Industry Context — Common BS Fingerprints in Fashion, Apparel & Accessories
Generic Claims:
premium quality fabrics, designed to last, fashion for every body, affordable luxury…
Red Flags:
sustainable claims with no supply chain disclosure, handmade claims for mass-produced items, luxury positioning with fast-fashion pricing, model photos but no product flat-lay or detail shots…
Semantic Drift Patterns:
homepage claims sustainable but no supply chain transparency, claims ethical production but no factory information, homepage shows luxury positioning but pricing is fast-fashion, claims handmade but product pages show industrial production…
Proof Expectations:
specific material sourcing details and origins, factory names and locations for ethical claims, sustainability certifications (GOTS, OEKO-TEX, B Corp), real product photography with accurate color representation…
SKIMS
(https://skims.com) 📸 Data Snapshot: May 24, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE SKIMS | Solutions For Every Body (https://skims.com)
Title
SKIMS | Solutions For Every Body
Meta
SKIMS is a solutions oriented brand creating the next generation of underwear, loungewear and shapewear.
H1 UP TO 40% OFF: THE BI-ANNUAL SALE STARTS NOW!
H2 SKIMS is a solutions oriented brand creating the next generation of underwear, clothing and shapewear.
H2 HELP
H2 STAY IN THE KNOW
H2 MORE
NAV_HEADER_HEADING_REPEATED_BODY Best Sellers | Shapewear, Womens Underwear | SKIMS (https://skims.com/en-gb/collections/eu-best-sellers/)
Title
Best Sellers | Shapewear, Womens Underwear | SKIMS
Meta
Shop the Skims Best Sellers Collection for our most popular styles. Discover customer favorites in loungewear, shapewear, and more.
H1 Up To 40% Off Our Best Sellers
H2 HELP
H2 STAY IN THE KNOW
H2 MORE
H3 T-SHIRT
H3 TEARDROP PUSH-UP BRA
H3 TEARDROP PUSH-UP BRA
H3 LONG SLIP DRESS
H3 STRAPLESS PUSH-UP BRA
H3 LONG SLEEVE T-SHIRT
H3 FOLDOVER PANT
H3 T-SHIRT
H3 FOLDOVER PANT
H3 UNLINED SCOOP BRA
H3 DIPPED THONG
H3 STRAPLESS SHORTIE BODYSUIT
NAV_HEADER_HEADING_REPEATED_BODY NikeSKIMS | SKIMS (https://skims.com/en-gb/collections/nikeskims/)
Title
NikeSKIMS | SKIMS
Meta
Designed to sculpt and engineered to perform, NikeSKIMS is for those who refuse to compromise
H1 NikeSKIMS
H2 NikeSKIMS Studio Stretch
H2 HELP
H2 STAY IN THE KNOW
H2 MORE
H3 MICRO SCOOP BRA
H3 DOUBLE STRAP SCOOP TANK
H3 DOUBLE STRAP SCOOP BRA
H3 SLIM FLARE LEGGING
H3 5" BIKER SHORT
H3 29" LEGGING
H3 2" SHORT
H3 FOLDOVER SLIM FLARE LEGGING
H3 MICRO SCOOP BRA
H3 V-LINE 26" LEGGING
H3 FOLDOVER SKORT
H3 5" BIKER SHORT
NAV_HEADER_HEADING_REPEATED_BODY Best of Sale | SKIMS (https://skims.com/en-gb/collections/eu-best-of-sale/)
Title
Best of Sale | SKIMS
Meta
Major markdowns on our most-wanted styles
H1 Best of Sale
H2 HELP
H2 STAY IN THE KNOW
H2 MORE
H3 LONG SLEEVE DRESS
H3 MID WAIST BRIEF
H3 BOXER
H3 LONG SLEEVE T-SHIRT
H3 LONG SLEEVE BUTTON UP SET
H3 STRING THONG 5-PACK
H3 LONG SLEEVE BOATNECK TOP
H3 OVERSIZED TRENCH COAT
H3 SLEEP SET
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://skims.com) SKIMS | Solutions For Every Body
[IMG: UP TO 40% OFF: THE BI-ANNUAL SALE STARTS NOW!] [IMG: UP TO 40% OFF: THE BI-ANNUAL SALE STARTS NOW!] [H1] UP TO 40% OFF: THE BI-ANNUAL SALE STARTS NOW! This only happens twice a year: save up to 40% on our most-wanted styles.Shop NowClothing on SalePajamas on SaleBras on SaleShapewear on Sale [H1] NikeSKIMS Studio Made for the studio and beyond—shop new corset-inspired silhouettes, buttery soft Studio Stretch styles, and our latest Rift Mesh shade.Shop NowMenswear on SaleT-Shirts on SaleSets on SaleLingerie on Sale [IMG: UP TO 50% OFF SALE STYLES] [IMG: UP TO 50% OFF SALE STYLES] [H1] UP TO 50% OFF SALE STYLES Don’t miss out on major savings on your favorite SKIMS stylesShop Now [H2] SKIMS is a solutions oriented brand creating the next generation of underwear, clothing and shapewear.
802 chars
SUB-PAGE (https://skims.com/en-gb/collections/eu-best-sellers/) Best Sellers | Shapewear, Womens Underwear | SKIMS
Home/Up To 40% Off Our Best SellersFilters (0)sortGenderSizeSupport LevelBandCupTypeColorCollectionSupport LevelMaterialSleeve Lengthbest seller [IMG: COTTON JERSEY T-SHIRT | SOOT ON A MODEL FRONT VIEW @ | FOCUS: 0.9, 0.1, 0.7] [IMG: COTTON JERSEY T-SHIRT | SOOT FLAT ON A WHITE BACKGROUND | FLT] sootmarblelight heather greymineralkyanitestonecherry blossom [IMG: POWDER BLUE BANDANA] powder blue bandana [IMG: SIENNA NATURAL LEOPARD] sienna natural leopardCOTTON JERSEY [H3] T-SHIRT £52£36.4030% OFF BI-ANNUAL SALEbest seller [IMG: SKIMS ULTIMATE TEARDROP PUSH-UP BRA | CLAY ON A MODEL FRONT VIEW @ | FOCUS: 0.0, 1.0, 0.9 | COMP] [IMG: SKIMS ULTIMATE BRA TEARDROP PUSH-UP BRA | CLAY (PLUNGE BRAS) LAYS FLAT ON A WHITE BACKGROUND | FLT] claysandmicasiennajaspercocoaonyxSKIMS ULTIMATE [H3] TEARDROP PUSH-UP BRA £68£47.6030% OFF BI-ANNUAL SALEbest seller [IMG: SKIMS ULTIMATE BRA IN ONYX ON A MODEL FRONT VIEW | COMP | FOCUS: 0.0, 1.0, 0.9 | COMP] [IMG: SKIMS ULTIMATE BRA TEARDROP PUSH-UP BRA | ONYX (PLUNGE BRAS) LAYS FLAT ON A WHITE BACKGROUND | FLT] onyxsandmicaclaysiennajaspercocoaSKIMS ULTIMATE [H3] TEARDROP PUSH-UP BRA £68£47.6030% OFF BI-ANNUAL SALEbest seller [IMG: SOFT LOUNGE LONG SLIP DRESS | ONYX ON A MODEL FRONT VIEW @ | FOCUS: 0.0, 1.0, 0.9] [IMG: SOFT LOUNGE LONG SLIP DRESS | ONYX LAYS FLAT ON A WHITE BACKGROUND | FLT] onyxheather greySOFT LOUNGE [H3] LONG SLIP DRESS £86£60.2030% OFF BI-ANNUAL SALEbest seller [IMG: SKIMS ULTIMATE STRAPLESS PUSH-UP BRA | CLAY ON A MODEL FRONT VIEW @ | FOCUS: 0.0, 1.0, 0.9] [IMG: SKIMS ULTIMATE BRA STRAPLESS PUSH-UP BRA | CLAY (PUSH-UP BRAS) LAYS FLAT ON A WHITE BACKGROUND | FLT] claysandsiennaonyxSKIMS ULTIMATE [H3] STRAPLESS PUSH-UP BRA £68£47.6030% OFF BI-ANNUAL SALEbest seller [IMG: A MODEL STANDS FACING FORWARD WEARING THE FITS EVERYBODY LONG SLEEVE T-SHIRT | ONYX] [IMG: FITS EVERYBODY LONG SLEEVE T-SHIRT | ONYX (LONG SLEEVE T-SHIRTS, TOPS) LAYS FLAT ON A WHITE BACKGROUND | FLT] onyxcocoacherryFITS EVERYBODY [H3] LONG SLEEVE T-SHIRT £62£37.2040% OFF BI-ANNUAL SALEbest seller [IMG: COTTON JERSEY FOLDOVER PANT | SOOT CAMPAIGN IMAGE @ | FOCUS: 0.0, 1.0, 0.9] [IMG: COTTON JERSEY FOLDOVER PANT | SOOT FLAT ON A WHITE BACKGROUND | FLT] sootlight heather greystonebrickcherry blossomnavyCOTTON JERSEY [H3] FOLDOVER PANT £72£50.4030% OFF BI-ANNUAL SALEbest seller [IMG: COTTON JERSEY T-SHIRT | LIGHT HEATHER GREY ON A MODEL FRONT VIEW @ | FOCUS: 0.0, 1.0, 0.9] [IMG: COTTON JERSEY T-SHIRT | LIGHT HEATHER GREY FLAT ON A WHITE BACKGROUND | FLT] light heather greymarblemineralkyanitesootstonecherry blossom [IMG: POWDER BLUE BANDANA] powder blue bandana [IMG: SIENNA NATURAL LEOPARD] sienna natural leopardCOTTON JERSEY [H3] T-SHIRT £52£36.4030% OFF BI-ANNUAL SALEbest seller [IMG: COTTON JERSEY FOLDOVER PANT WORN BY A MODEL IN FRONT VIEW @ | FOCUS: 0.0, 1.0, 0.9] [IMG: COTTON JERSEY FOLDOVER PANT | LIGHT HEATHER GREY FLAT ON A WHITE BACKGROUND | FLT] light heather greysootstonebrickcherry blossomnavyCOTTON JERSEY [H3] FOLDOVER PANT £72£50.4030% OFF BI-ANNUAL SALE [IMG: FITS EVERYBODY LACE UNLINED SCOOP BRA | BUBBLE GUM TONAL ON A MODEL FRONT VIEW @ | FOCUS: 0.0, 1.0, 0.9] [IMG: FITS EVERYBODY LACE UNLINED SCOOP BRA | BUBBLE GUM TONAL FLAT ON A WHITE BACKGROUND | FLT] bubble gum tonalonyx [IMG: SLATE PIN DOT PRINT] slate pin dot printFITS EVERYBODY LACE [H3] UNLINED SCOOP BRA £58£40.6030% OFF BI-ANNUAL SALE3 for £42 [IMG: FITS EVERYBODY LACE DIPPED THONG | BUBBLE GUM TONAL ON A MODEL FRONT VIEW @ | FOCUS: 0.0, 1.0, 0.9] [IMG: FITS EVERYBODY LACE DIPPED THONG | BUBBLE GUM TONAL FLAT ON A WHITE BACKGROUND | FLT] bubble gum tonalonyxespresso [IMG: MICA SKETCHED HEARTS] mica sketched hearts [IMG: SLATE PIN DOT PRINT] slate pin dot printFITS EVERYBODY LACE [H3] DIPPED THONG £22£15.4030% OFF BI-ANNUAL SALEbest sellerStrong [IMG: SEAMLESS SCULPT STRAPLESS SHORTIE BODYSUIT | CLAY ON A MODEL FRONT VIEW] [IMG: SEAMLESS SCULPT STRAPLESS SHORTIE BODYSUIT | CLAY (ONESIES, BODYSUITS) LAYS FLAT ON A WHITE BACKGROUND | FLT] claysandsiennajaspercocoaonyxSEAMLESS SCULPT [H3] STRAPLESS SHORTIE BODYSUIT £80£4840% OFF BI-ANNUAL SALELoad More
4111 chars
SUB-PAGE (https://skims.com/en-gb/collections/nikeskims/) NikeSKIMS | SKIMS
[IMG: Footwear] Footwear [IMG: Matte] Tops [IMG: Stretch Knit] Sports Bras [IMG: Leggings] Leggings [IMG: Woven Nylon] Shorts [IMG: Accessories] Skirts [IMG: Vintage Seamless] Pants [IMG: Jackets] Jackets [IMG: Accessories] Accessories [IMG: NikeSKIMS Guide] NikeSKIMS GuideHome/NikeSKIMSFilters (0)sortSizeSupport LevelBandCupTypeColorCollection [H2] NikeSKIMS Studio Stretch A fabric so buttery soft, you have to feel it to believe it.Learn More [H2] best sellerLight [IMG: NikeSKIMS MATTE MICRO SCOOP BRA | OBSIDIAN ON A MODEL FRONT VIEW @ | FOCUS: 0.9, 0.1, 0.7] [IMG: NikeSKIMS MATTE MICRO SCOOP BRA | OBSIDIAN FLAT ON A WHITE BACKGROUND | FLT] obsidiandark sepiaivorydark tealcurranthimalayan [IMG: DITSY FLORAL PRINT] ditsy floral printNikeSKIMS MATTE [H3] MICRO SCOOP BRA £52£41.6020% OFF BI-ANNUAL SALEbest seller [IMG: NikeSKIMS MATTE DOUBLE STRAP SCOOP TANK | OBSIDIAN ON A MODEL FRONT VIEW @ | FOCUS: 0.9, 0.1, 0.7] [IMG: NikeSKIMS MATTE DOUBLE STRAP SCOOP TANK | OBSIDIAN FLAT ON A WHITE BACKGROUND | FLT] obsidiandark sepiaivorydark tealNikeSKIMS MATTE [H3] DOUBLE STRAP SCOOP TANK £72£57.6020% OFF BI-ANNUAL SALEbest sellerLight [IMG: NikeSKIMS MATTE DOUBLE STRAP SCOOP BRA | OBSIDIAN ON A MODEL FRONT VIEW @ | FOCUS: 0.9, 0.1, 0.7] [IMG: NikeSKIMS MATTE DOUBLE STRAP SCOOP BRA | OBSIDIAN FLAT ON A WHITE BACKGROUND | FLT] obsidiandark sepiaivorydark tealhimalayanNikeSKIMS MATTE [H3] DOUBLE STRAP SCOOP BRA £58£46.4020% OFF BI-ANNUAL SALEbest seller [IMG: NikeSKIMS MATTE SLIM FLARE LEGGING | OBSIDIAN ON A MODEL FRONT VIEW @ | FOCUS: 0.9, 0.1, 0.7] [IMG: NikeSKIMS MATTE SLIM FLARE LEGGING | OBSIDIAN FLAT ON A WHITE BACKGROUND | FLT] obsidiandark sepiaivorydark tealcurrantNikeSKIMS MATTE [H3] SLIM FLARE LEGGING £136£108.8020% OFF BI-ANNUAL SALE [IMG: NikeSKIMS MATTE AND SHINE 5] [IMG: NikeSKIMS MATTE AND SHINE 5] [IMG: OBSIDIAN AND IGNEOUS] obsidian and igneous [IMG: DEEP ROYAL AND STONE] deep royal and stoneNikeSKIMS MATTE SHINE MIX [H3] 5" BIKER SHORT £80£6420% OFF BI-ANNUAL SALE [IMG: NikeSKIMS MATTE AND SHINE 26] [IMG: NikeSKIMS MATTE AND SHINE 26] [IMG: DEEP ROYAL AND STONE] deep royal and stone [IMG: OBSIDIAN AND IGNEOUS] obsidian and igneousNikeSKIMS MATTE SHINE MIX [H3] 29" LEGGING £136£108.8020% OFF BI-ANNUAL SALEwaitlist [IMG: NikeSKIMS MATTE AND SHINE DRAWCORD 2] [IMG: NikeSKIMS MATTE AND SHINE DRAWCORD 2] [IMG: OBSIDIAN AND IGNEOUS] obsidian and igneous [IMG: DEEP ROYAL AND STONE] deep royal and stoneNikeSKIMS MATTE SHINE MIX [H3] 2" SHORT £80£6420% OFF BI-ANNUAL SALEbest seller [IMG: NikeSKIMS MATTE FOLDOVER SLIM FLARE LEGGING | OBSIDIAN ON A MODEL FRONT VIEW @ | FOCUS: 0.0, 1.0, 0.9] [IMG: NikeSKIMS MATTE FOLDOVER SLIM FLARE LEGGING | OBSIDIAN FLAT ON A WHITE BACKGROUND | FLT] obsidiandark sepiahimalayanNikeSKIMS MATTE [H3] FOLDOVER SLIM FLARE LEGGING £136£108.8020% OFF BI-ANNUAL SALELight [IMG: NikeSKIMS MATTE MICRO SCOOP BRA | DARK SEPIA ON A MODEL FRONT VIEW @ | FOCUS: 0.9, 0.1, 0.7] [IMG: NikeSKIMS MATTE MICRO SCOOP BRA | DARK SEPIA FLAT ON A WHITE BACKGROUND | FLT] dark sepiaobsidianivorydark tealcurranthimalayan [IMG: DITSY FLORAL PRINT] ditsy floral printNikeSKIMS MATTE [H3] MICRO SCOOP BRA £52£41.6020% OFF BI-ANNUAL SALEbest seller [IMG: NikeSKIMS MATTE V-LINE 26] [IMG: NikeSKIMS MATTE V-LINE 26] obsidiandark sepiadark tealhimalayanNikeSKIMS MATTE [H3] V-LINE 26" LEGGING £126£100.8020% OFF BI-ANNUAL SALE [IMG: NikeSKIMS AIRY FOLDOVER SKORT | DEEP ROYAL ON A MODEL SIDE VIEW @ | FOCUS: 0.0, 1.0, 0.9] [IMG: NikeSKIMS AIRY FOLDOVER SKORT | DEEP ROYAL FLAT ON A WHITE BACKGROUND | FLT] deep royalobsidianwashed pacificNikeSKIMS AIRY [H3] FOLDOVER SKORT £68£54.4020% OFF BI-ANNUAL SALE [IMG: NikeSKIMS MATTE 5] [IMG: NikeSKIMS MATTE 5] obsidiandark sepiaivorydark tealhimalayan [IMG: DITSY FLORAL PRINT] ditsy floral printNikeSKIMS MATTE [H3] 5" BIKER SHORT £72£57.6020% OFF BI-ANNUAL SALELoad More
3869 chars
SUB-PAGE (https://skims.com/en-gb/collections/eu-best-of-sale/) Best of Sale | SKIMS
[IMG: SKIMS Sale Clothing] Clothing [IMG: SKIMS Sale Loungewear] Loungewear [IMG: Intimates] Bras [IMG: Underwear] Underwear [IMG: Shapewear] Shapewear [IMG: SKIMS Sale Mens] SKIMS MensHome/Best of SaleFilters (0)sortGenderSizeBandCupTypeStyleCollectionSupport Level [IMG: WORN BY A MODEL IN FRONT VIEW SOFT LOUNGE LONG SLEEVE DRESS IN ONYX | SEE: XXS, XS, S] [IMG: SOFT LOUNGE LONG SLEEVE DRESS | ONYX LAYS FLAT ON A WHITE BACKGROUND | FLT] onyxSOFT LOUNGE [H3] LONG SLEEVE DRESS £96£40Strong [IMG: SEAMLESS SCULPT MID WAIST BRIEF | CLAY ON A MODEL FRONT VIEW | FOCUS: 0.0, 1.0, 0.9] [IMG: SEAMLESS SCULPT MID WAIST BRIEF | CLAY (SHAPEWEAR BRIEFS, PANTIES) LAYS FLAT ON A WHITE BACKGROUND | FLT] claysiennacocoaonyxSEAMLESS SCULPT [H3] MID WAIST BRIEF £40£26 [IMG: A MODEL STANDS FACING FORWARD WEARING THE SKIMS COTTON RIB BOXER IN BONE] [IMG: COTTON RIB BOXER | BONE (BOXERS, BOTTOMS) LAYS FLAT ON A WHITE BACKGROUND | FLT] bonelight heather greymineralkyanitesootstonecherry blossomnavy [IMG: OCHRE HORSESHOE PRINT] ochre horseshoe printCOTTON RIB [H3] BOXER £40£20 [IMG: FITS EVERYBODY LONG SLEEVE T-SHIRT | CHERRY ON A MODEL FRONT VIEW @ | FOCUS: 0.0, 1.0, 0.9] [IMG: FITS EVERYBODY LONG SLEEVE T-SHIRT | CHERRY FLAT ON A WHITE BACKGROUND | FLT] cherrycocoaonyxFITS EVERYBODY [H3] LONG SLEEVE T-SHIRT £62£44 [IMG: SKIMS SLEEP LONG SLEEVE BUTTON UP SET | BLOOM MINI MULTI ANIMAL ON A MODEL FRONT VIEW @ | FOCUS: 0.0, 1.0, 0.9] [IMG: SKIMS SLEEP LONG SLEEVE BUTTON UP SET | BLOOM MINI MULTI ANIMAL FLAT ON A WHITE BACKGROUND | FLT] [IMG: BLOOM MINI MULTI ANIMAL] bloom mini multi animalonyxnavy [IMG: SNOW DELICATE FLORAL PRINT] snow delicate floral printSKIMS SLEEP [H3] LONG SLEEVE BUTTON UP SET £94£66 [IMG: FITS EVERYBODY LACE STRING THONG 5-PACK | SKETCHED HEARTS MULTI FLAT ON A WHITE BACKGROUND | FLT @ | FOCUS: 0.0, 1.0, 0.9] [IMG: SKETCHED HEARTS MULTI] sketched hearts multiFITS EVERYBODY LACE [H3] STRING THONG 5-PACK £68£48 [IMG: COTTON JERSEY LONG SLEEVE BOATNECK TOP | SOOT ON A MODEL FRONT VIEW S | FOCUS: 0.0, 1.0, 0.9] [IMG: COTTON JERSEY LONG SLEEVE BOATNECK TOP | SOOTFLAT ON A WHITE BACKGROUND | FLT] sootmarblecherry blossomCOTTON JERSEY [H3] LONG SLEEVE BOATNECK TOP £62£44 [IMG: BOYFRIEND FLEECE TRENCH COAT | UMBER ON A MODEL FRONT VIEW S | FOCUS: 0.0, 1.0, 0.9] [IMG: BOYFRIEND FLEECE TRENCH COAT | UMBER FLAT ON A WHITE BACKGROUND | FLT] umberonyxBOYFRIEND FLEECE [H3] OVERSIZED TRENCH COAT £262£184 [IMG: SOFT LOUNGE SLEEP SET | MICA MINI HEART HALFDROP ON A MODEL FRONT VIEW @ | FOCUS: 0.0, 1.0, 0.9] [IMG: SOFT LOUNGE SLEEP SET | MICA MINI HEART HALFDROP FLAT ON A WHITE BACKGROUND | FLT] [IMG: MICA MINI HEART HALFDROP] mica mini heart halfdropmarbleheather greyonyxcherrymorganiteSOFT LOUNGE [H3] SLEEP SET £136£94Load More
2758 chars
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
2814Review mentions (all pages)
8External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 619 | 2 |
| /en-gb/collections/eu-best-sellers/ | 729 | 2 |
| /en-gb/collections/nikeskims/ | 713 | 2 |
| /en-gb/collections/eu-best-of-sale/ | 753 | 2 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "SKIMS",
"url": "https://skims.com/en-gb",
"logo": "https://cdn.shopify.com/s/files/1/0259/5448/4284/files/Skims-Logo-Shopify_afa1385f-2e6f-46f3-940e-923f2385bc9b.svg?v=1764022219",
"founder": {
"@type": "Person",
"name": "Kim Kardashian"
},
"sameAs": [
"https://www.instagram.com/skims",
"https://www.facebook.com/skimsbody",
"https://x.com/skims",
"https://www.youtube.com/c/skims",
"https://www.tiktok.com/@skims"
],
"contactPoint": {
"@type": "ContactPoint",
"contactType": "Customer Support",
"email": "help@skims.com",
"url": "https://skims.com/pages/contact-us"
},
"brand": {
"@type": "Brand",
"name": "SKIMS"
}
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "Home page"
}
]
/en-gb/collections/eu-best-sellers/
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "SKIMS",
"url": "https://skims.com/en-gb/collections/eu-best-sellers/",
"logo": "https://cdn.shopify.com/s/files/1/0259/5448/4284/files/Skims-Logo-Shopify_afa1385f-2e6f-46f3-940e-923f2385bc9b.svg?v=1764022219",
"founder": {
"@type": "Person",
"name": "Kim Kardashian"
},
"sameAs": [
"https://www.instagram.com/skims",
"https://www.facebook.com/skimsbody",
"https://x.com/skims",
"https://www.youtube.com/c/skims",
"https://www.tiktok.com/@skims"
],
"contactPoint": {
"@type": "ContactPoint",
"contactType": "Customer Support",
"email": "help@skims.com",
"url": "https://skims.com/pages/contact-us"
},
"brand": {
"@type": "Brand",
"name": "SKIMS"
}
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://skims.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Best Sellers | Shapewear, Womens Underwear",
"item": "https://skims.com/collections/eu-best-sellers"
}
]
},
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"name": "Best Sellers | Shapewear, Womens Underwear",
"description": "Shop the Skims Best Sellers Collection for our most popular styles. Discover customer favorites in loungewear, shapewear, and more.",
"url": "/collections/eu-best-sellers",
"mainEntity": {
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"url": "/products/cotton-jersey-t-shirt-soot",
"name": "COTTON JERSEY T-SHIRT | SOOT",
"image": "https://cdn.shopify.com/s/files/1/0259/5448/4284/files/SKIMS-LOUNGEWEAR-AP-TSH-0638-SOT-FLT_337890eb-b813-4d8c-b4fd-b94fb1ae7e59.jpg?v=1767136369"
},
{
"@type": "ListItem",
"position": 2,
"url": "/products/skims-ultimate-teardrop-push-up-bra-clay",
"name": "SKIMS ULTIMATE TEARDROP PUSH-UP BRA | CLAY",
"image": "https://cdn.shopify.com/s/files/1/0259/5448/4284/files/SKIMS-BRA-BR-UWR-1881-CLY_d367fbfd-1b41-43ab-802e-592ed06a79dc.jpg?v=1752524627"
},
{
"@type": "ListItem",
"position": 3,
"url": "/products/skims-ultimate-teardrop-push-up-bra-onyx",
"name": "SKIMS ULTIMATE TEARDROP PUSH-UP BRA | ONYX",
"image": "https://cdn.shopify.com/s/files/1/0259/5448/4284/files/SKIMS-BRA-BR-UWR-1881-ONX_826cb71e-a716-49ce-8388-c85d69f5ff09.jpg?v=1691617003"
},
{
"@type": "ListItem",
"position": 4,
"url": "/products/soft-lounge-long-slip-dress-onyx",
"name": "SOFT LOUNGE LONG SLIP DRESS | ONYX",
"image": "https://cdn.shopify.com/s/files/1/0259/5448/4284/products/SKIMS-LOUNGEWEAR-AP-DRS-0596-ONX-FL.jpg?v=1708554715"
},
{
"@type": "ListItem",
"position": 5,
"url": "/products/skims-ultimate-strapless-push-up-bra-clay",
"name": "SKIMS ULTIMATE STRAPLESS PUSH-UP BRA | CLAY",
"image": "https://cdn.shopify.com/s/files/1/0259/5448/4284/files/SKIMS-BRA-BA-BAN-3208-CLY_1.jpg?v=1752527526"
},
{
"@type": "ListItem",
"position": 6,
"url": "/products/fits-everybody-long-sleeve-t-shirt-onyx",
"name": "FITS EVERYBODY LONG SLEEVE T-SHIRT | ONYX",
"image": "https://cdn.shopify.com/s/files/1/0259/5448/4284/files/SKIMS-LOUNGEWEAR-AP-TSH-0650-ONX-FL_eff52af7-a691-4535-9651-502207485741.jpg?v=1708556288"
},
{
"@type": "ListItem",
"position": 7,
"url": "/products/cotton-jersey-foldover-pant-soot",
"name": "COTTON JERSEY FOLDOVER PANT | SOOT",
"image": "https://cdn.shopify.com/s/files/1/0259/5448/4284/files/SKIMS-LOUNGEWEAR-AP-PNT-0715-SOT-FLT.jpg?v=1739822020"
},
{
"@type": "ListItem",
"position": 8,
"url": "/products/cotton-jersey-t-shirt-light-heather-grey",
"name": "COTTON JERSEY T-SHIRT | LIGHT HEATHER GREY",
"image": "https://cdn.shopify.com/s/files/1/0259/5448/4284/files/SKIMS-LOUNGEWEAR-AP-TSH-0638-LHG-FLT.jpg?v=1755814029"
},
{
"@type": "ListItem",
"position": 9,
"url": "/products/cotton-jersey-foldover-pant-light-heather-grey",
"name": "COTTON JERSEY FOLDOVER PANT | LIGHT HEATHER GREY",
"image": "https://cdn.shopify.com/s/files/1/0259/5448/4284/files/SKIMS-LOUNGEWEAR-AP-PNT-0715-LHG-FLT.jpg?v=1739822023"
},
{
"@type": "ListItem",
"position": 10,
"url": "/products/fits-everybody-lace-unlined-scoop-bra-bubble-gum-tonal",
"name": "FITS EVERYBODY LACE UNLINED SCOOP BRA | BUBBLE GUM TONAL",
"image": "https://cdn.shopify.com/s/files/1/0259/5448/4284/files/SKIMS-LOUNGEWEAR-BA-DEM-9062-BGT-FLT.jpg?v=1774392125"
},
{
"@type": "ListItem",
"position": 11,
"url": "/products/fits-everybody-lace-dipped-thong-bubble-gum-tonal",
"name": "FITS EVERYBODY LACE DIPPED THONG | BUBBLE GUM TONAL",
"image": "https://cdn.shopify.com/s/files/1/0259/5448/4284/files/SKIMS-LOUNGEWEAR-PN-THG-9371-BGT-FLT.jpg?v=1774392324"
},
{
"@type": "ListItem",
"position": 12,
"url": "/products/seamless-sculpt-strapless-shortie-bodysuit-clay",
"name": "SEAMLESS SCULPT STRAPLESS SHORTIE BODYSUIT | CLAY",
"image": "https://cdn.shopify.com/s/files/1/0259/5448/4284/products/SKIMS-SHAPEWEAR-BD-MDT-2914-CLAY.jpg?v=1740086909"
}
]
}
}
]
/en-gb/collections/nikeskims/
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "SKIMS",
"url": "https://skims.com/en-gb/collections/nikeskims/",
"logo": "https://cdn.shopify.com/s/files/1/0259/5448/4284/files/Skims-Logo-Shopify_afa1385f-2e6f-46f3-940e-923f2385bc9b.svg?v=1764022219",
"founder": {
"@type": "Person",
"name": "Kim Kardashian"
},
"sameAs": [
"https://www.instagram.com/skims",
"https://www.facebook.com/skimsbody",
"https://x.com/skims",
"https://www.youtube.com/c/skims",
"https://www.tiktok.com/@skims"
],
"contactPoint": {
"@type": "ContactPoint",
"contactType": "Customer Support",
"email": "help@skims.com",
"url": "https://skims.com/pages/contact-us"
},
"brand": {
"@type": "Brand",
"name": "SKIMS"
}
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://skims.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "NikeSKIMS",
"item": "https://skims.com/collections/nikeskims"
}
]
},
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"name": "NikeSKIMS",
"description": "Designed to sculpt and engineered to perform, NikeSKIMS is for those who refuse to compromise",
"url": "/collections/nikeskims",
"mainEntity": {
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"url": "/products/nikeskims-matte-micro-scoop-bra-obsidian",
"name": "NikeSKIMS MATTE MICRO SCOOP BRA | OBSIDIAN",
"image": "https://cdn.shopify.com/s/files/1/0259/5448/4284/files/SKIMS-BRA-BR-SPT-5120-OBD-FLT.jpg?v=1762546773"
},
{
"@type": "ListItem",
"position": 2,
"url": "/products/nikeskims-matte-double-strap-scoop-tank-obsidian",
"name": "NikeSKIMS MATTE DOUBLE STRAP SCOOP TANK | OBSIDIAN",
"image": "https://cdn.shopify.com/s/files/1/0259/5448/4284/files/SKIMS-BRA-TP-TNK-10540W-OBS.jpg?v=1762625478"
},
{
"@type": "ListItem",
"position": 3,
"url": "/products/nikeskims-matte-double-strap-scoop-bra-obsidian",
"name": "NikeSKIMS MATTE DOUBLE STRAP SCOOP BRA | OBSIDIAN",
"image": "https://cdn.shopify.com/s/files/1/0259/5448/4284/files/SKIMS-BRA-BR-SPT-6022W-OBD-FLT_b5e3baaf-20ba-4ab6-86bf-1aa1f3932ab4.jpg?v=1762546376"
},
{
"@type": "ListItem",
"position": 4,
"url": "/products/nikeskims-matte-slim-flare-legging-obsidian",
"name": "NikeSKIMS MATTE SLIM FLARE LEGGING | OBSIDIAN",
"image": "https://cdn.shopify.com/s/files/1/0259/5448/4284/files/SKIMS-LOUNGEWEAR-BO-LEG-7138W-OBD-FLT.jpg?v=1762546962"
},
{
"@type": "ListItem",
"position": 5,
"url": "/products/nikeskims-matte-shine-mix-5-inch-biker-short-obsidian-and-igneous",
"name": "NikeSKIMS MATTE SHINE MIX 5\" BIKER SHORT | OBSIDIAN AND IGNEOUS",
"image": "https://cdn.shopify.com/s/files/1/0259/5448/4284/files/SKIMS-LOUNGEWEAR-BO-BKS-6037W-OIG-FLT.jpg?v=1771978573"
},
{
"@type": "ListItem",
"position": 6,
"url": "/products/nikeskims-matte-shine-mix-29-inch-legging-deep-royal-and-stone",
"name": "NikeSKIMS MATTE SHINE MIX 29\" LEGGING | DEEP ROYAL AND STONE",
"image": "https://cdn.shopify.com/s/files/1/0259/5448/4284/files/SKIMS-LOUNGEWEAR-BO-LEG-6038W-DEO-FLT.jpg?v=1771978572"
},
{
"@type": "ListItem",
"position": 7,
"url": "/products/nikeskims-matte-shine-mix-2-inch-short-obsidian-and-igneous",
"name": "NikeSKIMS MATTE SHINE MIX 2\" SHORT | OBSIDIAN AND IGNEOUS",
"image": "https://cdn.shopify.com/s/files/1/0259/5448/4284/files/SKIMS-LOUNGEWEAR-SH-SHO-10093W-OIG-FLT.jpg?v=1771978575"
},
{
"@type": "ListItem",
"position": 8,
"url": "/products/nikeskims-matte-foldover-slim-flare-legging-obsidian",
"name": "NikeSKIMS MATTE FOLDOVER SLIM FLARE LEGGING | OBSIDIAN",
"image": "https://cdn.shopify.com/s/files/1/0259/5448/4284/files/SKIMS-ACTIVE-BO-LEG-9493W-OBD-FLT.jpg?v=1769299430"
},
{
"@type": "ListItem",
"position": 9,
"url": "/products/nikeskims-matte-micro-scoop-bra-dark-sepia",
"name": "NikeSKIMS MATTE MICRO SCOOP BRA | DARK SEPIA",
"image": "https://cdn.shopify.com/s/files/1/0259/5448/4284/files/SKIMS-BRA-BR-SPT-5120-DSP-FLT_281_29.jpg?v=1762547564"
},
{
"@type": "ListItem",
"position": 10,
"url": "/products/nikeskims-matte-v-line-26-inch-legging-obsidian",
"name": "NikeSKIMS MATTE V-LINE 26\" LEGGING | OBSIDIAN",
"image": "https://cdn.shopify.com/s/files/1/0259/5448/4284/files/SKIMS-LOUNGEWEAR-BO-LEG-7008W-OBD-FLT.jpg?v=1762546810"
},
{
"@type": "ListItem",
"position": 11,
"url": "/products/nikeskims-airy-foldover-skort-deep-royal",
"name": "NikeSKIMS AIRY FOLDOVER SKORT | DEEP ROYAL",
"image": "https://cdn.shopify.com/s/files/1/0259/5448/4284/files/SKIMS-LOUNGEWEAR-SKIRT-SKT-9636W-DRL-FLT.jpg?v=1771975652"
},
{
"@type": "ListItem",
"position": 12,
"url": "/products/nikeskims-matte-5-inch-biker-short-obsidian",
"name": "NikeSKIMS MATTE 5\" BIKER SHORT | OBSIDIAN",
"image": "https://cdn.shopify.com/s/files/1/0259/5448/4284/files/SKIMS-LOUNGEWEAR-BO-BKS-7022W-OBD-FLT.jpg?v=1762546502"
}
]
}
}
]
/en-gb/collections/eu-best-of-sale/
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "SKIMS",
"url": "https://skims.com/en-gb/collections/eu-best-of-sale/",
"logo": "https://cdn.shopify.com/s/files/1/0259/5448/4284/files/Skims-Logo-Shopify_afa1385f-2e6f-46f3-940e-923f2385bc9b.svg?v=1764022219",
"founder": {
"@type": "Person",
"name": "Kim Kardashian"
},
"sameAs": [
"https://www.instagram.com/skims",
"https://www.facebook.com/skimsbody",
"https://x.com/skims",
"https://www.youtube.com/c/skims",
"https://www.tiktok.com/@skims"
],
"contactPoint": {
"@type": "ContactPoint",
"contactType": "Customer Support",
"email": "help@skims.com",
"url": "https://skims.com/pages/contact-us"
},
"brand": {
"@type": "Brand",
"name": "SKIMS"
}
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://skims.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Best of Sale",
"item": "https://skims.com/collections/eu-best-of-sale"
}
]
},
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"name": "Best of Sale",
"description": "Major markdowns on our most-wanted styles",
"url": "/collections/eu-best-of-sale",
"mainEntity": {
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"url": "/products/soft-lounge-long-sleeve-dress-onyx",
"name": "SOFT LOUNGE LONG SLEEVE DRESS | ONYX",
"image": "https://cdn.shopify.com/s/files/1/0259/5448/4284/products/SKIMS-LOUNGEWEAR-AP-DRS-1701-ONX.jpg?v=1637024010"
},
{
"@type": "ListItem",
"position": 2,
"url": "/products/seamless-sculpt-mid-waist-brief-clay",
"name": "SEAMLESS SCULPT MID WAIST BRIEF | CLAY",
"image": "https://cdn.shopify.com/s/files/1/0259/5448/4284/products/SKIMS-PANTY-PN-BRF-3359-CLY.jpg?v=1740086683"
},
{
"@type": "ListItem",
"position": 3,
"url": "/products/cotton-rib-boxer-bone",
"name": "COTTON RIB BOXER | BONE",
"image": "https://cdn.shopify.com/s/files/1/0259/5448/4284/products/SKIMS-UNDERWEAR-PN-HWS-0042-BON-FL.jpg?v=1611261270"
},
{
"@type": "ListItem",
"position": 4,
"url": "/products/fits-everybody-long-sleeve-t-shirt-cherry",
"name": "FITS EVERYBODY LONG SLEEVE T-SHIRT | CHERRY",
"image": "https://cdn.shopify.com/s/files/1/0259/5448/4284/files/SKIMS-LOUNGEWEWAR-TP-LST-9049-CHY-FLT.jpg?v=1768598097"
},
{
"@type": "ListItem",
"position": 5,
"url": "/products/skims-sleep-long-sleeve-button-up-set-bloom-mini-multi-animal",
"name": "SKIMS SLEEP LONG SLEEVE BUTTON UP SET | BLOOM MINI MULTI ANIMAL",
"image": "https://cdn.shopify.com/s/files/1/0259/5448/4284/files/SKIMS-LOUNGEWEAR-ST-PNS-5752W-BMMA.jpg?v=1768675042"
},
{
"@type": "ListItem",
"position": 6,
"url": "/products/fits-everybody-lace-string-thong-5-pack-sketched-hearts-multi",
"name": "FITS EVERYBODY LACE STRING THONG 5-PACK | SKETCHED HEARTS MULTI",
"image": "https://cdn.shopify.com/s/files/1/0259/5448/4284/files/SKIMS-PANTY-UN-THG-10659-SKH-FLT.jpg?v=1768602214"
},
{
"@type": "ListItem",
"position": 7,
"url": "/products/cotton-jersey-long-sleeve-boatneck-top-soot",
"name": "COTTON JERSEY LONG SLEEVE BOATNECK TOP | SOOT",
"image": "https://cdn.shopify.com/s/files/1/0259/5448/4284/files/SKIMS-LOUNGEWEAR-LS-LSL-1209W-SOT-FLT.jpg?v=1767137000"
},
{
"@type": "ListItem",
"position": 8,
"url": "/products/boyfriend-fleece-oversized-trench-coat-umber",
"name": "BOYFRIEND FLEECE OVERSIZED TRENCH COAT | UMBER",
"image": "https://cdn.shopify.com/s/files/1/0259/5448/4284/files/SKIMS-LOUNGEWEAR-OW-COA-12011W-UMB-FLT.jpg?v=1767136242"
},
{
"@type": "ListItem",
"position": 9,
"url": "/products/soft-lounge-sleep-set-mica-mini-heart-halfdrop",
"name": "SOFT LOUNGE SLEEP SET | MICA MINI HEART HALFDROP",
"image": "https://cdn.shopify.com/s/files/1/0259/5448/4284/files/SKIMS-OS-FUL-5763W-MHM-FLT_1.jpg?v=1768614057"
},
{
"@type": "ListItem",
"position": 10,
"url": "/products/cotton-jersey-t-shirt-bone",
"name": "COTTON JERSEY T-SHIRT | BONE",
"image": "https://cdn.shopify.com/s/files/1/0259/5448/4284/files/SKIMS-LOUNGEWEAR-AP-TSH-0638-BON-FLT.jpg?v=1755813976"
},
{
"@type": "ListItem",
"position": 11,
"url": "/products/cotton-jersey-t-shirt-chai",
"name": "COTTON JERSEY T-SHIRT | CHAI",
"image": "https://cdn.shopify.com/s/files/1/0259/5448/4284/files/SKIMS-LOUNGEWEAR-AP-TSH-0638-CHA-FLT.jpg?v=1759430472"
},
{
"@type": "ListItem",
"position": 12,
"url": "/products/cotton-jersey-t-shirt-oatmeal-heather-holly-print",
"name": "COTTON JERSEY T-SHIRT | OATMEAL HEATHER HOLLY PRINT",
"image": "https://cdn.shopify.com/s/files/1/0259/5448/4284/files/SKIMS-LOUNGEWEAR-SS-STT-9004W-OHH-FLT.jpg?v=1761858621"
}
]
}
}
]
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Information Density
0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence
0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof
0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint
0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority
0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score
0 / 100
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Information Density
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Semantic Alignment
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Trust & Proof
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Commodity Fingerprint
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Identity & Authority
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
B
BS Level
Fashion, Apparel & Accessories
44.1 Avg BS
Based on 2064 businesses audited.
✓ Less BS than average
SKIMS has 7.1 points less BS than the average for Fashion, Apparel & Accessories.
BS Detector
Fashion, Apparel & Accessories BS: SKIMS (skims.com)
https://skims.com
📍 Industry: Fashion, Apparel & Accessories
37
BS / 100
SKIMS is a masterclass in leveraging celebrity authority to mask a lack of technical textile transparency. The site delivers high SKU specificity but relies on subjective sensory fluff like ‘buttery soft’ to carry its performance promises. It provides a polished retail experience that successfully converts vibes into trust without the need for independent laboratory proof or supply chain disclosure.
Info Density
Power-words vs. Substance ratio.
12
40% BS
Semantic Coherence
Homepage promise vs. Sub-page reality.
5
25% BS
Trust & Proof
Verifiable evidence vs. Trust Theatre.
12
60% BS
Commodity Fingerprint
Detection of industry clichés/templates.
7
47% BS
Identity & Authority
Expert verifiability & Schema depth.
1
7% BS
Quantify ‘sculpting’ and ‘performance’ claims by adding technical metrics such as compression levels, stretch percentages, and recovery data to product descriptions. Replace sensory clichés like ‘buttery soft’ with specific fiber composition and material origins, such as disclosing denier or GSM ratings. Integrate third-party review validation links to move beyond self-hosted trust theatre. Correct the heading hierarchy on the homepage by ensuring only one H1 is present, moving sale banners to a top bar or H2 to improve technical credibility.
High. The website content is exclusively focused on the Fashion, Apparel & Accessories industry, specifically targeting shapewear, loungewear, and the NikeSKIMS athletic collaboration. All metadata and product data align with retail e-commerce expectations for this category.
“The BS score of 35 is driven primarily by the Trust and Proof pillar (12) and Information Density (12). The site successfully utilizes its high Identity and Authority (1) to reduce the overall score, but loses points for repetitive marketing fluff and a lack of technical proof paths for its performance claims. Semantic coherence is relatively high, as the product line largely follows the aesthetic signal promised by the homepage.”
Verified Analysis Date: May 24, 2026
© 1EuroSEO Independent Evaluator — Non-Sponsored Result
Analysis Disclosure & Source Attribution
This training module utilizes a snapshot of public data from SKIMS, captured on May 24, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to SKIMS: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://skims.com to view the most current version of its content and learn from the source what this company is about and what it offers.