Training Example: Aviva Ireland – Review the Data, Give Your Score & Compare to the Real AI Evaluation

Industry Context — Common BS Fingerprints in Financial Services, Banking & Insurance
Generic Claims: securing your financial future, trusted with billions, personalized financial solutions, your money is safe with us…
Red Flags: no FCA registration number displayed, guaranteed investment returns, hidden fees or commission structures, no risk warnings on investment content…
Semantic Drift Patterns: homepage claims independent advice but services page shows restricted panel, claims bespoke solutions but offerings are standard off-the-shelf products, homepage targets high-net-worth but minimum investment is low, claims whole-of-market but only distributes own products…
Proof Expectations: FCA registration number with link to register, specific qualifications (DipPFS, ACII, CFA, CFP), published fee schedule or charging structure, named team with verifiable regulatory record…

Aviva Ireland

(https://aviva.ie) 📸 Data Snapshot: June 21, 2026

Analyze the raw signals below. How would a machine score this business’s credibility?

Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.

🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Insurance, Protection, Retirement & Driving School – Aviva Ireland (https://aviva.ie)
Title

Insurance, Protection, Retirement & Driving School – Aviva Ireland

Meta

Aviva Insurance Ireland: From car, home, health, and travel to life and mortgage protection, we

H1 Aviva Insurance
H2 Products, useful tools and information
H2 MyAviva makes it easy
H2 New from Aviva
H2 Aviva Telematics car insurance
H2 Health insurance from Level Health
H2 Complete peace of mind
H2 Footnotes
H2 Login or register
H2 Site navigation
H2 Footer
H3 Car insurance
H3 Home insurance
H3 Mortgage protection
H3 Income protection
H3 Travel insurance
H3 Car Insurance
H3 Home Insurance
H3 Life & Mortgage Protection
H3 Travel Insurance
H3 More Insurance
H3 Pensions & Investments
H3 Aviva Driving School
H3 Pensions
H3 Savings and Investments
H3 Need support
H3 Under-insurance and your home
H3 Aviva's sustainability ambition
H3 Insurance
H3 Driving School
H3 Protection
H3 Pensions
H3 Investments
H3 Contact us
H3 About us
H3 Products
H3 Other Links
H3 Social
H3 Legal
H3 Copyright
H4 Car
H4 Home
H4 Life
H4 More
H4 Car Online Discount
H4 Get support
H4 Get started
H4 Learn more
H4 Driving School Offer
H4 Get support
H4 Income Protection
H4 Mortgage Protection
H4 Life Insurance
H4 Existing Customers
H4 Mortgage Protection from €10 per month
H4 Get support
H4 Pensions
H4 Retirement
H4 Existing Customers
H4 Fund Resources
H4 Get Advice
H4 Get support
H4 Savings and Investments
H4 Investment Options
H4 Existing Customers
H4 Fund Resources
H4 Get Advice
H4 Get Support
H4 Get support
NAV_HEADING_REPEATED_BODY Life Customer Service – Aviva Ireland (https://aviva.ie/about-and-support/life-customer-service/)
Title

Life Customer Service – Aviva Ireland

Meta

All the information you need for life & pensions queries with Aviva. Avail of 24/7 access to view and manage your Life and Pensions policies online.

H1 Life & Pensions
H2 Explore page
H2 Manage your policies online
H2 How to guide for Aviva Online Service Centre
H2 Group Pensions Online
H2 MyAviva Life & Pensions
H2 Life Claims
H2 Need a bit of extra support
H2 Here are some ways we can provide extra help:
H2 Experiencing financial difficulties?
H2 Other organisations that can provide help
H2 FAQ's
H2 Where can I find the current value of my policy?
H2 How do I change my address?
H2 Is my policy still suitable for me?
H2 How do I cancel my policy?
H2 How do I change the bank account you collect my premiums from?
H2 How do I change the date you take my direct debit on?
H2 How do I make a payment with Electronic Fund Transfer (EFT)?
H2 I have received a letter about an unclaimed policy. What should I do next?
H2 I’m approaching retirement age, what should I do?
H2 Can I nominate someone to assist me with my policy as a Trusted Contact Person?
H2 Making a Complaint
H2 Annual and Terminal Bonus details
H2 Contact Us
H2 Contact Us Form
H2 Login or register
H2 Site navigation
H2 Products, useful tools and information
H2 Footer
H3 Aviva Online Service Centre
H3 Transcript 
H3 EFT Payments to Aviva's AIB Accounts
H3 Death claims
H3 Specified Illness claims
H3 Income protection claims
H3 Cash Requests
H3 Existing customers
H3 Landline
H3 Need to make a claim
H3 Insurance
H3 Driving School
H3 Protection
H3 Pensions
H3 Investments
H3 Car Insurance
H3 Home Insurance
H3 Life & Mortgage Protection
H3 Travel Insurance
H3 More Insurance
H3 Pensions & Investments
H3 Contact us
H3 About us
H3 Products
H3 Other Links
H3 Social
H3 Legal
H3 Copyright
H4 Car
H4 Home
H4 Life
H4 More
H4 Car Online Discount
H4 Get support
H4 Get started
H4 Learn more
H4 Driving School Offer
H4 Get support
H4 Income Protection
H4 Mortgage Protection
H4 Life Insurance
H4 Existing Customers
H4 Mortgage Protection from €10 per month
H4 Get support
H4 Pensions
H4 Retirement
H4 Existing Customers
H4 Fund Resources
H4 Get Advice
H4 Get support
H4 Savings and Investments
H4 Investment Options
H4 Existing Customers
H4 Fund Resources
H4 Get Advice
H4 Get Support
H4 Get support
NAV_HEADING_REPEATED_BODY Insurance Claims | Car, Home, Travel and Life – Aviva Ireland (https://aviva.ie/claims/)
Title

Insurance Claims | Car, Home, Travel and Life – Aviva Ireland

Meta

We make it easy to make an insurance claim. Simply click through, contact us via the online form, email or phone.

H1 Make a claim
H2 Explore page
H2 Car insurance claims
H2 Home insurance claims
H2 Life insurance claims
H2 Other insurance claims
H2 Login or register
H2 Site navigation
H2 Products, useful tools and information
H2 Footer
H3 Accident
H3 Theft Claim
H3 Fire Claim
H3 Accident
H3 Car insurance
H3 Breakdown assist
H3 Windscreen claims
H3 Make a claim online
H3 Home insurance
H3 Help in a Home Emergency
H3 Death claims
H3 Specified Illness claims
H3 Income protection claims
H3 Cash Requests
H3 Travel insurance
H3 Personal accident
H3 Insurance
H3 Driving School
H3 Protection
H3 Pensions
H3 Investments
H3 Car Insurance
H3 Home Insurance
H3 Life & Mortgage Protection
H3 Travel Insurance
H3 More Insurance
H3 Pensions & Investments
H3 Contact us
H3 About us
H3 Products
H3 Other Links
H3 Social
H3 Legal
H3 Copyright
H4 Car
H4 Home
H4 Life
H4 More
H4 Car Online Discount
H4 Get support
H4 Get started
H4 Learn more
H4 Driving School Offer
H4 Get support
H4 Income Protection
H4 Mortgage Protection
H4 Life Insurance
H4 Existing Customers
H4 Mortgage Protection from €10 per month
H4 Get support
H4 Pensions
H4 Retirement
H4 Existing Customers
H4 Fund Resources
H4 Get Advice
H4 Get support
H4 Savings and Investments
H4 Investment Options
H4 Existing Customers
H4 Fund Resources
H4 Get Advice
H4 Get Support
H4 Get support
NAV_HEADING_REPEATED_BODY_FOOTER Mortgage Protection Insurance Quote Ireland – Aviva Ireland (https://aviva.ie/protection/mortgage-protection-insurance/)
Title

Mortgage Protection Insurance Quote Ireland – Aviva Ireland

Meta

Protect your home from as little as €10 a month online with Aviva’s mortgage protection insurance. Competitive quotes with great benefits included as standard.

H1 MORTGAGE PROTECTION INSURANCE
H2 Get Mortgage Protection
H2 Explore page
H2 What is mortgage protection insurance?
H2 How does mortgage protection work?
H2 Mortgage Protection Insurance – Expert Advice
H2 Mortgage protection insurance cover features
H2 Mortgage protection insurance quotes
H2 Why choose Aviva for mortgage protection insurance?
H2 Contact us
H2 Policy details
H2 Learn more about Mortgage protection insurance
H2 7 Common Mortgage Protection Insurance Myths Debunked
H2 You may also be interested in…
H2 Footnotes
H2 Login or register
H2 Site navigation
H2 Products, useful tools and information
H2 Footer
H3 Expert advice
H3 Easy paperwork
H3 Aviva Care
H3 Additional cover
H3 Do you already have mortgage protection with us?
H3 Should you buy from your lender?
H3 Steps to take before switching
H3 Pre-existing conditions
H3 Transcript 
H3 Aviva Care
H3 Talk to us today!
H3 Aviva Life & Pensions Ireland existing customers
H3 For a new quote, contact Aviva Direct
H3 Life insurance
H3 Income protection
H3 Specified illness cover
H3 Insurance
H3 Driving School
H3 Protection
H3 Pensions
H3 Investments
H3 Car Insurance
H3 Home Insurance
H3 Life & Mortgage Protection
H3 Travel Insurance
H3 More Insurance
H3 Pensions & Investments
H3 Contact us
H3 About us
H3 Products
H3 Other Links
H3 Social
H3 Legal
H3 Copyright
H4 Contact Aviva Life & Pensions Ireland customer service team
H4 Mortgage Protection Insurance Checklist
H4 How to pay off mortgage early?
H4 Car
H4 Home
H4 Life
H4 More
H4 Car Online Discount
H4 Get support
H4 Get started
H4 Learn more
H4 Driving School Offer
H4 Get support
H4 Income Protection
H4 Mortgage Protection
H4 Life Insurance
H4 Existing Customers
H4 Mortgage Protection from €10 per month
H4 Get support
H4 Pensions
H4 Retirement
H4 Existing Customers
H4 Fund Resources
H4 Get Advice
H4 Get support
H4 Savings and Investments
H4 Investment Options
H4 Existing Customers
H4 Fund Resources
H4 Get Advice
H4 Get Support
H4 Get support
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://aviva.ie) Insurance, Protection, Retirement & Driving School – Aviva Ireland
[H1] Aviva Insurance
15% car insurance discount when you buy onlineFootnote 1 Get a car quote About car insurance
[H3] Car insurance
More information  for Car insurance Get a quote  Get a quote for car insurance Renew car insurance  Renew your car insurance policy Retrieve car quote  Retrieve your car insurance quote I'm an existing customer  I'm an existing customer for car insurance
[H3] Home insurance
More information  for Home insurance Get a quote  Get a quote for home insurance Renew home insurance  Renew your home insurance policy Retrieve home quote  Retrieve your home insurance quote I'm an existing customer  I'm an existing customer for home insurance
[H3] Mortgage protection
More information  for Mortgage protection Get protection  Get a quote for mortgage protection Life Insurance I'm an existing customer  I'm an existing customer for mortgage protection
[H3] Income protection
More information  for Income protection Get a quote  Get a quote for life insurance I'm an existing customer  I'm an existing customer for life insurance Make a claim  Make a claim for life insurance
[H3] Travel insurance
More information  for Travel insurance Get a quote  Get a quote for travel insurance Make a claim  Make a claim for travel insurance
[H2] MyAviva makes it easy
Your self-service portal to manage your car, home, life and pensions policies online. Log in to MyAviva
[H2] New from Aviva
[H2] Aviva Telematics car insurance
At Aviva, we know starting out on the road can be exciting and a bit daunting. That's why our Telematics car insurance (also known as Black Box Insurance) is tailored for inexperienced drivers. Whether you've just passed your test or are still on a learner permit, our Telematics insurance helps you get covered from day one. Explore Telematics & Get a Quote
[H2] Health insurance from Level Health
Level Health is Ireland’s newest and fastest growing health insurance provider, backed by Aviva and built for real life. It’s not just about hospital stays and waiting rooms; it’s about making the everyday easier with cover that fits how you really live. Footnote [2] By clicking below, this will bring you to a website operated by Level Health, so you are subject to the terms and conditions of that site. Find a plan that works for you
[H2] Complete peace of mind
Protecting our customers is about more than insurance. We've designed products that go further to keep you safe.
[H3] Aviva Driving School
Our qualified driving instructors will guide you through each step of your journey plus you can enjoy six months accompanied driver cover with lessons from Aviva Driving SchoolFootnote [3]. Get driving lessons "Read more about Aviva Driving School" Activate Accompanied Driving Cover ""
[H3] Pensions
Aviva's regular and single contribution pension plans give you the flexibility to provide for your future. We've created a range of pensions which are straightforward and designed with you in mind - reducing and eliminating charges where possible and focusing on simplicity. View our range of pensions "Read more about Pensions"
[H3] Savings and Investments
It's always a good idea to prepare financially for life's great milestones such as buying a home, getting married or starting a family. With Aviva you have lots of investments options that will make your money work hard for you. View our investment options "Read more about Savings and Investments"
[H3] Need support
Help for new and existing customers. Find answers, manage policies and access support. About and support "Access about and support with Aviva"
[H3] Under-insurance and your home
With rising inflation and the cost of building increasing in recent years it’s never been more important to make sure your home is insured for the correct amount. Learn more about under-insurance "Read more about Under-insurance and your home"
[H3] Aviva's sustainability ambition
Sustainability is a fundamental part of Aviva’s strategy and integral to what we do as a business. Aviva is committed to playing its role in support a just transition focused on three core areas. Explore our sustainability ambition "Read more about Aviva's sustainability ambition" Back to start of main content
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SUB-PAGE (https://aviva.ie/about-and-support/life-customer-service/) Life Customer Service – Aviva Ireland
I have received a letter about an unclaimed policy. What should I do next? Read more
[H1] Life & Pensions
Answers to some of your common questions and information for logging in to view your policy Online Account Login Register for Online Account
[H2] Manage your policies online
Avail of 24/7 access to view and manage your policy information.
[H3] Aviva Online Service Centre
With Aviva Online Service Centre you're in charge of your policies: Access policy details Update contact or bank details Request a tax certificate Pay outstanding premiums View policy documents and other correspondence Access a range of tools & calculators Online Account Login "" Register for Online Account "" Forgot registration number / PAC ""
[H2] How to guide for Aviva Online Service Centre
Watch our how to guide on everything Aviva Online Service Centre from logging in, registering, updating contact details and paying outstanding premiums. JavaScript is required to use features on this page, but is not currently available; please try again.
[H3] Transcript
00:00:07 Welcome to the Aviva Online Service Centre where you can manage your Aviva Life & Pensions policies. The online service centre is available on www.aviva.ie/customer-service If you have your user details you can input them and login, otherwise select register to create a new online account. 00:00:33 When registering you will be asked to submit the following details. If you have already provided an email address to us, please use this email address when registering for the online service centre. Once complete, click on the Submit button. You will receive two emails within 24 hours, one with your registration number, and a separate e-mail confirming your personal access code.  00:01:01 To log in, enter your 8-digit registration number, your date of birth in the format day, month, year and the requested digits from your personal access code. 00:01:15 Once logged in you will see your policies displayed on the home screen. Across the top of the home screen, you have several options: My Services allows you to: ·         Change your premiu ·         Update your contact details ·         Pay premium arrears ·         Request a tax cert ·         Change your bank details ·         Submit a query For regular premium pension and investment policies you can amend your premium by selecting change my premium from the My Services menu. Just select the relevant policy, type in your new premium, and click Submit. 00:02:00 Under update my contact details, you can edit your contact details by clicking Edit Details and inputting the revised information. You will be asked to submit a number from your personal access code before you can submit these changes. If you have any policies that are jointly owned, we will require written instruction from both lives assured to amend the address. 00:02:27 You can pay outstanding premiums using the Pay My Premium Arrears option. Under My Services you can also request a Tax Certificate on relevant policies, just select the required policy number(s) and click Submit. 00:02:49 Change my Bank Details allows you to update the bank account for any Direct Debit collections on your policies. You will be able to see which policies are linked to each mandate. To Submit a query directly to our Customer Service Team select Submit a query and fill in the required fields. 00:03:15 My Policies allow you to access information on your policies. Simply click on the policy number you wish to view. Policy information is displayed in the following tabs: ·         General details ·         Values ·         Life Assured Details ·         Payments ·         Documents The General Details tab displays basic information about your policy  The Values tab contains information on any fund value in the policy, including the fund or funds in which the policy is invested. You can modify these funds by clicking on Change Your Investment Fund Split. Once you click on Change Your Investment Fund Split you will be directed to this screen. All the funds available to your policy will be listed. Clicking on the fund name will open a fact sheet providing more detailed information on the fund.  Once you have made your selection, simply adjust the percentage on the right-hand side and click Submit. Confirmation will be sent once your switch has been processed. Visit the online service centre www.aviva.ie/customer-service. The Payments screen displays premiums applied to your policy.  Under the Documents tab you will find correspondence issued to you for that policy. On your home page you will find a quick link to all documents issued under all your policies, a link to our customer service web page and other tools and calculators. 00:05:13 Video ends
[H2] Group Pensions Online
For members, employers or trustees of Aviva group pension schemes. Log in to Group Pensions ""
[H2] MyAviva Life & Pensions
Historical documents and information on your Aviva policy Log in "" Register ""
[H3] EFT Payments to Aviva's AIB Accounts
The Aviva account you should use will depend on the type of policy that you have. Please note that the following policies use a different AIB account: Group Pensions Executive Pensions taken out before August 2020 Corporate Master Trust Schemes Download Guide to Electronic Fund Transfers ""
[H2] Life Claims
[H3] Death claims
We know this is a difficult time and we'll deal with your claim as smoothly as possible. Learn more "Read more about Death claims"
[H3] Specified Illness claims
Our dedicated claims team is ready to help make your claims process hassle-free. Learn more "Read more about Specified Illness claims"
[H3] Income protection claims
You've got enough to worry about. Let our dedicated claims team help you out. Learn more "Read more about Income protection claims"
[H3] Cash Requests
Need more information on full or part cash requests? Learn more "Read more about Cash Requests"
[H2] Need a bit of extra support
We understand that life doesn’t always go to plan, and some customers may face difficult situations – whether short-term or ongoing – that make it harder to manage their policy. If this sounds like you, please let us know. We're here to support you. If you're comfortable sharing your circumstances, we'll listen with care and respect. With your permission, we may securely record the relevant details, so you won’t have to explain your situation more than once. This helps us offer a consistent and personalised support whenever you get in touch. Anything you share with us will be treated in confidence and handled with sensitivity.
[H2] Here are some ways we can provide extra help:
I have a visual impairment We can provide your documents in Braille, audio or large print. English is not my first language If you need language support, let us know. With over 23,000 employees across Aviva globally, we may be able to connect you with someone who speaks your language. I'm not comfortable using digital technology  No problem. We can help you set up your online account over the phone. Just call us - we'll take care of it and explain how it works. You can also watch our video, which shows how to: Log in to your account Update your contact details Pay outstanding premiums Check the value of your policy A transcript of the video is also available. And don’t worry – if you still aren’t comfortable using your online account, you don’t have to use it. We can still send all your documents to you by post.  I want to nominate a trusted contact person If you’d like someone you trust to speak to us on your behalf, we can arrange that. Just get in touch and we’ll guide you through the process.
[H2] Experiencing financial difficulties?
If you are experiencing financial difficulties, there may be options available to help you manage your policy. Your financial broker is the best person to speak to first. They can offer professional advice and may be able to help you find options that better suit your current circumstances, such as taking a break from paying your premiums or altering your protection cover to better suit your current needs. If you don’t have a financial broker, you can find one on the Brokers Ireland website. You can also get in touch with the Money Advice and Budgeting Service (MABS) who provide a free and confidential service.
[H2] Other organisations that can provide help
Irish Deaf Society   Mental Health Ireland   Age Action  Vision Ireland  Samaritans Ireland  Inclusion Ireland - The National Association for People with an Intellectual Disability The Alzheimer Society of Ireland  Citizens Information
[H2] FAQ's
[H2] Where can I find the current value of my policy?
Secure online access is available. You can access your policy value here. Your yearly statement will also be avialable on our Online Service Centre. The prices of most our funds are updated regularly on our website. You can also compare funds, review fund performance and view fund information.
[H2] How do I change my address?
For single life policies you can change your address on here. For joint policies we will need confirmation from both policy owners to change your address. Alternatively you can send us a signed instruction confirming your new address – this can be scanned and sent to us by email or sent by post to our office. Email            csc@aviva.com Address        Aviva Life & Pensions, Building 12, Cherrywood Business Park, Loughlinstown, Co. Dublin, D18 W2P5.
[H2] Is my policy still suitable for me?
Check the suitability of your policy.  There is a risk that your insurance policy, particularly if it is a medium- or long-term product, may become less suitable, or entirely unsuitable, for you over time. This can happen for a variety of reasons, such as:    your savings, investment or protection needs may change, your attitude to risk may be different now, your personal or financial circumstances may have changed, changes to your sustainability preferences equivalent products with lower charges or better fund options become available   Your financial broker is there to provide you with ongoing financial advice and assess the ongoing suitability of your insurance products. It is important that you regularly engage with your broker to review your insurance products to ensure they continue to meet your needs and to get appropriate advice, especially if your circumstances have changed. If you do not have a financial broker, you can find one on Brokers Ireland: https://brokersireland.ie/
[H2] How do I cancel my policy?
You can send us a signed instruction confirming you wish to cancel your policy– this can be scanned and sent to us by email or sent by post to our office. Email            csc@aviva.com Address        Aviva Life & Pensions, Building 12, Cherrywood Business Park, Loughlinstown, Co. Dublin, D18 W2P5. We would recommend you speak to your financial advisor before cancelling any protection policy. Please note: If you have a joint policy we need confirmation from both policy owners to cancel your policy.
[H2] How do I change the bank account you collect my premiums from?
For single life policies you can change your Direct Debit here. For joint policies we will need confirmation from both policy owners this can be sent to us by email or sent to us by post to our office. Email             csc@aviva.com Address        Aviva Life & Pensions, Building 12, Cherrywood Business Park, Loughlinstown, Co. Dublin, D18 W2P5.
[H2] How do I change the date you take my direct debit on?
You can send us a signed instruction confirming you wish change the date– this can be scanned and sent to us by email or sent by post to our office. Email            csc@aviva.com Address        Aviva Life & Pensions, Building 12, Cherrywood Business Park, Loughlinstown, Co. Dublin, D18 W2P5.
[H2] How do I make a payment with Electronic Fund Transfer (EFT)?
Electronic Fund Transfer (EFT) is a quick, easy and secure way to send us money. Paying by EFT means that money can be transferred directly from your account to ours, quickly, easily and securely. Electronic Fund Transfer Guide
[H2] I have received a letter about an unclaimed policy. What should I do next?
Read more
[H2] I’m approaching retirement age, what should I do?
You can download our Retirement Guide here but should also speak with your Financial Advisor.
[H2] Can I nominate someone to assist me with my policy as a Trusted Contact Person?
You can nominate a trusted person by completing the Trusted Contact Person Nomination form. View all FAQs ""
[H2] Making a Complaint
A guide to making a Complaint We’re sorry you’ve had to make a complaint. We try to do everything we can to make sure you get the best possible service and we really value your feedback. We’ll always listen to your complaint, think about how you would like us to resolve it and make sure you are happy with how we handle it. We would like to make it as easy as possible for you to make your complaint. You can make your complaint here online You can call us on 1800 159 159 or 01 8987950. We are open Monday to Friday 9am to 5pm You can write to our Customer Experience department – Aviva Life & Pensions Ireland, Building 12, Cherrywood Business Park, Loughlinstown, Co. Dublin, D18 W2P5. To help us deal with your complaint, please tell us your policy number and contact details.
[H2] Annual and Terminal Bonus details
Here are the most recent Annual and Terminal bonus declarations. Bonus Declaration July 2024 Series 3 & 4 Bonus Declaration July 2024 Series 7 & 8 Bonus Declaration July 2024 - Unitised With Profits Bonus Declaration July 2024 - Ex CGU
[H2] Contact Us
We want to make contacting us as easy as possible. You can contact us by phone, online form or post! You can also drop into us at our office in Dublin.
[H3] Existing customers
1800 159 159
[H3] Landline
01 898 7950 Monday: 9:00a.m. - 5:00p.m. Tuesday: 9:00a.m. - 5:00p.m. Wednesday: 10:00a.m. - 5:00p.m. Thursday: 9:00a.m. - 5:00p.m. Friday: 9:00a.m. - 5:00p.m. Saturday - Sunday: Closed
[H2] Contact Us Form
Submit your query by using our online form. Submit request
[H3] Need to make a claim
If you need to make a claim, you’ll find our contact numbers in the link below. Making a claim "How to make a life claim" Visiting our office Our office is located at Building 12, Cherrywood Business Park, Loughlinstown, Co. Dublin, D18 W2P5. We operate hybrid work practices, so to make sure you get the best experience when you visit, please call us first on 1800 159 159 to arrange your visit. Important Note: We do not sell Life and Pension products directly to customers or offer financial advice. If this is what you need, please contact a financial broker. Back to start of main content
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SUB-PAGE (https://aviva.ie/claims/) Insurance Claims | Car, Home, Travel and Life – Aviva Ireland
[H1] Make a claim
Because life can be complicated, we've made sure our claims process isn't.
[H2] Car insurance claims
To notify us of a car insurance claim, please fill in one of our online forms below and our claims team will contact you. Aviva Customer
[H3] Accident
If you are an Aviva customer and were involved in an accident, choose this option. Accident customer form "Read more about Make a claim online" Aviva Customer
[H3] Theft Claim
If your vehicle has been stolen or broken into, choose this option. Theft claim form "Read more about Make a claim online" AVIVA CUSTOMER
[H3] Fire Claim
If your vehicle has been damaged by fire, choose this option. Fire claim form "Read more about Make a claim online" With an aviva customer
[H3] Accident
If you are not an Aviva customer and were involved in an accident with an Aviva‑insured driver, choose this option. Accident third party form "Read more about Make a claim online"
[H3] Car insurance
Need to make a claim on your car insurance? We'll help you get back on the road. Use one of our contact forms or call 1800 147 147 at any time. Claiming from abroad: +353 1 89 86 400 Email: motorclaimsireland@aviva.com About car insurance claims ""
[H3] Breakdown assist
Breakdowns happen so we're right here if it happens to you. Call Breakdown Rescue: 1800 44 88 88. Breakdown in Northern Ireland, England, Scotland or Wales: +353 1 612 102 113. Explore breakdown assist ""
[H3] Windscreen claims
Need your windscreen repaired or replaced by our windscreen partner? Call 1800 147 147 at any time. Claiming from abroad: +353 1 89 86 400. Explore windscreen claims ""
[H2] Home insurance claims
[H3] Make a claim online
Complete our form to notify us of a new home insurance claim. Once submitted, a member of our team will contact you to go through the next steps. Home claim form "Read more about Make a claim online"
[H3] Home insurance
Something gone wrong at home? We make it easy to claim on your home insurance. Use our online form or call 1800 147 147 and talk to an experienced claims adviser from 9am - 5pm, Monday to Friday. Claiming from abroad: +353 1 89 86 400 Email: propertyclaims@aviva.com About home insurance claims "Read more about Home insurance"
[H3] Help in a Home Emergency
If you’ve taken out your home insurance policy directly with Aviva we cover the callout charge for emergency repairs. If you’ve bought through a broker you may have this as an optional cover so check your policy for details. Call 1800 565 556 at any time. Emergency Repair service is provided by Mapfre Assistance Agency Ireland Explore home emergency "Read more about Help in a Home Emergency"
[H2] Life insurance claims
[H3] Death claims
We know this is a difficult time and we'll deal with your claim as smoothly as possible. Call 1800 159 159. Claiming from a mobile or abroad: 01 7756412 Email: lifeclaims.ireland@aviva.com Make a death claim "Read more about Death claims"
[H3] Specified Illness claims
Our dedicated claims team is ready to help make your claims process hassle-free. Call: 1800 882 049 Claiming from a mobile or abroad: 01 6186621 Email: riskclaims@aviva.com See specified illness claims "Read more about Specified Illness claims"
[H3] Income protection claims
You've got enough to worry about. Let our dedicated claims team help you out. Call: 1800 882 049 Claiming from a mobile or abroad: 01 6186621 Email: riskclaims@aviva.com Explore income protection claims "Read more about Income protection claims"
[H3] Cash Requests
Need more information on full or part cash requests? Call: 1800 159 159 Claiming from a mobile or abroad: +353 1 89 87950 Email: csc@aviva.com Making a cash request "Read more about Cash Requests"
[H2] Other insurance claims
[H3] Travel insurance
Travelling abroad? We have your back no matter how far you roam. Explore travel insurance claims "How to make a travel insurance claim"
[H3] Personal accident
Cover for when the unexpected happens. Submit your personal accident claim quickly and securely. Make a personal accident claim "How to make a personal accident claim" Back to start of main content
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SUB-PAGE (https://aviva.ie/protection/mortgage-protection-insurance/) Mortgage Protection Insurance Quote Ireland – Aviva Ireland
[H1] MORTGAGE PROTECTION INSURANCE
[H2] Get Mortgage Protection
In Ireland, if you take out a mortgage you need to have mortgage protection cover. Some of the benefits of being an Aviva customer include: Low monthly premiums - Protect your home and family from €10 per monthFootnote 1 Aviva Life & Pensions Ireland paid over €129 million in protection claims in 2024Footnote 2 Exclusive access to Aviva Care at no extra charge, including Digital GP Call us on 091 784 440 for a quote today! Get a mortgage protection quote Request a callback
[H2] What is mortgage protection insurance?
When you're taking out your mortgage, your lender will usually request that you also take out a mortgage protection policy. But what is it? It's a cheaper form of life cover, designed to help pay your outstanding mortgage balance if the worst were to happen. So you know your family are secure in the home they love.
[H3] Expert advice
Aviva Directs financial advisers can help you get the right cover set up quickly and easily.
[H3] Easy paperwork
Aviva Direct complete all the paperwork with a signature-free process. Footnote [3]
[H3] Aviva Care
You get access to services like Digital GP, Best Doctors, Family Care Mental Health support and Bereavement Support.  See the mortgage protection brochure for further details. Get a mortgage protection quote
[H2] How does mortgage protection work?
When you take out a mortgage, your loan provider will insist you have enough life cover in place to repay the outstanding amount if you die within the term of your mortgage. This is a cost effective type of life insurance cover, as the life cover amount reduces over the term of the mortgage/policy. However, to give you further protection, you can combine your life cover with serious illness cover. This gives you protection for a number of specified serious illnesses. When you take out a Mortgage Protection plan, you’ll pay a premium each month for the length of your policy. Your mortgage protection plan helps pay off your outstanding mortgage if you die before the end of the term. It’s designed to work along side your mortgage, as the amount of cover reduces (by a fixed percentage) over time as you pay off your mortgage. As you would expect, because your cover decreases over the term, this type of life insurance is usually cheaper than cover which does not decrease throughout the term of the policy. The cost of your Mortgage Protection cover will depend on: the size of your mortgage - this determines the amount of cover you need whether you add a conversion option whether you add specified illness cover the length of your mortgage – this determines the term of your plan your age whether you are a smoker or non-smoker your current state of health whether you take out the plan by yourself or jointly with your partner
[H3] Additional cover
You can get even more peace of mind by adding specified illness cover to your mortgage protection policy. This means that if you are diagnosed and proven to have a specified illness or if you die, your benefit will be paid. About specified illness cover.
[H3] Do you already have mortgage protection with us?
See your policy in Aviva Online Service Centre Register for Aviva Online Service Centre Make a claim Frequently asked questions
[H4] Contact Aviva Life & Pensions Ireland customer service team
1800 159 159 Monday, Tuesday, Thursday and Friday: 9:00a.m. - 5:00p.m. Wednesday 10:00a.m. - 5:00p.m. Email: csc@aviva.com
[H2] Mortgage Protection Insurance - Expert Advice
Get expert advice from Aviva Financial Advisor, Tania O’Callaghan and insights into the pros, cons, and key steps you should take before choosing or switching your mortgage protection policy along with details about mortgage protection and pre-existing conditions.
[H3] Should you buy from your lender?
While it's convenient to buy Mortgage Protection directly from your lender, is it always the best choice?  In this article, we look at the options available to help you make an informed decision. Included in this article: The pros and cons of buying from your lender Key Steps Before Switching Pre-Existing Conditions: What You Need to Know Making the right choice Explore should you buy from your lender? "Explore should you buy from your lender?"
[H3] Steps to take before switching
Switching your provider can lead to significant savings and better coverage, but it’s important to follow the correct steps to avoid costly mistakes. Included in this article: Understand Your Current Policy Compare Quotes & Benefits Assess Your Health and Medical History Don’t Cancel Your Existing Policy Prematurely Explore steps to take before switching "Explore steps to take before switching"
[H3] Pre-existing conditions
When it comes to applying for Mortgage Protection, having a pre-existing medical condition can raise questions and concerns. Included in this article: Be honest and upfront in your application Understand how your condition affects underwriting Be prepared for additional requirements Don’t delay, start the process early Explore Pre-existing conditions "Explore Pre-existing conditions" Life Insurance vs Mortgage Protection, the difference Siocha Costello, Protection Marketing Manager, Aviva Life & Pensions Ireland DAC explains the difference between Life Insurance and Mortgage Protection. JavaScript is required to use features on this page, but is not currently available; please try again.
[H3] Transcript
00:00:00 Video starts 00:00:05 Siocha Costello, one minute pitch. The difference between Life Insurance and Mortgage Protection, your time starts now. What is Life Insurance? 00:00:14 Siocha Costello, Protection Marketing Manager, Aviva Life & Pensions Limited In a nutshell life insurance will pay your dependents a lump sum if you die. 00:00:20 What is Mortgage Protection? 00:00:22 Siocha Costello Mortgage protection pays out the outstanding balance of your mortgage if you die. 00:00:25 So, what is the main difference between the two? 00:00:27 Siocha Costello The money from you mortgage protection goes to your lender to pay off your mortgage so your family home is secure. Life insurance gives your family money for all their other expenses, childcare costs, electricity costs and loans. 00:00:41 Why would you need both? 00:00:42 Siocha Costello If you are taking out a mortgage you are required to have mortgage protection in place, having both means having all your family financial outgoings are taking care off. 00:00:52 When is a good time to get cover? 00:00:54 Siocha Costello Insurance costs are generally based on several factors. One of those is age so the younger you are generally the cheaper it is. 00:01:03 What do you think is the best thing about these products? 00:01:06 Siocha Costello I think the peace of mind that comes will knowing that your family is financially secure if anything happened to you. 00:01:12 Siocha your time is up. To find out more about Life Insurance and Mortgage Protection talk to your Financial Broker. 00:01:23 Video ends
[H2] Mortgage protection insurance cover features
Your home is probably the largest purchase you'll ever make. That's why Aviva strive to make mortgage protection hassle-free. Exclusive access to Aviva Care, for the healthcare support you need just a click away Excellent claims team to help you with any claims you may have. Free accidental death cover while your application is considered, at no extra cost. Footnote [4]   Terminal illness benefit: Aviva Life & Pensions Ireland pay out the life cover amount if you’re diagnosed with an advanced or rapidly progressing incurable illness. Your life expectancy must be less than 12 months in the opinions of both an attending consultant and Aviva Life & Pensions Chief Medical Officer.  Children’s life cover: Avive Life & Pensions Ireland cover each of your children for the lesser of €5,000 life cover or 10% of the sum insured life cover for as long as you are covered. Aviva Life & Pensions Ireland will only pay one claim for each child, no matter how many plans you have with us.
[H3] Aviva Care
With your protection policy you have access to the following services through our Aviva Care benefit: Digital GP Best Doctors Second Medical Opinion Family Care Mental Health Support Bereavement Support Learn more about Aviva Care "Read more about Aviva Care"
[H3] Talk to us today!
Get guidance from Aviva Direct professional financial advisers to help you get cover suited to your needs. 091 784 440 Monday to Friday: 9:00am – 5:00pm Weekends and Bank Holidays: Closed
[H2] Mortgage protection insurance quotes
With insurance from as little as €10 per month1, you can get a mortgage protection quote in minutes with our online form. Mortgage protection quote Request a callback
[H2] Why choose Aviva for mortgage protection insurance?
Aviva has been providing trusted protection in Ireland for over 240 years. We’re part of the Aviva Group, providing 19.2 million customers* in the UK, Ireland and Canada with a range of solutions to meet their insurance, wealth and retirement needs. We’re there to protect the things that matter most to our customers: their homes and belongings, their health and wealth, their future and their families. *Source: Aviva plc Annual Report & Accounts 2023.
[H2] Contact us
[H3] Aviva Life & Pensions Ireland existing customers
1800 159 159 Monday: 9:00a.m. - 5:00p.m. Tuesday: 9:00a.m. - 5:00p.m. Wednesday: 10:00a.m. - 5:00p.m. Thursday: 9:00a.m. - 5:00p.m. Friday: 9:00a.m. - 5:00p.m. Saturday - Sunday: Closed Email: csc@aviva.com
[H3] For a new quote, contact Aviva Direct
091 784440 Monday to Friday: 9:00a.m. - 5:00p.m. Saturday - Sunday: Closed Bank Holidays: Closed
[H2] Policy details
The documents below contain everything else you might need to know: Mortgage Protection Brochure Specified Illness Definitions Guide Terms of Business
[H2] Learn more about Mortgage protection insurance
Taking out a mortgage? Our Mortgage Protection hub offers expert guidance to help you protect what matters most. Mortgage protection
[H2] 7 Common Mortgage Protection Insurance Myths Debunked
We dispel some of the most common myths about mortgage protection, so you can make an informed decision. Mortgage Protection
[H4] Mortgage Protection Insurance Checklist
Before you put pen to paper, have a look at our mortgage protection checklist and make sure you’re in the know. Mortgage Protection
[H4] How to pay off mortgage early?
Simple tips to manage and reduce your mortgage faster. Read more
[H2] You may also be interested in...
[H3] Life insurance
Explore life insurance
[H3] Income protection
Explore income protection
[H3] Specified illness cover
Explore specified illness cover Back to start of main content
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🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
6Review mentions (all pages)
4External proof links (all pages)
PageReviewsProof links
/ (home) 1 1
/about-and-support/life-customer-service/ 3 1
/claims/ 1 1
/protection/mortgage-protection-insurance/ 1 1
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage — no schema detected (entity gap)
/about-and-support/life-customer-service/ — no schema detected (entity gap)
/claims/ — no schema detected (entity gap)
/protection/mortgage-protection-insurance/ — no schema detected (entity gap)

Your Diagnosis

Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.

Information Density 0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence 0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof 0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint 0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority 0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score 0 / 100
💡 Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)

These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.

Information Density

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Semantic Alignment

Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.

Trust & Proof

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Commodity Fingerprint

Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.

Identity & Authority

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.

B
BS Level
Financial Services, Banking & Insurance
43.7 Avg BS

Based on 1229 businesses audited.

BS Detector

Financial Services, Banking & Insurance BS: Aviva Ireland (aviva.ie)

https://aviva.ie 📍 Industry: Financial Services, Banking & Insurance
43 BS / 100

Aviva Ireland is a functionally dense site that provides legitimate substance but is hampered by a significant direct-vs-broker messaging conflict. It is a Moderate BS site primarily due to its heavy reliance on standard corporate template language and a total lack of modern structured data or identity schema.

Info Density Power-words vs. Substance ratio.
8
27% BS
Semantic Coherence Homepage promise vs. Sub-page reality.
8
40% BS
Trust & Proof Verifiable evidence vs. Trust Theatre.
6
30% BS
Commodity Fingerprint Detection of industry clichés/templates.
9
60% BS
Identity & Authority Expert verifiability & Schema depth.
12
80% BS

Resolve the messaging conflict between the Life & Pensions page (claims no direct sales) and the Mortgage Protection page (promotes Aviva Direct). Implement Organization and Person schema to validate the authority of the brand and its named internal experts. Replace template-driven H2 headings with benefit-specific headers that reference unique value props like Aviva Care or the Telematics app. Add outbound links to third-party review platforms to substantiate the internal review counts.

The site fits the Financial Services and Insurance classification perfectly, offering a wide array of products from car and home insurance to retirement planning and mortgage protection.

“The score of 43 is driven largely by the Semantic Coherence (8/20) and Identity/Authority (12/15) pillars. The messaging disconnect regarding direct sales and the absence of technical schema significantly offset the high Information Density provided by the site's specific payout and pricing data.”

Verified Analysis Date: June 21, 2026 © 1EuroSEO Independent Evaluator — Non-Sponsored Result
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