Training Example: Organic Basics (DG Organic Basics ApS) – Review the Data, Give Your Score & Compare to the Real AI Evaluation

Industry Context — Common BS Fingerprints in Fashion, Apparel & Accessories
Generic Claims: premium quality fabrics, designed to last, fashion for every body, affordable luxury…
Red Flags: sustainable claims with no supply chain disclosure, handmade claims for mass-produced items, luxury positioning with fast-fashion pricing, model photos but no product flat-lay or detail shots…
Semantic Drift Patterns: homepage claims sustainable but no supply chain transparency, claims ethical production but no factory information, homepage shows luxury positioning but pricing is fast-fashion, claims handmade but product pages show industrial production…
Proof Expectations: specific material sourcing details and origins, factory names and locations for ethical claims, sustainability certifications (GOTS, OEKO-TEX, B Corp), real product photography with accurate color representation…

Organic Basics (DG Organic Basics ApS)

(https://organicbasics.com) 📸 Data Snapshot: May 25, 2026

Analyze the raw signals below. How would a machine score this business’s credibility?

Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.

🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Shop Underwear & Essentials Designed in Copenhagen – Organic Basics EU (https://organicbasics.com)
Title

Shop Underwear & Essentials Designed in Copenhagen – Organic Basics EU

Meta

Underwear, activewear, and essentials made with a focus on lower-impact production. Based in Copenhagen, we prioritise using materials such as, but not exclusively, organic cotton and recycled nylon. As a proud member of 1% for the Planet, we donate to environmental causes with every sale.

H2 Country/region
H2 Country/region
H2 Country/region
H2 Country/region
H2 Country/region
H2 Country/region
H2 Shipping
H2 Summer Festival Looks
H2 Hot days, cool cotton
H2 Just Dropped
H2 The New Swim Collection
H2 New collection— Summer in the city
H2 Tops— Cute, comfy, wear-everywhere tops
H2 Pants— Your softest staples for the season
H2 Bras— Soft, supportive, and sexy
H2 Women's Underwear— Oh-so-cute undies
H2 Men's Underwear— All comfort, all day
H2 Four ways we do things differently
H2 Learn about our charity partnerships
H2 In the wild — Meet Organic Basics IRL
H2 We’re here to help
H2 care for 10% off?
H2 Useful
H2 Company
H2 Social
H2 care for 10% off?
H2 Social
H3 Smooth Tank Top
H3 Smooth Tank Top
H3 Flex Cami
H3 Flex Cami
H3 Seamless Waffle High-Leg Briefs
H3 Seamless Waffle High-Leg Briefs
H3 Seamless Waffle Cami
H3 Seamless Waffle Cami
H3 Core Tie Halter
H3 Core Tie Halter
H3 Smooth Tank Top
H3 Smooth Tank Top
H3 Core Singlet
H3 Core Singlet
H3 Smooth High-Leg Briefs 3-Pack
H3 Smooth High-Leg Briefs 3-Pack
H3 Smooth Thong 3-Pack
H3 Smooth Thong 3-Pack
H3 Core Foldover Mini Skirt
H3 Core Foldover Mini Skirt
H3 Core Singlet
H3 Core Singlet
H3 Core Singlet
H3 Core Singlet
H3 Core Singlet
H3 Core Singlet
H3 Flex Corset Top
H3 Flex Corset Top
H3 Smooth Tank Top
H3 Smooth Tank Top
H3 Flex Cami
H3 Flex Cami
H3 Core Flare Pants
H3 Core Flare Pants
H3 Everyday Straight Leg Pants
H3 Everyday Straight Leg Pants
H3 Core Foldover Pants
H3 Core Foldover Pants
H3 Active Run Shorts
H3 Active Run Shorts
H3 True Knit Wide Leg Pants
H3 True Knit Wide Leg Pants
H3 True Knit Wide Leg Pants
H3 True Knit Wide Leg Pants
H3 Smooth Padded Bra
H3 Smooth Padded Bra
H3 Smooth Padded Bra
H3 Smooth Padded Bra
H3 Smooth Padded Bra
H3 Smooth Padded Bra
H3 Core Wireless Plunge Bra
H3 Core Wireless Plunge Bra
H3 Bare Plunge Bralette
H3 Bare Plunge Bralette
H3 Flex Triangle Bralette
H3 Flex Triangle Bralette
H3 Flex Thong 6-pack
H3 Flex Thong 6-pack
H3 Flex Hipster 6-pack
H3 Flex Hipster 6-pack
H3 Flex Shorty 6-pack
H3 Flex Shorty 6-pack
H3 Core High-Leg Briefs 6-Pack
H3 Core High-Leg Briefs 6-Pack
H3 Core High-Leg Briefs 6-Pack
H3 Core High-Leg Briefs 6-Pack
H3 Flex Thong 3-pack
H3 Flex Thong 3-pack
H3 Core Icon Rib Trunks 6-Pack
H3 Core Icon Rib Trunks 6-Pack
H3 Core Icon Boxer Shorts 2-Pack
H3 Core Icon Boxer Shorts 2-Pack
H3 Core Icon Rib Trunks 3-Pack
H3 Core Icon Rib Trunks 3-Pack
H3 Core Icon Rib Trunks 3-Pack
H3 Core Icon Rib Trunks 3-Pack
H3 Core Icon Boxer Shorts 2-Pack
H3 Core Icon Boxer Shorts 2-Pack
H3 Core Icon Boxer Shorts 2-pack
H3 Core Icon Boxer Shorts 2-pack
NAV_HEADING_REPEATED_BODY_FOOTER FAQ – Organic Basics EU (https://organicbasics.com/pages/faq/)
Title

FAQ – Organic Basics EU

H2 Country/region
H2 Country/region
H2 Country/region
H2 Country/region
H2 Country/region
H2 Country/region
H2 Shipping
H2 FAQ
H2 Contact Us
H2 Orders & Shipping
H2 Sizing
H2 Exchange & Returns
H2 Material & Care
H2 Payment
H2 Sustainability
H2 Made2Flow
H2 The Organic Basics Club
H2 The Organic Basics App
H2 We’re here to help
H2 care for 10% off?
H2 Useful
H2 Company
H2 Social
H2 care for 10% off?
H2 Social
H3 Return Policy
H3 Order Status
H3 Change Order
H3 Suspicious or fraudulent activities
H3 Our use of AI
H3 Customer Harassment Policy
H3 Let's Collab!
H3 How can I contact Organic Basics?
H3 Can I change or update my order?
H3 Do you deliver to company addresses?
H3 What's the status of my order?
H3 Can I refuse a package upon delivery?
H3 Where do you ship to and what is the expected delivery time?
H3 Where does Organic Basics ship from?
H3 Do you deliver to P.O. boxes, APO, FPO and DPO destinations?
H3 Will I be charged duties and taxes?
H3 What size am I?
H3 What if the size I order doesn't fit?
H3 Is there anywhere I can try on your products?
H3 How do I measure my bra size?
H3 How do I make a return?
H3 What's your return policy?
H3 Can I exchange something for a different product?
H3 Are exchanges free?
H3 Why can't you issue a return label for me?
H3 How do I exchange a gift that I received?
H3 Can I try on my products?
H3 What if I return an order that I paid for by gift card?
H3 Can I return something that was bought as part of a bundle?
H3 What do I do if my product is faulty?
H3 What do I do if I receive a damaged item?
H3 For all returns outside of the EU
H3 How do I return if I paid with Klarna?
H3 How fast will my return be processed?
H3 Can I return multiple orders together?
H3 How can I edit my return?
H3 Can I return using my own shipping method?
H3 Where can I access my store credit?
H3 Fair Use
H3 What materials do you use for your products?
H3 What do I do if my product is faulty?
H3 How should I wash my basics?
H3 How can I recycle my packaging?
H3 What payment methods do you accept?
H3 I have a gift card and a discount code, how do I use them?
H3 Can I use multiple discount codes on ones order?
H3 Do you accept bank transfers?
H3 What is the expiry date of my gift card / store credit?
H3 What certifications do you have?
H3 What materials do you use?
H3 Are your products vegan-friendly?
H3 How are your products produced?
H3 Do you offset emissions?
H3 What is One Carbon World?
H3 Who is Made2Flow?
H3 What is the benefit of measuring the environmental impact of products?
H3 How is environmental impact measured?
H3 What constitutes a high level of personalised data?
H3 What is the difference between primary and secondary data?
H3 What kind of data is being gathered?
H3 How does Made2Flow complete data gaps?
H3 Is geography / location a factor in the calculation of GHG?
H3 What are Environmental indicators?
H3 What does GHG mean?
H3 What does Water Use mean?
H3 What does Land Use mean?
H3 What is Scope 1-3?
H3 How is the value chain in the fashion industry divided?
H3 What is the Organic Basics Club?
H3 How do I become a member to start earning points?
H3 How do I earn points and rewards?
H3 How do I redeem points?
H3 I have another question
H3 Will I get my redeemed points refunded if I return an item?
H3 When will I receive my birthday treat?
H3 What is the Organic Basics App?
H3 Account Information
H3 Troubleshooting App
NAV_HEADER_HEADING_REPEATED About – Our Materials – Organic Basics EU (https://organicbasics.com/pages/about-our-materials/)
Title

About – Our Materials – Organic Basics EU

H1 To try reduce the impact of our products, we prioritize sourcing from certified factories, and often use (non-exclusively) organic, natural or recycled materials. Choosing lower-impact materials is a core part of our ongoing effort to be a better alternative. 
H2 Country/region
H2 Country/region
H2 Country/region
H2 Country/region
H2 Country/region
H2 Country/region
H2 Shipping
H2 We’re here to help
H2 care for 10% off?
H2 Useful
H2 Company
H2 Social
H2 care for 10% off?
H2 Social
NAV_HEADER_HEADING_REPEATED_BODY About – Our Story – Organic Basics EU (https://organicbasics.com/pages/about-our-story/)
Title

About – Our Story – Organic Basics EU

H1 Designed in Copenhagen — made for anywhere. At Organic Basics, we believe in comfort for all. Our everyday essentials and intimates are made to feel good, fit right, and keep up no matter where you’re headed. Versatile by design and intentional in every detail, we always strive to offer a better alternative.
H2 Country/region
H2 Country/region
H2 Country/region
H2 Country/region
H2 Country/region
H2 Country/region
H2 Shipping
H2 We’re here to help
H2 care for 10% off?
H2 Useful
H2 Company
H2 Social
H2 care for 10% off?
H2 Social
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://organicbasics.com) Shop Underwear & Essentials Designed in Copenhagen – Organic Basics EU
[H2]

Summer Festival Looks

Just dropped
Shop now

[H2]

Hot days,

cool cotton

Meet the Summer Cotton Collection — light layers for the hot days ahead
Shop Women'sShop Men's

[H2]

Just Dropped

SPRING SUMMER 2026
Shop Women'sShop Men's

[H2]

Browse all

[IMG: SWIM_HERO_BANNER_DESKTOP_01.jpg]

[H2]

The New

Swim Collection

Shop Women'sShop Men's

Spring Summer 26     Spring Summer  26     Spring Summer 26      Spring Summer  26     Spring Summer 26      Spring Summer  26     Spring Summer 26      Spring Summer  26     Spring Summer 26      Spring Summer  26     Spring Summer 26      Spring Summer  26   Spring Summer 26       Spring Summer 26      Spring Summer 26      Spring Summer 26      Spring Summer 26      Spring Summer 26      Spring Summer 26      Spring Summer 26      Spring Summer 26      Spring Summer 26      Spring Summer 26      Spring Summer 26

Welcome to the world of

Read our story and Meet the makers

[H2] New collection— Summer in the city
Explore SS26

[IMG: Smooth Tank Top]

[H3]
Smooth Tank Top

New

[H3]
Smooth Tank Top

€34

Regular price

Sale price

Regular price
€34

Unit price

/
per

5

New

[IMG: Flex Cami]

[H3]
Flex Cami

New

[H3]
Flex Cami

€33

Regular price

Sale price

Regular price
€33

Unit price

/
per

+1

4.4

New

[IMG: Seamless Waffle High-Leg Briefs]

[H3]
Seamless Waffle High-Leg Briefs

New

[H3]
Seamless Waffle High-Leg Briefs

€19

Regular price

Sale price

Regular price
€19

Unit price

/
per

4.7

New

[IMG: Seamless Waffle Cami]

[H3]
Seamless Waffle Cami

New

[H3]
Seamless Waffle Cami

€34

Regular price

Sale price

Regular price
€34

Unit price

/
per

+1

4.4

New

[IMG: Core Tie Halter]

[H3]
Core Tie Halter

New

[H3]
Core Tie Halter

€32

Regular price

Sale price

Regular price
€32

Unit price

/
per

4.7

New

[IMG: Smooth Tank Top]

[H3]
Smooth Tank Top

New

[H3]
Smooth Tank Top

€34

Regular price

Sale price

Regular price
€34

Unit price

/
per

5

New

[IMG: Core Singlet]

[H3]
Core Singlet

New

[H3]
Core Singlet

€22

Regular price

Sale price

Regular price
€22

Unit price

/
per

+7

4.6

New

[IMG: Smooth High-Leg Briefs 3-Pack]

[H3]
Smooth High-Leg Briefs 3-Pack

15%
Off

[H3]
Smooth High-Leg Briefs 3-Pack

€51

Regular price

€60

Sale price

Regular price
€51

Unit price

/
per

+4

4.7

15%
Off

[IMG: Smooth Thong 3-Pack]

[H3]
Smooth Thong 3-Pack

15%
Off

[H3]
Smooth Thong 3-Pack

€51

Regular price

€60

Sale price

Regular price
€51

Unit price

/
per

+5

4.6

15%
Off

[IMG: Core Foldover Mini Skirt]

[H3]
Core Foldover Mini Skirt

New

[H3]
Core Foldover Mini Skirt

€39

Regular price

Sale price

Regular price
€39

Unit price

/
per

4.3

New

[H2] Tops— Cute, comfy, wear-everywhere tops
Shop Now

[IMG: Core Singlet]

[H3]
Core Singlet

Back in Stock

[H3]
Core Singlet

€22

Regular price

Sale price

Regular price
€22

Unit price

/
per

+7

4.6

Back in Stock

[IMG: Core Singlet]

[H3]
Core Singlet

[H3]
Core Singlet

€22

Regular price

Sale price

Regular price
€22

Unit price

/
per

+7

4.6

[IMG: Core Singlet]

[H3]
Core Singlet

[H3]
Core Singlet

€22

Regular price

Sale price

Regular price
€22

Unit price

/
per

+7

4.6

[IMG: Flex Corset Top]

[H3]
Flex Corset Top

[H3]
Flex Corset Top

€42

Regular price

Sale price

Regular price
€42

Unit price

/
per

+5

4.8

[IMG: Smooth Tank Top]

[H3]
Smooth Tank Top

New

[H3]
Smooth Tank Top

€34

Regular price

Sale price

Regular price
€34

Unit price

/
per

5

New

[IMG: Flex Cami]

[H3]
Flex Cami

New

[H3]
Flex Cami

€33

Regular price

Sale price

Regular price
€33

Unit price

/
per

+1

4.4

New

[H2] Pants— Your softest staples for the season
Shop Now

[IMG: Core Flare Pants]

[H3]
Core Flare Pants

New

[H3]
Core Flare Pants

€79

Regular price

Sale price

Regular price
€79

Unit price

/
per

+1

4.6

New

[IMG: Everyday Straight Leg Pants]

[H3]
Everyday Straight Leg Pants

#1 Pants

[H3]
Everyday Straight Leg Pants

€65

Regular price

Sale price

Regular price
€65

Unit price

/
per

+3

4.8

#1 Pants

[IMG: Core Foldover Pants]

[H3]
Core Foldover Pants

New

[H3]
Core Foldover Pants

€75

Regular price

Sale price

Regular price
€75

Unit price

/
per

4.7

New

[IMG: Active Run Shorts]

[H3]
Active Run Shorts

[H3]
Active Run Shorts

€55

Regular price

Sale price

Regular price
€55

Unit price

/
per

+3

4.6

[IMG: True Knit Wide Leg Pants]

[H3]
True Knit Wide Leg Pants

[H3]
True Knit Wide Leg Pants

€90

Regular price

Sale price

Regular price
€90

Unit price

/
per

4.6

[IMG: True Knit Wide Leg Pants]

[H3]
True Knit Wide Leg Pants

[H3]
True Knit Wide Leg Pants

€90

Regular price

Sale price

Regular price
€90

Unit price

/
per

4.6

Find your
Daily Look
See them all

[H2] Bras— Soft, supportive, and sexy
Shop Now

[IMG: Smooth Padded Bra]

[H3]
Smooth Padded Bra

[H3]
Smooth Padded Bra

€58

Regular price

Sale price

Regular price
€58

Unit price

/
per

+10

4.7

[IMG: Smooth Padded Bra]

[H3]
Smooth Padded Bra

[H3]
Smooth Padded Bra

€58

Regular price

Sale price

Regular price
€58

Unit price

/
per

+10

4.7

[IMG: Smooth Padded Bra]

[H3]
Smooth Padded Bra

[H3]
Smooth Padded Bra

€58

Regular price

Sale price

Regular price
€58

Unit price

/
per

+10

4.7

[IMG: Core Wireless Plunge Bra]

[H3]
Core Wireless Plunge Bra

Back in Stock

[H3]
Core Wireless Plunge Bra

€58

Regular price

Sale price

Regular price
€58

Unit price

/
per

+13

4.7

Back in Stock

[IMG: Bare Plunge Bralette]

[H3]
Bare Plunge Bralette

30%
Off

[H3]
Bare Plunge Bralette

€45,50

Regular price

€65

Sale price

Regular price
€45,50

Unit price

/
per

+1

4

30%
Off

[IMG: Flex Triangle Bralette]

[H3]
Flex Triangle Bralette

[H3]
Flex Triangle Bralette

€52

Regular price

Sale price

Regular price
€52

Unit price

/
per

+10

4.5

[H2] Women's Underwear— Oh-so-cute undies
Shop All

[IMG: Flex Thong 6-pack]

[H3]
Flex Thong 6-pack

30%
Off

[H3]
Flex Thong 6-pack

€75,60

Regular price

€108

Sale price

Regular price
€75,60

Unit price

/
per

+2

4.7

30%
Off

[IMG: Flex Hipster 6-pack]

[H3]
Flex Hipster 6-pack

30%
Off

[H3]
Flex Hipster 6-pack

€75,60

Regular price

€108

Sale price

Regular price
€75,60

Unit price

/
per

+2

4.7

30%
Off

[IMG: Flex Shorty 6-pack]

[H3]
Flex Shorty 6-pack

30%
Off

[H3]
Flex Shorty 6-pack

€75,60

Regular price

€108

Sale price

Regular price
€75,60

Unit price

/
per

+2

4.8

30%
Off

[IMG: Core High-Leg Briefs 6-Pack]

[H3]
Core High-Leg Briefs 6-Pack

30%
Off

[H3]
Core High-Leg Briefs 6-Pack

€63

Regular price

€90

Sale price

Regular price
€63

Unit price

/
per

+5

4.7

30%
Off

[IMG: Core High-Leg Briefs 6-Pack]

[H3]
Core High-Leg Briefs 6-Pack

30%
Off

[H3]
Core High-Leg Briefs 6-Pack

€63

Regular price

€90

Sale price

Regular price
€63

Unit price

/
per

+5

4.7

30%
Off

[IMG: Flex Thong 3-pack]

[H3]
Flex Thong 3-pack

15%
Off

[H3]
Flex Thong 3-pack

€45,90

Regular price

€54

Sale price

Regular price
€45,90

Unit price

/
per

+5

4.7

15%
Off

[H2] Men's Underwear— All comfort, all day
Shop All

[IMG: Core Icon Rib Trunks 6-Pack]

[H3]
Core Icon Rib Trunks 6-Pack

15%
Off

[H3]
Core Icon Rib Trunks 6-Pack

€66,30

Regular price

€78

Sale price

Regular price
€66,30

Unit price

/
per

4.8

15%
Off

[IMG: Core Icon Boxer Shorts 2-Pack]

[H3]
Core Icon Boxer Shorts 2-Pack

20%
Off

[H3]
Core Icon Boxer Shorts 2-Pack

€44,80

Regular price

€56

Sale price

Regular price
€44,80

Unit price

/
per

+4

4.9

20%
Off

[IMG: Core Icon Rib Trunks 3-Pack]

[H3]
Core Icon Rib Trunks 3-Pack

[H3]
Core Icon Rib Trunks 3-Pack

€39

Regular price

Sale price

Regular price
€39

Unit price

/
per

5

[IMG: Core Icon Rib Trunks 3-Pack]

[H3]
Core Icon Rib Trunks 3-Pack

[H3]
Core Icon Rib Trunks 3-Pack

€39

Regular price

Sale price

Regular price
€39

Unit price

/
per

4.8

[IMG: Core Icon Boxer Shorts 2-Pack]

[H3]
Core Icon Boxer Shorts 2-Pack

20%
Off

[H3]
Core Icon Boxer Shorts 2-Pack

€44,80

Regular price

€56

Sale price

Regular price
€44,80

Unit price

/
per

+4

4.8

20%
Off

[IMG: Core Icon Boxer Shorts 2-pack]

[H3]
Core Icon Boxer Shorts 2-pack

[H3]
Core Icon Boxer Shorts 2-pack

€54

Regular price

Sale price

Regular price
€54

Unit price

/
per

+4

5

[H2]
Four ways we do things
differently
Transparency, Production, Donations, Certifications
Learn more

[H2]
Learn about our charity
partnerships
We are proud members of 1% for the Planet®
Learn more

[H2]
In the wild
—

Meet Organic Basics IRL
14038 chars
SUB-PAGE (https://organicbasics.com/pages/faq/) FAQ – Organic Basics EU
FAQ

Make a Return

Orders & Shipping

Sizing

Exchange & Returns

Materials & Care

Payment

Sustainability

Made2Flow

Take Back Program

Customer Reviews

[H2] FAQ

[H3]
Return Policy
Please register your return here.Once your return is registered, you'll receive a printable return label. As soon as we have received and approved your return parcel, we will either issue your refund, create your gift card, or send you your exchange item(s) - please note that Instant Exchanges are sent as soon as the exchange has been registered, but will be charged if the returned items haven’t been shipped back within 10 days. Please note that big returns might take longer to get approved.Most of our customers prefer exchanges or store credit, as these come with free return shipping and store credit returns get a 25% bonus added to their gift card.Exchange orders returned for store credit are not eligible for the 25% bonus.Returns for refundsIf you’d still like a refund, that’s no problem as the return shipping fee will just be deducted from your refund. The fee covers return shipping to our warehouse. You can check the return cost for your country here. Refunds are sent to the original payment method, including gift cards. If you’re returning everything in your order, we’ll also refund the original delivery cost.Return ConditionsReturned items must be unworn, unwashed, and neatly folded in their original packaging with all tags attached. You’re welcome to try on the items as you would in a store. If they’ve been used beyond that, we may adjust the refund depending on the condition.Exchange WindowYou can return for a refund, exchange or store credit within 30 days of receiving your parcel. For orders placed in the months of November and December, you can return within 60 days of receiving your parcel. Fair Use PolicyWe monitor order and return activity to ensure fair use of our services. Where we identify unusually high return levels, we may limit or refuse future orders. This helps us keep our operations sustainable and fair to all customers.

[H3]
Order Status
We process all orders within 2 working days after the order was placed. Please check the tracking link in your order confirmation email, which you’ll receive as soon as your order leaves our warehouse.Please note that we only pack orders on working days and that it can take up to 1-2 business days for your tracking link to update. If you did not receive a shipping confirmation after 2 working days, you can always reach out via the live chat or email hello@organicbasics.com, and we’ll be happy to help!Occasionally, shipping carriers experience delays for various reasons. We kindly ask you to be patient and to keep an eye on the tracking link in your shipping confirmation email. If, however, you believe your parcel is lost, please contact us and we’ll help you out.PostNord TrackingImportantly, if you have received a Postnord tracking link, please use the tracking number provided by Postnord on your local carrier site to monitor the latest updates with your shipment. Only on your local carrier tracking page will you be able to locate a pick-up point for example. See here for a list last-mile local carriers.

[H3]
Change Order
As we process our orders quickly, it isn't possible for us to change the contents of your order. You can however give us a call at +45 78737270 or try to reach us by chat and we will do our best to accommodate any address changes before the order is packed for shipment. Be aware that our contact hours for chat and phone are Monday - Friday 09.00 - 15.00 CET.When contacting us about an address change, please write out the address in the following format to ensure our AI Chatbot reads the address correctly (use the shift button to jump to the next line without sending the message):Name NameStreet including numberZip code, CityCountryE.g.:Gabrielle SolisWisteria Lane 24T0H 0B4 FairviewCanadaPlease note however that an address change is not always possible.

[H3]
Suspicious or fraudulent activities
If we identify signs of fraudulent activity or violation of our terms of service, we may choose to limit your return options or delay your return approval depending on the condition of your return. Additionally, in certain cases, we reserve the right to not process a refund, remove the 25% store credit bonus as well as to suspend your account.Examples of behaviour which may trigger these actions include: missing items from returns, returning worn or used items, manipulating return labels.Please be aware that we also reserve the right to take further legal actions and to notify the appropriate authorities.

[H3]
Our use of AI
We use AI for certain automations in our system such as our chatbot as well as our automated email responses. We do this in order to provide quicker and more efficient support for you. That said, our chatbot is not perfect so mistakes do occur. In the event of any discrepancy, our official policies and terms of service will prevail. We understand this can be frustrating and appreciate your patience. You can of course always ask to speak to a representative and you will be transferred to our team as soon as possible.OBee can help you with many topics including cancelations, address changes, returns and much more. For more personal help such as product recommendations and sizing help then our customer care team is better suited to help.

[H3]
Customer Harassment Policy
At Organic Basics, we understand that it can be frustrating if a customer experiences issues with an order and understand that in times of distress, people may act out of character, but we do not condone inappropriate or hateful demands or actions by customers towards our employees. To ensure a safe working environment and protect our employees, we have established a Customer Harassment Policy that you can read more about here.

[H3]
Let's Collab!
Interested in working with us? Awesome! Please apply for collaborations here.

[H2] Contact Us

[H3]
How can I contact Organic Basics?
You can access our chatbot 24/7 by clicking the widget in the bottom right corner.If you prefer to call us you can reach out to our Customer Care Team at (0045) 78 73 72 70 or send us an email to hello@organicbasics.com. Inquiries are usually handled within 1 to 4 business days, but please note that we don't work on the weekends.Call hours are Mon-Fri 09:00 - 12.00 and 12.30 – 15:30 CET.

[H2] Orders & Shipping

[H3]
Can I change or update my order?
As we process our orders quickly, it isn't possible for us to change the contents of your order. You can however give us a call at +45 78737270 or try to reach us by chat and we will do our best to accommodate any address changes before the order is packed for shipment. Be aware that our contact hours for chat and phone are Monday - Friday 09.00 - 15.00 CET.When contacting us about an address change, please write out the address in the following format to ensure our AI Chatbot reads the address correctly (use the shift button to jump to the next line without sending the message):Name NameStreet including numberZip code, CityCountryE.g.:Gabrielle SolisWisteria Lane 24T0H 0B4 FairviewCanadaPlease note however that an address change is not always possible.

[H3]
Do you deliver to company addresses?
Yes, we can definitely ship your basics to a company address, but please remember to put both the company name followed by “att: [your name]” in the “Name” section. Otherwise your name won’t show on the label.

[H3]
What's the status of my order?
We process all orders within 2 working days after the order was placed. You’ll receive a shipping confirmation as soon as your order leaves our warehouse. Once the parcel has left Denmark, it can be tracked by inserting the tracking number from your shipping confirmation on your local carriers website. Your local carrier can be found here.Please note that we only pack orders on working days and that it can take up to 1-2 business days for your tracking link to update. If you did not receive a shipping confirmation after 2 working days, you can always reach out via the live chat or at hello@organicbasics.com, and we’ll be happy to help!

[H3]
Can I refuse a package upon delivery?
If you do not wish to receive your package for whatever reason, you can refuse it and it will be automatically returned to us. If you refuse your package, let us know at hello@organicbasics.com so we can refund you for your order once we have received it back at our warehouse.Please be aware that we will need to deduct the local return fee from your refund to cover the return journey, restocking fee and handling at our return hub.

[H3]
Where do you ship to and what is the expected delivery time?
We ship worldwide – the delivery time varies from country to country. Please check approx delivery times here.

[H3]
Where does Organic Basics ship from?
All orders are shipped from our warehouse in Denmark.

[H3]
Do you deliver to P.O. boxes, APO, FPO and DPO destinations?
We can only accommodate orders shipped to the above mentioned options within The Netherlands and Germany.

[H3]
Will I be charged duties and taxes?
Within the European Union no duties or taxes will apply. For international shipments outside the European Union, there may be duties and taxes incurred on your shipment that you will be responsible for. Please note that Organic Basics does not have any control over these fees and cannot advise as to what the costs will be, as they vary from country to country. For more information, please contact your local customs office.For UK*When placing an order over 130 GBP, you have the option to choose between different shipping methods, which may affect how duties are handled.GLS: With GLS, duties are prepaid by us, meaning you won’t have to worry about additional fees when your order arrives.Royal Mail: You can choose Royal Mail for orders below 130GBP and there will be no duties for you to pay.

[H2] Sizing

[H3]
What size am I?
We know online shopping can be tricky for fit and sizing. We have done our best to create a size guide that can help you find the right size — you can find the size-chart on all of our product pages. If you’re in between sizes, do not hesitate to contact us at hello@organicbasics.com.

[H3]
What if the size I order doesn't fit?
If the size you order doesn’t fit you can exchange it for another size by registering for a return here. Please bear in mind that shipping goods back and forth generates unnecessary greenhouse gases that are accelerating climate change. We encourage you to choose your items carefully to avoid unnecessary return shipments.

[H3]
Is there anywhere I can try on your products?
We currently do not have any of our own stores however we have multiple retailers which carry some of our items. You can find these retailers here.

[H3]
How do I measure my bra size?
Band Size: Wrap a measuring tape snugly around your ribcage, just under your bust. Make sure the tape is level all the way around.Round to the nearest whole number. If it's an even number, that's your band size. If it's odd, add 1 to get your band size.Bust Size: Measure around the fullest part of your bust, keeping the tape level and not too tight. Round to the nearest whole number.Cup Size: Subtract your band size from your bust measurement. Use the difference to find your cup size (e.g., 1 inch = A, 2 inches = B, 3 inches)

[H2] Exchange & Returns

[H3]
How do I make a return?
Please register your return here. In order to reduce unnecessary waste and overconsumption, we don't put a return slip in your parcel.Once your return is registered, you'll receive a prepaid return label. Simply download and print your return label, package your return items safely, and hand in your return package to a courier near you (the courier appears on your return label).As soon as we have received and approved your return parcel, we will either issue your refund, create your gift card, or send you your exchange item(s) - though Instant Exchanges are shipped when the returns is registered in our returns portal.If you have requested a refund, this will be issued to the original payment method, with the return fee deducted. If you paid with a gift card, the money will go back onto the original gift card, with the return fee deducted.

[H3]
What's your return policy?
Please register your return here.Once your return is registered, you'll receive a printable return label. As soon as we have received and approved your return parcel, we will either issue your refund, create your gift card or send your exchange item(s). Please note that Instant Exchanges are sent as soon as the exchange has been registered, but will be charged if the returned items haven’t been shipped back within 10 days. Please note that big returns might take longer to get approved.Most of our customers prefer exchanges or store credit, as these come with free return shipping and store credit returns get a 25% bonus added to their gift card.Be aware that exchange orders returned for store credit are not eligible for the 25% bonus.Returns for refundsIf you’d still like a refund, that’s no problem as the return shipping fee will just be deducted from your refund. The fee covers return shipping to our warehouse. You can check the return cost for your country here. Refunds are sent to the original payment method, including gift cards. If you’re returning everything in your order, we’ll also refund the original delivery cost.Return ConditionsReturned items must be unworn, unwashed, and neatly folded in their original packaging with all tags attached. You’re welcome to try on the items as you would in a store. If they’ve been used beyond that, we may adjust the refund depending on the condition.Exchange WindowYou can return for a refund, exchange or store credit within 30 days of receiving your parcel. For orders placed in the months of November and December, you can return within 60 days of receiving your parcel. For Instant Exchanges, the return window is 10 days.Fair Use PolicyWe monitor order and return activity to ensure fair use of our services. Where we identify unusually high return levels, we may limit or refuse future orders. This helps us keep our operations sustainable and fair to all customers.

[H3]
Can I exchange something for a different product?
If you’ve changed your mind and want to exchange what you bought for a different product, you can easily do so through our returns portal.In the returns portal, you can either choose between selected exchange items or shop the entire website with our Shop Now feature. By choosing Shop Now you'll be able to browse th
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SUB-PAGE (https://organicbasics.com/pages/about-our-materials/) About – Our Materials – Organic Basics EU
Our Materials
Lower-Impact
fabrics

[H1]
To try reduce the impact of our products, we prioritize sourcing from certified factories, and often use (non-exclusively) organic, natural or recycled materials. Choosing lower-impact materials is a core part of our ongoing effort to be a better alternative.

Get to know

our materials

[H1] Cotton - Organic fibers
Cotton is a natural fiber that is commonly used for its breathability, and softness. Using organic cotton instead of regular cotton has the potential to build soil health, as it is grown without the use of synthetic fertilisers. We prioritise certifying the finished product with internationally recognised standards including GOTS (Global Organic Textile Standard). Only products carrying the GOTS label and claim are certified (certified by CU 1067589).
[H1] Recycled Nylon - Synthetic fibers
Using recycled materials can help reduce the impact of its production by conserving resources and diverting waste from landfills. Known for its durability, nylon can withstand frequent washing and wear without losing its shape. Synthetic materials should be washed with care to reduce the release of microfibers. We prioritize certifying products made with recycled fibers with the Global Recycled Standard (GRS). Only products carrying the GRS label and claim are certified (certified by CU 1067589).
[H1] TENCEL™ Lyocell and Modal - Wood based fibers
TENCEL™ Lyocell and Modal fibers are naturally soft and smooth to the touch. TENCEL™ Lyocell and Modal fibers are made from wood, a natural and renewable raw material carefully sourced from responsibly managed forests. The wood taken from nature is purposefully balanced with forest growth rates, to ensure the continued availability of this valuable resource. TENCEL™ is a trademark of Lenzing AG.
[H1] LENZING™ ECOVERO - Wood based fibers
Naturally lightweight, these fibers give woven and knitted fabrics a tactile softness and flowing drape. LENZING™ ECOVERO™ fibers are derived from certified or controlled wood sources. LENZING™ and ECOVERO™ are trademarks of Lenzing AG.

Get to know

our Certifications

[H1] Global Organic Textile Standard
The Global Organic Textile Standard (GOTS) covers the processing, manufacturing, packaging, labelling, trading, and distribution of all textiles made from at least 70% certified organic natural fibres. Organic production is based on a system of farming that maintains and replenishes soil fertility without the use of toxic, persistent pesticides or synthetic fertilisers. GOTS defines requirements for ecological and labour conditions. It has two label grades: Organic (at least 95% certified organic fibres) and Made with Organic (at least 70% certified organic fibres). Only products with a valid label and claim are GOTS certified.
[H1] Global Recycled Standard
Products certified to the Global Recycled Standard (GRS) contain recycled material that has been independently verified at each stage of the supply chain, from the recycler to the final product. In addition, facilities from the recycler to final supplier have met social, environmental, and chemical requirements. Organic Basics is GRS certified, CU 1067589. Only the products which carry the GRS label and claim are certified.
[H1] Organic Content Standard
Products certified to the Organic Content Standard Blended (OCS Blended) contain between 5-94% certified organically grown content that has been independently verified at each stage of the supply chain, from source to final product. Organic cotton is produced and certified to organic agricultural standards, which require practices to sustain ecosystems. Organic Basics is OCS certified, CU 1067589. Only the products which carry the OCS label and claim are certified.
[H1] Responsible Wool Standard
The Responsible Wool Standard (RWS) describes and independently certifies animal welfare and land management practices in wool fiber production and tracks the certified material from farm to final product. Products certified to the Responsible Wool Standard (RWS) contain wool from farms independently certified to animal welfare and land management requirements. Organic Basics is RWS certified, CU 1067589. Only the products which carry the RWS label and claim are certified.
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SUB-PAGE (https://organicbasics.com/pages/about-our-story/) About – Our Story – Organic Basics EU
Our Story
Meet
Organic Basics

[H1]
Designed in Copenhagen — made for anywhere. At Organic Basics, we believe in comfort for all. Our everyday essentials and intimates are made to feel good, fit right, and keep up no matter where you’re headed. Versatile by design and intentional in every detail, we always strive to offer a better alternative.
Not everyone's favorite basic is a white tee — which is why we continuously develop our designs based on your feedback to include more playful styles, while always carrying a selection of timeless basics.
Explore our collections

How we show up

Transparency

As a certified B Corp™, our business practices are certified on environmental, social, and governance standards. We strive to be transparent and accountable for our impact, and adapt our practices to reflect evolving social and environmental issues—aligning with consumer demands and values.You deserve the full story. That’s why we track and share the environmental footprint of every product with Life Cycle Assessment (LCA) data, and make it easy to find on each product’s page. Each year, we publish an Impact Report with a breakdown of our total carbon emissions so we can hold ourselves accountable, spot areas of improvement, and celebrate the wins along the way.
Read more about our impact

Production

We only work with factories that uphold safe working conditions, fair wages, and worker empowerment – no exceptions. Our commitment to transparency extends to our production through our Meet the Makers campaign, where we proudly share all the details, and people, behind our production process. All styles are designed in Copenhagen and produced in partnership with innovative factories that align with our values and bring expert knowledge in materials and technologies to create products that feel good and fit right.
Meet the Makers behind your favorite products

Donations

As proud members of 1% for the Planet, we donate one percent of our annual sales directly to support environmental initiatives like Big Blue Ocean Cleanup, Cool Earth, and the Or Foundation, to list a few.
Read more about our donations

Certifications

Sometimes organic materials, sometimes not – but always thoughtfully sourced. From organic cotton and recycled nylon to TENCEL™ Lyocell fibers, every fabric we use is carefully chosen for quality and purpose. We prioritize quality and certifications and work hard to certify our different collections. We are a Global Organic Textile Standard (GOTS), Organic Content Standard (OCS), Responsible Wool Standard (RWS), and Global Recycled Standard (GRS) certified (CU 1067589). Only products which carry the certification label and claim are certified.
Read more about our materials
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🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
3084Review mentions (all pages)
8External proof links (all pages)
PageReviewsProof links
/ (home) 2958 2
/pages/faq/ 50 2
/pages/about-our-materials/ 38 2
/pages/about-our-story/ 38 2
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
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                        "hasTierBenefit": "https://schema.org/TierBenefitLoyaltyPoints",
                        "membershipPointsEarned": {
                            "@type": "QuantitativeValue",
                            "unitText": "Points",
                            "value": 1
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            },
            "address": {
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            },
            "contactPoint": {
                "@type": "ContactPoint",
                "telephone": "+45 71 78 22 75",
                "email": "hello@organicbasics.com",
                "contactType": "customer service",
                "areaServed": "DE"
            },
            "sameAs": [
                "https://facebook.com/organicbasics/",
                "https://www.pinterest.com/organicbasicsdk/",
                "https://instagram.com/organicbasics",
                "https://www.tiktok.com/@organic_basics"
            ],
            "acceptedPaymentMethod": [
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                    "@type": "PaymentService",
                    "name": "Maestro",
                    "image": "//organicbasics.com/cdn/shopifycloud/storefront/assets/payment_icons/maestro-61c41725.svg"
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                    "@type": "PaymentService",
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                "merchantReturnDays": 30,
                "returnFees": "https://schema.org/FreeReturn",
                "returnMethod": "https://schema.org/ReturnByMail",
                "refundType": [
                    "https://schema.org/ExchangeRefund",
                    "https://schema.org/StoreCreditRefund"
                ],
                "itemCondition": "https://schema.org/NewCondition",
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                    "merchantReturnDays": 60
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}
/pages/faq/
{
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/pages/about-our-materials/
{
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}

Your Diagnosis

Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.

Information Density 0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence 0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof 0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint 0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority 0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score 0 / 100
💡 Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)

These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.

Information Density

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Semantic Alignment

Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.

Trust & Proof

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Commodity Fingerprint

Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.

Identity & Authority

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.

B
BS Level
Fashion, Apparel & Accessories
44.7 Avg BS

Based on 2934 businesses audited.

BS Detector

Fashion, Apparel & Accessories BS: Organic Basics (DG Organic Basics ApS) (organicbasics.com)

https://organicbasics.com 📍 Industry: Fashion, Apparel & Accessories
25 BS / 100

Organic Basics is a benchmark for high-substance sustainable fashion. It successfully navigates the line between ‘lifestyle brand’ and ‘technical apparel’ by providing actual certification IDs and third-party audit references. Its BS score is primarily a reflection of its standard DTC marketing aesthetic rather than a lack of underlying substance.

Info Density Power-words vs. Substance ratio.
6
20% BS
Semantic Coherence Homepage promise vs. Sub-page reality.
3
15% BS
Trust & Proof Verifiable evidence vs. Trust Theatre.
6
30% BS
Commodity Fingerprint Detection of industry clichés/templates.
8
53% BS
Identity & Authority Expert verifiability & Schema depth.
2
13% BS

Integrate direct, clickable links to the GOTS and GRS database certificates for license CU 1067589 to provide absolute transparency. Replace generic H2 headings like ‘Four ways we do things differently’ with data-driven headings such as ‘1% of Sales Donated & 4 Material Certifications.’ Expand the ‘Meet the Makers’ section to include specific factory names and employee stories in the body text rather than just as a campaign title. Include the specific Life Cycle Assessment (LCA) results directly on product grid modules to bridge the gap between sustainability claims and shopping behavior.

The website perfectly matches the Sustainable Fashion and Apparel category. The content is heavily focused on material certifications, lower-impact production, and ethical manufacturing, which are core pillars of the slow-fashion industry.

“The score of 25 is driven by high Information Density and strong Identity/Authority markers. It was penalized slightly in the Commodity Fingerprint pillar due to its reliance on standard industry jargon and DTC templates. Semantic Coherence remained high, as the product-level details consistently supported the high-level brand promises.”

Verified Analysis Date: May 25, 2026 © 1EuroSEO Independent Evaluator — Non-Sponsored Result
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