Training Example: Zoo York (Iconix International) – Review the Data, Give Your Score & Compare to the Real AI Evaluation

PRIVACY POLICY
ABOUT THIS PRIVACY POLICY
Thank you for visiting our website (“Website“).  The Website is operated by Iconix International, of 1450 Broadway, 22nd Floor, New York, NY 10018 (“we“, “us“, “our” and “ourselves“).  The Website is not intended for children under the age of 13 and we do not knowingly collect Personal Information relating to children.
We take the privacy of our Website users and customers seriously.  This privacy policy (“Privacy Policy”), which we may update from time to time, explains what personal information (“Personal Information“) is collected from and about you via the Website, what we do with that information and how we protect it.  It will also tell you about the rights you have in respect of the Personal Information we retain.  We are the data controller and responsible for your Personal Information.
This policy was last updated on 11 January 2022.
You can contact us with any queries about this policy or how we use your Personal Information by writing to us at [email protected].  You can also contact our data protection manager at [email protected].
When you register as a user of the Website or otherwise submit your Personal Information via the Website, including by uploading any content containing your Personal Information (for example by placing an order with us, submitting an enquiry to us or completing a form to request we contact you), we shall process your Personal Information only for the purposes and by the means set out in this Privacy Policy.  You should ensure that you have read and understood this Privacy Policy together with the Website Terms (of which this Privacy Policy forms part) before submitting your Personal Information to us.
INFORMATION COLLECTED
We may collect your name and contact details if you use certain features on our Website. We may also collect your card/payment details if you place an order with us.  We do not collect any sensitive personal data (data relating to your racial or ethnic origin, political opinion, religious beliefs, health etc.).  Further details of the information we collect and when/how we collect this is set out in the table below.
We collect Personal Information about you via the Website when:
Collection Method
Personal Information Collected
You create an account with us using the Website.
Name, title, phone number (if provided), email address, home address and details of products you have purchased from us.
You upload content to the Website.
Any Personal Information included in such uploaded content (including your name, image etc.).
You submit online forms to us, including by the “Contact” page.
Name, email address, phone number and any Personal Information contained in your message.
You make any purchases through the Website.
Name, email address, billing address, postal address, clothing/shoe size, payment details and details of the products you have purchased from us.
You take part in online surveys or competitions on the Website or any third party site affiliated with us.
Name, email address and any other Personal Information required for entry.
Every time you email us your details or correspond with us in other ways.
Name, email address, address and any other Personal Information contained in such communication(s).
You subscribe to our newsletter using the Website.
Name and email address.
You browse our Website.
IP address, login data (to the extent you create an account with us), browser type and version, time zone setting and location, browser plug-in types and versions and operating system and platform.
You should ensure that any Personal Information you provide to us via the Website is true, accurate, current and complete. Please let us know if any of your Personal Information changes by using the contact details above.
When you submit your Personal Information via the Website we will process and store your Personal Information in accordance with this Privacy Policy.
WHAT WE DO WITH YOUR PERSONAL INFORMATION
We use your name, contact details and any card/payment details you give to us to provide our products/services to you.  We may also use your name and contact details to send you details of our products, events and services we think may be of interest to you.  Further details of how we use your Information and our lawful basis for doing so is set out in the table below.
By disclosing your Personal Information to us, you confirm that you agree to the terms of this Privacy Policy.  We may obtain, hold and use the Personal Information you provide to us (as set out above) for the following reasons (and have set out next to each reason our lawful basis for such processing):
Personal Data
Purpose of Processing
Lawful Basis
Name, title, phone number (if provided), email address and home address.
To register your Personal Details for an account with us and notify you when we update our privacy policy or terms and conditions.
Our performance of our contract with you.
Any Personal Information included in content you upload to the Website (including your name, image etc.).
To enable you to use any interactive features of the Website, including uploading content, when you choose to do so.
Your consent, unless we notify you that another lawful basis applies for a particular feature.
Name, email address, phone number and any other Personal Information contained in your enquiry/request.
To deal with your enquiries and requests.
Necessary for our legitimate interests of providing high quality customer service to you and dealing with your requests.
Name, email address, clothing/shoe size, billing address, postal address, payment details and details of the products you have purchased from us.
To enable us to process any orders you place using the Website and fulfil, or to allow our third party licensees (see below) to fulfil, your order for products and services. We will also use these details to process payment.
Our performance of our contract with you.
IP address, login data (to the extent you create an account with us), browser type and version, time zone setting and location, browser plug-in types and versions and operating system and platform.
For quality control, administration of the Website and to ensure that we can provide you with the best possible service.
Necessary for our legitimate interests of managing, maintaining and improving our Website and business and, where necessary pursuant to applicable laws, your consent.
IP address, login data (to the extent you create an account with us), browser type and version, time zone setting and location, browser plug-in types and versions and operating system and platform.
To use data analytics to measure the effectiveness of and improve our Website and to share aggregated (anonymised) data with our third party licensees to assist them in improving their sales channels.
Necessary for our legitimate interests of managing, maintaining and improving our Website and business and, where necessary pursuant to applicable laws, your consent.
Name, email address and any other Personal Information required for entry to research, survey or competition.
To carry out market research, surveys and competitions.
Necessary for our legitimate interests of evaluating our business strategy, getting to know our customers and target market and improving our business (and Website).
Name, email address and details of products/services purchased by you.
To provide you with information, by email and SMS, about products/services that we think may be of interest to you.
Necessary for our legitimate interests of communicating with our customers and providing updates in respect of new products/services we offer.
Name and email address.
To send you our newsletter by email.
Your consent.
We only keep your Personal Information for as long as is necessary and you have the right (in certain circumstances) to request that we delete such information.
You should be aware that any information or material you post in public areas on the Website (such as message boards) may be seen, collected and used by others, and may result in unsolicited messages from other users or parties.  Alas, we cannot control this; you post at your own risk.  Please see the Website Terms for further information.
We will only use your Personal Information for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose.  If we need to use your Personal Information for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.  Please note that we may process your Personal Information without your knowledge or consent where this is required or permitted by law.
MARKETING
We may send you marketing communications by post, SMS, email and/or telephone about our products, services and events which we think may be of interest to you.  You can unsubscribe from receiving these communications at any time by notifying us using the details below or following the link in our emails.
As set out above, we may use your Personal Information to provide you with marketing information that you request or that we feel may interest you. We will do this by post, SMS, email or telephone as set out in this Privacy Policy.
We may contact you by email and/or SMS with information about products and services that are similar to those we have previously provided to you.
You may ask us at any time not to use your Personal Information for marketing purposes by contacting us at [email protected] or texting “STOP” in the case of SMS.
If you wish to unsubscribe from emails and/or other communications sent by us, you may do so at any time by clicking on the “unsubscribe” link that appears in our email messages or by contacting us at [email protected].
DISCLOSURE OF YOUR PERSONAL INFORMATION
We do not sell any of your Personal Information.  We may need to share your Personal Information with our group companies, licensees and service providers but will (subject to very limited exceptions) do so only for the purpose of our contract with you, including providing any requested products/services to you (please see below for further details).  Any sharing of your Personal Information is carried out in a safe and secure way.
We may share or transfer your Personal Information and non-personally identifiable information to:
our group companies (and to our/their successors in title) who may be based overseas and who we need to share your Personal Information with in order to perform our contract to provide products/services to you and (in respect of aggregated data) to improve the business performance of our group;
our third party licensees who may be based overseas and who we need to share your Personal Information with in order to perform our contract to provide products/services to you;
third parties that provide services to us and/or who we engage to process Personal Information on our behalf (please see below for further details);
third parties if we buy or sell any company or assets;
our professional advisers including lawyers, bankers, auditors and insurers who provide professional services to us (or our group companies); and
regulatory authorities (to the extent required by law or regulation).
We may share or transfer your Personal Information to the following categories of third party service providers/processors:
our IT service provider (who is based in the United States);
our email storage system/server provider (which is hosted in the United States);
our CMS application providers;
our payment processors;
our secure shredding providers; and
our marketing agencies.
We will not disclose your Personal Information to any other third parties except when:
we believe in good faith that, amongst other things, disclosure is necessary to lessen or prevent:
a serious and imminent threat to your life, health or safety; or
a serious threat to public health or public safety; or
unlawful activity has been, is being or may be engaged in; in such circumstances we may use or disclose your Personal Information as a necessary part of our investigation of the matter or in reporting our concern to relevant persons or authorities; or
enforcing or applying our Website Terms or any other agreements or to protect our rights or the rights of a third party; or
required or authorised by or under law (including, without limitation, Sarbanes Oxley Act audits),
in each case, we shall only disclose such Personal Information as is necessary to satisfy the purpose of such disclosure.
We will not sell or rent your Personal Information to third parties without your consent. We require all third parties to respect the security of your Personal Information and to treat it in accordance with the law.  We do not allow our third party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
TRANSFERS OF YOUR PERSONAL INFORMATION OUTSIDE THE EUROPEAN ECONOMIC AREA
As we are a global organisation, we may transfer your Personal Information outside the European Economic Area but only for the purpose of our contract with you, including providing our products/services to you and with appropriate safeguards in place.
As we are a US led company, our group companies, licensees, representatives (including clubs, sports people, spokespersons and related parties) and other third parties (to the extent we have identified at section 5 above) we may transfer your Personal Information to in accordance with this Privacy Policy may be located in countries both inside and outside the European Economic Area (the “EEA”).
Although countries outside the EEA may not require the same level of protection of Personal Information as countries within the EEA, we always demand that our group companies, licensees, partners and other third parties adhere to the same procedures that we follow ourselves with respect to your Personal Information, including this Privacy Policy.  We do this by ensuring at least one of the following safeguards is implemented:
The country to which the Personal Information is being transferred has been deemed to provide an adequate level of protection for Personal Information by the European Commission.
We may use specific contracts (or certification schemes) approved by the European Commission which give Personal Information the same protection it has in Europe.
If you would like further information about the measures we take to protect your Personal Information when it is transferred outside of the EEA, please contact us using the details set out above.
USE OF COOKIES
The Website uses “cookies” to help improve your online experience by identifying you as a user without needing to ask for details each time you visit the Website.
A cookie is a text-only string of information that a website transfers to the cookie file of