Industry Context — Common BS Fingerprints in Fashion, Apparel & Accessories
Ted Baker
(https://tedbaker.com) 📸 Data Snapshot: May 24, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Ted Baker London | Designer Clothing & Accessories (https://tedbaker.com)
Ted Baker London | Designer Clothing & Accessories
With a focus on quality, attention to detail and a quirky sense of humour, Ted Baker is the epitome of British style.
NAV_HEADER_HEADING_REPEATED_BODY Women's New Arrivals (https://tedbaker.com/collections/womens-new/)
Women's New Arrivals
See what’s new at Ted Baker with our women’s new arrivals. Shop the latest season clothing, tops, and dresses, plus brand new bags and accessories.
NAV_HEADER_HEADING_REPEATED_BODY Men's New Arrivals – US (https://tedbaker.com/collections/mens-new/)
Men's New Arrivals – US
Get ready to give your wardrobe a well-deserved upgrade with our new arrivals, carefully curated to keep you looking and feeling suave. We've got everything you need, from the most on-trend jackets for men to our iconic tailored suits. From classic leather jackets to trendy tailored separates, we've got the finishing t
NAV_HEADER_HEADING_REPEATED_FOOTER Women's Bags (https://tedbaker.com/collections/womens-bags/)
Women's Bags
Whether you're after a classic tote bag or an on-trend backpack, you're sure to get carried away with our designer bags. Pick up a pretty-yet-practical style for every day or something bold and bright for instant impact. Take a classic quilted leather shoulder bag, perfect for the office and then the bar. Or perhaps a
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://tedbaker.com) Ted Baker London | Designer Clothing & Accessories
[H2] Memorial Day Weekend [H2] 30% OFF SITEWIDE Automatically applied at checkout. SHOP WOMEN'S SHOP MEN'S [H2] Memorial Day Weekend [H2] 30% OFF SITEWIDE Automatically applied at checkout. [H2] Content Section SHOP WOMEN'S SHOP MEN'S [H2] NEW ARRIVALS Wishlist Wishlist New In TINA [H3] Gingham Woven Texture Sleeveless Mini Dress Regular price $275.00 Unit price / per Wishlist Wishlist New In RONNI [H3] Rib Knit Short Sleeve Polo Top Regular price $165.00 Unit price / per Wishlist Wishlist New In HANA [H3] Gingham Tailored High-Waisted Shorts Regular price $225.00 Unit price / per Wishlist Wishlist New In MOLLY [H3] Rib Knit Sleeveless Collared Mini Dress Regular price $195.00 Unit price / per Wishlist Wishlist New In POLLY [H3] Ted Baker Eau de Toilette 100ml Regular price $70.00 Unit price / per Wishlist Wishlist New In MIREK [H3] Regular Fit Chambray Short Sleeve Shirt Regular price $195.00 Unit price / per Wishlist Wishlist New In GANMO [H3] Relaxed Pull-On Chambray Pants Regular price $195.00 Unit price / per Wishlist Wishlist New In ATALAI [H3] Bold Floral Seersucker Short Sleeve Shirt Regular price $185.00 Unit price / per Wishlist Wishlist New In CASSIA [H3] Floral Overlay Crew Neck Cardigan Regular price $225.00 Unit price / per Wishlist Wishlist New In CELESTE [H3] Floral Overlay Sleeveless Mini Dress Regular price $300.00 Unit price / per Wishlist Wishlist New In KASIA [H3] Ted Baker Eau de Toilette 100ml Regular price $70.00 Unit price / per Wishlist Wishlist New In NATALIA [H3] Floral Overlay Flutter Sleeve Midi Dress Regular price $385.00 Unit price / per Wishlist Wishlist New In WINFRED [H3] Mixed Plaid Wool Tailored Blazer Regular price $600.00 Unit price / per Wishlist Wishlist New In GIVRANT [H3] Tailored Linen Blend Slim Fit Pants Regular price $260.00 Unit price / per Wishlist Wishlist New In CURRAN [H3] Rolled Edge Linen Blend Knit T-Shirt Regular price $185.00 Unit price / per Wishlist Wishlist New In ROCHELLE [H3] Floral Print Tie Neck Relaxed Blouse Regular price $195.00 Unit price / per Wishlist Wishlist New In LOLAA [H3] Jacquard Floral Flippy Hem Mini Dress Regular price $350.00 Unit price / per Wishlist Wishlist New In ELINE [H3] Floral Hem Woven Strappy Midi Dress Regular price $385.00 Unit price / per Wishlist Wishlist New In FABIANE [H3] Floral Jacquard Woven Short Sleeve Shirt Regular price $195.00 Unit price / per Wishlist Wishlist New In TAILORED AMBER [H3] Ted Baker Eau de Parfum 100ml Regular price $75.00 Unit
SUB-PAGE (https://tedbaker.com/collections/womens-new/) Women's New Arrivals
Home Women's New Arrivals - US [H2] Memorial Day Weekend [H2] 30% OFF SITEWIDE Automatically applied at checkout. 109 products Wishlist Wishlist [IMG: Ted Baker Floral Twist Front Sleeveless Mini Dress] [IMG: Ted Baker Floral Twist Front Sleeveless Mini Dress] New In TANYA [H3] Floral Twist Front Sleeveless Mini Dress Regular price $195.00 Unit price / per WHITE Wishlist Wishlist [IMG: Ted Baker Sleeveless Denim Button-Up Top] [IMG: Ted Baker Sleeveless Denim Button-Up Top] New In GIA [H3] Sleeveless Denim Button-Up Top Regular price $175.00 Unit price / per NAVY Wishlist Wishlist [IMG: Ted Baker Dark Rinse Smart Wide Leg Jeans] [IMG: Ted Baker Dark Rinse Smart Wide Leg Jeans] New In CARINA [H3] Dark Rinse Smart Wide Leg Jeans Regular price $195.00 Unit price / per BLACK NAVY Wishlist Wishlist [IMG: Ted Baker Porcelain Print Slim Fit T-Shirt] [IMG: Ted Baker Porcelain Print Slim Fit T-Shirt] New In WILLOW [H3] Porcelain Print Slim Fit T-Shirt Regular price $95.00 Unit price / per BLACK ECRU Wishlist Wishlist [IMG: Ted Baker Buttoned Sleeveless Denim Midi Dress] [IMG: Ted Baker Buttoned Sleeveless Denim Midi Dress] New In MIA [H3] Buttoned Sleeveless Denim Midi Dress Regular price $300.00 Unit price / per NAVY Wishlist Wishlist [IMG: ROSET | BRIGHT BLUE] [IMG: ROSET | BRIGHT BLUE] New In ROSET [H3] Floral Print Cropped Denim Jacket Regular price $300.00 Unit price / per BRIGHT BLUE Wishlist Wishlist [IMG: Ted Baker Floral Denim Scoop Neck Midi Dress] [IMG: Ted Baker Floral Denim Scoop Neck Midi Dress] New In NARA [H3] Floral Denim Scoop Neck Midi Dress Regular price $325.00 Unit price / per BRIGHT BLUE Wishlist Wishlist [IMG: CARRIE | BRIGHT BLUE] [IMG: CARRIE | BRIGHT BLUE] New In CARRIE [H3] Striped Cotton Belted Midi Skirt Regular price $200.00 Unit price / per BRIGHT BLUE Wishlist Wishlist [IMG: Ted Baker Printed Detail Relaxed Linen Shell Top] [IMG: Ted Baker Printed Detail Relaxed Linen Shell Top] New In GEORGIA [H3] Printed Detail Relaxed Linen Shell Top Regular price $175.00 Unit price / per ECRU Wishlist Wishlist [IMG: Ted Baker Printed Detail Linen A-Line Midi Skirt] [IMG: Ted Baker Printed Detail Linen A-Line Midi Skirt] New In CARMEN [H3] Printed Detail Linen A-Line Midi Skirt Regular price $285.00 Unit price / per ECRU Wishlist Wishlist [IMG: NOEMIA | ECRU] [IMG: NOEMIA | ECRU] New In NOEMIA [H3] Floral Sleeveless Collared Midi Dress Regular price $300.00 Unit price / per ECRU Wishlist Wishlist [IMG: SASHA | BURNT ORANGE] [IMG: SASHA | BURNT ORANGE] New In SASHA [H3] Jacquard Print Sleeveless Knit Midi Dress Regular price $325.00 Unit price / per BURNT ORANGE Wishlist Wishlist [IMG: TINA | LIGHT PINK] [IMG: TINA | LIGHT PINK] New In TINA [H3] Gingham Woven Texture Sleeveless Mini Dress Regular price $275.00 Unit price / per LIGHT PINK Wishlist Wishlist [IMG: RONNI | MID PINK] [IMG: RONNI | MID PINK] New In RONNI [H3] Rib Knit Short Sleeve Polo Top Regular price $165.00 Unit price / per MID PINK Wishlist Wishlist [IMG: HANA | MID PINK] [IMG: HANA | MID PINK] New In HANA [H3] Gingham Tailored High-Waisted Shorts Regular price $225.00 Unit price / per LIGHT YELLOW MID PINK Wishlist Wishlist [IMG: MOLLY | MID PINK] [IMG: MOLLY | MID PINK] New In MOLLY [H3] Rib Knit Sleeveless Collared Mini Dress Regular price $195.00 Unit price / per MID PINK Wishlist Wishlist [IMG: CASSIA | WHITE] [IMG: CASSIA | WHITE] New In CASSIA [H3] Floral Overlay Crew Neck Cardigan Regular price $225.00 Unit price / per WHITE Wishlist Wishlist [IMG: POLLY | 100ml] [IMG: POLLY | 100ml] New In
SUB-PAGE (https://tedbaker.com/collections/mens-new/) Men's New Arrivals – US
Home Men's New Arrivals - US [H2] Memorial Day Weekend [H2] 30% OFF SITEWIDE Automatically applied at checkout. 225 products Wishlist Wishlist [IMG: LERRETO | BLUE] [IMG: LERRETO | BLUE] New In LERRETO [H3] Jacquard Light Denim Zip-Through Overshirt Regular price $295.00 Unit price / per BLUE Wishlist Wishlist [IMG: PRYNN | LIGHT BLUE] [IMG: PRYNN | LIGHT BLUE] New In PRYNN [H3] Linen Cotton Woven Long Sleeve Shirt Regular price $185.00 Unit price / per NAVY WHITE LIGHT PINK LIGHT BLUE Wishlist Wishlist [IMG: HOWETON | STONE] [IMG: HOWETON | STONE] New In HOWETON [H3] Slim Stretch Chino Regular price $175.00 Unit price / per STONE TAN BLACK KHAKI LIGHT GREY NAVY Wishlist Wishlist [IMG: IBICUI | BLUE] [IMG: IBICUI | BLUE] New In IBICUI [H3] Tile Print Tencel Short Sleeve Shirt Regular price $195.00 Unit price / per BLUE Wishlist Wishlist [IMG: OCANIA | ECRU] [IMG: OCANIA | ECRU] New In OCANIA [H3] Faded Floral Cotton Long Sleeve Shirt Regular price $175.00 Unit price / per ECRU Wishlist Wishlist [IMG: EDIO | ECRU] [IMG: EDIO | ECRU] New In EDIO [H3] Stitched Stripe Knit Button-Through Polo Regular price $245.00 Unit price / per ECRU Wishlist Wishlist [IMG: Ted Baker Slim Leg Stretch Cotton Chino Shorts] [IMG: Ted Baker Slim Leg Stretch Cotton Chino Shorts] New In LOWETON [H3] Slim Leg Stretch Cotton Chino Shorts Regular price $145.00 Unit price / per TAN BLACK Wishlist Wishlist [IMG: ATALAI | WHITE] [IMG: ATALAI | WHITE] New In ATALAI [H3] Bold Floral Seersucker Short Sleeve Shirt Regular price $185.00 Unit price / per WHITE Wishlist Wishlist [IMG: Ted Baker Goldfish Graphic Pure Cotton T-Shirt] [IMG: Ted Baker Goldfish Graphic Pure Cotton T-Shirt] New In LUCU [H3] Goldfish Graphic Pure Cotton T-Shirt Regular price $95.00 Unit price / per WHITE Wishlist Wishlist [IMG: HEFFNER | NAVY] [IMG: HEFFNER | NAVY] New In HEFFNER [H3] Seersucker Mid-Length Swim Shorts Regular price $145.00 Unit price / per NAVY Wishlist Wishlist [IMG: MIREK | NAVY BLUE] [IMG: MIREK | NAVY BLUE] New In MIREK [H3] Regular Fit Chambray Short Sleeve Shirt Regular price $195.00 Unit price / per NAVY BLUE Wishlist Wishlist [IMG: GANMO | NAVY BLUE] [IMG: GANMO | NAVY BLUE] New In GANMO [H3] Relaxed Pull-On Chambray Pants Regular price $195.00 Unit price / per NAVY BLUE Wishlist Wishlist [IMG: KYES | LT-GREEN] [IMG: KYES | LT-GREEN] New In KYES [H3] Leaf Print Knitted Short Sleeve Shirt Regular price $245.00 Unit price / per TAUPE LT-GREEN Wishlist Wishlist [IMG: SABATON | TAUPE] [IMG: SABATON | TAUPE] New In SABATON [H3] Slim Fit Stretch Cotton Twill Smart Pants Regular price $195.00 Unit price / per NAVY TAUPE Wishlist Wishlist [IMG: AINDREA | PALE GREEN] [IMG: AINDREA | PALE GREEN] New In AINDREA [H3] Stitched Rib Open Neck Polo Shirt Regular price $195.00 Unit price / per PALE GREEN BRIGHT BLUE KHAKI Wishlist Wishlist [IMG: VERDES | LIGHT GREEN] [IMG: VERDES | LIGHT GREEN] New In VERDES [H3] Palm Print Mid-Length Swim Shorts Regular price $155.00 Unit price / per LIGHT GREEN Wishlist Wishlist [IMG: CURRAN | WHITE] [IMG: CURRAN | WHITE] New In CURRAN [H3] Rolled Edge Linen Blend Knit T-Shirt Regular price $185.00 Unit price / per TAUPE
SUB-PAGE (https://tedbaker.com/collections/womens-bags/) Women's Bags
Home Women's Bags [H2] Memorial Day Weekend [H2] 30% OFF SITEWIDE Automatically applied at checkout. 7 products Wishlist Wishlist [IMG: TIA | BLACK] [IMG: TIA | BLACK] TIA [H3] Mini Zip Top Handle Bag Regular price $225.00 Unit price / per BLACK Wishlist Wishlist [IMG: VERA | WHITE] [IMG: VERA | WHITE] Sale VERA [H3] Charm Mini Satchel Crossbody Regular price $139.00 $139.00 35% OFF Sale price Regular price $225.00 Unit price / per WHITE Wishlist Wishlist [IMG: PRIDELA | MULTICOLOUR] [IMG: PRIDELA | MULTICOLOUR] Sale PRIDELA [H3] Striped Crystal Mini Cross Body Bag Regular price $109.00 $109.00 40% OFF Sale price Regular price $195.00 Unit price / per MULTICOLOUR Wishlist Wishlist [IMG: PRIDEZ | MULTICOLOUR] [IMG: PRIDEZ | MULTICOLOUR] Outlet PRIDEZ [H3] Striped Mini Imitation Icon Bag Regular price $117.00 $117.00 40% OFF Sale price Regular price $195.00 Unit price / per MULTICOLOUR Wishlist Wishlist [IMG: CORAL | BLACK-WHITE] [IMG: CORAL | BLACK-WHITE] CORAL [H3] Soft Pouch Embellished Bucket Bag Regular price $220.00 Unit price / per BLACK-WHITE Wishlist Wishlist [IMG: NICKI | FUCHSIA] [IMG: NICKI | FUCHSIA] NICKI [H3] Suede Soft Shoulder Bag Regular price $175.00 Unit price / per FUCHSIA Wishlist Wishlist [IMG: GINETTE | BLACK] [IMG: GINETTE | BLACK] GINETTE [H3] Medium Crossbody Regular price $225.00 Unit price / per BLACK [H2] Women's Bags Whether you're after a classic tote bag or an on-trend backpack, you're sure to get carried away with our designer bags. Pick up a pretty-yet-practical style for every day or something bold and bright for instant impact. Take a classic quilted leather shoulder bag, perfect for the office and then the bar. Or perhaps a suede bag for a day trip, or a baguette bag for a rural getaway.
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 50 | 1 |
| /collections/womens-new/ | 50 | 1 |
| /collections/mens-new/ | 50 | 1 |
| /collections/womens-bags/ | 50 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
Based on 2935 businesses audited.
Ted Baker has 0.3 points more BS than the average for Fashion, Apparel & Accessories.
Fashion, Apparel & Accessories BS: Ted Baker (tedbaker.com)
Ted Baker presents a standard e-commerce experience that effectively communicates its inventory and pricing but fails to provide substance for its designer and quality claims. The high BS score in technical implementation (missing H1s and Schema) and the promotional saturation dilute the brand’s self-proclaimed premium identity. It functions as a functional retail machine rather than a curated designer brand.
Immediately implement unique H1 tags on the homepage and collection pages to establish clear semantic intent. Populate the Organization and Product schema to provide technical authority to search crawlers. Replace generic meta-descriptions like focus on quality with specific material highlights such as Linen-cotton blends or 100% pure silk. Link the 50 reviews to a verifiable third-party platform to move beyond internal trust theatre.
The website content perfectly aligns with the Fashion, Apparel & Accessories industry. It features a traditional e-commerce structure organized by gender-specific new arrivals, product categories like bags and suits, and clear retail pricing and inventory markers.
“The score is primarily driven by the technical implementation gaps (Identity and Authority) and the high density of template language and seasonal promotions (Commodity Fingerprint). The lack of Schema and H1 hierarchy counts for a high percentage of the BS score, as the site's technical reality does not match its designer aspirations. Information density is saved from a higher score only by the clear, specific product and pricing data.”
This training module utilizes a snapshot of public data from Ted Baker, captured on May 24, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to Ted Baker: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://tedbaker.com to view the most current version of its content and learn from the source what this company is about and what it offers.