Industry Context — Common BS Fingerprints in Fashion, Apparel & Accessories
Generic Claims:
premium quality fabrics, designed to last, fashion for every body, affordable luxury…
Red Flags:
sustainable claims with no supply chain disclosure, handmade claims for mass-produced items, luxury positioning with fast-fashion pricing, model photos but no product flat-lay or detail shots…
Semantic Drift Patterns:
homepage claims sustainable but no supply chain transparency, claims ethical production but no factory information, homepage shows luxury positioning but pricing is fast-fashion, claims handmade but product pages show industrial production…
Proof Expectations:
specific material sourcing details and origins, factory names and locations for ethical claims, sustainability certifications (GOTS, OEKO-TEX, B Corp), real product photography with accurate color representation…
Freya
(https://freyalingerie.com) 📸 Data Snapshot: May 30, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Bras, Lingerie & Swimwear up to a K Cup | Freya UK (https://freyalingerie.com)
Title
Bras, Lingerie & Swimwear up to a K Cup | Freya UK
Meta
Explore Freya
H1 Arizona Wave
H2 Select a Location
Close
close
H2 SWIM NEWNESS
H2 HELLO NEW LINGERIE
H2 SPRING ESSENTIALS
H2 SWIMWEAR ESSENTIALS
H2 WORKOUT IN STYLE…
H2 Shop New In Lingerie
H2 Shop New In Swim
H2 Book Your Virtual Fitting
H2 WIN WITH FREYA
H2 Shop Must-Haves
H2 Shop Plunge Bras
H2 Shop Moulded Bras
H2 Shop Side Support Bras
H2 Shop Strapless Bras
H2 Shop Cup Sized Swim
H2 Shop Bikini Tops
H2 Shop Swimsuits
H2 Shop Bikini Sets
H2 International Size Guide
H2 Band Sizes
H2 Cup Sizes
H2 A Brief Explanation
H2 Size Conversion Charts
H2 Fancies Chemise & Bralettes Size Conversion
H2 Snapshot Bralette Size Conversion
H2 Erin Bralette Size Conversion
H2 International Size Guide
H2 Band Sizes
H2 Cup Sizes
H2 A Brief Explanation
H2 Size Conversion Charts
H2 Fancies Chemise & Bralettes Size Conversion
H2 Snapshot Bralette Size Conversion
H2 Erin Bralette Size Conversion
H2 Stay In The Know
H2 Check out our International Sites:
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER DD+ Swimwear | Women's Fuller Bust Swimwear | Freya UK (https://freyalingerie.com/uk/en/swimwear/c/20/)
Title
DD+ Swimwear | Women's Fuller Bust Swimwear | Freya UK
Meta
Step into summer with Freya’s swimwear for fuller busts. Trendy bikinis, tankinis & swimsuits in flattering DD+ sizes. Free delivery over £50.
H1 Bra-Sized Swimwear
H2 Select a Location
Close
close
H2 How do I choose the right cup size for swimwear?
H2 What swimwear is best for a fuller bust?
H2 International Size Guide
H2 Band Sizes
H2 Cup Sizes
H2 A Brief Explanation
H2 Size Conversion Charts
H2 Fancies Chemise & Bralettes Size Conversion
H2 Snapshot Bralette Size Conversion
H2 Erin Bralette Size Conversion
H2 Stay In The Know
H2 Check out our International Sites:
NAV_HEADER_HEADING_REPEATED_BODY Women's Fuller Bust Lingerie | DD+ Lingerie | Freya UK (https://freyalingerie.com/uk/en/lingerie/c/10/)
Title
Women's Fuller Bust Lingerie | DD+ Lingerie | Freya UK
Meta
Shop on-trend bras, briefs & accessories at Freya. Lingerie for big busts, with bra cup sizes B to K. Matching briefs available. Free delivery over £50.
H1 Lingerie
H2 Select a Location
Close
close
H2 International Size Guide
H2 Band Sizes
H2 Cup Sizes
H2 A Brief Explanation
H2 Size Conversion Charts
H2 Fancies Chemise & Bralettes Size Conversion
H2 Snapshot Bralette Size Conversion
H2 Erin Bralette Size Conversion
H2 Stay In The Know
H2 Check out our International Sites:
NAV_HEADER_HEADING_REPEATED_BODY Women’s Activewear | Fuller Bust Sports Bra & Sport Clothes (https://freyalingerie.com/uk/en/active/c/30/)
Title
Women’s Activewear | Fuller Bust Sports Bra & Sport Clothes
Meta
Find your next sport activewear outfit in our Black Friday sale. With multiple fits to choose from, find your sport outfit today.
H1 Women’s Activewear
H2 Select a Location
Close
close
H2 International Size Guide
H2 Band Sizes
H2 Cup Sizes
H2 A Brief Explanation
H2 Size Conversion Charts
H2 Fancies Chemise & Bralettes Size Conversion
H2 Snapshot Bralette Size Conversion
H2 Erin Bralette Size Conversion
H2 Stay In The Know
H2 Check out our International Sites:
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://freyalingerie.com) Bras, Lingerie & Swimwear up to a K Cup | Freya UK
text.skipToContent text.skipToNavigation [IMG: Model wearing blue swimwear set] [H2] SWIM NEWNESS Shake off the winter blues and dive into the warmer months fully supported with our fabulous ranges of cup-sized swimwear… Freya Swimwear [IMG: Model wearing yellow lingerie set] [H2] HELLO NEW LINGERIE Bloom this spring with our expertly crafted lingerie, designed to provide ample support for the fuller bust. Discover stunning lace, fresh new colourways and chic floral prints, perfect for the warm seasons ahead... New In Lingerie [IMG: Essential Picks] SHOP NOW [IMG: Models in Beige Essential T-Shirt Bras] [H2] SPRING ESSENTIALS Spring into the new season with Freya's hand-picked essentials for the fuller bust… featuring strapless styles, everyday t-shirt bras and plunging shapes. Lingerie Essentials [IMG: Models wearing black swimwear sets] [H2] SWIMWEAR ESSENTIALS For swimwear that can be worn all year round, discover Freya’s bra-sized swimwear essentials. Featuring classic Freya collections in essential colourways… Swimwear Essentials [IMG: Models wearing purple sports bras] [H2] WORKOUT IN STYLE... Work up a sweat this season with technologically advanced sportwear styles from Freya Active! Featuring bold prints and fashion-conscious designs... Women’s Activewear [IMG: Model wearing blue plunge bra] [H2] Shop New In Lingerie SHOP NOW [IMG: Model wearing black halter bikini top] [H2] Shop New In Swim SHOP NOW [IMG: Book Your Virtual Bra Fitting] [H2] Book Your Virtual Fitting Book Now [IMG: Email Sign Up] [H2] WIN WITH FREYA Sign up to our emails for the chance to WIN a set of lingerie.Plus, be the first to know about new arrivals, sale and exclusive competitions. T&C's & Privacy Policy [H2] Shop Must-Haves [IMG: Entwined Plunge Bra Daisy] Entwined Plunge Bra Daisy £34.00 [IMG: Freya Spot-light Plunge Bra French Vanilla] Freya Spot-light Plunge Bra French Vanilla £32.00 More colours available [IMG: Essentially Smooth Moulded Bra Black] Essentially Smooth Moulded Balcony Bra Black £38.00 [IMG: Essentially Smooth Moulded Bra Cameo] Essentially Smooth Moulded Balcony Bra Cameo £38.00 [IMG: Quinn Plunge Bra Black] Quinn Plunge Bra Black £32.00 [IMG: Quinn Plunge Bra Cameo] Quinn Plunge Bra Cameo £32.00 [IMG: Cadiz Coast Halter Bikini Top Rio] Cadiz Coast Halter Bikini Top Rio £38.00 [IMG: Arizona Wave High Apex Bikini Top Boardwalk] Arizona Wave High Apex Bikini Top Boardwalk £42.00 More colours available [IMG: Arizona Wave High Apex Bikini Top Fern] Arizona Wave High Apex Bikini Top Fern £42.00 More colours available [IMG: Arizona Wave Plunge Bikini Top Vista] Arizona Wave Plunge Bikini Top Vista £40.00 More colours available [IMG: Arizona Wave Halter Bikini Top Nebula] Arizona Wave Halter Bikini Top Nebula £38.00 More colours available [IMG: Ocean Avenue Plunge Bikini Top Multi] Ocean Avenue Bikini Top Multi £40.00 [IMG: Model wearing green high apex bikini top and bikini brief] [H1] Arizona Wave Explore Freya's all NEW collection... View More [IMG: Model wearing nude side support bra and brief] [H1] Freya's Most Loved Uncover Freya's Most Loved Collections! VIEW MORE [IMG: Models wearing pink lingerie sets] [H1] Freya's SS26 Collections Discover Freya's SS26 Collections... VIEW MORE [IMG: Model wearing blue moulded bra and brief] [H1] Freya & Friends Feel inspired with our edit of all things Freya View More [IMG: Model wearing floral moulded bra and brief] [H1] Fit Advice Find the answers to all your bra fitting questions... VIEW MORE [IMG: Model wearing nude plunge bra and brief] [H2] Shop Plunge Bras Plunge Bras [IMG: Model wearing pink moulded bra] [H2] Shop Moulded Bras Moulded Bras [IMG: Model wearing nude side support bra and Brazilian brief.] [H2] Shop Side Support Bras Side Support Bras [IMG: Model wearing black strapless moulded bra and brief.] [H2] Shop Strapless Bras Strapless Bras [IMG: Model wearing black spotted plunge bikini top with matching bikini brief] [H2] Shop Cup Sized Swim Cup Sized Swimwear [IMG: Model wearing plunge bikini top and bikini brief] [H2] Shop Bikini Tops Bikini Tops [IMG: Model wearing black swimsuit] [H2] Shop Swimsuits Swimsuits [IMG: Model wearing halter bikini and bikini brief] [H2] Shop Bikini Sets Bikini Sets [IMG: Returns Banner] READ MORE At Freya, we’re dedicated to creating must-have lingerie, bra-sized swimwear and oh-so-supportive activewear for the fuller bust that’s not only on-trend, but also high quality. With a variety of bra styles and sizes up to a K cup, you’re sure to find the perfect fit to take you from going to brunch with the girls, to chilling by the pool, or running that marathon! Need help finding your size? No problem! Book a virtual fitting appointment with us, and we will be more than happy to help you. [H2] International Size Guide Every day can be different which is why perfect fit and support are everything. Around 80% of us are wearing the wrong bra size and at Freya we’re dedicated to helping you find the right size in the right style for whatever the occasion. We offer a wide range of cup sizes, from a B to a K cup across Lingerie, Swimwear and Active, so simply follow our guides below to ensure you’re choosing a style that fits.Freya lingerie and swimwear uses UK underband and cup sizing. The size chart below outlines both UK and international sizing conversion so you can always be sure you’re getting the right Freya fit. [H2] Band Sizes UK 28 30 32 34 36 38 40 42 44 EUROPE 60 65 70 75 80 85 90 95 100 FRANCE 75 80 85 90 95 100 105 110 115 AUS/NZ 6 8 10 12 14 16 18 20 22 USA 28 30 32 34 36 38 40 42 44 JAPAN 60 65 70 75 80 85 90 95 100 [H2] Cup Sizes UK B C D DD E F FF G GG H HH J JJ K EUROPE B C D E F G H I J K L M N O FRANCE B C D E F G H I J K L M N O AUS/NZ B C D DD E F FF G GG H HH J JJ K USA B C D DD DDD G H I J K L M N O JAPAN C D E F G H I J K L M N O P [H2] A Brief Explanation Once you’ve found a gorgeous bra in just the right size, all you need is great fitting briefs to complete your look. Take a look at the size chart below to make sure you’re choosing the right fit. UK XS S M L XL XXL EUROPE XS S M L XL XXL FRANCE XS S M L XL XXL AUS/NZ 8 10 12 14 16 18 USA XS S M L XL XXL JAPAN S M L LL 3L 4L [H2] Size Conversion Charts To make shopping Freya bralettes super simple, we have created the easy-to-follow size charts below which assists you in converting your current bra size to your perfect Bralette size for each collection. [H2] Fancies Chemise & Bralettes Size Conversion B C D DD E F FF G GG H HH 28 XS XS XS XS S S S M M L L 30 XS XS S S S S M M L L L 32 XS S S S M M M L L L L 34 S S S M M M L L L L XL 36 S M M M M L L L L XL XL 38 M M M L L L L L XL XL XL [H2] Snapshot Bralette Size Conversion D DD E F FF G 30 XS XS XS XS S S 32 XS XS S S M M 34 S S M M L L 36 M M L L XL XL 38 L L XL XL XL [H2] Erin Bralette Size Conversion D DD E F FF G 30 XS XS XS S M L 32 XS XS S M M L 34 S S M M L XL 36 S M M L XL XL 38 M M L L XL [H2] International Size Guide Every day can be different which is why perfect fit and support are everything. Around 80% of us are wearing the wrong bra size and at Freya we’re dedicated to helping you find the right size in the right style for whatever the occasion. We offer a wide range of cup sizes, from a B to a K cup across Lingerie, Swimwear and Active, so simply follow our guides below to ensure you’re choosing a style that fits.Freya lingerie and swimwear uses UK underband and cup sizing. The size chart below outlines both UK and international sizing conversion so you can always be sure you’re getting the right Freya fit. [H2] Band Sizes UK 28 30 32 34 36 38 40 42 44 EUROPE 60 65 70 75 80 85 90 95 100 FRANCE 75 80 85 90 95 100 105 110 115 AUS/NZ 6 8 10 12 14 16 18 20 22 USA 28 30 32 34 36 38 40 42 44 JAPAN 60 65 70 75 80 85 90 95 100 [H2] Cup Sizes UK B C D DD E F FF G GG H HH J JJ K EUROPE B C D E F G H I J K L M N O FRANCE B C D E F G H I J K L M N O AUS/NZ B C D DD E F FF G GG H HH J JJ K USA B C D DD DDD G H I J K L M N O JAPAN C D E F G H I J K L M N O P [H2] A Brief Explanation Once you’ve found a gorgeous bra in just the right size, all you need is great fitting briefs to complete your look. Take a look at the size chart below to make sure you’re choosing the right fit. UK XS S M L XL XXL EUROPE XS S M L XL XXL FRANCE XS S M L XL XXL AUS/NZ 8 10 12 14 16 18 USA XS S M L XL XXL JAPAN S M L LL 3L 4L [H2] Size Conversion Charts To make shopping Freya bralettes super simple, we have created the easy-to-follow size charts below which assists you in converting your current bra size to your perfect Bralette size for each collection. [H2] Fancies Chemise & Bralettes Size Conversion B C D DD E F FF G GG H HH 28 XS XS XS XS S S S M M L L 30 XS XS S S S S M M L L L 32 XS S S S M M M L L L L 34 S S S M M M L L L L XL 36 S M M M M L L L L XL XL 38 M M M L L L L L XL XL XL [H2] Snapshot Bralette Size Conversion D DD E F FF G 30 XS XS XS XS S S 32 XS XS S S M M 34 S S M M L L 36 M M L L XL XL 38 L L XL XL XL [H2] Erin Bralette Size Conversion D DD E F FF G 30 XS XS XS S M L 32 XS XS S M M L 34 S S M M L XL 36 S M M L XL XL 38 M M L L XL
11961 chars
SUB-PAGE (https://freyalingerie.com/uk/en/swimwear/c/20/) DD+ Swimwear | Women's Fuller Bust Swimwear | Freya UK
text.skipToContent text.skipToNavigation Add Filter Size International size guide Cup Size International size guide Product Type Product Style Show more Wiring Colour Price 161 items found [IMG: San Antonio Fiesta] [IMG: San Antonio Fiesta] [IMG: San Antonio Fiesta] [IMG: San Antonio Fiesta] [IMG: San Antonio Fiesta] [IMG: San Antonio Fiesta] [IMG: San Antonio Fiesta] [IMG: San Antonio Fiesta] [IMG: San Antonio Fiesta] San Antonio Bandeau Bikini Top Fiesta £42.00 [IMG: San Antonio Fiesta] [IMG: San Antonio Fiesta] [IMG: San Antonio Fiesta] [IMG: San Antonio Fiesta] San Antonio Plunge Bikini Top Fiesta £40.00 [IMG: San Antonio Fiesta] [IMG: San Antonio Fiesta] [IMG: San Antonio Fiesta] [IMG: San Antonio Fiesta] [IMG: San Antonio Fiesta] San Antonio Bikini Brief Fiesta £26.00 [IMG: San Antonio Fiesta] [IMG: San Antonio Fiesta] [IMG: San Antonio Fiesta] [IMG: San Antonio Fiesta] San Antonio High Waist Bikini Brief Fiesta £28.00 [IMG: Kailua Shores Midnight] [IMG: Kailua Shores Midnight] [IMG: Kailua Shores Midnight] [IMG: Kailua Shores Midnight] [IMG: Kailua Shores Midnight] [IMG: Kailua Shores Midnight] [IMG: Kailua Shores Midnight] Kailua Shores Plunge Bikini Top Midnight £38.00 [IMG: Kailua Shores Midnight] [IMG: Kailua Shores Midnight] [IMG: Kailua Shores Midnight] [IMG: Kailua Shores Midnight] [IMG: Kailua Shores Midnight] Kailua Shores Plunge Bikini Top Midnight £40.00 [IMG: Kailua Shores Midnight] [IMG: Kailua Shores Midnight] [IMG: Kailua Shores Midnight] [IMG: Kailua Shores Midnight] [IMG: Kailua Shores Midnight] [IMG: Kailua Shores Midnight] Kailua Shores High Leg Bikini Brief Midnight £28.00 [IMG: Kailua Shores Midnight] [IMG: Kailua Shores Midnight] [IMG: Kailua Shores Midnight] [IMG: Kailua Shores Midnight] [IMG: Kailua Shores Midnight] Kailua Shores Bikini Brief Midnight £26.00 [IMG: Nomad Nights Lava] [IMG: Nomad Nights Lava] [IMG: Nomad Nights Lava] [IMG: Nomad Nights Lava] Nomad Nights Sweetheart Padded Bikini Top Lava £42.00 More colours available [IMG: Nomad Nights Lava] [IMG: Nomad Nights Lava] [IMG: Nomad Nights Lava] [IMG: Nomad Nights Lava] [IMG: Nomad Nights Lava] Nomad Nights High Apex Bikini Top Lava £44.00 More colours available [IMG: Nomad Nights Lava] [IMG: Nomad Nights Lava] [IMG: Nomad Nights Lava] [IMG: Nomad Nights Lava] Nomad Nights Halter Bikini Top Lava £38.00 More colours available [IMG: Nomad Nights Lava] [IMG: Nomad Nights Lava] [IMG: Nomad Nights Lava] [IMG: Nomad Nights Lava] [IMG: Nomad Nights Lava] Nomad Nights Skirted Bikini Brief Lava £38.00 [IMG: Nomad Nights Lava] [IMG: Nomad Nights Lava] [IMG: Nomad Nights Lava] [IMG: Nomad Nights Lava] [IMG: Nomad Nights Lava] Nomad Nights Bikini Brief Lava £26.00 More colours available [IMG: Nomad Nights Lava] [IMG: Nomad Nights Lava] [IMG: Nomad Nights Lava] [IMG: Nomad Nights Lava] [IMG: Nomad Nights Lava] [IMG: Nomad Nights Lava] Nomad Nights High Leg Bikini Brief Lava £28.00 More colours available [IMG: Cadiz Coast Rio] [IMG: Cadiz Coast Rio] [IMG: Cadiz Coast Rio] [IMG: Cadiz Coast Rio] [IMG: Cadiz Coast Rio] [IMG: Cadiz Coast Rio] Cadiz Coast Plunge Bikini Top Rio £40.00 [IMG: Cadiz Coast Rio] [IMG: Cadiz Coast Rio] [IMG: Cadiz Coast Rio] [IMG: Cadiz Coast Rio] [IMG: Cadiz Coast Rio] Cadiz Coast Halter Bikini Top Rio £38.00 [IMG: Cadiz Coast Rio] [IMG: Cadiz Coast Rio] [IMG: Cadiz Coast Rio] [IMG: Cadiz Coast Rio] [IMG: Cadiz Coast Rio] [IMG: Cadiz Coast Rio] Cadiz Coast Tie Side Bikini Brief Rio £28.00 [IMG: Cadiz Coast Rio] [IMG: Cadiz Coast Rio] [IMG: Cadiz Coast Rio] [IMG: Cadiz Coast Rio] [IMG: Cadiz Coast Rio] Cadiz Coast High Waist Bikini Brief Rio £28.00 [IMG: Arizona Wave Boardwalk] [IMG: Arizona Wave Boardwalk] [IMG: Arizona Wave Boardwalk] [IMG: Arizona Wave Boardwalk] [IMG: Arizona Wave Boardwalk] Arizona Wave High Apex Bikini Top Boardwalk £42.00 More colours available [IMG: Arizona Wave Boardwalk] [IMG: Arizona Wave Boardwalk] [IMG: Arizona Wave Boardwalk] [IMG: Arizona Wave Boardwalk] [IMG: Arizona Wave Boardwalk] Arizona Wave Plunge Bikini Top Boardwalk £40.00 More colours available [IMG: Arizona Wave Boardwalk] [IMG: Arizona Wave Boardwalk] [IMG: Arizona Wave Boardwalk] [IMG: Arizona Wave Boardwalk] [IMG: Arizona Wave Boardwalk] Arizona Wave Bikini Brief Boardwalk £26.00 More colours available [IMG: Arizona Wave Boardwalk] [IMG: Arizona Wave Boardwalk] [IMG: Arizona Wave Boardwalk] [IMG: Arizona Wave Boardwalk] [IMG: Arizona Wave Boardwalk] [IMG: Arizona Wave Boardwalk] Arizona Wave Italini Bikini Brief Boardwalk £26.00 More colours available [IMG: Arizona Wave Fern] [IMG: Arizona Wave Fern] [IMG: Arizona Wave Fern] [IMG: Arizona Wave Fern] [IMG: Arizona Wave Fern] [IMG: Arizona Wave Fern] [IMG: Arizona Wave Fern] Arizona Wave High Apex Bikini Top Fern £42.00 More colours available [IMG: Arizona Wave Fern] [IMG: Arizona Wave Fern] [IMG: Arizona Wave Fern] [IMG: Arizona Wave Fern] [IMG: Arizona Wave Fern] Arizona Wave High Leg Bikini Brief Fern £26.00 [IMG: Arizona Wave Fern] [IMG: Arizona Wave Fern] [IMG: Arizona Wave Fern] [IMG: Arizona Wave Fern] [IMG: Arizona Wave Fern] Arizona Wave Bikini Brief Fern £26.00 More colours available [IMG: Arizona Wave Nebula] [IMG: Arizona Wave Nebula] [IMG: Arizona Wave Nebula] [IMG: Arizona Wave Nebula] [IMG: Arizona Wave Nebula] [IMG: Arizona Wave Nebula] Arizona Wave High Apex Bikini Top Nebula £42.00 More colours available [IMG: Arizona Wave Nebula] [IMG: Arizona Wave Nebula] [IMG: Arizona Wave Nebula] [IMG: Arizona Wave Nebula] [IMG: Arizona Wave Nebula] Arizona Wave Halter Bikini Top Nebula £38.00 More colours available [IMG: Arizona Wave Nebula] [IMG: Arizona Wave Nebula] [IMG: Arizona Wave Nebula] [IMG: Arizona Wave Nebula] [IMG: Arizona Wave Nebula] Arizona Wave High Waist Bikini Brief Nebula £28.00 [IMG: Arizona Wave Nebula] [IMG: Arizona Wave Nebula] [IMG: Arizona Wave Nebula] [IMG: Arizona Wave Nebula] [IMG: Arizona Wave Nebula] [IMG: Arizona Wave Nebula] Arizona Wave Brazilian Bikini Brief Nebula £22.00 [IMG: Arizona Wave Nebula] [IMG: Arizona Wave Nebula] [IMG: Arizona Wave Nebula] [IMG: Arizona Wave Nebula] [IMG: Arizona Wave Nebula] Arizona Wave Bikini Brief Nebula £26.00 More colours available [H2] How do I choose the right cup size for swimwear? Our swim styles are expertly designed to fully support the fuller bust. Crafted to fit like a Freya bra, our cup sized swimwear is not only fabulous, but comfortable and supportive too. We would always recommend you purchase your true size, this is because you will get the best fit and support possible. If you do not know your true size, Freya offers a professional online bra fitting service so you can get fitted from the comport of your own home! For more information on this service, head over to our Virtual Fitting page and be sure to read our bra fitting advice guide. [H2] What swimwear is best for a fuller bust? All of Freya's cup sized swimwear is designed specifically for the fuller bust, this means that all of our styles are perfect when looking for a supportive swimwear option! Our bestselling Plunge Bikini Top is designed to lift and enhance to keep you looking fabulous and fully supported in the water. We have an array of supportive bikini sets, swimsuits and underwired tankini tops, why not check out our informative Swimwear Shapes Explained Page for more information to help you find your perfect style. [H2] International Size Guide Every day can be different which is why perfect fit and support are everything. Around 80% of us are wearing the wrong bra size and at Freya we’re dedicated to helping you find the right size in the right style for whatever the occasion. We offer a wide range of cup sizes, from a B to a K cup across Lingerie, Swimwear and Active, so simply follow our guides below to ensure you’re choosing a style that fits.Freya lingerie and swimwear uses UK underband and cup sizing. The size chart below outlines both UK and international sizing conversion so you can always be sure you’re getting the right Freya fit. [H2] Band Sizes UK 28 30 32 34 36 38 40 42 44 EUROPE 60 65 70 75 80 85 90 95 100 FRANCE 75 80 85 90 95 100 105 110 115 AUS/NZ 6 8 10 12 14 16 18 20 22 USA 28 30 32 34 36 38 40 42 44 JAPAN 60 65 70 75 80 85 90 95 100 [H2] Cup Sizes UK B C D DD E F FF G GG H HH J JJ K EUROPE B C D E F G H I J K L M N O FRANCE B C D E F G H I J K L M N O AUS/NZ B C D DD E F FF G GG H HH J JJ K USA B C D DD DDD G H I J K L M N O JAPAN C D E F G H I J K L M N O P [H2] A Brief Explanation Once you’ve found a gorgeous bra in just the right size, all you need is great fitting briefs to complete your look. Take a look at the size chart below to make sure you’re choosing the right fit. UK XS S M L XL XXL EUROPE XS S M L XL XXL FRANCE XS S M L XL XXL AUS/NZ 8 10 12 14 16 18 USA XS S M L XL XXL JAPAN S M L LL 3L 4L [H2] Size Conversion Charts To make shopping Freya bralettes super simple, we have created the easy-to-follow size charts below which assists you in converting your current bra size to your perfect Bralette size for each collection. [H2] Fancies Chemise & Bralettes Size Conversion B C D DD E F FF G GG H HH 28 XS XS XS XS S S S M M L L 30 XS XS S S S S M M L L L 32 XS S S S M M M L L L L 34 S S S M M M L L L L XL 36 S M M M M L L L L XL XL 38 M M M L L L L L XL XL XL [H2] Snapshot Bralette Size Conversion D DD E F FF G 30 XS XS XS XS S S 32 XS XS S S M M 34 S S M M L L 36 M M L L XL XL 38 L L XL XL XL [H2] Erin Bralette Size Conversion D DD E F FF G 30 XS XS XS S M L 32 XS XS S M M L 34 S S M M L XL 36 S M M L XL XL 38 M M L L XL
12742 chars
SUB-PAGE (https://freyalingerie.com/uk/en/lingerie/c/10/) Women's Fuller Bust Lingerie | DD+ Lingerie | Freya UK
text.skipToContent text.skipToNavigation Add Filter Size International size guide Cup Size International size guide Product Type Product Style Show more Wiring Colour Price 172 items found [IMG: Entwined Daisy] [IMG: Entwined Daisy] [IMG: Entwined Daisy] [IMG: Entwined Daisy] Entwined Plunge Bra Daisy £34.00 [IMG: Entwined Daisy] [IMG: Entwined Daisy] [IMG: Entwined Daisy] [IMG: Entwined Daisy] [IMG: Entwined Daisy] Entwined Brief Daisy £19.00 [IMG: Entwined Daisy] [IMG: Entwined Daisy] [IMG: Entwined Daisy] [IMG: Entwined Daisy] [IMG: Entwined Daisy] [IMG: Entwined Daisy] Entwined Thong Daisy £17.00 [IMG: Freya Spot-light French Vanilla] [IMG: Freya Spot-light French Vanilla] [IMG: Freya Spot-light French Vanilla] [IMG: Freya Spot-light French Vanilla] [IMG: Freya Spot-light French Vanilla] [IMG: Freya Spot-light French Vanilla] Freya Spot-light Plunge Bra French Vanilla £32.00 More colours available [IMG: Freya Spot-light French Vanilla] [IMG: Freya Spot-light French Vanilla] [IMG: Freya Spot-light French Vanilla] [IMG: Freya Spot-light French Vanilla] [IMG: Freya Spot-light French Vanilla] Freya Spot-light Brief French Vanilla £15.00 More colours available [IMG: Freya Spot-light French Vanilla] [IMG: Freya Spot-light French Vanilla] [IMG: Freya Spot-light French Vanilla] [IMG: Freya Spot-light French Vanilla] [IMG: Freya Spot-light French Vanilla] [IMG: Freya Spot-light French Vanilla] Freya Spot-light High Leg Brief French Vanilla £15.00 More colours available [IMG: Essentially Smooth Black] [IMG: Essentially Smooth Black] [IMG: Essentially Smooth Black] [IMG: Essentially Smooth Black] [IMG: Essentially Smooth Black] Essentially Smooth Moulded Balcony Bra Black £38.00 [IMG: Essentially Smooth Cameo] [IMG: Essentially Smooth Cameo] [IMG: Essentially Smooth Cameo] [IMG: Essentially Smooth Cameo] [IMG: Essentially Smooth Cameo] [IMG: Essentially Smooth Cameo] Essentially Smooth Moulded Balcony Bra Cameo £38.00 [IMG: Quinn Black] [IMG: Quinn Black] [IMG: Quinn Black] [IMG: Quinn Black] [IMG: Quinn Black] [IMG: Quinn Black] [IMG: Quinn Black] Quinn Moulded Spacer Bra Black £40.00 [IMG: Quinn Black] [IMG: Quinn Black] [IMG: Quinn Black] [IMG: Quinn Black] Quinn Plunge Bra Black £32.00 [IMG: Quinn Black] [IMG: Quinn Black] [IMG: Quinn Black] [IMG: Quinn Black] [IMG: Quinn Black] [IMG: Quinn Black] Quinn Brief Black £15.00 [IMG: Quinn Black] [IMG: Quinn Black] [IMG: Quinn Black] [IMG: Quinn Black] [IMG: Quinn Black] [IMG: Quinn Black] [IMG: Quinn Black] Quinn Brazilian Black £13.00 [IMG: Quinn Cameo] [IMG: Quinn Cameo] [IMG: Quinn Cameo] [IMG: Quinn Cameo] [IMG: Quinn Cameo] [IMG: Quinn Cameo] Quinn Moulded Spacer Bra Cameo £40.00 [IMG: Quinn Cameo] [IMG: Quinn Cameo] [IMG: Quinn Cameo] [IMG: Quinn Cameo] Quinn Plunge Bra Cameo £32.00 [IMG: Quinn Cameo] [IMG: Quinn Cameo] [IMG: Quinn Cameo] [IMG: Quinn Cameo] [IMG: Quinn Cameo] Quinn Brief Cameo £15.00 [IMG: Quinn Cameo] [IMG: Quinn Cameo] [IMG: Quinn Cameo] [IMG: Quinn Cameo] [IMG: Quinn Cameo] [IMG: Quinn Cameo] [IMG: Quinn Cameo] [IMG: Quinn Cameo] Quinn Brazilian Cameo £13.00 [IMG: Freya Flirt Black] [IMG: Freya Flirt Black] [IMG: Freya Flirt Black] [IMG: Freya Flirt Black] [IMG: Freya Flirt Black] Freya Flirt Padded Half Cup Bra Black £30.00 More colours available [IMG: Freya Flirt Black] [IMG: Freya Flirt Black] [IMG: Freya Flirt Black] [IMG: Freya Flirt Black] [IMG: Freya Flirt Black] Freya Flirt Thong Black £11.00 [IMG: Freya Flirt Black] [IMG: Freya Flirt Black] [IMG: Freya Flirt Black] [IMG: Freya Flirt Black] [IMG: Freya Flirt Black] Freya Flirt Brief Black £13.00 More colours available [IMG: Freya Flirt Pink Frost] [IMG: Freya Flirt Pink Frost] [IMG: Freya Flirt Pink Frost] [IMG: Freya Flirt Pink Frost] [IMG: Freya Flirt Pink Frost] [IMG: Freya Flirt Pink Frost] Freya Flirt Padded Half Cup Bra Pink Frost £30.00 More colours available [IMG: Freya Flirt Pink Frost] [IMG: Freya Flirt Pink Frost] [IMG: Freya Flirt Pink Frost] [IMG: Freya Flirt Pink Frost] [IMG: Freya Flirt Pink Frost] Freya Flirt Brief Pink Frost £13.00 More colours available [IMG: Freya Flirt Pink Frost] [IMG: Freya Flirt Pink Frost] [IMG: Freya Flirt Pink Frost] [IMG: Freya Flirt Pink Frost] [IMG: Freya Flirt Pink Frost] [IMG: Freya Flirt Pink Frost] Freya Flirt Thong Pink Frost £11.00 [IMG: Love Crush Aqua Haze] [IMG: Love Crush Aqua Haze] [IMG: Love Crush Aqua Haze] [IMG: Love Crush Aqua Haze] Love Crush Plunge Bra Aqua Haze £34.00 [IMG: Love Crush Aqua Haze] [IMG: Love Crush Aqua Haze] [IMG: Love Crush Aqua Haze] [IMG: Love Crush Aqua Haze] [IMG: Love Crush Aqua Haze] [IMG: Love Crush Aqua Haze] Love Crush Moulded Plunge Bra Aqua Haze £37.00 [IMG: Love Crush Aqua Haze] [IMG: Love Crush Aqua Haze] [IMG: Love Crush Aqua Haze] [IMG: Love Crush Aqua Haze] [IMG: Love Crush Aqua Haze] [IMG: Love Crush Aqua Haze] Love Crush Brief Aqua Haze £19.00 [IMG: Love Crush Aqua Haze] [IMG: Love Crush Aqua Haze] [IMG: Love Crush Aqua Haze] [IMG: Love Crush Aqua Haze] [IMG: Love Crush Aqua Haze] [IMG: Love Crush Aqua Haze] Love Crush Thong Aqua Haze £17.00 [IMG: Posie White] [IMG: Posie White] [IMG: Posie White] [IMG: Posie White] [IMG: Posie White] Posie Longline Bra White £42.00 [IMG: Posie White] [IMG: Posie White] [IMG: Posie White] [IMG: Posie White] [IMG: Posie White] Posie High Apex Bra White £36.00 [IMG: Posie White] [IMG: Posie White] [IMG: Posie White] [IMG: Posie White] [IMG: Posie White] [IMG: Posie White] Posie Brief White £17.00 [IMG: Posie White] [IMG: Posie White] [IMG: Posie White] [IMG: Posie White] [IMG: Posie White] [IMG: Posie White] Posie Brazilian White £15.00 [H2] International Size Guide Every day can be different which is why perfect fit and support are everything. Around 80% of us are wearing the wrong bra size and at Freya we’re dedicated to helping you find the right size in the right style for whatever the occasion. We offer a wide range of cup sizes, from a B to a K cup across Lingerie, Swimwear and Active, so simply follow our guides below to ensure you’re choosing a style that fits.Freya lingerie and swimwear uses UK underband and cup sizing. The size chart below outlines both UK and international sizing conversion so you can always be sure you’re getting the right Freya fit. [H2] Band Sizes UK 28 30 32 34 36 38 40 42 44 EUROPE 60 65 70 75 80 85 90 95 100 FRANCE 75 80 85 90 95 100 105 110 115 AUS/NZ 6 8 10 12 14 16 18 20 22 USA 28 30 32 34 36 38 40 42 44 JAPAN 60 65 70 75 80 85 90 95 100 [H2] Cup Sizes UK B C D DD E F FF G GG H HH J JJ K EUROPE B C D E F G H I J K L M N O FRANCE B C D E F G H I J K L M N O AUS/NZ B C D DD E F FF G GG H HH J JJ K USA B C D DD DDD G H I J K L M N O JAPAN C D E F G H I J K L M N O P [H2] A Brief Explanation Once you’ve found a gorgeous bra in just the right size, all you need is great fitting briefs to complete your look. Take a look at the size chart below to make sure you’re choosing the right fit. UK XS S M L XL XXL EUROPE XS S M L XL XXL FRANCE XS S M L XL XXL AUS/NZ 8 10 12 14 16 18 USA XS S M L XL XXL JAPAN S M L LL 3L 4L [H2] Size Conversion Charts To make shopping Freya bralettes super simple, we have created the easy-to-follow size charts below which assists you in converting your current bra size to your perfect Bralette size for each collection. [H2] Fancies Chemise & Bralettes Size Conversion B C D DD E F FF G GG H HH 28 XS XS XS XS S S S M M L L 30 XS XS S S S S M M L L L 32 XS S S S M M M L L L L 34 S S S M M M L L L L XL 36 S M M M M L L L L XL XL 38 M M M L L L L L XL XL XL [H2] Snapshot Bralette Size Conversion D DD E F FF G 30 XS XS XS XS S S 32 XS XS S S M M 34 S S M M L L 36 M M L L XL XL 38 L L XL XL XL [H2] Erin Bralette Size Conversion D DD E F FF G 30 XS XS XS S M L 32 XS XS S M M L 34 S S M M L XL 36 S M M L XL XL 38 M M L L XL
10849 chars
SUB-PAGE (https://freyalingerie.com/uk/en/active/c/30/) Women’s Activewear | Fuller Bust Sports Bra & Sport Clothes
text.skipToContent text.skipToNavigation Add Filter Size International size guide Cup Size International size guide Product Type Product Style Show more Wiring Colour Price 12 items found [IMG: Dynamic Steel Blue] [IMG: Dynamic Steel Blue] [IMG: Dynamic Steel Blue] [IMG: Dynamic Steel Blue] Dynamic Soft Cup Crop Top Sports Bra Steel Blue £37.00 More colours available [IMG: Dynamic Viper] [IMG: Dynamic Viper] [IMG: Dynamic Viper] [IMG: Dynamic Viper] [IMG: Dynamic Viper] [IMG: Dynamic Viper] Dynamic Soft Cup Crop Top Sports Bra Viper £37.00 More colours available [IMG: High-octane Viper] [IMG: High-octane Viper] [IMG: High-octane Viper] [IMG: High-octane Viper] [IMG: High-octane Viper] [IMG: High-octane Viper] [IMG: High-octane Viper] High-octane Underwire Sports Bra Viper £45.00 More colours available [IMG: Sonic Viper] [IMG: Sonic Viper] [IMG: Sonic Viper] [IMG: Sonic Viper] [IMG: Sonic Viper] Sonic Moulded Sports Bra Viper £45.00 More colours available [IMG: High-octane Black] [IMG: High-octane Black] [IMG: High-octane Black] [IMG: High-octane Black] [IMG: High-octane Black] [IMG: High-octane Black] [IMG: High-octane Black] [IMG: High-octane Black] High-octane Underwire Sports Bra Black £45.00 More colours available [IMG: Freestyle Astral Navy] [IMG: Freestyle Astral Navy] [IMG: Freestyle Astral Navy] [IMG: Freestyle Astral Navy] [IMG: Freestyle Astral Navy] [IMG: Freestyle Astral Navy] [IMG: Freestyle Astral Navy] Freestyle Moulded Sports Swimsuit Astral Navy £69.00 [IMG: Power Sculpt Black] [IMG: Power Sculpt Black] [IMG: Power Sculpt Black] [IMG: Power Sculpt Black] Power Sculpt Legging Black £48.00 [IMG: Dynamic Jet] [IMG: Dynamic Jet] [IMG: Dynamic Jet] [IMG: Dynamic Jet] [IMG: Dynamic Jet] Dynamic Soft Cup Crop Top Sports Bra Jet £37.00 More colours available [IMG: Dynamic White] [IMG: Dynamic White] [IMG: Dynamic White] [IMG: Dynamic White] [IMG: Dynamic White] [IMG: Dynamic White] Dynamic Soft Cup Crop Top Sports Bra White £37.00 More colours available [IMG: Sonic Hot Crimson] [IMG: Sonic Hot Crimson] [IMG: Sonic Hot Crimson] [IMG: Sonic Hot Crimson] [IMG: Sonic Hot Crimson] Sonic Moulded Sports Bra Hot Crimson £45.00 More colours available [IMG: Sonic Nude] [IMG: Sonic Nude] [IMG: Sonic Nude] [IMG: Sonic Nude] [IMG: Sonic Nude] [IMG: Sonic Nude] Sonic Moulded Sports Bra Nude £45.00 More colours available [IMG: Sonic Storm] [IMG: Sonic Storm] [IMG: Sonic Storm] [IMG: Sonic Storm] [IMG: Sonic Storm] Sonic Moulded Sports Bra Storm £45.00 More colours available [H2] International Size Guide Every day can be different which is why perfect fit and support are everything. Around 80% of us are wearing the wrong bra size and at Freya we’re dedicated to helping you find the right size in the right style for whatever the occasion. We offer a wide range of cup sizes, from a B to a K cup across Lingerie, Swimwear and Active, so simply follow our guides below to ensure you’re choosing a style that fits.Freya lingerie and swimwear uses UK underband and cup sizing. The size chart below outlines both UK and international sizing conversion so you can always be sure you’re getting the right Freya fit. [H2] Band Sizes UK 28 30 32 34 36 38 40 42 44 EUROPE 60 65 70 75 80 85 90 95 100 FRANCE 75 80 85 90 95 100 105 110 115 AUS/NZ 6 8 10 12 14 16 18 20 22 USA 28 30 32 34 36 38 40 42 44 JAPAN 60 65 70 75 80 85 90 95 100 [H2] Cup Sizes UK B C D DD E F FF G GG H HH J JJ K EUROPE B C D E F G H I J K L M N O FRANCE B C D E F G H I J K L M N O AUS/NZ B C D DD E F FF G GG H HH J JJ K USA B C D DD DDD G H I J K L M N O JAPAN C D E F G H I J K L M N O P [H2] A Brief Explanation Once you’ve found a gorgeous bra in just the right size, all you need is great fitting briefs to complete your look. Take a look at the size chart below to make sure you’re choosing the right fit. UK XS S M L XL XXL EUROPE XS S M L XL XXL FRANCE XS S M L XL XXL AUS/NZ 8 10 12 14 16 18 USA XS S M L XL XXL JAPAN S M L LL 3L 4L [H2] Size Conversion Charts To make shopping Freya bralettes super simple, we have created the easy-to-follow size charts below which assists you in converting your current bra size to your perfect Bralette size for each collection. [H2] Fancies Chemise & Bralettes Size Conversion B C D DD E F FF G GG H HH 28 XS XS XS XS S S S M M L L 30 XS XS S S S S M M L L L 32 XS S S S M M M L L L L 34 S S S M M M L L L L XL 36 S M M M M L L L L XL XL 38 M M M L L L L L XL XL XL [H2] Snapshot Bralette Size Conversion D DD E F FF G 30 XS XS XS XS S S 32 XS XS S S M M 34 S S M M L L 36 M M L L XL XL 38 L L XL XL XL [H2] Erin Bralette Size Conversion D DD E F FF G 30 XS XS XS S M L 32 XS XS S M M L 34 S S M M L XL 36 S M M L XL XL 38 M M L L XL
6308 chars
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
0Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 1 |
| /uk/en/swimwear/c/20/ | 0 | 1 |
| /uk/en/lingerie/c/10/ | 0 | 1 |
| /uk/en/active/c/30/ | 0 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
{
"0": {
"@context": "https://schema.org",
"@type": "Organization",
"name": "Freya",
"url": "https://www.freyalingerie.com/uk/en/",
"logo": "https://media.freyalingerie.com/medias/logo-freya.svg?context=bWFzdGVyfGltYWdlc3w0MTY5fGltYWdlL3N2Zyt4bWx8YVcxaFoyVnpMMmhsT1M5b05XVXZPRGc0T0RBM01UYzBPVFkyTWk1emRtY3xiNWZlYmZiN2E2NTc2OWU2YWE0ODhmZDFhNWE5ZTcxNzI5MmQ3MjdiNDRlZGIzN2JkOTJkYjY5MGJjMjA0Nzkx",
"address": {
"@type": "PostalAddress",
"streetAddress": "The Corsetry Factory, Rothwell Road",
"addressLocality": "Desborough",
"addressRegion": "Northamptonshire",
"postalCode": "NN14 2PG",
"addressCountry": "GB"
},
"sameAs": [
"https://www.facebook.com/freyalingerie/",
"https://www.instagram.com/freyalingerie/",
"https://twitter.com/FreyaLingerie",
"https://www.pinterest.co.uk/freyalingerie/",
"https://www.tiktok.com/@freyalingerie?lang=en"
],
"_truncated": true,
"_original_size": 19739
},
"1": {
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Freya",
"url": "https://www.freyalingerie.com/uk/en/",
"_truncated": true,
"_original_size": 19739
},
"2": {
"@context": "https://schema.org",
"@type": "ImageObject",
"contentUrl": "https://media.freyalingerie.com/medias/logo-freya.svg?context=bWFzdGVyfGltYWdlc3w0MTY5fGltYWdlL3N2Zyt4bWx8YVcxaFoyVnpMMmhsT1M5b05XVXZPRGc0T0RBM01UYzBPVFkyTWk1emRtY3xiNWZlYmZiN2E2NTc2OWU2YWE0ODhmZDFhNWE5ZTcxNzI5MmQ3MjdiNDRlZGIzN2JkOTJkYjY5MGJjMjA0Nzkx",
"name": "Freya",
"_truncated": true,
"_original_size": 19739
},
"3": {
"@context": "http://schema.org",
"@type": "ImageObject",
"contentUrl": "https://media.freyalingerie.com/medias/Freya-UK-Homepage-Herobannner-Swimwear-April-SS26-MOB.jpg?context=bWFzdGVyfGltYWdlc3w1MzI3NHxpbWFnZS9qcGVnfGFHTTFMMmhpTVM4eE1URTFOamcyTURZd01ETTFNQzlHY21WNVlTMVZTeTFJYjIxbGNHRm5aUzFJWlhKdlltRnVibTVsY2kxVGQybHRkMlZoY2kxQmNISnBiQzFUVXpJMkxVMVBRaTVxY0djfGJhNWYzOTdmMzA1YTEzOTExNjk2ODI0ODZjYTZlZWU5NDNlNmY5ZWExZjNmZDA3NWEyY2Y5ZGQyOTdkZTViZDA",
"name": "",
"_truncated": true,
"_original_size": 19739
},
"4": {
"@context": "http://schema.org",
"@type": "ImageObject",
"contentUrl": "https://media.freyalingerie.com/medias/Freya-UK-Homepage-Herobannner-Lingerie-April-SS26-MOB.jpg?context=bWFzdGVyfGltYWdlc3w0ODY5N3xpbWFnZS9qcGVnfGFEZGxMMmhoTVM4eE1URTFOamcyTURFM05ETTJOaTlHY21WNVlTMVZTeTFJYjIxbGNHRm5aUzFJWlhKdlltRnVibTVsY2kxTWFXNW5aWEpwWlMxQmNISnBiQzFUVXpJMkxVMVBRaTVxY0djfDY3ZDQ2YTg2YjFiMjJiYjBlMzU5N2VkYWNlNjkwY2EyMTUxZmJiZmFkMjBkYmQyNjhjNjU1YTY4ZWM4YjU3YzA",
"name": "",
"_truncated": true,
"_original_size": 19739
},
"_items_truncated": true
}
/uk/en/swimwear/c/20/
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Freya",
"url": "https://www.freyalingerie.com/uk/en/"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"contentUrl": "https://media.freyalingerie.com/medias/logo-freya.svg?context=bWFzdGVyfGltYWdlc3w0MTY5fGltYWdlL3N2Zyt4bWx8YVcxaFoyVnpMMmhsT1M5b05XVXZPRGc0T0RBM01UYzBPVFkyTWk1emRtY3xiNWZlYmZiN2E2NTc2OWU2YWE0ODhmZDFhNWE5ZTcxNzI5MmQ3MjdiNDRlZGIzN2JkOTJkYjY5MGJjMjA0Nzkx",
"name": "Freya"
},
{
"@context": "http://schema.org",
"@type": "ImageObject",
"contentUrl": "https://media.freyalingerie.com/medias/Freya-UK-PLPBanner-Swimwear-MOB-V2.png?context=bWFzdGVyfHJvb3R8MjU4M3xpbWFnZS9wbmd8YUdSbUwyaGtZUzg1T1RBMU56a3dORFV4TnpReUwwWnlaWGxoTFZWTExWQk1VRUpoYm01bGNpMVRkMmx0ZDJWaGNpMU5UMEl0VmpJdWNHNW58N2VkMjNiNjQwZGY3MGM1YjI0YTMwMjRkOWE2NmM0NmZiNDY2MGUxYmY1Y2FhYTY5ZGViZTgzNzlmMjZiYzA1Mw",
"name": ""
},
{
"itemListElement": [
{
"position": 1,
"item": {
"name": "Swimwear",
"@id": "https://www.freyalingerie.com/uk/en/swimwear/c/20/"
},
"@type": "ListItem"
}
],
"@context": "https://schema.org",
"@type": "BreadcrumbList"
},
{
"name": "Freya",
"logo": "https://media.freyalingerie.com/medias/logo-freya.svg?context=bWFzdGVyfGltYWdlc3w0MTY5fGltYWdlL3N2Zyt4bWx8YVcxaFoyVnpMMmhsT1M5b05XVXZPRGc0T0RBM01UYzBPVFkyTWk1emRtY3xiNWZlYmZiN2E2NTc2OWU2YWE0ODhmZDFhNWE5ZTcxNzI5MmQ3MjdiNDRlZGIzN2JkOTJkYjY5MGJjMjA0Nzkx",
"url": "https://www.freyalingerie.com/uk/en",
"address": [
{
"@type": "PostalAddress"
}
],
"sameAs": [],
"@context": "https://schema.org",
"@type": "Organization"
}
]
/uk/en/lingerie/c/10/
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Freya",
"url": "https://www.freyalingerie.com/uk/en/"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"contentUrl": "https://media.freyalingerie.com/medias/logo-freya.svg?context=bWFzdGVyfGltYWdlc3w0MTY5fGltYWdlL3N2Zyt4bWx8YVcxaFoyVnpMMmhsT1M5b05XVXZPRGc0T0RBM01UYzBPVFkyTWk1emRtY3xiNWZlYmZiN2E2NTc2OWU2YWE0ODhmZDFhNWE5ZTcxNzI5MmQ3MjdiNDRlZGIzN2JkOTJkYjY5MGJjMjA0Nzkx",
"name": "Freya"
},
{
"@context": "http://schema.org",
"@type": "ImageObject",
"contentUrl": "https://media.freyalingerie.com/medias/Freya-UK-PLPBanner-Lingerie-MOB.png?context=bWFzdGVyfHJvb3R8MjM2NnxpbWFnZS9wbmd8YURrekwyZzFNaTg1T1RBd05UWXlORFE0TkRFMEwwWnlaWGxoTFZWTExWQk1VRUpoYm01bGNpMU1hVzVuWlhKcFpTMU5UMEl1Y0c1bnw2MzdkNGNiNDZhZGM3ZTNmMjk0YzA5YzgzOGY2ZTVlMjAxOGJiM2U5ZDgzNzUzNjk3ZTE5NzM5NGUxNTI3ODRh",
"name": ""
},
{
"itemListElement": [
{
"position": 1,
"item": {
"name": "Lingerie",
"@id": "https://www.freyalingerie.com/uk/en/lingerie/c/10/"
},
"@type": "ListItem"
}
],
"@context": "https://schema.org",
"@type": "BreadcrumbList"
},
{
"name": "Freya",
"logo": "https://media.freyalingerie.com/medias/logo-freya.svg?context=bWFzdGVyfGltYWdlc3w0MTY5fGltYWdlL3N2Zyt4bWx8YVcxaFoyVnpMMmhsT1M5b05XVXZPRGc0T0RBM01UYzBPVFkyTWk1emRtY3xiNWZlYmZiN2E2NTc2OWU2YWE0ODhmZDFhNWE5ZTcxNzI5MmQ3MjdiNDRlZGIzN2JkOTJkYjY5MGJjMjA0Nzkx",
"url": "https://www.freyalingerie.com/uk/en",
"address": [
{
"@type": "PostalAddress"
}
],
"sameAs": [],
"@context": "https://schema.org",
"@type": "Organization"
}
]
/uk/en/active/c/30/
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Freya",
"url": "https://www.freyalingerie.com/uk/en/"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"contentUrl": "https://media.freyalingerie.com/medias/logo-freya.svg?context=bWFzdGVyfGltYWdlc3w0MTY5fGltYWdlL3N2Zyt4bWx8YVcxaFoyVnpMMmhsT1M5b05XVXZPRGc0T0RBM01UYzBPVFkyTWk1emRtY3xiNWZlYmZiN2E2NTc2OWU2YWE0ODhmZDFhNWE5ZTcxNzI5MmQ3MjdiNDRlZGIzN2JkOTJkYjY5MGJjMjA0Nzkx",
"name": "Freya"
},
{
"@context": "http://schema.org",
"@type": "ImageObject",
"contentUrl": "https://media.freyalingerie.com/medias/Freya-UK-PLPBanner-Active-Active-MOB.png?context=bWFzdGVyfHJvb3R8MjY0N3xpbWFnZS9wbmd8YUdWbEwyZzBPUzg1T1RBd05UTTRNemsyTnpBeUwwWnlaWGxoTFZWTExWQk1VRUpoYm01bGNpMUJZM1JwZG1VdFFXTjBhWFpsTFUxUFFpNXdibWN8NzI1NDU2OWZlZWNjZjQ4MWJjNTBhOTM1NmYzYTM0ZTg5NDMwZjdhNzdlMThlMTRkYWNhN2FkZDU0MDgzOTgwZg",
"name": ""
},
{
"itemListElement": [
{
"position": 1,
"item": {
"name": "Active",
"@id": "https://www.freyalingerie.com/uk/en/active/c/30/"
},
"@type": "ListItem"
}
],
"@context": "https://schema.org",
"@type": "BreadcrumbList"
},
{
"name": "Freya",
"logo": "https://media.freyalingerie.com/medias/logo-freya.svg?context=bWFzdGVyfGltYWdlc3w0MTY5fGltYWdlL3N2Zyt4bWx8YVcxaFoyVnpMMmhsT1M5b05XVXZPRGc0T0RBM01UYzBPVFkyTWk1emRtY3xiNWZlYmZiN2E2NTc2OWU2YWE0ODhmZDFhNWE5ZTcxNzI5MmQ3MjdiNDRlZGIzN2JkOTJkYjY5MGJjMjA0Nzkx",
"url": "https://www.freyalingerie.com/uk/en",
"address": [
{
"@type": "PostalAddress"
}
],
"sameAs": [],
"@context": "https://schema.org",
"@type": "Organization"
}
]
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Information Density
0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence
0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof
0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint
0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority
0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score
0 / 100
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Information Density
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Semantic Alignment
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Trust & Proof
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Commodity Fingerprint
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Identity & Authority
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
B
BS Level
Fashion, Apparel & Accessories
44.7 Avg BS
Based on 2934 businesses audited.
✓ Less BS than average
Freya has 20.7 points less BS than the average for Fashion, Apparel & Accessories.
BS Detector
Fashion, Apparel & Accessories BS: Freya (freyalingerie.com)
https://freyalingerie.com
📍 Industry: Fashion, Apparel & Accessories
24
BS / 100
This is a high-substance, product-led site that uses marketing fluff as a light wrapper for a deeply technical utility. It avoids the typical traps of ‘ethical’ or ‘sustainable’ jargon by sticking to fit and support, which it proves through extensive sizing documentation.
Info Density
Power-words vs. Substance ratio.
9
30% BS
Semantic Coherence
Homepage promise vs. Sub-page reality.
0
0% BS
Trust & Proof
Verifiable evidence vs. Trust Theatre.
6
30% BS
Commodity Fingerprint
Detection of industry clichés/templates.
6
40% BS
Identity & Authority
Expert verifiability & Schema depth.
3
20% BS
First, provide a cited source or study link for the ‘80% wearing the wrong size’ claim to move it from marketing hearsay to authoritative proof. Second, introduce named experts or fitters within the Book Your Virtual Fitting section and anchor them with Person schema. Third, reduce the duplication of the size guide in the body text of every page and move it to a single authoritative URL to improve information density. Fourth, update the meta description for the Active category, which currently contains a stale reference to a ‘Black Friday sale’ in May.
The website is perfectly aligned with the Fashion, Apparel & Accessories industry, specifically niche-targeting the fuller bust segment. The content, terminology, and product inventory (bras, swimwear, activewear) confirm a high-fidelity industry match.
“The score of 24 is driven by the site's heavy reliance on technical data and inventory proof, which counteracts the standard fashion marketing cliches. The main penalties come from the duplication of sizing content (Information Density) and the use of uncited statistics (Trust and Proof).”
Verified Analysis Date: May 30, 2026
© 1EuroSEO Independent Evaluator — Non-Sponsored Result
Analysis Disclosure & Source Attribution
This training module utilizes a snapshot of public data from Freya, captured on May 30, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to Freya: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://freyalingerie.com to view the most current version of its content and learn from the source what this company is about and what it offers.