Industry Context — Common BS Fingerprints in Fashion, Apparel & Accessories
Organic Basics (DG Organic Basics ApS)
(https://organicbasics.com) 📸 Data Snapshot: May 25, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Shop Underwear & Essentials Designed in Copenhagen – Organic Basics EU (https://organicbasics.com)
Shop Underwear & Essentials Designed in Copenhagen – Organic Basics EU
Underwear, activewear, and essentials made with a focus on lower-impact production. Based in Copenhagen, we prioritise using materials such as, but not exclusively, organic cotton and recycled nylon. As a proud member of 1% for the Planet, we donate to environmental causes with every sale.
NAV_HEADING_REPEATED_BODY_FOOTER FAQ – Organic Basics EU (https://organicbasics.com/pages/faq/)
FAQ – Organic Basics EU
NAV_HEADER_HEADING_REPEATED About – Our Materials – Organic Basics EU (https://organicbasics.com/pages/about-our-materials/)
About – Our Materials – Organic Basics EU
NAV_HEADER_HEADING_REPEATED_BODY About – Our Story – Organic Basics EU (https://organicbasics.com/pages/about-our-story/)
About – Our Story – Organic Basics EU
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://organicbasics.com) Shop Underwear & Essentials Designed in Copenhagen – Organic Basics EU
[H2] Summer Festival Looks Just dropped Shop now [H2] Hot days, cool cotton Meet the Summer Cotton Collection — light layers for the hot days ahead Shop Women'sShop Men's [H2] Just Dropped SPRING SUMMER 2026 Shop Women'sShop Men's [H2] Browse all [IMG: SWIM_HERO_BANNER_DESKTOP_01.jpg] [H2] The New Swim Collection Shop Women'sShop Men's Spring Summer 26 Spring Summer 26 Spring Summer 26 Spring Summer 26 Spring Summer 26 Spring Summer 26 Spring Summer 26 Spring Summer 26 Spring Summer 26 Spring Summer 26 Spring Summer 26 Spring Summer 26 Spring Summer 26 Spring Summer 26 Spring Summer 26 Spring Summer 26 Spring Summer 26 Spring Summer 26 Spring Summer 26 Spring Summer 26 Spring Summer 26 Spring Summer 26 Spring Summer 26 Spring Summer 26 Welcome to the world of Read our story and Meet the makers [H2] New collection— Summer in the city Explore SS26 [IMG: Smooth Tank Top] [H3] Smooth Tank Top New [H3] Smooth Tank Top €34 Regular price Sale price Regular price €34 Unit price / per 5 New [IMG: Flex Cami] [H3] Flex Cami New [H3] Flex Cami €33 Regular price Sale price Regular price €33 Unit price / per +1 4.4 New [IMG: Seamless Waffle High-Leg Briefs] [H3] Seamless Waffle High-Leg Briefs New [H3] Seamless Waffle High-Leg Briefs €19 Regular price Sale price Regular price €19 Unit price / per 4.7 New [IMG: Seamless Waffle Cami] [H3] Seamless Waffle Cami New [H3] Seamless Waffle Cami €34 Regular price Sale price Regular price €34 Unit price / per +1 4.4 New [IMG: Core Tie Halter] [H3] Core Tie Halter New [H3] Core Tie Halter €32 Regular price Sale price Regular price €32 Unit price / per 4.7 New [IMG: Smooth Tank Top] [H3] Smooth Tank Top New [H3] Smooth Tank Top €34 Regular price Sale price Regular price €34 Unit price / per 5 New [IMG: Core Singlet] [H3] Core Singlet New [H3] Core Singlet €22 Regular price Sale price Regular price €22 Unit price / per +7 4.6 New [IMG: Smooth High-Leg Briefs 3-Pack] [H3] Smooth High-Leg Briefs 3-Pack 15% Off [H3] Smooth High-Leg Briefs 3-Pack €51 Regular price €60 Sale price Regular price €51 Unit price / per +4 4.7 15% Off [IMG: Smooth Thong 3-Pack] [H3] Smooth Thong 3-Pack 15% Off [H3] Smooth Thong 3-Pack €51 Regular price €60 Sale price Regular price €51 Unit price / per +5 4.6 15% Off [IMG: Core Foldover Mini Skirt] [H3] Core Foldover Mini Skirt New [H3] Core Foldover Mini Skirt €39 Regular price Sale price Regular price €39 Unit price / per 4.3 New [H2] Tops— Cute, comfy, wear-everywhere tops Shop Now [IMG: Core Singlet] [H3] Core Singlet Back in Stock [H3] Core Singlet €22 Regular price Sale price Regular price €22 Unit price / per +7 4.6 Back in Stock [IMG: Core Singlet] [H3] Core Singlet [H3] Core Singlet €22 Regular price Sale price Regular price €22 Unit price / per +7 4.6 [IMG: Core Singlet] [H3] Core Singlet [H3] Core Singlet €22 Regular price Sale price Regular price €22 Unit price / per +7 4.6 [IMG: Flex Corset Top] [H3] Flex Corset Top [H3] Flex Corset Top €42 Regular price Sale price Regular price €42 Unit price / per +5 4.8 [IMG: Smooth Tank Top] [H3] Smooth Tank Top New [H3] Smooth Tank Top €34 Regular price Sale price Regular price €34 Unit price / per 5 New [IMG: Flex Cami] [H3] Flex Cami New [H3] Flex Cami €33 Regular price Sale price Regular price €33 Unit price / per +1 4.4 New [H2] Pants— Your softest staples for the season Shop Now [IMG: Core Flare Pants] [H3] Core Flare Pants New [H3] Core Flare Pants €79 Regular price Sale price Regular price €79 Unit price / per +1 4.6 New [IMG: Everyday Straight Leg Pants] [H3] Everyday Straight Leg Pants #1 Pants [H3] Everyday Straight Leg Pants €65 Regular price Sale price Regular price €65 Unit price / per +3 4.8 #1 Pants [IMG: Core Foldover Pants] [H3] Core Foldover Pants New [H3] Core Foldover Pants €75 Regular price Sale price Regular price €75 Unit price / per 4.7 New [IMG: Active Run Shorts] [H3] Active Run Shorts [H3] Active Run Shorts €55 Regular price Sale price Regular price €55 Unit price / per +3 4.6 [IMG: True Knit Wide Leg Pants] [H3] True Knit Wide Leg Pants [H3] True Knit Wide Leg Pants €90 Regular price Sale price Regular price €90 Unit price / per 4.6 [IMG: True Knit Wide Leg Pants] [H3] True Knit Wide Leg Pants [H3] True Knit Wide Leg Pants €90 Regular price Sale price Regular price €90 Unit price / per 4.6 Find your Daily Look See them all [H2] Bras— Soft, supportive, and sexy Shop Now [IMG: Smooth Padded Bra] [H3] Smooth Padded Bra [H3] Smooth Padded Bra €58 Regular price Sale price Regular price €58 Unit price / per +10 4.7 [IMG: Smooth Padded Bra] [H3] Smooth Padded Bra [H3] Smooth Padded Bra €58 Regular price Sale price Regular price €58 Unit price / per +10 4.7 [IMG: Smooth Padded Bra] [H3] Smooth Padded Bra [H3] Smooth Padded Bra €58 Regular price Sale price Regular price €58 Unit price / per +10 4.7 [IMG: Core Wireless Plunge Bra] [H3] Core Wireless Plunge Bra Back in Stock [H3] Core Wireless Plunge Bra €58 Regular price Sale price Regular price €58 Unit price / per +13 4.7 Back in Stock [IMG: Bare Plunge Bralette] [H3] Bare Plunge Bralette 30% Off [H3] Bare Plunge Bralette €45,50 Regular price €65 Sale price Regular price €45,50 Unit price / per +1 4 30% Off [IMG: Flex Triangle Bralette] [H3] Flex Triangle Bralette [H3] Flex Triangle Bralette €52 Regular price Sale price Regular price €52 Unit price / per +10 4.5 [H2] Women's Underwear— Oh-so-cute undies Shop All [IMG: Flex Thong 6-pack] [H3] Flex Thong 6-pack 30% Off [H3] Flex Thong 6-pack €75,60 Regular price €108 Sale price Regular price €75,60 Unit price / per +2 4.7 30% Off [IMG: Flex Hipster 6-pack] [H3] Flex Hipster 6-pack 30% Off [H3] Flex Hipster 6-pack €75,60 Regular price €108 Sale price Regular price €75,60 Unit price / per +2 4.7 30% Off [IMG: Flex Shorty 6-pack] [H3] Flex Shorty 6-pack 30% Off [H3] Flex Shorty 6-pack €75,60 Regular price €108 Sale price Regular price €75,60 Unit price / per +2 4.8 30% Off [IMG: Core High-Leg Briefs 6-Pack] [H3] Core High-Leg Briefs 6-Pack 30% Off [H3] Core High-Leg Briefs 6-Pack €63 Regular price €90 Sale price Regular price €63 Unit price / per +5 4.7 30% Off [IMG: Core High-Leg Briefs 6-Pack] [H3] Core High-Leg Briefs 6-Pack 30% Off [H3] Core High-Leg Briefs 6-Pack €63 Regular price €90 Sale price Regular price €63 Unit price / per +5 4.7 30% Off [IMG: Flex Thong 3-pack] [H3] Flex Thong 3-pack 15% Off [H3] Flex Thong 3-pack €45,90 Regular price €54 Sale price Regular price €45,90 Unit price / per +5 4.7 15% Off [H2] Men's Underwear— All comfort, all day Shop All [IMG: Core Icon Rib Trunks 6-Pack] [H3] Core Icon Rib Trunks 6-Pack 15% Off [H3] Core Icon Rib Trunks 6-Pack €66,30 Regular price €78 Sale price Regular price €66,30 Unit price / per 4.8 15% Off [IMG: Core Icon Boxer Shorts 2-Pack] [H3] Core Icon Boxer Shorts 2-Pack 20% Off [H3] Core Icon Boxer Shorts 2-Pack €44,80 Regular price €56 Sale price Regular price €44,80 Unit price / per +4 4.9 20% Off [IMG: Core Icon Rib Trunks 3-Pack] [H3] Core Icon Rib Trunks 3-Pack [H3] Core Icon Rib Trunks 3-Pack €39 Regular price Sale price Regular price €39 Unit price / per 5 [IMG: Core Icon Rib Trunks 3-Pack] [H3] Core Icon Rib Trunks 3-Pack [H3] Core Icon Rib Trunks 3-Pack €39 Regular price Sale price Regular price €39 Unit price / per 4.8 [IMG: Core Icon Boxer Shorts 2-Pack] [H3] Core Icon Boxer Shorts 2-Pack 20% Off [H3] Core Icon Boxer Shorts 2-Pack €44,80 Regular price €56 Sale price Regular price €44,80 Unit price / per +4 4.8 20% Off [IMG: Core Icon Boxer Shorts 2-pack] [H3] Core Icon Boxer Shorts 2-pack [H3] Core Icon Boxer Shorts 2-pack €54 Regular price Sale price Regular price €54 Unit price / per +4 5 [H2] Four ways we do things differently Transparency, Production, Donations, Certifications Learn more [H2] Learn about our charity partnerships We are proud members of 1% for the Planet® Learn more [H2] In the wild — Meet Organic Basics IRL
SUB-PAGE (https://organicbasics.com/pages/faq/) FAQ – Organic Basics EU
FAQ Make a Return Orders & Shipping Sizing Exchange & Returns Materials & Care Payment Sustainability Made2Flow Take Back Program Customer Reviews [H2] FAQ [H3] Return Policy Please register your return here.Once your return is registered, you'll receive a printable return label. As soon as we have received and approved your return parcel, we will either issue your refund, create your gift card, or send you your exchange item(s) - please note that Instant Exchanges are sent as soon as the exchange has been registered, but will be charged if the returned items haven’t been shipped back within 10 days. Please note that big returns might take longer to get approved.Most of our customers prefer exchanges or store credit, as these come with free return shipping and store credit returns get a 25% bonus added to their gift card.Exchange orders returned for store credit are not eligible for the 25% bonus.Returns for refundsIf you’d still like a refund, that’s no problem as the return shipping fee will just be deducted from your refund. The fee covers return shipping to our warehouse. You can check the return cost for your country here. Refunds are sent to the original payment method, including gift cards. If you’re returning everything in your order, we’ll also refund the original delivery cost.Return ConditionsReturned items must be unworn, unwashed, and neatly folded in their original packaging with all tags attached. You’re welcome to try on the items as you would in a store. If they’ve been used beyond that, we may adjust the refund depending on the condition.Exchange WindowYou can return for a refund, exchange or store credit within 30 days of receiving your parcel. For orders placed in the months of November and December, you can return within 60 days of receiving your parcel. Fair Use PolicyWe monitor order and return activity to ensure fair use of our services. Where we identify unusually high return levels, we may limit or refuse future orders. This helps us keep our operations sustainable and fair to all customers. [H3] Order Status We process all orders within 2 working days after the order was placed. Please check the tracking link in your order confirmation email, which you’ll receive as soon as your order leaves our warehouse.Please note that we only pack orders on working days and that it can take up to 1-2 business days for your tracking link to update. If you did not receive a shipping confirmation after 2 working days, you can always reach out via the live chat or email hello@organicbasics.com, and we’ll be happy to help!Occasionally, shipping carriers experience delays for various reasons. We kindly ask you to be patient and to keep an eye on the tracking link in your shipping confirmation email. If, however, you believe your parcel is lost, please contact us and we’ll help you out.PostNord TrackingImportantly, if you have received a Postnord tracking link, please use the tracking number provided by Postnord on your local carrier site to monitor the latest updates with your shipment. Only on your local carrier tracking page will you be able to locate a pick-up point for example. See here for a list last-mile local carriers. [H3] Change Order As we process our orders quickly, it isn't possible for us to change the contents of your order. You can however give us a call at +45 78737270 or try to reach us by chat and we will do our best to accommodate any address changes before the order is packed for shipment. Be aware that our contact hours for chat and phone are Monday - Friday 09.00 - 15.00 CET.When contacting us about an address change, please write out the address in the following format to ensure our AI Chatbot reads the address correctly (use the shift button to jump to the next line without sending the message):Name NameStreet including numberZip code, CityCountryE.g.:Gabrielle SolisWisteria Lane 24T0H 0B4 FairviewCanadaPlease note however that an address change is not always possible. [H3] Suspicious or fraudulent activities If we identify signs of fraudulent activity or violation of our terms of service, we may choose to limit your return options or delay your return approval depending on the condition of your return. Additionally, in certain cases, we reserve the right to not process a refund, remove the 25% store credit bonus as well as to suspend your account.Examples of behaviour which may trigger these actions include: missing items from returns, returning worn or used items, manipulating return labels.Please be aware that we also reserve the right to take further legal actions and to notify the appropriate authorities. [H3] Our use of AI We use AI for certain automations in our system such as our chatbot as well as our automated email responses. We do this in order to provide quicker and more efficient support for you. That said, our chatbot is not perfect so mistakes do occur. In the event of any discrepancy, our official policies and terms of service will prevail. We understand this can be frustrating and appreciate your patience. You can of course always ask to speak to a representative and you will be transferred to our team as soon as possible.OBee can help you with many topics including cancelations, address changes, returns and much more. For more personal help such as product recommendations and sizing help then our customer care team is better suited to help. [H3] Customer Harassment Policy At Organic Basics, we understand that it can be frustrating if a customer experiences issues with an order and understand that in times of distress, people may act out of character, but we do not condone inappropriate or hateful demands or actions by customers towards our employees. To ensure a safe working environment and protect our employees, we have established a Customer Harassment Policy that you can read more about here. [H3] Let's Collab! Interested in working with us? Awesome! Please apply for collaborations here. [H2] Contact Us [H3] How can I contact Organic Basics? You can access our chatbot 24/7 by clicking the widget in the bottom right corner.If you prefer to call us you can reach out to our Customer Care Team at (0045) 78 73 72 70 or send us an email to hello@organicbasics.com. Inquiries are usually handled within 1 to 4 business days, but please note that we don't work on the weekends.Call hours are Mon-Fri 09:00 - 12.00 and 12.30 – 15:30 CET. [H2] Orders & Shipping [H3] Can I change or update my order? As we process our orders quickly, it isn't possible for us to change the contents of your order. You can however give us a call at +45 78737270 or try to reach us by chat and we will do our best to accommodate any address changes before the order is packed for shipment. Be aware that our contact hours for chat and phone are Monday - Friday 09.00 - 15.00 CET.When contacting us about an address change, please write out the address in the following format to ensure our AI Chatbot reads the address correctly (use the shift button to jump to the next line without sending the message):Name NameStreet including numberZip code, CityCountryE.g.:Gabrielle SolisWisteria Lane 24T0H 0B4 FairviewCanadaPlease note however that an address change is not always possible. [H3] Do you deliver to company addresses? Yes, we can definitely ship your basics to a company address, but please remember to put both the company name followed by “att: [your name]” in the “Name” section. Otherwise your name won’t show on the label. [H3] What's the status of my order? We process all orders within 2 working days after the order was placed. You’ll receive a shipping confirmation as soon as your order leaves our warehouse. Once the parcel has left Denmark, it can be tracked by inserting the tracking number from your shipping confirmation on your local carriers website. Your local carrier can be found here.Please note that we only pack orders on working days and that it can take up to 1-2 business days for your tracking link to update. If you did not receive a shipping confirmation after 2 working days, you can always reach out via the live chat or at hello@organicbasics.com, and we’ll be happy to help! [H3] Can I refuse a package upon delivery? If you do not wish to receive your package for whatever reason, you can refuse it and it will be automatically returned to us. If you refuse your package, let us know at hello@organicbasics.com so we can refund you for your order once we have received it back at our warehouse.Please be aware that we will need to deduct the local return fee from your refund to cover the return journey, restocking fee and handling at our return hub. [H3] Where do you ship to and what is the expected delivery time? We ship worldwide – the delivery time varies from country to country. Please check approx delivery times here. [H3] Where does Organic Basics ship from? All orders are shipped from our warehouse in Denmark. [H3] Do you deliver to P.O. boxes, APO, FPO and DPO destinations? We can only accommodate orders shipped to the above mentioned options within The Netherlands and Germany. [H3] Will I be charged duties and taxes? Within the European Union no duties or taxes will apply. For international shipments outside the European Union, there may be duties and taxes incurred on your shipment that you will be responsible for. Please note that Organic Basics does not have any control over these fees and cannot advise as to what the costs will be, as they vary from country to country. For more information, please contact your local customs office.For UK*When placing an order over 130 GBP, you have the option to choose between different shipping methods, which may affect how duties are handled.GLS: With GLS, duties are prepaid by us, meaning you won’t have to worry about additional fees when your order arrives.Royal Mail: You can choose Royal Mail for orders below 130GBP and there will be no duties for you to pay. [H2] Sizing [H3] What size am I? We know online shopping can be tricky for fit and sizing. We have done our best to create a size guide that can help you find the right size — you can find the size-chart on all of our product pages. If you’re in between sizes, do not hesitate to contact us at hello@organicbasics.com. [H3] What if the size I order doesn't fit? If the size you order doesn’t fit you can exchange it for another size by registering for a return here. Please bear in mind that shipping goods back and forth generates unnecessary greenhouse gases that are accelerating climate change. We encourage you to choose your items carefully to avoid unnecessary return shipments. [H3] Is there anywhere I can try on your products? We currently do not have any of our own stores however we have multiple retailers which carry some of our items. You can find these retailers here. [H3] How do I measure my bra size? Band Size: Wrap a measuring tape snugly around your ribcage, just under your bust. Make sure the tape is level all the way around.Round to the nearest whole number. If it's an even number, that's your band size. If it's odd, add 1 to get your band size.Bust Size: Measure around the fullest part of your bust, keeping the tape level and not too tight. Round to the nearest whole number.Cup Size: Subtract your band size from your bust measurement. Use the difference to find your cup size (e.g., 1 inch = A, 2 inches = B, 3 inches) [H2] Exchange & Returns [H3] How do I make a return? Please register your return here. In order to reduce unnecessary waste and overconsumption, we don't put a return slip in your parcel.Once your return is registered, you'll receive a prepaid return label. Simply download and print your return label, package your return items safely, and hand in your return package to a courier near you (the courier appears on your return label).As soon as we have received and approved your return parcel, we will either issue your refund, create your gift card, or send you your exchange item(s) - though Instant Exchanges are shipped when the returns is registered in our returns portal.If you have requested a refund, this will be issued to the original payment method, with the return fee deducted. If you paid with a gift card, the money will go back onto the original gift card, with the return fee deducted. [H3] What's your return policy? Please register your return here.Once your return is registered, you'll receive a printable return label. As soon as we have received and approved your return parcel, we will either issue your refund, create your gift card or send your exchange item(s). Please note that Instant Exchanges are sent as soon as the exchange has been registered, but will be charged if the returned items haven’t been shipped back within 10 days. Please note that big returns might take longer to get approved.Most of our customers prefer exchanges or store credit, as these come with free return shipping and store credit returns get a 25% bonus added to their gift card.Be aware that exchange orders returned for store credit are not eligible for the 25% bonus.Returns for refundsIf you’d still like a refund, that’s no problem as the return shipping fee will just be deducted from your refund. The fee covers return shipping to our warehouse. You can check the return cost for your country here. Refunds are sent to the original payment method, including gift cards. If you’re returning everything in your order, we’ll also refund the original delivery cost.Return ConditionsReturned items must be unworn, unwashed, and neatly folded in their original packaging with all tags attached. You’re welcome to try on the items as you would in a store. If they’ve been used beyond that, we may adjust the refund depending on the condition.Exchange WindowYou can return for a refund, exchange or store credit within 30 days of receiving your parcel. For orders placed in the months of November and December, you can return within 60 days of receiving your parcel. For Instant Exchanges, the return window is 10 days.Fair Use PolicyWe monitor order and return activity to ensure fair use of our services. Where we identify unusually high return levels, we may limit or refuse future orders. This helps us keep our operations sustainable and fair to all customers. [H3] Can I exchange something for a different product? If you’ve changed your mind and want to exchange what you bought for a different product, you can easily do so through our returns portal.In the returns portal, you can either choose between selected exchange items or shop the entire website with our Shop Now feature. By choosing Shop Now you'll be able to browse th
SUB-PAGE (https://organicbasics.com/pages/about-our-materials/) About – Our Materials – Organic Basics EU
Our Materials Lower-Impact fabrics [H1] To try reduce the impact of our products, we prioritize sourcing from certified factories, and often use (non-exclusively) organic, natural or recycled materials. Choosing lower-impact materials is a core part of our ongoing effort to be a better alternative. Get to know our materials [H1] Cotton - Organic fibers Cotton is a natural fiber that is commonly used for its breathability, and softness. Using organic cotton instead of regular cotton has the potential to build soil health, as it is grown without the use of synthetic fertilisers. We prioritise certifying the finished product with internationally recognised standards including GOTS (Global Organic Textile Standard). Only products carrying the GOTS label and claim are certified (certified by CU 1067589). [H1] Recycled Nylon - Synthetic fibers Using recycled materials can help reduce the impact of its production by conserving resources and diverting waste from landfills. Known for its durability, nylon can withstand frequent washing and wear without losing its shape. Synthetic materials should be washed with care to reduce the release of microfibers. We prioritize certifying products made with recycled fibers with the Global Recycled Standard (GRS). Only products carrying the GRS label and claim are certified (certified by CU 1067589). [H1] TENCEL™ Lyocell and Modal - Wood based fibers TENCEL™ Lyocell and Modal fibers are naturally soft and smooth to the touch. TENCEL™ Lyocell and Modal fibers are made from wood, a natural and renewable raw material carefully sourced from responsibly managed forests. The wood taken from nature is purposefully balanced with forest growth rates, to ensure the continued availability of this valuable resource. TENCEL™ is a trademark of Lenzing AG. [H1] LENZING™ ECOVERO - Wood based fibers Naturally lightweight, these fibers give woven and knitted fabrics a tactile softness and flowing drape. LENZING™ ECOVERO™ fibers are derived from certified or controlled wood sources. LENZING™ and ECOVERO™ are trademarks of Lenzing AG. Get to know our Certifications [H1] Global Organic Textile Standard The Global Organic Textile Standard (GOTS) covers the processing, manufacturing, packaging, labelling, trading, and distribution of all textiles made from at least 70% certified organic natural fibres. Organic production is based on a system of farming that maintains and replenishes soil fertility without the use of toxic, persistent pesticides or synthetic fertilisers. GOTS defines requirements for ecological and labour conditions. It has two label grades: Organic (at least 95% certified organic fibres) and Made with Organic (at least 70% certified organic fibres). Only products with a valid label and claim are GOTS certified. [H1] Global Recycled Standard Products certified to the Global Recycled Standard (GRS) contain recycled material that has been independently verified at each stage of the supply chain, from the recycler to the final product. In addition, facilities from the recycler to final supplier have met social, environmental, and chemical requirements. Organic Basics is GRS certified, CU 1067589. Only the products which carry the GRS label and claim are certified. [H1] Organic Content Standard Products certified to the Organic Content Standard Blended (OCS Blended) contain between 5-94% certified organically grown content that has been independently verified at each stage of the supply chain, from source to final product. Organic cotton is produced and certified to organic agricultural standards, which require practices to sustain ecosystems. Organic Basics is OCS certified, CU 1067589. Only the products which carry the OCS label and claim are certified. [H1] Responsible Wool Standard The Responsible Wool Standard (RWS) describes and independently certifies animal welfare and land management practices in wool fiber production and tracks the certified material from farm to final product. Products certified to the Responsible Wool Standard (RWS) contain wool from farms independently certified to animal welfare and land management requirements. Organic Basics is RWS certified, CU 1067589. Only the products which carry the RWS label and claim are certified.
SUB-PAGE (https://organicbasics.com/pages/about-our-story/) About – Our Story – Organic Basics EU
Our Story Meet Organic Basics [H1] Designed in Copenhagen — made for anywhere. At Organic Basics, we believe in comfort for all. Our everyday essentials and intimates are made to feel good, fit right, and keep up no matter where you’re headed. Versatile by design and intentional in every detail, we always strive to offer a better alternative. Not everyone's favorite basic is a white tee — which is why we continuously develop our designs based on your feedback to include more playful styles, while always carrying a selection of timeless basics. Explore our collections How we show up Transparency As a certified B Corp™, our business practices are certified on environmental, social, and governance standards. We strive to be transparent and accountable for our impact, and adapt our practices to reflect evolving social and environmental issues—aligning with consumer demands and values.You deserve the full story. That’s why we track and share the environmental footprint of every product with Life Cycle Assessment (LCA) data, and make it easy to find on each product’s page. Each year, we publish an Impact Report with a breakdown of our total carbon emissions so we can hold ourselves accountable, spot areas of improvement, and celebrate the wins along the way. Read more about our impact Production We only work with factories that uphold safe working conditions, fair wages, and worker empowerment – no exceptions. Our commitment to transparency extends to our production through our Meet the Makers campaign, where we proudly share all the details, and people, behind our production process. All styles are designed in Copenhagen and produced in partnership with innovative factories that align with our values and bring expert knowledge in materials and technologies to create products that feel good and fit right. Meet the Makers behind your favorite products Donations As proud members of 1% for the Planet, we donate one percent of our annual sales directly to support environmental initiatives like Big Blue Ocean Cleanup, Cool Earth, and the Or Foundation, to list a few. Read more about our donations Certifications Sometimes organic materials, sometimes not – but always thoughtfully sourced. From organic cotton and recycled nylon to TENCEL™ Lyocell fibers, every fabric we use is carefully chosen for quality and purpose. We prioritize quality and certifications and work hard to certify our different collections. We are a Global Organic Textile Standard (GOTS), Organic Content Standard (OCS), Responsible Wool Standard (RWS), and Global Recycled Standard (GRS) certified (CU 1067589). Only products which carry the certification label and claim are certified. Read more about our materials
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2958 | 2 |
| /pages/faq/ | 50 | 2 |
| /pages/about-our-materials/ | 38 | 2 |
| /pages/about-our-story/ | 38 | 2 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
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"@type": "SearchAction",
"target": "https://organicbasics.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"publisher": {
"@id": "https://organicbasics.com/#Organization"
}
},
{
"@type": "OnlineStore",
"@id": "https://organicbasics.com/#Organization",
"name": "Organic basics eu",
"url": "https://organicbasics.com",
"logo": "https://organicbasics.com/cdn/shop/files/512_x_512_1.png?v=1688570138&width=512",
"description": "Underwear, activewear, and essentials made with a focus on lower-impact production. Based in Copenhagen, we prioritise using materials such as, but not exclusively, organic cotton and recycled nylon. As a proud member of 1% for the Planet, we donate to environmental causes with every sale.",
"email": "hello@organicbasics.com",
"telephone": "+45 71 78 22 75",
"legalName": "DG Organic Basics ApS",
"alternateName": "OB",
"vatID": "DK43420623",
"hasMemberProgram": {
"@type": "MemberProgram",
"name": "The Organic Basics Club",
"description": "Earn points every time you shop with us. Redeem points to unlock exclusive discounts and other rewards. Get gifts, exclusive promos and so much more.",
"url": "https://organicbasics.com/pages/the-organic-basics-club",
"hasTiers": [
{
"@type": "MemberProgramTier",
"@id": "https://organicbasics.com/pages/the-organic-basics-club#Caterpillar",
"name": "Caterpillar",
"url": "https://organicbasics.com/pages/the-organic-basics-club",
"hasTierBenefit": "https://schema.org/TierBenefitLoyaltyPoints",
"membershipPointsEarned": {
"@type": "QuantitativeValue",
"unitText": "Points",
"value": 1
}
},
{
"@type": "MemberProgramTier",
"@id": "https://organicbasics.com/pages/the-organic-basics-club#Cocoon",
"name": "Cocoon",
"url": "https://organicbasics.com/pages/the-organic-basics-club",
"hasTierRequirement": {
"@type": "MonetaryAmount",
"value": 150,
"currency": "EUR"
},
"hasTierBenefit": "https://schema.org/TierBenefitLoyaltyPoints",
"membershipPointsEarned": {
"@type": "QuantitativeValue",
"unitText": "Points",
"value": 1
}
},
{
"@type": "MemberProgramTier",
"@id": "https://organicbasics.com/pages/the-organic-basics-club#Butterfly",
"name": "Butterfly",
"url": "https://organicbasics.com/pages/the-organic-basics-club",
"hasTierRequirement": {
"@type": "MonetaryAmount",
"value": 300,
"currency": "EUR"
},
"hasTierBenefit": "https://schema.org/TierBenefitLoyaltyPoints",
"membershipPointsEarned": {
"@type": "QuantitativeValue",
"unitText": "Points",
"value": 1
}
}
]
},
"address": {
"@type": "PostalAddress",
"streetAddress": "Struenseegade 15A, 5th",
"addressLocality": "København N",
"postalCode": "2200",
"addressCountry": "DK"
},
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+45 71 78 22 75",
"email": "hello@organicbasics.com",
"contactType": "customer service",
"areaServed": "DE"
},
"sameAs": [
"https://facebook.com/organicbasics/",
"https://www.pinterest.com/organicbasicsdk/",
"https://instagram.com/organicbasics",
"https://www.tiktok.com/@organic_basics"
],
"acceptedPaymentMethod": [
{
"@type": "PaymentService",
"name": "American express",
"image": "//organicbasics.com/cdn/shopifycloud/storefront/assets/payment_icons/american_express-1efdc6a3.svg"
},
{
"@type": "PaymentService",
"name": "Apple pay",
"image": "//organicbasics.com/cdn/shopifycloud/storefront/assets/payment_icons/apple_pay-1721ebad.svg"
},
{
"@type": "PaymentService",
"name": "Google pay",
"image": "//organicbasics.com/cdn/shopifycloud/storefront/assets/payment_icons/google_pay-34c30515.svg"
},
{
"@type": "PaymentService",
"name": "Maestro",
"image": "//organicbasics.com/cdn/shopifycloud/storefront/assets/payment_icons/maestro-61c41725.svg"
},
{
"@type": "PaymentService",
"name": "Master",
"image": "//organicbasics.com/cdn/shopifycloud/storefront/assets/payment_icons/master-54b5a7ce.svg"
},
{
"@type": "PaymentService",
"name": "Paypal",
"image": "//organicbasics.com/cdn/shopifycloud/storefront/assets/payment_icons/paypal-a7c68b85.svg"
},
{
"@type": "PaymentService",
"name": "Shopify pay",
"image": "//organicbasics.com/cdn/shopifycloud/storefront/assets/payment_icons/shopify_pay-925ab76d.svg"
},
{
"@type": "PaymentService",
"name": "Unionpay",
"image": "//organicbasics.com/cdn/shopifycloud/storefront/assets/payment_icons/unionpay-38c64159.svg"
},
{
"@type": "PaymentService",
"name": "Visa",
"image": "//organicbasics.com/cdn/shopifycloud/storefront/assets/payment_icons/visa-65d650f7.svg"
}
],
"hasMerchantReturnPolicy": {
"@type": "MerchantReturnPolicy",
"@id": "https://organicbasics.com#returnspolicy",
"applicableCountry": "DE",
"returnPolicyCountry": "DE",
"merchantReturnLink": "https://organicbasics.com/pages/faq#shopify-section-template--16701917593820__1c831f83-8634-4de6-94b3-75eaa5307604",
"returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
"merchantReturnDays": 30,
"returnFees": "https://schema.org/FreeReturn",
"returnMethod": "https://schema.org/ReturnByMail",
"refundType": [
"https://schema.org/ExchangeRefund",
"https://schema.org/StoreCreditRefund"
],
"itemCondition": "https://schema.org/NewCondition",
"returnLabelSource": "https://schema.org/ReturnLabelDownloadAndPrint",
"customerRemorseReturnFees": "https://schema.org/ReturnFeesCustomerResponsibility",
"customerRemorseReturnLabelSource": "https://schema.org/ReturnLabelDownloadAndPrint",
"returnPolicySeasonalOverride": {
"@type": "MerchantReturnPolicySeasonalOverride",
"returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
"startDate": "2026-11-01",
"endDate": "2026-12-31",
"merchantReturnDays": 60
}
}
}
]
}
/pages/faq/
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://organicbasics.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "FAQ",
"item": "https://organicbasics.com/pages/faq"
}
]
}
/pages/about-our-materials/
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://organicbasics.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "About - Our Materials",
"item": "https://organicbasics.com/pages/about-our-materials"
}
]
}
/pages/about-our-story/
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://organicbasics.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "About - Our Story",
"item": "https://organicbasics.com/pages/about-our-story"
}
]
}
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
Based on 2934 businesses audited.
Fashion, Apparel & Accessories BS: Organic Basics (DG Organic Basics ApS) (organicbasics.com)
Organic Basics is a benchmark for high-substance sustainable fashion. It successfully navigates the line between ‘lifestyle brand’ and ‘technical apparel’ by providing actual certification IDs and third-party audit references. Its BS score is primarily a reflection of its standard DTC marketing aesthetic rather than a lack of underlying substance.
Integrate direct, clickable links to the GOTS and GRS database certificates for license CU 1067589 to provide absolute transparency. Replace generic H2 headings like ‘Four ways we do things differently’ with data-driven headings such as ‘1% of Sales Donated & 4 Material Certifications.’ Expand the ‘Meet the Makers’ section to include specific factory names and employee stories in the body text rather than just as a campaign title. Include the specific Life Cycle Assessment (LCA) results directly on product grid modules to bridge the gap between sustainability claims and shopping behavior.
The website perfectly matches the Sustainable Fashion and Apparel category. The content is heavily focused on material certifications, lower-impact production, and ethical manufacturing, which are core pillars of the slow-fashion industry.
“The score of 25 is driven by high Information Density and strong Identity/Authority markers. It was penalized slightly in the Commodity Fingerprint pillar due to its reliance on standard industry jargon and DTC templates. Semantic Coherence remained high, as the product-level details consistently supported the high-level brand promises.”
This training module utilizes a snapshot of public data from Organic Basics (DG Organic Basics ApS), captured on May 25, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to Organic Basics (DG Organic Basics ApS): This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://organicbasics.com to view the most current version of its content and learn from the source what this company is about and what it offers.