Training Example: Southern Proper – Review the Data, Give Your Score & Compare to the Real AI Evaluation

Industry Context — Common BS Fingerprints in Fashion, Apparel & Accessories
Generic Claims: premium quality fabrics, designed to last, fashion for every body, affordable luxury…
Red Flags: sustainable claims with no supply chain disclosure, handmade claims for mass-produced items, luxury positioning with fast-fashion pricing, model photos but no product flat-lay or detail shots…
Semantic Drift Patterns: homepage claims sustainable but no supply chain transparency, claims ethical production but no factory information, homepage shows luxury positioning but pricing is fast-fashion, claims handmade but product pages show industrial production…
Proof Expectations: specific material sourcing details and origins, factory names and locations for ethical claims, sustainability certifications (GOTS, OEKO-TEX, B Corp), real product photography with accurate color representation…

Southern Proper

(https://southernproper.com) 📸 Data Snapshot: June 19, 2026

Analyze the raw signals below. How would a machine score this business’s credibility?

Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.

🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Southern Proper (https://southernproper.com)
Title

Southern Proper

Meta

Southern Proper® is the Southern-inspired line of clothing designed to keep you cool in the unpredictable Southern seasons.

H1 Southern Proper homepage
H2 New Arrivals
H2 Tops
H2 Bottoms
H2 Neckwear
H2 Accessories
H2 Featured Collections
H2 The Original Hoodie Tee – now in new colors
H2 Hoodie Tee: Patriot Blue
H2 More Information
H2 Hoodie Tee: Coastal Blue
H2 More Information
H2 Hoodie Tee: Muscadine
H2 More Information
H2 Hoodie Tee: Harbor Green
H2 More Information
H2 Hoodie Tee: Beach Glass
H2 More Information
H2 Hoodie Tee: Coral Almond
H2 More Information
H2 What our customers are saying
H2 Contact us
H2 Customer Care & Returns
H2 Sign up and save
H3 Size Chart
H3 Shipping and Returns
H3 FAQ
H3 Ask a question
H3 Size Chart
H3 Shipping and Returns
H3 FAQ
H3 Ask a question
H3 Size Chart
H3 Shipping and Returns
H3 FAQ
H3 Ask a question
H3 Size Chart
H3 Shipping and Returns
H3 FAQ
H3 Ask a question
H3 Size Chart
H3 Shipping and Returns
H3 FAQ
H3 Ask a question
H3 Size Chart
H3 Shipping and Returns
H3 FAQ
H3 Ask a question
H4 ADULTS
H4 BOYS
H4 HOW TO MEASURE
H4 SHIPPING: 
H4 RETURNS: 
H4 EXCHANGES: 
H4 Shipping
H4 Returns
H4 Refunds
H4 Stickers
H4 FAQs
H4 ADULTS
H4 BOYS
H4 HOW TO MEASURE
H4 SHIPPING: 
H4 RETURNS: 
H4 EXCHANGES: 
H4 Shipping
H4 Returns
H4 Refunds
H4 Stickers
H4 FAQs
H4 ADULTS
H4 BOYS
H4 HOW TO MEASURE
H4 SHIPPING: 
H4 RETURNS: 
H4 EXCHANGES: 
H4 Shipping
H4 Returns
H4 Refunds
H4 Stickers
H4 FAQs
H4 ADULTS
H4 BOYS
H4 HOW TO MEASURE
H4 SHIPPING: 
H4 RETURNS: 
H4 EXCHANGES: 
H4 Shipping
H4 Returns
H4 Refunds
H4 Stickers
H4 FAQs
H4 ADULTS
H4 BOYS
H4 HOW TO MEASURE
H4 SHIPPING: 
H4 RETURNS: 
H4 EXCHANGES: 
H4 Shipping
H4 Returns
H4 Refunds
H4 Stickers
H4 FAQs
H4 ADULTS
H4 BOYS
H4 HOW TO MEASURE
H4 SHIPPING: 
H4 RETURNS: 
H4 EXCHANGES: 
H4 Shipping
H4 Returns
H4 Refunds
H4 Stickers
H4 FAQs
H5 When will my order ship?
H5 Do you ship to P.O. boxes?
H5 How can I track my order?
H5 Can I change the address on my order?
H5 Return Policy
H5 Can I exchange a gift someone gave me?
H5 What is the typical timeline for an exchange or return?
H5 Refund Policy
H5 Are price adjustments offered?
H5 What does it mean if one of my items is on backorder?
H5 Want a sticker?
H5 Want to enter our sticker lottery?
H5 Have an idea for a sticker?
H5 Why is my card being declined during checkout?
H5 Wholesale or Corporate Apparel Inquiries?
H5 Ambassador Program
H5 When will my order ship?
H5 Do you ship to P.O. boxes?
H5 How can I track my order?
H5 Can I change the address on my order?
H5 Return Policy
H5 Can I exchange a gift someone gave me?
H5 What is the typical timeline for an exchange or return?
H5 Refund Policy
H5 Are price adjustments offered?
H5 What does it mean if one of my items is on backorder?
H5 Want a sticker?
H5 Want to enter our sticker lottery?
H5 Have an idea for a sticker?
H5 Why is my card being declined during checkout?
H5 Wholesale or Corporate Apparel Inquiries?
H5 Ambassador Program
H5 When will my order ship?
H5 Do you ship to P.O. boxes?
H5 How can I track my order?
H5 Can I change the address on my order?
H5 Return Policy
H5 Can I exchange a gift someone gave me?
H5 What is the typical timeline for an exchange or return?
H5 Refund Policy
H5 Are price adjustments offered?
H5 What does it mean if one of my items is on backorder?
H5 Want a sticker?
H5 Want to enter our sticker lottery?
H5 Have an idea for a sticker?
H5 Why is my card being declined during checkout?
H5 Wholesale or Corporate Apparel Inquiries?
H5 Ambassador Program
H5 When will my order ship?
H5 Do you ship to P.O. boxes?
H5 How can I track my order?
H5 Can I change the address on my order?
H5 Return Policy
H5 Can I exchange a gift someone gave me?
H5 What is the typical timeline for an exchange or return?
H5 Refund Policy
H5 Are price adjustments offered?
H5 What does it mean if one of my items is on backorder?
H5 Want a sticker?
H5 Want to enter our sticker lottery?
H5 Have an idea for a sticker?
H5 Why is my card being declined during checkout?
H5 Wholesale or Corporate Apparel Inquiries?
H5 Ambassador Program
H5 When will my order ship?
H5 Do you ship to P.O. boxes?
H5 How can I track my order?
H5 Can I change the address on my order?
H5 Return Policy
H5 Can I exchange a gift someone gave me?
H5 What is the typical timeline for an exchange or return?
H5 Refund Policy
H5 Are price adjustments offered?
H5 What does it mean if one of my items is on backorder?
H5 Want a sticker?
H5 Want to enter our sticker lottery?
H5 Have an idea for a sticker?
H5 Why is my card being declined during checkout?
H5 Wholesale or Corporate Apparel Inquiries?
H5 Ambassador Program
H5 When will my order ship?
H5 Do you ship to P.O. boxes?
H5 How can I track my order?
H5 Can I change the address on my order?
H5 Return Policy
H5 Can I exchange a gift someone gave me?
H5 What is the typical timeline for an exchange or return?
H5 Refund Policy
H5 Are price adjustments offered?
H5 What does it mean if one of my items is on backorder?
H5 Want a sticker?
H5 Want to enter our sticker lottery?
H5 Have an idea for a sticker?
H5 Why is my card being declined during checkout?
H5 Wholesale or Corporate Apparel Inquiries?
H5 Ambassador Program
HEADING_REPEATED_BODY Everything Else | Southern Proper (https://southernproper.com/accessories/southern-proper/stickers.html)
Title

Everything Else | Southern Proper

H1 Everything Else
H2 New Arrivals
H2 Tops
H2 Bottoms
H2 Neckwear
H2 Accessories
H2 Type
H2 Size
H2 Color
H2 Fit
H2 Pattern
H2 Sleeve Length
H2 Neckline
H2 Collar
H2 Type
H2 Size
H2 Color
H2 Fit
H2 Pattern
H2 Sleeve Length
H2 Neckline
H2 Collar
H2 Southern Proper Golf Towel
H2 More Information
H2 The Tartan Throw by Southern Proper
H2 More Information
H2 Customer Care & Returns
H2 Sign up and save
H3 Size Chart
H3 Shipping and Returns
H3 FAQ
H3 Ask a question
H3 Size Chart
H3 Shipping and Returns
H3 FAQ
H3 Ask a question
H4 ADULTS
H4 BOYS
H4 HOW TO MEASURE
H4 SHIPPING: 
H4 RETURNS: 
H4 EXCHANGES: 
H4 Shipping
H4 Returns
H4 Refunds
H4 Stickers
H4 FAQs
H4 ADULTS
H4 BOYS
H4 HOW TO MEASURE
H4 SHIPPING: 
H4 RETURNS: 
H4 EXCHANGES: 
H4 Shipping
H4 Returns
H4 Refunds
H4 Stickers
H4 FAQs
H5 When will my order ship?
H5 Do you ship to P.O. boxes?
H5 How can I track my order?
H5 Can I change the address on my order?
H5 Return Policy
H5 Can I exchange a gift someone gave me?
H5 What is the typical timeline for an exchange or return?
H5 Refund Policy
H5 Are price adjustments offered?
H5 What does it mean if one of my items is on backorder?
H5 Want a sticker?
H5 Want to enter our sticker lottery?
H5 Have an idea for a sticker?
H5 Why is my card being declined during checkout?
H5 Wholesale or Corporate Apparel Inquiries?
H5 Ambassador Program
H5 When will my order ship?
H5 Do you ship to P.O. boxes?
H5 How can I track my order?
H5 Can I change the address on my order?
H5 Return Policy
H5 Can I exchange a gift someone gave me?
H5 What is the typical timeline for an exchange or return?
H5 Refund Policy
H5 Are price adjustments offered?
H5 What does it mean if one of my items is on backorder?
H5 Want a sticker?
H5 Want to enter our sticker lottery?
H5 Have an idea for a sticker?
H5 Why is my card being declined during checkout?
H5 Wholesale or Corporate Apparel Inquiries?
H5 Ambassador Program
HEADING_REPEATED_BODY 404 Not Found | Southern Proper (https://southernproper.com/pages/stickerrequest/)
Title

404 Not Found | Southern Proper

H1 404 Page Not Found
H2 New Arrivals
H2 Tops
H2 Bottoms
H2 Neckwear
H2 Accessories
H2 Customer Care & Returns
H2 Sign up and save
NAV_HEADER_HEADING_REPEATED_BODY The Original Hoodie Tee | Southern Proper (https://southernproper.com/collections/the-original-hoodie-tee/)
Title

The Original Hoodie Tee | Southern Proper

Meta

Southern Proper didn't invent the hoodie tee, we perfected it.  Original Hoodie Tees made with our extra soft Peruvian cotton blend. Whether you're actively fishing or comfortably lounging, our hoodie tee can be worn all year round. 

H1 The Original Hoodie Tee
H2 New Arrivals
H2 Tops
H2 Bottoms
H2 Neckwear
H2 Accessories
H2 Type
H2 Size
H2 Color
H2 Fit
H2 Pattern
H2 Sleeve Length
H2 Neckline
H2 Collar
H2 Type
H2 Size
H2 Color
H2 Fit
H2 Pattern
H2 Sleeve Length
H2 Neckline
H2 Collar
H2 Hoodie Tee: Beach Glass
H2 More Information
H2 Hoodie Tee: Coral Almond
H2 More Information
H2 Hoodie Tee: Pewter
H2 More Information
H2 Poydras Hoodie
H2 More Information
H2 Customer Care & Returns
H2 Sign up and save
H3 Size Chart
H3 Shipping and Returns
H3 FAQ
H3 Ask a question
H3 Size Chart
H3 Shipping and Returns
H3 FAQ
H3 Ask a question
H3 Size Chart
H3 Shipping and Returns
H3 FAQ
H3 Ask a question
H3 Size Chart
H3 Shipping and Returns
H3 FAQ
H3 Ask a question
H4 ADULTS
H4 BOYS
H4 HOW TO MEASURE
H4 SHIPPING: 
H4 RETURNS: 
H4 EXCHANGES: 
H4 Shipping
H4 Returns
H4 Refunds
H4 Stickers
H4 FAQs
H4 ADULTS
H4 BOYS
H4 HOW TO MEASURE
H4 SHIPPING: 
H4 RETURNS: 
H4 EXCHANGES: 
H4 Shipping
H4 Returns
H4 Refunds
H4 Stickers
H4 FAQs
H4 ADULTS
H4 BOYS
H4 HOW TO MEASURE
H4 SHIPPING: 
H4 RETURNS: 
H4 EXCHANGES: 
H4 Shipping
H4 Returns
H4 Refunds
H4 Stickers
H4 FAQs
H4 ADULTS
H4 BOYS
H4 HOW TO MEASURE
H4 SHIPPING: 
H4 RETURNS: 
H4 EXCHANGES: 
H4 Shipping
H4 Returns
H4 Refunds
H4 Stickers
H4 FAQs
H5 When will my order ship?
H5 Do you ship to P.O. boxes?
H5 How can I track my order?
H5 Can I change the address on my order?
H5 Return Policy
H5 Can I exchange a gift someone gave me?
H5 What is the typical timeline for an exchange or return?
H5 Refund Policy
H5 Are price adjustments offered?
H5 What does it mean if one of my items is on backorder?
H5 Want a sticker?
H5 Want to enter our sticker lottery?
H5 Have an idea for a sticker?
H5 Why is my card being declined during checkout?
H5 Wholesale or Corporate Apparel Inquiries?
H5 Ambassador Program
H5 When will my order ship?
H5 Do you ship to P.O. boxes?
H5 How can I track my order?
H5 Can I change the address on my order?
H5 Return Policy
H5 Can I exchange a gift someone gave me?
H5 What is the typical timeline for an exchange or return?
H5 Refund Policy
H5 Are price adjustments offered?
H5 What does it mean if one of my items is on backorder?
H5 Want a sticker?
H5 Want to enter our sticker lottery?
H5 Have an idea for a sticker?
H5 Why is my card being declined during checkout?
H5 Wholesale or Corporate Apparel Inquiries?
H5 Ambassador Program
H5 When will my order ship?
H5 Do you ship to P.O. boxes?
H5 How can I track my order?
H5 Can I change the address on my order?
H5 Return Policy
H5 Can I exchange a gift someone gave me?
H5 What is the typical timeline for an exchange or return?
H5 Refund Policy
H5 Are price adjustments offered?
H5 What does it mean if one of my items is on backorder?
H5 Want a sticker?
H5 Want to enter our sticker lottery?
H5 Have an idea for a sticker?
H5 Why is my card being declined during checkout?
H5 Wholesale or Corporate Apparel Inquiries?
H5 Ambassador Program
H5 When will my order ship?
H5 Do you ship to P.O. boxes?
H5 How can I track my order?
H5 Can I change the address on my order?
H5 Return Policy
H5 Can I exchange a gift someone gave me?
H5 What is the typical timeline for an exchange or return?
H5 Refund Policy
H5 Are price adjustments offered?
H5 What does it mean if one of my items is on backorder?
H5 Want a sticker?
H5 Want to enter our sticker lottery?
H5 Have an idea for a sticker?
H5 Why is my card being declined during checkout?
H5 Wholesale or Corporate Apparel Inquiries?
H5 Ambassador Program
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://southernproper.com) Southern Proper
[H1]
Properly Southern

SHOP NOW

Cocktail Collection

Golf Collection

Hoodie Tees

Shorts

Polos

T-Shirts

Sport Coats

Outerwear

AMERICANA

Sold Out

Hoodie Tee: Patriot Blue

No reviews

$55.00

Sold Out

Hoodie Tee: Coastal Blue

3 reviews

$55.00

Sold Out

Hoodie Tee: Muscadine

2 reviews

$55.00

Sold Out

Hoodie Tee: Harbor Green

No reviews

$55.00

Quick view

Hoodie Tee: Beach Glass

2 reviews

$55.00

Quick view

Hoodie Tee: Coral Almond

No reviews

$55.00

View all

View all14 products

[H2] Hoodie Tee: Patriot Blue

No reviews

Regular price
$55.00

Save $0.00

The Original Southern Hoodie Tee
Recently Imitated, Never Duplicated
Southern Proper Tag on Front Pocket
100% Peruvian Cotton, Heathered for exceptional softness
Printed Southern Proper on Sleeve
Hooded
[H2] More Information

[H3]
Size Chart

[H4] ADULTS
Adult Sizing
Size
Chest
Neck
Waist
Sleeve
XS
32-34"
13-13.5"
26-28"
31-32"
S
35-37"
14-14.5"
29-31"
32-33"
M
38-40"
15-15.5"
32-34"
33-34"
L
41-43"
16-16.5"
35-37"
34-35"
XL
44-46"
17-17.5"
38-40"
35-36"
XXL
47-49"
18-18.5"
41-43"
36-37"
[H4] BOYS
Kiddos grow like weeds. If your child is on the line, we recommend sizing up.
Size
Age
Height
Weight
Neck
Chest
Waist
XS
4-5
39-43"
34-45
11-12"
21-23"
21-22"
S
6-7
44-49"
46-57
12-13"
23-25"
22-23"
M
8-10
49-53"
58-74
13-14"
26-27"
23-25"
L
11-14
53-60"
75-106
14-15"
28-29"
25-27"
XL
15-16
60-65"
106-115
15"
30"
27-28"
[H4] HOW TO MEASURE
NECK: Measure around the base of your neck.
CHEST: Measure under your arms at the fullest part of your chest. Keep the tape parallel to the floor.
WAIST: Measure around your natural waistline (typically where your waist is smallest), keeping the tape a bit loose.
SLEEVE LENGTH: Bend your elbow to 90 degrees and place your hand on your hip. Hold the tape at the center back of your neck. Measure across your shoulder to your elbow, and down to your wrist. The total length is your sleeve length.

[H3]
Shipping and Returns

[H4] SHIPPING:
Your shipping time kicks in when your item(s) leave our distribution center.
Please allow one business day for processing at our distribution center before your order is shipped. Two-day shipping & next day orders must be placed before 3 PM EST to be processed that day. If placed after 3 PM, the order will be processed the following business day.
All orders placed on Saturday and Sunday will be processed on the following Monday. All orders are shipped through USPS and UPS. We do not offer Sunday delivery.

[H4] RETURNS:
Please use the site southernproper.loopreturns.com for Returns and Exchanges. All SALE products are final sale and may only be exchanged for color and size. We will gladly accept returns of unworn, unwashed, undamaged or defective merchandise for a full refund within 45 days of original purchase.
However -- Sale items, flash sale, and items that have been worn or washed are yours for keeps.
[H4]
EXCHANGES:
If you would like to process an exchange, you may do so by filling out the exchange form on the packing slip included in your order. We will ship to the same shipping address listed on the original order unless otherwise noted. If the item requested is not in stock at the time the return is received, we will refund your original form of payment.

[H3]
FAQ

[H4] Shipping

[H5] When will my order ship?
Your shipping time kicks in when your item(s) have left our distribution center.All orders placed on Saturday and Sunday will be processed on the following Monday. All orders are shipped through FedEx. We do not offer Saturday delivery. Please allow 5-6 business days to receive your order.
Please allow one business day for processing at our distribution center before your order is shipped. Two-day shipping & next day orders must be placed before 2 PM CST to be processed that day. If placed after 2 PM, the order will be processed the following business day.

[H5] Do you ship to P.O. boxes?
Unfortunately, we do not. Orders must be sent to a residence or business.

[H5] How can I track my order?
A shipping confirmation e-mail will be sent once your order has been shipped. This confirmation will include the tracking number for your package in order for you to track the status of your item.

[H5] Can I change the address on my order?
We try to ship out orders faster than a hot knife through butter, but if your order has not left our facility we are happy to change the address on your package. Email us ASAP to make changes to your shipping address. If you have received a shipping confirmation, your order has left our facility and you will need to call the shipping provider to make adjustments.

[H4] Returns

[H5] Return Policy
Not quite right? If you're looking to make a return or exchange, no worries. We accept returns on all full price items 45 days from time of delivery. However -- final sale, flash sale, and items that have been worn or washed are yours for keeps. Go to: southernproper.loopreturns.com
Enter your Order Number and Email Address associated with your purchase.
Please allow one business day for an update on your return/exchange status.

[H5] Can I exchange a gift someone gave me?
Ah, the classic “My aunt does not know how to buy for me” problem. Of course, we can exchange as long as you have the Original Order number. We cannot exchange without proof of purchase. Not sure of the order number but still pretty sure your gift was purchased direct from us? Give us a call!

[H5] What is the typical timeline for an exchange or return?
Exchanges and returns typically take 10 business days. To check the status of your exchange or return please send an email over to support@southernproper.com

[H4] Refunds

[H5] Refund Policy
The refund will be made in the original form of payment. Please note that for credit to your credit card, it may take up to one full billing cycle for the credit to reflect on your statement.

[H5] Are price adjustments offered?
No, we do not offer price adjustments.

[H5] What does it mean if one of my items is on backorder?
If you place an order for an item that is not available for immediate shipment, it will be backordered. You will be notified if an item is backordered within 10 days of placing your order. You will also be given an approximate date of shipment.In the event that a backordered item is part of your order, we reserve the right to cancel the item or ship your order in multiple packages. If for any reason you would like to cancel a back-ordered item email support@southernproper.com.

[H4] Stickers

[H5] Want a sticker?
Follow the link here: https://www.southernproper.com/accessories/southern-proper/stickers.html

[H5] Want to enter our sticker lottery?
Enter Here: https://www.southernproper.com/pages/stickerrequest

[H5] Have an idea for a sticker?
Send it to stickers@southernproper.com with the Subject Line “Sticker Design.”

[H4] FAQs

[H5] Why is my card being declined during checkout?
This is likely because we cannot obtain authorization from your credit card company. Check to be sure the billing information matches the information on file with your card company. If your information is correct and the transaction will not authorize, give us a call and we can help!

[H5] Wholesale or Corporate Apparel Inquiries?
Interested in opening an account with us? Please email our National Sales Director, Maury Lyon (maury@southernproper.com)

[H5] Ambassador Program
Do you want to be the first to hear about what’s new at Southern Proper? Really love networking on your campus and love Southern Proper?! Our Belles and Beaus Program is open to full time college students across the US. We accept applications to our program twice a year, December and July. Follow us on Social Media to be sure you don’t miss the announcement of live applications!

[IMG: A blue Southern Patriotic Blue with the words southern pride on it.]

"Close (esc)"

[H2] Hoodie Tee: Coastal Blue

3 reviews

Regular price
$55.00

Save $0.00

The Original Southern Hoodie Tee
Recently Imitated, Never Duplicated
Southern Proper Tag on Front Pocket
100% Peruvian Cotton, Heathered for exceptional softness
Printed Southern Proper on Sleeve
Hooded
[H2] More Information

[H3]
Size Chart

[H4] ADULTS
Adult Sizing
Size
Chest
Neck
Waist
Sleeve
XS
32-34"
13-13.5"
26-28"
31-32"
S
35-37"
14-14.5"
29-31"
32-33"
M
38-40"
15-15.5"
32-34"
33-34"
L
41-43"
16-16.5"
35-37"
34-35"
XL
44-46"
17-17.5"
38-40"
35-36"
XXL
47-49"
18-18.5"
41-43"
36-37"
[H4] BOYS
Kiddos grow like weeds. If your child is on the line, we recommend sizing up.
Size
Age
Height
Weight
Neck
Chest
Waist
XS
4-5
39-43"
34-45
11-12"
21-23"
21-22"
S
6-7
44-49"
46-57
12-13"
23-25"
22-23"
M
8-10
49-53"
58-74
13-14"
26-27"
23-25"
L
11-14
53-60"
75-106
14-15"
28-29"
25-27"
XL
15-16
60-65"
106-115
15"
30"
27-28"
[H4] HOW TO MEASURE
NECK: Measure around the base of your neck.
CHEST: Measure under your arms at the fullest part of your chest. Keep the tape parallel to the floor.
WAIST: Measure around your natural waistline (typically where your waist is smallest), keeping the tape a bit loose.
SLEEVE LENGTH: Bend your elbow to 90 degrees and place your hand on your hip. Hold the tape at the center back of your neck. Measure across your shoulder to your elbow, and down to your wrist. The total length is your sleeve length.

[H3]
Shipping and Returns

[H4] SHIPPING:
Your shipping time kicks in when your item(s) leave our distribution center.
Please allow one business day for processing at our distribution center before your order is shipped. Two-day shipping & next day orders must be placed before 3 PM EST to be processed that day. If placed after 3 PM, the order will be processed the following business day.
All orders placed on Saturday and Sunday will be processed on the following Monday. All orders are shipped through USPS and UPS. We do not offer Sunday delivery.

[H4] RETURNS:
Please use the site southernproper.loopreturns.com for Returns and Exchanges. All SALE products are final sale and may only be exchanged for color and size. We will gladly accept returns of unworn, unwashed, undamaged or defective merchandise for a full refund within 45 days of original purchase.
However -- Sale items, flash sale, and items that have been worn or washed are yours for keeps.
[H4]
EXCHANGES:
If you would like to process an exchange, you may do so by filling out the exchange form on the packing slip included in your order. We will ship to the same shipping address listed on the original order unless otherwise noted. If the item requested is not in stock at the time the return is received, we will refund your original form of payment.

[H3]
FAQ

[H4] Shipping

[H5] When will my order ship?
Your shipping time kicks in when your item(s) have left our distribution center.All orders placed on Saturday and Sunday will be processed on the following Monday. All orders are shipped through FedEx. We do not offer Saturday delivery. Please allow 5-6 business days to receive your order.
Please allow one business day for processing at our distribution center before your order is shipped. Two-day shipping & next day orders must be placed before 2 PM CST to be processed that day. If placed after 2 PM, the order will be processed the following business day.

[H5] Do you ship to P.O. boxes?
Unfortunately, we do not. Orders must be sent to a residence or business.

[H5] How can I track my order?
A shipping confirmation e-mail will be sent once your order has been shipped. This confirmation will include the tracking number for your package in order for you to track the status of your item.

[H5] Can I change the address on my order?
We try to ship out orders faster than a hot knife through butter, but if your order has not left our facility we are happy to change the address on your package. Email us ASAP to make changes to your shipping address. If you have received a shipping confirmation, your order has left our facility and you will need to call the shipping provider to make adjustments.

[H4] Returns

[H5] Return Policy
Not quite right? If you're looking to make a return or exchange, no worries. We accept returns on all full price items 45 days from time of delivery. However -- final sale, flash sale, and items that have been worn or washed are yours for keeps. Go to: southernproper.loopreturns.com
Enter your Order Number and Email Address associated with your purchase.
Please allow one business day for an update on your return/exchange status.

[H5] Can I exchange a gift someone gave me?
Ah, the classic “My aunt does not know how to buy for me” problem. Of course, we can exchange as long as you have the Original Order number. We cannot exchange without proof of purchase. Not sure of the order number but still pretty sure your gift was purchased direct from us? Give us a call!

[H5] What is the typical timeline for an exchange or return?
Exchanges and returns typically take 10 business days. To check the status of your exchange or return please send an email over to support@southernproper.com

[H4] Refunds

[H5] Refund Policy
The refund will be made in the original form of payment. Please note that for credit to your credit card, it may take up to one full billing cycle for the credit to reflect on your statement.

[H5] Are price adjustments offered?
No, we do not offer price adjustments.

[H5] What does it mean if one of my items is on backorder?
If you place an order for an item that is not available for immediate shipment, it will be backordered. You will be notified if an item is backordered within 10 days of placing your order. You will also be given an approximate date of shipment.In the event that a backordered item is part of your order, we reserve the right to cancel the item or ship your order in multiple packages. If for any reason you would like to cancel a back-ordered item email support@southernproper.com.

[H4] Stickers

[H5] Want a sticker?
Follow the link here: https://www.southernproper.com/accessories/southern-proper/stickers.html

[H5] Want to enter our sticker lottery?
Enter Here: https://www.southernproper.com/pages/stickerrequest

[H5] Have an idea for a sticker?
Send it to stickers@southernproper.com with the Subject Line “Sticker Design.”

[H4] FAQs

[H
15000 chars
SUB-PAGE (https://southernproper.com/accessories/southern-proper/stickers.html) Everything Else | Southern Proper
[H2] Type

Accessories

[H2] Size

[H2] Color

[H2] Fit

[H2] Pattern

[H2] Sleeve Length

[H2] Neckline

[H2] Collar

[H2] Type

Accessories

[H2] Size

[H2] Color

[H2] Fit

[H2] Pattern

[H2] Sleeve Length

[H2] Neckline

[H2] Collar

Filter

2 products

Sort

Save $10.00

Quick view

Southern Proper Golf Towel

No reviews

Regular price
$25.00
Sale price

$15.00

Save $70.50

Quick view

The Tartan Throw by Southern Proper

8 reviews

Regular price
$99.50
Sale price

$29.00

[H2] Southern Proper Golf Towel

No reviews

Regular price

$25.00

Sale price
$15.00

Save $10.00

Not saying you'll shoot under par... but this may be your new good luck charm.
MADE IN THE USA
[H2] More Information

[H3]
Size Chart

[H4] ADULTS
Adult Sizing
Size
Chest
Neck
Waist
Sleeve
XS
32-34"
13-13.5"
26-28"
31-32"
S
35-37"
14-14.5"
29-31"
32-33"
M
38-40"
15-15.5"
32-34"
33-34"
L
41-43"
16-16.5"
35-37"
34-35"
XL
44-46"
17-17.5"
38-40"
35-36"
XXL
47-49"
18-18.5"
41-43"
36-37"
[H4] BOYS
Kiddos grow like weeds. If your child is on the line, we recommend sizing up.
Size
Age
Height
Weight
Neck
Chest
Waist
XS
4-5
39-43"
34-45
11-12"
21-23"
21-22"
S
6-7
44-49"
46-57
12-13"
23-25"
22-23"
M
8-10
49-53"
58-74
13-14"
26-27"
23-25"
L
11-14
53-60"
75-106
14-15"
28-29"
25-27"
XL
15-16
60-65"
106-115
15"
30"
27-28"
[H4] HOW TO MEASURE
NECK: Measure around the base of your neck.
CHEST: Measure under your arms at the fullest part of your chest. Keep the tape parallel to the floor.
WAIST: Measure around your natural waistline (typically where your waist is smallest), keeping the tape a bit loose.
SLEEVE LENGTH: Bend your elbow to 90 degrees and place your hand on your hip. Hold the tape at the center back of your neck. Measure across your shoulder to your elbow, and down to your wrist. The total length is your sleeve length.

[H3]
Shipping and Returns

[H4] SHIPPING:
Your shipping time kicks in when your item(s) leave our distribution center.
Please allow one business day for processing at our distribution center before your order is shipped. Two-day shipping & next day orders must be placed before 3 PM EST to be processed that day. If placed after 3 PM, the order will be processed the following business day.
All orders placed on Saturday and Sunday will be processed on the following Monday. All orders are shipped through USPS and UPS. We do not offer Sunday delivery.

[H4] RETURNS:
Please use the site southernproper.loopreturns.com for Returns and Exchanges. All SALE products are final sale and may only be exchanged for color and size. We will gladly accept returns of unworn, unwashed, undamaged or defective merchandise for a full refund within 45 days of original purchase.
However -- Sale items, flash sale, and items that have been worn or washed are yours for keeps.
[H4]
EXCHANGES:
If you would like to process an exchange, you may do so by filling out the exchange form on the packing slip included in your order. We will ship to the same shipping address listed on the original order unless otherwise noted. If the item requested is not in stock at the time the return is received, we will refund your original form of payment.

[H3]
FAQ

[H4] Shipping

[H5] When will my order ship?
Your shipping time kicks in when your item(s) have left our distribution center.All orders placed on Saturday and Sunday will be processed on the following Monday. All orders are shipped through FedEx. We do not offer Saturday delivery. Please allow 5-6 business days to receive your order.
Please allow one business day for processing at our distribution center before your order is shipped. Two-day shipping & next day orders must be placed before 2 PM CST to be processed that day. If placed after 2 PM, the order will be processed the following business day.

[H5] Do you ship to P.O. boxes?
Unfortunately, we do not. Orders must be sent to a residence or business.

[H5] How can I track my order?
A shipping confirmation e-mail will be sent once your order has been shipped. This confirmation will include the tracking number for your package in order for you to track the status of your item.

[H5] Can I change the address on my order?
We try to ship out orders faster than a hot knife through butter, but if your order has not left our facility we are happy to change the address on your package. Email us ASAP to make changes to your shipping address. If you have received a shipping confirmation, your order has left our facility and you will need to call the shipping provider to make adjustments.

[H4] Returns

[H5] Return Policy
Not quite right? If you're looking to make a return or exchange, no worries. We accept returns on all full price items 45 days from time of delivery. However -- final sale, flash sale, and items that have been worn or washed are yours for keeps. Go to: southernproper.loopreturns.com
Enter your Order Number and Email Address associated with your purchase.
Please allow one business day for an update on your return/exchange status.

[H5] Can I exchange a gift someone gave me?
Ah, the classic “My aunt does not know how to buy for me” problem. Of course, we can exchange as long as you have the Original Order number. We cannot exchange without proof of purchase. Not sure of the order number but still pretty sure your gift was purchased direct from us? Give us a call!

[H5] What is the typical timeline for an exchange or return?
Exchanges and returns typically take 10 business days. To check the status of your exchange or return please send an email over to support@southernproper.com

[H4] Refunds

[H5] Refund Policy
The refund will be made in the original form of payment. Please note that for credit to your credit card, it may take up to one full billing cycle for the credit to reflect on your statement.

[H5] Are price adjustments offered?
No, we do not offer price adjustments.

[H5] What does it mean if one of my items is on backorder?
If you place an order for an item that is not available for immediate shipment, it will be backordered. You will be notified if an item is backordered within 10 days of placing your order. You will also be given an approximate date of shipment.In the event that a backordered item is part of your order, we reserve the right to cancel the item or ship your order in multiple packages. If for any reason you would like to cancel a back-ordered item email support@southernproper.com.

[H4] Stickers

[H5] Want a sticker?
Follow the link here: https://www.southernproper.com/accessories/southern-proper/stickers.html

[H5] Want to enter our sticker lottery?
Enter Here: https://www.southernproper.com/pages/stickerrequest

[H5] Have an idea for a sticker?
Send it to stickers@southernproper.com with the Subject Line “Sticker Design.”

[H4] FAQs

[H5] Why is my card being declined during checkout?
This is likely because we cannot obtain authorization from your credit card company. Check to be sure the billing information matches the information on file with your card company. If your information is correct and the transaction will not authorize, give us a call and we can help!

[H5] Wholesale or Corporate Apparel Inquiries?
Interested in opening an account with us? Please email our National Sales Director, Maury Lyon (maury@southernproper.com)

[H5] Ambassador Program
Do you want to be the first to hear about what’s new at Southern Proper? Really love networking on your campus and love Southern Proper?! Our Belles and Beaus Program is open to full time college students across the US. We accept applications to our program twice a year, December and July. Follow us on Social Media to be sure you don’t miss the announcement of live applications!

[IMG: Southern Proper - Southern Proper Golf Towel]

"Close (esc)"

[H2] The Tartan Throw by Southern Proper

8 reviews

Regular price

$99.50

Sale price
$29.00

Save $70.50

Limited Edition Throw by Southern Proper.
Dimensions
50” x 68”
Reversible Woven
100% Cotton
Made in the U.S.A

[H2] More Information

[H3]
Size Chart

[H4] ADULTS
Adult Sizing
Size
Chest
Neck
Waist
Sleeve
XS
32-34"
13-13.5"
26-28"
31-32"
S
35-37"
14-14.5"
29-31"
32-33"
M
38-40"
15-15.5"
32-34"
33-34"
L
41-43"
16-16.5"
35-37"
34-35"
XL
44-46"
17-17.5"
38-40"
35-36"
XXL
47-49"
18-18.5"
41-43"
36-37"
[H4] BOYS
Kiddos grow like weeds. If your child is on the line, we recommend sizing up.
Size
Age
Height
Weight
Neck
Chest
Waist
XS
4-5
39-43"
34-45
11-12"
21-23"
21-22"
S
6-7
44-49"
46-57
12-13"
23-25"
22-23"
M
8-10
49-53"
58-74
13-14"
26-27"
23-25"
L
11-14
53-60"
75-106
14-15"
28-29"
25-27"
XL
15-16
60-65"
106-115
15"
30"
27-28"
[H4] HOW TO MEASURE
NECK: Measure around the base of your neck.
CHEST: Measure under your arms at the fullest part of your chest. Keep the tape parallel to the floor.
WAIST: Measure around your natural waistline (typically where your waist is smallest), keeping the tape a bit loose.
SLEEVE LENGTH: Bend your elbow to 90 degrees and place your hand on your hip. Hold the tape at the center back of your neck. Measure across your shoulder to your elbow, and down to your wrist. The total length is your sleeve length.

[H3]
Shipping and Returns

[H4] SHIPPING:
Your shipping time kicks in when your item(s) leave our distribution center.
Please allow one business day for processing at our distribution center before your order is shipped. Two-day shipping & next day orders must be placed before 3 PM EST to be processed that day. If placed after 3 PM, the order will be processed the following business day.
All orders placed on Saturday and Sunday will be processed on the following Monday. All orders are shipped through USPS and UPS. We do not offer Sunday delivery.

[H4] RETURNS:
Please use the site southernproper.loopreturns.com for Returns and Exchanges. All SALE products are final sale and may only be exchanged for color and size. We will gladly accept returns of unworn, unwashed, undamaged or defective merchandise for a full refund within 45 days of original purchase.
However -- Sale items, flash sale, and items that have been worn or washed are yours for keeps.
[H4]
EXCHANGES:
If you would like to process an exchange, you may do so by filling out the exchange form on the packing slip included in your order. We will ship to the same shipping address listed on the original order unless otherwise noted. If the item requested is not in stock at the time the return is received, we will refund your original form of payment.

[H3]
FAQ

[H4] Shipping

[H5] When will my order ship?
Your shipping time kicks in when your item(s) have left our distribution center.All orders placed on Saturday and Sunday will be processed on the following Monday. All orders are shipped through FedEx. We do not offer Saturday delivery. Please allow 5-6 business days to receive your order.
Please allow one business day for processing at our distribution center before your order is shipped. Two-day shipping & next day orders must be placed before 2 PM CST to be processed that day. If placed after 2 PM, the order will be processed the following business day.

[H5] Do you ship to P.O. boxes?
Unfortunately, we do not. Orders must be sent to a residence or business.

[H5] How can I track my order?
A shipping confirmation e-mail will be sent once your order has been shipped. This confirmation will include the tracking number for your package in order for you to track the status of your item.

[H5] Can I change the address on my order?
We try to ship out orders faster than a hot knife through butter, but if your order has not left our facility we are happy to change the address on your package. Email us ASAP to make changes to your shipping address. If you have received a shipping confirmation, your order has left our facility and you will need to call the shipping provider to make adjustments.

[H4] Returns

[H5] Return Policy
Not quite right? If you're looking to make a return or exchange, no worries. We accept returns on all full price items 45 days from time of delivery. However -- final sale, flash sale, and items that have been worn or washed are yours for keeps. Go to: southernproper.loopreturns.com
Enter your Order Number and Email Address associated with your purchase.
Please allow one business day for an update on your return/exchange status.

[H5] Can I exchange a gift someone gave me?
Ah, the classic “My aunt does not know how to buy for me” problem. Of course, we can exchange as long as you have the Original Order number. We cannot exchange without proof of purchase. Not sure of the order number but still pretty sure your gift was purchased direct from us? Give us a call!

[H5] What is the typical timeline for an exchange or return?
Exchanges and returns typically take 10 business days. To check the status of your exchange or return please send an email over to support@southernproper.com

[H4] Refunds

[H5] Refund Policy
The refund will be made in the original form of payment. Please note that for credit to your credit card, it may take up to one full billing cycle for the credit to reflect on your statement.

[H5] Are price adjustments offered?
No, we do not offer price adjustments.

[H5] What does it mean if one of my items is on backorder?
If you place an order for an item that is not available for immediate shipment, it will be backordered. You will be notified if an item is backordered within 10 days of placing your order. You will also be given an approximate date of shipment.In the event that a backordered item is part of your order, we reserve the right to cancel the item or ship your order in multiple packages. If for any reason you would like to cancel a back-ordered item email support@southernproper.com.

[H4] Stickers

[H5] Want a stick
15000 chars
SUB-PAGE · THIN (https://southernproper.com/pages/stickerrequest/) 404 Not Found | Southern Proper

                            
0 chars
SUB-PAGE (https://southernproper.com/collections/the-original-hoodie-tee/) The Original Hoodie Tee | Southern Proper
[H2] Type

Tees

Outerwear

[H2] Size

[H2] Color

[H2] Fit

[H2] Pattern

Solid

[H2] Sleeve Length

Long Sleeve

[H2] Neckline

Hoodie

[H2] Collar

[H2] Type

Tees

Outerwear

[H2] Size

[H2] Color

[H2] Fit

[H2] Pattern

Solid

[H2] Sleeve Length

Long Sleeve

[H2] Neckline

Hoodie

[H2] Collar

Southern Proper didn't invent the hoodie tee, we perfected it.
Original Hoodie Tees made with our extra soft Peruvian cotton blend. Whether you're actively fishing or comfortably lounging, our hoodie tee can be worn all year round.

Filter

14 products

Sort

Sold Out

Hoodie Tee: Patriot Blue

No reviews

$55.00

Sold Out

Hoodie Tee: Coastal Blue

3 reviews

$55.00

Sold Out

Hoodie Tee: Muscadine

2 reviews

$55.00

Sold Out

Hoodie Tee: Harbor Green

No reviews

$55.00

Quick view

Hoodie Tee: Beach Glass

2 reviews

$55.00

Quick view

Hoodie Tee: Coral Almond

No reviews

$55.00

Sold Out

Hoodie Tee: Proper Grey

No reviews

$55.00

Quick view

Hoodie Tee: Pewter

No reviews

$55.00

Sold Out

Hoodie Tee: Marine Sage

No reviews

$55.00

Sold Out

Hoodie Tee: Lilac

No reviews

$55.00

Sold Out

Hoodie Tee: Voice of the Sea

1 review

Regular price
$55.00
Sale price

$35.00

Sold Out

Hoodie Tee: Proper Dolphin

No reviews

Regular price
$55.00
Sale price

$35.00

Sold Out

Hoodie Tee: Original Logo

1 review

$55.00

Save $50.00

Quick view

Poydras Hoodie

1 review

Regular price
$99.50
Sale price

$49.50

[H2] Hoodie Tee: Beach Glass

2 reviews

Regular price
$55.00

Save $0.00

The Original Southern Hoodie Tee
Recently Imitated, Never Duplicated
Southern Proper Tag on Front Pocket
100% Peruvian Cotton, Heathered for exceptional softness
Printed Southern Proper on Sleeve
Hooded
[H2] More Information

[H3]
Size Chart

[H4] ADULTS
Adult Sizing
Size
Chest
Neck
Waist
Sleeve
XS
32-34"
13-13.5"
26-28"
31-32"
S
35-37"
14-14.5"
29-31"
32-33"
M
38-40"
15-15.5"
32-34"
33-34"
L
41-43"
16-16.5"
35-37"
34-35"
XL
44-46"
17-17.5"
38-40"
35-36"
XXL
47-49"
18-18.5"
41-43"
36-37"
[H4] BOYS
Kiddos grow like weeds. If your child is on the line, we recommend sizing up.
Size
Age
Height
Weight
Neck
Chest
Waist
XS
4-5
39-43"
34-45
11-12"
21-23"
21-22"
S
6-7
44-49"
46-57
12-13"
23-25"
22-23"
M
8-10
49-53"
58-74
13-14"
26-27"
23-25"
L
11-14
53-60"
75-106
14-15"
28-29"
25-27"
XL
15-16
60-65"
106-115
15"
30"
27-28"
[H4] HOW TO MEASURE
NECK: Measure around the base of your neck.
CHEST: Measure under your arms at the fullest part of your chest. Keep the tape parallel to the floor.
WAIST: Measure around your natural waistline (typically where your waist is smallest), keeping the tape a bit loose.
SLEEVE LENGTH: Bend your elbow to 90 degrees and place your hand on your hip. Hold the tape at the center back of your neck. Measure across your shoulder to your elbow, and down to your wrist. The total length is your sleeve length.

[H3]
Shipping and Returns

[H4] SHIPPING:
Your shipping time kicks in when your item(s) leave our distribution center.
Please allow one business day for processing at our distribution center before your order is shipped. Two-day shipping & next day orders must be placed before 3 PM EST to be processed that day. If placed after 3 PM, the order will be processed the following business day.
All orders placed on Saturday and Sunday will be processed on the following Monday. All orders are shipped through USPS and UPS. We do not offer Sunday delivery.

[H4] RETURNS:
Please use the site southernproper.loopreturns.com for Returns and Exchanges. All SALE products are final sale and may only be exchanged for color and size. We will gladly accept returns of unworn, unwashed, undamaged or defective merchandise for a full refund within 45 days of original purchase.
However -- Sale items, flash sale, and items that have been worn or washed are yours for keeps.
[H4]
EXCHANGES:
If you would like to process an exchange, you may do so by filling out the exchange form on the packing slip included in your order. We will ship to the same shipping address listed on the original order unless otherwise noted. If the item requested is not in stock at the time the return is received, we will refund your original form of payment.

[H3]
FAQ

[H4] Shipping

[H5] When will my order ship?
Your shipping time kicks in when your item(s) have left our distribution center.All orders placed on Saturday and Sunday will be processed on the following Monday. All orders are shipped through FedEx. We do not offer Saturday delivery. Please allow 5-6 business days to receive your order.
Please allow one business day for processing at our distribution center before your order is shipped. Two-day shipping & next day orders must be placed before 2 PM CST to be processed that day. If placed after 2 PM, the order will be processed the following business day.

[H5] Do you ship to P.O. boxes?
Unfortunately, we do not. Orders must be sent to a residence or business.

[H5] How can I track my order?
A shipping confirmation e-mail will be sent once your order has been shipped. This confirmation will include the tracking number for your package in order for you to track the status of your item.

[H5] Can I change the address on my order?
We try to ship out orders faster than a hot knife through butter, but if your order has not left our facility we are happy to change the address on your package. Email us ASAP to make changes to your shipping address. If you have received a shipping confirmation, your order has left our facility and you will need to call the shipping provider to make adjustments.

[H4] Returns

[H5] Return Policy
Not quite right? If you're looking to make a return or exchange, no worries. We accept returns on all full price items 45 days from time of delivery. However -- final sale, flash sale, and items that have been worn or washed are yours for keeps. Go to: southernproper.loopreturns.com
Enter your Order Number and Email Address associated with your purchase.
Please allow one business day for an update on your return/exchange status.

[H5] Can I exchange a gift someone gave me?
Ah, the classic “My aunt does not know how to buy for me” problem. Of course, we can exchange as long as you have the Original Order number. We cannot exchange without proof of purchase. Not sure of the order number but still pretty sure your gift was purchased direct from us? Give us a call!

[H5] What is the typical timeline for an exchange or return?
Exchanges and returns typically take 10 business days. To check the status of your exchange or return please send an email over to support@southernproper.com

[H4] Refunds

[H5] Refund Policy
The refund will be made in the original form of payment. Please note that for credit to your credit card, it may take up to one full billing cycle for the credit to reflect on your statement.

[H5] Are price adjustments offered?
No, we do not offer price adjustments.

[H5] What does it mean if one of my items is on backorder?
If you place an order for an item that is not available for immediate shipment, it will be backordered. You will be notified if an item is backordered within 10 days of placing your order. You will also be given an approximate date of shipment.In the event that a backordered item is part of your order, we reserve the right to cancel the item or ship your order in multiple packages. If for any reason you would like to cancel a back-ordered item email support@southernproper.com.

[H4] Stickers

[H5] Want a sticker?
Follow the link here: https://www.southernproper.com/accessories/southern-proper/stickers.html

[H5] Want to enter our sticker lottery?
Enter Here: https://www.southernproper.com/pages/stickerrequest

[H5] Have an idea for a sticker?
Send it to stickers@southernproper.com with the Subject Line “Sticker Design.”

[H4] FAQs

[H5] Why is my card being declined during checkout?
This is likely because we cannot obtain authorization from your credit card company. Check to be sure the billing information matches the information on file with your card company. If your information is correct and the transaction will not authorize, give us a call and we can help!

[H5] Wholesale or Corporate Apparel Inquiries?
Interested in opening an account with us? Please email our National Sales Director, Maury Lyon (maury@southernproper.com)

[H5] Ambassador Program
Do you want to be the first to hear about what’s new at Southern Proper? Really love networking on your campus and love Southern Proper?! Our Belles and Beaus Program is open to full time college students across the US. We accept applications to our program twice a year, December and July. Follow us on Social Media to be sure you don’t miss the announcement of live applications!

[IMG: A mint green Hoodie Tee: Beach Glass with the words]

"Close (esc)"

[H2] Hoodie Tee: Coral Almond

No reviews

Regular price
$55.00

Save $0.00

The Original Southern Hoodie Tee
Recently Imitated, Never Duplicated
Southern Proper Tag on Front Pocket
100% Peruvian Cotton, Heathered for exceptional softness
Printed Southern Proper on Sleeve
Hooded
[H2] More Information

[H3]
Size Chart

[H4] ADULTS
Adult Sizing
Size
Chest
Neck
Waist
Sleeve
XS
32-34"
13-13.5"
26-28"
31-32"
S
35-37"
14-14.5"
29-31"
32-33"
M
38-40"
15-15.5"
32-34"
33-34"
L
41-43"
16-16.5"
35-37"
34-35"
XL
44-46"
17-17.5"
38-40"
35-36"
XXL
47-49"
18-18.5"
41-43"
36-37"
[H4] BOYS
Kiddos grow like weeds. If your child is on the line, we recommend sizing up.
Size
Age
Height
Weight
Neck
Chest
Waist
XS
4-5
39-43"
34-45
11-12"
21-23"
21-22"
S
6-7
44-49"
46-57
12-13"
23-25"
22-23"
M
8-10
49-53"
58-74
13-14"
26-27"
23-25"
L
11-14
53-60"
75-106
14-15"
28-29"
25-27"
XL
15-16
60-65"
106-115
15"
30"
27-28"
[H4] HOW TO MEASURE
NECK: Measure around the base of your neck.
CHEST: Measure under your arms at the fullest part of your chest. Keep the tape parallel to the floor.
WAIST: Measure around your natural waistline (typically where your waist is smallest), keeping the tape a bit loose.
SLEEVE LENGTH: Bend your elbow to 90 degrees and place your hand on your hip. Hold the tape at the center back of your neck. Measure across your shoulder to your elbow, and down to your wrist. The total length is your sleeve length.

[H3]
Shipping and Returns

[H4] SHIPPING:
Your shipping time kicks in when your item(s) leave our distribution center.
Please allow one business day for processing at our distribution center before your order is shipped. Two-day shipping & next day orders must be placed before 3 PM EST to be processed that day. If placed after 3 PM, the order will be processed the following business day.
All orders placed on Saturday and Sunday will be processed on the following Monday. All orders are shipped through USPS and UPS. We do not offer Sunday delivery.

[H4] RETURNS:
Please use the site southernproper.loopreturns.com for Returns and Exchanges. All SALE products are final sale and may only be exchanged for color and size. We will gladly accept returns of unworn, unwashed, undamaged or defective merchandise for a full refund within 45 days of original purchase.
However -- Sale items, flash sale, and items that have been worn or washed are yours for keeps.
[H4]
EXCHANGES:
If you would like to process an exchange, you may do so by filling out the exchange form on the packing slip included in your order. We will ship to the same shipping address listed on the original order unless otherwise noted. If the item requested is not in stock at the time the return is received, we will refund your original form of payment.

[H3]
FAQ

[H4] Shipping

[H5] When will my order ship?
Your shipping time kicks in when your item(s) have left our distribution center.All orders placed on Saturday and Sunday will be processed on the following Monday. All orders are shipped through FedEx. We do not offer Saturday delivery. Please allow 5-6 business days to receive your order.
Please allow one business day for processing at our distribution center before your order is shipped. Two-day shipping & next day orders must be placed before 2 PM CST to be processed that day. If placed after 2 PM, the order will be processed the following business day.

[H5] Do you ship to P.O. boxes?
Unfortunately, we do not. Orders must be sent to a residence or business.

[H5] How can I track my order?
A shipping confirmation e-mail will be sent once your order has been shipped. This confirmation will include the tracking number for your package in order for you to track the status of your item.

[H5] Can I change the address on my order?
We try to ship out orders faster than a hot knife through butter, but if your order has not left our facility we are happy to change the address on your package. Email us ASAP to make changes to your shipping address. If you have received a shipping confirmation, your order has left our facility and you will need to call the shipping provider to make adjustments.

[H4] Returns

[H5] Return Policy
Not quite right? If you're looking to make a return or exchange, no worries. We accept returns on all full price items 45 days from time of delivery. However -- final sale, flash sale, and items that have been worn or washed are yours for keeps. Go to: southernproper.l
15000 chars
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
3527Review mentions (all pages)
12External proof links (all pages)
PageReviewsProof links
/ (home) 1026 3
/accessories/southern-proper/stickers.html 817 3
/pages/stickerrequest/ 799 3
/collections/the-original-hoodie-tee/ 885 3
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage — no schema detected (entity gap)
/accessories/southern-proper/stickers.html — no schema detected (entity gap)
/pages/stickerrequest/ — no schema detected (entity gap)
/collections/the-original-hoodie-tee/ — no schema detected (entity gap)

Your Diagnosis

Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.

Information Density 0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence 0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof 0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint 0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority 0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score 0 / 100
💡 Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)

These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.

Information Density

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Semantic Alignment

Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.

Trust & Proof

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Commodity Fingerprint

Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.

Identity & Authority

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.

B
BS Level
Fashion, Apparel & Accessories
44.7 Avg BS

Based on 2934 businesses audited.

BS Detector

Fashion, Apparel & Accessories BS: Southern Proper (southernproper.com)

https://southernproper.com 📍 Industry: Fashion, Apparel & Accessories
50 BS / 100

Southern Proper is a standard lifestyle brand that hides a thin product catalog behind a wall of repetitive template content and heritage-inspired fluff. While its material claims are specific, the lack of technical authority and verified social proof puts it in the ‘moderate bullshit’ category.

Info Density Power-words vs. Substance ratio.
13
43% BS
Semantic Coherence Homepage promise vs. Sub-page reality.
4
20% BS
Trust & Proof Verifiable evidence vs. Trust Theatre.
0
0% BS
Commodity Fingerprint Detection of industry clichés/templates.
10
67% BS
Identity & Authority Expert verifiability & Schema depth.
12
80% BS

Eliminate the verbatim repetition of the FAQ and Size Chart blocks in the HTML structure to fix the heading hierarchy. Provide a linked transparency report or certification for the ‘Peruvian Cotton’ sourcing to back up the material claims. Replace the ‘Never Duplicated’ fluff with actual comparison metrics or historical brand timeline data. Consolidate ‘Sold Out’ listings to reduce the perception of an empty inventory.

The site fits the Apparel & Accessories category perfectly, focusing on Southern-inspired clothing including polos, hoodie tees, and accessories. The presence of detailed size charts for adults and boys confirms a consumer-grade retail operation.

“The score of 50 is driven primarily by technical failures (Identity and Authority) and massive template repetition (Information Density). The site avoids a higher score by providing real, albeit repeated, sizing data and specific material compositions, which prevents it from being 100% fluff.”

Verified Analysis Date: June 19, 2026 © 1EuroSEO Independent Evaluator — Non-Sponsored Result
Brand AI Reputation