bill shows VAT in a separate section. The energy costs on your smart meter display also take into account the daily standing charge."
}
},
{
"@type": "Question",
"name": "Why is my smart meter display showing electricity information but not gas?",
"acceptedAnswer": {
"@type": "Answer",
"text": "If your meters have been installed in the last week please wait a couple more days as it can take longer for the gas to update for the first time. If it’s been more than a week give us a call on 0333 009 7000. Lines are open Monday to Friday 8am to 8pm and Saturday 8am to 2pm."
}
},
{
"@type": "Question",
"name": "Why is my smart meter display saying I'm using gas when I'm not?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Your standing charge shows on your smart meter in-home display each day whether you’re using energy or not. The daily standing charge for the previous day is added at midnight for an Aclara meter. For an Itron meter it’s added for the current day just after midnight."
}
},
{
"@type": "Question",
"name": "If I press the wrong buttons on my smart meter display will I alter the prices?",
"acceptedAnswer": {
"@type": "Answer",
"text": "No. Your prices should remain unaffected if you press a different button from the one you meant to press."
}
},
{
"@type": "Question",
"name": "Why is my smart meter display showing the old prices when I've changed my tariff?",
"acceptedAnswer": {
"@type": "Answer",
"text": "It can take up to ten working days for your new prices to be loaded onto your smart meter in-home display. If the prices still don’t show after that time, give us a call on 0333 009 7000. Lines are open Monday to Friday 8am to 8pm and Saturday 8am to 2pm."
}
},
{
"@type": "Question",
"name": "Do I have to leave my smart meter display plugged in?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes, your smart meter in-home display isn’t designed to be portable. It needs to be plugged into the mains to run. The supplied rechargeable batteries are for short periods when no mains power is available, for example when moving the device from one plug socket to another."
}
},
{
"@type": "Question",
"name": "I haven’t got a smart meter in-home display, how do I get one?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Get in touch and we’ll arrange an appointment for you to have one installed. Give us a call on 0333 009 7000. Lines are open Monday to Friday 8am to 8pm and Saturday 8am to 2pm."
}
}
]
}
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
Based on 568 businesses audited.
Energy, Utilities & Environmental Services BS: EDF Energy (edfenergy.com)
EDF Energy presents a refreshingly low-BS profile for a major utility, primarily due to its willingness to publish mediocre third-party performance scores alongside its marketing claims. The site moves beyond generic ‘green’ slogans by providing granular kWh assumptions and detailed predictive modeling for energy costs. Technical authority is slightly hampered by poor schema choices, but the consumer-facing data is robust and substantiated.
First, correct the schema_json on the homepage from Article to Organization or Corporation to better reflect the brand’s identity. Second, replace the generic H2 tags Simpler, Cheaper, and Cleaner with specific value-based headings like Excellent Service Ratings, Tariffs Under the Price Cap, and Nuclear-Backed Zero Carbon. Third, add Person schema for the engineers or data analysts mentioned in the price cap and infrastructure sections to bridge the authority gap. Finally, update the slot_rank 3 page (Change Tariff) which currently contains zero clean_text, as empty functional pages increase the perceived technical debt.
The content perfectly aligns with the Energy and Utilities sector, specifically focusing on retail energy supply and low-carbon generation. The presence of Ofgem price cap data, smart meter technical requirements, and fuel mix claims (zero carbon electricity) confirms a high-fidelity industry match.
“The score of 30 is driven by strong Information Density (9) and Trust and Proof (5) scores. The site lost points in Identity and Authority (6) due to the Article schema mismatch and in Commodity Fingerprint (7) for the heavy use of industry jargon like 'net zero' and 'green energy transition.' Overall, it remains a high-substance site compared to industry averages.”
This training module utilizes a snapshot of public data from EDF Energy, captured on May 28, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to EDF Energy: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://edfenergy.com to view the most current version of its content and learn from the source what this company is about and what it offers.