Training Example: Johnston & Murphy – Review the Data, Give Your Score & Compare to the Real AI Evaluation

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[H1] PRIVACY POLICY

Welcome to the Johnston & Murphy Web Site ("Site"). The "Site" is owned and controlled by Genesco Inc. ("Genesco", "We", or "Us"). Please review the following basic rules that govern your use of our Site (the "Agreement"). Please note that your use of our Site means that you agree to those rules.

This Privacy Policy was last updated on: November 21, 2025.

[H1] CHANGES IN PRIVACY POLICY

We may from time to time change these rules. We will notify users of the site of any changes by posting the revised policy reflecting them with a new effective date on this page. Your use of our Site following any such change means that you agree to the rules as changed. These rules--specifically including the "Privacy and Customer Information Policy" below--apply to this website only and not to any other website or business activity of Genesco, Johnston & Murphy or any other division of Genesco.

[H1] PRIVACY AND CUSTOMER INFORMATION POLICY

Data Collection: We currently collect the categories of personal information listed in the “Categories of Personal Information We Collect” section below, and we may use the data for the purposes identified for in the “Purposes for which Categories Will Be Used” section below.   As permitted by applicable law, we may use and disclose all of the personal information that we collect in order to:

Comply with federal, state, or local laws;
Comply with a civil, criminal, or regulatory inquiry, investigation, subpoena, or summons by federal, state, or local authorities;
Cooperate with law enforcement agencies concerning conduct or activity that we, a service provider, or a third party reasonably and in good faith believe may violate federal, state, or local law;
Exercise or defend legal claims; and
Collect, use, retain, sell, or disclose consumer information that is deidentified or in the aggregate consumer information.

Categories of Personal Information We Collect:  We collect the following categories of personal information:

Identifiers, this includes, real name, alias, postal address, unique personal identifier, online identifier Internet Protocol (IP) address, email address, account name, or other similar identifiers
Categories of personal information described in California’s data breach notification law, this includes, name, signature, physical characteristics or description, address, telephone number, education, employment, employment history, credit card number, debit card number, or any other financial information
Protected classifications under California or federal law, this includes, birthdate/age or gender
Commercial information, this includes, records of personal property, products or services (work, labor, and services, including services furnished in connection with the sale or repair of goods) purchased, obtained, or considered, or other purchasing or consuming histories or tendencies
Internet or other electronic network activity information, this includes, browsing history; search history; internet service provider (ISP); type of computer; type of web browser; URLs of any referring or exited webpages; operating system; information about your interaction with the Site or advertisements on it; data about which pages you visit; the date and time of your visit; your domain server; and your browser type

If you receive email communications from us, we may use certain tools to capture data related to if/when you open our message and if/when you click on any links or banners it contains.  Other information collected through this email tracking feature includes:  your email address, the date and time of your “click” on the email, a message number, the name of the list from which the message was sent, a tracking URL number, and a destination page.

When you engage with any of the social media platforms under our management, or the management of our corporate subsidiaries and affiliates, we will collect and aggregate the personal information that is tied to your account (for example, your name, username, email address, and location) and your engagement with us, including all content, messages, and information that you provide to us.  [We may also utilize a chatbot when responding to direct messages from you.]

Please see the “Cookies and Similar Technologies” section of this Policy for more information, including information about the specific technologies in use.

Geolocation data, this includes, location data automatically collected during use of the Site; location data provided when locating stores; shipping and billing address; [beacons; geofencing; geotargeting]
Audio, electronic, visual, thermal, olfactory, or similar information, this includes, call center recordings and electronic communications with us
Interences, this includes, derivation of information, data, assumptions, or conclusions from facts, evidence, or another source of information or data) drawn from any of the information identified above to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes

Purposes for which Categories Will Be Used: We use the categories of personal information identified above to:

Process your purchases and returns
Process your payments and refunds;
Detect fraud and prevent loss;
Provide you with catalogs and information about our products and services;
Contact you about products or services that may be of interest to you;
Enable you to track the status of your purchase or return;
Establish and maintain your user account with us;
Manage our relationship with you;
Allow you to contact us and facilitate your communication with us;
Respond to your feedback, requests, questions, or inquiries;
Register you for our email or text message distribution lists;
Send you periodic emails or text messages;
Administer a contest, sweepstakes, promotion, or survey;
Administer our birthday club rewards program;
Enable you to share reviews, comments, questions, and answers and to show you as a verified buyer;
Provide you more tailored advertising;
Operate the Site and prepare aggregate traffic information (which we may share with our affiliates and advertisers);
Recognize your browser/device and remember your preferences and interactions
Operate, enable, and improve the Site and its content/functionality;
Understand how you interact with the Site and enhance your experience on the Site by providing a more personal and interactive experience;
Track visits to the Site and usage analytics (e.g. page response times, download errors, length of visit, webpages visited, etc.);
Manage and maintain the security of the Site;
Provide notice of changes to the Site or the services we offer or provide through it;
Conduct research and analysis and improve our products and marketing efforts;
Determine and track customer interests, needs, and preferences;
Engage with you on social media;
Operate our business;
Develop new products and services;
Improve our customer service;
Maintain insurance for our business;
Maintain our inventory records and perform our accounting and audit functions;
Facilitate corporate mergers, acquisitions, reorganizations, dissolutions, or other transfers;
Ensure safety of person or property; and
Ask if you would like for us to share your information with third parties.

Additional Data Collection and Uses: We will not collect categories of personal information other than those disclosed above without providing a new notice at collection. In addition, we will not use your personal information for any purpose other than those disclosed above. If we intend to use your personal information for a purpose that was not previously disclosed in the notice at collection, we will directly notify you of the new use and obtain consent from you to use it for the new purpose.

Is entry of personal information required? You may choose not to provide us with personal information, but you will not be able to access portions of the Site that require your personal information (such as completing online orders). Some pages of the Site, including our online forms and applications, may give you the option of providing certain of your personal information. If you want to change or update any information about yourself that you have submitted, you may contact us via the contact methods listed at the end of this Policy.

PERSONAL INFORMATION COLLECTION DURING LAST 12 MONTHS

Personal Information Collected: We have collected the categories of personal information listed below during the preceding 12 months, and we used that data for the purposes identified under each category.

Identifiers
Categories of personal information described in California’s data breach notification law
Protected classifications under California or federal law
Commercial information
Internet or other electronic network activity information
Geolocation data
Audio, electronic, visual, thermal, olfactory, or similar information
Inferences

Categories of Sources: You, the consumer, governmental entities/public records, data enrichment vendors, and other third parties for direct mail marketing purposes.

Business and Commercial Purposes for Collecting: We use the categories of personal information identified above to:

Process your purchases and returns;
Process your payments and refunds;
Detect fraud and prevent loss;
Provide you with catalogs and information about our products and services;
Contact you about products or services that may be of interest to you;
Enable you to track the status of your purchase or return;
Establish and maintain your user account with us;
Manage our relationship with you;
Allow you to contact us and facilitate your communication with us;
Respond to your feedback, requests, questions, or inquiries;
Register you for our email or text message distribution lists;
Send you periodic emails or text messages;
Administer a contest, sweepstakes, promotion, or survey;
Administer our birthday club rewards program;
Enable you to share reviews, comments, questions, and answers and to show you as a verified buyer;
Provide you more tailored advertising;
Operate the Site and prepare aggregate traffic information (which we may share with our affiliates and advertisers);
Recognize your browser/device and remember your preferences and interactions
Operate, enable, and improve the Site and its content/functionality;
Understand how you interact with the Site and enhance your experience on the Site by providing a more personal and interactive experience;
Track visits to the Site and usage analytics (e.g. page response times, download errors, length of visit, webpages visited, etc.);
Manage and maintain the security of the Site;
Provide notice of changes to the Site or the services we offer or provide through it;
Conduct research and analysis and improve our products and marketing efforts;
Determine and track customer interests, needs, and preferences;
Engage with you on social media;
Operate our business;
Develop new products and services;
Improve our customer service;
Maintain insurance for our business;
Maintain our inventory records and perform our accounting and audit functions;
Facilitate corporate mergers, acquisitions, reorganizations, dissolutions, or other transfers;
Ensure safety of person or property; and
Ask if you would like for us to share your information with third parties.

Categories of third parties with whom we share personal information:  We have shared each category of personal information with the following categories of third parties:

Subsidiaries and affiliates
Service providers (e.g. accounts, attorneys, advisors, mailing, marketing, shipping fulfillment, payment processing, Site administration, technical support, modeling, analytics
Data enrichment vendors who assist with our marketing efforts
Third party marketing partners for commercial use.

Personal Information Shared with Third Party Marketing Partners: We use third parties to improve our ability to identify visitors to the website. As part of this service, we may make available identifiers to these third parties including our visitors' IP addresses, cookies, hashed versions of email addresses and/or certain HTTP header fields captured from your visit. We, and third parties, use this information to obtain more information about our visitors and reach out to them through other channels such as email, direct mail, digital and/or other marketing channels. Mobile phone numbers are not shared with third parties, with the exclusion of our SMS provider - see Terms & Conditions and Privacy Policy for SMS. You have the right to opt out of this activity and may do so in our Privacy Portal.

We do not transfer your Personal Information in exchange for money, but information may have been shared with certain third-party marketing partners. Specifically, limited identifying information may have been shared with such partners. Under the California Consumer Privacy Act, California residents may be entitled to opt-out of such sharing, referred to as a “Do Not Sell” right.  We may have shared the following categories of personal information with such partners described above during the preceding 12 months:

Identifiers
Categories of personal information described in California’s data breach notification law
Protected classifications under California or federal law
Commercial information
Internet or other electronic network activity information
Geolocation data
Audio, electronic, visual, thermal, olfactory, or similar information
Inferences

Personal Information Disclosed for a Business Purpose: We have disclosed for a business purpose the categories of personal information listed below during the preceding 12 months:

Identifiers
Categories of personal information described in California’s data breach notification law
Protected classifications under California or federal law
Commercial information
Internet or other electronic network activity information
Geolocation data
Audio, electronic, visual, thermal, olfactory, or similar information
Inferences

Notice of Financial Incentives

We offer various financial incentives. For example, we may offer special price discounts, rewards, coupons, services, and other benefits to customers who sign up to rece

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