Training Example: Smart Pension – Review the Data, Give Your Score & Compare to the Real AI Evaluation

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[H1] Setting a new standard for workplace pensions
Join usAuthorised and supervised by The Pensions RegulatorSmart Pension app rated 0 on iPhone and 0 on Android0Assets under management0Members05-star Trustpilot reviews0EmployersAs of June 2026One of the UK’s largest and fastest-growing pension providersOffering a workplace pension as a defined contribution master trust for employers of all sizes.Driven by peopleWe are digital first, not digital only. We provide excellent customer experiences and access to human expertise as standard.Powered by technologyOur technology is our backbone, removing barriers and creating frictionless experiences, clear choices and speed.Built for the futureWe push to modernise pensions. Reducing pain points and innovating to deliver better long-term outcomes, for people and the world we live in.News and insightsKeep track of our company milestones and strategic market insights. Read more.AnnouncementRetirementStand-out serviceGrowthInvestmentsResearchDragAnnouncement
[H4] Now managing £10 billion of assets
Retirement
[H4] New support service for savers approaching retirement
Stand-out service
[H4] Double-win with Investor in Customers Awards
Growth
[H4] £650m transfer of assets completed
Investments
[H4] Joining forces to unlock the potential of tokenised renewables
Research
[H4] Tackling gender and ethnicity pension gap
[H2] Why choose Smart Pension?
100,000 employers already choose Smart Pension as their workplace pension provider of choice, and these are some of the reasons why.
[H2] Stand-out service
With efficient technology and support processes in place, members get the time, attention and resources they need.
[H2] A digital approach
Whether it’s through the Smart Pension app or our easy-to-use online account, members can make instant changes to their pension.
[H2] Payroll integration
Our platform integrates with payroll software, automating routine tasks and streamlining administration for employers.
[H2] Investments
Our carefully constructed and governed investment strategies are designed for positive long-term outcomes.
[H2] Retirement
We offer a range of retirement options, practical support and built-in planning tools to help members retire the way that suits them.
[H2] Salary sacrifice
We offer this as standard. Explore to see how your business and employees could pay less National Insurance (NI) contributions.
[H2] Expert governance
You can be confident that members’ savings are looked after and that expert governance is in place.
[H2] Value for money
Our digital-first technology helps boost efficiency, keeping costs low for members.Backed by trusted global financial investorsFind out more
[H2] Members
From building your pension to taking it your way, we’re with you at every step.Learn more
[H2] Employers
Join 100,000 businesses who are helping two million individuals save for retirement.Learn more
[H2] Advisers
Join the thousands of financial advisers, payroll companies and accountants who recommend us.Learn moreDon’t just take our word for itTrustpilot
[H2]
They are very helpful and they know what they're talking about. I highly recommend this company.Karen, Employer
[H2]
The staff member was really friendly and professional and sorted my query completely, great service.Nick, Member
[H2]
The best pension support of any. I can confidently say that Smart Pension stands out as the best.Accountant, Adviser
[H2] Join Smart Pension today
Join 100,000 employers and two million individuals already using Smart Pension to help save for retirement.Join now

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[H1] Latest news and insights
NewsPress releases
[IMG: Smart Pension surpasses £10bn assets under management]
Press releases10Jun
[H2] Smart Pension surpasses £10bn assets under management
Smart Pension achieves first ‘scale test’ milestone and is firmly on track to meet future mandatory scale thresholds
[IMG: Millions of low-paid workers should get refunds worth up to £100 from workplace pension “micropots”]
Press releases16Jun
[H2] Millions of low-paid workers should get refunds worth up to £100 from workplace pension “micropots”
Refunding money saved into pension pots by low-paid workers in short-term jobs would help boost the household savings and financial resilience of millions of workers
[IMG: The next phase of growth at Smart Pension]
News10Jun
[H2] The next phase of growth at Smart Pension
Jamie Fiveash, Chief Executive of Smart UK, shares more about Smart Pension surpassing £10 billion in assets under management (AUM)
[IMG: The new Smart Pension era]
News10Jun
[H2] The new Smart Pension era
Hear from Katie Power, Director of Marketing at Smart Pension on how we’ve evolved. Discover the thinking behind our new brand, website and voice
[IMG: Jamie Fiveash appointed Chair of Pensions UK]
Press releases28May
[H2] Jamie Fiveash appointed Chair of Pensions UK
Will help guide Pensions UK in the delivery of its 2030 Ready strategy
[IMG: Smart Pension launches new support service for savers approaching retirement]
Press releases18May
[H2] Smart Pension launches new support service for savers approaching retirement
New guided retirement journey helps savers aged 45+ plan and make better retirement decisions
[IMG: New industry standard: Smart Pension and Denominator publish breakthrough human capital analysis of a UK pension fund]
Press releases15May
[H2] New industry standard: Smart Pension and Denominator publish breakthrough human capital analysis of a UK pension fund
Portfolio-level and company-level insights into leadership cognitive diversity, workforce practices, employee turnover, and pay gaps
[IMG: Running a pension scheme? Here’s everything you need to know about upcoming changes in 2026]
News08May
[H2] Running a pension scheme? Here’s everything you need to know about upcoming changes in 2026
Hear from Silvia Knott-Martin, Client Relationship Manager at Smart Pension, about how a combination of legislative change and increased transparency is about to redefine the role pensions play in SMEs
[IMG: Major new research reveals a ‘glimmer of hope’ on tackling gender and ethnicity pension gap]
Press releases28Jan
[H2] Major new research reveals a ‘glimmer of hope’ on tackling gender and ethnicity pension gap
New report reveals generational shift to securing long term financial future
[IMG: Smart Pension achieves double-win with Investor in Customers Awards]
Press releases26Jan
[H2] Smart Pension achieves double-win with Investor in Customers Awards
Smart Pension achieves Investor in Customers Silver Award and A Company that Cares Award
[IMG: A fresh start or a gentle reset?]
News20Jan
[H2] A fresh start or a gentle reset?
Whether you’re after a fresh start or a gentle reset, a few minutes with your pension can help you feel clearer and have choices in 2026
[IMG: Smart Pension joins forces with industry leaders to unlock the potential of tokenised renewables]
Press releases10Dec
[H2] Smart Pension joins forces with industry leaders to unlock the potential of tokenised renewables
[IMG: Smart Pension completes £650m transfer of assets from the Options Workplace Pension Trust]
Press releases08Dec
[H2] Smart Pension completes £650m transfer of assets from the Options Workplace Pension Trust
Rapid expansion of Smart Pension brings it to over £9.3bn AUM
[IMG: Budget 2025: Changes to salary sacrifice]
News27Nov
[H2] Budget 2025: Changes to salary sacrifice
What the new salary sacrifice cap means for employers
[IMG: Running a small pension scheme? These are the four questions you need to ask yourself]
News16Oct
[H2] Running a small pension scheme? These are the four questions you need to ask yourself
In four simple questions, here’s our take on why the majority of smaller own trust pension schemes will make the move to alternative arrangements over the next few years
[IMG: Smart Pension launches industry-first call wait time tracker]
Press releases06Oct
[H2] Smart Pension launches industry-first call wait time tracker
Commits to sharing call wait times with its savers on website and in app
[IMG: Private Markets: What are they and what does it mean for my pension?]
News15Aug
[H2] Private Markets: What are they and what does it mean for my pension?
Understanding the role of private market investments in your retirement savings
[IMG: What are employers’ responsibilities when it comes to paying contributions to a pension provider?]
News15Aug
[H2] What are employers’ responsibilities when it comes to paying contributions to a pension provider?
Hear from Naomi Miller, Business Development Manager at Smart Pension, on the three main areas of responsibility for employers when it comes to auto enrolment duties
[IMG: Smart Pension joins forces with Octopus Energy and Kensa to accelerate UK’s renewable energy transition]
Press releases29Jul
[H2] Smart Pension joins forces with Octopus Energy and Kensa to accelerate UK’s renewable energy transition
£330m initial investment will deliver long-term value for pension savers

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[H1] Why choose Smart Pension
0Assets under management0Members05-star Trustpilot reviews0EmployersAs of June 2026One of the UK’s largest and fastest-growing pension providersOffering a workplace pension as a defined contribution master trust for employers of all sizes.Driven by peopleWe are digital first, not digital only. We provide excellent customer experiences and access to human expertise as standard.Powered by technologyOur technology is our backbone, removing barriers and creating frictionless experiences, clear choices and speed.Built for the futureWe push to modernise pensions. Reducing pain points and innovating to deliver better long-term outcomes, for people and the world we live in.
[H2] Stand-out service
We’re committed to delivering excellent service to every member. We make every interaction simple and smooth with flexible ways to get in touch, dedicated support for vulnerable customers and tailored communication.Average call wait time of six secondsBest in class Trustpilot scoreA dedicated support teamAn app loved by members0 stars on Android0 stars on iPhone
[H2] Award-winning customer service
Silver award for Investor in Customers 2025Company that cares award 2025Professional Pensions Rising Star Awards 2024 - Excellence in Customer Service and CommunicationCXA Customer Service Awards - ‘Silver awards in Best ESG Framework’ CXA Customer Service Awards - ‘Best Digital Customer Experience’ (2023)Full functionality across app and online accountWe aim to create smooth experiences for both members and employers. Whether it’s through the Smart Pension app or our easy-to-use employer online account, everyone can make instant changes without having to deal with paperwork.Check pension savingsFind and combine pensionsChoose investmentsRetirement planningCheck pension savingsMembers can stay on top of their savings and see how much their pension is worth, and change personal details, membership and more.
[H2] Find and combine pensions
With an estimated £31.1 billion in lost UK pensions out there* members can bring all their retirement savings together in one place.*National Pensions Tracing DayChoose investmentsMembers can select investment choices to grow their savings and make changes at any time in their account.Retirement planningWe offer members flexible retirement with Smart Retire. No new setup, extra paper or logins – just one familiar place to manage retirement savings.
[H2] Seamless payroll integration
Move away from legacy systems. Our platform integrates with payroll software, automating routine tasks, streamlining administration and reducing delays for employers and members.Read moreAn award-winning investment approachOur carefully constructed and governed investment strategies are designed for positive long-term outcomes, helping members achieve their ideal retirement lifestyle.Investment fund choiceWe are committed to giving members the choice to manage their investment decisions if they want to.Investing with purposeOur investments aim to create local and global impact, while optimising for growth.Reflecting members' valuesOur investments align with members' personal, ethical, religious or lifestyle preferences.Read moreFlexible retirement with Smart RetireWe make retirement decisions straightforward, with clear options and practical support for every stage.Read more
[IMG: Mobile app screen showing retirement income, saving now amounts, and retirement age 64 details.]
[H2] A range of options
We include a comprehensive and flexible range of retirement options as standard, allowing members to combine different solutions to suit their needs, at no extra cost.
[IMG: Mobile app screen showing pension value £175k, tax free cash £43,750, and buttons to add or withdraw money.]
[H2] Everything in one account
No new setup, extra logins or paper - members have one familiar place to manage their retirement savings, moving from saving to spending via the same app or online account.
[IMG: Phone screen showing retirement planning app with current projection, target, graph, and retire age 64 slider.]
[H2] Built-in planning tools
Built-in digital guided journeys and support tools enable members to model retirement income or see what sustainable withdrawals could look like, helping build pension confidence.Don’t just take our word for itTrustpilotHear from an employer
[H2] "Our employees' feedback about Smart Pension is that it’s easy to use, that it’s all online and they’ve got access 24/7"
Kim, EmployerHear from KimBacked by trusted global financial investors
[H2] Why choose Smart Pension?
[H2] Stand-out service
With efficient technology and support processes in place, members get the time, attention and resources they need.
[H2] A digital approach
Whether it’s through the Smart Pension app or our easy-to-use online account, members can make instant changes to their pension without having to deal with paperwork.
[H2] Payroll integration
Our platform integrates with payroll software, automating routine tasks, streamlining administration and reducing delays for employers and members.
[H2] Award-winning investments
Our carefully constructed and governed investment strategies are designed for positive long-term outcomes, helping members achieve their ideal retirement lifestyle.
[H2] A complete retirement solution
We offer a range of retirement options, practical support and built-in planning tools to help members make the best decision at every stage of retirement.
[H2] Salary sacrifice
We offer this as standard. Explore to see how your business and employees could pay less National Insurance (NI) contributions.
[H2] Expert governance
Savings are always looked after and invested responsibly.
[H2] Value for money
Our digital-first technology helps boost efficiency, keeping costs low.
[H2] Join Smart Pension today
Join 100,000 employers and two million individuals already using Smart Pension to help save for retirement.Join now

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[H1] Why choose Smart Pension
0Assets under management0Members05-star Trustpilot reviews0EmployersAs of June 2026One of the UK’s largest and fastest-growing pension providersOffering a workplace pension as a defined contribution master trust for employers of all sizes.Driven by peopleWe are digital first, not digital only. We provide excellent customer experiences and access to human expertise as standard.Powered by technologyOur technology is our backbone, removing barriers and creating frictionless experiences, clear choices and speed.Built for the futureWe push to modernise pensions. Reducing pain points and innovating to deliver better long-term outcomes, for people and the world we live in.
[IMG: Low-angle view of glass office buildings at dusk with Smart Pension logo overlay.]
[H2] Stand-out service
We’re committed to delivering excellent service. A dedicated point of contact will assist you with your account and help is only a call away.‍Our experienced transfer team will help your client switch from their existing provider, with full project management support whilst taking a very pragmatic and flexible approach.Average call wait time of six secondsBest in class Trustpilot scoreA dedicated adviser support teamAn app loved by members0 stars on Android0 stars on iPhone
[H2] Award-winning customer service
Silver award for Investor in Customers 2025Company that cares award 2025Professional Pensions Rising Star Awards 2024 - Excellence in Customer Service and CommunicationCXA Customer Service Awards - ‘Silver awards in Best ESG Framework’ CXA Customer Service Awards - ‘Best Digital Customer Experience’ (2023)
[H2] How can we help?
[H3] I have clients with Smart Pension and want to add a new client
You can sign in to your Smart Pension account here and add a client in your account. You can also contact us by:calling 0330 124 7409‍booking a call to talk to us‍
[H3] I don’t have clients with Smart Pension
You can sign up online or you can speak to our dedicated team by:calling 0330 124 7409booking a call to talk to us
[H3] I am an existing adviser with Smart Pension and I require payroll support
Take a look in our adviser help center to see if you can get an answer to your question.Get in touch with our dedicated team by:calling 0333 666 2020‍filling out an online adviser contact formFull functionality across app and online accountWe aim to create smooth experiences for advisers, employers and members. Whether it’s through the Smart Pension app or our easy-to-use adviser online account, everyone can make instant changes without having to deal with paperwork.Check pension savingsFind and combine pensionsChoose investmentsRetirement planningCheck pension savingsMembers can stay on top of their savings and see how much their pension is worth, and change personal details, membership and more.
[H2] Find and combine pensions
With an estimated £31.1 billion in lost UK pensions out there* members can bring all their retirement savings together in one place.*National Pensions Tracing DayChoose investmentsMembers can select investment choices to grow their savings and make changes at any time in their account.Retirement planningWe offer members flexible retirement with Smart Retire. No new setup, extra paper or logins – just one familiar place to manage retirement savings.
[H2] Seamless payroll integration
Move away from legacy systems. Our platform integrates with payroll software, automating routine tasks, streamlining administration and reducing delays for advisers and employers.Read moreAn award-winning investment approachOur carefully constructed and governed investment strategies are designed for positive long-term outcomes, helping members achieve their ideal retirement lifestyle.Investment fund choiceWe are committed to giving members the choice to manage their investment decisions if they want to.Investing with purposeOur investments aim to create local and global impact, while optimising for growth.Reflecting members' valuesOur investments align with members' personal, ethical, religious or lifestyle preferences.Read moreFlexible retirement with Smart RetireWe make retirement decisions straightforward, with clear options and practical support for every stage.Read more
[IMG: Mobile app screen showing retirement income, saving now amounts, and retirement age 64 details.]
[H2] A range of options
We include a comprehensive and flexible range of retirement options as standard, allowing members to combine different solutions to suit their needs, at no extra cost.
[IMG: Mobile app screen showing pension value £175k, tax free cash £43,750, and buttons to add or withdraw money.]
[H2] Everything in one account
No new setup, extra logins or paper - members have one familiar place to manage their retirement savings, moving from saving to spending via the same app or online account.
[IMG: Phone screen showing retirement planning app with current projection, target, graph, and retire age 64 slider.]
[H2] Built-in planning tools
Built-in digital guided journeys and support tools enable members to model retirement income or see what sustainable withdrawals could look like, helping build pension confidence.We have best in class Trustpilot reviewsTrustpilotHear from advisers"Tapiwa rang me back, not once, but twice and made sure the issue was resolved. Excellent service!"Morag, Adviser
[IMG: Smiling woman in red blazer sits at desk with laptop, notebook, phone, and coffee cup in bright office.]
Backed by trusted global financial investorsA pension that’s easy to recommend to your clients
[H2] Stand-out service
With efficient technology and support processes in place, members get the time, attention and resources they need.
[H2] A digital approach
Whether it’s through the Smart Pension app or our easy-to-use online account, members can make instant changes to their pension without having to deal with paperwork.
[H2] Payroll integration
Our platform integrates with payroll software, automating routine tasks, streamlining administration and reducing delays.
[H2] Award-winning investments
Our carefully constructed and governed investment strategies are designed for positive long-term outcomes, helping members achieve their ideal retirement lifestyle.
[H2] Retirement
We offer a range of retirement options, practical support and built-in planning tools to help members make the best decision at every stage of retirement.
[H2] Salary sacrifice
We offer this as standard. Explore to see how your clients business and their employees could pay less National Insurance (NI) contributions.
[H2] Expert governance
Savings are always looked after and invested responsibly.
[H2] Value for money
We don’t charge advisers. Our digital-first technology helps boost efficiency, keeping costs low for members.
[H2] Join Smart Pension today
Join the thousands of advisers and two million individuals already using Smart Pension to help save for retirement.Join now