Understand Business Like AI

Training Example: Tilley USA – Review the Data, Give Your Score & Compare to the Real AI Evaluation

Industry Context — Common BS Fingerprints in Fashion, Apparel & Accessories
Generic Claims: premium quality fabrics, designed to last, fashion for every body, affordable luxury…
Red Flags: sustainable claims with no supply chain disclosure, handmade claims for mass-produced items, luxury positioning with fast-fashion pricing, model photos but no product flat-lay or detail shots…
Semantic Drift Patterns: homepage claims sustainable but no supply chain transparency, claims ethical production but no factory information, homepage shows luxury positioning but pricing is fast-fashion, claims handmade but product pages show industrial production…
Proof Expectations: specific material sourcing details and origins, factory names and locations for ethical claims, sustainability certifications (GOTS, OEKO-TEX, B Corp), real product photography with accurate color representation…

Tilley USA

(https://tilley.com) 📸 Data Snapshot: June 19, 2026

Analyze the raw signals below. How would a machine score this business’s credibility?

Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.

🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Tilley US – Tilley USA (https://tilley.com)
Title

Tilley US – Tilley USA

Meta

Mindfully designed hats, apparel and accessories for Life Out There. Collaboratively designed in Canada.

H3 Discover Tilley
H4 Best Sellers
H4 Caps
H4 Tech Slk
H4 Polos
H4 Hats
H4 Mens
H4 Womens
H4 Sport
H4 Guaranteed for Life
H4 Tilley Stories
H4 About Us
H4 Find a Store
H4 Cart
H4 Select options
H6 Shop by Category
H6 Thoughtfully designed to help you make the most of every adventure.
H6 Sign up for 20% off your first order *
NAV_HEADER_REPEATED_BODY Hats – Tilley USA (https://tilley.com/collections/hats/)
Title

Hats – Tilley USA

Meta

Explore our full collection of premium hats built for comfort, protection, and timeless style.

H1 Hats
H4 Filter and sort 101 products
H4 Our Biggest Saleof the Season
H4 T1 Iconic
H4 Find Your Perfect Fit
H4 Cart
H4 Select options
H6 Thoughtfully designed to help you make the most of every adventure.
H6 Sign up for 20% off your first order *
NAV_HEADER_HEADING_REPEATED_BODY Father's Day Sale | Up to 30% Off – Tilley USA (https://tilley.com/pages/fathers-day/)
Title

Father's Day Sale | Up to 30% Off – Tilley USA

Meta

Give a Tilley, give a lifetime of memories.

H1 Our Biggest Sale of the Season
H3 Shop Father's Days Gifts
H3 Shop the Look
H3 Tilley Gift Card
H3 Gifting Made Easy
H4 Shop by Category
H4 Shop the look
H4 Cart
H4 Select options
H6 Free Shipping
H6 Easy Returns
H6 Lifetime Guarantee
H6 Mindfully Designed
H6 Thoughtfully designed to help you make the most of every adventure.
H6 Sign up for 20% off your first order *
NAV_HEADER_REPEATED_BODY Men's Sport – Tilley USA (https://tilley.com/collections/mens-sport/)
Title

Men's Sport – Tilley USA

Meta

Father's Day: Buy a Polo and get another one for FREE. Both polos must be added to the cart to trigger the offer. 

H1 Men's Sport
H4 Filter and sort 50 products
H4 Cart
H4 Select options
H6 Thoughtfully designed to help you make the most of every adventure.
H6 Sign up for 20% off your first order *
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://tilley.com) Tilley US – Tilley USA 
Our Biggest Sale of the Season - Father's Day Up to 30% + Free Gifts*Sport Father’s Day - Buy a regular price polo and getanother one for FREE*Game-Day Ready - Save 25% on NBA HatsFree Shipping $99 +

[IMG: Desktop---3000-x-1430-px---fathers-day3]
[IMG: Look-3_124---smaller]

[IMG: Desktop---3000-x-1430-px---fathers-day3]

[IMG: Look-3_124---smaller]

Up to 30% Off

Our Biggest Sale of the Season

Just in time for Father's Day.

Shop Now

[IMG: Desktop---3000-x-1430-px---Sport-LP---top-banners]
[IMG: Wined_Up_Banner_75b4934a-7c52-4d98-885d-dc32117eed67]

[IMG: Desktop---3000-x-1430-px---Sport-LP---top-banners]

[IMG: Wined_Up_Banner_75b4934a-7c52-4d98-885d-dc32117eed67]

Father's Day

Double down on the deal for Dad.

Buy a Polo and get another one for FREE.

Explore Tilley Sport

[IMG: new-colours-for-homepage---Desktop---3000-x-1430-px---hats-core]
[IMG: new-colours-for-homepage---Desktop---3000-x-1430-px---hats-core]

[IMG: new-colours-for-homepage---Desktop---3000-x-1430-px---hats-core]

[IMG: new-colours-for-homepage---Desktop---3000-x-1430-px---hats-core]

The World’s
Finest Sun Hats

Get a Free Hat and Hat Sizer when you spend +$150*.

Shop Now

[IMG: T3_Classic_Peat_-_AI]

[H4] Best Sellers

Explore

[IMG: 2048x2048---Cotton-Mid-weight-Cap-AI]

[H4] Caps

Explore

[IMG: 2048-x-2048---Homepage-flatlays-in-nature_Gemini-3-_Nano-Banana-Pro__2026-06-10_14-52-20]

For Her

[H4] Tech Slk

Explore

[IMG: 2048-x2048---AI---Polos-for-HP---size-label-add]

For Him

[H4] Polos

Explore

[IMG: cropped]

[H4] Hats

[IMG: M07KT2097SSBASETECHPOLOBLACK_015_0eb9157f-8a59-47f1-8f0b-f110ec7b650c]

[H4] Mens

[IMG: W07KT2101SSDOUBLEKNITTEESTONE_036_67dcbe84-479a-4390-b5cc-660b8ea639b1]

[H4] Womens

[IMG: SS26-sport-on-LP]

[H4] Sport

[IMG: Desktop---3000-x-1430-px---Sport-LP--Fathers-Day-HP-bottom]
[IMG: Mobile_banner_-_option_2_-_Nano_Banana_Pro__2026-05-14_15-35-33_6dad42dc-710d-4468-bdf4-edd362f1cec0]

[IMG: Desktop---3000-x-1430-px---Sport-LP--Fathers-Day-HP-bottom]

[IMG: Mobile_banner_-_option_2_-_Nano_Banana_Pro__2026-05-14_15-35-33_6dad42dc-710d-4468-bdf4-edd362f1cec0]

Father's Day

Double down on the deal for Dad.

Buy a Polo and get another one for FREE.

Explore Tilley Sport

[IMG: Desktop---3000-x-1430-px---Meet-the-Icons-new]
[IMG: Mobile---Homepage---Meet-the-Icons-new]

[IMG: Desktop---3000-x-1430-px---Meet-the-Icons-new]

[IMG: Mobile---Homepage---Meet-the-Icons-new]

Meet the Icons

From the legendary LTM5 to the Packable Poncho, our
best sellers are built for the journey ahead.

Explore Icons

[H3]
Discover Tilley

[IMG: TGxTilley_08_2023-53_copy_6d804e97-1603-48cf-9fb0-58b83b61ca9f]

[H4] Guaranteed for Life

Explore

[IMG: TGxTilley_08_2023-39_copy]

[H4] Tilley Stories

Explore

[IMG: Tilley_Nikki7_1_2de512c3-3d4e-401f-8fc0-674568b24975]

[H4] About Us

Explore

[IMG: timeline---ossington_34bc51f1-8e75-4d41-9470-7bd091aa9a23]

[H4] Find a Store

Explore

[IMG: free-shipping-bigger]

Shipping is on us when your purchase is over $99.

[IMG: guaranteed---bigger]

If select Tilley hats wear out or fail to meet our high standards, we’ll replace them.

[IMG: returns---bigger]

Wrong size? No worries. Return your items for free within 30 days.

[IMG: proudlt-canadian-bigger]

We create world-class outdoor hats and apparel using only the finest, most sustainable materials.

<div class="dynamic-checkout__content" id="dynamic-checkout-cart" data-shopify="dynamic-checkout-cart"> <shopify-accelerated-checkout-cart wallet-configs="[{&quot;supports_subs&quot;:true,&quot;supports_def_opts&quot;:false,&quot;name&quot;:&quot;shop_pay&quot;,&quot;wallet_params&quot;:{&quot;shopId&quot;:55372185768,&quot;merchantName&quot;:&quot;Tilley USA&quot;,&quot;personalized&quot;:true}},{&quot;supports_subs&quot;:false,&quot;supports_def_opts&quot;:false,&quot;name&quot;:&quot;paypal&quot;,&quot;wallet_params&quot;:{&quot;shopId&quot;:55372185768,&quot;countryCode&quot;:&quot;US&quot;,&quot;merchantName&quot;:&quot;Tilley USA&quot;,&quot;phoneRequired&quot;:true,&quot;companyRequired&quot;:false,&quot;shippingType&quot;:&quot;shipping&quot;,&quot;shopifyPaymentsEnabled&quot;:true,&quot;hasManagedSellingPlanState&quot;:false,&quot;requiresBillingAgreement&quot;:false,&quot;merchantId&quot;:&quot;AWDK7R9YJNMLE&quot;,&quot;sdkUrl&quot;:&quot;https://www.paypal.com/sdk/js?components=buttons\u0026commit=false\u0026currency=USD\u0026locale=en_US\u0026client-id=AexZEtAxk09Ncgj6FSWFFyGKbxxAZ_LTyJ2DPdJWl1YUlecinmc5AfIaRF2qYjWlusWahlzz6SVkY5Ci\u0026merchant-id=AWDK7R9YJNMLE\u0026intent=capture&quot;}}]" access-token="2434d25a4c4e46a229fb88f91e04a4c6" buyer-country="US" buyer-locale="en" buyer-currency="USD" shop-id="55372185768" cart-id="b4a5dd471cb53d10cd12159d3a2c88c7" enabled-flags="[&quot;6d1811c1&quot;]" > <div class="wallet-button-wrapper"> <ul class='wallet-cart-grid wallet-cart-grid--skeleton' role="list" data-shopify-buttoncontainer="true"> <li data-testid='grid-cell' class='wallet-cart-button-container'><div class='wallet-cart-button wallet-cart-button__skeleton' role='button' disabled aria-hidden='true'>&nbsp</div></li><li data-testid='grid-cell' class='wallet-cart-button-container'><div class='wallet-cart-button wallet-cart-button__skeleton' role='button' disabled aria-hidden='true'>&nbsp</div></li> </ul> </div> </shopify-accelerated-checkout-cart> </div>

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SUB-PAGE (https://tilley.com/collections/hats/) Hats – Tilley USA 
Our Biggest Sale of the Season - Father's Day Up to 30% + Free Gifts*Sport Father’s Day - Buy a regular price polo and getanother one for FREE*Game-Day Ready - Save 25% on NBA HatsFree Shipping $99 +

[H1] Hats

Explore premium hats built for comfort, protection, and timeless everyday style  from winter hats and knit beanies to sun-safe wide-brim designs.

[IMG: Airflo® Hats]

Airflo® Hats

[IMG: Brimmed Hats]

Brimmed Hats

[IMG: Bucket Hats]

Bucket Hats

[IMG: Caps]

Caps

[IMG: Straw Hats]

Straw Hats

[IMG: UPF 50+ Hats]

UPF 50+ Hats

[IMG: Made in Canada]

Made in Canada

[IMG: Hats Best Sellers]

Hats Best Sellers

Clear all

[IMG: Look-3_124---smaller]

[H4] Our Biggest Saleof the Season

Father's Day Up to 30% off + FREE Gifts*

Shop Now

Our Biggest Saleof the Season

Save 20%

[IMG: #colour_olive]

[IMG: #colour_olive]

[IMG: #colour_olive]

[IMG: #colour_olive]

Quick view

Guaranteed for Life

LTM6 Airflo Sun Hat

USD $99.00

USD $79.20

/

Olive

Light Stone

White

Khaki Olive

Rockface

Black

Midnight Navy

Light Sage

Soft Mauve

Soft Blue

Forest Night

Peat

Mulberry

Thyme Green

Get a Free Hat + Gift - Limited Time*

Save 20%

[IMG: #colour_light-stone]

[IMG: #colour_light-stone]

[IMG: #colour_light-stone]

[IMG: #colour_light-stone]

Quick view

Guaranteed for Life

LTM5 Airflo Sun Hat

USD $99.00

USD $79.20

/

Light Stone

Midnight Navy

Olive

Rockface

Khaki Olive

Soft Blue

White

Mulberry

Toffee

Get a Free Hat + Gift - Limited Time*

NEW

Save 20%

[IMG: #colour_british-tan]

[IMG: #colour_british-tan]

[IMG: #colour_british-tan]

[IMG: #colour_british-tan]

Quick view

Guaranteed for Life

Waxed Airflo Wide Brim Hat

USD $120.00

USD $96.00

/

British Tan

Green Olive

Navy

Get a Free Hat + Gift - Limited Time*

Save 20%

[IMG: #colour_white]

[IMG: #colour_white]

[IMG: #colour_white]

[IMG: #colour_white]

Quick view

Guaranteed for Life

T1 Iconic Bucket Hat

USD $109.00

USD $87.20

/

White

Dark Navy

Natural

Light Pink

Olive

Black

Red

Peat

Ivy

Get a Free Hat + Gift - Limited Time*

[IMG: T1-iconic---new-colours-and-heritage]

[H4] T1 Iconic

Shop heritage in new colours.

T1 Iconic

Save 20%

[IMG: #colour_white]

[IMG: #colour_white]

[IMG: #colour_white]

[IMG: #colour_white]

Quick view

Airflo Cooling Cap

USD $45.00

USD $36.00

/

White

Silver Grey

Midnight Navy

Light Stone

Black

Olive

Safari Tan

Thyme Green

Mist Blue

Get a Free Hat + Gift - Limited Time*

[IMG: Shot_207_057]

[H4] Find Your Perfect Fit

Explore the Guide

Find Your Perfect Fit

Save 20%

[IMG: #colour_natural]

[IMG: #colour_natural]

[IMG: #colour_natural]

[IMG: #colour_natural]

Quick view

Guaranteed for Life

T3 Classic

USD $99.00

USD $79.20

/

Natural

Dark Khaki

Dark Navy

Khaki

Mist Blue

Olive

Denim Blue

Mulberry

Peat

Get a Free Hat + Gift - Limited Time*

Save 20%

[IMG: #colour_olive]

[IMG: #colour_olive]

[IMG: #colour_olive]

[IMG: #colour_olive]

Quick view

Guaranteed for Life

T3 Wanderer Hat

USD $99.00

USD $79.20

/

Olive

Natural

Dark Navy

Khaki

Black

Dark Khaki

Greige

Fresh Straw

Mist Blue

Evergreen

Bright Green

Clay

Get a Free Hat + Gift - Limited Time*

NEW

Save 20%

[IMG: #colour_green-olive]

[IMG: #colour_green-olive]

[IMG: #colour_green-olive]

[IMG: #colour_green-olive]

Quick view

Guaranteed for Life

The Waxed T3

USD $120.00

USD $96.00

/

Green Olive

British Tan

Navy

Get a Free Hat + Gift - Limited Time*

NEW

Save 20%

[IMG: #colour_dark-khaki]

[IMG: #colour_dark-khaki]

[IMG: #colour_dark-khaki]

[IMG: #colour_dark-khaki]

Quick view

Guaranteed for Life

T2 Gardeners Hat

USD $110.00

USD $88.00

/

Dark Khaki

Stone

Mist Blue

Khaki

Get a Free Hat + Gift - Limited Time*

Load more

<div class="dynamic-checkout__content" id="dynamic-checkout-cart" data-shopify="dynamic-checkout-cart"> <shopify-accelerated-checkout-cart wallet-configs="[{&quot;supports_subs&quot;:true,&quot;supports_def_opts&quot;:false,&quot;name&quot;:&quot;shop_pay&quot;,&quot;wallet_params&quot;:{&quot;shopId&quot;:55372185768,&quot;merchantName&quot;:&quot;Tilley USA&quot;,&quot;personalized&quot;:true}},{&quot;supports_subs&quot;:false,&quot;supports_def_opts&quot;:false,&quot;name&quot;:&quot;paypal&quot;,&quot;wallet_params&quot;:{&quot;shopId&quot;:55372185768,&quot;countryCode&quot;:&quot;US&quot;,&quot;merchantName&quot;:&quot;Tilley USA&quot;,&quot;phoneRequired&quot;:true,&quot;companyRequired&quot;:false,&quot;shippingType&quot;:&quot;shipping&quot;,&quot;shopifyPaymentsEnabled&quot;:true,&quot;hasManagedSellingPlanState&quot;:false,&quot;requiresBillingAgreement&quot;:false,&quot;merchantId&quot;:&quot;AWDK7R9YJNMLE&quot;,&quot;sdkUrl&quot;:&quot;https://www.paypal.com/sdk/js?components=buttons\u0026commit=false\u0026currency=USD\u0026locale=en_US\u0026client-id=AexZEtAxk09Ncgj6FSWFFyGKbxxAZ_LTyJ2DPdJWl1YUlecinmc5AfIaRF2qYjWlusWahlzz6SVkY5Ci\u0026merchant-id=AWDK7R9YJNMLE\u0026intent=capture&quot;}}]" access-token="2434d25a4c4e46a229fb88f91e04a4c6" buyer-country="US" buyer-locale="en" buyer-currency="USD" shop-id="55372185768" cart-id="c79ec2553ec991939ace835414b3de22" enabled-flags="[&quot;6d1811c1&quot;]" > <div class="wallet-button-wrapper"> <ul class='wallet-cart-grid wallet-cart-grid--skeleton' role="list" data-shopify-buttoncontainer="true"> <li data-testid='grid-cell' class='wallet-cart-button-container'><div class='wallet-cart-button wallet-cart-button__skeleton' role='button' disabled aria-hidden='true'>&nbsp</div></li><li data-testid='grid-cell' class='wallet-cart-button-container'><div class='wallet-cart-button wallet-cart-button__skeleton' role='button' disabled aria-hidden='true'>&nbsp</div></li> </ul> </div> </shopify-accelerated-checkout-cart> </div>

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SUB-PAGE (https://tilley.com/pages/fathers-day/) Father's Day Sale | Up to 30% Off – Tilley USA 
Our Biggest Sale of the Season - Father's Day Up to 30% + Free Gifts*Sport Father’s Day - Buy a regular price polo and getanother one for FREE*Game-Day Ready - Save 25% on NBA HatsFree Shipping $99 +

[IMG: Desktop---3000-x-1430-px---fathers-day3]

[IMG: Screenshot_2026-05-19_155448]

UP TO 30% OFF

[H1] Our Biggest Sale of the Season

Just in time for Father's Day.

[H4]
Shop by Category

[IMG: 20-off-hats-bw]

SHOP HATS

[IMG: tops-30off-bw-better-crop]

SHOP TOPS

[IMG: less-shadow]

SHOP BOTTOMS

[IMG: 30-off-outerwber-better-bw]

SHOP OUTERWEAR

[IMG: correct_file_cropped_-_no_hair]

SHOP SPORT

[H3]
Shop Father's Days Gifts

Spend $75, Get a FREE Hat Sizer | Spend $99, Get FREE Shipping | Spend $150, Get a FREE Cap*

Save 20%

[IMG: #colour_olive]

[IMG: #colour_olive]

[IMG: #colour_olive]

[IMG: #colour_olive]

Quick view

LTM6 Airflo Sun Hat

USD $99.00

USD $79.20

/

Olive

Light Stone

White

Khaki Olive

Rockface

Black

Midnight Navy

Light Sage

Soft Mauve

Soft Blue

Forest Night

Peat

Mulberry

Thyme Green

Get a Free Hat + Gift - Limited Time*

NEW

Save 30%

[IMG: #colour_black]

[IMG: #colour_black]

[IMG: #colour_black]

[IMG: #colour_black]

Quick view

Rainshield Packable Coat

USD $195.00

USD $136.50

/

Black

Light Tan

Khaki Green

Get a Free Hat + Gift - Limited Time*

Save 20%

[IMG: #colour_black]

[IMG: #colour_black]

[IMG: #colour_black]

[IMG: #colour_black]

Quick view

Rainshield Packable Poncho

USD $195.00

USD $156.00

/

Black

Khaki Green

Chalk White

Light Pink

Light Tan

Camel

Navy

Ice Blue

Peat

Light Grey

Fresh Straw

Blue

Camo

Get a Free Hat + Gift - Limited Time*

Save 20%

[IMG: #colour_light-stone]

[IMG: #colour_light-stone]

[IMG: #colour_light-stone]

[IMG: #colour_light-stone]

Quick view

LTM5 Airflo Sun Hat

USD $99.00

USD $79.20

/

Light Stone

Midnight Navy

Olive

Rockface

Khaki Olive

Soft Blue

White

Mulberry

Toffee

Get a Free Hat + Gift - Limited Time*

Save 20%

[IMG: #colour_natural]

[IMG: #colour_natural]

[IMG: #colour_natural]

[IMG: #colour_natural]

Quick view

T3 Classic

USD $99.00

USD $79.20

/

Natural

Dark Khaki

Dark Navy

Khaki

Mist Blue

Olive

Denim Blue

Mulberry

Peat

Get a Free Hat + Gift - Limited Time*

NEW

Save 30%

[IMG: #colour_off-white]

[IMG: #colour_off-white]

[IMG: #colour_off-white]

[IMG: #colour_off-white]

Quick view

Cotton Tencel Air Pique Polo

USD $95.00

USD $66.50

/

Off White

Peat

Get a Free Hat + Gift - Limited Time*

[IMG: poncho-smaller]

Rainshield Packable Poncho

Shop the look

[IMG: T1-Fathers-day]

T1 Iconic

[IMG: #colour_safari-tan]

Safari Long Sleeve Shirt

USD $225.00

USD $157.50

/

Quick view

Save 20%

[IMG: #colour_khaki-olive]

[IMG: #colour_khaki-olive]

[IMG: #colour_khaki-olive]

[IMG: #colour_khaki-olive]

Quick view

T4MO-1 Airflo Hikers Hat

USD $120.00

USD $96.00

/

Khaki/Olive

Midnight Blue

Olive

Grey

Get a Free Hat + Gift - Limited Time*

NEW

Save 30%

[IMG: #colour_safari-tan]

[IMG: #colour_safari-tan]

[IMG: #colour_safari-tan]

[IMG: #colour_safari-tan]

Quick view

Safari Long Sleeve Shirt

USD $225.00

USD $157.50

/

Get a Free Hat + Gift - Limited Time*

NEW

Save 30%

[IMG: Safari Cargo Pant]

[IMG: Safari Cargo Pant]

[IMG: Safari Cargo Pant]

[IMG: Safari Cargo Pant]

Quick view

Safari Cargo Pant

USD $245.00

USD $171.50

/

Get a Free Hat + Gift - Limited Time*

LAST CHANCESAVE EXTRA 40%

Save 20%

[IMG: #colour_white]

[IMG: #colour_white]

[IMG: #colour_white]

[IMG: #colour_white]

Quick view

UPF Airflo Mesh Short Sleeve Polo

USD $95.00

USD $76.00

/

Navy

White

Thyme Green

Ice Blue

Save 30%

[IMG: #colour_safari-tan]

[IMG: #colour_safari-tan]

[IMG: #colour_safari-tan]

[IMG: #colour_safari-tan]

Quick view

Wanderer Relaxed Travel Trouser

USD $180.00

USD $126.00

/

Safari Tan

Marine Navy

Get a Free Hat + Gift - Limited Time*

Save 20%

[IMG: #colour_white]

[IMG: #colour_white]

[IMG: #colour_white]

[IMG: #colour_white]

Quick view

Airflo Cooling Cap

USD $45.00

USD $36.00

/

White

Silver Grey

Midnight Navy

Light Stone

Black

Olive

Safari Tan

Thyme Green

Mist Blue

Get a Free Hat + Gift - Limited Time*

NEW

Save 30%

[IMG: #colour_off-white]

[IMG: #colour_off-white]

[IMG: #colour_off-white]

[IMG: #colour_off-white]

Quick view

Cotton Tencel Air Pique Long Sleeve Crew

USD $75.00

USD $52.50

/

Off White

Peat

Get a Free Hat + Gift - Limited Time*

NEW

Save 30%

[IMG: #colour_off-white]

[IMG: #colour_off-white]

[IMG: #colour_off-white]

[IMG: #colour_off-white]

Quick view

Cotton Tencel Air Pique Shorts

USD $75.00

USD $52.50

/

Off White

Peat

Get a Free Hat + Gift - Limited Time*

NEW

Save 30%

[IMG: #colour_dark-blue]

[IMG: #colour_dark-blue]

[IMG: #colour_dark-blue]

[IMG: #colour_dark-blue]

Quick view

Linen Jersey T-Shirt

USD $90.00

USD $63.00

/

Dark Blue

Light Sage

Black

Olive

Get a Free Hat + Gift - Limited Time*

NEW

Save 20%

[IMG: #colour_white]

[IMG: #colour_white]

[IMG: #colour_white]

[IMG: #colour_white]

Quick view

Airflo® Crown Cap

USD $45.00

USD $36.00

/

White

Olive

Black

Get a Free Hat + Gift - Limited Time*

Save 30%

[IMG: #colour_midnight-navy]

[IMG: #colour_midnight-navy]

[IMG: #colour_midnight-navy]

[IMG: #colour_midnight-navy]

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Lightweight UPF Shade Hoodie

USD $120.00

USD $84.00

/

Midnight Navy

Thyme Green

Light Sage

Silver Grey

Tofu

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[IMG: #colour_olive]

[IMG: #colour_olive]

[IMG: #colour_olive]

[IMG: #colour_olive]

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T3 Wanderer Hat

USD $99.00

USD $79.20

/

Olive

Natural

Dark Navy

Khaki

Black

Dark Khaki

Greige

Fresh Straw

Mist Blue

Evergreen

Bright Green

Clay

Get a Free Hat + Gift - Limited Time*

[H3]
Shop the Look

[IMG: fathers-day-in-grid]

[IMG: fathers-day-in-grid]

[IMG: #colour_navy]

Stretch Merino Crew

USD $140.00

USD $98.00

/

View Product

Save 20%

[IMG: #colour_light-stone]

[IMG: #colour_light-stone]

[IMG: #colour_light-stone]

[IMG: #colour_light-stone]

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LTM8 Airflo Cooling Mesh Hat

USD $99.00

USD $79.20

/

Light Stone

White

Khaki/Olive Airflo

Soft Blue

Get a Free Hat + Gift - Limited Time*

NEW

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[IMG: #colour_navy]

[IMG: #colour_navy]

[IMG: #colour_navy]

[IMG: #colour_navy]

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Cotton Linen Polo Sweater

USD $130.00

USD $91.00

/

Navy

Olive

Get a Free Hat + Gift - Limited Time*

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[IMG: #colour_white]

[IMG: #colour_white]

[IMG: #colour_white]

[IMG: #colour_white]

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5 Pocket Denim Pant

USD $180.00

USD $126.00

/

Get a Free Hat + Gift - Limited Time*

NEW

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[IMG: #colour_white]

[IMG: #colour_white]

[IMG: #colour_white]

[IMG: #colour_white]

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Cotton Oxford Shirt

USD $150.00

USD $105.00

/

White

Blue

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NEW

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[IMG: #colour_marine-navy]

[IMG: #colour_marine-navy]

[IMG: #colour_marine-navy]

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Garment Dyed Hemp Cotton Short

USD $95.00

USD $66.50

/

Marine Navy

Forest Night

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[IMG: #colour_dark-navy]

[IMG: #colour_dark-navy]

[IMG: #colour_dark-navy]

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T5 Adventure Hat

USD $99.00

USD $79.20

/

Dark Navy

Khaki/Olive

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[IMG: #colour_marine-navy]

[IMG: #colour_marine-navy]

[IMG: #colour_marine-navy]

[IMG: #colour_marine-navy]

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Short Sleeve Basetech Polo

USD $99.00

USD $69.30

/

Marine Navy

Ice Blue

Black

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[IMG: #colour_white]

[IMG: #colour_white]

[IMG: #colour_white]

[IMG: #colour_white]

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Quick-Dry UPF Shirt

USD $130.00

USD $91.00

/

White

Ice Blue

Safari Tan

Thyme Green

Navy

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[IMG: #colour_marine-navy]

[IMG: #colour_marine-navy]

[IMG: #colour_marine-navy]

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Wanderer Relaxed Cargo Pant

USD $190.00

USD $133.00

/

Marine Navy

Safari Tan

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[IMG: #colour_white]

[IMG: #colour_white]

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[IMG: #colour_white]

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Organic Crew T-shirt

USD $35.00

USD $24.50

/

White

Khaki Green

Black

Save 30%

[IMG: #colour_navy]

[IMG: #colour_navy]

[IMG: #colour_navy]

[IMG: #colour_navy]

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Tech Pull on Zip Off Pant

USD $180.00

USD $126.00

/

Navy

Black

Peat

Thyme Green

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[IMG: #colour_white]

[IMG: #colour_white]

[IMG: #colour_white]

[IMG: #colour_white]

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LTM1 Airflo Bucket Hat

USD $99.00

USD $79.20

/

White

Light Stone

Midnight Navy

Khaki

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Shop All Apparel

Shop All Hats

[H3]
Tilley Gift Card

Let Dad choose his gift.

[IMG: gift-card-banner---Fathers-Day-V2]
[IMG: 1500_x_1500_-_mobile_gift_card_-_fathers_day_v2]

[IMG: gift-card-banner---Fathers-Day-V2]

[IMG: 1500_x_1500_-_mobile_gift_card_-_fathers_day_v2]

[H3]
Gifting Made Easy

[H6] Free Shipping

Over $99

[H6] Easy Returns

Return for free within 30 days

[H6] Lifetime Guarantee

On Select Products

[H6] Mindfully Designed

For you and the planet

<div class="dynamic-checkout__content" id="dynamic-checkout-cart" data-shopify="dynamic-checkout-cart"> <shopify-accelerated-checkout-cart wallet-configs="[{&quot;supports_subs&quot;:true,&quot;supports_def_opts&quot;:false,&quot;name&quot;:&quot;shop_pay&quot;,&quot;wallet_params&quot;:{&quot;shopId&quot;:55372185768,&quot;merchantName&quot;:&quot;Tilley USA&quot;,&quot;personalized&quot;:true}},{&quot;supports_subs&quot;:false,&quot;supports_def_opts&quot;:false,&quot;name&quot;:&quot;paypal&quot;,&quot;wallet_params&quot;:{&quot;shopId&quot;:55372185768,&quot;countryCode&quot;:&quot;US&quot;,&quot;merchantName&quot;:&quot;Tilley USA&quot;,&quot;phoneRequired&quot;:true,&quot;companyRequired&quot;:false,&quot;shippingType&quot;:&quot;shipping&quot;,&quot;shopifyPaymentsEnabled&quot;:true,&quot;hasManagedSellingPlanState&quot;:false,&quot;requiresBillingAgreement&quot;:false,&quot;merchantId&quot;:&quot;AWDK7R9YJNMLE&quot;,&quot;sdkUrl&quot;:&quot;https://www.paypal.com/sdk/js?components=buttons\u0026commit=false\u0026currency=USD\u0026locale=en_US\u0026client-id=AexZEtAxk09Ncgj6FSWFFyGKbxxAZ_LTyJ2DPdJWl1YUlecinmc5AfIaRF2qYjWlusWahlzz6SVkY5Ci\u0026merchant-id=AWDK7R9YJNMLE\u0026intent=capture&quot;}}]" access-token="2434d25a4c4e46a229fb88f91e04a4c6" buyer-country="US" buyer-locale="en" buyer-currency="USD" shop-id="55372185768" cart-id="9c811e50389395b3567e54e002f4ada4" enabled-flags="[&quot;6d1811c1&quot;]" > <div class="wallet-button-wrapper"> <ul class='wallet-cart-grid wallet-cart-grid--skele
15000 chars
SUB-PAGE (https://tilley.com/collections/mens-sport/) Men's Sport – Tilley USA 
Our Biggest Sale of the Season - Father's Day Up to 30% + Free Gifts*Sport Father’s Day - Buy a regular price polo and getanother one for FREE*Game-Day Ready - Save 25% on NBA HatsFree Shipping $99 +

[H1] Men's Sport

Father's Day: Buy a Polo and get another one for FREE. Both polos must be added to the cart to trigger the offer.

[IMG: HS7HT7071_Golf_Bucket_Hat_Black_001]

HATS

[IMG: M04KT2001_Mens_Highland_Polo_Black_043_1]

TOPS

[IMG: M04BT2001_Mens_Cabot_Pant_Black_002]

BOTTOMS

[IMG: MS7OW1065_Mens_Full_Zip_Rain_Jacket_Black_049]

OUTERWEAR

[IMG: U06BA5037_White_Black_1_2f8e474a-2e0b-4f53-b44c-15299bd150d4]

SOCKS

Clear all

TILLEY SPORT

[IMG: #colour_black]

[IMG: #colour_black]

[IMG: #colour_black]

[IMG: #colour_black]

Quick view

Full Zip Rain Jacket
USD $498.00

/

TILLEY SPORT

[IMG: #colour_black]

[IMG: #colour_black]

[IMG: #colour_black]

[IMG: #colour_black]

Quick view

Golf Tech Short
USD $228.00

/

TILLEY SPORT

[IMG: #colour_black]

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Rainshield Sport Pant
USD $268.00

/

TILLEY SPORT

[IMG: #colour_white]

[IMG: #colour_white]

[IMG: #colour_white]

[IMG: #colour_white]

Quick view

Argyle Classic Crew Sweater
USD $228.00

/

TILLEY SPORT

[IMG: #colour_black]

[IMG: #colour_black]

[IMG: #colour_black]

[IMG: #colour_black]

Quick view

Golf Cargo Pant
USD $298.00

/

TILLEY SPORT

[IMG: #colour_navy]

[IMG: #colour_navy]

[IMG: #colour_navy]

[IMG: #colour_navy]

Quick view

Tech Stretch Fairway Short
USD $228.00

/

TILLEY SPORT

[IMG: #colour_navy]

[IMG: #colour_navy]

[IMG: #colour_navy]

[IMG: #colour_navy]

Quick view

Full Zip Rain Jacket
USD $498.00

/

TILLEY SPORT

[IMG: #colour_navy]

[IMG: #colour_navy]

[IMG: #colour_navy]

[IMG: #colour_navy]

Quick view

Rainshield Sport Pant
USD $268.00

/

TILLEY SPORT

[IMG: #colour_navy-white]

[IMG: #colour_navy-white]

[IMG: #colour_navy-white]

[IMG: #colour_navy-white]

Quick view

Ribbon Track Jacket
USD $228.00

/

TILLEY SPORT

[IMG: #colour_navy]

[IMG: #colour_navy]

[IMG: #colour_navy]

[IMG: #colour_navy]

Quick view

Striped Sport Pant
USD $228.00

/

TILLEY SPORT

[IMG: #colour_white-blue]

[IMG: #colour_white-blue]

[IMG: #colour_white-blue]

[IMG: Sport V Neck Sweater]

Quick view

Sport V Neck Sweater
USD $228.00

/

TILLEY SPORTNEW

[IMG: #colour_baby-blue-navy]

[IMG: #colour_baby-blue-navy]

[IMG: #colour_baby-blue-navy]

[IMG: #colour_baby-blue-navy]

Quick view

Terry Tipped Polo
USD $168.00

/

Get a Free Polo*

TILLEY SPORTNEW

[IMG: #colour_baby-blue-navy]

[IMG: #colour_baby-blue-navy]

[IMG: #colour_baby-blue-navy]

[IMG: #colour_baby-blue-navy]

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Terry Ribbon Short
USD $148.00

/

TILLEY SPORTNEW

[IMG: Match Point Check Short]

[IMG: Match Point Check Short]

[IMG: Match Point Check Short]

[IMG: Match Point Check Short]

Quick view

Match Point Check Short
USD $248.00

/

TILLEY SPORTNEW

[IMG: #colour_navy]

[IMG: #colour_navy]

[IMG: #colour_navy]

[IMG: #colour_navy]

Quick view

Classic Crewneck Sweater
USD $198.00

/

TILLEY SPORT

[IMG: #colour_powder-blue]

[IMG: #colour_powder-blue]

[IMG: #colour_powder-blue]

[IMG: #colour_powder-blue]

Quick view

Tech Jersey Club Polo
USD $128.00

/

TILLEY SPORT

[IMG: #colour_navy]

[IMG: #colour_navy]

[IMG: #colour_navy]

[IMG: #colour_navy]

Quick view

Sport V Neck Sweater
USD $228.00

/

TILLEY SPORT

[IMG: #colour_navy]

[IMG: #colour_navy]

[IMG: #colour_navy]

[IMG: #colour_navy]

Quick view

Cabot Golf Pant
USD $298.00

/

TILLEY SPORT

[IMG: #colour_navy]

[IMG: #colour_navy]

[IMG: #colour_navy]

[IMG: #colour_navy]

Quick view

Golf Cargo Pant
USD $298.00

/

TILLEY SPORT

[IMG: #colour_white-powder-blue]

[IMG: #colour_white-powder-blue]

[IMG: #colour_white-powder-blue]

[IMG: #colour_white-powder-blue]

Quick view

Supima Pique Stripe Polo
USD $168.00

/

Get a Free Polo*

TILLEY SPORT

[IMG: #colour_white-cobalt-blue]

[IMG: #colour_white-cobalt-blue]

[IMG: #colour_white-cobalt-blue]

[IMG: #colour_white-cobalt-blue]

Quick view

Supima Pique Stripe Polo
USD $168.00

/

Get a Free Polo*

TILLEY SPORT

[IMG: #colour_navy]

[IMG: #colour_navy]

[IMG: #colour_navy]

[IMG: #colour_navy]

Quick view

Iron Polo
USD $120.00

/

Get a Free Polo*

TILLEY SPORT

[IMG: #colour_green]

[IMG: #colour_green]

[IMG: #colour_green]

Quick view

Supima Cotton Pique Polo
USD $120.00

/

Get a Free Polo*

TILLEY SPORTNEW

[IMG: Sport V Neck Sweater]

[IMG: Sport V Neck Sweater]

[IMG: Sport V Neck Sweater]

[IMG: Sport V Neck Sweater]

Quick view

Sport V Neck Sweater
USD $228.00

/

TILLEY SPORT

[IMG: Retro Check Short]

[IMG: Retro Check Short]

[IMG: Retro Check Short]

[IMG: #colour_cream-check]

Quick view

Retro Check Short
USD $248.00

/

TILLEY SPORT

[IMG: #colour_white-sport-green]

[IMG: #colour_white-sport-green]

[IMG: #colour_white-sport-green]

[IMG: #colour_white-sport-green]

Quick view

Supima Pique Stripe Polo
USD $168.00

/

Get a Free Polo*

TILLEY SPORTNEW

[IMG: Classic Crewneck Sweater]

[IMG: Classic Crewneck Sweater]

[IMG: Classic Crewneck Sweater]

[IMG: Classic Crewneck Sweater]

Quick view

Classic Crewneck Sweater
USD $198.00

/

TILLEY SPORT

[IMG: #colour_pine-green]

[IMG: #colour_pine-green]

[IMG: #colour_pine-green]

[IMG: #colour_pine-green]

Quick view

Ribbon Track Jacket
USD $228.00

/

TILLEY SPORT

[IMG: #colour_pine-green]

[IMG: #colour_pine-green]

[IMG: #colour_pine-green]

[IMG: #colour_pine-green]

Quick view

Striped Sport Pant
USD $228.00

/

TILLEY SPORT

[IMG: #colour_light-tan]

[IMG: #colour_light-tan]

[IMG: #colour_light-tan]

[IMG: #colour_light-tan]

Quick view

Full Zip Rain Jacket
USD $498.00

/

TILLEY SPORT

[IMG: #colour_tan-coffee]

[IMG: Terry Tipped Polo]

[IMG: Terry Tipped Polo]

[IMG: #colour_tan-coffee]

Quick view

Terry Tipped Polo
USD $168.00

/

Get a Free Polo*

TILLEY SPORT

[IMG: #colour_tan-coffee]

[IMG: #colour_tan-coffee]

[IMG: #colour_tan-coffee]

[IMG: #colour_tan-coffee]

Quick view

Terry Ribbon Short
USD $148.00

/

TILLEY SPORT

[IMG: Supima Pique Stripe Polo]

[IMG: Supima Pique Stripe Polo]

[IMG: Supima Pique Stripe Polo]

[IMG: Supima Pique Stripe Polo]

Quick view

Supima Pique Stripe Polo
USD $168.00

/

Get a Free Polo*

TILLEY SPORT

[IMG: #colour_tan]

[IMG: #colour_tan]

[IMG: #colour_tan]

Quick view

Cabot Golf Pant
USD $298.00

/

TILLEY SPORT

[IMG: #colour_white]

[IMG: #colour_white]

[IMG: #colour_white]

[IMG: #colour_white]

Quick view

Victory Cargo Short
USD $228.00

/

TILLEY SPORT

[IMG: #colour_tan]

[IMG: #colour_tan]

[IMG: #colour_tan]

[IMG: #colour_tan]

Quick view

Tech Stretch Fairway Short
USD $228.00

/

TILLEY SPORT

[IMG: Tech Jersey Club Polo]

[IMG: Tech Jersey Club Polo]

[IMG: Tech Jersey Club Polo]

[IMG: Tech Jersey Club Polo]

Quick view

Tech Jersey Club Polo
USD $138.00

/

Get a Free Polo*

TILLEY SPORT

[IMG: #colour_sport-green]

[IMG: #colour_sport-green]

[IMG: #colour_sport-green]

[IMG: #colour_sport-green]

Quick view

Tech Jersey Club Polo
USD $128.00

/

TILLEY SPORT

[IMG: #colour_green]

[IMG: #colour_green]

[IMG: #colour_green]

Quick view

Supima Cotton Pique Polo
USD $120.00

/

Get a Free Polo*

TILLEY SPORTNEW

[IMG: Retro Check Pant]

[IMG: Retro Check Pant]

[IMG: Retro Check Pant]

[IMG: Retro Check Pant]

Quick view

Retro Check Pant
USD $298.00

/

TILLEY SPORT

[IMG: Supima Pique Stripe Polo]

[IMG: Supima Pique Stripe Polo]

[IMG: Supima Pique Stripe Polo]

[IMG: Supima Pique Stripe Polo]

Quick view

Supima Pique Stripe Polo
USD $168.00

/

Get a Free Polo*

TILLEY SPORT

[IMG: #colour_black]

[IMG: Supima Cotton Pique Polo]

[IMG: Supima Cotton Pique Polo]

[IMG: #colour_black]

Quick view

Supima Cotton Pique Polo
USD $120.00

/

Get a Free Polo*

TILLEY SPORT

[IMG: #colour_black]

[IMG: #colour_black]

[IMG: #colour_black]

[IMG: #colour_black]

Quick view

Cabot Golf Pant
USD $298.00

/

TILLEY SPORT

[IMG: #colour_white]

[IMG: #colour_white]

[IMG: #colour_white]

[IMG: #colour_white]

Quick view

Sport V Neck Sweater
USD $228.00

/

TILLEY SPORT

[IMG: #colour_white-sport-red]

[IMG: #colour_white-sport-red]

[IMG: #colour_white-sport-red]

[IMG: #colour_white-sport-red]

Quick view

Tech Jersey Club Polo
USD $128.00

/

TILLEY SPORT

[IMG: #colour_white-red]

[IMG: #colour_white-red]

[IMG: #colour_white-red]

Quick view

Supima Pique Stripe Polo
USD $168.00

/

Get a Free Polo*

[IMG: #colour_black]

[IMG: #colour_white]

[IMG: #colour_white]

[IMG: #colour_black]

Quick view

Travel No Show Sock
USD $14.00

/

Black

White

Grey

[IMG: #colour_black]

[IMG: #colour_black]

[IMG: #colour_black]

[IMG: #colour_white]

Quick view

Travel Low Cut Sock
USD $14.00

/

White

Black

Load more

<div class="dynamic-checkout__content" id="dynamic-checkout-cart" data-shopify="dynamic-checkout-cart"> <shopify-accelerated-checkout-cart wallet-configs="[{&quot;supports_subs&quot;:true,&quot;supports_def_opts&quot;:false,&quot;name&quot;:&quot;shop_pay&quot;,&quot;wallet_params&quot;:{&quot;shopId&quot;:55372185768,&quot;merchantName&quot;:&quot;Tilley USA&quot;,&quot;personalized&quot;:true}},{&quot;supports_subs&quot;:false,&quot;supports_def_opts&quot;:false,&quot;name&quot;:&quot;paypal&quot;,&quot;wallet_params&quot;:{&quot;shopId&quot;:55372185768,&quot;countryCode&quot;:&quot;US&quot;,&quot;merchantName&quot;:&quot;Tilley USA&quot;,&quot;phoneRequired&quot;:true,&quot;companyRequired&quot;:false,&quot;shippingType&quot;:&quot;shipping&quot;,&quot;shopifyPaymentsEnabled&quot;:true,&quot;hasManagedSellingPlanState&quot;:false,&quot;requiresBillingAgreement&quot;:false,&quot;merchantId&quot;:&quot;AWDK7R9YJNMLE&quot;,&quot;sdkUrl&quot;:&quot;https://www.paypal.com/sdk/js?components=buttons\u0026commit=false\u0026currency=USD\u0026locale=en_US\u0026client-id=AexZEtAxk09Ncgj6FSWFFyGKbxxAZ_LTyJ2DPdJWl1YUlecinmc5AfIaRF2qYjWlusWahlzz6SVkY5Ci\u0026merchant-id=AWDK7R9YJNMLE\u0026intent=capture&quot;}}]" access-token="2434d25a4c4e46a229fb88f91e04a4c6" buyer-country="US" buyer-locale="en" buyer-currency="USD" shop-id="55372185768" cart-id="3bfa08e792b598dab30645e3d87d4fcc" enabled-flags="[&quot;6d1811c1&quot;]" > <div class="wallet-button-wrapper"> <ul class='wallet-cart-grid wallet-cart-grid--skeleton' role="list" data-shopify-buttoncontainer="true"> <li data-testid='grid-cell' class='wallet-cart-button-container'><div class='wallet-cart-button wallet-cart-button__skeleton' role='button' disabled aria-hidden='true'>&nbsp</div></li><li data-testid='grid-cell' class='wallet-cart-button-container'><div class='wallet-cart-button wallet-cart-button__skeleton' role='button' disabled aria-hidden='true'>&nbsp</div></li> </ul> </div> </shopify-accelerated-checkout-cart> </div>

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14681 chars
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
1560Review mentions (all pages)
4External proof links (all pages)
PageReviewsProof links
/ (home) 390 1
/collections/hats/ 390 1
/pages/fathers-day/ 390 1
/collections/mens-sport/ 390 1
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema 
[
    {
        "@context": "http://schema.org",
        "@type": "Organization",
        "name": "Tilley USA",
        "logo": "https://www.tilley.com/cdn/shop/files/Untitled-2-01.png?v=1683820529&width=2550",
        "sameAs": [
            "",
            "https://www.facebook.com/TilleyOfficial",
            "",
            "https://www.instagram.com/tilleyofficial/?hl=en",
            "",
            "",
            "",
            "",
            ""
        ],
        "url": "https://www.tilley.com"
    },
    {
        "@context": "http://schema.org",
        "@type": "WebSite",
        "name": "Tilley USA",
        "potentialAction": {
            "@type": "SearchAction",
            "target": "https://www.tilley.com/search?q={search_term_string}",
            "query-input": "required name=search_term_string"
        },
        "url": "https://www.tilley.com"
    }
]
/collections/hats/ 
{
    "@context": "http://schema.org",
    "@type": "Organization",
    "name": "Tilley USA",
    "logo": "https://www.tilley.com/cdn/shop/files/Untitled-2-01.png?v=1683820529&width=2550",
    "sameAs": [
        "",
        "https://www.facebook.com/TilleyOfficial",
        "",
        "https://www.instagram.com/tilleyofficial/?hl=en",
        "",
        "",
        "",
        "",
        ""
    ],
    "url": "https://www.tilley.com"
}
/pages/fathers-day/ 
{
    "@context": "http://schema.org",
    "@type": "Organization",
    "name": "Tilley USA",
    "logo": "https://www.tilley.com/cdn/shop/files/Untitled-2-01.png?v=1683820529&width=2550",
    "sameAs": [
        "",
        "https://www.facebook.com/TilleyOfficial",
        "",
        "https://www.instagram.com/tilleyofficial/?hl=en",
        "",
        "",
        "",
        "",
        ""
    ],
    "url": "https://www.tilley.com/pages/fathers-day"
}
/collections/mens-sport/ 
{
    "@context": "http://schema.org",
    "@type": "Organization",
    "name": "Tilley USA",
    "logo": "https://www.tilley.com/cdn/shop/files/Untitled-2-01.png?v=1683820529&width=2550",
    "sameAs": [
        "",
        "https://www.facebook.com/TilleyOfficial",
        "",
        "https://www.instagram.com/tilleyofficial/?hl=en",
        "",
        "",
        "",
        "",
        ""
    ],
    "url": "https://www.tilley.com"
}

Your Diagnosis

Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.

Information Density 0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence 0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof 0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint 0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority 0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score 0 / 100
💡 Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)

These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.

Information Density

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Semantic Alignment

Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.

Trust & Proof

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Commodity Fingerprint

Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.

Identity & Authority

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.

B
BS Level
Fashion, Apparel & Accessories
44.7 Avg BS

Based on 2934 businesses audited.

BS Detector

Fashion, Apparel & Accessories BS: Tilley USA (tilley.com)

https://tilley.com 📍 Industry: Fashion, Apparel & Accessories
32 BS / 100

Tilley is a rare case of a legacy brand using a generic Shopify veneer to sell genuinely substantive, technical products. While the marketing copy leans into clichéd fashion jargon, the structural adherence to specific SKUs and technical attributes keeps the bullshit score in the Low range.

Info Density Power-words vs. Substance ratio.
9
30% BS
Semantic Coherence Homepage promise vs. Sub-page reality.
1
5% BS
Trust & Proof Verifiable evidence vs. Trust Theatre.
7
35% BS
Commodity Fingerprint Detection of industry clichés/templates.
9
60% BS
Identity & Authority Expert verifiability & Schema depth.
6
40% BS

Replace generic H6 sub-headers with specific technical stats like ‘UPF 50+ Protection in Every Stitch.’ Insert GOTS or OEKO-TEX certification badges with outbound links on product pages to substantiate ‘sustainable’ claims. Expand schema_json to include specific designer profiles to verify the ‘Collaboratively designed’ signal. Reduce the usage of the superlative ‘World’s Finest’ unless backed by a specific award or independent review link.

The content perfectly aligns with the Fashion, Apparel & Accessories category, specifically focusing on outdoor utility wear. Evidence of technical specifications like UPF 50+ and specific fabric compositions like Supima cotton and Hemp Cotton confirm a high degree of industry relevance.

“The score of 32 is driven primarily by the Commodity Fingerprint (9) and Trust and Proof (7) pillars. The reliance on standard Shopify template language and internal-only reviews prevents a lower score, despite the high technical specificity of the product descriptions. Information density is high enough to keep the site from entering the 'Moderate BS' range.”

Verified Analysis Date: June 19, 2026 © 1EuroSEO Independent Evaluator — Non-Sponsored Result
Analysis Disclosure & Source Attribution

This training module utilizes a snapshot of public data from Tilley USA, captured on June 19, 2026, to demonstrate how machine logic evaluates different types of business narratives.

Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.

Notice to Tilley USA: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.

Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.

To all users: You are encouraged to visit the live site at https://tilley.com to view the most current version of its content and learn from the source what this company is about and what it offers.

Brand AI Reputation