Training Example: Persol – Review the Data, Give Your Score & Compare to the Real AI Evaluation

Industry Context — Common BS Fingerprints in Fashion, Apparel & Accessories
Generic Claims: premium quality fabrics, designed to last, fashion for every body, affordable luxury…
Red Flags: sustainable claims with no supply chain disclosure, handmade claims for mass-produced items, luxury positioning with fast-fashion pricing, model photos but no product flat-lay or detail shots…
Semantic Drift Patterns: homepage claims sustainable but no supply chain transparency, claims ethical production but no factory information, homepage shows luxury positioning but pricing is fast-fashion, claims handmade but product pages show industrial production…
Proof Expectations: specific material sourcing details and origins, factory names and locations for ethical claims, sustainability certifications (GOTS, OEKO-TEX, B Corp), real product photography with accurate color representation…

Persol

(https://persol.com) 📸 Data Snapshot: May 30, 2026

Analyze the raw signals below. How would a machine score this business’s credibility?

Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.

🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Persol Italian Sunglasses and Glasses | Persol® US (https://persol.com)
Title

Persol Italian Sunglasses and Glasses | Persol® US

Meta

Explore the Official Persol Eyeglasses and Sunglasses Collection, blending timeless elegance and precise craftsmanship. Free and safe shipping.

H1 Italian Persol Eyewear Sunglasses and Glasses
H2 Added to your bag
H2 Mediterranean blue.
H2 Sunglasses
H2 Eyeglasses
H2 DISCOVER ACCESSORIES
H2 ADD A MONOGRAM
H2 DIGITAL GREETING CARD
H2 Join the Persol experience
H2 Customer Care
H2 Special Services
H2 Persol
H2 Legal Area
H3 Popular Items
H3 COMPLETE THE STYLE
H3 Thanks for subscribing
H3 Don't forget to use your promo code
H4 Don't have an account yet?
H5 PO3019S
H5 649 – Original
H5 PO3272S
H5 PO3019S
H5 649 – Original
H5 PO3292V
H5 PO3275V
H5 PO3344V
H5 PO3092V
H5 PO3019S
H5 649 – Original
H5 PO3272S
H5 PO3019S
H5 649 – Original
H5 PO3292V
H5 PO3275V
H5 PO3344V
H5 PO3092V
H5 Sign in to your account
H5 PO3152S
H5 PO3218V
H5 PO3316S
H5 PO3318V
H5 Join the Persol experience
H5 Select Language
H5 Select Language
H5 Select Language
H5 Select Language
H5 Select Language
H5 Select Language
H5 Select Language
H5 Select Language
H5 Select Language
H5 Select Language
H5 Select Language
H5 Shipping returns
HEADING_REPEATED_FOOTER Privacy policy | Persol® US (https://persol.com/en-us/pages/privacy-policy/)
Title

Privacy policy | Persol® US

Meta

PRIVACY POLICY For more information on Interest-based Advertising and your choices regarding it click here. This Privacy Policy (“Policy”) is effective as of 09/30/2024. This Policy describes how Luxottica of America Inc., including all direct and indirect subsidiaries (collectively “Luxottica,” “we,” “our,” or “us”),

H1 Privacy policy
H2 Added to your bag
H2 Join the Persol experience
H2 Customer Care
H2 Special Services
H2 Persol
H2 Legal Area
H3 Popular Items
H3 1. THE INFORMATION WE COLLECT
H3 2. HOW DO WE USE YOUR INFORMATION
H3 3. SHARING INFORMATION WITH THIRD PARTIES
H3 4. COOKIES AND OTHER TRACKING TECHNOLOGIES
H3 5. DIGITAL ADVERTISING & ANALYTICS/ INTEREST-BASED ADS
H3 6. THIRD-PARTY LINKS & PLUG-IN
H3 7. BIOMETRIC INFORMATION WE COLLECT
H3 8. YOUR STATE PRIVACY RIGHTS
H3 9. NOTICE TO NEVADA RESIDENTS
H3 10. NOTICE TO VIRGINIA RESIDENTS
H3 11. NOTICE TO CALIFORNIA RESIDENTS
H3 12. NOTICE TO OREGON RESIDENTS
H3 13. NOTICE TO CANADA RESIDENTS
H3 14. YOUR CHOICES
H3 15. CHILDREN’S PRIVACY
H3 16. UPDATING YOUR INFORMATION
H3 17. SECURITY
H3 18. DO NOT TRACK SIGNALS
H3 19. TRACKING ACROSS TIME AND TECHNOLOGIES DISCLOSURE
H3 20. CONSUMERS WITH DISABILITIES
H3 21. CONTACT
H3 Thanks for subscribing
H3 Don't forget to use your promo code
H4 Don't have an account yet?
H4 Cookies And Online Tracking Technologies We Use
H4 How You Can Manage Cookies
H4 Universal Opt-Out Mechanisms
H4 Notice at Collection of Personal Information
H4 Sale, Sharing, and Disclosure of Personal Information
H4 Retention of Personal Information
H4 Your Rights
H4 How to Submit a Request to Know, Delete, and/or Correct
H4 Our Process for Verifying a Request to Know, Delete, and/or Correct
H4 Right to Opt Out of Sale or Sharing of Personal Information
H4 Notice of Financial Incentive
H4 Shine the Light Law
H5 PO3019S
H5 649 – Original
H5 PO3272S
H5 PO3019S
H5 649 – Original
H5 PO3292V
H5 PO3275V
H5 PO3344V
H5 PO3092V
H5 PO3019S
H5 649 – Original
H5 PO3272S
H5 PO3019S
H5 649 – Original
H5 PO3292V
H5 PO3275V
H5 PO3344V
H5 PO3092V
H5 Sign in to your account
H5 Join the Persol experience
H5 Select Language
H5 Select Language
H5 Select Language
H5 Select Language
H5 Select Language
H5 Select Language
H5 Select Language
H5 Select Language
H5 Select Language
H5 Select Language
H5 Select Language
H5 Shipping returns
NAV_HEADER_HEADING_REPEATED Persol PO3019S with Havana Frame and Green Lenses | Persol® US (https://persol.com/en-us/products/0po3019s-24_31/)
Title

Persol PO3019S with Havana Frame and Green Lenses | Persol® US

Meta

Buy Persol PO3019S with Havana Frame and Green Lenses crafted in Italy for timeless style and clear vision. Free and safe shipping.

H1 Persol PO3019S with Havana Frame and Green Lenses
H2 Added to your bag
H2 PO3019S
H2 Care for your product
H2 Care for your product
H2 Care for your product
H2 PO3019S
H2 Caring for your eyewear.
H2 See your favorite frames on
H2 You may also like
H2 Join the Persol experience
H2 Customer Care
H2 Special Services
H2 Persol
H2 Legal Area
H3 Popular Items
H3 Protect
H3 Clean
H3 Wear
H3 Protect
H3 Clean
H3 Wear
H3 Protect
H3 Clean
H3 Wear
H3 Thanks for subscribing
H3 Don't forget to use your promo code
H4 Don't have an account yet?
H5 PO3019S
H5 649 – Original
H5 PO3272S
H5 PO3019S
H5 649 – Original
H5 PO3292V
H5 PO3275V
H5 PO3344V
H5 PO3092V
H5 PO3019S
H5 649 – Original
H5 PO3272S
H5 PO3019S
H5 649 – Original
H5 PO3292V
H5 PO3275V
H5 PO3344V
H5 PO3092V
H5 Sign in to your account
H5 Color options (#)
H5 PAYING IN INSTALMENTS
H5 FACE COVERAGE GUIDE
H5 BRIDGE CHOICE AND NOSEPADS GUIDE
H5 Join the Persol experience
H5 Select Language
H5 Select Language
H5 Select Language
H5 Select Language
H5 Select Language
H5 Select Language
H5 Select Language
H5 Select Language
H5 Select Language
H5 Select Language
H5 Select Language
H5 Shipping returns
NAV_HEADER_HEADING_REPEATED Persol 649 – Original with Havana Frame and Green Lenses | Persol® US (https://persol.com/en-us/products/0po0649-24_31/)
Title

Persol 649 – Original with Havana Frame and Green Lenses | Persol® US

Meta

Buy Persol 649 – Original with Havana Frame and Green Lenses crafted in Italy for timeless style and clear vision. Free and safe shipping.

H1 Persol 649 – Original with Havana Frame and Green Lenses
H2 Added to your bag
H2 649 – Original
H2 Care for your product
H2 Care for your product
H2 Care for your product
H2 Since 1957, Persol 649 sunglasses have remained an enduring icon.
H2 From artisanal to artful.
H2 From artisanal to artful.
H2 649 – Original
H2 You may also like
H2 Join the Persol experience
H2 Customer Care
H2 Special Services
H2 Persol
H2 Legal Area
H3 Popular Items
H3 Protect
H3 Clean
H3 Wear
H3 Protect
H3 Clean
H3 Wear
H3 Protect
H3 Clean
H3 Wear
H3 Thanks for subscribing
H3 Don't forget to use your promo code
H4 Don't have an account yet?
H5 PO3019S
H5 649 – Original
H5 PO3272S
H5 PO3019S
H5 649 – Original
H5 PO3292V
H5 PO3275V
H5 PO3344V
H5 PO3092V
H5 PO3019S
H5 649 – Original
H5 PO3272S
H5 PO3019S
H5 649 – Original
H5 PO3292V
H5 PO3275V
H5 PO3344V
H5 PO3092V
H5 Sign in to your account
H5 Color options (#)
H5 PAYING IN INSTALMENTS
H5 FACE COVERAGE GUIDE
H5 BRIDGE CHOICE AND NOSEPADS GUIDE
H5 Join the Persol experience
H5 Select Language
H5 Select Language
H5 Select Language
H5 Select Language
H5 Select Language
H5 Select Language
H5 Select Language
H5 Select Language
H5 Select Language
H5 Select Language
H5 Select Language
H5 Shipping returns
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://persol.com) Persol Italian Sunglasses and Glasses | Persol® US
[H1] Italian Persol Eyewear Sunglasses and Glasses

[H2]
Mediterranean blue.
A bold take on Persol craftsmanship—new cobalt acetate paired with gradient blue lenses, made for sunlit moments. Available with prescription.

Shop Sunglasses

Shop EYEGLASSES

[IMG: Visit PO3152S with Cobalto Frame and Blue Lenses]

[IMG: Visit PO3152S with Cobalto Frame and Blue Lenses]

[H5]
PO3152S

$333.00

New • Prescription available

[IMG: Visit PO3218V with Cobalto Frame]

[IMG: Visit PO3218V with Cobalto Frame]

[H5]
PO3218V

$348.00

New • Prescription available

[IMG: Visit PO3316S with Cobalto Frame and Blue Lenses]

[IMG: Visit PO3316S with Cobalto Frame and Blue Lenses]

[H5]
PO3316S

$333.00

New • Prescription available

[IMG: Visit PO3318V with Cobalto Frame]

[IMG: Visit PO3318V with Cobalto Frame]

[H5]
PO3318V

$348.00

New • Prescription available

[H2]
Sunglasses

SHOP NOW

[H2]
Eyeglasses

SHOP NOW

[H3]
COMPLETE THE STYLE

[H2]
DISCOVER ACCESSORIES
Enhance your Persol pair with our case, cleaning kit and more.

SHOP ACCESSORIES

[H2]
ADD A MONOGRAM
Make your Persol eyewear even more unique with a three-letter engraving on the frame.

ENGRAVE LETTERS

[H2]
DIGITAL GREETING CARD
If you're buying a gift, personalize it with a digital greeting card: choose your design and add your message, all online.

CREATE GREETING CARD

Join the Persol experience

SUBSCRIBE
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SUB-PAGE (https://persol.com/en-us/pages/privacy-policy/) Privacy policy | Persol® US
[H1] Privacy policy

Top
[H3] 1. THE INFORMATION WE COLLECT
For the purpose of this policy, personal information is any information about an identifiable individual.
We collect the following types of personal information:
Information You Provide
We may collect the following personal information that you voluntarily provide us in using our Platforms:
Create an Account. If you create an account with us, you will provide us with your name, email address, birth date, and you will create a password for future logins
Subscribe to Our Newsletter. If you subscribe to our newsletter, you will provide us with your email address.
Customer Service. If you contact our customer service department, you may need to provide us with additional information so that we can respond to your questions or concerns as completely and thoroughly as possible.
Purchases. When you make a purchase, you will provide us with your name, email address, phone number, physical address, and credit card or gift card information. We also will collect your payment card, gift card, or other payment information. For in-store purchases we may also collect your signature.
Prescriptions. If you purchase prescription products, you will provide us with your eye prescription information and insurance information.
Register Products. If you decide to register your product(s), you may choose to voluntarily provide the date of your last eye exam, the type(s) of products to register, the purchase date of the products, and the reason(s) why you decided to buy our products.
Find Your Match. If you use our Frame Advisor Technology, you will either upload a photograph of your face or you will allow the technology to take a scan of your face.
Book an Appointment. If you book a store appointment, you will provide us with your name, email address, birth date, physical address, and phone number.
Loyalty Program. If you sign up for our loyalty program, you will provide us with your name, email address, birth date, and you may choose to provide us with your gender.
Track and Return Orders. If you check your order status or start a return, you will provide us with your order number and email address.
Refer a Friend. To refer a friend, you will provide us with your name and email address, and the email address of the friend you are referring.
Promotions. If you enter a sweepstakes, contest, giveaway, or other promotion (each a “Promotion”), you will provide us with your first and last name, date of birth, and email address.
Apply for a Job. If you apply for a job through one of our Platforms, we will collect any information you provide in your application, including, but not limited to, work authorization information, visa status, desired salary, language proficiency, educational background, employment history, and references. You may also choose to voluntarily provide optional information such as race, gender, or whether you are disabled.
Survey. If you are participating in a survey, you may provide your gender and age, income, ethnicity, family size, and marital status.
Business Information. We may collect personal information from business clients or vendors, including company name, physical address, phone number, email address, and credit card information.
HIPAA. Some of the affiliates and brands covered by this Policy are subject to the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”). These affiliates and brands may collect additional information that is considered “protected health information” (“PHI”) as defined by HIPAA. When the information that we collect is considered PHI, we will handle that information in accordance with our Notice of Privacy Practices. Please visit that notice for information on our privacy practices, our legal duties, and your rights concerning your PHI.
Biometric Information. We may collect biometric information to provide you with certain services. See the "BIOMETRIC INFORMATION" section of this Policy to learn more about how this information is collected, used, disclosed and stored.
Visual footage. When you visit one of our store locations, you can expect that we will collect CCTV footage
Information as You Navigate Our Platforms
We automatically collect certain personal information through your use of the Platforms, such as the following:
Usage Information. For example, the pages on the Platforms you access, the frequency of access, and what you click on while on the Platforms.
Device Information. For example, hardware model, operating system, application version number, and browser.
Mobile Device Information. Aggregated information about whether the Platforms are accessed via a mobile device or tablet, the device type, and the carrier.
Location Information. Location information from Platform visitors on a city-regional basis.
Third Party Information
In some cases, we may receive certain personal information from you about a third party including receiving personal information from data brokers. Additionally, the receipt of information from third parties may also include, For example, when you refer a friend, you will and provide the email address, or other contact information, of a third party. If you submit any personal information about another individual to us, you are responsible for making sure you have the authority to do so and to allow us to use their personal information in accordance with this Policy.
Top
[H3] 2. HOW DO WE USE YOUR INFORMATION
We use the personal information we collect to improve our Platforms and to protect our legal rights. In addition, we may use the personal information we collect to:
Process and fulfill your order, including sending you emails to confirm your order status and shipment, and to provide other related communications;
Process your account registration;
Process and fulfill your order, including sending you emails to confirm your order status and shipment, and to provide other related communications;
Send you our newsletter;
Sign you up for our loyalty program;
Identify your preferences to customize our communications and marketing;
Manage and record your settings, consents, communications and opt-out choices;
Provide information regarding vision, vision care, and vision correction;
Administer a Promotion;
Review your job application;
Communicate with you about our Platforms or to inform you of any changes to our Platforms;
Allow you to find an eyecare professional or doctor, distributor, store or sales consultant in your area and schedule eye exams or similar appointments with such persons;
Operate and improve the Platforms, including to analyze visits to the Platforms and learn about our visitors so we can operate the Platforms and improve our products and services and deliver the best user experience;
Create audiences for our advertisements, target our advertisements, and generate reports about the performance of our advertisements;
Communicate with you, including responding to your inquiries;
Comply with the law and to maintain the integrity and security of our Platforms;
Defend our legal rights and the rights of others;
Investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, or violations of our Terms of Us and to otherwise fulfill our legal obligations; and
Fulfill any other purposes for which you provide it, or any other purpose we deem necessary or appropriate.
Top
[H3] 3. SHARING INFORMATION WITH THIRD PARTIES
We may share the personal information that we collect about you in the following ways:
We engage service providers to perform services in connection with the operation of our business. We may share personal information with service providers to the extent necessary for them to provide services to you or us that are aligned with the purposes outlined above. Examples of these services include payment processing and authorization, text messaging services, fraud protection and credit risk reduction, product customization, order fulfillment and shipping, marketing and promotional material distribution, website evaluation, data analysis and, where applicable, data enrichment and/or cleansing.
In proceeding with your online order, you agree that any information associated with the order, such as the delivery name and address (if different from yours), will be processed using service providers.
Personal information collected through our Platforms may be shared between the brands and affiliates, including future affiliates that are owned or operated by Luxottica.
We also share personal information with selected third parties for their own marketing purposes (except for your phone number or biometric information). This also includes information collected through pixels and other tracking technologies operated by third parties, as described elsewhere in this Policy. See the "Your Choices" section of this Policy for more information.
We may release personal information if we believe in good faith that: (i) the law or legal process requires it; (ii) we have received a valid administrative request from a law enforcement agency; or (iii) such release is necessary or appropriate (in our sole discretion) to protect the rights, property, or safety of Luxottica, or any of our respective affiliates, service providers, customers, or (iv) as Luxottica deems necessary to resolve disputes, troubleshoot problems, prevent fraud and otherwise enforce the Terms of Use.
We may also share your information with your consent or as otherwise disclosed at the time of data collection or sharing.
As with any business, it is possible that as ours develops, we might go through a business transition, such as a merger, acquisition by another company, or the sale of all or a portion of our assets, or buying online stores or other assets, including at bankruptcy. In such transactions, information about customers will likely be transferred.
The Platforms may allow you to provide comments in various sections of our Platforms, such as in product reviews. Please be aware that the information you post in these areas may be available to visitors of the Platforms and to the general public. To the fullest extent allowed under applicable law, we do not monitor such content and are not responsible for material posted by you or others in these public forums.
We are a multi-national organization with locations in many countries around the world. Your personal information may be stored and processed outside of your country, province or state of residence, in any jurisdiction where we have facilities or in which we engage service providers, to the extent allowed in accordance with applicable law. This means that your personal information may be transferred in jurisdictions that have less restrictive privacy laws than your country, province, or state of residence, in which case we will ensure, through contractual means or otherwise, that it will receive an adequate protection in compliance with generally accepted data protection principles. We take steps to process personal information according to the provisions of this Privacy Policy and the requirements of applicable law.
Top
[H3] 4. COOKIES AND OTHER TRACKING TECHNOLOGIES
Like many other companies, Luxottica of America Inc. (“Luxottica,” “we,” “our,” or “us”) uses cookies and other tracking technologies (such as pixels and web beacons) (collectively, “Cookies”) when you visit our websites including our blogs and client portals (“Sites”), and use the services provided through our Sites (“Services”). This Cookie Policy explains how we use Cookies and how you can manage them. Please review the Privacy Policy featured on our Sites to learn more about our privacy practices.
This Cookie Policy covers the following topics:
COOKIES AND ONLINE TRACKING TECHNOLOGIES WE USE
HOW YOU CAN MANAGE COOKIES
HOW TO CONTACT US
[H4] Cookies And Online Tracking Technologies We Use
“Cookies” are small files of information that are stored by your web browser software on your computer hard drive, mobile or other devices (e.g., smartphones or tablets).
We may use the following types of Cookies:
Strictly Necessary Cookies
These Cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these Cookies, but some parts of the Sites will not then work. These Cookies do not store any personally identifiable information.
Performance Cookies
These Cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Sites. They help us to know which pages are the most and least popular and see how visitors move around the Sites. If you do not allow these Cookies we will not know when you have visited our Sites and will not be able to monitor its performance.
We use Google Analytics, a web analytics service provided by Google, Inc. Google Analytics uses Cookies or other tracking technologies to help us analyze how users interact with the Sites and Services, compile reports on their activity, and provide other services related to their activity and usage. The technologies used by Google may collect information such as your IP address, time of visit, whether you are a returning visitor, and any referring website. The information generated by Google Analytics will be transmitted to and stored by Google and will be subject to Google’s privacy policies. To learn more about Google’s partner services and to learn how to opt-out of tracking of analytics by Google, click here.
We may use Cookies and similar technologies third-party vendors provide to collect information on user behavior (e.g., screens and pages visited, buttons and links clicked, limited information entered, and user taps and mouse movements). This information enables us to monitor and improve the user experience.
Functional Cookies
These Cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these Cookies, then some or all of the Services may not function properly.
Targeting Cookies
These Cookies may be set through our Sites by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other websites. If you do not allow these Cookies, you will experience less targeted advertising.
Social Media Cookies
These Cookies are set by a range of social media services that we have added to the Sites to enable you to share our content with your friends and networks. They are capable of tracking your browser across other websites and building a profile of your interests. This may impact the content and messages you see on other websites you
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SUB-PAGE (https://persol.com/en-us/products/0po3019s-24_31/) Persol PO3019S with Havana Frame and Green Lenses | Persol® US
[H1] Persol PO3019S with Havana Frame and Green Lenses

TRY THEM ON

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[IMG: Persol PO3019S with Havana Frame and Green Lenses - Image 1]

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•

Handmade in Italy

[H1] PO3019S

$333.00

Shipping calculated at checkout.

[IMG: Persol PO3019S with Havana Frame and Green Lenses – Variant Image]

Frame:

Havana

Lenses:

Green

Out of stock

Frame:

Lenses:

[IMG: 1]

Frame:
Havana

Lenses:
Green

$333.00

Size:

52-18
Best for most faces

This model is usually purchased in size:

52-18
Best for most faces

Not sure on sizing?
Select your face width, we will show the most suitable size for you:

Narrow

Average

Wide

Here is the option we found:

Out of stock. Please check alternative colours or sizes.

Confirm

Out of stock. Please check alternative colours or sizes.

Email me when available

Please confirm your email address to receive a notification when this product is back in stock.

[IMG: 1]

Size:
52-18

Frame:
Havana
Lenses:
Green

Stay up-to-date with Persol by subscribing to our newsletter.

By entering your email address, you agree to our Privacy Policy.

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[IMG: 1]

[H2]
PO3019S

$333.00

Add monogram

Edit monogram:
+15.00 $

Engrave up to 3 letters on the iconic temple arrow. Not available with prescription lenses.

remove

[IMG: 4]

Choose up to three uppercase letters to engrave into the left temple arrow (preview for illustration purposes only):

Font:

Arial

Garamond

Gill Sans

Apply monogram

Sign up
to Makers to enjoy free monogram engraving on every purchase.
Please note, Monogram is not available on frames with prescription lenses and it may affect delivery times. Also, Monogram frames cannot be returned unless the engraving is defective.

Free delivery and returns

Estimated delivery date

View full details

Size guide

Find your ideal size effortlessly. Check the engraved numbers on your current glasses for a quick match, or explore all measurements for a precise fit.

Use the face-width method

Step 1 - Take a credit card

Get a Credit, Debit or Loyalty card.

[IMG: Size Guide Credit Card]

Step 2 - Place it against your face

Hold the card steady and align one edge with the centre of your nose.

[IMG: Size Guide Face and Credit Card]

Step 3 - Check the card position

The size is determined based on where the opposite edge of the card aligns with your eye.

[IMG: Size Guide Eye and Credit Card]

A - Average:
If the card’s edge aligns with the outer corner of your eye.

B - Narrow:
If the card’s edge extends past the outer corner of your eye.

C - Wide:
If the card’s edge falls between the outer corner and the centre of your eye.

Use your current glasses

If you already own a pair of glasses, you will see some numbers engraved on the inside of the eyewear temple:

These numbers indicate the lens and bridge width, which determine the frame size. Compare them with the measurements of this frame to find the best match for you:

[IMG: Size Guide Current Glasses]

52-18

Lens width:
52
mm

Bridge width:
18
mm

Frame size:
52-18

All measurements

Here, you’ll find all the specifications for the frame size:
mm

inch

Lens width:
52
mm

Bridge width:
18
mm

Temple length:
140
mm

Lens width:
52
mm

Lens height:
21
mm

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This square-shaped style captures the essential values of the brand's collections over time. Thanks to the elegant arrow and Meflecto system, this model combines extreme functionality with impeccable elegance.

Discover More

Model face:
Average

Model face:
Average

Product Information

Care for your product

[H3] Protect

Keep your eyewears in its dedicated hard or soft case to protect the frame and lenses from scratches. Do not leave your eyewears on the dashboard of the car but keep them in a dry place at a temperature ranging from 14°F to 95°F. Avoid bringing the prescription or suneyewears lenses close to intense heat sources such as hot air, water vapor, ovens, as the treatments applied to the lenses could be damaged

[H3] Clean

FREQUENT CLEANING Wipe your eyewears using a soft lens cloth. Avoid using abrasive fabrics such as paper towels, tissues or your T-shirt, which may alter the characteristics of the lens coatings. Store the cloth away from dirt and dust. DEEP CLEANING In case of contact with salt water, pool water or other chemicals such as cosmetics, hairspray, sunscreen and insect repellents, we recommend immediately wiping your eyewears with a damp non-abrasive cloth. Clean your eyewears using neutral soap and water at room temperature. Be sure to dry the eyewears using the clean soft appropriate cloth. Avoid to use solvents or alcohol. Use the spray, which is available in stores, to clean the lenses.

[H3] Wear

Do not place your eyewears face down on a surface as this could damage the lenses.Always hold your eyewears by the temples when putting them on or taking them.MAINTENANCEFor maintenance purposes and in the event of wear and tear (e.g. scratches, marks, cloudiness, etc.), always using original replacement parts.Do not attempt to repair your eyewears yourself. If your eyewears need repairing, we recommend you visit one of our Stores, where our staff will be happy to help you.

Frame color:
Havana

Frame material:
Acetate

Lenses color:
Green

Lenses material:
Crystal

Made in:
IT

Model code:
PO3019S

Care for your product

Size & Fitting

[H3] Protect

Keep your eyewears in its dedicated hard or soft case to protect the frame and lenses from scratches. Do not leave your eyewears on the dashboard of the car but keep them in a dry place at a temperature ranging from 14°F to 95°F. Avoid bringing the prescription or suneyewears lenses close to intense heat sources such as hot air, water vapor, ovens, as the treatments applied to the lenses could be damaged

[H3] Clean

FREQUENT CLEANING Wipe your eyewears using a soft lens cloth. Avoid using abrasive fabrics such as paper towels, tissues or your T-shirt, which may alter the characteristics of the lens coatings. Store the cloth away from dirt and dust. DEEP CLEANING In case of contact with salt water, pool water or other chemicals such as cosmetics, hairspray, sunscreen and insect repellents, we recommend immediately wiping your eyewears with a damp non-abrasive cloth. Clean your eyewears using neutral soap and water at room temperature. Be sure to dry the eyewears using the clean soft appropriate cloth. Avoid to use solvents or alcohol. Use the spray, which is available in stores, to clean the lenses.

[H3] Wear

Do not place your eyewears face down on a surface as this could damage the lenses.Always hold your eyewears by the temples when putting them on or taking them.MAINTENANCEFor maintenance purposes and in the event of wear and tear (e.g. scratches, marks, cloudiness, etc.), always using original replacement parts.Do not attempt to repair your eyewears yourself. If your eyewears need repairing, we recommend you visit one of our Stores, where our staff will be happy to help you.

Size:

52-18

Best for most faces

LEARN MORE

Temple length:
140
mm

Face Coverage:
Standard
A medium lens front designed for those who prefer to cover an average portion of the face.

LEARN MORE

It is an aesthethical information which determines the amount of face coverage for a given size.As can be seen in the image, there are three different fittings available to choose from. These are unrelated to size and instead to lens width.

[IMG: Petite]
Petite
Petite: a small lens front for those who prefer to cover a smaller portion of the face.Standard: a medium lens front designed for those who prefer to cover an average portion of the face.Generous: a larger lens front designed for those who prefer to cover a greater portion of the face.

[IMG: Standard]
Standard
Petite: a small lens front for those who prefer to cover a smaller portion of the face.Standard: a medium lens front designed for those who prefer to cover an average portion of the face.Generous: a larger lens front designed for those who prefer to cover a greater portion of the face.

[IMG: Generous]
Generous
Petite: a small lens front for those who prefer to cover a smaller portion of the face.Standard: a medium lens front designed for those who prefer to cover an average portion of the face.Generous: a larger lens front designed for those who prefer to cover a greater portion of the face.

Petite: a small lens front for those who prefer to cover a smaller portion of the face.Standard: a medium lens front designed for those who prefer to cover an average portion of the face.Generous: a larger lens front designed for those who prefer to cover a greater portion of the face.

Bridge Choice & Nosepads
High Bridge Fit
Offers a more secure and comfortable fit for those with a high nose Bridge Choice & Nosepads lower cheekbones. A good choice if the bridge of your nose is above the level of your pupils.

LEARN MORE

This functional information describes the different types of the Bridge Choice & Nosepads the nosepads.The four possible Bridge Choice & Nosepads options are:High bridge fit: Offers a more secure and comfortable fit for those with a high nose Bridge Choice & Nosepads lower cheekbones. A good choice if the bridge of your nose is above the level of your pupils.Low bridge fit: Offers a more secure and comfortable fit for those with a low nose Bridge Choice & Nosepads higher cheekbones. A good choice if eyewear tends to slide down your nose, sit too low, or press on your temples or cheeks.Universal fit: This option accommodates most face shapes. Adjustable nosepads: Nosepads that can be widened or narrowed to fit your unique nose shape.

[IMG: Adjustable nosepads]
Adjustable nosepads

[IMG: Elevated nosepads for Low-bridge fit]
Elevated nosepads for Low-bridge fit

Shipping, warranties and more

May we help?

[H3] Protect

Keep your eyewears in its dedicated hard or soft case to protect the frame and lenses from scratches. Do not leave your eyewears on the dashboard of the car but keep them in a dry place at a temperature ranging from 14°F to 95°F. Avoid bringing the prescription or suneyewears lenses close to intense heat sources such as hot air, water vapor, ovens, as the treatments applied to the lenses could be damaged

[H3] Clean

FREQUENT CLEANING Wipe your eyewears using a soft lens cloth. Avoid using abrasive fabrics such as paper towels, tissues or your T-shirt, which may alter the characteristics of the lens coatings. Store the cloth away from dirt and dust. DEEP CLEANING In case of contact with salt water, pool water or other chemicals such as cosmetics, hairspray, sunscreen and insect repellents, we recommend immediately wiping your eyewears with a damp non-abrasive cloth. Clean your eyewears using neutral soap and water at room temperature. Be sure to dry the eyewears using the clean soft appropriate cloth. Avoid to use solvents or alcohol. Use the spray, which is available in stores, to clean the lenses.

[H3] Wear

Do not place your eyewears face down on a surface as this could damage the lenses.Always hold your eyewears by the temples when putting them on or taking them.MAINTENANCEFor maintenance purposes and in the event of wear and tear (e.g. scratches, marks, cloudiness, etc.), always using original replacement parts.Do not attempt to repair your eyewears yourself. If your eyewears need repairing, we recommend you visit one of our Stores, where our staff will be happy to help you.

Secure paymentsWe accept Visa, MasterCard, American Express, Discover, ApplePay, Affirm, Klarna and PayPal. All online payments on oliverpeoples.com are completely secure, thanks to the Secure Socket Layer (SSL) encryption that is used for every transaction in order to ensure that your order is secure.
Shipping & Returns
We offer free shipping and returns on all orders within the US. Your order will be processed within 1-2 business days and shipped via FedEx or UPS
15000 chars
SUB-PAGE (https://persol.com/en-us/products/0po0649-24_31/) Persol 649 – Original with Havana Frame and Green Lenses | Persol® US
[H1] Persol 649 - Original with Havana Frame and Green Lenses

TRY THEM ON

[IMG: Persol 649 - Original with Havana Frame and Green Lenses - Image 1]

[IMG: Persol 649 - Original with Havana Frame and Green Lenses - Image 2]

[IMG: Persol 649 - Original with Havana Frame and Green Lenses - Image 3]

[IMG: Persol 649 - Original with Havana Frame and Green Lenses - Image 4]

[IMG: Persol 649 - Original with Havana Frame and Green Lenses - Image 5]

1
/ 5

[IMG: Persol 649 - Original with Havana Frame and Green Lenses - Image 1]

[IMG: Persol 649 - Original with Havana Frame and Green Lenses - Image 2]

[IMG: Persol 649 - Original with Havana Frame and Green Lenses - Image 3]

[IMG: Persol 649 - Original with Havana Frame and Green Lenses - Image 4]

[IMG: Persol 649 - Original with Havana Frame and Green Lenses - Image 5]

[IMG: Persol 649 - Original with Havana Frame and Green Lenses - Image 1]

[IMG: Persol 649 - Original with Havana Frame and Green Lenses - Image 2]

[IMG: Persol 649 - Original with Havana Frame and Green Lenses - Image 3]

[IMG: Persol 649 - Original with Havana Frame and Green Lenses - Image 4]

[IMG: Persol 649 - Original with Havana Frame and Green Lenses - Image 5]

•

Handmade in Italy

[H1] 649 - Original

$363.00

Shipping calculated at checkout.

[IMG: Persol 649 - Original with Havana Frame and Green Lenses – Variant Image]

Frame:

Havana

Lenses:

Green

Out of stock

Frame:

Lenses:

[IMG: 1]

Frame:
Havana

Lenses:
Green

$363.00

Size:

54-20
Best for most faces

This model is usually purchased in size:

54-20
Best for most faces

Not sure on sizing?
Select your face width, we will show the most suitable size for you:

Narrow

Average

Wide

Here is the option we found:

Out of stock. Please check alternative colours or sizes.

Confirm

Out of stock. Please check alternative colours or sizes.

Email me when available

Please confirm your email address to receive a notification when this product is back in stock.

[IMG: 1]

Size:
54-20

Frame:
Havana
Lenses:
Green

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[IMG: 1]

[H2]
649 - Original

$363.00

Add monogram

Edit monogram:
+15.00 $

Engrave up to 3 letters on the iconic temple arrow. Not available with prescription lenses.

remove

[IMG: 4]

Choose up to three uppercase letters to engrave into the left temple arrow (preview for illustration purposes only):

Font:

Arial

Garamond

Gill Sans

Apply monogram

Sign up
to Makers to enjoy free monogram engraving on every purchase.
Please note, Monogram is not available on frames with prescription lenses and it may affect delivery times. Also, Monogram frames cannot be returned unless the engraving is defective.

Free delivery and returns

Estimated delivery date

View full details

Size guide

Find your ideal size effortlessly. Check the engraved numbers on your current glasses for a quick match, or explore all measurements for a precise fit.

Use the face-width method

Step 1 - Take a credit card

Get a Credit, Debit or Loyalty card.

[IMG: Size Guide Credit Card]

Step 2 - Place it against your face

Hold the card steady and align one edge with the centre of your nose.

[IMG: Size Guide Face and Credit Card]

Step 3 - Check the card position

The size is determined based on where the opposite edge of the card aligns with your eye.

[IMG: Size Guide Eye and Credit Card]

A - Average:
If the card’s edge aligns with the outer corner of your eye.

B - Narrow:
If the card’s edge extends past the outer corner of your eye.

C - Wide:
If the card’s edge falls between the outer corner and the centre of your eye.

Use your current glasses

If you already own a pair of glasses, you will see some numbers engraved on the inside of the eyewear temple:

These numbers indicate the lens and bridge width, which determine the frame size. Compare them with the measurements of this frame to find the best match for you:

[IMG: Size Guide Current Glasses]

54-20

Lens width:
54
mm

Bridge width:
20
mm

Frame size:
54-20

All measurements

Here, you’ll find all the specifications for the frame size:
mm

inch

Lens width:
54
mm

Bridge width:
20
mm

Temple length:
140
mm

Lens width:
54
mm

Lens height:
27
mm

Want to pay for your Persol order in interest-free instalments? Select PayPal, Apple Pay, Klarna or Affirm as your payment method at checkout. No hidden fees.

With PayPal Pay in 4, you can spread the cost of your qualifying purchase into 4 interest-free payments. Available for purchases between $30 and $1,500. Interest-free and no late fees.

With Klarna you can shop now and pay later! Split into 4 payments or delay up to 30 days with no fees. Must be 18+, US resident, with valid payment card. Late fees may apply.

With Affirm pay over time with no hidden fees, late fees, or regrets. Select it at checkout and spread your costs weekly or with monthly installments.

For a timeless classic appeal that is absolutely extraordinary, slip into a pair of Persol PO0649 eyewear today and indulge in luxury you would want for yourself. Acetate by design, the fully constructed aviator frame will take your everyday styling to luxurious new heights. This designer pair is complemented with a keyhole bridge, Persol’s iconic arrow and Meflecto system.

Discover More

Model face:
Average

Model face:
Average

Product Information

Care for your product

[H3] Protect

Keep your eyewears in its dedicated hard or soft case to protect the frame and lenses from scratches. Do not leave your eyewears on the dashboard of the car but keep them in a dry place at a temperature ranging from 14°F to 95°F. Avoid bringing the prescription or suneyewears lenses close to intense heat sources such as hot air, water vapor, ovens, as the treatments applied to the lenses could be damaged

[H3] Clean

FREQUENT CLEANING Wipe your eyewears using a soft lens cloth. Avoid using abrasive fabrics such as paper towels, tissues or your T-shirt, which may alter the characteristics of the lens coatings. Store the cloth away from dirt and dust. DEEP CLEANING In case of contact with salt water, pool water or other chemicals such as cosmetics, hairspray, sunscreen and insect repellents, we recommend immediately wiping your eyewears with a damp non-abrasive cloth. Clean your eyewears using neutral soap and water at room temperature. Be sure to dry the eyewears using the clean soft appropriate cloth. Avoid to use solvents or alcohol. Use the spray, which is available in stores, to clean the lenses.

[H3] Wear

Do not place your eyewears face down on a surface as this could damage the lenses.Always hold your eyewears by the temples when putting them on or taking them.MAINTENANCEFor maintenance purposes and in the event of wear and tear (e.g. scratches, marks, cloudiness, etc.), always using original replacement parts.Do not attempt to repair your eyewears yourself. If your eyewears need repairing, we recommend you visit one of our Stores, where our staff will be happy to help you.

Frame color:
Havana

Frame material:
Acetate

Lenses color:
Green

Lenses material:
Crystal

Made in:
IT

Model code:
PO0649

Care for your product

Size & Fitting

[H3] Protect

Keep your eyewears in its dedicated hard or soft case to protect the frame and lenses from scratches. Do not leave your eyewears on the dashboard of the car but keep them in a dry place at a temperature ranging from 14°F to 95°F. Avoid bringing the prescription or suneyewears lenses close to intense heat sources such as hot air, water vapor, ovens, as the treatments applied to the lenses could be damaged

[H3] Clean

FREQUENT CLEANING Wipe your eyewears using a soft lens cloth. Avoid using abrasive fabrics such as paper towels, tissues or your T-shirt, which may alter the characteristics of the lens coatings. Store the cloth away from dirt and dust. DEEP CLEANING In case of contact with salt water, pool water or other chemicals such as cosmetics, hairspray, sunscreen and insect repellents, we recommend immediately wiping your eyewears with a damp non-abrasive cloth. Clean your eyewears using neutral soap and water at room temperature. Be sure to dry the eyewears using the clean soft appropriate cloth. Avoid to use solvents or alcohol. Use the spray, which is available in stores, to clean the lenses.

[H3] Wear

Do not place your eyewears face down on a surface as this could damage the lenses.Always hold your eyewears by the temples when putting them on or taking them.MAINTENANCEFor maintenance purposes and in the event of wear and tear (e.g. scratches, marks, cloudiness, etc.), always using original replacement parts.Do not attempt to repair your eyewears yourself. If your eyewears need repairing, we recommend you visit one of our Stores, where our staff will be happy to help you.

Size:

54-20

Best for most faces

LEARN MORE

Temple length:
140
mm

Face Coverage:
Standard
A medium lens front designed for those who prefer to cover an average portion of the face.

LEARN MORE

It is an aesthethical information which determines the amount of face coverage for a given size.As can be seen in the image, there are three different fittings available to choose from. These are unrelated to size and instead to lens width.

[IMG: Petite]
Petite
Petite: a small lens front for those who prefer to cover a smaller portion of the face.Standard: a medium lens front designed for those who prefer to cover an average portion of the face.Generous: a larger lens front designed for those who prefer to cover a greater portion of the face.

[IMG: Standard]
Standard
Petite: a small lens front for those who prefer to cover a smaller portion of the face.Standard: a medium lens front designed for those who prefer to cover an average portion of the face.Generous: a larger lens front designed for those who prefer to cover a greater portion of the face.

[IMG: Generous]
Generous
Petite: a small lens front for those who prefer to cover a smaller portion of the face.Standard: a medium lens front designed for those who prefer to cover an average portion of the face.Generous: a larger lens front designed for those who prefer to cover a greater portion of the face.

Petite: a small lens front for those who prefer to cover a smaller portion of the face.Standard: a medium lens front designed for those who prefer to cover an average portion of the face.Generous: a larger lens front designed for those who prefer to cover a greater portion of the face.

Bridge Choice & Nosepads
High Bridge Fit
Offers a more secure and comfortable fit for those with a high nose Bridge Choice & Nosepads lower cheekbones. A good choice if the bridge of your nose is above the level of your pupils.

LEARN MORE

This functional information describes the different types of the Bridge Choice & Nosepads the nosepads.The four possible Bridge Choice & Nosepads options are:High bridge fit: Offers a more secure and comfortable fit for those with a high nose Bridge Choice & Nosepads lower cheekbones. A good choice if the bridge of your nose is above the level of your pupils.Low bridge fit: Offers a more secure and comfortable fit for those with a low nose Bridge Choice & Nosepads higher cheekbones. A good choice if eyewear tends to slide down your nose, sit too low, or press on your temples or cheeks.Universal fit: This option accommodates most face shapes. Adjustable nosepads: Nosepads that can be widened or narrowed to fit your unique nose shape.

[IMG: Adjustable nosepads]
Adjustable nosepads

[IMG: Elevated nosepads for Low-bridge fit]
Elevated nosepads for Low-bridge fit

Shipping, warranties and more

May we help?

[H3] Protect

Keep your eyewears in its dedicated hard or soft case to protect the frame and lenses from scratches. Do not leave your eyewears on the dashboard of the car but keep them in a dry place at a temperature ranging from 14°F to 95°F. Avoid bringing the prescription or suneyewears lenses close to intense heat sources such as hot air, water vapor, ovens, as the treatments applied to the lenses could be damaged

[H3] Clean

FREQUENT CLEANING Wipe your eyewears using a soft lens cloth. Avoid using abrasive fabrics such as paper towels, tissues or your T-shirt, which may alter the characteristics of the lens coatings. Store the cloth away from dirt and dust. DEEP CLEANING In case of contact with salt water, pool water or other chemicals such as cosmetics, hairspray, sunscreen and insect repellents, we recommend immediately wiping your eyewears with a damp non-abrasive cloth. Clean your eyewears using neutral soap and water at room temperature. Be sure to dry the eyewears using the clean soft appropriate cloth. Avoid to use solvents or alcohol. Use the spray, which is available in stores, to clean the lenses.

[H3] Wear

Do not place your eyewears face down on a surface as this could damage the lenses.Always hold your eyewears by the temples when putting them on or taking them.MAINTENANCEFor maintenance purposes and in the event of wear and tear (e.g. scratches, marks, cloudiness, etc.), always using original replacement parts.Do not attempt to repair your eyewears yourself. If your eyewears need repairing, we recommend you visit one of our Stores, where our staff will be happy to help you.

Secure paymentsWe accept Visa, MasterCard, American Express, Discover, ApplePay, Affirm, Klarna and PayPal. All online payments on oliverpeoples.com are completely secure, thanks to the Secure Socket Layer (SSL) encryption that is used for every transaction in order to ensure that your order is secure.
Shipping & Returns
We offer free shipping and returns on all orders within the US. Your order will be
15000 chars
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                    "@id": "https://www.persol.com/collections",
                    "name": "Products"
                }
            },
            {
                "@type": "ListItem",
                "position": 2,
                "item": {
                    "@id": "https://www.persol.com/collections/men-sunglasses",
                    "name": "Persol Men's Sunglasses"
                }
            },
            {
                "@type": "ListItem",
                "position": 3,
                "item": {
                    "@id": "https://www.persol.com/en-us/products/0po3019s-24_31#breadcrumb_sp_schemaplus",
                    "name": "PO3019S"
                }
            }
        ]
    },
    {
        "@context": "http://schema.org",
        "@type": "Organization",
        "name": "Persol ",
        "logo": "https://www.persol.com/cdn/shop/files/Vector.svg?v=1764878184&width=500",
        "sameAs": [
            "https://twitter.com/Persol",
            "",
            "http://www.pinterest.com/persol",
            "https://www.instagram.com/persol/",
            "https://www.tiktok.com/@persolofficial",
            "",
            "",
            "https://www.youtube.com/c/PersolEyewear",
            ""
        ],
        "url": "https://www.persol.com"
    },
    {
        "@context": "http://schema.org/",
        "@id": "/en-us/products/0po3019s-24_31#product",
        "@type": "ProductGroup",
        "brand": {
            "@type": "Brand",
            "name": "Persol"
        },
        "category": "Sun",
        "description": "This square-shaped style captures the essential values of the brand's collections over time. Thanks to the elegant arrow and Meflecto system, this model combines extreme functionality with impeccable elegance.",
        "hasVariant": [
            {
                "@id": "/en-us/products/0po3019s-24_31?variant=54032974152020#variant",
                "@type": "Product",
                "gtin": "713132394076",
                "image": "https://www.persol.com/cdn/shop/files/0PO3019S__24_31__P21__shad__qt_57878e76a90831f2febd850ad8a6e3aad37bf4708b6ef6c544811f5b1c0cd183.png?v=1779190562&width=1920",
                "name": "PO3019S - 52-18",
                "offers": {
                    "@id": "/en-us/products/0po3019s-24_31?variant=54032974152020#offer",
                    "@type": "Offer",
                    "availability": "http://schema.org/InStock",
                    "price": "333.00",
                    "priceCurrency": "USD",
                    "url": "https://www.persol.com/en-us/products/0po3019s-24_31?variant=54032974152020"
                },
                "sku": "713132394076"
            },
            {
                "@id": "/en-us/products/0po3019s-24_31?variant=54032974184788#variant",
                "@type": "Product",
                "gtin": "713132394083",
                "image": "https://www.persol.com/cdn/shop/files/0PO3019S__24_31__P21__shad__qt_57878e76a90831f2febd850ad8a6e3aad37bf4708b6ef6c544811f5b1c0cd183.png?v=1779190562&width=1920",
                "name": "PO3019S - 55-18",
                "offers": {
                    "@id": "/en-us/products/0po3019s-24_31?variant=54032974184788#offer",
                    "@type": "Offer",
                    "availability": "http://schema.org/InStock",
                    "price": "333.00",
                    "priceCurrency": "USD",
                    "url": "https://www.persol.com/en-us/products/0po3019s-24_31?variant=54032974184788"
                },
                "sku": "713132394083"
            },
            {
                "@id": "/en-us/products/0po3019s-24_31?variant=54033435853140#variant",
                "@type": "Product",
                "gtin": "713132394076",
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                "name": "PO3019S - 52-18RX",
                "offers": {
                    "@id": "/en-us/products/0po3019s-24_31?variant=54033435853140#offer",
                    "@type": "Offer",
                    "availability": "http://schema.org/InStock",
                    "price": "333.00",
                    "priceCurrency": "USD",
                    "url": "https://www.persol.com/en-us/products/0po3019s-24_31?variant=54033435853140"
                },
                "sku": "713132394076"
            },
            {
                "@id": "/en-us/products/0po3019s-24_31?variant=54033438769492#variant",
                "@type": "Product",
                "gtin": "713132394083",
                "image": "https://www.persol.com/cdn/shop/files/0PO3019S__24_31__P21__shad__qt_57878e76a90831f2febd850ad8a6e3aad37bf4708b6ef6c544811f5b1c0cd183.png?v=1779190562&width=1920",
                "name": "PO3019S - 55-18RX",
                "offers": {
                    "@id": "/en-us/products/0po3019s-24_31?variant=54033438769492#offer",
                    "@type": "Offer",
                    "availability": "http://schema.org/InStock",
                    "price": "333.00",
                    "priceCurrency": "USD",
                    "url": "https://www.persol.com/en-us/products/0po3019s-24_31?variant=54033438769492"
                },
                "sku": "713132394083"
            }
        ],
        "name": "PO3019S",
        "productGroupID": "15046520176980",
        "url": "https://www.persol.com/en-us/products/0po3019s-24_31"
    }
]
/en-us/products/0po0649-24_31/
[
    [
        {
            "@context": "https://schema.org",
            "@type": "WebPage"
        }
    ],
    {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "name": "Persol  Breadcrumbs Schema by SchemaPlus",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "item": {
                    "@id": "https://www.persol.com/collections",
                    "name": "Products"
                }
            },
            {
                "@type": "ListItem",
                "position": 2,
                "item": {
                    "@id": "https://www.persol.com/collections/sunglasses-bestsellers-649-model",
                    "name": "Persol 649 Series Sunglasses"
                }
            },
            {
                "@type": "ListItem",
                "position": 3,
                "item": {
                    "@id": "https://www.persol.com/en-us/products/0po0649-24_31#breadcrumb_sp_schemaplus",
                    "name": "649 - Original"
                }
            }
        ]
    },
    {
        "@context": "http://schema.org",
        "@type": "Organization",
        "name": "Persol ",
        "logo": "https://www.persol.com/cdn/shop/files/Vector.svg?v=1764878184&width=500",
        "sameAs": [
            "https://twitter.com/Persol",
            "",
            "http://www.pinterest.com/persol",
            "https://www.instagram.com/persol/",
            "https://www.tiktok.com/@persolofficial",
            "",
            "",
            "https://www.youtube.com/c/PersolEyewear",
            ""
        ],
        "url": "https://www.persol.com"
    },
    {
        "@context": "http://schema.org/",
        "@id": "/en-us/products/0po0649-24_31#product",
        "@type": "ProductGroup",
        "brand": {
            "@type": "Brand",
            "name": "Persol"
        },
        "category": "Sun",
        "description": "For a timeless classic appeal that is absolutely extraordinary, slip into a pair of Persol PO0649 eyewear today and indulge in luxury you would want for yourself. Acetate by design, the fully constructed aviator frame will take your everyday styling to luxurious new heights. This designer pair is complemented with a keyhole bridge, Persol’s iconic arrow and Meflecto system.",
        "hasVariant": [
            {
                "@id": "/en-us/products/0po0649-24_31?variant=54032966156628#variant",
                "@type": "Product",
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                "image": "https://www.persol.com/cdn/shop/files/0PO0649__24_31__P21__shad__qt_34f20fafa2275380e6ce3d0b61b753ca504e728b51e783ee400f428ff378011b.png?v=1779190414&width=1920",
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    }
]

Your Diagnosis

Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.

Information Density 0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence 0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof 0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint 0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority 0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score 0 / 100
💡 Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)

These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.

Information Density

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Semantic Alignment

Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.

Trust & Proof

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Commodity Fingerprint

Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.

Identity & Authority

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.

B
BS Level
Fashion, Apparel & Accessories
44.7 Avg BS

Based on 2934 businesses audited.

BS Detector

Fashion, Apparel & Accessories BS: Persol (persol.com)

https://persol.com 📍 Industry: Fashion, Apparel & Accessories
35 BS / 100

Persol delivers high-quality technical substance that backs its product claims, but suffers from corporate template ‘domain leakage’ and a lack of manufacturing transparency. It is a heritage brand coasting on a reputation for ‘handmade’ quality that it proves through specs rather than story. The score is saved from mediocrity by the genuine specificity of its sizing and material data.

Info Density Power-words vs. Substance ratio.
5
17% BS
Semantic Coherence Homepage promise vs. Sub-page reality.
6
30% BS
Trust & Proof Verifiable evidence vs. Trust Theatre.
13
65% BS
Commodity Fingerprint Detection of industry clichés/templates.
5
33% BS
Identity & Authority Expert verifiability & Schema depth.
6
40% BS

Immediately remove the ‘oliverpeoples.com’ reference from the payment security text to restore brand integrity. Substantiate the ‘Handmade in Italy’ claim by adding a ‘Transparency Report’ or video content showcasing the actual assembly of frames in Italian workshops. Integrate a third-party review platform (e.g., Trustpilot or Yotpo) to provide verifiable social proof with external links. Consolidate the repetitive ‘Care for your product’ headings to improve heading hierarchy and technical SEO coherence.

The content perfectly aligns with the Fashion, Apparel & Accessories industry, specifically the high-end eyewear segment. The presence of technical specifications like lens width (52mm), bridge width (18mm), and material details (Acetate, Crystal) confirms the classification.

“The score of 35 is driven primarily by Trust Theatre (13 points) due to the absence of verifiable proof paths for reviews and the 'Handmade' claim. The technical failure of mentioning a different brand's URL in the security text added points to Semantic Coherence. Identity and Authority scores were elevated because of the lack of named expert bios or specific workshop transparency.”

Verified Analysis Date: May 30, 2026 © 1EuroSEO Independent Evaluator — Non-Sponsored Result
Brand AI Reputation