Training Example: goodr sunglasses – Review the Data, Give Your Score & Compare to the Real AI Evaluation

Industry Context — Common BS Fingerprints in Fashion, Apparel & Accessories
Generic Claims: premium quality fabrics, designed to last, fashion for every body, affordable luxury…
Red Flags: sustainable claims with no supply chain disclosure, handmade claims for mass-produced items, luxury positioning with fast-fashion pricing, model photos but no product flat-lay or detail shots…
Semantic Drift Patterns: homepage claims sustainable but no supply chain transparency, claims ethical production but no factory information, homepage shows luxury positioning but pricing is fast-fashion, claims handmade but product pages show industrial production…
Proof Expectations: specific material sourcing details and origins, factory names and locations for ethical claims, sustainability certifications (GOTS, OEKO-TEX, B Corp), real product photography with accurate color representation…

goodr sunglasses

(https://goodr.com) 📸 Data Snapshot: May 27, 2026

Analyze the raw signals below. How would a machine score this business’s credibility?

Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.

🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Fun & Affordable Sunglasses – goodr sunglasses (https://goodr.com)
Title

Fun & Affordable Sunglasses – goodr sunglasses

Meta

Shop goodr's affordable active sunglasses. No Slip. No Bounce. All Polarized. All Fun. "Hands down the best shades ever invented." -Everyone

H1 goodr Sunglasses
H2 Active Eyewear for Anyone
H2 NO SLIP. NO BOUNCE. ALL POLARIZED. ALL FUN.
H2 BEST-SELLING SHADES
H2 WE HAVE OVER 100,095 5-STAR REVIEWS AND COUNTING!!!
H2 goodr In the Wild
H2 In the press
H2 Stay up to date
H2 Get in Touch
H2 Come Say Hey
H2 The Details
H2 Added to your cart:
H3 Bosley's Basset Hound Dreams
H3 A Unicorn's Calamity
H3 WHAT'S NEW
H3 Kitty Hawkers' Ray Blockers
H3 Fade-er-ade Shades
H3 Frequent Skymall Shoppers
H3 Swedish Meatball Hangover
H4 A Unicorn's Calamity
H4 Amelia Earhart Ghosted Me
H4 Beelzebub's Bourbon Burpees
H4 It's Noir, Darling
NAV_HEADER_HEADING_REPEATED_BODY All Styles — goodr sunglasses (https://goodr.com/collections/all-styles/)
Title

All Styles — goodr sunglasses

H1 All Styles
H2 Stay Up to Date
H2 A Pair for Every Style, Shop All Sunglasses From goodr
H2 Built for Performance, Made for Fun
H2 Frequently Asked Questions About goodr Styles
H2 Get in Touch
H2 Come Say Hey
H2 The Details
H2 Added to your cart:
H3 FILTER
H3 How do I know which goodr style is right for me?
H3 Are all goodr sunglasses polarized?
H3 Do goodrs really stay on during workouts or runs?
H3 Can I return or exchange a pair if it doesn’t fit right?
H4 SORT BY
H4 Frame shape
H4 Head size
H4 Lens type
H4 Lens color
H4 Frame color
H4 PRICE
NAV_HEADER_REPEATED Prescription Sunglasses | goodr — goodr sunglasses (https://goodr.com/collections/prescription-goodr/)
Title

Prescription Sunglasses | goodr — goodr sunglasses

Meta

Skip the trip to the optometrist – get your prescription sunglasses today and look better than ever with goodr's fashionable frames at an affordable price!

H1 Prescription
H2 GET 'EM IN YOUR PRESCRIPTION
H2 goodr x lensabl
H2 Introduction
H2 What Are Prescription Sunglasses?
H2 Lenses to Choose From
H2 Popular Frame Options
H2 Conclusion
H2 FAQs
H2 Stay Up to Date
H2 Get in Touch
H2 Come Say Hey
H2 The Details
H2 Added to your cart:
H3 Filters
H3 Prescription Lenses
H3  Non-Prescription
H3 Tinted Lenses
H3 Blue-Light Blocking Lenses
H3 Affordable Frames
H3 Smaller Heads
H3  Larger Heads
H3 How much do prescription sunglasses cost?
H3 Are prescription sunglasses covered by insurance?
H3 Are prescription sunglasses worth it?
H4 Sort By
H4 Threaten Me With a Good Time
H4 A Unicorn's Calamity
H4 Bosley's Basset Hound Dreams
H4 Amelia Earhart Ghosted Me
H4 Going to Valhalla…Witness!
H4 Mick And Keith's Midnight Ramble
H4 Nine Dollar Pour Over
H4 Flamingos On A Booze Cruise
H4 Whiskey Shots With Satan
H4 Silverback Squat Mobility
H4 Iced By Yetis
H4 Operation: Blackout
H4 Electric Dinotopia Carnival
H4 Hooked on Onyx
H4 Beelzebub's Bourbon Burpees
H4 Donkey Goggles
H4 It’s Not Black It’s Obsidian
H4 Midnight Ramble at the Circle Bar
H4 Add the Chrome Package
H4 Clubhouse Closeout
H4 Swedish Meatball Hangover
H4 Vanguard Visionary
H4 Do You Even Pistol, Flamingo?
H4 Hellhound Hallucinations
H4 Carl Is My Co-Pilot
H4 The Catwalk's Meow
H4 The Mod One Out
H4 Flamingo Couture
H4 Visible Light Transmission (VLT)
H4 Lens Colors and Potential Benefits
NAV_HEADER_HEADING_REPEATED_FOOTER Sunglasses Near Me | Store Locator — goodr sunglasses (https://goodr.com/pages/store-locator/)
Title

Sunglasses Near Me | Store Locator — goodr sunglasses

Meta

Find goodr sunglasses near you with our store locator! (Psst–they're closer than you think!) Discover local retailers to find your perfect fit today.

H1 STORE LOCATOR
H2 CAN'T FIND A STORE?
H2 Stay up to date
H2 Get in Touch
H2 Come Say Hey
H2 The Details
H2 Added to your cart:
H4 A Unicorn's Calamity
H4 Amelia Earhart Ghosted Me
H4 Nine Dollar Pour Over
H4 Hooked on Onyx
H4 It's Noir, Darling
H4 Voight-Kampff Vision
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://goodr.com) Fun & Affordable Sunglasses – goodr sunglasses
[IMG: Active Sunglasses for Anyone]

[IMG: Active Sunglasses for Anyone]
[H2]
Active Eyewear for Anyone
Shop All Styles

[H2]
NO SLIP. NO BOUNCE. ALL POLARIZED. ALL FUN.

[IMG: Three-quarter angle view of square brown tortoiseshell sunglasses with brown non-reflective lenses on a white background.]

[H3]
Bosley's Basset Hound Dreams

$30

[IMG: goodr sunglasses with black lenses and frames on a white background.]

[H3]
A Unicorn's Calamity

$30

[H3]
WHAT'S NEW

[H2]
BEST-SELLING SHADES

Our greatest hits, no skips.

[IMG: goodr sunglasses with black lenses and frames on a white background.]

[IMG: A Unicorn]

OG

[H4] A Unicorn's Calamity
(+34 Colors)

$30

ADD TO BAG + | $30

+

[IMG: Three-quarter angle view of brown tortoiseshell aviator sunglasses with brown non-reflective lenses on a white background.]

[IMG: Front view of brown tortoiseshell aviator sunglasses with brown non-reflective lenses on a white background.]

MACH G

[H4] Amelia Earhart Ghosted Me
(+14 Colors)

$40

ADD TO BAG + | $40

+

For Big Heads

[IMG: Three-quarter angle view of large square-shaped black sunglasses with mirrored amber lenses.]

[IMG: Front view of large square-shaped black sunglasses with mirrored amber lenses.]

BFG

[H4] Beelzebub's Bourbon Burpees
(+11 Colors)

$40

ADD TO BAG + | $40

+

[IMG: Black cat eye sunglasses with gold accents on the frame.]

[IMG: It]

GLAM G

[H4] It's Noir, Darling
(+9 Colors)

$40

ADD TO BAG + | $40

+

[H2]
WE HAVE OVER

100,095

5-STAR REVIEWS AND COUNTING!!!

[IMG: Three-quarter angle view of brown tortoiseshell aviator sunglasses with brown non-reflective lenses on a white background.]

[H3]

[H4]

Shop top rated
Shop All Styles

[H2]
goodr In the Wild

Fresh looks from our flock

[H3]
Kitty Hawkers' Ray Blockers

[H3]
Fade-er-ade Shades

[H3]
Frequent Skymall Shoppers

[H3]
Swedish Meatball Hangover

[H2]
In the press

[IMG: WIRED]

[IMG: 2024 WOMEN]

[IMG: 2024 WINTER GEAR GUIDE OUTSIDE WITH BACKPACKER AND SKI]

[IMG: "2023 Live Strong .Com Editor]

[IMG: RUNNER]
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SUB-PAGE (https://goodr.com/collections/all-styles/) All Styles — goodr sunglasses
[H2]
A Pair for Every Style, Shop All Sunglasses From goodr

The sunglasses market can sometimes feel like a chaotic maze of choice, over-engineered, overpriced, and just overwhelming. But we’re here to uncomplicate things because all goodr sunglasses speak to our coveted Four F’s: Fun, Fashionable, Functional, and ‘Ffordable. Any choice you make is the right choice around here.With every design and style, you can find a pair to fit your lifestyle, whether you're chasing clarity on the trails or comfort on the couch. That includes runners, golfers, lifters, loungers, and everyone in between (yep, even if your last run was on snowy roads or a sprint through the airport). Some of our best sellers have become fan favorites because they deliver both visual comfort and personality in every lens. All sunnies feature goodr’s signature no-slip grip and lightweight no-bounce design, keeping your shade secure, so they stay on your noggin. Take them on a hike, beach day, brunch crawl, or couch nap, we won’t judge. goodrs are meant to be worn how you live. Get quality, keep your cash, and look good while doing it.
[H2] Built for Performance, Made for Fun
Harmful rays? We don’t know her. All goodr sunglasses are packed with UV400 protection. Every lens is designed for clarity and built to handle water, sweat, and whatever chaos life throws at you. From snow glare on winter hikes to dusty roads in summer heat, our lenses keep your vision clear. So go ahead, run, walk, and chill without frying your eyeballs. Pair that with our no-bounce, snug fit, and you’re basically set to outrun your responsibilities!We take play and performance seriously, so when you move, goodrs won’t. They’ll cling on so hard, you’ll want to call a break. But guess what? You’ll keep coming back for more. They always do. Isn’t that what you want, though? Eyewear that keeps up with every movement, every step, every PR you break. Yeah, exactly.

[H2] Frequently Asked Questions About goodr Styles

[H3] How do I know which goodr style is right for me?

If you like ‘em, they’re the right fit. But we get it, you want them to look good AND feel good.A great place to start is by knowing your face shape. Need help? Check out our size guide and these tips and tricks. Once you’ve nailed your size, it’s time to play dress up! Pick out the designs and color combinations that match your vibe, from classic looks to new arrivals, you'll want to flex ASAP. Don’t stop until you’re totally obsessed.

[H3] Are all goodr sunglasses polarized?

You bet!!! All goodr sunglasses come with polarized lenses to keep annoying sun glare from stealing your spotlight and maximize visual comfort plus clarity in bright conditions. We want you to keep your eyes on the fun, not the sun. They’ve even come with protection—UV protection that is (tell your friends).

[H3] Do goodrs really stay on during workouts or runs?

Short answer: Yes. Long answer: YESSSSSS.goodr sunglasses won’t slip, bounce, or slide. We pinky promise. And we take those seriously around here. No matter what kind of person you are, runner, lifter, or brunch enthusiast, our classic no-bounce fit has you covered. Thanks to our special no-slip grip coating and no-bounce, lightweight frames, our sunglasses aren’t going anywhere. Parkour? No slip. Hoverboard burpees? No bounce. So go ahead, bring on your most extreme, chaotic moves.

[H3] Can I return or exchange a pair if it doesn’t fit right?

Yep! If your new shades aren’t totally vibing with your face, we’ll take them back or swap them out. We make it easy and hassle-free with our 30-day return policy.Ready to find the sunglasses of your shadiest dreams? Ready to shop the best sellers, explore new arrivals, or find your next classic shade? Clear the noise and step into clarity with goodr. You’re in the right place!
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SUB-PAGE (https://goodr.com/collections/prescription-goodr/) Prescription Sunglasses | goodr — goodr sunglasses
Get your prescription SUNNIES OR GLASSES powered by lensablin your favorite no slip, no bounce goodr frames!!!

[IMG: Man wearing pink retro aviator sunglasses.]

[IMG: A pair of dusty rose pink goodr sunglasses with muted orange lenses on a white background.]

[IMG: RETRO G]

RETRO G

[H4] Threaten Me With a Good Time

[IMG: RETRO G]

RETRO G
ON LENSABL

[IMG: A closeup of a woman]

[IMG: goodr sunglasses with black lenses and frames on a white background.]

[IMG: OG]

OG

[H4] A Unicorn's Calamity

[IMG: OG]

OG
ON LENSABL

[IMG: A woman with dark hair wearing brown tortoiseshell sunglasses with brown lenses laughs in the sunshine.]

[IMG: Three-quarter angle view of square brown tortoiseshell sunglasses with brown non-reflective lenses on a white background.]

[IMG: OG]

OG

[H4] Bosley's Basset Hound Dreams

[IMG: OG]

OG
ON LENSABL

[IMG: A woman in a bomber jacket and brown tortoiseshell aviator sunglasses looks out, an airplane hanger reflected in the lenses.]

[IMG: Three-quarter angle view of brown tortoiseshell aviator sunglasses with brown non-reflective lenses on a white background.]

[IMG: MACH G]

MACH G

[H4] Amelia Earhart Ghosted Me

[IMG: MACH G]

MACH G
ON LENSABL

[IMG: A smiling man wearing reflective sunglasses, capturing the reflections of people and outdoor surroundings, enjoying a relaxed moment in a sunny setting.]

[IMG: A pair of grey, square shaped sunglasses on a white background.]

[IMG: OG]

OG

[H4] Going to Valhalla...Witness!

[IMG: OG]

OG
ON LENSABL

[IMG: A woman in a curly gray mullet wig looks off to the side wearing black sunglasses with blue reflective lenses.]

[IMG: Three-quarter angle view of square-shaped black sunglasses with polarized reflective blue lenses.]

[IMG: OG]

OG

[H4] Mick And Keith's Midnight Ramble

[IMG: OG]

OG
ON LENSABL

[IMG: A hipster barista judgmentally glares ahead wearing brown tortoiseshell sunglasses with brown non-reflective lenses.]

[IMG: Three-quarter angle view of round brown tortoiseshell sunglasses with non-reflective brown circle-shaped lenses.]

[IMG: CIRCLE G]

CIRCLE G

[H4] Nine Dollar Pour Over

[IMG: CIRCLE G]

CIRCLE G
ON LENSABL

[IMG: A man and woman wearing hot pink sunglasses with teal lenses laugh while lounging on a tropical beach.]

[IMG: Three-quarter angle view of pink sunglasses with teal reflective lenses.]

[IMG: OG]

OG

[H4] Flamingos On A Booze Cruise

[IMG: OG]

OG
ON LENSABL

[IMG: A woman in black sunglasses with amber reflective lenses wearing a flame-patterned shirt and headband laughs.]

[IMG: Three-quarter angle view of square-shaped black sunglasses with mirrored amber lenses.]

[IMG: OG]

OG

[H4] Whiskey Shots With Satan

[IMG: OG]

OG
ON LENSABL

[IMG: A woman wearing gray sunglasses with polarized green reflective lenses, smiling as she looks off to the side.]

[IMG: Three-quarter angle view of square-shaped sunglases with a gray translucent frame and green reflective lenses.]

[IMG: OG]

OG

[H4] Silverback Squat Mobility

[IMG: OG]

OG
ON LENSABL

[IMG: A woman in a white furry hat and white sunglasses with blue mirrored lenses looks to the side, a weight bench behind her.]

[IMG: Three-quarter angle view of square-framed white sunglasses with blue reflective polarized lenses.]

[IMG: OG]

OG

[H4] Iced By Yetis

[IMG: OG]

OG
ON LENSABL

[IMG: A woman in a black jumpsuit and black aviator sunglasses with black non-reflective lenses looks ahead fiercely.]

[IMG: Three-quarter angle view of black aviator sunglasses with black non-reflective lenses.]

[IMG: MACH G]

MACH G

[H4] Operation: Blackout

[IMG: MACH G]

MACH G
ON LENSABL

[IMG: A woman with rainbow plastic necklaces and baby blue sunglasses with purple reflective lenses grunts ferociously at a gym.]

[IMG: Three-quarter angle view of baby blue sunglasses with polarized purple reflective lenses.]

[IMG: OG]

OG

[H4] Electric Dinotopia Carnival

[IMG: OG]

OG
ON LENSABL

For Big Heads

[IMG: Hooked on Onyx-BFGs-RUN goodr-4-goodr sunglasses]

[IMG: Hooked on Onyx-BFGs-RUN goodr-1-goodr sunglasses]

[IMG: BFG]

BFG

[H4] Hooked on Onyx

[IMG: BFG]

BFG
ON LENSABL

For Big Heads

[IMG: A tattooed strong man wearing large square-shaped black sunglasses with mirrored amber lenses looks off the side.]

[IMG: Three-quarter angle view of large square-shaped black sunglasses with mirrored amber lenses.]

[IMG: BFG]

BFG

[H4] Beelzebub's Bourbon Burpees

[IMG: BFG]

BFG
ON LENSABL

[IMG: A woman in a bright orange outfit stands on a football field wearing bright orange sunglasses with blue mirrored lenses.]

[IMG: Three-quarter angle view of translucent bright orange sunglasses with blue reflective lenses on a white background.]

[IMG: OG]

OG

[H4] Donkey Goggles

[IMG: OG]

OG
ON LENSABL

[IMG: A smiling hipster woman in a black hat and round black sunglasses with non-reflective black lenses looks off to the side.]

[IMG: Three-quarter angle view of retro-inspired black round sunglasses with non-reflective black lenses.]

[IMG: CIRCLE G]

CIRCLE G

[H4] It’s Not Black It’s Obsidian

[IMG: CIRCLE G]

CIRCLE G
ON LENSABL

[IMG: A hipster man wearing round black sunglasses with blue reflective lenses looks into the distance, holding a vinyl record.]

[IMG: Three-quarter angle view of retro-inspired black round sunglasses with circle-shaped mirrored blue lenses.]

[IMG: CIRCLE G]

CIRCLE G

[H4] Midnight Ramble at the Circle Bar

[IMG: CIRCLE G]

CIRCLE G
ON LENSABL

[IMG: A man looks over his shoulder with black and chrome aviator sunglasses slid down his nose.]

[IMG: Three-quarter angle view of aviator sunglasses with black frames and chrome reflective lenses on a white background.]

[IMG: MACH G]

MACH G

[H4] Add the Chrome Package

[IMG: MACH G]

MACH G
ON LENSABL

[IMG: A smiling woman in a collared shirt at a golf clubhouse wears gray aviator sunglasses with non-reflective lenses.]

[IMG: Three-quarter angle view of matte gray aviator sunglasses with non-reflective black lenses on a white background.]

[IMG: MACH G]

MACH G

[H4] Clubhouse Closeout

[IMG: MACH G]

MACH G
ON LENSABL

[IMG: Swedish Meatball Hangover-The OGs-RUN goodr-4-goodr sunglasses]

[IMG: Swedish Meatball Hangover-The OGs-RUN goodr-1-goodr sunglasses]

[IMG: OG]

OG

[H4] Swedish Meatball Hangover

[IMG: OG]

OG
ON LENSABL

[IMG: A man in a stylish brown outfit wears brown tortoiseshell angled cat-eye sunglasses, smiling off to the side.]

[IMG: Three-quarter angle view of brown tortoiseshell angled cat-eye sunglasses with non-reflective brown lenses.]

[IMG: POP G]

POP G

[H4] Vanguard Visionary

[IMG: POP G]

POP G
ON LENSABL

For Big Heads

[IMG: A woman in a pink baseball uniform and pink sunglasses with blue reflective lenses smiles, leaning against a fence.]

[IMG: Three-quarter angle view of square-shaped, wide-fit pink sunglasses with blue reflective lenses.]

[IMG: BFG]

BFG

[H4] Do You Even Pistol, Flamingo?

[IMG: BFG]

BFG
ON LENSABL

For Big Heads

[IMG: A person wearing wide-fit brown tortoiseshell sunglasses with non-reflective brown lenses looks to the side, confident.]

[IMG: Three-quarter angle view of square-shaped, wide-fit tortoiseshell sunglasses with brown non-reflective lenses.]

[IMG: BFG]

BFG

[H4] Hellhound Hallucinations

[IMG: BFG]

BFG
ON LENSABL

[IMG: A fluffy stuffed flamingo wearing pink aviator sunglasses with mirrored reflective teal lenses.]

[IMG: Three-quarter angle view of pink aviator sunglasses with mirrored reflective teal lenses.]

[IMG: MACH G]

MACH G

[H4] Carl Is My Co-Pilot

[IMG: MACH G]

MACH G
ON LENSABL

[IMG: Close-up of a smiling person wearing tortoiseshell sunglasses against an orange background.]

[IMG: Cat-eye, tortoise shell goodr sunglasses]

[IMG: GLAM G]

GLAM G

[H4] The Catwalk's Meow

[IMG: GLAM G]

GLAM G
ON LENSABL

[IMG: A woman in a retro black and white outfit poses in white angled cat-eye sunglasses with black non-reflective lenses.]

[IMG: Three-quarter angle view of white angled cat-eye sunglasses with non-reflective black lenses.]

[IMG: POP G]

POP G

[H4] The Mod One Out

[IMG: POP G]

POP G
ON LENSABL

[IMG: Woman wearing pink cat-eye sunglasses with blue lenses, and a white sun visor]

[IMG: Cat-eye goodr sunglasses with pink frames and blue lenses on a white background.]

[IMG: GLAM G]

GLAM G

[H4] Flamingo Couture

[IMG: GLAM G]

GLAM G
ON LENSABL

[IMG: GET]
DOCTOR’S ORDERS
[H2]
GET 'EM IN YOUR PRESCRIPTION
Get the performance, style, and pizazz of goodr sunnies with YOUR prescription lenses —optical/regular glasses or sunglasses!!! Finally, you can run, jump, swing, lift, serve, and swerve with crystal-clear vision and see how undeniably bangin’ you look.FRAMES STARTING AT $30

[H2]
goodr x lensabl

[H2] Introduction

You already knew goodr’s active sunglasses won’t slip or bounce no matter how sweaty you get–  but did you know they can also help you see sh*t? IT’S TRUE!!! Prescription sunglasses from goodr have officially arrived. Finally, you can be free from trying to awkwardly layer your goodrs over your regular glasses or sacrificing your style if sports goggles aren’t your jam. The exact look of goodr sunglasses is now available in your prescription.

[H2] What Are Prescription Sunglasses?

This one is pretty straightforward. Prescription sunglasses are literally just sunglasses that you can order with prescription lenses. Before, you could take a pair of goodrs to your optometrist and have them order lenses that could fit into the frames, but in addition to adding an extra in-person step (plus scheduling, plus co-pays) to the process, you didn’t have the guarantee of an exact color match for the lenses you’d receive.Now, you can simply select the pair of prescription goodr frames you’d like, then order the lenses directly through our partner Lensabl and get them delivered directly to your door.

[H2] Lenses to Choose From

You’ve got options when it comes to lenses for your goodr frames. Read on to learn about the specific types of lenses you can get in your frames below:
[H3] Prescription Lenses
Now that goodr is officially in the prescription sunglasses game, you can order select pairs of our top-selling active shades with your prescription lenses and get an exact match of the non-prescription look. Just select the frames and then you’ll be transported over to our partner Lensabl to enter the prescription you received from your optometrist and select all the other specifications. Need bifocals? Want a blue-light blocking coating? You can select all the upgrades you’d like and order directly through the site.
[H3]  Non-Prescription
But what if you want non-prescription lenses? If you wear contacts, you can pick from any of our regular non-prescription sunglasses. If you don’t wear contacts or need prescription sunglasses, it’s kinda weird that you’re on this page, but hey, we don’t judge. Check out your options and pick your new favorite shades today.
[H3] Tinted Lenses
Ever noticed sunglasses lenses come in a lot of different colors? Though it is indeed fashionable as f*ck, there are deeper reasons behind it as well. There are two big factors you should look for in your tinted lenses.
[H4] Visible Light Transmission (VLT)
The VLT refers to how much light can pass through the lens. So the higher the VLT, the more transparent the lens will be. If you can see your eyes through your sunglasses, they have a higher VLT than darker, mirrored lenses. High VLT sunglasses are great for lowlight conditions like going for a run at dawn or an evening biker ride. They’re also great for cloudy days to make sure enough light gets through to keep your vision sharp.Low VLT means less light can pass through the lens, making them an excellent choice for sunny days or bright overhead light. How do you know it’s a low VLT lens? You won’t be able to see your eyes through the lenses when you’re wearing them.
[H4] Lens Colors and Potential Benefits
There are several different lens colors you can choose from when selecting sunglasses with tinted lenses. Each color can offer different potential benefits. See below to figure out which tint is best for you.Green Lenses: provides even color perception, brightens up dark shadows, and cuts back on glare, which may help pop contrast. For a prime example, check out our Flamingos on a Booze Cruise sunglasses.Brown Lenses: Good for everyday conditions that may change throughout the day, can help pop contrast, and a slight red tint in the coloration may help improve depth perception. Want brown lenses? Check out our Bosley’s Basset Hound Dreams.Rose Lenses: The tint in these lenses can reduce eye strain and improve depth perception, boosting contrast and helping pop ground visibility. Although we don’t currently offer rose-tinted lenses in prescription, we’re working internally to add more options in the future. If you wear contacts, you can check out a pair of our Pineapple Painkillers for a fun tropical design and pink-tinted lenses.Yellow Lenses: Great for low-light conditions like overcast days, fog, or hazy mornings. Helps cut down on blue-violet lights from screens to potentially reduce eye strain.Blue Lenses: Reduces glare, enhances the ability to perceive colors, and gives additional definition to contours. Check out Mick and Keith’s Midnight Ramble sunnies.Black and Gray Lenses: As the darkest tint, these lenses are great for cutting down bright overhead light, minimizing glare, and providing true color perception. Our It’s Not Black, It’s Obsidian Circle G sunnies are a great example of these lenses in action.
[H3] Blue-Light Blocking Lenses
Looking for some blue-light-blocking clear lens glasses to reduce potential eyestrain? Just select clear when you’re ordering lenses on our partner site and you’ll be able to put clear lenses into any of the sunglasses frames currently offered in prescription.

[H2] Popular Frame Options

[H3] Affo
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SUB-PAGE (https://goodr.com/pages/store-locator/) Sunglasses Near Me | Store Locator — goodr sunglasses
Store Locator is loading from Storemapper...

[H2]
CAN'T FIND A STORE?

CHECK OUT SOME OUR BEST SELLING PRODUCTS

[IMG: A closeup of a woman]

[IMG: goodr sunglasses with black lenses and frames on a white background.]

OG

[H4] A Unicorn's Calamity

OG

$30

CHOOSE OPTIONS

+

[IMG: A woman in a bomber jacket and brown tortoiseshell aviator sunglasses looks out, an airplane hanger reflected in the lenses.]

[IMG: Three-quarter angle view of brown tortoiseshell aviator sunglasses with brown non-reflective lenses on a white background.]

MACH G

[H4] Amelia Earhart Ghosted Me

MACH G

$40

ADD TO BAG +

+

[IMG: A hipster barista judgmentally glares ahead wearing brown tortoiseshell sunglasses with brown non-reflective lenses.]

[IMG: Three-quarter angle view of round brown tortoiseshell sunglasses with non-reflective brown circle-shaped lenses.]

CIRCLE G

[H4] Nine Dollar Pour Over

CIRCLE G

$30

ADD TO BAG +

+

For Big Heads

[IMG: Hooked on Onyx-BFGs-RUN goodr-4-goodr sunglasses]

[IMG: Hooked on Onyx-BFGs-RUN goodr-1-goodr sunglasses]

BFG

[H4] Hooked on Onyx

BFG

$40

ADD TO BAG +

+

[IMG: A close-up of a person wearing black]

[IMG: Black cat eye sunglasses with gold accents on the frame.]

GLAM G

[H4] It's Noir, Darling

GLAM G

$40

ADD TO BAG +

+

Card

Card

[IMG: A woman with brown curly hair and bangs, wearing black square shaped sunglasses with reddish-orange reflective lenses]

[IMG: A pair of single lens goodr sunglasses with gray frames and orange/yellow reflective lenses on a white background.]

VRG

[H4] Voight-Kampff Vision

VRG

$40

ADD TO BAG +

+

[H2]

Added to your cart:

** total_quantity ** | ** unit_price ** / ** unit_measure **

(-)

Cart subtotal

Your ExpertVoice deal.
$[Deal Price]
$[Original Price]
Discount applied at checkout.

On sale now — lower than your ExpertVoice discount.

Not eligible for ExpertVoice discount.

You’ll see your ExpertVoice discount at checkout.
2509 chars
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
1281Review mentions (all pages)
4External proof links (all pages)
PageReviewsProof links
/ (home) 343 1
/collections/all-styles/ 328 1
/collections/prescription-goodr/ 302 1
/pages/store-locator/ 308 1
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
{
    "@context": "http://schema.org",
    "@type": "WebSite",
    "name": "goodr sunglasses",
    "url": "https://goodr.com"
}
/collections/all-styles/
[
    {
        "@context": "http://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "item": {
                    "@id": "https://goodr.com/collections",
                    "name": "Collections"
                }
            },
            {
                "@type": "ListItem",
                "position": 2,
                "item": {
                    "@id": "https://goodr.com/collections/all-styles",
                    "name": "All Styles"
                }
            }
        ]
    },
    {
        "@context": "http://schema.org",
        "@type": "WebSite",
        "name": "goodr sunglasses",
        "url": "https://goodr.com"
    }
]
/collections/prescription-goodr/
[
    {
        "@context": "http://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "item": {
                    "@id": "https://goodr.com/collections",
                    "name": "Collections"
                }
            },
            {
                "@type": "ListItem",
                "position": 2,
                "item": {
                    "@id": "https://goodr.com/collections/prescription-goodr",
                    "name": "Prescription Goodr"
                }
            }
        ]
    },
    {
        "@context": "http://schema.org",
        "@type": "WebSite",
        "name": "goodr sunglasses",
        "url": "https://goodr.com"
    }
]
/pages/store-locator/
[
    {
        "@context": "http://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "item": {
                    "@id": "/pages/store-locator",
                    "name": "STORE LOCATOR"
                }
            }
        ]
    },
    {
        "@context": "http://schema.org",
        "@type": "WebSite",
        "name": "goodr sunglasses",
        "url": "https://goodr.com"
    },
    {
        "@context": "https://schema.org/",
        "@type": "Organization",
        "url": "https://goodr.com/pages/store-locator#",
        "logo": {
            "@type": "ImageObject",
            "url": "https://goodr.com/pages/store-locator#"
        }
    }
]

Your Diagnosis

Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.

Information Density 0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence 0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof 0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint 0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority 0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score 0 / 100
💡 Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)

These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.

Information Density

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Semantic Alignment

Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.

Trust & Proof

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Commodity Fingerprint

Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.

Identity & Authority

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.

B
BS Level
Fashion, Apparel & Accessories
44.1 Avg BS

Based on 2064 businesses audited.

BS Detector

Fashion, Apparel & Accessories BS: goodr sunglasses (goodr.com)

https://goodr.com 📍 Industry: Fashion, Apparel & Accessories
24 BS / 100

goodr is a masterclass in ‘Branded Substance.’ It uses an aggressive layer of absurdist fluff to deliver a very high-density, high-transparency retail experience that provides more technical detail and price certainty than most luxury competitors.

Info Density Power-words vs. Substance ratio.
8
27% BS
Semantic Coherence Homepage promise vs. Sub-page reality.
2
10% BS
Trust & Proof Verifiable evidence vs. Trust Theatre.
7
35% BS
Commodity Fingerprint Detection of industry clichés/templates.
4
27% BS
Identity & Authority Expert verifiability & Schema depth.
3
20% BS

Verify the claim of 100,095 5-star reviews by linking to a live, third-party review aggregator page. Update the press section with 2025 or 2026 mentions to avoid the appearance of stale credibility. Add specific material composition details (e.g., TR-90 frames) to the product pages to satisfy technical proof expectations. Implement Organization schema with sameAs links to official social profiles and Wikipedia if applicable.

The website perfectly aligns with the Fashion, Apparel & Accessories industry, specifically the active eyewear niche. The content consistently focuses on product specifications like polarization, UV400 protection, and frame fit for athletes.

“The score of 24 is driven by the brand's high uniqueness and consistency. Small penalties were applied in Trust and Proof due to the unverified 100k review claim and in Information Density for the use of non-descriptive product names as H3 headings. The site's technical implementation is solid, preventing higher scores in Identity and Authority.”

Verified Analysis Date: May 27, 2026 © 1EuroSEO Independent Evaluator — Non-Sponsored Result