Training Example: Event Supplier and Services Association – ESSA – Review the Data, Give Your Score & Compare to the Real AI Evaluation

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THE COLLECTIVE VOICE OF EVENT SUPPLIERS AND SERVICES

We are the Event Supplier and Services Association (ESSA), a trade body representing the very best contractors and suppliers of goods and services to the UK’s thriving events industry.

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THE COLLECTIVE VOICE OF EVENT SUPPLIERS AND SERVICES

FIND A SUPPLIER >>>
REFER A COMPANY OR INDIVIDUAL >>>

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THE COLLECTIVE VOICE OF EVENT SUPPLIERS AND SERVICES

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[H1] WHO WE ARE

We are the Event Supplier and Services Association (ESSA), a trade body representing the very best contractors and suppliers of goods and services to the UK’s thriving events industry.
With a focus on health and safety, ESSA drives excellence across the industry and shares best practice with its membership while providing a platform for education and business development.
With our members, who sit at the centre of the events community both in the UK and overseas, we are the collective voice of the supplier and services sector inside and outside of the business events industry.
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[H4] 8 REASONS TO JOIN ESSA

[H4] Trust and confidence

Working with an ESSA member comes with a quality assurance that your customers will receive the best possible service.

[H4] ESSA Accredited

Stand out from the crowd with ESSA Accredited Status, an annual company-level qualification designed to demonstrate a commitment to the highest standards of health & safety benchmarks.

[H4] Training and development

ESSA is committed to providing market-leading training and development opportunities to members.

[H4] Join a collaborative community

ESSA’s supportive and inspirational community helps our members develop and benefit from shared best practice, seek new opportunities, overcome challenges and address industry issues.

[H4] Make the right connections

Exhibitors, organisers and venues can access a supplier directory containing a full list of ESSA members. Available on the ESSA, AEO and AEV websites.

[H4] Technical help and operational support

Access a wealth of support including the most up-to-date rules and regulations via a dedicated helpline, online resources and email communications.

[H4] Personal account management

Tailor your ESSA membership to your needs by providing us with your top three objectives and we will create your personalised account management plan.

[H4] Exclusive member discounts

Access a range of products and services at preferential member rates designed to help save money and time and put money back into your business.

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[H4] WHY USE AN ESSA MEMBER

[H4] THE QUALITY SERVICE CHARTER

Every member is required to sign our Quality Service Charter and Code of Conduct, a commitment and promise to adhere to codes of best practice and provide the highest level of professional service.

[H4] Member verified

Every new member application is sent for peer review to the whole of ESSA membership.

[H4] Fully insured and vetted

Members must provide proof of £5m Public Liability insurance (annually checked) and are subject to the associations credit and accounts checking for financial health, repeated quarterly.

[H4] ESSA Bond*

In the event of a member defaulting under contract, the ESSA Bond is an insurance policy that will seek to recompense any loss incurred by the client (exhibitor, organiser or fellow member). *Subject to terms and conditions and qulaifying members.

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[H4] LATEST ESSA NEWS

[IMG: ESSA Appoints Air Business as its New Strategic Partner for 2026]

[H2] ESSA Appoints Air Business as its New Strategic Partner for 2026
on 31 March 2026 in ESSA news The Event Supplier and Services Association (ESSA) has announced Air Business as its new strategic partner, with the partnership commencing on 1 April 2026.
Air Business is an award-winning global logistics and technology company, trusted by many leading organisations within the publishing, events and ...
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[IMG: The April Lowe Down: Partnerships and What’s Next]

[H2] The April Lowe Down: Partnerships and What’s Next
on 31 March 2026 in ESSA news There’s a real sense of momentum building across ESSA right now. From new members joining, to partnerships taking shape, to more of us getting out on site and engaging with the wider industry - it’s been a busy few months. ...
Read More

[IMG: Events Industry Alliance appoints Henham Strategy as its public affairs partner]

[H2] Events Industry Alliance appoints Henham Strategy as its public affairs partner
on 19 March 2026 in ESSA news The Events Industry Alliance (EIA) has appointed Henham Strategy as its retained public affairs adviser following a competitive process.
The consultancy will support the alliance’s engagement with government and parliament, helping to strengthen the sector’s profile and ensure business events, ...
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[H4] LATEST MEMBER NEWS

[IMG: Introducing TOG 100: Celebrating the People Who Make Events Happen]

[H2] Introducing TOG 100: Celebrating the People Who Make Events Happen
on 13 May 2026 in Member news The Occasionall Group launches TOG 100, a new initiative celebrating its most dedicated staff and giving the people who've completed 100+ shifts a voice in the business.
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[IMG: Exhibit 3Sixty achieves ESSA Accreditation]

[H2] Exhibit 3Sixty achieves ESSA Accreditation
on 11 May 2026 in Member news Exhibit 3Sixty has successfully secured its re-accreditation for the ESSA Health & Safety Accreditation.
Read More

[IMG: Introducing MYLO – The Tech Platform Set to Transform Global Event Logistics]

[H2] Introducing MYLO – The Tech Platform Set to Transform Global Event Logistics
on 23 April 2026 in Member news Air Business Global Event Logistics is preparing to launch MYLO, a next-generation logistics technology platform designed to transform event industry professionals deliver events worldwide.
Read More

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[H4] RECEIVE THE LATEST NEWS FROM ESSA

[H4] ABOUT ESSA
The Event Supplier and Services Association (ESSA) is a trade body representing the very best contractors and suppliers of goods and services to the UK’s thriving events industry.
About us>>

[H4] Contact Us
ESSA 119 High Street Berkhamsted Herts HP4 2DJ
Tel: 01442 285812
info@essa.uk.com
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[H4] Our Partners

[H6] Insurance Partner

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[H6] Strategic Marketing Partners

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By: Nicola Jenkins

Published: 31 March 2026

The Event Supplier and Services Association (ESSA) has announced Air Business as its new strategic partner, with the partnership commencing on 1 April 2026.

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By: Nicola Jenkins

Published: 31 March 2026

There’s a real sense of momentum building across ESSA right now. From new members joining, to partnerships taking shape, to more of us getting out on site and engaging with the wider industry - it’s been a busy few months. So here’s a snapshot of what’s been happening and what’s coming next, directly from our Sales & Business Development Manager, Helen Lowe.

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By: Nicola Jenkins

Published: 19 March 2026

The Events Industry Alliance (EIA) has appointed Henham Strategy as its retained public affairs adviser following a competitive process.

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By: ESSA

Published: 27 February 2026

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By: ESSA

Published: 10 December 2025

Embracing the human side of AI, reshaping uncertainty and empowering teams through technology were just some of the key messages discussed at the recent Event Supplier and Services Association (ESSA) 2025 Conference.

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By: ESSA

Published: 05 December 2025

The winners of the ESSA Awards 2025 were revealed last night, honouring the exceptional accomplishments of the sector’s leading professionals.

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By: ESSA

Published: 01 December 2025

The Event Supplier and Services Association (ESSA) has published its inaugural Stronger Together survey, highlighting ‘an industry of two halves’ following the recent mixed Autumn Budget.

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By: ESSA

Published: 28 October 2025

Andrew Hickinbotham, Board Member ESSA and Head of Sales at Tecna, examines how the events and exhibitions industry can strike a balance between moral responsibility and commercial opportunity in terms of sustainability.

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By: ESSA

Published: 23 October 2025

In the latest edition of The Lowe Down, ESSA’s bi-annual membership update, our Sales and Business Development Manager, Helen Lowe, shares what we’ve been working on behind the scenes to support and represent our members.

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By: ESSA

Published: 26 September 2025

Andrew Hickinbotham, Board Member of ESSA and Head of Sales at Tecna, explores how the events and exhibitions industry can balance moral responsibility and commercial opportunity when it comes to sustainability.

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By: ESSA

Published: 18 September 2025

The Event Supplier and Services Association (ESSA) has announced details of its 2025 annual conference, themed ‘What’s Next?’.

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By: ESSA

Published: 14 August 2025

Noel Reeves, Board Member of ESSA and CEO at Rocket Exhibition Services, explains why the issue of design theft needs more awareness and how we can collectively confront this growing issue.

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By: The Occasionall Group Ltd

Published: 13 May 2026

The Occasionall Group launches TOG 100, a new initiative celebrating its most dedicated staff and giving the people who've completed 100+ shifts a voice in the business.

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By: Natural Green Creative Spaces Ltd

Published: 07 April 2026

Cheltenham Festival is always about more than racing. It is a celebration of style, atmosphere and unforgettable moments, where every detail contributes to the experience.

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By: Air Business

Published: 13 March 2026

Air Business Global Event Logistics has become the first Event Logistics partner within FFAIR’s exhibitor and and sponsorship management platform by joining the Recommended Supplier Programme.

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By: Exhibit 3Sixty Ltd

Published: 11 May 2026

Exhibit 3Sixty has successfully secured its re-accreditation for the ESSA Health & Safety Accreditation.

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By: Perform Logistics Ltd

Published: 07 April 2026

But the real value isn’t in the map, it’s in what the model enables:

Faster response times
Reduced cross-border friction
Lower downtime for demo assets
Better technician utilisation
Improved customer experience
Clearer, more efficient cost structures

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By: Showlite

Published: 23 February 2026

Showlite, the award-winning full-service exhibition provider, will be exhibiting at Confex for the first time this year, giving visitors the opportunity to meet the management team.

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By: Air Business

Published: 23 April 2026

Air Business Global Event Logistics is preparing to launch MYLO, a next-generation logistics technology platform designed to transform event industry professionals deliver events worldwide.

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By: Perform Logistics Ltd

Published: 27 March 2026

Events Logistics Done Properly: Supporting Growth from Miami to Madrid and beyond! There’s something special about being part of a brand’s growth story.....

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By: Boothly

Published: 12 February 2026

Expo industry professional Joe Everley launches Boothly, an AI-powered design platform addressing the sector's capacity crisis by enabling stand builders to generate 3D concepts in minutes.

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By: Exhibit 3Sixty Ltd

Published: 13 April 2026

Exhibit 3Sixty, is proud to announce that its collaboration with premium appliance brand ASKO at kbb Birmingham, 5-8 March 2026, has been officially awarded the Better Stands Gold certification.

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By: Exhibit 3Sixty Ltd

Published: 25 March 2026

Exhibition contractor, Exhibit 3Sixty, the leading specialist exhibition stand design and build contractor, has announced the appointment of Louise Clift to its design team.

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By: Symbiosis

Published: 12 February 2026

Exhibition design and build specialist Symbiosis has achieved Better Stands Gold status for all 15 exhibition stands it designed and built at ICE Barcelona 2026 and iGB Affiliate Barcelona 2026.

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By: Nicola Jenkins

Published: 31 March 2026

The Event Supplier and Services Association (ESSA) has announced Air Business as its new strategic partner, with the partnership commencing on 1 April 2026.
Air Business is an award-winning global logistics and technology company, trusted by many leading organisations within the publishing, events and e-Commerce sectors and widely recognised for delivering precise, reliable and frictionless logistics solutions.
This new partnership reflects a shared commitment to raising standards, improving operational efficiency and supporting a more sustainable and professional events ecosystem.
Air Business is already closely aligned with ESSA’s mission, having achieved ESSA Tier 4 Sustainability Accreditation, which is one of the highest levels attainable. The company also plays an active role in shaping industry best practice, with representation on ESSA’s Logistics Working Group.
Andrew Harrison, CEO of ESSA, said:
“Air Business combines deep operational expertise with a clear commitment to sustainability and continuous improvement. Their approach aligns strongly with ESSA’s focus on raising standards and supporting our members in delivering high-quality, responsible event services. We are pleased to welcome them as a strategic partner at a time when the industry is increasingly focused on efficiency, transparency and long-term value.”
Through this partnership, ESSA and Air Business will work collaboratively to support members with practical insight, thought leadership and enhanced visibility of best practice across logistics and supply chain operations.
Lenka Booker, Global Event Logistics & Transformation Director at Air Business, said:
“We are delighted to have been selected as ESSA’s strategic partner. The association plays a critical role in representing and strengthening the event supply chain, and we share a common goal of improving how the industry operates. From simplifying logistics processes to embedding sustainability into delivery, this partnership provides an opportunity to shape the future of the sector.”
Adam Sherman CEO of Air Business commented:
“It is a great honour to be selected as ESSA’s new strategic partner in this exciting growing sector for our business. It was a pleasure to host the board here recently at the Beacon and to meet the team.”
Air Business offers a comprehensive range of global logistics and technology services across event logistics, e-Commerce logistics, subscription management and print distribution, underpinned by a customer-first approach. As part of An Post, one of the world’s leading postal organisations with revenues of over €1 billion per annum, the company combines operational independence with the backing and security of a state-owned organisation.
This strategic partnership marks a further step in ESSA’s commitment to working with best-in-class organisations to support its members and strengthen the wider events industry.

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By: Nicola Jenkins

Published: 31 March 2026

There’s a real sense of momentum building across ESSA right now. From new members joining, to partnerships taking shape, to more of us getting out on site and engaging with the wider industry - it’s been a busy few months. So here’s a snapshot of what’s been happening and what’s coming next, directly from our Sales & Business Development Manager, Helen Lowe.
Investing in the Future Talent Pipeline
March saw the team visit NEC & The Event Week Live, who hosted a dedicated student week, bringing together universities and industry in one place. It’s exactly the kind of initiative that helps bridge the gap between education and real-world experience and, importantly, introduces the next generation to what our sector can offer.
It’s already having an impact. We’ve welcomed 11 student members as part of our recent growth, and it’s encouraging to see that number building. If we want a stronger industry tomorrow, this is where it starts.
What are you seeing when it comes to new talent entering the industry? Where are the gaps, and what more could we be doing together to support them?
Strengthening Partnerships That Deliver Value
Our new strategic partnership with Air Business is now underway, marking important growth of collaborations with organisations aligned to our values.
These partnerships aren’t just logos on a page – they are about shared commitment to raising standards, improving operational delivery and supporting members in practical ways. If you’ve ever wondered how to get more involved at this level, now is the time to start that conversation - we have a variety of levels and ways to collaborate.
What would you like to see more of from ESSA partnerships? Where could they better support your business or the wider industry?
Membership Growth Continues
The community keeps growing:

36 new members since November 2025
355 total members as of April 2026

Breakdown:

Full: 222
Associate: 83
Individual: 50 (including 22 students)

Growth is important, but what matters more is the quality and engagement of the network behind those numbers.
Out and About: Staying Connected to the Industry

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Over the past six months, there’s been a real focus from the ESSA team on being visible and present - whether that’s student engagement, site build-ups, or major shows like IFE at ExCeL and the CV Show at the NEC.
These visits matter. They keep us close to the realities of the industry, allow Josh to see his buds on site and ensure ESSA continues to represent members with credibility and insight. More visits are already in the pipeline so expect to see us on-site soon.
If we’re coming to a show or site near you, what would you find most valuable from those visits? Would you like to be included as a case study? We’d love to discuss.
Training: A Solid Start with More to Come
IOSH training is underway, with 17 users currently registered across the four courses - all from Full Member organisations.
It’s early days, but the opportunity is clear. Once registered, you’ve got 12 months to complete the training so if you’ve signed up, now’s the time to make the most of it. The value is there; it’s just about taking it.
If you’ve taken part, what’s been useful and what would encourage more people in your team to engage?
Accreditations Gaining Traction
More members are stepping forward to complete and renew their accreditations:

42 Sustainability Accredited Members
40 Health & Safety Accredited Members

If you’re not yet involved, this is your nudge. These frameworks are designed to support your business, strengthen your credibility and align you with industry best practice.
What’s driving your decision to pursue (or pause) accreditation? Your feedback helps shape how these programmes evolve.
H&S Accreditation Convoy – Next Intake Open
If Health & Safety Accreditation is on your list this year, the next ESSA Convoy starts on 18 June.
The structure is simple and supportive:

Six monthly online sessions (1.5 hours each)
Final submission session (2 hours)
Peer support throughout, including a dedicated WhatsApp group

You’ll go through the process alongside other members, with guidance at every stage, including those who’ve already completed it.
To sign up, contact: gordon@essa.uk.com
Sustainability Accreditation Update – Coming Soon
Following a full review, the ESSA Sustainability Accreditation has been refreshed for 2026.
This has been shaped with input from the Sustainability Working Group and accredited members, ensuring it reflects real operational experience as well as evolving industry expectations.
The updated framework is still aligned with:

Net Zero Carbon Events initiative
Cross-Association Sustainability commitments
ISO standards including ISO 14001 and ISO 20121

Work is now underway to update the submission platform, with the refreshed system launching this summer. As sustainability expectations evolve, what challenges are you facing and where could ESSA better support you?
There may not always be headline-grabbing announcements every month but when you step back, the direction of travel is clear. Growth, engagement, standards and collaboration are all moving forward.
And as always, the strength of ESSA comes from its members. So whether it’s accreditation, training, partnerships or simply sharing your perspective - your voice helps shape what comes next.  Till the next time.

Helen Lowe
Sales & Business Development Manager
helen@essa.uk.com
07427 610207

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