Training Example: Recology – Review the Data, Give Your Score & Compare to the Real AI Evaluation

Industry Context — Common BS Fingerprints in Energy, Utilities & Environmental Services
Generic Claims: powering a sustainable future, saving the planet, affordable green energy, leading the energy transition…
Red Flags: no regulatory license number displayed, green claims without fuel mix disclosure, net zero claims without reduction pathway, carbon offset only strategy presented as carbon neutral…
Semantic Drift Patterns: homepage claims 100% renewable but tariff page shows mixed sources, green branding everywhere but sustainability report shows minimal renewable share, claims affordable but pricing is above market average, net zero commitment on homepage but no carbon reduction timeline…
Proof Expectations: Ofgem or regulatory license number, published fuel mix disclosure, specific carbon reduction targets with timelines, third-party sustainability certifications…

Recology

(https://recology.com) 📸 Data Snapshot: June 19, 2026

Analyze the raw signals below. How would a machine score this business’s credibility?

Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.

🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Recology – Compost, Recycling, & Landfill – Collection & Processing (https://recology.com)
Title

Recology – Compost, Recycling, & Landfill – Collection & Processing

Meta

Recology provides collection and processing services for communities in California, Oregon, & Washington. Recology strives for a world without waste.

H1 Recology: A World Without Waste
H3 News
H3 More from Recology
H5 2026 NWRA Award Winners
H5 Pushing Progress in Waste Innovation
H5 Batteries can spark trouble
H5 Artist in Residence Programs
H5 Where We Serve
H5 Sustainability
NAV_HEADER_HEADING_REPEATED_BODY Where We Serve – Recology (https://recology.com/about-us/where-we-serve/)
Title

Where We Serve – Recology

NAV_HEADER_HEADING_REPEATED_BODY The Art of Recology – Recology (https://recology.com/community-impact/art-of-recology/)
Title

The Art of Recology – Recology

H2 Supporting Local Artists
H2 Artist Selection
NAV_HEADER_REPEATED_FOOTER Privacy Policy – Recology (https://recology.com/privacy/)
Title

Privacy Policy – Recology

H1 Privacy Policy
H2 Personal Information
H2 Other Information
H2 Third Party Services
H2 Security
H2 Choices and Access
H2 Updates to this Privacy Policy
H2 Contacting Us
H3 Personal Information We May Collect
H3 How We May Use Personal Information
H3 How Personal Information May Be Disclosed
H3 Other Information We May Collect
H3 How We May Collect Other Information
H3 How We May Use and Disclose Other Information
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://recology.com) Recology – Compost, Recycling, & Landfill – Collection & Processing
[H1] Recology: A World Without Waste
We seek to eliminate waste by developing and discovering sustainable resource recovery practices that can be implemented globally.
Learn More

[H3] News

[IMG: 2026 NWRA Award Winners Image]

[H5] 2026 NWRA Award Winners
We’re proud to announce that three Recology employee-owners have been recognized by the National Waste & Recycling Association (NWRA)! These prestigious awards honor waste collection professionals who demonstrate an outstanding commitment to safety, deliver reliable and consistent customer service, and actively engage with the communities they serve. 2026 Driver of the Year Congratulations, Dugaldo “Doug” […]

[IMG: Pushing Progress in Waste Innovation Image]

[H5] Pushing Progress in Waste Innovation
Recology is proud to release our 2025 Sustainability Update, marking another year of progress in building a more sustainable and circular future.

We’re not just collecting materials—we're reshaping systems, deepening community partnerships, and creating real momentum toward a more sustainable, circular economy.

[IMG: Batteries can spark trouble Image]

[H5] Batteries can spark trouble
Every week, more and more everyday electronics make their way into the waste stream—and many of them contain lithium-ion batteries. Found in items like kids’ toys, smartphones, power tools, vapes or e-cigarettes and more, these small but powerful batteries can pose big risks if they’re not disposed of safely.   Remember: batteries never go in […]

Read More News

[H3] More from Recology

[IMG: Artist in Residence Programs Image]

[H5] Artist in Residence Programs
Recology believes that art plays a unique role in educating and inspiring the public. By supporting artists who create work from materials that have been thrown away, the AIR Programs encourage us to see discarded materials in a new light and reflect on our own consumption practices.

[IMG: Where We Serve Image]

[H5] Where We Serve
Recology has 26 collections companies that provide integrated services to more than 2.5 million individuals and more than 100,000 commercial customers in California, Oregon, and Washington.

[IMG: Sustainability Image]

[H5] Sustainability
Recology is proudly committed to decreasing greenhouse gas emissions, supporting our employee-owners, and partnering with local communities to advance resource recovery and achieve our shared goals.
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SUB-PAGE · THIN (https://recology.com/about-us/where-we-serve/) Where We Serve – Recology
Recology has over 26 collections companies that provide integrated services to more than 2.5 million individuals and more than 100,000 commercial customers in California, Oregon, and Washington.
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SUB-PAGE (https://recology.com/community-impact/art-of-recology/) The Art of Recology – Recology
Recology believes that art plays a powerful role in education, inspiring the public to think critically about waste and sustainability. By supporting artists who create work from discarded materials, the Recology Artist in Residence Programs encourage a deeper understanding of resource conservation and responsible consumption. Through their work, participating artists help educate communities, fostering a shift in perspective about the items we purchase (and throw away), and how we can reimagine their value.
Founded in 1990, the Recology San Francisco Artist in Residence (AIR) Program was the first of its kind. As part of the Sustainability Education Program, the four-month AIR Program provides a rich and immersive environment for artists to develop their practice while deeply engaging with sustainability and community outreach. Now Recology AIR Programs operate in seven cities: San Francisco, CA; Portland, OR; Seattle, WA; Astoria, OR; Ashland, OR; McMinnville, OR, and Santa Rosa, CA. GLEAN, in Portland, is a collaboration between Recology, ReClaimit, an environmental arts organization, and Metro, the regional government that manages the Portland metropolitan area’s garbage and recycling system. The Recology King County Artist in Residence Program operates in Seattle; and in Astoria, the Coastal Oregon Artist Residency (COAR) is a collaboration between Recology Western Oregon and Astoria Visual Arts. In 2025, Recology Western Oregon (RWO), in collaboration with the Arts Alliance of Yamhill County (AAYC), launched their first annual Artist in Residence Program in McMinnville, Oregon; and Recology Sonoma Marin implemented The Recology Artstart Student Hub with the non-profit Artstart.
Recology San Francisco artists
GLEAN artists
Recology King County artists
COAR artists
[H2] Supporting Local Artists
AIR Programs are designed to support local artists and art communities. Artists are provided with access to materials at Recology facilities, a stipend, and, in some cases, a dedicated studio space. All residencies conclude with an exhibition. After their residencies, artists sometimes contribute select pieces to Recology’s permanent collection, which may be featured in exhibitions that highlight the transformative power of reuse.
[H2] Artist Selection
Each AIR Program accepts applications annually from professional mid-career, and emerging artists, and in some cases, college and university students. Artists must reside in the local community to be eligible for each specific residency, and are selected by advisory boards and juries. Applications are evaluated based on several criteria:
Quality and relevance of a proposal, artist statement, and work samples
Established dedication to an art practice
Demonstrated commitment to resource conservation and recycling through art
Experience in art education and/or environmental education
Potential for professional growth
References
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SUB-PAGE (https://recology.com/privacy/) Privacy Policy – Recology
[H1] Privacy Policy

Last Updated: February 1, 2021
If you are a California  or Oregon resident, please see our Consumer Privacy Act Notice for those states to learn details on how we handle the Personal Information of consumers and how to exercise your rights under the California Consumer Privacy Act and Oregon Consumer Privacy Act.
Recology Inc. and its affiliates (collectively, “Recology,” “we,” “us,” or “our“) developed this Privacy Policy to describe our practices in connection with information that we collect through the Recology.com website and other websites operated by us from which you are accessing this Privacy Policy (each, a “Site“) and through the software application we make available for use on mobile devices (the “App“) (collectively, the “Services“). By providing Personal Information to us, you acknowledge that you understand and accept this Privacy Policy.
[H2] Personal Information
[H3] Personal Information We May Collect
“Personal Information” is information that identifies you as an individual or relates to an identifiable person. We and our service providers may collect Personal Information including:
“Identifiers.” Identifiers, such as name, contact information, Recology account username and password, IP address and other online identifiers, Social Security number, driver’s license number, automobile or other vehicle license plate number;
“Customer Records Information.” Personal information, such as name, contact information, Social Security number, passport number, driver’s license or state identification card number, insurance policy number, bank account number, credit card number, debit card number, or any other financial information;
“Protected Class Information.” Characteristics of protected classifications under California or federal law, such as age, race, color, physical or mental disability, sex, veteran or military status;
“Transaction Information.” Commercial information, such as transaction information and purchase history;
“Online Use Information.” Internet or network activity information, such as browsing history and interactions with our website;
“Geolocation Data.” Geolocation data, such as device location and approximate location derived from IP address;
“Audio/Video Data.” Audio, electronic, visual and similar information, such as photographs and audio and video recordings;
“Employment Information.” Professional or employment-related information, such as job title; and
“Inferences.” Inferences drawn from any of the Personal Information listed above to create a profile about, for example, an individual’s preferences, behaviors, or characteristics.
Please note that we use third-party payment services to process payments made through the Services. If you make a payment through the Services, your Personal Information may be collected by such a third party and not by us, and will be subject to the third party’s privacy policy, rather than this Privacy Policy.
[H3] How We May Use Personal Information
We and our service providers may use Personal Information:
To respond to your inquiries and fulfill your requests.
To send administrative information to you, for example, information regarding the Services and changes to our terms, conditions, and policies.
To complete and fulfill your transaction, for example, to process your payments, communicate with you regarding your transactions, and provide you with related customer service.
To send you marketing communications that we believe may be of interest to you.
For our business purposes, such as data analysis, audits, fraud monitoring and prevention, developing new products, enhancing, improving or modifying our Services, identifying usage trends, determining the effectiveness of our promotional campaigns and operating and expanding our business activities.
As we believe to be necessary or appropriate: (a) under applicable law or to comply with legal process; (b) to respond to requests from public and government authorities; (c) to enforce our terms and conditions; (d) to protect our operations or those of any of our affiliates; (e) to protect our rights, privacy, safety or property, and/or that of our affiliates, you or others; and (f) to allow us to pursue available remedies or limit the damages that we may sustain.
[H3] How Personal Information May Be Disclosed
Your Personal Information may be disclosed:
To our affiliates for the purposes described in this Privacy Policy.
To our third party service providers who provide services such as website hosting, data analysis, payment processing, order fulfillment, information technology and related infrastructure provision, customer service, email delivery, credit card processing, auditing and other similar services.
By you, on message boards, blogs, and other services to which you are able to post information and materials. Please note that any information you post or disclose through these services will become public information, and may be available to users of the Services and to the general public. We urge you to be very careful when deciding to disclose your Personal Information, or any other information, on the Services.
To a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in connection with any bankruptcy or similar proceedings).
To a landlord or owner of property that you rent or lease who may be impacted by the services we provide to you.
Otherwise, as we believe to be necessary or appropriate: (a) under applicable law or to comply with legal process; (b) to respond to requests from public and government authorities; (c) to enforce our terms and conditions; (d) to protect our operations or those of any of our affiliates; (e) to protect our rights, privacy, safety or property, and/or that of our affiliates, you or others; and (f) to allow us to pursue available remedies or limit the damages that we may sustain.
[H2] Other Information
[H3] Other Information We May Collect
“Other Information” is any information that does not reveal your specific identity or does not directly relate to an identifiable individual, such as:
Browser and device information
App usage data
Information collected through cookies, pixel tags and other technologies
Demographic information and other information provided by you
Aggregated information
[H3] How We May Collect Other Information
We and our third party service providers may collect Other Information in a variety of ways, including:
Through your browser or device: Certain information is collected by most browsers or automatically through your device, such as your Media Access Control (MAC) address, computer type (Windows or Macintosh), screen resolution, operating system name and version, device manufacturer and model, language, Internet browser type and version and the name and version of the Services (such as the App) you are using. We use this information to ensure that the Services function properly.
Through your use of the App: When you download and use the App, we and our service providers may track and collect App usage data, such as the date and time the App on your device accesses our servers and what information and files have been downloaded to the App based on your device number.
Using cookies: Cookies are pieces of information stored directly on the computer that you are using. Cookies allow us to collect information such as browser type, time spent on the Services, pages visited, language preferences, and other anonymous traffic data. We and our service providers use the information for security purposes, to facilitate navigation, display information more effectively, and to personalize your experience while using the Services, as well as for online tracking purposes. We can recognize your computer to assist your use of the Services. We also gather statistical information about the usage of the Services in order to continually improve the design and functionality, understand how the Services are used and to assist us with resolving questions regarding the Services.If you do not want information collected through the use of cookies, there is a simple procedure in most browsers that allows you to automatically decline cookies, or be given the choice of declining or accepting the transfer to your computer of a particular cookie (or cookies) from a particular site. You may also wish to refer to http://www.allaboutcookies.org/manage-cookies/index.html. However, if you do not accept these cookies, you may experience some inconvenience in your use of the Services. For example, we may not be able to recognize your computer and you may need to log in every time you visit the applicable Services.
Google Analytics: Our Services use Google Analytics, a web analytics service provided by Google, Inc. (“Google“). This analytical tool uses cookies and similar technologies to help analyze how users use the Services. The information generated about usage, including visitor IP address, is transmitted to Google. This information is then used to evaluate visitors’ usage, compile statistical reports on website activity, and provide other services relating to website activity and internet usage. For further information about the collection and use of data through Google Analytics, please refer to http://www.google.com/policies/privacy/partners/. Google offers the ability to opt out from tracking through Google Analytics cookies; for more information, visit http://tools.google.com/dlpage/gaoptout.
Using pixel tags and other similar technologies: Pixel tags (also known as web beacons and clear GIFs) may be used in connection with some Services to, among other things, track the actions of users of the Services (including email recipients), measure the success of our marketing campaigns and compile statistics about usage of the Services and response rates.
IP Address: Your “IP Address” is a number that is automatically assigned to the computer that you are using by your Internet Service Provider (“ISP“). An IP Address may be identified and logged automatically in our server log files whenever a user accesses the Services, along with the time of the visit and the page(s) that were visited. Collecting IP Addresses is standard practice and is done automatically by many websites, applications and other services. We use IP Addresses for purposes such as calculating usage levels of the Services, helping diagnose server problems, and administering the Services.
From you: Information such as your general location, as well as other information, such as your preferred means of communication, is collected when you voluntarily provide this information.
By aggregating information: Aggregated Personal Information does not personally identify you or any other user of the Services. (For example, we may aggregate Personal Information to calculate the percentage of our users who have a particular telephone area code).
[H3] How We May Use and Disclose Other Information
Please note that we may use and disclose Other Information for any purpose, except where we are required to do otherwise under applicable law. If we are required to treat Other Information as Personal Information under applicable law, then we may use it for all the purposes for which we use and disclose Personal Information.
In some instances, we may combine Other Information with Personal Information (such as combining your name with your zip code). If we combine any Other Information with Personal Information, the combined information will be treated by us as Personal Information as long as it is combined.
[H2] Third Party Services
This Privacy Policy does not address, and we are not responsible for, the privacy, information or other practices of any third parties, including any third party operating any site or service to which the Services link. The inclusion of a link on the Services does not imply endorsement of the linked site or service by us or by our affiliates.
Please note that we are not responsible for the collection, usage and disclosure policies and practices (including the data security practices) of other organizations, such as Apple, Google, Microsoft, RIM or any other app developer, app provider, operating system provider, wireless service provider or device manufacturer, including any Personal Information you disclose to other organizations through or in connection with the App.
[H2] Security
We seek to use reasonable organizational, technical and administrative measures to protect Personal Information that we maintain within our organization. We also seek to use third-party service providers capable of protecting the information they maintain or process for us. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us has been compromised), please immediately notify us of the problem by contacting us in accordance with the “Contacting Us” section below.
[H2] Choices and Access
If you no longer want to receive marketing-related emails from us on a going-forward basis, you may opt-out of receiving them by clicking on the “unsubscribe” link provided in the email. We will try to comply with your request as soon as reasonably practicable. Please also note that if you do opt-out of receiving marketing-related emails from us, we may still send you important administrative messages, and you cannot opt-out from receiving administrative messages.
If you would like to update Personal Information that you have provided to us, you may log into your online account with us or by contacting us in accordance with the “Contacting Us” section below.
[H2] Updates to this Privacy Policy
We may change this Privacy Policy. Please take a look at the “LAST UPDATED” legend at the top of this page to see when this Privacy Policy was last revised. Any changes to this Privacy Policy will become effective when we post the revised Privacy Policy on the Services. Your use of the Services following these changes means that you accept the revised Privacy Policy.
[H2] Contacting Us
If you have any questions about this Privacy Policy, please contact us, or please write to the following address:
Attn: Legal Dept.
Recology Inc.
50 California Street
24th Floor
San Francisco, CA 94111
Please note that email communications are not always secure; so please do not include credit card information or sensitive information in your emails to us.
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🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
24Review mentions (all pages)
4External proof links (all pages)
PageReviewsProof links
/ (home) 5 1
/about-us/where-we-serve/ 5 1
/community-impact/art-of-recology/ 5 1
/privacy/ 9 1
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
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/about-us/where-we-serve/
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/community-impact/art-of-recology/
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/privacy/
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        {
            "@type": "WebPage",
            "@id": "https://www.recology.com/privacy/",
            "url": "https://www.recology.com/privacy/",
            "name": "Privacy Policy - Recology",
            "isPartOf": {
                "@id": "https://www.recology.com/#website"
            },
            "datePublished": "2020-07-06T20:12:10+00:00",
            "dateModified": "2024-09-11T19:18:27+00:00",
            "breadcrumb": {
                "@id": "https://www.recology.com/privacy/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.recology.com/privacy/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.recology.com/privacy/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.recology.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Privacy Policy"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.recology.com/#website",
            "url": "https://www.recology.com/",
            "name": "Recology",
            "description": "Waste Zero",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.recology.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        }
    ]
}

Your Diagnosis

Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.

Information Density 0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence 0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof 0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint 0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority 0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score 0 / 100
💡 Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)

These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.

Information Density

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Semantic Alignment

Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.

Trust & Proof

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Commodity Fingerprint

Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.

Identity & Authority

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.

B
BS Level
Energy, Utilities & Environmental Services
43.4 Avg BS

Based on 568 businesses audited.

BS Detector

Energy, Utilities & Environmental Services BS: Recology (recology.com)

https://recology.com 📍 Industry: Energy, Utilities & Environmental Services
30 BS / 100

Recology is a rare example of a utility company that uses sustainability language with actual substance, backed by a 30-year program history and specific regional data. It is a low-BS site that is currently hindered more by poor technical SEO and a lack of outbound verification links than by deceptive marketing. The company proves its ‘World Without Waste’ signal through cultural and operational specifics rather than generic greenwashing.

Info Density Power-words vs. Substance ratio.
8
27% BS
Semantic Coherence Homepage promise vs. Sub-page reality.
1
5% BS
Trust & Proof Verifiable evidence vs. Trust Theatre.
8
40% BS
Commodity Fingerprint Detection of industry clichés/templates.
5
33% BS
Identity & Authority Expert verifiability & Schema depth.
8
53% BS

Immediately implement Organization schema on the homepage and Person schema for the named NWRA award winners to build technical authority. Add direct outbound links or an embedded viewer for the ‘2025 Sustainability Update’ to substantiate GHG reduction claims. Resolve the heading hierarchy issues by adding unique H1 tags to all sub-pages to improve structural coherence. Expand the ‘Where We Serve’ sub-page with more granular data beyond the current 194-character homepage summary.

Recology is a definitive match for the Energy, Utilities & Environmental Services sector. Its content focuses entirely on waste collection, resource recovery, and sustainability initiatives across the Pacific Northwest and California.

“The score of 30 was primarily driven by gaps in technical authority (Step 5) and the presence of unlinked performance claims (Step 3). High scores in Information Density and Semantic Coherence prevented the site from entering the 'Moderate BS' range, as the content successfully proves most of its primary signals.”

Verified Analysis Date: June 19, 2026 © 1EuroSEO Independent Evaluator — Non-Sponsored Result
Brand AI Reputation