Training Example: Mismo – Review the Data, Give Your Score & Compare to the Real AI Evaluation

Core pieces, returned for the season

[H1] Back in Stock

Explore Selection

For the season ahead

[H1] Tote Bags

Explore Selection

Introducing Crafted Storage for Modern Living

[H1] MISMO x August Sandgren

Explore Collaboration

History and Poetry, Intertwined

[H1] The MISMO Jacquards

Discover Collection

Pieces built for movement and repetition

[H1] The Daily Restraint

Explore Navy Nylon

The gift of everyday clarity

[H1] Small Things Matter

Explore Selection

Back in Stock

Tote Bags

MISMO x August Sandgren

The MISMO Jacquards

The Daily Restraint

Small Things Matter

Mismo is everything the discerning could hope for. Sizing, function and materials come together in a storm, enabling ones daily life to be stylish and fluid.  My Mismo shopper in black full-grained leather is the epitome of style, elegance, attitude, durability, practicality and function. Size is perfect, handle lengths perfect, look and materials are perfect.  It makes me… better.
Justin, Haywards Heath, UK

Finding a bag that ticks most boxes isn't easy. I'm glad to have found something reliable for everyday use from Mismo. The quality and the finish is well deserving of its competitive price tag, and I am extremely pleased to have found something that I enjoycarrying around and not shy to recommend to people looking for high quality bags.
Juventus, Singapore

Dear Mismo team, thanks for giving the opportunity to share my opinion. I now own a couple Mismo bags, and honestly there is no other brand that combines such levels of aesthetics and durability. These bags age very well thanks to high quality materials and simple but clever design. I always look forward to new designs and colors. I realized that a weekend getaway without a Mismo bag doesn't have the same flavor. Congrats to the Mismo team for your amazing work!
Jocelyn, New York, USA

I discovered the Mismo brand and products at Bon Marché in Paris. Since then, I have already ordered a bag on the Mismo site and another in Paris. The quality of service, the products, the philosophy of the brand, everything is there. The communication is also very well done, even if for me who am not bilingual, a site in French would be welcome. Well done for your products and your communication!
Stéphane, Paris, France

I am a huge fan of Mismo’s clean modern designs and unmatched build quality. I always get compliments whenever I carry one of their unique bags. I have purchased at least 10 items over the past few years and only had one issue with wear and tear on a backpack strap; Mismo customer service immediately replaced the bag at no cost to me. They are hands down one of my favorite companies and I am looking forward to purchasing many more items.
Ryan, Cambridge, USA

I got a Mismo M/S Utility briefcase 5 years ago and still use it to this day. The design is outstanding, since I often have to quickly grab various items small and large. Also the minimal yet stylish look goes with everything I wear whether it's a suit or t-shirt and shorts.
Daniel, Illinois, USA

I have got several Mismo bags in different materials, shapes and for different purposes. They all fit wonderfully to different types of activities whether leisure/travelling or business. Great durability, good comfort and nice to look at. Keep growing your assortment!
Jesper, Hedehusene, Denmark

I own two Mismo hold-all’s. Ifind them both to be extremely well made and fairly priced with good quality hardware. I’ve owned them both for a few years and they are also durable.
Peter, London, UK

The customer service is fast in answering all of your questions, I love the quality of the bags and they look very luxurious. I have nothing but good recommendations for this brand!
Justine, Zwijnaarde, Belgium

This early tote bag has been my friend around the world. Carrying everything from carrots to the most expensive things. Enjoying busses, flights, cafes and restaurants. Now she is old, some holes here and there but she is still with me to the Laundromat and carrying my groceries. A companionship for life♥.
Jens, Stockholm, Sweden

I purchased the M/S Goods Shopper in navy over two years ago and I’ve been a huge fan of your brand ever since.  It’s the perfect travel bag and I love the black trim and navy waterproof nylon material you use. It’s classic and minimalist, crafted with care and precision, and I’m so excited to purchase the navy M/S Avail and the navy M/S Mega Tote next once we are finally able to travel again.
Mark, New York, USA

I bought Mismo backpack for my husband as Christmas-present some years ago. It turned out to be my favorite bag, and now a few years after, we both have our own ones and we have bought some other bags and accessories too. Mismo bags are top quality, long lasting and never goes out of fashion.
Niina, Helsinki, Finland

Mismo products are the embodiment of Scandinavian design - understated elegance with no compromise to quality!
Clinton, Malta

When I needed to return a product and buy another model, I got fast and high quality service related to how to do the return.
Anders, Roskilde, Denmark

I am very glad to testify as to the great design, functionality and style of the several Mismo products I have bought over the years - from the shopper, the Express and Rucksack backpacks to the Something Travel Bag, I love my Mismos every day I use them. A big plus is the great customer service who on one occasion recommended to me my preferred colour/style even though it was not listed on the website! I look forward to visiting Mismo again when I am in Copenhagen next time!
Dominique, Zürich, Switzerland

The Mismo M/S Shopper is my new daily bag. I use it for the daily way to office as well for my daily shopping! The bag is just made with the best materials and high quality. I just love my new bag!
Timo, Stuttgart, Germany

I’ve owned my MS Soft Work bag in Army and Dark Brown for about years now. Honestly, it looks as good as the day I bought it. While I’m not a public transport commuter, this bag still get chucked in the back of my car daily as well as my desk at work. Only yesterday I got another comment on my bag and it was the second comment this week. Honestly, for carrying my 15” laptop, lunch and personal items every day, I couldn’t think of a better bag.
Jayde, Sydney, Australia

For more than 15 years I have been with multiple Mismo bags (+10) all around the world: USA, Mexico, Nigeria, Myanmar, Japan, Fiji, Turkey, Tanzania etc.. Mismo bags have made me neat and efficient in every action in airports, transportations, and hotels. Rather than TUMI, Mismo looks more intelligent and elegant. Thanks for your sophisticated sense of designing and crafting such bags.
Yoonho, Suwon, South Korea

I discovered your company by accident, when I came across an article where Kristian Haagen talked about your products. Then I ordered the M/S Soft Work in Army/Cuoio it was in May last year. Since then, I have been using this bag every day and I am pleased with it. The first bag, and I already had a lot of them, which really makes me happy, I like how it gets older, it becomes more "noble" from use and I got many inquiries like "cool bag". I recommend it for those who like unique products of really high quality.
Robert, Józefów, Poland

Not only do I love your product and have several bags and backpacks, which I use on a daily basis, but I also want to congratulate you to your great team, especially Adam. When I was interested in the Explorer travel bad, I had a super nice conversation with Adam and was advised that I could wait a little longer, because there would be my preferred color combination army/cuoio in the pipeline. I was ready to buy a different color that day, because I wanted to travel with it … but I was assured that the new color would arrive in time for me to take it on the trip and that I better wait a couple of days. I thought that was amazing. Not pushing for the sales but giving me good advice instead. Bag arrived in time as promised. Love it and was able to travel with it.
Stefan, Elciego, Spain

I am an engineer from China. I am honored to have visited the Copenhagen headquarters in 2016. I like Mismo's excellent fabrics and craftsmanship very much. I think it is the brand with the best practicality and design sense. I hope I can see Mismo's image store in China. I believe it will sell very well.
Alex, China

In short, Mismo embodiesDanish design qualities like craftsmanship, simplicity and functionality. I am a longstanding customer and value your products every day.
Christian, Copenhagen, Denmark

The product, that I had the pleasure to buy, is definitely more than a simple briefcase. It is the game changer in my daily life. I was looking for a practical bag to make my office mobile. Thanks to you, I received a lifestyle briefcase that met my expectations in 100% - looks great and stay timeless. It was a good idea to trust you in this case. I will definitely continue to be a part of the MISMO community by increasing the bags collection.
Waldemar, Warsaw, Poland

I’ve had a M/S Backpack for about three years that I totally love. It came from a seasonal colourway of a Green/Grey Canvas with Black Leather & Gun Metal accessories. It has been all over the world with me and I get many compliments with inquires about who makes it. The expression of quality with very subtle branding is amazing. I enjoy telling people about the fabric being a weave of canvas and ballistic nylon giving the fabric natural texture and wave, durability, and water resistance.This last autumn I added a M/S Haven in Khaki/Black that I use for groceries. As of now I have at least three friends who covet it. And want one of their own. They can’t have mine. I really don’t need any more bags but I expect I won’t be able to resist something for long. BRAVO!
Roy, Toronto, Canada

I am writing to you, to share a quick review of my new M/S Rucksack which I have purchased through your site a while ago. The rucksack is crafted from materials of best quality; it has a very nice design and is very practical as well. I simply love it!
Michal, Bratislava, Slovakia

I usually don't respond to review requests, but I will write you a review because I really appreciate my Mismo bag that much!I don't know what this bag is named (M/S Market Tote red.), but it is my most trusted companion. I love the versatility, durability, design, material, colors and many pockets! It's comfortable as a backpack, but also when in shoulder bag mode, or hand held. The stitching holds up to a lot of weight, and zippers are also good in quality. The whole bag is incredibly practical but remains so stylish! A bag of great integrity! I love it so much, and it makes me feel good to know that I will be able to enjoy it for many years. And, that I will not tire of its look. I will definitely remain a Mismo customer.
Erin, Copenhagen, Denmark

Absolutely love my M/S Utility Bag in black! It's the perfect work and gym bag. It looks great and is super functional. The quality and construction are also unbeatable. Would highly recommend.
Jordan, New York, USA

I purchased a M/S Brief last spring. One year later it still feels fresh, and I still love how it looks and feels! I expect I will have it for many years to come!
Jakob, Copenhagen, Denmark

I’ve been looking at buying a new weekend bag, and have decided to invest in a Mismo. Unfortunately due to lockdown I can’t get to see the bags in the shops, so I dropped a mail to Mismo directly enquiring about various styles. The service I have received to date has been first class. The team couldn’t have been more helpful in providing me with pictures from their store, descriptions and sizes of the bag, and what which bag would suit me for what I’ll be using it for. Now that I’ve selected the style and colour I will be ordering at least one bag from Mismo.
David, London, UK

I have now purchased many Mismo Bags. Superb design. Superb quality and attention to detail. Bags you will use and keep forever!
Richard, Cranbrook, UK

The attention to detail and quality of craftsmanship are unparalleled at Mismo. I use my black nylon wash bag every day and love it!
Joseph, New York, USA

I cannot tell you how many times people have asked me to identify the brand of my Mismo briefcase. The simple yet innovative design strikes a perfect balance between professional and unique.
Lew, London, UK

I've purchased several bags ever since I first saw them at the Kapok shop in Hong Kong. I’ve traveled consistently for work over the last decade and it's meant that my Morris briefcase got nice and weathered, a later-stolen backpack crossed oceans reliably and the M/S shopper tote was in constant rotation. The shopper got the most use because the fabric weighed nothing, it could pack everything at an unexpected moment and had a shoulder strap for when I had overstuffed it.In the age of trying to pare down my travel items, I got an M/S Commute, and then the pandemic happened. But, the one case I regret not ever buying was the Wessel. Couldn't afford it back in the day but it was gorgeous. I hope you'll eventually reissue it so I can get one! So in short, I love your products, they are truly versatile and travel durable.
Ceiting, Hong Kong

Love it, it’s my second M/S Fly. No bag like it. The outside pocket on the backside for cellphone easy access is my fave feature. It’s perfect because of its small hidden size. I hope to see it in structured cotton canvas or waterproof, hard woven Italian nylon soon! Thank you!
Izzam, Vancouver, Canada

I have been buying your products for several years, discovering them years ago at Barneys, New York. They are the best-designed products ever seen, a balance between contemporary design and classic shapes. Thanks. The last bag I bought, the M/S Something is exceptional.
Marco, New York, USA

Four years ago I bought my first MISMO bag (M/S Shuttle). Since then, I have used it 4-5 days a week on a daily basis for work, gym etc., but also for weekend trips. I simply just love the simple, yet durable design! Three months ago I acquired the M/S Holdall. Slightly bigger and more suitable for my needs, and overall just a great quality piece of work. Will only own MISMO bags going forward. Thank you for a greatproduct :).
Peter, Texas, USA

It’s been while back but I had been commuting between Zurich and Luxembourg on a weekly basis and was tired of bulky and noisy wheeled trolley, and thus decided to change to a Boston bag where you can also carry on the luggage, without the fuss of rolling it over the floor making noise, and moreover having more flexibility in the space you can carry. Very happy with the bag quality and now I own three Mismo bags. Keep up the good work.
Shunji,

[IMG: M/S Explorer - Into the deep/Black]

M/S Explorer

7.800 kr

Into the deep/Black

— Jacquard

[IMG: M/S Avail – Grand Herringbone/Cuoio]

M/S Avail

6.200 kr

Grand Herringbone/Cuoio

— Jacquard

[IMG: M/S Avail – Haptic Black/Black]

M/S Avail

6.200 kr

Haptic Black/Black

— Jacquard

[IMG: M/S Avail – A Lovely Land/Cuoio]

M/S Avail

6.200 kr

A Lovely Land/Cuoio

— Jacquard

[IMG: M/S Vigour - Grand Herringbone/Cuoio]

M/S Vigour

Out of stock

Grand Herringbone/Cuoio

— Jacquard

[IMG: M/S Vigour - Haptic Black/Black]

M/S Vigour

6.200 kr

Haptic Black/Black

— Jacquard

[IMG: M/S Transit - Into the deep/Black]

M/S Transit

6.000 kr

Into the deep/Black

— Jacquard

[IMG: M/S Suit Carrier - Grand Herringbone/Cuoio]

M/S Suit Carrier

6.000 kr

Grand Herringbone/Cuoio

— Jacquard

[IMG: M/S Well - Haptic Black/Black]

M/S Well

5.200 kr

Haptic Black/Black

— Jacquard

[IMG: M/S Well - A Lovely Land/Cuoio]

M/S Well

5.200 kr

A Lovely Land/Cuoio

— Jacquard

Only 1 left

[IMG: M/S Carpet Bag – Grand Herringbone/Cuoio]

M/S Carpet Bag

4.500 kr

Grand Herringbone/Cuoio

— Jacquard

[IMG: M/S Backpack - Into the Deep/Black]

M/S Backpack

4.500 kr

Into the Deep/Black

— Jacquard

Only 1 left

[IMG: M/S Backpack - A Lovely Land/Cuoio]

M/S Backpack

4.500 kr

A Lovely Land/Cuoio

— Jacquard

[IMG: M/S Backpack - Grand Herringbone/Cuoio]

M/S Backpack

4.500 kr

Grand Herringbone/Cuoio

— Jacquard

[IMG: M/S Aspire - Haptic Black/Black]

M/S Aspire

4.300 kr

Haptic Black/Black

— Jacquard

[IMG: M/S Rucksack - Haptic Black/Black]

M/S Rucksack

4.300 kr

Haptic Black/Black

— Jacquard

[IMG: M/S Helmet Bag – Into The Deep/Black]

M/S Helmet Bag

4.300 kr

Into The Deep/Black

— Jacquard

[IMG: M/S Lakeside - Palm Jacquard/Cuoio]

M/S Lakeside

Out of stock

Palm Jacquard/Cuoio

— Jacquard

[IMG: M/S Rucksack – Grand Herringbone/Cuoio]

M/S Rucksack

Out of stock

Grand Herringbone/Cuoio

— Jacquard

[IMG: M/S Soft Work - Into The Deep/Black]

M/S Soft Work

4.300 kr

Into The Deep/Black

— Jacquard

[IMG: M/S Utility - Into the deep/Black]

M/S Utility

4.300 kr

Into the deep/Black

— Jacquard

[IMG: M/S Rucksack - Into the Deep/Black]

M/S Rucksack

4.300 kr

Into the Deep/Black

— Jacquard

new arrival

[IMG: Book Case, Large - Into the Deep]

Book Case, Large

3.900 kr

Into the Deep

— Jacquard

new arrival

[IMG: Book Case, Large - Ocean Jacquard]

Book Case, Large

3.900 kr

Ocean Jacquard

— Jacquard

[IMG: M/S Haven – A Lovely Land/Cuoio]

M/S Haven

3.600 kr

A Lovely Land/Cuoio

— Jacquard

[IMG: M/S Mate – A Lovely Land/Cuoio]

M/S Mate

3.600 kr

A Lovely Land/Cuoio

— Jacquard

[IMG: M/S Field Tote - A Lovely Land/Cuoio]

M/S Field Tote

3.600 kr

A Lovely Land/Cuoio

— Jacquard

[IMG: M/S Mate – Haptic Black/Black]

M/S Mate

3.600 kr

Haptic Black/Black

— Jacquard

[IMG: M/S Haven - Haptic Black/Black]

M/S Haven

3.600 kr

Haptic Black/Black

— Jacquard

[IMG: M/S Haven – Grand Herringbone/Cuoio]

M/S Haven

3.600 kr

Grand Herringbone/Cuoio

— Jacquard

[IMG: M/S Haven - Into the Deep/Black]

M/S Haven

3.600 kr

Into the Deep/Black

— Jacquard

Only 1 left

[IMG: M/S Verve – Into The Deep/Black]

M/S Verve

3.600 kr

Into The Deep/Black

— Jacquard

[IMG: M/S Haven - Ocean Jacquard/Black]

M/S Haven

3.600 kr

Ocean Jacquard/Black

— Jacquard

[IMG: M/S Haven - Palm Jacquard/Cuoio]

M/S Haven

3.600 kr

Palm Jacquard/Cuoio

— Jacquard

new arrival

[IMG: Jewel Case, Small - A Lovely Land]

Jewel Case, Small

3.500 kr

A Lovely Land

— Jacquard

[IMG: M/S Companion - Ocean Jacquard/Black]

M/S Companion

3.200 kr

Ocean Jacquard/Black

— Jacquard

[IMG: m-s-companion-into-the-deep-black]

M/S Companion

3.200 kr

Into the Deep/Black

— Jacquard

[IMG: M/S Companion - Grand Herringbone/Cuoio]

M/S Companion

3.200 kr

Grand Herringbone/Cuoio

— Jacquard

[IMG: m-s-companion-haptic-black-black]

M/S Companion

3.200 kr

Haptic Black/Black

— Jacquard

[IMG: m-s-companion-a-lovely-land-cuoio]

M/S Companion

3.200 kr

A Lovely Land/Cuoio

— Jacquard

new arrival

[IMG: M/S Brief – Haptic Black/Black]

M/S Brief

2.800 kr

Haptic Black/Black

— Jacquard

new arrival

[IMG: M/S Brief – Into the Deep/Black]

M/S Brief

2.800 kr

Into the Deep/Black

— Jacquard

new arrival

[IMG: Book Case, Medium - A Lovely Land]

Book Case, Medium

2.800 kr

A Lovely Land

— Jacquard

new arrival

[IMG: Book Case, Medium - Ocean Jacquard]

Book Case, Medium

2.800 kr

Ocean Jacquard

— Jacquard

new arrival

[IMG: Watch Case, Small - Into the Deep]

Watch Case, Small

2.700 kr

Into the Deep

— Jacquard

[IMG: M/S Drawstring - Into the Deep/Black]

M/S Drawstring

2.600 kr

Into the Deep/Black

— Jacquard

[IMG: M/S Shopper - Haptic Black/Black]

M/S Shopper

2.400 kr

Haptic Black/Black

— Jacquard

[IMG: m-s-shopper-a-lovely-land-cuoio]

M/S Shopper

2.400 kr

A Lovely Land/Cuoio

— Jacquard

[IMG: M/S Shopper – Grand Herringbone/Cuoio]

M/S Shopper

2.400 kr

Grand Herringbone/Cuoio

— Jacquard

[IMG: M/S Shopper - Ocean Jacquard/Black]

M/S Shopper

2.400 kr

Ocean Jacquard/Black

— Jacquard

[IMG: M/S Shopper - Into the Deep/Black]

M/S Shopper

2.400 kr

Into the Deep/Black

— Jacquard

[IMG: M/S Shopper - Palm Jacquard/Cuoio]

M/S Shopper

Out of stock

Palm Jacquard/Cuoio

— Jacquard

[IMG: M/S Passage - Into the Deep/Black]

M/S Passage

2.200 kr

Into the Deep/Black

— Jacquard

[IMG: M/S Belt Bag - Haptic Black/Black]

M/S Belt Bag

2.000 kr

Haptic Black/Black

— Jacquard

[IMG: M/S Belt Bag - A Lovely Land/Cuoio]

M/S Belt Bag

2.000 kr

A Lovely Land/Cuoio

— Jacquard

Low in stock

[IMG: M/S Belt Bag - Palm Jacquard/Cuoio]

M/S Belt Bag

2.000 kr

Palm Jacquard/Cuoio

— Jacquard

new arrival

[IMG: M/S Drop Bag – A Lovely Land/Cuoio]

M/S Drop Bag

2.000 kr

A Lovely Land/Cuoio

— Jacquard

[IMG: m-s-drop-bag-grand-herringbone-cuoio]

M/S Drop Bag

2.000 kr

Grand Herringbone/Cuoio

— Jacquard

[IMG: M/S Drop Bag – Into the Deep/Black]

M/S Drop Bag

2.000 kr

Into the Deep/Black

— Jacquard

[IMG: M/S Capsule - Grand Herringbone/Cuoio]

M/S Capsule

Out of stock

Grand Herringbone/Cuoio

— Jacquard

[IMG: M/S Washbag - Into the Deep/Black]

M/S Washbag

2.000 kr

Into the Deep/Black

— Jacquard

new arrival

[IMG: M/S Carry - A Lovely Land/Cuoio]

M/S Carry

1.600 kr

A Lovely Land/Cuoio

— Jacquard

[IMG: m-s-carry-grand-herringbone-cuoio]

M/S Carry

1.600 kr

Grand Herringbone/Cuoio

— Jacquard

[IMG: M/S Carry - Ocean Jacquard/Black]

M/S Carry

1.600 kr

Ocean Jacquard/Black

— Jacquard

[IMG: M/S Carry - Palm Jacquard/Cuoio]

M/S Carry

1.600 kr

Palm Jacquard/Cuoio

— Jacquard

[IMG: M/S Groom - A Lovely Land/Cuoio]

M/S Groom

1.500 kr

A Lovely Land/Cuoio

— Jacquard

[IMG: m-s-prime-grand-herringbone-cuoio]

M/S Prime

1.400 kr

Grand Herringbone/Cuoio

— Jacquard

[IMG: M/S Pouch Large – Haptic Black/Black]

M/S Pouch Large

1.200 kr

Haptic Black/Black

— Jacquard

Low in stock

[IMG: M/S Pouch Large – A Lovely Land/Cuoio]

M/S Pouch Large

1.200 kr

A Lovely Land/Cuoio

— Jacquard

[IMG: M/S Pouch Large - Into the Deep/Black]

M/S Pouch Large

1.200 kr

Into the Deep/Black

— Jacquard

new arrival

[IMG: M/S Pouch - Haptic Black/Black]

M/S Pouch

1.047 kr

Haptic Black/Black

— Jacquard

[IMG: m-s-pouch-a-lovely-land-cuoio]

M/S Pouch

1.050 kr

A Lovely Land/Cuoio

— Jacquard

[IMG: M/S Pouch - Ocean Jacquard/Black]

M/S Pouch

1.050 kr

Ocean Jacquard/Black

— Jacquard

[IMG: m-s-pouch-a-lovely-land-cuoio]

M/S Pouch

1.050 kr

Grand Herringbone/Cuoio

— Jacquard

[IMG: M/S Pouch - Palm Jacquard/Cuoio]

M/S Pouch

1.050 kr

Palm Jacquard/Cuoio

— Jacquard

[IMG: M/S Luggage Tag - A Lovely Land/Cuoio]

M/S Luggage Tag

650 kr

A Lovely Land/Cuoio

— Jacquard

[H3] BRIDLE LEATHER

Bridle leather must be both strong and durable, and is required to last for a decade or more of use under any weather condition. It was originally designed for use in bridles, and a rider’s life literally depends on the leather not failing unexpectedly. Principally applied as main trimmings for the Fabric Collection, the full-grain bridle leather in MISMO products is custom-developed in Turkey. It is simply the best leather available for our purposes. We require a rich depth of colour, and the leather must age well and be free of natural imperfections that weaken the structure. Once the hide has been tanned, a colour finish is applied to our own exact specifications for a smoother, deeper and more refined appearance.