Training Example: Lilly Pulitzer – Review the Data, Give Your Score & Compare to the Real AI Evaluation

[H1] Lilly Pulitzer

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[H2] Sea Where Summer Takes You
Join us as we explore an ocean of possibilities, with new styles inspired by wide-open skies & endless waves. Plus, receive gifts at $200 & $500 spend!
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Limited Time Only

Gifts with purchase

Reel in our splashiest accessories to wear waterside, featuring our Run Around Hat in Chambray for the first time ever + a coveted crossbody with a printed lining. Make them yours starting at $200 spend.

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$200 spend
Chambray Logo Hat Oceanfront Blue

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$500 spend
Wicker Fish Crossbody Bag

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[H3] Styled for Summer
Our series dedicated to curated looks for everything you have planned, so the art of getting dressed feels effortless all season long.
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[H3] Styled for Summer
Our series dedicated to curated looks for everything you have planned, so the art of getting dressed feels effortless all season long.
Shop Women's Clothing
Shop Our Picks

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[H3] Patch of the Day: Harlillyquin
This cool patchwork print shines on must-have dresses & more.
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[H3] Patch of the Day: Harlillyquin
This cool patchwork print shines on must-have dresses & more.
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Skort Season

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Summer Maxis

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Linen Looks

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Splashy Swim

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[H3] Your Summer Wedding Guest Style
RSVP elegantly in coveted & celebratory looks for special occasions.
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[H3] Your Summer Wedding Guest Style
RSVP elegantly in coveted & celebratory looks for special occasions.
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[H2]
Trending: Smocked Styles

The Trend Shop

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[H2]
Game, Set, Styled

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[H1]
Customer service

[H2] Privacy policy

Last updated: July 22, 2025

Privacy Policy ("Policy") explains how Sugartown Worldwide LLC d/b/a
Lilly Pulitzer ("Lilly Pulitzer," "we," or "us") collects, uses, and
discloses personal information about you. This Policy applies to
information we collect when you access or use our website, mobile app,
and other online products and services that link to this Policy
(collectively, the "Services"), shop in our stores, communicate with
customer service, or otherwise interact with us. Please review this
Policy carefully. We may provide different or additional notices of our
privacy practices with respect to certain products or services, in which
case this Policy will not apply.

We may change this Policy from time to time. If we make changes to this
Policy, we will notify you by revising the date at the top of the
Policy. If we make material changes, we will provide you with additional
notice (such as by adding a statement to the Services or sending you a
notification). We encourage you to review this Policy regularly to stay
informed about our information practices and the choices available to
you.

[H2] Contents

Collection of personal information

Use of personal information

Targeted advertising and analytics

Disclosures of personal information

Your privacy choices

Additional information for specific jurisdictions

Contact us

[H2] Collection of personal information

The categories of personal information we collect and the sources from
which we collect it depend on your interactions with us and are
described in more detail below.

[H3]
Personal information you provide directly to us

We collect personal information directly from you, including when you
engage in any of the activities listed below:

Place an order from our website;
Make a purchase at one of our stores;
Return an item or make an exchange from a previous purchase;
Inquire about our products or services;

Contact us to request assistance or provide feedback, including
communication with customer service;

Interact with our store associates, such as through in-store stylist
appointments;

Create an online account and profile;
Subscribe to receive our emails or text messages;
Use our mobile app;
Enter a contest or sweepstakes;
Submit a product review;

Participate in a marketing survey, promotion, or event, or join our
rewards program; and

Interact with us on social media, including by posting content and
tagging us.

The types of personal information we collect directly from you may
include your name, email address, ip address, postal address, phone
number, birthday, marketing and communications preferences, product and
style preferences, size information, account information (such as
account password and promo award cards), government-issued ID,
information provided in your product reviews (such as username, photos,
city, state, age range, height, and body type), and any other
information you choose to provide.

If you make a purchase from us, we work with a third-party payment
processor to collect and process your payment information.

[H3] Personal information we collect automatically

We automatically collect personal information when you access and use
our Services or shop in our stores, including:

Device and usage information: We collect information
about how you access and use our Services, including device
information, such as your browser type, hardware model, operating
system version, IP address, unique device identifiers, and language
settings. We also collect information about your activity on our
Services, such as items placed in your shopping cart, your access
times, pages viewed, the routes by which you access our Services, and
your use of any hyperlinks available within our Services.

Transaction information: When you make a purchase or
return, we collect information about your transactions, including
records of products or services you purchased, returned, or are
considering purchasing from us, the purchase price, and the date and
location of the transaction.

Information collected via cookies, web beacons, and other tracking
technologies:
We (and those that perform work for us) use cookies, web beacons, and
other tracking technologies to collect information about your browsing
behavior, purchase behavior, and other engagement with our Services.
Cookies are small data files stored on your hard drive or in device
memory that help us improve our Services and your experience, see
which areas and features of our Services are popular, and count
visits. Web beacons (also known as “pixel tags” or “clear GIFs”) are
electronic images that we use on our Services and in our emails to
help deliver cookies, count visits, and understand usage and campaign
effectiveness. See the "Targeted Advertising and Analytics" and "Cookies and Similar Tracking Technologies" sections below for further information.

Video, images, audio and chat: We collect video
recordings and photographs in our stores for security, fraud, and loss
prevention purposes, and we may record calls you place to customer
service. If you contact customer service through our chat feature, we
may monitor and retain the chat conversation, including for training
purposes. Please do not use the chat feature or participate in calls
with us if you do not consent to our monitoring and retention of chat
conversations and calls with you.

Precise geolocation information: If you use our
mobile app, with your consent, we may collect information about the
precise location of your device. You may stop the collection of
precise location information at any time (see the "Your Privacy Choices" section below for details).

Audio: We may record calls you place to customer
service.

[H3]
Personal information we collect from other sources

We may collect personal information about you from other sources. For
example, we may collect personal information about you from:

Other companies if we offer joint promotions and marketing campaigns;

Other customers who provide information about you, such as to send you
a gift, sign up for a refer-a-friend program;

Providers of rewards programs;

Order processing partners, such as fraud prevention partners, shipping
partners, and fulfillment partners; and

Marketing and advertising companies, data co-ops, mailing list
providers, and market research companies.

The types of personal information we collect from other sources may
include name, email address, mailing address, demographic information
(such as your age range), product preferences, and product purchases.

[H3] Personal information we derive

We may derive information or draw inferences about you based on the
information we collect. For example, we may infer your approximate
location based on your IP address or that you are interested in
purchasing certain products based on your browsing behavior on our
Services.

[H2] Use of personal information

We use the personal information we collect to provide, maintain, and
improve our products and services. We also use personal information to:

Process and fulfill your orders and facilitate returns and exchanges;

Communicate with you about products, services, contests, promotions, and
other information offered by Lilly Pulitzer and others that we think
will interest you, unless you have opted out of such communications (see
"Opting Out of Marketing Communications" for more information);

Provide and administer our loyalty program;

Administer and fulfill our contests, sweepstakes, and other promotions
and deliver rewards;

Identify, report, and repair errors that impair the functionality of our
Services;

Analyze trends and statistics, learn more about your shopping
preferences and your interaction with our Services, and improve your
shopping experience;

Detect, investigate, and prevent security incidents and protect against
malicious, deceptive, fraudulent, or illegal activity;

Respond to your comments, questions, and requests and provide customer
service;

Personalize the Services, and our offerings, including to understand
purchases you make across locations (such as if you make a purchase at a
retail store and from our online store using the same payment method),
and to provide content or features that match your profile and
interests;

Target advertisements to you on third-party platforms and websites
unless you have opted out (see the "Targeted Advertising and Analytics" for more information); and

Comply with our legal and financial obligations.

[H2] Target advertising and analytics

We engage others to provide analytics services, serve advertisements, and
perform related services across the web and in mobile apps. These entities
may use cookies, web beacons, SDKs, device identifiers and other
technologies to collect information about your use of the Services and
other websites and applications, including your IP address and other
identifiers, web browser and mobile network information, pages viewed,
time spent on pages or in apps, links clicked, and conversion information.
This information is used to deliver advertising targeted to your interests
on other companies’ sites or mobile apps and to analyze and track data
including to understand how our ads perform and determine the popularity
of certain content, and better understand your online activity. You can
turn off cookies used for ad targeting purposes by clicking the "Your Privacy Choices” link found in the footer of our website and following the instructions
in the pop-up window. Your opt-out choice will be linked to your browser
only; therefore, you will need to renew your opt-out choice if you visit
our website from a new device or browser, or if you clear your browser’s
cookies.

In addition, some of our advertising partners enable us to translate your
email address or phone number into an identifier that can’t be used to
identify you personally. Our advertising partners then use that unique
identifier to show ads promoting Lilly Pulitzer across the web and in
mobile apps.

Some of the activities described in this section may constitute “targeted
advertising,” “sharing,” or “selling” under certain state privacy laws.
See "Additional Information for Specific Jurisdictions” for more information and the privacy rights available to residents of
California, Colorado, Connecticut, Delaware, Iowa, Maryland, Minnesota, Montana, Nebraska, New
Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah, and Virginia.

You can also learn more about interest-based ads and opt out of having
your web browsing information used for behavioral advertising purposes by
companies that participate in the Digital Advertising Alliance, by
visiting
www.aboutads.info/choices.

[H2] Disclosures of personal information

In certain circumstances, we disclose the personal information we collect
about you. We disclose the personal information we collect as described in
the "Targeted Advertising and Analytics " section above and in the following scenarios:

Corporate affiliates. We may disclose personal
information among our holding company, subsidiaries, and corporate
affiliates for the purposes described in the "Use of Personal Information" section above.

Vendors and service providers. We make personal
information available to our vendors, service providers, and contractors
who perform services on our behalf, who may be located in other
countries, such as companies that assist us with web hosting, shipping
and delivery, fraud prevention, customer service, surveys, payment
processing, analytics, and marketing and advertising.

For marketing purposes. We may share your personal
information with third parties to use for their own commercial purposes
(such as advertising and marketing) or to expand the reach and
effectiveness of our own marketing campaigns. You may opt out of such
disclosures by following the instructions
here.

Corporate transactions. Personal information may be
disclosed or transferred as part of, or during negotiations of any
purchase, sale, lease, merger, amalgamation or any other type of
acquisition, disposal, securitization, or financing involving Lilly
Pulitzer.

Professional advisors. We disclose personal information
to our legal, financial, insurance and other advisors in connection with
the kinds of corporate transactions described above or in connection
with the management of Lilly Pulitzer’s business or operations.

Law enforcement authorities and individuals involved in legal
proceedings.
We may disclose personal information about you, if necessary, in our
good faith judgment, to comply with laws or regulations or in response
to a valid subpoena, order, or government request, or to protect the
rights, property, or safety of Lilly Pulitzer or others.

With Your Consent and At Your Direction We make
personal information available to third parties when we have your
consent or you intentionally direct us to do so. For example, if you
decide to submit a product review, you direct us to post the personal
information you provide publicly.

We also disclose aggregated or de-identified information that cannot
reasonably be used to identify you. Lilly Pulitzer processes, maintains,
and uses this information only in a de-identified fashion and will not
attempt to re-identify such information, except as permitted by law.

No mobile information will be shared with or sold to third parties or
affiliates for marketing purposes.

[H2] Your privacy choices

Updating your account information

You can review and modify your online account information at any time. To
access your online account, simply click "Sign In" at the top of any web
page and sign in when prompted. You can also update your account
information by calling customer service at
1.888.725.4559.

Opting out of marketing communications

If you would like to stop receiving promotional emails or text messages
from us, please unsubscribe by following the instructions in those
communications or log in to your account to manage your subscriptions.
If you opt out, we may still send you non-promotional emails, such as
those about your account or our o

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Easy fit, popover dress with a stand collar, half placket, and elbow length sleeves.35" from top of shoulder to hem (based on a size small/4).Skims the body. Roomier fit.

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Mialeigh Elbow Sleeve Dress

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[IMG: Mialeigh Elbow Sleeve Dress, Day Dream Blue Seashell Jacquard Yarn Dyed Stripe, swatch]

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Fit-and-flare maxi dress with an empire waist and cut-in armholes.56" from top of shoulder to hem (based on a size small/4).Fits against body at chest and waist and is full at bottom hem.

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Ellison Maxi Dress

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[IMG: Ellison Maxi Dress, Mint Condition Harlillyquin Engineered Knit Maxi, swatch]

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Fit-and-flare, sleeveless, crew neck dress with seam details and patch pockets with novelty gold buttons.35 1/2" from top of shoulder to hem (based on a size small/4).Fits against body at chest and waist and is full at bottom hem.

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Fallon Sleeveless Dress

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[IMG: Fallon Sleeveless Dress, Resort White Sea Blooms, swatch]

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Fitted, strapless maxi dress with an interior corset, side slits, and gold Lilly lace trim at the bodice and waist.56" from top of shoulder to hem (based on a size small/4).Fits against body at chest, waist and hip with close-to-body line fit.

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Kristella Strapless Maxi Dress

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[IMG: Kristella Strapless Maxi Dress, Nassau Blue, swatch]

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Fit-and-flare, mixed print maxi dress with functional tie straps, a smocked bodice, and tiered skirt.55" from top of shoulder to hem (based on a size small/4).Fits against body at chest and waist and is full at bottom hem.

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Athyn Smocked Maxi Dress

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$258

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$258

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[IMG: Athyn Smocked Maxi Dress, Resort White Sea Blooms, swatch]

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Maxi shift romper with contrast panels and side slits.55" from top of shoulder to hem (based on a size small/4).3" Inseam.

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Eleanora Maxi Shift Romper

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$288

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$288

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[IMG: Eleanora Maxi Shift Romper, Capri Blue Oversized Shelden, swatch]

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Skirted romper with bow details on the shoulders.34" From top of shoulder to hem (based on a size small/4).3" Inseam.

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Janine Skirted Romper

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$198

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$198

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[IMG: Janine Skirted Romper, Resort White Sea Blooms, swatch]

[IMG: Janine Skirted Romper, Resort White Lil Go With The Flow, swatch]

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Fit-and-flare, midi shirtdress with a full button placket, extended cap sleeves with rolled cuffs, pintuck detail at the waist, and side seam pockets.49" from top of shoulder to hem (based on a size small/4).Fits against body at chest and waist and is full at bottom hem.

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Tonya Midi Shirtdress

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$258

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$258

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[IMG: Tonya Midi Shirtdress, Day Dream Blue Throw Me A Line, swatch]

[IMG: Tonya Midi Shirtdress, Resort White Ship To Shore, swatch]

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Swing fit, tiered dress with a notch neckline and short flutter sleeves.36" from top of shoulder to hem (based on a size small/4).Falls against the body at the chest and is full at bottom hem.

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Norella Flutter Sleeve Linen Dress

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$198

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$198

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[IMG: Norella Flutter Sleeve Linen Dress, Starlight Navy Tennessees Hibiscus, swatch]

[IMG: Norella Flutter Sleeve Linen Dress, Resort White Shell Shine, swatch]

[IMG: Norella Flutter Sleeve Linen Dress, Multi Royal Zoo, swatch]

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Fit-and-flare midi dress with adjustable spaghetti straps, bodice cups, and a smocked waistband and back panel. This style also features a tiered skirt and side seam pockets.51" from top of shoulder to hem (based on a size small/4).Fits against body at chest and waist and is full at bottom hem.

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Zanna Cotton Midi Dress

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$278

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$278

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[IMG: Zanna Cotton Midi Dress, Capri Blue Shelden, swatch]

[IMG: Zanna Cotton Midi Dress, Paradise Punch, swatch]

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Straight fit, skirted romper with short sleeves.34" From top of shoulder to hem (based on a size small/4).3" Inseam.

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[H3]
Melodie Skirted Romper

Early Access is an exclusive benefit for members of our loyalty program, Club Lilly.

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$198

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$198

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[IMG: Melodie Skirted Romper, Starlight Navy Tennessees Hibiscus, swatch]

[IMG: Melodie Skirted Romper, Resort White Shell Shine, swatch]

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