Industry Context — Common BS Fingerprints in Fashion, Apparel & Accessories
DENIME
(https://denime.jp) 📸 Data Snapshot: May 26, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE DENIME 【公式】 (https://denime.jp)
DENIME 【公式】
1988年創業、純国産のセルビッチデニムを世界に知らしめたデニムカジュアルブランド。リアルベーシックがコンセプトです。
NAV_HEADER_HEADING_REPEATED_BODY NEWS | DENIME (https://denime.jp/news/)
NEWS | DENIME
NAV_HEADER_HEADING_REPEATED_BODY BRAND | DENIME (https://denime.jp/brand/)
BRAND | DENIME
NAV_HEADER_HEADING_REPEATED_BODY LINEUP アーカイブ | DENIME (https://denime.jp/lineup/)
LINEUP アーカイブ | DENIME
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE · THIN (https://denime.jp) DENIME 【公式】
[IMG: THE DENIME] [H1] NEWS 2023.4.3 [H2] DENIME 公式ホームページを開設しました NEWS一覧 [IMG: BRAND] [IMG: LINEUP]
SUB-PAGE · THIN (https://denime.jp/news/) NEWS | DENIME
Read More
SUB-PAGE · THIN (https://denime.jp/brand/) BRAND | DENIME
[H2] DENIME BRAND CONCEPT 1988年に創業した「DENIME」は「リアルベーシック」をコンセプトに、愛着を持って着ることができるデイリーウェアをお届けするブランドです。ブランド名は、デニムの語源である「サージ・ド・ニーム」（15世紀フランスのニーム地方の生地）を表しています。まだ世界がヴィンテージジーンズの魅力を知らない1980年代、その特徴であるセルビッチ付きのデニムを、ジャパンデニムのパイオニアである「クラボウ」と共同開発しました。そして「DENIME」は、日本のジーンズが世界に支持される礎を築いたのです。 ブランド創設35年目にあたる2023年。「DENIME」はその語源に立ち返るように、最初期のレシピを徹底研究し、ウエアハウスが培った経験と知識を持って再現します。「DENIME」はそのプロダクツを通して、味わい深い「リアルベーシック」をお届けいたします。
SUB-PAGE · THIN (https://denime.jp/lineup/) LINEUP アーカイブ | DENIME
All JACKETOTHERPANTSSHIRTSSWEATTSHIRTS [H5] Lot 303 STRONG DENIME BASEBALL CAP アップリケ [H5] Lot 303 STRONG DENIME BASEBALL CAP 無地 [H5] Lot 220XX-S (WWII MODEL) [H5] Lot 273 クルーネックポケットT [H5] Lot 274 モックネックT [H5] Lot 231XX-47 (1947 MODEL) [H5] Lot 272 クルーネックT Authentic [H5] Lot 272 クルーネックT Athletic dept [H5] Lot 272 クルーネックT Number 88 [H5] Lot 272 クルーネックT 63 Football [H5] Lot 272 クルーネックT The JEAN HOUSE [H5] Lot 272 クルーネックT 無地
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 6 | 0 |
| /news/ | 6 | 0 |
| /brand/ | 6 | 0 |
| /lineup/ | 6 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://denime.jp/",
"url": "https://denime.jp/",
"name": "DENIME 【公式】",
"isPartOf": {
"@id": "https://denime.jp/#website"
},
"primaryImageOfPage": {
"@id": "https://denime.jp/#primaryimage"
},
"image": {
"@id": "https://denime.jp/#primaryimage"
},
"thumbnailUrl": "https://denime.jp/wp/wp-content/uploads/2023/03/top-logotype.png",
"datePublished": "2023-03-27T04:54:44+00:00",
"dateModified": "2023-04-18T05:07:31+00:00",
"description": "1988年創業、純国産のセルビッチデニムを世界に知らしめたデニムカジュアルブランド。リアルベーシックがコンセプトです。",
"breadcrumb": {
"@id": "https://denime.jp/#breadcrumb"
},
"inLanguage": "ja",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://denime.jp/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "ja",
"@id": "https://denime.jp/#primaryimage",
"url": "https://denime.jp/wp/wp-content/uploads/2023/03/top-logotype.png",
"contentUrl": "https://denime.jp/wp/wp-content/uploads/2023/03/top-logotype.png",
"width": 600,
"height": 193
},
{
"@type": "BreadcrumbList",
"@id": "https://denime.jp/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "ホーム"
}
]
},
{
"@type": "WebSite",
"@id": "https://denime.jp/#website",
"url": "https://denime.jp/",
"name": "DENIME",
"description": "1988年創業、純国産のセルビッチデニムを世界に知らしめたデニムカジュアルブランド。リアルベーシックがコンセプトです。",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://denime.jp/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "ja"
}
]
}
/news/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"WebPage",
"CollectionPage"
],
"@id": "https://denime.jp/news/",
"url": "https://denime.jp/news/",
"name": "NEWS | DENIME",
"isPartOf": {
"@id": "https://denime.jp/#website"
},
"datePublished": "2023-03-27T04:56:03+00:00",
"dateModified": "2023-04-18T05:25:29+00:00",
"breadcrumb": {
"@id": "https://denime.jp/news/#breadcrumb"
},
"inLanguage": "ja"
},
{
"@type": "BreadcrumbList",
"@id": "https://denime.jp/news/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "ホーム",
"item": "https://denime.jp/"
},
{
"@type": "ListItem",
"position": 2,
"name": "NEWS"
}
]
},
{
"@type": "WebSite",
"@id": "https://denime.jp/#website",
"url": "https://denime.jp/",
"name": "DENIME",
"description": "1988年創業、純国産のセルビッチデニムを世界に知らしめたデニムカジュアルブランド。リアルベーシックがコンセプトです。",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://denime.jp/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "ja"
}
]
}
/brand/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://denime.jp/brand/",
"url": "https://denime.jp/brand/",
"name": "BRAND | DENIME",
"isPartOf": {
"@id": "https://denime.jp/#website"
},
"datePublished": "2023-03-27T04:57:14+00:00",
"dateModified": "2023-03-27T05:55:56+00:00",
"breadcrumb": {
"@id": "https://denime.jp/brand/#breadcrumb"
},
"inLanguage": "ja",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://denime.jp/brand/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://denime.jp/brand/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "ホーム",
"item": "https://denime.jp/"
},
{
"@type": "ListItem",
"position": 2,
"name": "BRAND"
}
]
},
{
"@type": "WebSite",
"@id": "https://denime.jp/#website",
"url": "https://denime.jp/",
"name": "DENIME",
"description": "1988年創業、純国産のセルビッチデニムを世界に知らしめたデニムカジュアルブランド。リアルベーシックがコンセプトです。",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://denime.jp/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "ja"
}
]
}
/lineup/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://denime.jp/lineup/",
"url": "https://denime.jp/lineup/",
"name": "LINEUP アーカイブ | DENIME",
"isPartOf": {
"@id": "https://denime.jp/#website"
},
"primaryImageOfPage": {
"@id": "https://denime.jp/lineup/#primaryimage"
},
"image": {
"@id": "https://denime.jp/lineup/#primaryimage"
},
"thumbnailUrl": "https://denime.jp/wp/wp-content/uploads/2026/05/20250307535.jpg",
"breadcrumb": {
"@id": "https://denime.jp/lineup/#breadcrumb"
},
"inLanguage": "ja"
},
{
"@type": "ImageObject",
"inLanguage": "ja",
"@id": "https://denime.jp/lineup/#primaryimage",
"url": "https://denime.jp/wp/wp-content/uploads/2026/05/20250307535.jpg",
"contentUrl": "https://denime.jp/wp/wp-content/uploads/2026/05/20250307535.jpg",
"width": 800,
"height": 800
},
{
"@type": "BreadcrumbList",
"@id": "https://denime.jp/lineup/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "ホーム",
"item": "https://denime.jp/"
},
{
"@type": "ListItem",
"position": 2,
"name": "LINEUP"
}
]
},
{
"@type": "WebSite",
"@id": "https://denime.jp/#website",
"url": "https://denime.jp/",
"name": "DENIME",
"description": "1988年創業、純国産のセルビッチデニムを世界に知らしめたデニムカジュアルブランド。リアルベーシックがコンセプトです。",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://denime.jp/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "ja"
}
]
}
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
Based on 2934 businesses audited.
DENIME has 4.7 points less BS than the average for Fashion, Apparel & Accessories.
Fashion, Apparel & Accessories BS: DENIME (denime.jp)
DENIME is a legitimate heritage entity currently operating as a digital ghost. The content is substantively grounded in denim history and technical specification, but the total lack of verified social proof and three years of content stagnation create a significant credibility vacuum. It is a brand that relies on its 1988 pedigree to excuse its 2026 digital inactivity.
Immediate removal of the unverified ‘6 reviews’ metric to eliminate the trust theatre flag. Update the ‘News’ and homepage content to reflect post-2023 activity, as a three-year gap suggests the business may be defunct to new visitors. Implement Organization and Person schema to formally link the brand to its parent company (Warehouse) and historical partners. Add a ‘Stockists’ or ‘Transparency’ page with outbound links to external retailers or factory partners to provide legitimate proof paths.
The website content perfectly aligns with the high-end denim and heritage apparel industry. The focus on selvedge production, specific ‘Lot’ numbers, and historical textile partnerships like Kurabo confirms its position as a specialist Japanese denim brand.
“The score of 40 is primarily driven by high Trust Theatre (17/20) and Authority Gaps (10/15). The site actually performs well in Information Density and Semantic Coherence because it avoids generic marketing fluff and maintains a consistent, albeit stale, message. The stagnation of news and lack of verified reviews prevent it from achieving a 'Minimal BS' rating.”
This training module utilizes a snapshot of public data from DENIME, captured on May 26, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to DENIME: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://denime.jp to view the most current version of its content and learn from the source what this company is about and what it offers.