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[H3] Welcome to Velvety Ethical Marketplace
[H2] Your Ultimate Destination for Ethical, Vegan and Sustainable Fashion
[H3]
Discover a World of Ethical Elegance, your go-to destination for ethical, vegan, and sustainable fashion, welcoming you to a world where style meets consciousness. Our curated selection of brands reflects our commitment to promoting products that are not only fashion-forward but also aligned with ethical and sustainable practices.

[H3] ETHICAL
Sourcing Fairly-made Brands

[H3] VEGAN
Cruelty-Free Products

[H3] SUSTAINABLE
Focusing On Eco Materials

[H3] Loved Brands

Seaside Tones | Linen Women's Clothing

Velvet Heartbeat | Sustainable Vegan Bags

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[H3] The V.log

[H3] Creating Change
TogetherVelvety Is An Ethical Marketplace And A Personal Project Conducted By Lorena Estelle Which Is The Result Of A General Desire To Offer Vegan Fashion that is also Sustainable & Ethically Made For Men And Women All In One Place.
“Being vegan myself and knowing what was happening behind the meat and the fast fashion industry, I knew I had to do something to create change, help animals, help workers and show customers the truth by creating a movement, a store, a solution”. —LorenaDISCOVER NOW

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Our values | What...

[H1] What Is Ethical Fashion & What are Our Values?
[H3] The Fashion Industry Causes A Great Deal Of Damage To The Environment.
Cheap clothes and accessories produced quickly by sweatshop labour (fast fashion), which you can find in most large retail stores, may save you a few dollars, but is extremely expensive to our long-term future and our planet. Large-scale pollution is unsustainable, and so is fast fashion.  However, the fashion industry has operated this way since the 1950s, with the rise of the textile industry and the growth of big companies who thirsted for profit above all else. Today, still, large businesses do not prioritise the environment above the shareholder. They continue to pump out their products and turn them into cash as quickly as possible. Such wide-scale damage does not affect just remote people in remote places. Inhumanity and environmental damage affects us all.  This is not the price we should pay for a capitalist system.  If, until now, you have been an unassuming consumer, you may be surprised if you take a closer look at the labels on garments currently hanging in your closet. There is a 90% chance that any one of those garments has been produced in a third world country, where workers slave away for long hours under unsafe conditions for pitiful wages, without periods of rest or vacation. In many cases these workers, a lot of them women and young children, are subject to harassment or sexual abuse. As the western world has woken up to these conditions and the damage done by fast fashion, large companies have slowly begun to improve this situation, but in many cases these measures do not go far enough.

[H2] How Can You Be Ethical?
These are our brand values
[IMG: ethical-fashion]
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[H4] We consider fashion is ethical when the rights of humans and animals are not violated and when the environment is left as undamaged as possible.

[H3] Ethical fashion & Velvety complies with all moral standards such as:
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[H3] ✓ Sustainability
Ecological, economic and social. Focusing on using fewer resources and producing fewer emissions.
We only stock products made from sustainable materials.

[H3] ✓ Fairly Made
Fair-trade certifications offer consumers a tool to reduce poverty through their everyday consumption practices. It offers producers a better deal and commercial terms and promotes fair wages.
We only stock products/brands that can offer proof about who/how their items are made.

[H3] ✓ Vegan / Cruelty-Free
100% cruelty free products which have been made without the use of any kind of animal leather or derivatives. At Velvety believe that a product or item can't be ethical if it's not vegan.
We only stock products that are vegan & cruelty-free.

[H3] ✓ Organic Material
Raw fibres that grow without human intervention. Organic agriculture excludes the genetic modification of organisms and the use of pesticides, fertilizers, and insecticides during the production stage to reduce the negative impacts of chemicals on the soil, the health of workers and also final consumers. Examples of organic materials in the fashion industry are organic cotton, bamboo fibre and the newer fibre, tencel.
We focus on products made from organic/natural fabrics and materials.

[H3] ✓ Recycling And Ecological Use Of Resources
Recycling, upcycling or simply minimizing the impact of negative energies in the environment, reducing the consumption of water, energy, etc.
We focus on products made from recycled/upcycled fabrics and materials.
♡
These are some of the certifications we value the most:
PETA APPROVED VEGAN
FEAR WEAR FOUNDATION
FAIR-TRADE
GLOBAL ORGANIC TEXTILE STANDARD

VELVETY focuses on products which have been produced on a low or medium scale following a high ethical standard. At Velvety, we guarantee that each and every one of the products we promote are vegan and ethically made, and all our brands work to provide a sustainable product.
Some of our brands even give life to new products from other waste products or the use of organic fibers.
We believe in Vegan+Ethical+Sustainable products not only in ethical products. We truly believe that a garment can't be considered ethical if it has been produced using innocent animals to make it. Animals have a voice and we have a commitment: to be their voice. Velvety also aims to have a minimal impact on the environment and ensures that all material used, such as craft paper for our packaging and stationery in our office, is 100% recycled or sourced from sustainable materials and companies.

In light of the current environmental crisis, each one of us should be looking for ways we can save our animals and help keep our planet healthy and beautiful for years to come. And what better way to do good for our world than by making ethical purchases and looking good in beautiful vegan clothing and accessories? From cruelty-free dresses, shirts, pants and underwear to our own handmade eco soy candles, beauty products, handbags and accessories, discover stylish and sustainable products from Velvety.
[H3] The place to go for ethical clothing in Australia
Not only are the brands we stock committed to ethical and cruelty-free production of clothing and accessories, but they're also committed to fair trade working practices. Made under excellent working conditions, you can rest assured that all of our products have been crafted with compassion and respect for animals, humans and the planet. Featuring women’s clothing brands such as Nich, Wilga Clothing, Seaside Tones and Odalux and unisex/men’s clothing brands such as Comazo, Sorella Organics and Armedangels, you’ll find a wide range of sustainable clothing in Australia online at Velvety.
[H3] Sustainable shoes and accessories for you
While we stock a vast collection of vegan clothing in Australia, we also have thoughtfully crafted shoes and accessories. From ethically-made and 100% vegan bags to our sustainably sourced vegan shoes and cruelty-free beauty products, you can complete every outfit with sustainable items from Velvety that speak to your unique personality and sense of style.
[H3] Browse our entire range today
Fast fashion has caused significant environmental degradation to our planet, however, at Velvety, we've woken up to the harsh truth. Our thoughtfully curated selection of clothing has been crafted to ensure the well-being of animals, the environment and humans. Whether you’re looking for up-cycled, fairly-made, organic or vegan clothing, accessories, shoes and beauty products, you can count on us for a range of well-made and stylish products just for you. Browse our range online today and enjoy free shipping within Australia on all orders over $250.

[H3] FAQs
[H3] Who is Velvety?
Founded by Australian mum and longtime vegan, Lorena Estelle, Velvety was formed to provide men and women with sustainable and ethically made vegan clothing and products, all in one place. From our clothing to our handbags, accessories, beauty products and handmade eco soy candles, Velvety’s range of products and brands have been made with only good intentions for our planet, animals and people. For more information about Velvety, read more about us online.
[H3] Do you offer delivery within Australia?
Yes! We deliver all of our products within Australia and the rest of the world. To enjoy our carbon-neutral delivery in Australia, simply add the products that you wish to purchase to your cart online, checkout and pay with one of our payment options. All of our deliveries are packaged in fully compostable packaging and will be delivered within 1-5 working days to metropolitan locations.
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Who We Are |...

[H1] Velvety, Ethical, Vegan & Sustainable Fashion

[H2] About Velvety
Velvety was born from a feeling that many of us know deeply:that the world could be kinder, fairer and more conscious — and that we each have a role to play in that change.
Created by Lorena Estelle, Velvety began over 7 years ago as a small but meaningful project with a big dream: to bring together beautiful, ethical and vegan fashion for women and men in one place, without compromising on values.
What started as a curated online shop soon grew into something much bigger — a community of conscious consumers and responsible brands from all over the world, united by compassion for animals, respect for people and care for the planet.
[H2] A New Chapter for 2026
As Velvety grows, so does its purpose.
In 2026, the project is evolving into what it was always meant to become:a global marketplace and directory dedicated to vegan, ethical and sustainable brands.
Instead of stocking and reselling products, Velvety now focuses on giving ethical brands a voice, visibility and space to grow — while helping conscious consumers discover them with clarity and trust.
This change allows Velvety to:
Support more brands without encouraging overproduction
Reduce waste and unnecessary stock
Focus on connection, transparency and impact
Build a long-lasting platform for conscious living
Velvety is no longer just a shop.It is becoming a meeting point, a movement, and a reference space for those who believe that what we buy should reflect who we are.
[H2] Founded With Heart
Velvety is founded and run by a neurodivergent woman who finds joy in creating constant change by questioning the status quo of society, which seems to be forgetting about the most important values that keep us together, empathy and respect for each other.
Becoming vegan opened Lorena’s eyes to the realities behind the meat industry — and soon after, to the hidden truths of fast fashion. The exploitation, the suffering, the environmental damage.
She couldn’t look away.
“Once you see the truth, you can’t unsee it.I knew I had to do something — for the animals, for the workers, for the planet, and for the people who wanted to choose better but didn’t know where to start.”— Lorena
Velvety was created as a response to that calling.
[H2] What Velvety Stands For
At Velvety, you will discover thoughtfully curated:
Fashion, handbags and accessories
Beauty and lifestyle products
Home and everyday essentials
All shared with one promise: they are cruelty-free, consciously made and aligned with our values.
Most brands featured on Velvety are 100% vegan. Some are included because, even if not every product in their range is vegan, they share a deep commitment to ethical production, fair work and sustainability. Transparency always comes first.
[H2] Our Values
[H3] We want a better world.
[H3] We need a better world.
We believe in living with intention.
We step away from fast fashion, disposable trends and mindless consumption — and move towards what lasts.
We honour:
What is made with care
What respects human hands and animal lives
What belongs to the present without harming the future
We believe beauty should never come at the cost of suffering.
[H2] Ethics Before Everything
As a vegan-led platform, Velvety is guided by responsibility.
Every product promoted through Velvety must be:
Vegan and cruelty-free
Ethically produced
Made with respect for people and the planet
Whenever possible, we highlight certifications such as Fair Trade, PETA-Approved Vegan and eco-conscious materials — because informed choices create real change.
[H2] Slow Fashion & Giving Back
Velvety proudly supports slow fashion and stands with the #WhoMadeMyClothes movement.
Each year, a percentage of our profits is donated to animal sanctuaries across Australia, supporting those who cannot speak for themselves and reminding us why this work matters.
[H2] Why Velvety Exists
Velvety exists to remind us that values still matter.
Compassion can be powerful.Conscious choices create ripple effects.Fashion and lifestyle can be beautiful without being harmful.
Velvety is not just a marketplace.It is an invitation to consume less, choose better, and live more gently.

[IMG: lorena-estelle-velvety-ethical]
[H5]

[H3] FEATURED
POSTChances are you’ve been looking for a one-stop sustainable fashion marketplace, where you can buy your favourite pieces of clothing from different brands without having to double-check everything before you click “add to cart”.
Buying ethically is not always easy. Especially when it comes to sustainable online shopping.
It definitely takes more time and effort to be a conscious shopper than one that just buys anything without taking into consideration the impact on the environment, people and animals.READ MORE

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[H4] 9 Eco-Friendly Furniture Options for...

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[H4] The Latest Trends in Bridal...