Training Example: TENAYA – Review the Data, Give Your Score & Compare to the Real AI Evaluation

Industry Context — Common BS Fingerprints in Fashion, Apparel & Accessories
Generic Claims: premium quality fabrics, designed to last, fashion for every body, affordable luxury…
Red Flags: sustainable claims with no supply chain disclosure, handmade claims for mass-produced items, luxury positioning with fast-fashion pricing, model photos but no product flat-lay or detail shots…
Semantic Drift Patterns: homepage claims sustainable but no supply chain transparency, claims ethical production but no factory information, homepage shows luxury positioning but pricing is fast-fashion, claims handmade but product pages show industrial production…
Proof Expectations: specific material sourcing details and origins, factory names and locations for ethical claims, sustainability certifications (GOTS, OEKO-TEX, B Corp), real product photography with accurate color representation…

TENAYA

(https://tenaya.net) 📸 Data Snapshot: May 25, 2026

Analyze the raw signals below. How would a machine score this business’s credibility?

Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.

🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE TENAYA | Pies de Gato y Calzado de Montaña (https://tenaya.net)
Title

TENAYA | Pies de Gato y Calzado de Montaña

Meta

Tienda Oficial TENAYA: Especialistas en Pies de Gato y Calzado de Montaña técnico. Envíos Internacionales ? GRATIS en Península y Baleares.

H2 ARUMA
H2 On Mediterranean blue
H2 Tenaya climbing
H2 Gringo V12/8A+
H2 Box Therapy V16/8c+
H2 Rolihlahla 32 / 5.13d
H2 Bibliographie 9b+
H2 First ascent of Trick or Tree 8b+ / 5.14a
H2 Relatos
H3 Angie Scarth Johnson
H3 APPROACH Y LIFE STYLE
H3 Stella Plantin, Pà
H3 First Ascent
H3 Genesis Project
H3 Big Beautiful Lines
H3 Athlete Recap
H3 The Legacy of La Rambla
H3 Change and Move
H3 Setting the Standard
NAV_HEADER_REPEATED_FOOTER Zapatillas de Senderismo y Marcha – Hombre y Mujer | TENAYA (https://tenaya.net/life-style/)
Title

Zapatillas de Senderismo y Marcha – Hombre y Mujer | TENAYA

Meta

Zapatillas de senderismo y marcha para hombre y mujer. Comodidad y tracción en montaña. Envíos internacionales y gratis en Península y Baleares.

H1 Life style
H2 Life style
H3 Nes
H3 Nes grey
H3 Nes blue
H3 Nes verona
H3 Nes Pink
H3 Nes red
H3 Nes metal grey
H3 Nes metal blue
H3 Tenerife
H3 Tenerife red
H3 Tenerife grey
H3 Tenerife arena
H3 Tenerife black blue
H3 Tenerife black yellow
H3 Tenerife black red
H3 Tenerife Carena
H3 Tenerife carena blue
H3 Tenerife carena marine
H3 Tenerife carena turquesa
NAV_HEADER_REPEATED_FOOTER Mi cuenta | TENAYA (https://tenaya.net/mi-cuenta/)
Title

Mi cuenta | TENAYA

Meta

Cuenta Escritorio Pedidos Descargas Direcciones Métodos de pago Detalles de la cuenta Cerrar sesión Hola MrLandon (¿no eres MrLandon? Cerrar sesión) Desde el

H1 Cuenta
H2 Acceder
H2 Registrarse
NAV_HEADER_REPEATED_FOOTER Recomendación de uso | TENAYA (https://tenaya.net/recomendacion-de-uso/)
Title

Recomendación de uso | TENAYA

Meta

Para obtener el máximo rendimiento, presta atención a los siguientes consejos de uso.

H1 Recomendación de uso
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://tenaya.net) TENAYA | Pies de Gato y Calzado de Montaña
[H2] ARUMA

Next-level sensitivity.

Ver más

[H3] Angie Scarth Johnson

Victimas Perez 9a
Margalef, España

Ver Tarifa

[H3] APPROACH Y LIFE STYLE

Montaña Viaje Ciudad

[H3] Stella Plantin, Pà

Sebastians Läpp
Ulebergshamn, Buhuslän, Suecia

Ver Aerial Plus

[H3] First Ascent

Ratstaman vibrations
Alex Megos
Céüse, France

Ver Indalo

Chris Sharma

[H2] On Mediterranean blue

Psicobloc Spain

[H2] Tenaya climbing

Modelos utilizados

Ver todos

Jimmy Webb

[H2] Gringo V12/8A+

The Swell, USA

Drew Ruana

[H2] Box Therapy V16/8c+

Rocky Mountain National Park Colorado, USA

Alex Megos

[H2] Rolihlahla 32 / 5.13d

Rocky Waterval Boven, South Africa

Alex Megos

[H2] Bibliographie 9b+

Céüse, France

Chris Sharma

[H2] First ascent of Trick or Tree 8b+ / 5.14a

Mont – Rebei, Spain

[H2] Relatos

Ver todos

[H3] Genesis Project

por
Tenaya

Ana Belén Argudo’s Journey to Climb the Forgotten Classics

[H3] Big Beautiful Lines

por
Tenaya

Reflections on a decade-plus of bouldering in Switzerland

[H3] Athlete Recap

por
Tenaya

A Year In Review Of Tenaya Athletes

[H3] The Legacy of La Rambla

por
Tenaya

Ramon Julian and the Iconic Line

[H3] Change and Move

por
Tenaya

Alex Megos’ New Approach to Climbing At Flatanger

[H3] Setting the Standard

por
Tenaya

Ainhize Belar’s Groundbreaking Ascents
1660 chars
SUB-PAGE (https://tenaya.net/life-style/) Zapatillas de Senderismo y Marcha – Hombre y Mujer | TENAYA
[H1] Life style

Outdoor

[H2] Life style

[H3] Nes

Zapatilla life style, senderos de montaña, viaje, ciudad.

[H3] Nes grey

Zapatilla life style
129.95 €

[H3] Nes blue

Zapatilla life style
129.95 €

[H3] Nes verona

Zapatilla life style
129.95 €

[H3] Nes Pink

129.95 €

[H3] Nes red

Zapatilla life style
129.95 €

[H3] Nes metal grey

Zapatilla life style
129.95 €

[H3] Nes metal blue

Zapatilla life style
129.95 €

[H3] Tenerife

Zapatilla life style para uso diario, viaje, tiempo libre y ciudad.

[H3] Tenerife red

Zapatilla life style
99.95 €

[H3] Tenerife grey

Zapatilla life style
99.95 €

[H3] Tenerife arena

Zapatilla life style
99.95 €

[H3] Tenerife black blue

Zapatilla life style
99.95 €

[H3] Tenerife black yellow

Zapatilla life style
99.95 €

[H3] Tenerife black red

Zapatilla life style
99.95 €

[H3] Tenerife Carena

Zapatilla life style para uso diario, viaje, tiempo libre y ciudad.

[H3] Tenerife carena blue

Zapatilla life style
99.95 €

[H3] Tenerife carena marine

Zapatilla life style
99.95 €

[H3] Tenerife carena turquesa

Zapatilla life style
99.95 €
1372 chars
SUB-PAGE · THIN (https://tenaya.net/mi-cuenta/) Mi cuenta | TENAYA
[H1] Cuenta

[H2] Acceder

[H2] Registrarse
51 chars
SUB-PAGE (https://tenaya.net/recomendacion-de-uso/) Recomendación de uso | TENAYA
[H1] Recomendación de uso

Para obtener el máximo rendimiento, presta atención a los siguientes consejos de uso.

Pie de gato

Approach & Life Style

Nunca utilices tus Tenaya para caminar o si no estas escalando.No lo calces como si fuera una chancla.Nunca lavarlo en la lavadora ni utilices ningún tipo de jabón o producto químico para su limpieza.No dejar al sol ni los expongas a ninguna fuente de calor como calefaciones, chimeneas, secadoras, etc., muy importante no dejar dentro del coche si está expuesto al sol, en su interior pueden alcanzarse altas temperaturas que podrían dañar el zapato produciendo el despegue de algunas de las partes del mismo y daños irreparables. Es debido a que puede producirse una reactivación de las colas que intervienen el los procesos de pegado, esto puede suceder incluso estando el zapato en el maletero.Para mantener todas las propiedades de adherencia y un óptimo rendimiento del zapato debes de mantener la suela limpia de polvo, tierra, magnesio, etc., pero nunca limpies la suela con ningún producto químico.Para evitar deformaciones guardar siempre en la parte superior de la mochila evitando las presiones sobre el zapato.Procurar llevarlo en la mochila dentro de una bolsa independiente que lo proteja de estar en contacto con otros productos que puedan dañarlo.Si tienes más de un par de pies de gato, alterna en lo posible el uso de los mismos, alargarás así la vida del zapato.Si te ves obligado a resolar ten en cuenta que el zapato perderá parte de sus prestaciones iniciales.No aprietes en exceso la cordonera, el ajuste del zapato y la combinación y disposición de los materiales hace que no sea necesario para escalar con fuerza y precisión.Para escalar con la mayor fuerza, precisión y sin dolor en el pie, es importante que prestes la máxima atención a la elección de tu talla. Si te hace daño es que no has elegido la talla correcta. Puedes seguir las recomendaciones en el apartado «Elige bien tu talla» que encontrarás junto a cada modelo.Procura no cambiar los pies de gato con otros escaladores.Guardar siempre tus Tenaya en un lugar frío y alejado de la humedad.

Nunca lavar en la lavadora ni utilices ningún tipo de jabón o producto químico para su limpieza.No utilizar ningún tipo de grasa, las pieles utilizadas en la fabricación de la bota están sometidas a un proceso de hidrofugación para mejorar su impermeabilidad sin que pierda sus propiedades de transpiración, al utilizar grasas se obstruyen los poros de la piel impidiendo la transpiración de la misma. Estas grasas, además, suelen contener aditivos químicos que deterioran la piel.No secar al sol ni los expongas a ninguna fuente de calor como calefaciones, chimeneas, secadoras, etc. Tampoco dejar dentro del coche si está expuesto al sol, en su interior pueden alcanzarse altas temperaturas que podrían dañar partes de la bota, produciendo el despegue de algunas de las partes de la misma y daños irreparables. Esto es debido a que puede producirse una reactivación de las colas que intervienen el los procesos de pegado o de los materiales utilizados en los refuerzos de punta y talón.Para secar la bota es preferible sacar su plantilla interior, ésta no absorbe la humedad, pero pueden quedarse partículas de humedad adheridas a la base de la misma.Si la bota esta provista de membrana, nunca caminar con objetos en su interior como piedras o pequeñas ramas. Por pequeños que estos sean pueden dañar la membrana afectando a la impermeabilidad de la bota.No dejar sobre objetos pesados que puedan producir deformaciones, especialmente en las protecciones de punta y talón de la bota ya que pueden ser irreparables.Guardar siempre tus approach y life-style Tenaya en un lugar frío y alejado de la humedad.
3761 chars
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
15Review mentions (all pages)
4External proof links (all pages)
PageReviewsProof links
/ (home) 5 1
/life-style/ 4 1
/mi-cuenta/ 2 1
/recomendacion-de-uso/ 4 1
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
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    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": [
                "Person",
                "Organization"
            ],
            "@id": "https://tenaya.net/#person",
            "name": "CoreWP",
            "logo": {
                "@type": "ImageObject",
                "@id": "https://tenaya.net/#logo",
                "url": "https://tenaya.net/wp-content/uploads/2025/02/ico-rana-tenaya.svg",
                "contentUrl": "https://tenaya.net/wp-content/uploads/2025/02/ico-rana-tenaya.svg",
                "caption": "CoreWP",
                "inLanguage": "es"
            },
            "image": {
                "@type": "ImageObject",
                "@id": "https://tenaya.net/#logo",
                "url": "https://tenaya.net/wp-content/uploads/2025/02/ico-rana-tenaya.svg",
                "contentUrl": "https://tenaya.net/wp-content/uploads/2025/02/ico-rana-tenaya.svg",
                "caption": "CoreWP",
                "inLanguage": "es"
            }
        },
        {
            "@type": "WebSite",
            "@id": "https://tenaya.net/#website",
            "url": "https://tenaya.net",
            "name": "CoreWP",
            "publisher": {
                "@id": "https://tenaya.net/#person"
            },
            "inLanguage": "es",
            "potentialAction": {
                "@type": "SearchAction",
                "target": "https://tenaya.net/?s={search_term_string}",
                "query-input": "required name=search_term_string"
            }
        },
        {
            "@type": "WebPage",
            "@id": "https://tenaya.net/#webpage",
            "url": "https://tenaya.net/",
            "name": "TENAYA | Pies de Gato y Calzado de Montaña",
            "datePublished": "2025-09-05T12:11:00+02:00",
            "dateModified": "2026-04-21T15:08:53+02:00",
            "about": {
                "@id": "https://tenaya.net/#person"
            },
            "isPartOf": {
                "@id": "https://tenaya.net/#website"
            },
            "inLanguage": "es"
        },
        {
            "@type": "Person",
            "@id": "https://tenaya.net/#author",
            "name": "MrLandon",
            "image": {
                "@type": "ImageObject",
                "@id": "https://secure.gravatar.com/avatar/572c25acdc413c902ab8cb5f96b7e2748ad65ac20c4530d6df56132268becc6b?s=96&d=mm&r=g",
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                "caption": "MrLandon",
                "inLanguage": "es"
            },
            "sameAs": [
                "https://tenaya.net"
            ]
        },
        {
            "@type": "Article",
            "headline": "TENAYA | Pies de Gato y Calzado de Montaña",
            "datePublished": "2025-09-05T12:11:00+02:00",
            "dateModified": "2026-04-21T15:08:53+02:00",
            "author": {
                "@id": "https://tenaya.net/#author",
                "name": "MrLandon"
            },
            "publisher": {
                "@id": "https://tenaya.net/#person"
            },
            "description": "Tienda Oficial TENAYA: Especialistas en Pies de Gato y Calzado de Montaña técnico. Envíos Internacionales ? GRATIS en Península y Baleares.",
            "name": "TENAYA | Pies de Gato y Calzado de Montaña",
            "@id": "https://tenaya.net/#richSnippet",
            "isPartOf": {
                "@id": "https://tenaya.net/#webpage"
            },
            "inLanguage": "es",
            "mainEntityOfPage": {
                "@id": "https://tenaya.net/#webpage"
            }
        }
    ]
}
/life-style/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Person",
            "@id": "https://tenaya.net/#person",
            "name": "CoreWP",
            "image": {
                "@type": "ImageObject",
                "@id": "https://tenaya.net/#logo",
                "url": "https://tenaya.net/wp-content/uploads/2025/02/ico-rana-tenaya.svg",
                "contentUrl": "https://tenaya.net/wp-content/uploads/2025/02/ico-rana-tenaya.svg",
                "caption": "CoreWP",
                "inLanguage": "es"
            }
        },
        {
            "@type": "WebSite",
            "@id": "https://tenaya.net/#website",
            "url": "https://tenaya.net",
            "name": "CoreWP",
            "publisher": {
                "@id": "https://tenaya.net/#person"
            },
            "inLanguage": "es"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://tenaya.net/life-style/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": "1",
                    "item": {
                        "@id": "https://tenaya.net",
                        "name": "Inicio"
                    }
                },
                {
                    "@type": "ListItem",
                    "position": "2",
                    "item": {
                        "@id": "https://tenaya.net/outdoor/",
                        "name": "Outdoor"
                    }
                },
                {
                    "@type": "ListItem",
                    "position": "3",
                    "item": {
                        "@id": "https://tenaya.net/life-style/",
                        "name": "Life style"
                    }
                }
            ]
        },
        {
            "@type": "CollectionPage",
            "@id": "https://tenaya.net/life-style/#webpage",
            "url": "https://tenaya.net/life-style/",
            "name": "Zapatillas de Senderismo y Marcha - Hombre y Mujer | TENAYA",
            "isPartOf": {
                "@id": "https://tenaya.net/#website"
            },
            "inLanguage": "es",
            "breadcrumb": {
                "@id": "https://tenaya.net/life-style/#breadcrumb"
            }
        }
    ]
}
/mi-cuenta/
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    "@context": "https://schema.org",
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                "Organization"
            ],
            "@id": "https://tenaya.net/#person",
            "name": "CoreWP",
            "logo": {
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                "@id": "https://tenaya.net/#logo",
                "url": "https://tenaya.net/wp-content/uploads/2025/02/ico-rana-tenaya.svg",
                "contentUrl": "https://tenaya.net/wp-content/uploads/2025/02/ico-rana-tenaya.svg",
                "caption": "CoreWP",
                "inLanguage": "es"
            },
            "image": {
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                "url": "https://tenaya.net/wp-content/uploads/2025/02/ico-rana-tenaya.svg",
                "contentUrl": "https://tenaya.net/wp-content/uploads/2025/02/ico-rana-tenaya.svg",
                "caption": "CoreWP",
                "inLanguage": "es"
            }
        },
        {
            "@type": "WebSite",
            "@id": "https://tenaya.net/#website",
            "url": "https://tenaya.net",
            "name": "CoreWP",
            "publisher": {
                "@id": "https://tenaya.net/#person"
            },
            "inLanguage": "es"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://tenaya.net/mi-cuenta/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": "1",
                    "item": {
                        "@id": "https://tenaya.net",
                        "name": "Inicio"
                    }
                },
                {
                    "@type": "ListItem",
                    "position": "2",
                    "item": {
                        "@id": "https://tenaya.net/mi-cuenta/",
                        "name": "Mi cuenta"
                    }
                }
            ]
        },
        {
            "@type": "WebPage",
            "@id": "https://tenaya.net/mi-cuenta/#webpage",
            "url": "https://tenaya.net/mi-cuenta/",
            "name": "Mi cuenta | TENAYA",
            "datePublished": "2025-09-18T17:27:01+02:00",
            "dateModified": "2026-01-26T19:47:52+01:00",
            "isPartOf": {
                "@id": "https://tenaya.net/#website"
            },
            "inLanguage": "es",
            "breadcrumb": {
                "@id": "https://tenaya.net/mi-cuenta/#breadcrumb"
            }
        },
        {
            "@type": "Person",
            "@id": "https://tenaya.net/mi-cuenta/#author",
            "name": "MrLandon",
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                "caption": "MrLandon",
                "inLanguage": "es"
            },
            "sameAs": [
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            ]
        },
        {
            "@type": "Article",
            "headline": "Mi cuenta | TENAYA",
            "datePublished": "2025-09-18T17:27:01+02:00",
            "dateModified": "2026-01-26T19:47:52+01:00",
            "author": {
                "@id": "https://tenaya.net/mi-cuenta/#author",
                "name": "MrLandon"
            },
            "publisher": {
                "@id": "https://tenaya.net/#person"
            },
            "description": "Cuenta Escritorio Pedidos Descargas Direcciones Métodos de pago Detalles de la cuenta Cerrar sesión Hola MrLandon (¿no eres MrLandon? Cerrar sesión) Desde el",
            "name": "Mi cuenta | TENAYA",
            "@id": "https://tenaya.net/mi-cuenta/#richSnippet",
            "isPartOf": {
                "@id": "https://tenaya.net/mi-cuenta/#webpage"
            },
            "inLanguage": "es",
            "mainEntityOfPage": {
                "@id": "https://tenaya.net/mi-cuenta/#webpage"
            }
        }
    ]
}
/recomendacion-de-uso/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": [
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                "Organization"
            ],
            "@id": "https://tenaya.net/#person",
            "name": "CoreWP",
            "logo": {
                "@type": "ImageObject",
                "@id": "https://tenaya.net/#logo",
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                "contentUrl": "https://tenaya.net/wp-content/uploads/2025/02/ico-rana-tenaya.svg",
                "caption": "CoreWP",
                "inLanguage": "es"
            },
            "image": {
                "@type": "ImageObject",
                "@id": "https://tenaya.net/#logo",
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                "contentUrl": "https://tenaya.net/wp-content/uploads/2025/02/ico-rana-tenaya.svg",
                "caption": "CoreWP",
                "inLanguage": "es"
            }
        },
        {
            "@type": "WebSite",
            "@id": "https://tenaya.net/#website",
            "url": "https://tenaya.net",
            "name": "CoreWP",
            "publisher": {
                "@id": "https://tenaya.net/#person"
            },
            "inLanguage": "es"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://tenaya.net/recomendacion-de-uso/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": "1",
                    "item": {
                        "@id": "https://tenaya.net",
                        "name": "Inicio"
                    }
                },
                {
                    "@type": "ListItem",
                    "position": "2",
                    "item": {
                        "@id": "https://tenaya.net/recomendacion-de-uso/",
                        "name": "Recomendación de uso"
                    }
                }
            ]
        },
        {
            "@type": "WebPage",
            "@id": "https://tenaya.net/recomendacion-de-uso/#webpage",
            "url": "https://tenaya.net/recomendacion-de-uso/",
            "name": "Recomendación de uso | TENAYA",
            "datePublished": "2025-09-08T15:11:35+02:00",
            "dateModified": "2026-02-06T13:46:40+01:00",
            "isPartOf": {
                "@id": "https://tenaya.net/#website"
            },
            "inLanguage": "es",
            "breadcrumb": {
                "@id": "https://tenaya.net/recomendacion-de-uso/#breadcrumb"
            }
        },
        {
            "@type": "Person",
            "@id": "https://tenaya.net/recomendacion-de-uso/#author",
            "name": "MrLandon",
            "image": {
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                "@id": "https://secure.gravatar.com/avatar/572c25acdc413c902ab8cb5f96b7e2748ad65ac20c4530d6df56132268becc6b?s=96&d=mm&r=g",
                "url": "https://secure.gravatar.com/avatar/572c25acdc413c902ab8cb5f96b7e2748ad65ac20c4530d6df56132268becc6b?s=96&d=mm&r=g",
                "caption": "MrLandon",
                "inLanguage": "es"
            },
            "sameAs": [
                "https://tenaya.net"
            ]
        },
        {
            "@type": "Article",
            "headline": "Recomendación de uso | TENAYA",
            "datePublished": "2025-09-08T15:11:35+02:00",
            "dateModified": "2026-02-06T13:46:40+01:00",
            "author": {
                "@id": "https://tenaya.net/recomendacion-de-uso/#author",
                "name": "MrLandon"
            },
            "publisher": {
                "@id": "https://tenaya.net/#person"
            },
            "description": "Para obtener el máximo rendimiento, presta atención a los siguientes consejos de uso.",
            "name": "Recomendación de uso | TENAYA",
            "@id": "https://tenaya.net/recomendacion-de-uso/#richSnippet",
            "isPartOf": {
                "@id": "https://tenaya.net/recomendacion-de-uso/#webpage"
            },
            "inLanguage": "es",
            "mainEntityOfPage": {
                "@id": "https://tenaya.net/recomendacion-de-uso/#webpage"
            }
        }
    ]
}

Your Diagnosis

Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.

Information Density 0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence 0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof 0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint 0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority 0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score 0 / 100
💡 Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)

These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.

Information Density

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Semantic Alignment

Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.

Trust & Proof

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Commodity Fingerprint

Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.

Identity & Authority

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.

B
BS Level
Fashion, Apparel & Accessories
44.7 Avg BS

Based on 2934 businesses audited.

BS Detector

Fashion, Apparel & Accessories BS: TENAYA (tenaya.net)

https://tenaya.net 📍 Industry: Fashion, Apparel & Accessories
12 BS / 100

TENAYA is a rare specimen of high-substance technical branding that replaces marketing adjectives with verified athletic grades. Its low BS score is a result of selling specific outcomes (9b+ ascents) rather than vague ‘lifestyle’ dreams.

Info Density Power-words vs. Substance ratio.
2
7% BS
Semantic Coherence Homepage promise vs. Sub-page reality.
1
5% BS
Trust & Proof Verifiable evidence vs. Trust Theatre.
3
15% BS
Commodity Fingerprint Detection of industry clichés/templates.
1
7% BS
Identity & Authority Expert verifiability & Schema depth.
5
33% BS

Update the JSON-LD schema to correctly identify TENAYA as the Organization and Publisher instead of the current developer name (CoreWP). Implement a clear H1 tag on the homepage such as ‘Technical Climbing Shoes & High-Performance Mountain Footwear’ to anchor SEO authority. Link the Aruma sensitivity claims to a technical product specification page to bridge the gap between marketing and engineering.

The site is an exact match for the technical footwear and climbing apparel industry. Every heading and content block focuses on high-performance climbing metrics (grades like 9b+, V16) rather than generic fashion attributes.

“The score of 12 represents minimal BS, driven by the elite specificity of the climbing routes mentioned. The small number of points earned came primarily from technical identity gaps in the schema and a lack of verified third-party review integration.”

Verified Analysis Date: May 25, 2026 © 1EuroSEO Independent Evaluator — Non-Sponsored Result
Brand AI Reputation